Top 20 New York City Beauty Influencers on Instagram (Mar 2026)

We found 22 beauty Influencers in United States
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
03/08/2026
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1. Chey 🧚🏽

United States

Curls ➰| Beauty | Lifestyle ✉️ TheOfficialChey@gmail.com NYC

Followers
29.9k
Fake followers
18.86%
Engagement rate
4.32%
Average Reel plays
16k
Audience gender
male
49.29%
female
50.71%
Engagement rate benchmark
  • Median
Audience location by city
New York City
50.65%
Atlanta
3.27%
Miami
1.63%
Los Angeles
1.31%
Washington, D.C.
1.31%
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2. 🖤SYD UNRULY🖤

United States

Beauty | Fashion | Lifestyle NYC📍 📲 sydunrulypromo@gmail.com

Followers
26.5k
Fake followers
19.4%
Engagement rate
2.29%
Average Reel plays
11.9k
Audience gender
female
25.26%
male
74.74%
Engagement rate benchmark
  • Median
Audience location by city
New York City
50.84%
Atlanta
3.37%
Philadelphia
2.98%
Miami Beach
2.4%
Los Angeles
1.82%
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3. Serva Pulchritudinis

United States
Followers
13.3k
Fake followers
17.2%
Engagement rate
1.37%
Average Reel plays
5.5k
Audience gender
male
76.21%
female
23.79%
Engagement rate benchmark
  • Median
Audience location by city
New York City
60.8%
Atlanta
3.32%
Los Angeles
2.33%
Miami Beach
1.55%
Miami
1.44%
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4. [ Dee-Yan-Nah ]

United States

Imperfection is beauty ❤️ 🇭🇹 ❤️🤞🏽 This is my Only account No twitter ; no facebook

Followers
13k
Fake followers
12.92%
Engagement rate
17.8%
Average Reel plays
8.3k
Audience gender
male
86.95%
female
13.05%
Top performing Reels
No info available
Engagement rate benchmark
  • Median
Audience location by city
New York City
56.65%
Atlanta
2.77%
Los Angeles
2.77%
Miami Beach
1.86%
Philadelphia
1.43%
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5. AXELA GRAY | NYC Injector

United States
Followers
12.8k
Fake followers
18.1%
Engagement rate
3.95%
Average Reel plays
-
Audience gender
female
37.76%
male
62.24%
Engagement rate benchmark
  • Median
Audience location by city
New York City
65.7%
Miami
2%
Miami Beach
1.22%
Los Angeles
0.78%
Boston
0.45%
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6. Darnisha Chapman

United States

•📍TT/YT: Glam Talk NYC| Baddie Beauty Creator 💋 •Digital Marketing Major

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7. Nessa Enriquez

United States

📍NY Beauty|Travel|Life Style Highly Favored

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8. Queen 👑

United States

🌸🧎🏾‍♀️God first 🌸 @theelegalbelle ⚖️ 🌸👑 Miss New York RIM 2024 🌸📸 YouTuber • 1 Million+ Views + 10k subs @sunyoneonta BS 20’ @zarbschool MBA 27’

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9. Natasha B. NYC Sneaker Lover l VSG Babe l Mom

United States

Life After #vsg Beauty⚡️ Fitness ⚡️ Kicks Heart Defect Survivor 🫀 VSG: 9/18/20 HW: 310lbs LW:175lbs 🤰🏽:230lbs CW: 215lbs

Followers
9.1k
Fake followers
19.84%
Engagement rate
1.14%
Average Reel plays
2k
Audience gender
male
20.97%
female
79.03%
Top performing Reels
  1. 150.7k
  2. 110.7k
  3. 16.9k
Engagement rate benchmark
  • Median
Audience location by city
New York City
55.91%
Atlanta
2.47%
Los Angeles
2.34%
Miami
0.82%
Las Vegas
0.69%
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10. Winter 😚😜

United States

CEO @__winstyles Queen day ❄️🍾♐️DEC 21st 👸🏾💁🏾💅🏾 “her vibe was unmatched n her beauty was untamed “✨🤩👑

Followers
9k
Fake followers
16.16%
Engagement rate
3.56%
Average Reel plays
8.5k
Audience gender
male
69.41%
female
30.59%
Engagement rate benchmark
  • Median
Audience location by city
New York City
55.04%
Atlanta
3.05%
Los Angeles
1.55%
Miami Beach
1.38%
Miami
1.15%

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11. Toya

United States

Bk Beauty Bar Toya Owner & Stylist @bkbeautybar_ ( 347) 397-6863 Off Sat- Mon Muva First

Followers
8k
Fake followers
24.89%
Engagement rate
21.16%
Average Reel plays
3.6k
Audience gender
female
87.32%
male
12.68%
Engagement rate benchmark
  • Median
Audience location by city
New York City
53.65%
Qingdao
3.09%
Atlanta
2.94%
Miami Beach
1.47%
Guangzhou
1.27%
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13. The PRINCESS ZAY

United States

🇳🇬 | 📍NYC Fashion . Lifestyle. Beauty. Pixie 🧚🏽 💌: Lillian.Esedebe@grail-talent.com #ForeverMyBrothersKeeper 👼🏿💙

Followers
7.8k
Fake followers
18.93%
Engagement rate
3.75%
Average Reel plays
3.1k
Audience gender
male
65.93%
female
34.07%
Engagement rate benchmark
  • Median
Audience location by city
New York City
50.99%
Atlanta
2.56%
Los Angeles
1.94%
Miami Beach
1.84%
Philadelphia
1.58%
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14. 𝘼𝘽𝘽𝙎 🌹

United States

𝑩𝑺𝑵, 𝑹𝑵 Beauty • Fashion • Travel • 🩺 COLLABS 📧:contactabbs1@gmail.com NYC 📍

Followers
7.1k
Fake followers
19.94%
Engagement rate
5.36%
Average Reel plays
3.3k
Audience gender
female
45.72%
male
54.28%
Engagement rate benchmark
  • Median
Audience location by city
New York City
51.02%
Buffalo
5.01%
Albany
2.18%
Atlanta
2.04%
Los Angeles
1.64%
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15. Melissa McGoff

United States

girl mama•wife singer•entrepreneur beauty expert 💋 Program Host @qvc 📺 “What To Wear With Melissa” Fridays 1am “Beauty Obsessed” Saturdays 1am

Followers
6.8k
Fake followers
19.63%
Engagement rate
4.23%
Average Reel plays
2.1k
Audience gender
female
57.38%
male
42.62%
Top performing Reels
  1. Last week’s shoot was very mindful….very demure💋 • • • • Also- super emotional! I’m so honored to have my photo taken so I can be on the wall with some of the GOAT! (Thank you to all of them for paving the way!) Still pinching myself….‼️ Here’s a little BTS🎬…. Wondering what I used to get glam? See 👇🏼 Hair: *T3 Aire 360 Blowout Styler Kit @t3micro *Volumizing Self Grip Rollers + Flex Spray @calistatools Makeup: Primer: Halo Glow Liquid Filter (Medium Tan) @elfcosmetics *Foundation: IT Cosmetics CC+ Natural Matte Full-Coverage Foundation SPF40 (Medium Tan) @itcosmetics *Concealer: Shape Tape (Fair Neutral) @tartecosmetics Contour: Mult-Use Sculpting Palette @iconic.london Highlight: Global Glow @maccosmetics Shadow Base: Shade One @plouise1 *Shadow Palette: Soft Glam @anastasiabeverlyhills *Shimmer: Luxe Eye Shadow (Opulence) @bobbibrown *Mascara: Lash Treat Volumizing Mascara @tartecosmetics Eyeliner: Master Pigment Pro Liner (Soft Brown) @makeupbymario *Brows: Brow Power Brow Pencil (Dark Brunette) @itcosmetics *Micro-Stroking Detailing Brow Pen (Chocolate+Ebony) @anastasiabeverlyhills *Brow Highlight: Perfect Prep Brightening Shadow Base Duo @mallyroncal *Blush: Blush and Brighten Baked Blush (Pink Buttercream) @laurajgeller Powder Blush (Tickled Pink) @revlon Lashes: imPRESS Press-On Falsies Eyelash Clusters, Voluminous @impressbeauty Lipliner: Ultra Suede Sculpting Lip Pencil (Dmitry) @makeupbymario Lipstick: Angel @maccosmetics Lipgloss: Full-On Plumping Lip Polish (White Russian Sparkle) @buxomcosmetics *Double Ended Powder Brush: @doll10beauty Anything with * you can find @qvc ❤️ #grwm #qvchost #bts #photoshoot #glam #demure
    3.3k
  2. 1k
  3. 594
Engagement rate benchmark
  • Median
Audience location by city
New York City
51.68%
Los Angeles
3.99%
Miami
0.93%
Miami Beach
0.86%
Greater London
0.71%
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16. MsLovee 🦋

United States

🗽 Beauty Influencer 💋 Night Life Specialist 🍾 🎨: @beatbythebaddest 🕶: @moodysnyc Kyng & Honcho Mommy💚🧡

Followers
6.2k
Fake followers
20.38%
Engagement rate
3.52%
Average Reel plays
2.7k
Audience gender
female
33.88%
male
66.12%
Engagement rate benchmark
  • Median
Audience location by city
New York City
53.69%
Atlanta
2.94%
Savannah
2.02%
Los Angeles
1.56%
Miami
1.04%
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17. Cliff Art Photography

United States

NYC 📍 📸Photographer|Graphic Designer Beauty | Fashion | Editorial NYSFE Magazine Photographer Published Bookings/Contact Cliffartny@gmail.com

Followers
6k
Fake followers
18.31%
Engagement rate
2.79%
Average Reel plays
1.2k
Audience gender
male
27.06%
female
72.94%
Engagement rate benchmark
  • Median
Audience location by city
New York City
60.23%
Atlanta
2.26%
Miami
1.44%
Los Angeles
1.44%
Houston
0.72%
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18. still origina.llee

United States

mom•prenuer ⚖️ | 💰>> 🖤 the face of : @aspiring.lee click ‘book now’ down below 🗓

Followers
5.9k
Fake followers
20.56%
Engagement rate
4.11%
Average Reel plays
113k
Audience gender
female
52.6%
male
47.4%
Engagement rate benchmark
  • Median
Audience location by city
New York City
54.11%
Los Angeles
2.23%
Miami Beach
1.15%
Miami
1.08%
Orlando
0.77%
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20. Patricia Dinglasan

United States

Corporate Beauty Nerd Turned Stand Up Comedian After 40. Mom Wife & Proud Filipina. 🇵🇭 (Vogue, NEXTSHARK, Buzzfeed) @bananaketchupcomedy

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