Top 20 New York City Beauty Influencers on Instagram (Jan 2026)

We found 2170 beauty Influencers in United States
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
01/21/2026
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1. Serafin Baumgartner

United States

Capturing the beauty of New York 🇺🇸 ☆ All social media: +400M views ☆ views | hotels | travel

@cinema_sb
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Get audience breakdown
Followers
472.4k
Fake followers
1.84%
Engagement rate
6.55%
Average Reel plays
168.2k
Audience gender
female
49.46%
male
50.54%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
New York City
22.6%
Los Angeles
3.85%
São Paulo
3.37%
Greater London
2.88%
Miami
2.4%
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2. Dashley Lopez

United States

🇩🇴🇵🇷 NYC | NJ The Diary of an Empowered Bald Woman 👄 Ulta Beauty Collective ‘25 📩 Dash@kensingtongrey.co

@_dashlopez
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Get audience breakdown
Followers
274.3k
Fake followers
25.58%
Engagement rate
1.01%
Average Reel plays
59.8k
Audience gender
female
80.36%
male
19.64%
Top performing Reels
  1. Chat, how do I explain that this feels like a literal *rebirth* every mf time without sounding weird? • Also crying & throwing up over @beyonce’s @cecred pulling up on my doorstep. I was excited to try the Scalp scrub & hair oil & my skin really enjoyed the feeling of both products; particularly the cooling effect of the shampoo scrub (it didn’t burn or tingle). I’ll be gifting the rest of the collection to my Mami who’s restarted her hair growth journey with a big chop! I’ll keep y’all posted on stories on how those regrowth drops work for her. Yes, it’s okay to use hair oil on your scalp if the ingredients are meant to nourish & hydrate. And YES, men can use these too. Haircare, Scalpcare, SKINCARE is gender neutral ✨🕺 • Razor & Shaving Cream: @billie Shampoo Scrub: @cecred clarifying shampoo & scalp scrub ✨ Exfoliant(aftershave): @naturiumskin bha exfoliant Deep hydration: @baldarescalpcare daily scalp butter + @cecred Nourishing Hair Oil ✨ • #FreshCutFriday
    101.6k
  2. Your scalp needs sunscreen too!✨ • When traveling I like to keep my Scalpcare routine as simple, but effective as possible. • Tools: @billie razor & shaving cream Scalpcare: @naturiumskin BHA Exfoliant as aftershave (GREAT for bumps). @drunkelephant virgin murula oil @naturiumskin SPF Dew Moisturizer • #FreshCutFriday
    94k
  3. Happy Fresh Cut Fridayversary🪒 — Two years of fresh cuts, Scalpcare & connection. Thank you for tuning in every other week. Thank you for your thoughtful questions & insights. And thank you to the naysayers too, for further reinforcing the importance of providing perspective & sharing one’s stories❤️ • This weeks Scalpcare breakdown: SHAVING CREAM• @billie Ingrown prevention shaving cream + razor🪒 SCALP SCRUB• I met the kindest brand founder & fellow Latina @pili_rizoslatinos who introduced me to her brand and was so kind and generous to send me her scalp collection. Her scrub had all of the elements I loveeee in a scrub @yosoy.latina ✨ • EXFOLIANT (AFTERSHAVE)• @naturium BHA exfoliant to prevent bumps & ingrowns. • HYDRATING BALM• @cecred hair & scalp balm for deep hydration👩🏼‍🦲 • SCALP OIL/SERUM• @baldarescalpcare SOS Scalp Serum to lock it all in & invigorate✨ • #FreshCutFriday
    63.9k
Engagement rate benchmark
  • Median
Audience location by city
New York City
35.38%
Los Angeles
2.88%
Atlanta
1.36%
Miami
1.28%
Chicago
1.26%
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3. Katherine Schiro

United States

• NYC📍 • Fashion | Beauty | Lifestyle 🍸🍒 • TikTok: Thekatherinerae 280k+ 📩 Katherinerae@dulcedo.com

@thekatherinerae
@MOMTAWK
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Get audience breakdown
Followers
192.8k
Fake followers
21.06%
Engagement rate
2.15%
Average Reel plays
232k
Audience gender
male
42.49%
female
57.51%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
New York City
23.57%
Charlotte
1.04%
Nashville
0.87%
Miami
0.69%
Washington, D.C.
0.69%
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4. Megha Rao

United States

Fashion | Beauty | Cultural Empowerment | NYC CEO & Designer @holichicbymegha 🇮🇳 🇺🇸 Partnerships: mmiller@pearpop.com 73K+ Tik Tok

@__megharao
@_megharao
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Get audience breakdown
Followers
120.7k
Fake followers
20.62%
Engagement rate
1.01%
Average Reel plays
19.7k
Audience gender
male
8.16%
female
91.84%
Top performing Reels
  1. Casual Soccer Sunday 💁🏽‍♀️ @zohrankmamdani @nycfootyofficial A Sunday well spent with the fam at the Cost of Living Classic, people from all over the city coming together to play ⚽️, connect, and remind us what community really means 🫶🏽
    517.2k
  2. Was doing some back to school shopping today at the mall with my daughter and I stopped to take a picture of this @gap ad, a stunning Indian model with a nose ring, bindi, and om necklace. Saya turned to me and asked why it was such a big deal and why I was taking a picture of it. That’s when I realized…for her, seeing people who look like her in the mainstream is simply normal. For me, it was a powerful reminder that our kids get to grow up with the kind of representation 7 yr old me could only dream of. That little girl who always wondered why a face like hers was never in magazines gets to raise a daughter who takes it for granted. That’s progress. We’re always quick to call out when brands get it wrong, but it’s just as important to call out when they get it right. Representation matters. Beauty is universal. Oh and @lararajj has great jeans 👌🏽
    225.5k
  3. ICONIC BOLD LEADERSHIP 👏🏽👏🏽👏🏽 As a daughter of immigrants born and raised in Forest Hills, Queens, last night’s speech hit different. One of the best I’ve heard in my lifetime. How I wish my mom was here to witness this. #thatsmymayor #prouddaughterofimmigrants #turnthevolumeup
    68.7k
Engagement rate benchmark
  • Median
Audience location by city
New York City
15.49%
Los Angeles
3.6%
Chicago
2.19%
Dubai
2.02%
Greater London
1.8%
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5. Cat Quinn

United States

the trend whisperer 🔮 beauty & pop culture expert 💋 head of social + trend @maccosmetics💄 red carpet host🎤 10 Fastest-Growing Beauty Influencers -WWD

@catquinn
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Get audience breakdown
Followers
118.5k
Fake followers
30.16%
Engagement rate
1.93%
Average Reel plays
60.7k
Audience gender
male
19.55%
female
80.45%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
New York City
25.1%
Los Angeles
9.02%
Chicago
2.36%
Greater London
1.61%
San Francisco
1.01%
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6. Miriam Belzer

United States

Style | Beauty | Vibes 🧿💗 “When I first moved to New York I bought VOGUE instead of dinner. I just felt it fed me more." Carrie Bradshaw

@mirachka03_
@mirachka03_
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Get audience breakdown
Followers
116.8k
Fake followers
31.82%
Engagement rate
7.49%
Average Reel plays
17.3k
Audience gender
male
19.06%
female
80.94%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
New York City
21.87%
Moscow
3.18%
Los Angeles
2.83%
Miami
2.69%
Greater London
1.49%
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7. Paralyzed Fine Babe 💖

United States

| Beauty | Lifestyle | Motivation. Bringing Luxury to Plus Size @FashionNovaCurve Ambassador 📍Westchester / NYC .

@alanasodifferent
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Get audience breakdown
Followers
99k
Fake followers
27.65%
Engagement rate
1.49%
Average Reel plays
30.4k
Audience gender
male
15.06%
female
84.94%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
New York City
10.52%
Atlanta
3.83%
Yonkers
2.78%
Los Angeles
2.64%
Houston
2.37%
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8. L I L A H💗

United States

Beauty|Fashion|Lifestyle 🤍 •Content Creator dcordero0610@gmail.com Email or dm for business inquiries @lilah.kicks @thislittlelifeoflilah

@lilah.nyc
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Get audience breakdown
Followers
81.9k
Fake followers
24.1%
Engagement rate
5.79%
Average Reel plays
43.4k
Audience gender
male
53.9%
female
46.1%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
New York City
60.34%
Miami
1.37%
New Rochelle
1.2%
Miami Beach
1.2%
Atlanta
0.85%
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9. 🇵🇷

United States

🎀 Hair stylist | travel ,beauty, lifestyle 💼 CEO @braidsby.jaz & BA @synchiminks 📧 Bookings: jazalynlove@gmail.com

@abigtymin
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Get audience breakdown
Followers
80.6k
Fake followers
36.47%
Engagement rate
1.76%
Average Reel plays
3.7k
Audience gender
male
42.75%
female
57.25%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
New York City
17.03%
Atlanta
1.95%
Philadelphia
1.09%
Hempstead
0.97%
Miami
0.97%
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10. Celeste | Lifestyle Creator

United States

NY At home minding my business 💅🏽 Afro-Latina 🇩🇴🇵🇷 Home | lifestyle | Beauty Brands: celeste@influencerguidemgmt.com ✍🏽 @essence & more.

@sheiscelestee
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Get audience breakdown
Followers
72.8k
Fake followers
17.82%
Engagement rate
1.24%
Average Reel plays
23k
Audience gender
male
56.69%
female
43.31%
Top performing Reels
  1. The girls that get it, get it. #livingalonediaries #livingalone #sololiving #loftgirl #loftlife #apartment #loft #apartmentliving #loftapartment #apartmentlife #nycapartments #girlies #girlie #womenlivingwell
    134.3k
  2. Never again. #loftliving #loft #apartment #apartmentliving #loftapartment #apartmentlife #loftlife #loftgirl #livingalonediaries #livingalone #sololiving #sololivingdiaries #nycapartments #nycloft #womenlivingwell #singlelifestyle
    59.8k
  3. How to choose better friendships🤍 One of the best lesson lessons I’ve ever learned in my 30s is that you’re not asking for too much you’re just asking the wrong people. Some friendships are built to grow with you while others are built just for a season. Someone built around survival some builder on trauma bonding built around the fact that y’all grew up together. But as a girly in her 30s on her healing journey of learned to choose better friendships as a part of self-care. Here are some tips that I found to be helpful ✨ 🤎 Choose friends that hold space not keep score 🤎 Be the kind of friend you’re looking for 🤎Don’t confuse length with depth #Loftliving #livingalone #loft #apartmenttherapy #relatable #friendships #projector #beyonce #friendshipgoals #neighborbesties #neighbors #girlapartment #healing #inspiration #livingalonediaries #home #homeliving #dance #loftdecor #loftinterior #apartment #loftlife #loftgirl #makingnewfriends #bestie #adultfriendships #frienshipquotes
    58.7k
Engagement rate benchmark
  • Median
Audience location by city
Orlando
23.59%
New York City
18.47%
Atlanta
3.04%
Los Angeles
2.69%
Miami
2.26%

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11. Steffie

United States

Beauty, Brains and Body!!! Teacher🍏 Sonographer ⚕️Loading….

@steff.iie.fit_
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Get audience breakdown
Followers
69.8k
Fake followers
32.23%
Engagement rate
1.4%
Average Reel plays
21.3k
Audience gender
male
61.64%
female
38.36%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
New York City
45.22%
Los Angeles
2.07%
City of Hartford
1.52%
Miami
1.4%
Philadelphia
1.1%
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12. M. Dawn

United States

Social Media Influencer Beauty | Fashion Connect With Me ⤸

@_dawnx3
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Get audience breakdown
Followers
64.8k
Fake followers
23.52%
Engagement rate
1.86%
Average Reel plays
13.7k
Audience gender
male
68.02%
female
31.98%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Paterson
15.83%
New York City
13.09%
Newark
4%
Jersey City
2.59%
Atlanta
2.04%
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13. Mika Jay🇵🇦

United States

📍NYC Afro-Latina. Beauty & Fashion enthusiast. Partnerships: Malika@asalamalika.com.

@asalamalika
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Get audience breakdown
Followers
60.4k
Fake followers
22.43%
Engagement rate
2.85%
Average Reel plays
7k
Audience gender
male
35.06%
female
64.94%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
New York City
24.85%
Atlanta
5.2%
Los Angeles
3.69%
Houston
2.43%
Washington, D.C.
1.97%
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14. Nicky Paulino🍒

United States

📍nyc life, mind, beauty, fitness 💌 niickypaulino@gmail.com ceo: @thevirgotouch_

@nicky.y
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Get audience breakdown
Followers
59.3k
Fake followers
29.36%
Engagement rate
8.02%
Average Reel plays
43.5k
Audience gender
female
32.46%
male
67.54%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
New York City
44.74%
Los Angeles
1.57%
Atlanta
1.36%
Miami
1.34%
Philadelphia
1.21%
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15. Dianerys Castillo

United States

Gym | Lifestyle | Beauty 🪽 𝑐𝑜𝑑𝑒 𝑑𝑖𝑎 @gymshark @aybl @dfyne.official @ehplabs @diosafitofficial ✉️seb@influencernexus.com 1:1 coaching ↓

@dianeryscastillo
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Get audience breakdown
Followers
56.5k
Fake followers
24.78%
Engagement rate
5.61%
Average Reel plays
28k
Audience gender
male
59.6%
female
40.4%
Top performing Reels
  1. prettiest frame 🖤 #explore #explorepage #dominicanrepublic
    23.5k
  2. Back with the explanations & tutorials! Hope this helps and your form is perfected after this 🫶🏻 the ankle tip is crucial for balance!! full outfit @gymshark code dia #explore #bulgarian #bulgariansquat #bulgariansquattutorial #bulgariantutorial #splitsquat #splitsquattutorial #gymgirl #fitness #exploremore #gymfit #gymshark #ad
    18.1k
  3. The gym at its core is a place of building and healing. We’re all in there for different reasons but the same goal, to be even 1% better than the day before! Its okay, I see you. I’m proud of you and I want you to keep going, even on the hard days. *also ik it’s not just girls, men go through emotional struggles as well and it’s ignorant to pretend they don’t* fit @gymshark code dia 🫶🏻 #explore #relatable #gym
    17k
Engagement rate benchmark
  • Median
Audience location by city
Perth Amboy
21.47%
New York City
14.74%
Miami
1.89%
Los Angeles
1.05%
Philadelphia
1.05%
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16. Lauren Valenti

United States

beauty director🦁 at @instylemagazine formerly @voguemagazine subscribe to my newsletter📩

@lauren_valenti
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Get audience breakdown
Followers
50k
Fake followers
34.33%
Engagement rate
4.26%
Average Reel plays
9.1k
Audience gender
male
21.72%
female
78.28%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
New York City
21.45%
Los Angeles
6.83%
Greater London
2.96%
Paris
1.43%
Chicago
1.21%
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17. MASA BABY

United States

Beauty | Lifestyle | Fashion NYC | 🇬🇲 💄- @facedbymasa

@masa_babyyy
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Get audience breakdown
Followers
49.3k
Fake followers
34.73%
Engagement rate
6.39%
Average Reel plays
23.1k
Audience gender
female
34.27%
male
65.73%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
New York City
14.44%
Dakar
3.25%
Lagos
2.4%
Atlanta
2.4%
Greater London
1.66%
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18. Diarrha N'Diaye

United States

EVP, @skims Beauty & Fragrance / Founder @byamicole ✨ 🧿. الحمد لله

@diarrhaxo
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Get audience breakdown
Followers
47.8k
Fake followers
26%
Engagement rate
5.38%
Average Reel plays
32.3k
Audience gender
female
75.55%
male
24.45%
Top performing Reels
  1. After nearly four years in business, @byamicole will close this September. “This decision was so hard for me,” writes founder & CEO Diarrha N'Diaye-Mbaye (@diarrhaxo). “But after looking at every option, it became clear that continuing in this current market wasn’t sustainable.” “From Senegal to Harlem and beyond, we created something real. And while this chapter is ending, my work isn’t done. I still believe in beauty — at every level — and I’m looking forward to discovering what comes next. I’m proud of what we built — for the women we built it all for — even as I navigate the grief of letting go.” “To those who felt seen in our mission: Thank you. Thank you for letting me be part of your daily routines.” At the link in bio, N’Diaye-Mbaye shares the story of her beauty brand — and why they'll be closing their doors this fall. Photography by @van.lynn
    26.4k
  2. As the vision for @skims’ beauty business comes into focus, the company has hired a new executive vice president of beauty and fragrance. Diarrha N’Diaye (@diarrhaxo) will lead product development and brand strategy for the fast-growing brand, effective Monday. N’Diaye, who previously worked at Glossier and L’Oréal, most recently founded Ami Colé (@byamicole), the inclusive makeup brand she launched in 2021. She revealed she would be winding down the business earlier this year. “Diarrha’s modern and community-forward view on beauty aligns perfectly with the ambitions of Skims Beauty,” said cofounder and chief executive officer @jensgrede in a statement. “Her entrepreneurial background and ability to determine customers’ untapped beauty needs will be instrumental in driving forward our business.” Read more at WWD.com — #linkinbio Report: @jamesmanso
    21.2k
  3. MAJOR 🌟 Diarrha N’Diaye (@diarrhaxo) has been appointed as EVP of beauty and fragrance of @skims beauty. The announcement comes just months after N’Diaye announced that she’d be closing down her own brand, @byamicole, due to overwhelming competition in the beauty market and pressure from investors. Now, she will be in charge of product development and brand strategy for @kimkardashian’s company. “I have sat on salon floors, worked 8-hour shifts at beauty retailers, started a company, and am now taking an executive seat at a beauty brand promising to bring a fresh approach to beauty,” N’Diaye tells The Cut exclusively. Read more on the exciting news at the link in bio. Photo: Shana Jade
    17.5k
Engagement rate benchmark
  • Median
Audience location by city
New York City
28.76%
Dakar
6.37%
Los Angeles
6.08%
Paris
2.83%
Greater London
2.44%
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19. medesoo0

United States

If we vibe, we vibe ✨ Beauty • Relatable • Lifestyle • Foodie Collaborations 💌 medesul96@gmail.com YouTube: Medeso

@medesoo0
@medesoo0
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Get audience breakdown
Followers
47.5k
Fake followers
25.58%
Engagement rate
108.75%
Average Reel plays
28.3k
Audience gender
male
37.06%
female
62.94%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
New York City
13.56%
Greater London
6.15%
Philadelphia
4.93%
Los Angeles
2.45%
Birmingham
2.12%
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20. ZULEIKA VIERA

United States

Celebrity Makeup Artist | Educator NYC / Global ✈️ 📧Info@zuleikaviera.com Teaching beauty pros to glam, grow + lead ⬇️ Join the #VieraBabes community

@zuleikavieramua
@zuleikavieramua
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Get audience breakdown
Followers
46.3k
Fake followers
36.55%
Engagement rate
1.42%
Average Reel plays
4.6k
Audience gender
female
80.74%
male
19.26%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
New York City
20.67%
Santo Domingo
6.62%
Santiago de los Caballeros
3.54%
Santo Domingo Este
1.36%
Miami
1.24%
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