Top 20 Sydney Fashion Influencers on Instagram (Oct 2026)

We found 169 fashion Influencers in Australia
These influencers mention 'fashion' in their Instagram bio and have audiences primarily in Australia. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
10/22/2026
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1. Ellen Malone

Australia

Pro MUA, trust the process💄 🎨 Sydney ✈️ ADE Australia. Fashion and Beauty Creator of the Year 🏆 PR/enquiries: ellen@slpmgmt.com.au

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2. Catherine ౨ৎ

Australia

petite fashion & ugc cattiatco@gmail.com Sydney Aus | 4’11 @bridetobesocials

Followers
28K
Fake followers
23.25%
Engagement rate
2.65%
Average Reel plays
10.6K
Audience gender
female
58.58%
male
41.42%
Top performing Reels
  1. 1.3M
  2. 157.5K
  3. 5.6K
Engagement rate benchmark
  • Median
Audience location by city
Sydney
23.31%
Melbourne
2.51%
Greater London
2.01%
Los Angeles
2.01%
Kuala Lumpur
1.42%
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3. CHRISTINA

Australia

fashion & ugc sydney, australia contact: james.tawfik@imgtalent.com

Followers
25.7K
Fake followers
22.51%
Engagement rate
4.72%
Average Reel plays
13.2K
Audience gender
female
92.27%
male
7.73%
Engagement rate benchmark
  • Median
Audience location by city
Sydney
19.38%
Melbourne
6.4%
New York City
2.68%
Los Angeles
2.34%
Gold Coast
2.22%
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4. Navreet Johal | Sydney Lifestyle & Content Creator

Australia

🇦🇺 Aussie-born Punjabi Content Creator 🎤 BTS with Artists, Events & Music Videos ✨ Lifestyle • Fashion • Beauty 💌 Collabs: navreet.johal27@gmail.com

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5. aimée kim

Australia

📍sydney | 9-5, beauty & fashion contact.aimeekim@gmail.com aus socials: stephanie@slpmgmt.com.au

Followers
21.1K
Fake followers
32.18%
Engagement rate
9.73%
Average Reel plays
13K
Audience gender
female
45.67%
male
54.33%
Engagement rate benchmark
  • Median
Audience location by city
Sydney
44.59%
Seoul
3.04%
Melbourne
2.48%
New York City
1.24%
Tokyo
1.24%
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6. SAMI - Sydney Mum of 7

Australia

creating a life we 🤍 mum,wife,granma,Mil,carer & workaholic family - fashion - home - travel - lifestyle events pr/collabs⬇ Samisalsaa28@gmail.com

Followers
20.3K
Fake followers
17.57%
Engagement rate
2.1%
Average Reel plays
4.2K
Audience gender
female
88.15%
male
11.85%
Engagement rate benchmark
  • Median
Audience location by city
Sydney
17.67%
Melbourne
11.64%
Brisbane
4.35%
Perth
4.02%
Gold Coast
3.58%
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7. Nicole Bonython-Hines

Australia

Freelance Fashion Stylist of 40+ years, with lived knowledge and opinions on everything including fashion, beauty, food, home/life tips & interiors.

Followers
20K
Fake followers
25.37%
Engagement rate
1.44%
Average Reel plays
8.9K
Audience gender
female
79.67%
male
20.33%
Top performing Reels
  1. 56K
  2. 16.2K
  3. Kylie and I met in around 87, I think Neighbours was about to end and she’d done Locomotion and Hand on Your Heart ? I was Fashion Director of a magazine called Follow Me which was kinda edgy and stylists didn’t really exist back then so the photographer booked to shoot some PR images and album cover for her Japanese label was the photographer I worked with mostly (and also happened to be married to, Grant Matthews) and we were booked together. I actually knew nothing of her. I’d never watched Neighbour’s, I’d not heard her music, I was in an elite fashion bubble and that was my world (and also had a new baby). I was immediately taken by her - firstly physically- she was gorgeous, perfectly proportioned and I knew I could ‘transform’ her into my idea of how a pop star should dress (I had this idea that I could influence the world with my notion of how fashion should be). We got on really well and Kylie has very good instincts and I think also she recognised that we’d be a good fit in terms of progressing her style and so we did everything together after that. Every tv interview outfit, Top of the Pops outfits, random performance outfits, tour outfits etc. I’d style looks and tape Polaroids into a binder allocating looks to events. I had just Ava at this stage so couldn’t tour with her so that’s how we had to do it. All of our fashion choices were made together, I never decided on anything independently, we definitely collaborated on all her looks. Mostly I’d come up with ideas and we’d flex them together or she’d veto them. She was the ultimate professional- never tiring (although I would know she absolutely HAD to be exhausted), always gracious. Another take, another interview, always with a smile. I could talk about this period forever but in a nutshell, I am so grateful and privileged to have been a part of her early fashion transition, and to have been her friend. She is a formidable human. @kylieminogue #kylieminogue #betterthedevilyouknow #kyliefashion Here’s a few of her looks that I helped develop and am very proud of. I really think we’d nailed it by the time we got to Better The Devil You Know. I loved every look in that video! (Last Slide)
    1.3K
Engagement rate benchmark
  • Median
Audience location by city
Sydney
31.24%
Melbourne
13.73%
Adelaide
8.42%
New York City
3.48%
Greater London
2.63%
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8. sarah mary o’sullivan

Australia

⋆✭☆✭⋆Sydney, Australia all things wellness, beauty & fashion TikTok: @sarahmosullivan sarahosullivan@vivemanagement.com.au

Followers
19.1K
Fake followers
17.49%
Engagement rate
1.7%
Average Reel plays
8.5K
Audience gender
female
72.32%
male
27.68%
Engagement rate benchmark
  • Median
Audience location by city
Sydney
23.97%
Gold Coast
14.51%
Melbourne
7.38%
Brisbane
5.71%
Perth
2.93%
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9. Lucia Hawley

Australia
Followers
18.2K
Fake followers
19.83%
Engagement rate
4.01%
Average Reel plays
28.9K
Audience gender
female
60.83%
male
39.17%
Engagement rate benchmark
  • Median
Audience location by city
Sydney
19%
Singapore
14.25%
Greater London
6.68%
Melbourne
4.11%
New York City
2.18%
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10. Joy

Australia

Beauty | Fashion | Lifestyle Syd, Australia On YouTube ✉️ | obelina@envisionagency.co Other enquiries Joy.rugaruza10@gmail.com

Followers
17.8K
Fake followers
18.01%
Engagement rate
3.88%
Average Reel plays
9.8K
Audience gender
female
74.15%
male
25.85%
Engagement rate benchmark
  • Median
Audience location by city
Sydney
17.06%
Melbourne
7.54%
Brisbane
5.39%
Kigali
3.77%
Gold Coast
3.05%

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11. hanfu | qipao | xinzhongshi | cdramas | chinese culture

Australia

Traditional, historical, retro & modernised Chinese fashion & guzhuang Cdrama enthusiast ❗️Imperial concubines want YOUR throne!!❗️ Discount codes:

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13. EBRU SOULTAN

Australia

Sydney📍M 💍 📧 ebrusoultan@gmail.com Founder @ebrumakeupartistry @soultdesignerhire

Followers
13.4K
Fake followers
25.96%
Engagement rate
3.86%
Average Reel plays
12K
Audience gender
female
85.4%
male
14.6%
Engagement rate benchmark
  • Median
Audience location by city
Sydney
62.76%
Melbourne
4.41%
Gold Coast
1.83%
Dubai
1.5%
Brisbane
1.41%
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14. NEHA.

Australia

beauty, fashion & bride to be 💋🤎 guest writer on @adorebeauty’s BeautyIQ partnerships and pr: neha@abmgmt.co 📍sydney, au tiktok: kneehahahaha

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15. Hillary

Australia

a lil bit of life, fun and fashion ★ based in sydney, australia 📨 collabs/ugc: hillxlee@gmail.com

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17. Andrea Sanson - Style Coach & Content Creator |

Australia

📍 Sydney 🇦🇺 Style is psychology. Dress accordingly. Fashion • Beauty & Wellness• UGC 📧info@andreasanson.com

Followers
9K
Fake followers
12.08%
Engagement rate
1.59%
Average Reel plays
2K
Audience gender
female
73.93%
male
26.07%
Top performing Reels
  1. 1.6K
  2. 1.6K
  3. 475
Engagement rate benchmark
  • Median
Audience location by city
Sydney
26.01%
Cali
21.67%
Melbourne
6.5%
Medellín
6.19%
Barranquilla
2.48%
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18. Joe Fletcher

Australia

my visual fashion journal sydney business: leena@iconmanagement.com.au mgmt: @iconmanagement

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19. ALYSSA KRISTINA | NEUROSCIENTIST

Australia

📍Sydney 💌 alyssa.kristinaa@gmail.com 🧠 Neuroscience • Lifestyle • Advice • Fashion PhD Scholar (USYD), 8+ yrs sci, 5+ yrs research Mira 🐺 Zera 🐍

Followers
7.8K
Fake followers
18.04%
Engagement rate
1.27%
Average Reel plays
7.4K
Audience gender
female
50.3%
male
49.7%
Engagement rate benchmark
  • Median
Audience location by city
Sydney
61.85%
Melbourne
1.73%
New York City
0.96%
Brisbane
0.58%
Gold Coast
0.39%
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20. Angela 🤍

Australia

🪽 for the girlies who love fashion, travel and shopping 💌 helloangelak@gmail.com

Followers
7.3K
Fake followers
23.59%
Engagement rate
5.88%
Average Reel plays
10.5K
Audience gender
female
67.51%
male
32.49%
Engagement rate benchmark
  • Median
Audience location by city
Sydney
56.58%
Hong Kong
2.21%
Melbourne
1.97%
Los Angeles
1.72%
Singapore
1.48%

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