Top 20 New York City Beauty Influencers on Instagram (Jan 2026)

We found 2170 beauty Influencers in United States
These influencers mention 'beauty' in their Instagram bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
01/21/2026
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1. Serafin Baumgartner

United States

Capturing the beauty of New York 🇺🇸 ☆ All social media: +400M views ☆ views | hotels | travel

Followers
472.4k
Fake followers
1.84%
Engagement rate
6.55%
Average Reel plays
168.2k
Audience gender
female
49.46%
male
50.54%
Engagement rate benchmark
  • Median
Audience location by city
New York City
22.6%
Los Angeles
3.85%
São Paulo
3.37%
Greater London
2.88%
Miami
2.4%
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2. Dashley Lopez

United States

🇩🇴🇵🇷 NYC | NJ The Diary of an Empowered Bald Woman 👄 Ulta Beauty Collective ‘25 📩 Dash@kensingtongrey.co

Followers
274.3k
Fake followers
25.58%
Engagement rate
1.01%
Average Reel plays
59.8k
Audience gender
female
80.36%
male
19.64%
Top performing Reels
  1. 101.6k
  2. 94k
  3. 63.9k
Engagement rate benchmark
  • Median
Audience location by city
New York City
35.38%
Los Angeles
2.88%
Atlanta
1.36%
Miami
1.28%
Chicago
1.26%
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3. Katherine Schiro

United States

• NYC📍 • Fashion | Beauty | Lifestyle 🍸🍒 • TikTok: Thekatherinerae 280k+ 📩 Katherinerae@dulcedo.com

Followers
192.8k
Fake followers
21.06%
Engagement rate
2.15%
Average Reel plays
232k
Audience gender
male
42.49%
female
57.51%
Engagement rate benchmark
  • Median
Audience location by city
New York City
23.57%
Charlotte
1.04%
Nashville
0.87%
Miami
0.69%
Washington, D.C.
0.69%
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4. Megha Rao

United States

Fashion | Beauty | Cultural Empowerment | NYC CEO & Designer @holichicbymegha 🇮🇳 🇺🇸 Partnerships: mmiller@pearpop.com 73K+ Tik Tok

Followers
120.7k
Fake followers
20.62%
Engagement rate
1.01%
Average Reel plays
19.7k
Audience gender
male
8.16%
female
91.84%
Engagement rate benchmark
  • Median
Audience location by city
New York City
15.49%
Los Angeles
3.6%
Chicago
2.19%
Dubai
2.02%
Greater London
1.8%
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7. Paralyzed Fine Babe 💖

United States

| Beauty | Lifestyle | Motivation. Bringing Luxury to Plus Size @FashionNovaCurve Ambassador 📍Westchester / NYC .

Followers
99k
Fake followers
27.65%
Engagement rate
1.49%
Average Reel plays
30.4k
Audience gender
male
15.06%
female
84.94%
Engagement rate benchmark
  • Median
Audience location by city
New York City
10.52%
Atlanta
3.83%
Yonkers
2.78%
Los Angeles
2.64%
Houston
2.37%
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8. L I L A H💗

United States

Beauty|Fashion|Lifestyle 🤍 •Content Creator dcordero0610@gmail.com Email or dm for business inquiries @lilah.kicks @thislittlelifeoflilah

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9. 🇵🇷

United States

🎀 Hair stylist | travel ,beauty, lifestyle 💼 CEO @braidsby.jaz & BA @synchiminks 📧 Bookings: jazalynlove@gmail.com

Followers
80.6k
Fake followers
36.47%
Engagement rate
1.76%
Average Reel plays
3.7k
Audience gender
male
42.75%
female
57.25%
Engagement rate benchmark
  • Median
Audience location by city
New York City
17.03%
Atlanta
1.95%
Philadelphia
1.09%
Hempstead
0.97%
Miami
0.97%
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10. Celeste | Lifestyle Creator

United States

NY At home minding my business 💅🏽 Afro-Latina 🇩🇴🇵🇷 Home | lifestyle | Beauty Brands: celeste@influencerguidemgmt.com ✍🏽 @essence & more.

Followers
72.8k
Fake followers
17.82%
Engagement rate
1.24%
Average Reel plays
23k
Audience gender
male
56.69%
female
43.31%
Engagement rate benchmark
  • Median
Audience location by city
Orlando
23.59%
New York City
18.47%
Atlanta
3.04%
Los Angeles
2.69%
Miami
2.26%

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11. Steffie

United States

Beauty, Brains and Body!!! Teacher🍏 Sonographer ⚕️Loading….

Followers
69.8k
Fake followers
32.23%
Engagement rate
1.4%
Average Reel plays
21.3k
Audience gender
male
61.64%
female
38.36%
Engagement rate benchmark
  • Median
Audience location by city
New York City
45.22%
Los Angeles
2.07%
City of Hartford
1.52%
Miami
1.4%
Philadelphia
1.1%
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12. M. Dawn

United States

Social Media Influencer Beauty | Fashion Connect With Me ⤸

Followers
64.8k
Fake followers
23.52%
Engagement rate
1.86%
Average Reel plays
13.7k
Audience gender
male
68.02%
female
31.98%
Engagement rate benchmark
  • Median
Audience location by city
Paterson
15.83%
New York City
13.09%
Newark
4%
Jersey City
2.59%
Atlanta
2.04%
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13. Mika Jay🇵🇦

United States

📍NYC Afro-Latina. Beauty & Fashion enthusiast. Partnerships: Malika@asalamalika.com.

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16. Lauren Valenti

United States

beauty director🦁 at @instylemagazine formerly @voguemagazine subscribe to my newsletter📩

Followers
50k
Fake followers
34.33%
Engagement rate
4.26%
Average Reel plays
9.1k
Audience gender
male
21.72%
female
78.28%
Engagement rate benchmark
  • Median
Audience location by city
New York City
21.45%
Los Angeles
6.83%
Greater London
2.96%
Paris
1.43%
Chicago
1.21%
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17. MASA BABY

United States

Beauty | Lifestyle | Fashion NYC | 🇬🇲 💄- @facedbymasa

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18. Diarrha N'Diaye

United States

EVP, @skims Beauty & Fragrance / Founder @byamicole ✨ 🧿. الحمد لله

Followers
47.8k
Fake followers
26%
Engagement rate
5.38%
Average Reel plays
32.3k
Audience gender
female
75.55%
male
24.45%
Top performing Reels
  1. 26.4k
  2. 21.2k
  3. 17.5k
Engagement rate benchmark
  • Median
Audience location by city
New York City
28.76%
Dakar
6.37%
Los Angeles
6.08%
Paris
2.83%
Greater London
2.44%
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19. medesoo0

United States

If we vibe, we vibe ✨ Beauty • Relatable • Lifestyle • Foodie Collaborations 💌 medesul96@gmail.com YouTube: Medeso

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20. ZULEIKA VIERA

United States

Celebrity Makeup Artist | Educator NYC / Global ✈️ 📧Info@zuleikaviera.com Teaching beauty pros to glam, grow + lead ⬇️ Join the #VieraBabes community

Followers
46.3k
Fake followers
36.55%
Engagement rate
1.42%
Average Reel plays
4.6k
Audience gender
female
80.74%
male
19.26%
Engagement rate benchmark
  • Median
Audience location by city
New York City
20.67%
Santo Domingo
6.62%
Santiago de los Caballeros
3.54%
Santo Domingo Este
1.36%
Miami
1.24%
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