Top 20 Indian Fragrance Influencers on Instagram (Jul 2026)

See fragrance creators with possible affiliate signals

We found 122 fragrance Influencers in India
These influencers mention 'fragrance' in their Instagram bio and have audiences primarily in India. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
07/27/2026
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1. Dr. Sumaiya Badshah, DNP

India

لَا إِلٰهَ إِلَّا ٱلله مُحَمَّدٌ رَسُولُ ٱلله CCRN 👩🏻‍⚕️ #relatable

@dr.raremuse
Check contact details
Get audience breakdown
Followers
356.9k
Fake followers
32.75%
Engagement rate
3.6%
Average Reel plays
49.1k
Audience gender
female
29.18%
male
70.82%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
95.23%
United States
1.52%
Pakistan
0.65%
Saudi Arabia
0.43%
Bangladesh
0.22%
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2. Sikander Zari

India

Fragrance Expert 📍India 👑 Middle Eastern Scents Owner @NaazPerfumes | 70K YT 🔥 DM/✉️ sikander.zari@gmail.com “Fragrance speaks what words can't.”

@naazperfumes
@NaazPerfumes
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Get audience breakdown
Followers
55.1k
Fake followers
22.05%
Engagement rate
1.24%
Average Reel plays
24.2k
Audience gender
female
7.88%
male
92.12%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
61.3%
United States
5.65%
United Kingdom
4.05%
Indonesia
3.69%
United Arab Emirates
3.07%
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3. 𝐅𝐫𝐚𝐠𝐫𝐚𝐧𝐜𝐞 𝐎𝐟 𝐒𝐚𝐝𝐡𝐠𝐮𝐫𝐮

India

🌺 𝙉𝙤𝙬 𝙩𝙝𝙖𝙩 𝙮𝙤𝙪 𝙝𝙖𝙫𝙚 𝙘𝙤𝙢𝙚, 𝙔𝙤𝙪 𝙢𝙪𝙨𝙩 𝙧𝙚𝙘𝙚𝙞𝙫𝙚! 𝘿𝙤𝙣'𝙩 𝙢𝙞𝙨𝙨 𝙩𝙝𝙚 𝙘𝙝𝙖𝙣𝙘𝙚, 𝙊 𝙨𝙚𝙚𝙠𝙚𝙧 🌺

@fragrance_of_sadhguru_
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Get audience breakdown
Followers
45.9k
Fake followers
21.23%
Engagement rate
1.11%
Average Reel plays
48k
Audience gender
female
38.77%
male
61.23%
Top performing Reels
  1. Secret Of Manifestation ✨ #manifestation #Sadhguru #lawofattraction #desire #aim #secret #ancient #yoga #yogafitness #yogateacher #ishafoundation #ishameditator #dhyanlinga #lingabhairavi #Osho #mooji #nisargadatta #meditation #sprituality #spritual #spritualawakening
    743 795
  2. 🙏✨ #Sadhguru #sadhguruquotes #master #spiritualguru #sadhgurujaggivasudev #sadhguruhindi #ishayoga #ishameditator #ishafoundation #meditation #sprituality #spritual #spritualgrowth #blissful #happiness #happinessquotes #smile #Osho #mooji #meditative #yoga #ishayoga #adiyogi🙏🏻
    264 104
  3. Devotion : Highest form of Intelligence #devotion #devotional #sadhguru #sadhguruquotes #ishafoundation #ishayogacenter #ishayoga #meditation #Osho #mooji #sprituality #spritual #spritualjourney #devotee #devotions #oneness #yogiclife #sadhguruquotes #sadhgurujaggivasudev
    164 940
Engagement rate benchmark
  • Median
Audience location by country
India
29.8%
United States
25.06%
United Kingdom
3.34%
South Africa
3.26%
Nigeria
3.23%
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4. Z” 🐺

India

Fashion • Fitness • Fragrance 🐺 Guy with great taste & a camera 📩 70+ brands · Let’s work

@zabbarsarai
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Get audience breakdown
Followers
44k
Fake followers
21.57%
Engagement rate
1.89%
Average Reel plays
35.6k
Audience gender
female
14.35%
male
85.65%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
80.45%
Pakistan
7.53%
Bangladesh
1.39%
United Kingdom
1.39%
United Arab Emirates
1.21%
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5. kshama | skincare | makeup

India

| No filter Real skin Skincare and makeup, Fragrance review Your daily dose of Aesthetics Bangalore | India 📍

@skincareinvogue
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Get audience breakdown
Followers
40.5k
Fake followers
28.5%
Engagement rate
3.39%
Average Reel plays
46.2k
Audience gender
female
90.79%
male
9.21%
Top performing Reels
  1. Best of both worlds ♥️ #AD Bebodywise 1% Salicylic Ceramide Bodywash is a saviour for dry skin girlies and helps with body acne @be.bodywise Best part it’s now available on @instamart so it can be delivered to your doorstep instantly COMMENT FOR LINKS Viral bodywashes, overhyped blushes, Affordable finds, discount deals, indian beauty, indian makeup, gloss, pretty glosses, pigmented lips, reels, viral finds, pretty browns, aesthetic finds, UGC videos, kbeauty, lipstick, glossy lipstick, indian beauty finds, Indian deals, unsponsored reviews, oversponsered products, mascara reviews viral products, fwee Pudding pot dupe, Korean makeup dupe, amazing dupe, fenty dupe, eyeshadow Luxe products, high end products #prettylips #everydaymakeup #indianmakeup #unboxing findsunder99 browngirlmakeup thatgirlgloss affordablehaul affordablebeauty fyp explorefeed explorepage viralreels satisfyingvideos asmrsound asmrtherapy affordableperfumes affordable everydaymakeup everydayskincare lipbalm makeupturorial makeupgoals makeupidea lipbalmaddict. How
    46 994
  2. IYKYK 👀🤡🙃 Shady brands,Affordable finds, discount deals, indian beauty, indian makeup, gloss, pretty glosses, pigmented lips, reels, viral finds, pretty browns, aesthetic finds, UGC videos, kbeauty, lipstick, glossy lipstick, indian beauty finds, Indian deals, unsponsored reviews, oversponsered products, mascara reviews viral products #prettylips #everydaymakeup #indianmakeup #unboxing #findsunder99 browngirlmakeup thatgirlgloss affordablehaul affordablebeauty fyp explorefeed explorepage viralreels satisfyingvideos asmrsound asmrtherapy affordableperfumes affordable everydaymakeup everydayskincare lipbalm makeupturorial makeupgoals makeupidea lipbalmaddict
    31 360
  3. This is GENIUS 😭🤍 @coach strap hack Luxe bags, shopping, coach bags, coach charm small business finds,handmade finds,budget fashion finds, home decor, cute accessories, minimalist decor, cute decor, home decor,handmade phone accessories , brooklyn 28, coach bags, it girl bags, everyday bag, chic bags . . . . #coachbag #luxebags #meeshohomedecor #affordablefinds #spacesavingfurniture organizeyourlife amazonhome homedecor decorfinds cutestationery kawaiistationery amazonaffordablefinds amazonmusthaves stationeryaddicts prettybags bagfinds coachbrooklyn coachbags
    28 293
Engagement rate benchmark
  • Median
Audience location by country
India
66.36%
United States
8.87%
Brazil
2.75%
Indonesia
2.14%
France
1.53%
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6. Gaurav

India

Co-founder : @dont.wink 🪬💸 Buy your Fragrance here 👇🏻

@mongia_brand
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Get audience breakdown
Followers
40.5k
Fake followers
21.92%
Engagement rate
1.39%
Average Reel plays
42.2k
Audience gender
female
15.14%
male
84.86%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
92.13%
Pakistan
2.55%
Bangladesh
1.14%
Iran
0.57%
United Arab Emirates
0.4%
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7. Aadil Mohammad

India

🎓 MBBS @ GMCA 💡 Health • Laughter • Lifestyle •poetry 📬Collabs&contact:bhayaaadil@gmail.com ✨fragrance @al_hasnain_fragrances

@yani_________k
@YANIKAY
Check contact details
Get audience breakdown
Followers
38.4k
Fake followers
9.89%
Engagement rate
7.48%
Average Reel plays
82.4k
Audience gender
female
19.21%
male
80.79%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
96.42%
Pakistan
0.69%
Saudi Arabia
0.69%
Bangladesh
0.6%
United Arab Emirates
0.18%
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8. Mustafa Bharmal

India

Once a scent chaser, Now a fragrance maker🕺 Founder @xlncperfumeryind

@mr.bharmalll
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Get audience breakdown
Followers
27.4k
Fake followers
29.51%
Engagement rate
2.51%
Average Reel plays
16.7k
Audience gender
female
16.36%
male
83.64%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
84.03%
Indonesia
5.9%
United Arab Emirates
1.39%
Saudi Arabia
0.69%
Spain
0.69%
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9. Lujain Subair

India

Building @lama.by.lujain Beauty,Fashion and Fragrance 🇮🇳|🇴🇲|🇸🇦|🇬🇧|🇲🇾|🇹🇭|🇫🇷 Managed by @blubox_media 📧 lujain@blubox.media

@lujain_subair
@lujainsubair
Check contact details
Get audience breakdown
Followers
24.4k
Fake followers
12.06%
Engagement rate
2.4%
Average Reel plays
43.4k
Audience gender
female
81.53%
male
18.47%
Top performing Reels
  1. 🌼nam
    273 241
  2. PoV: living in your childhood dream🥹❤️
    25 698
  3. ✨💐 Product details: 🌸 @benefitindia Goof Proof Brow Powder - 4.5-Neutral Deep Brown 🌸 @narsissist Natural Radiant Longwear Foundation 🌸 @_studiowest_ Cheek Code Sweetheart Liquid Blush 🌸 @nyxcosmetics Conceal, Correct, Contour Palette 🌸 @lauramercier Translucent Loose Setting Powder 🌸 @imagiccosmetics PROfessional Cosmetic Touch Blush Palette 🌸 @makeuprevolutionindia Forever Flawless Eyeshadow Palette - Allure 🌸 @maybelline_ind New York Colossal Bold Eyeliner - Black 🌸 @maccosmeticsindia Macstack Mascara - Black Stack 🌸 @officialswissbeauty Bold Matt Lip Liner -dark chocolate 🌸 @maybelline_ind Super Stay Matte Ink Liquid Lipstick - 70 Amazonian 🌸 @forever52india Amazonic Extra Lasting Kajal G101 Black
    13 960
Engagement rate benchmark
  • Median
Audience location by country
India
81.65%
United Arab Emirates
6.59%
Saudi Arabia
1.53%
United Kingdom
1.47%
Qatar
1.34%
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10. Dee

India

•Honest fragrance takes > hype •I provide fragrance consultations •I like to rant sometimes •📩 - caughtupwithdee@gmail.com

@caughtupwithdee
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Get audience breakdown
Followers
23.2k
Fake followers
18.59%
Engagement rate
18.28%
Average Reel plays
64.6k
Audience gender
female
43.95%
male
56.05%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
92.49%
United States
1.35%
United Arab Emirates
1.11%
Pakistan
0.68%
Canada
0.64%

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11. Thakur sniff stories| Perfumes | Fragrances

India

Fragrance is an addiction 🧬 Spreading that addiction 📧 thakurrr.sniffstories@gmail.com

@thakurrr.sniffstories
@@thakurrr.sniffstories
Check contact details
Get audience breakdown
Followers
19.6k
Fake followers
16.22%
Engagement rate
1.65%
Average Reel plays
22.1k
Audience gender
female
5.9%
male
94.1%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
83.06%
Pakistan
3.69%
United Arab Emirates
3.01%
Saudi Arabia
1.51%
Bangladesh
1.43%
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12. HARNIT▪︎Skincare▪︎Makeup

Beauty | Fragrance | Lifestyle 🖋Reviews | Routines | Recommendations 💬AD/PR/Collab : DM 📧: harneetgandhi@gmail

@harnit_gandhi
Check contact details
Get audience breakdown
Followers
17.9k
Fake followers
21.9%
Engagement rate
1.06%
Average Reel plays
976
Audience gender
female
87.96%
male
12.04%
Top performing Reels
  1. New week New challenges Feel the confidence to put your best self out into the world!!!!!! . . . . . . . . . . . . . . . . Youthtothepeople, yttp, cleansers, serums, moisturizers, skincare routine, morning, simple routine, itgirl, thatgirl, skininfluencer, aesthetic feed skincarecommunity, ugc, fyp, instabeauty, . . . #hydratedskin #hydratingserum #beautypicks #treatyourskin #skincarefavourites #hydratedskincare #beautycommunity #skincarecommunity #yttp #yttpgiftedme #cleanser #youthtothepeople #youthtothepeoplegiftedme #yttpfam #
    1 273
  2. Have you tried the new YTTP new papaya vitc ginger root lactic acid superfruit cleanser? . The ingredients of this cleanser is like a powerhouse. It is a 2-in-1 treatment gel cleanser. This gently exfoliates and cleanses the visage. Ingredients: 🍊AHA + BHA Complex: Salicylic, glycolic, lactic + phytic acids gently support cellular turnover 🫚Ginger Root + Papaya: Superfood antioxidants to help brighten skin + improve visible radiance 🥔Vitamin C + Yerba Mate: Vitamin C derivative known to fight free radical damage + brighten skin ▪︎The mild exfoliating ingredients helps to get rid of dry rough skin and gives an even tone. ▪︎And vitc and antioxidants gives radiance and glow. ▪︎It also hydrates skin without compromising the barrier. ▪︎It's gentle yet effective. ▪︎This is safe for acne prone sensitive skin. I was worried that it would irritate my husband's skin as he have sensitive adult acne prone skin but this cleanser did not cause any irritation. ▪︎My skin feels soft and not stripped. This gives an instant brightness and smells so refreshing. Love using this. . . . . . . . Cleanser, yttp, youthtothepeople, gentle, skincarecommunity, skincaretips101, instabeauty, instadaily, textureshot, ugc, explorer, beauty, skincare, clean skin, vegan, cruelty-free . . . #skinstasquad #skinstagals #skincarenerd #skincarejunkie #cleansers #texturetuesday #texturethursday #igskincare #skincarecommunity #glassskin #dewyskin #glowyskin #trendingskincare #veganskincare #crueltyfreebeauty
    390
  3. Would you prefer eco-friendly natural cleaning products to keep your family and kids safe? . I have been in cleaning spree. Diwali cleaning can be so hectic. But this year my Diwali is going to be more safe and ecofriendly by choosing the right cleaning products. Sovi world's first brand making cleaning products with vinegar and sodiumbicarbonate, both are natural  ingredients. Their products are environment friendly too. Their products are ✅️All Natural ✅️Vegan ✅️Eco-friendly ✅️Baby safe ✅️Pet safe 🚫No harmful chemicals 🚫Not harsh on hands and skin 🚫No toxic ingredients 🔰GMP certified 🔰HACCP certified . *bought . . Selfcare, Diwali cleaning, positivity, clean, green, clean home, instadaily, Safe, amazondotin, environment friendly, ugc, fyp, trending, safe for hands, beautiful home, cleaning products, detergent, floor cleaner, peacefulmind . . #selfcare #positivity #diwalicleaning #cleanliness #green #cleanhome #instadaily #Safe #amazondotin
    389
Engagement rate benchmark
  • Median
Audience location by country
United States
26.39%
India
23.74%
United Kingdom
8.89%
Philippines
6.54%
Canada
4.9%
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13. Pratheeksha Rajendran

India

Makeup | Skincare | fragrance Mallu with a mixed English accent! 📍Kochi

@pratheeksha_rajendran
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Get audience breakdown
Followers
15.6k
Fake followers
34.42%
Engagement rate
1.47%
Average Reel plays
7.1k
Audience gender
female
12.45%
male
87.55%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
87.05%
United Arab Emirates
5.1%
Saudi Arabia
1.35%
Qatar
0.86%
United Kingdom
0.61%
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14. Vinniit Aroraa

India

Perfumer. Hosting obsessive. Founder 🕯️ Building India’s own fragrance universe @radlvng @radxperiences 🤝💌: vinniit@radlvng.com

@vineetarora147
Check contact details
Get audience breakdown
Followers
15.3k
Fake followers
15.78%
Engagement rate
1.07%
Average Reel plays
6.6k
Audience gender
female
40.7%
male
59.3%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
83.57%
United States
2.4%
Canada
1.8%
United Arab Emirates
1.6%
Brazil
1.2%
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15. Kulgauravi Ranawat

India

NFT Collector|| WoW Holder || Artist in making || Fragrance Maker|| Learner || Lover || Traveller || Builder || DM for Collabs ⚔️

@kulgauravi
@kulgauravisinghranawat634
Check contact details
Get audience breakdown
Followers
12.9k
Fake followers
24.45%
Engagement rate
1.96%
Average Reel plays
7.3k
Audience gender
female
52.31%
male
47.69%
Top performing Reels
  1. Gangaur Celebrations in Dubai.🙏🏿 I love my culture so much that the place doesn't matter for me at all. I make sure to celebrate each and every festivities and take the legacy forward. And this love for our culture is because of my mother who has always very beautifully celebrated all festivities and told us stories related to celebration. Thanks Ma @pushpendra_ranawat11 it is because of you that I understand the values of our cultures and traditions and would want to take this forward. Love you😘 Gangaur teej is celebrated in Rajasthan and parts of Gujarat. This comes every year on the third day of chaitra Navratra. Goddess Parvati is worshipped. This festival celebrates the marriage between Lord Shiva and Goddess Parvati. Married women pray for their happy married life and childbearing. Unmarried girls pray to get a nice husband and have a successful marriage. Celebrated for 16 days starting from Holi, on the last day women keeps day long fast. Put all solah sringar and worship Gaura and Isar. Also Happy Ramdan to all the people in Dubai. Thank you for the love♥️ #gangaur #dubai #rajputana #baisa #indiareels #reelitfeelit #ramdanmubarak
    807 076
  2. Dancing on this song since 1992. . . . . . . . . #millenial #baisa #rajputana #reelsındia #reelindia #reelinstagram❤️ #ghoomar #kulsa #poshak #desiwife #ethnicdress
    54 735
  3. Happy birthday my King👑 . . . #cantkeepcalm #daddybday #happybirthday #myking👑
    2 856
Engagement rate benchmark
  • Median
Audience location by country
India
95.27%
United States
1.31%
United Arab Emirates
0.5%
United Kingdom
0.3%
France
0.2%
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16. Tarique Fragrance

India

Fragrance Critic | Lawyer⚖️ North East 🇮🇳 86k on YT NO BARTER COLLAB REQUEST 🙏

@tariquefragrance
@TariqueFragrance
Check contact details
Get audience breakdown
Followers
12.6k
Fake followers
11.46%
Engagement rate
3.21%
Average Reel plays
10.2k
Audience gender
female
19.31%
male
80.69%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
85.48%
Indonesia
3.23%
United Arab Emirates
2.15%
Saudi Arabia
1.61%
Bangladesh
1.08%
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17. Himani Pirta

India

🌸"She loves the fragrance of old books, petrichor and new places."🌸 ▪ @maahipirta 📩for collaborations

@himanipirta
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Get audience breakdown
Followers
10.6k
Fake followers
33.19%
Engagement rate
44.64%
Average Reel plays
7.3k
Audience gender
female
15.98%
male
84.02%
Top performing Reels
  1. Long ago I advised a granny not to smoke MJ if she wanted to live longer and she gave me this sarcastic ' I am gonna live longer 'coz I ain't a little weakling like you' look and I just couldn't understand it until a kiddo asked me today if Shimla wouldn't be better with some discos or grand malls and I gave him the same look. 😂 Growing old! #HP10
    3 820
  2. I hold it true, whate'er befall; I feel it when I sorrow most; 'Tis better to have loved and lost Than never to have loved at all. - In memoriam , Tennyson 🌸 #BetterToLoveAndLost #TheOne #Tennyson
    3 047
  3. Maybe observing something, she says, is more important than the words used to describe it. - The Homecoming, Harold Pinter . . . . . . Happy first snowfall, folks! ❄❤ Who else is excited? 💃 . . . . . . . . . . . . . . . . . . Image Courtesy: @o_arra👑 . . . #vsco #yourshot_india #Instahimachal #insta_himachal #photographers_of_india #himachalpradesh #himachalpictures #indiantravelblogger #shimlalife#_soi #shimla #himalayas #insta_himalayas#Wanderlust#himgeo  #indiaclicks  #lonelyplanetindia #photographers_of_india#travelgram #dslrofficial #igramming_india  #teampixel
    2 982
Engagement rate benchmark
  • Median
Audience location by country
India
88.55%
United States
1.72%
United Arab Emirates
0.79%
Pakistan
0.71%
Bangladesh
0.64%
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18. CHIPPAYI ®️

India

CREATE YOUR OWN FRAGRANCE CONTACT : 7560930951 FOLLOW THE PAGE @barkhaperfumes

@_chippayi_
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Get audience breakdown
Followers
8.5k
Fake followers
12.8%
Engagement rate
1.3%
Average Reel plays
-
Audience gender
female
23.52%
male
76.48%
Top performing Reels
  1. 💝
    422
  2. ♡
    407
Engagement rate benchmark
  • Median
Audience location by country
India
92.26%
United Arab Emirates
2.58%
Qatar
0.76%
United States
0.61%
Saudi Arabia
0.46%
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19. Varija Bajaj

India

Fashion/Interior/Academics/Disabilty Adv @lela.co.in @officeandyouofficial @varijahome @the_career_talks @varijadesignstudio_official @varijalife

@varijabajaj
Check contact details
Get audience breakdown
Followers
7k
Fake followers
31.89%
Engagement rate
1.31%
Average Reel plays
1.3k
Audience gender
female
48.07%
male
51.93%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
83.37%
United States
3.17%
United Kingdom
1.95%
United Arab Emirates
1.39%
Canada
0.78%
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20. Ekta Chaudhary | Perfume Content Creator

India

Fragrance Content Creator 🇮🇳 Daily Fragrance Recommendations ❤️ ONLY Honest Reviews 💯 Follow to Smell Great 🫶🏻 Gmail- scentwalididi@gmail.com

@perfume_and_vibe
Check contact details
Get audience breakdown
Followers
5.3k
Fake followers
19.03%
Engagement rate
2.17%
Average Reel plays
4.1k
Audience gender
female
22.09%
male
77.91%
Top performing Reels
  1. 4 perfumes that will make sure nobody forgets you 🔥💯 #strongestscents #PerfumeLovers #FragranceReview #StrongPerfumes #LongLastingPerfume #PerfumeAddict #PerfumeCommunity #PerfumeIndia #PerfumeReels #FragranceAddict #PerfumeOfTheDay #FragranceObsessed #scentoftheday
    5 429
  2. “High budget vs Low budget 💸 Same reference, same performance… maybe even BETTER 👀 Proof that price doesn’t always define quality 🔥 Which one would YOU choose? ⬇️” ⸻ #HighVsLow #BudgetVsLuxury #SmartChoices #SameVibes #PerformanceTest #HiddenGems #AffordableLuxury #QualityOverPrice #BudgetFriendly #LuxuryFeel #DupeAlert #BestBuy #ScentwaliDidi #PerfumeComparison #smartspending
    3 624
  3. Ladki pata lo 🫡😉 #perfume #luxuryperfumes #topperfumes #scentoftheday #bestperfumesavailable #bestmanperfumes #sexyperfumes #9pm #afnan9pm
    1 319
Engagement rate benchmark
  • Median
Audience location by country
India
84.13%
United Arab Emirates
3.26%
Pakistan
2.2%
United States
1.32%
Saudi Arabia
0.88%

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