Top 20 Indian Fragrance Influencers on Instagram (Jun 2026)

We found 112 fragrance Influencers in India
These influencers mention 'fragrance' in their Instagram bio and have audiences primarily in India. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
06/11/2026
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1. Hritik Chaudhary

India

Helping Men Smell Great with Daily Perfume Tips ⚡️ Short & Honest Reviews Trusted by 250k+ Fragrance Lovers | 20M+ views/month

@scentwalebhaiyaaa
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Get audience breakdown
Followers
195.6k
Fake followers
14.36%
Engagement rate
1.09%
Average Reel plays
79.1k
Audience gender
female
3.06%
male
96.94%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
96.64%
Nepal
0.31%
Bangladesh
0.31%
Russia
0.31%
United Arab Emirates
0.31%
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2. སན་དྷྱ་

India

@gabrieloxguevaraa 💐🤎

@sandhyaaaa_lama_06
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Get audience breakdown
Followers
72k
Fake followers
29.04%
Engagement rate
1.97%
Average Reel plays
164.9k
Audience gender
female
38.25%
male
61.75%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
78.21%
Indonesia
3.77%
Thailand
1.86%
Brazil
1.81%
United States
1.76%
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3. Sikander Zari

India

Fragrance Expert 📍India 👑 Middle Eastern Scents Owner @NaazPerfumes | 70K YT 🔥 DM/✉️ sikander.zari@gmail.com “Fragrance speaks what words can't.”

@naazperfumes
@NaazPerfumes
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Get audience breakdown
Followers
53.5k
Fake followers
22.05%
Engagement rate
1.09%
Average Reel plays
24.2k
Audience gender
female
7.88%
male
92.12%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
61.3%
United States
5.65%
United Kingdom
4.05%
Indonesia
3.69%
United Arab Emirates
3.07%
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4. 𝐅𝐫𝐚𝐠𝐫𝐚𝐧𝐜𝐞 𝐎𝐟 𝐒𝐚𝐝𝐡𝐠𝐮𝐫𝐮

India

🌺 𝙉𝙤𝙬 𝙩𝙝𝙖𝙩 𝙮𝙤𝙪 𝙝𝙖𝙫𝙚 𝙘𝙤𝙢𝙚, 𝙔𝙤𝙪 𝙢𝙪𝙨𝙩 𝙧𝙚𝙘𝙚𝙞𝙫𝙚! 𝘿𝙤𝙣'𝙩 𝙢𝙞𝙨𝙨 𝙩𝙝𝙚 𝙘𝙝𝙖𝙣𝙘𝙚, 𝙊 𝙨𝙚𝙚𝙠𝙚𝙧 🌺

@fragrance_of_sadhguru_
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Get audience breakdown
Followers
46.1k
Fake followers
21.23%
Engagement rate
1.57%
Average Reel plays
48k
Audience gender
female
38.77%
male
61.23%
Top performing Reels
  1. Secret Of Manifestation ✨ #manifestation #Sadhguru #lawofattraction #desire #aim #secret #ancient #yoga #yogafitness #yogateacher #ishafoundation #ishameditator #dhyanlinga #lingabhairavi #Osho #mooji #nisargadatta #meditation #sprituality #spritual #spritualawakening
    743.8k
  2. 🙏✨ #Sadhguru #sadhguruquotes #master #spiritualguru #sadhgurujaggivasudev #sadhguruhindi #ishayoga #ishameditator #ishafoundation #meditation #sprituality #spritual #spritualgrowth #blissful #happiness #happinessquotes #smile #Osho #mooji #meditative #yoga #ishayoga #adiyogi🙏🏻
    264.1k
  3. Devotion : Highest form of Intelligence #devotion #devotional #sadhguru #sadhguruquotes #ishafoundation #ishayogacenter #ishayoga #meditation #Osho #mooji #sprituality #spritual #spritualjourney #devotee #devotions #oneness #yogiclife #sadhguruquotes #sadhgurujaggivasudev
    164.9k
Engagement rate benchmark
  • Median
Audience location by country
India
29.8%
United States
25.06%
United Kingdom
3.34%
South Africa
3.26%
Nigeria
3.23%
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5. Gaurav

India

Co-founder : @dont.wink 🪬💸 Buy your Fragrance here 👇🏻

@mongia_brand
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Get audience breakdown
Followers
40.7k
Fake followers
21.92%
Engagement rate
1.32%
Average Reel plays
42.2k
Audience gender
female
15.14%
male
84.86%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
92.13%
Pakistan
2.55%
Bangladesh
1.14%
Iran
0.57%
United Arab Emirates
0.4%
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6. Z” 🐺

India

Fashion • Fitness • Fragrance 🐺 Guy with great taste & a camera 📩 70+ brands · Let’s work

@zabbarsarai
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Get audience breakdown
Followers
40.2k
Fake followers
21.57%
Engagement rate
4.92%
Average Reel plays
35.6k
Audience gender
female
14.35%
male
85.65%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
80.45%
Pakistan
7.53%
Bangladesh
1.39%
United Kingdom
1.39%
United Arab Emirates
1.21%
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7. Aadil Mohammad

India

🎓 MBBS @ GMCA 💡 Health • Laughter • Lifestyle •poetry 📬Collabs&contact:bhayaaadil@gmail.com ✨fragrance @al_hasnain_fragrances

@yani_________k
@YANIKAY
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Get audience breakdown
Followers
39.3k
Fake followers
9.04%
Engagement rate
9.85%
Average Reel plays
70.2k
Audience gender
female
19.61%
male
80.39%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
95.48%
Pakistan
0.95%
Saudi Arabia
0.86%
United Arab Emirates
0.48%
Bangladesh
0.43%
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8. kshama | skincare | makeup

India

| No filter Real skin Skincare and makeup, Fragrance review Your daily dose of Aesthetics Bangalore | India 📍

@skincareinvogue
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Get audience breakdown
Followers
38.6k
Fake followers
27.44%
Engagement rate
2.78%
Average Reel plays
39.5k
Audience gender
female
90.92%
male
9.08%
Top performing Reels
  1. IYKYK 👀🤡🙃 Shady brands,Affordable finds, discount deals, indian beauty, indian makeup, gloss, pretty glosses, pigmented lips, reels, viral finds, pretty browns, aesthetic finds, UGC videos, kbeauty, lipstick, glossy lipstick, indian beauty finds, Indian deals, unsponsored reviews, oversponsered products, mascara reviews viral products #prettylips #everydaymakeup #indianmakeup #unboxing #findsunder99 browngirlmakeup thatgirlgloss affordablehaul affordablebeauty fyp explorefeed explorepage viralreels satisfyingvideos asmrsound asmrtherapy affordableperfumes affordable everydaymakeup everydayskincare lipbalm makeupturorial makeupgoals makeupidea lipbalmaddict
    29.7k
  2. EVERYDAY STAPLE ACCESSORY ✨️🤍 @casio.india @starbearyjewels { small business finds,handmade finds,budget fashion finds, home decor, cute accessories, minimalist decor, cute decor, home decor,handmade phone accessories , small Indian business,meesho finds, affordable meesho finds, meesho Jewellry, meesho cute finds, pinterestfinds,Vintage watch, watches, cartier watch dupe} . . . . #meeshofinds #meeshofinds2023 #meeshohomedecor #affordablefinds #spacesavingfurniture #organizeyourlife #amazonhome #homedecor #decorfinds #cutestationery #kawaiistationery #amazonaffordablefinds #amazonmusthaves #watchcollector #watc
    18.6k
  3. these turned out so pretty 🪴 • • 🏷️ beaded plants, beaded love, diy project, cute diy love, beaded love, diy plants , pretty beaded love, diy projext, beaded plant inspos from Pinterest, jayanagar 4 th block, sourcing videos
    17.9k
Engagement rate benchmark
  • Median
Audience location by country
India
66.26%
United States
8.59%
Brazil
2.76%
Indonesia
1.84%
France
1.53%
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9. Rahul Sharma

India

Perfume addict with a camera 🎥💨 160K Subs 100M views on YT India's most viewed fragrance Youtuber

@rahulsidwan
@RahulSidwan
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Get audience breakdown
Followers
34.2k
Fake followers
22.7%
Engagement rate
1.03%
Average Reel plays
11.4k
Audience gender
female
7.46%
male
92.54%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
85.18%
United Arab Emirates
3.05%
Pakistan
2.23%
United States
0.89%
Saudi Arabia
0.86%
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10. Mustafa Bharmal

India

Once a scent chaser, Now a fragrance maker🕺 Founder @xlncperfumeryind

@mr.bharmalll
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Get audience breakdown
Followers
21.3k
Fake followers
29.51%
Engagement rate
2.01%
Average Reel plays
16.7k
Audience gender
female
16.36%
male
83.64%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
84.03%
Indonesia
5.9%
United Arab Emirates
1.39%
Saudi Arabia
0.69%
Spain
0.69%

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11. Dee

India

•Honest fragrance takes > hype •I provide fragrance consultations •I like to rant sometimes •📩 for work- caughtupwithdee@gmail.com

@caughtupwithdee
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Get audience breakdown
Followers
17.2k
Fake followers
18.11%
Engagement rate
15.11%
Average Reel plays
67.5k
Audience gender
female
43.79%
male
56.21%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
92.53%
United States
1.38%
United Arab Emirates
1.19%
Pakistan
0.63%
Canada
0.59%
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12. Pratheeksha Rajendran

India

Makeup | Skincare | fragrance Mallu with a mixed English accent! 📍Kochi

@pratheeksha_rajendran
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Get audience breakdown
Followers
15.8k
Fake followers
34.42%
Engagement rate
1.58%
Average Reel plays
7.1k
Audience gender
female
12.45%
male
87.55%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
87.05%
United Arab Emirates
5.1%
Saudi Arabia
1.35%
Qatar
0.86%
United Kingdom
0.61%
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13. Kulgauravi Ranawat

India

NFT Collector|| WoW Holder || Artist in making || Fragrance Maker|| Learner || Lover || Traveller || Builder || DM for Collabs ⚔️

@kulgauravi
@kulgauravisinghranawat634
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Get audience breakdown
Followers
13k
Fake followers
24.45%
Engagement rate
2.16%
Average Reel plays
7.3k
Audience gender
female
52.31%
male
47.69%
Top performing Reels
  1. Gangaur Celebrations in Dubai.🙏🏿 I love my culture so much that the place doesn't matter for me at all. I make sure to celebrate each and every festivities and take the legacy forward. And this love for our culture is because of my mother who has always very beautifully celebrated all festivities and told us stories related to celebration. Thanks Ma @pushpendra_ranawat11 it is because of you that I understand the values of our cultures and traditions and would want to take this forward. Love you😘 Gangaur teej is celebrated in Rajasthan and parts of Gujarat. This comes every year on the third day of chaitra Navratra. Goddess Parvati is worshipped. This festival celebrates the marriage between Lord Shiva and Goddess Parvati. Married women pray for their happy married life and childbearing. Unmarried girls pray to get a nice husband and have a successful marriage. Celebrated for 16 days starting from Holi, on the last day women keeps day long fast. Put all solah sringar and worship Gaura and Isar. Also Happy Ramdan to all the people in Dubai. Thank you for the love♥️ #gangaur #dubai #rajputana #baisa #indiareels #reelitfeelit #ramdanmubarak
    807.1k
  2. Dancing on this song since 1992. . . . . . . . . #millenial #baisa #rajputana #reelsındia #reelindia #reelinstagram❤️ #ghoomar #kulsa #poshak #desiwife #ethnicdress
    54.7k
  3. Happy birthday my King👑 . . . #cantkeepcalm #daddybday #happybirthday #myking👑
    2.9k
Engagement rate benchmark
  • Median
Audience location by country
India
95.27%
United States
1.31%
United Arab Emirates
0.5%
United Kingdom
0.3%
France
0.2%
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14. Himani Pirta

India

🌸"She loves the fragrance of old books, petrichor and new places."🌸 ▪ @maahipirta 📩for collaborations

@himanipirta
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Get audience breakdown
Followers
10.7k
Fake followers
33.19%
Engagement rate
44.55%
Average Reel plays
7.3k
Audience gender
female
15.98%
male
84.02%
Top performing Reels
  1. Long ago I advised a granny not to smoke MJ if she wanted to live longer and she gave me this sarcastic ' I am gonna live longer 'coz I ain't a little weakling like you' look and I just couldn't understand it until a kiddo asked me today if Shimla wouldn't be better with some discos or grand malls and I gave him the same look. 😂 Growing old! #HP10
    3.8k
  2. I hold it true, whate'er befall; I feel it when I sorrow most; 'Tis better to have loved and lost Than never to have loved at all. - In memoriam , Tennyson 🌸 #BetterToLoveAndLost #TheOne #Tennyson
    3k
  3. Maybe observing something, she says, is more important than the words used to describe it. - The Homecoming, Harold Pinter . . . . . . Happy first snowfall, folks! ❄❤ Who else is excited? 💃 . . . . . . . . . . . . . . . . . . Image Courtesy: @o_arra👑 . . . #vsco #yourshot_india #Instahimachal #insta_himachal #photographers_of_india #himachalpradesh #himachalpictures #indiantravelblogger #shimlalife#_soi #shimla #himalayas #insta_himalayas#Wanderlust#himgeo  #indiaclicks  #lonelyplanetindia #photographers_of_india#travelgram #dslrofficial #igramming_india  #teampixel
    3k
Engagement rate benchmark
  • Median
Audience location by country
India
88.55%
United States
1.72%
United Arab Emirates
0.79%
Pakistan
0.71%
Bangladesh
0.64%
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15. CHIPPAYI ®️

India

CREATE YOUR OWN FRAGRANCE CONTACT : 7560930951 FOLLOW THE PAGE @barkhaperfumes

@_chippayi_
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Get audience breakdown
Followers
8.6k
Fake followers
12.8%
Engagement rate
2.47%
Average Reel plays
-
Audience gender
female
23.52%
male
76.48%
Top performing Reels
  1. 💝
    422
  2. ♡
    407
Engagement rate benchmark
  • Median
Audience location by country
India
92.26%
United Arab Emirates
2.58%
Qatar
0.76%
United States
0.61%
Saudi Arabia
0.46%
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16. Varija Bajaj

India

Fashion/Interior/Academics/Disabilty Adv @lela.co.in @officeandyouofficial @varijahome @the_career_talks @varijadesignstudio_official @varijalife

@varijabajaj
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Get audience breakdown
Followers
7.1k
Fake followers
31.89%
Engagement rate
1.22%
Average Reel plays
1.3k
Audience gender
female
48.07%
male
51.93%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
83.37%
United States
3.17%
United Kingdom
1.95%
United Arab Emirates
1.39%
Canada
0.78%
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17. Ekta Chaudhary | Perfume Content Creator

India

Fragrance Content Creator 🇮🇳 Daily Fragrance Recommendations ❤️ ONLY Honest Reviews 💯 Follow to Smell Great 🫶🏻 Gmail- scentwalididi@gmail.com

@sniffbyekta
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Get audience breakdown
Followers
5.3k
Fake followers
19.03%
Engagement rate
2.16%
Average Reel plays
4.1k
Audience gender
female
22.09%
male
77.91%
Top performing Reels
  1. 4 perfumes that will make sure nobody forgets you 🔥💯 #strongestscents #PerfumeLovers #FragranceReview #StrongPerfumes #LongLastingPerfume #PerfumeAddict #PerfumeCommunity #PerfumeIndia #PerfumeReels #FragranceAddict #PerfumeOfTheDay #FragranceObsessed #scentoftheday
    5.4k
  2. “High budget vs Low budget 💸 Same reference, same performance… maybe even BETTER 👀 Proof that price doesn’t always define quality 🔥 Which one would YOU choose? ⬇️” ⸻ #HighVsLow #BudgetVsLuxury #SmartChoices #SameVibes #PerformanceTest #HiddenGems #AffordableLuxury #QualityOverPrice #BudgetFriendly #LuxuryFeel #DupeAlert #BestBuy #ScentwaliDidi #PerfumeComparison #smartspending
    3.6k
  3. Ladki pata lo 🫡😉 #perfume #luxuryperfumes #topperfumes #scentoftheday #bestperfumesavailable #bestmanperfumes #sexyperfumes #9pm #afnan9pm
    1.3k
Engagement rate benchmark
  • Median
Audience location by country
India
84.13%
United Arab Emirates
3.26%
Pakistan
2.2%
United States
1.32%
Saudi Arabia
0.88%
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18. Namrata Mehta

India

Skincare, makeup & happy thoughts♡ DM for PR, collabs or anything you’d like to talk about 💌

@thebrowngirlbeautyblog
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Get audience breakdown
Followers
5.3k
Fake followers
27.21%
Engagement rate
2.98%
Average Reel plays
1.5k
Audience gender
female
82.59%
male
17.41%
Top performing Reels
  1. Me to my new @nudestix blush: ITNI SHIDDAT SE MAINE TUMHE PAANE KI KOSHISH KI HAI😍🤩✨🌸 So I saw this for the first time in 2020 and I thought it looks interesting but I was not an avid blush user back then however that changed soon and now I own more blushes than any other category 🥲 And since 2021, I’ve been obsessed with the idea of liquid/ creamy blushes and I’ve been collecting those for a while! Nudestix has always been famous for their creamy blushes that come in this travel friendly stick form and I had to have one specially with all these crazy offers on Nykaa! I tried ordering twice in the past, once my order got mysteriously cancelled and the second time I received a blush that was completely melted so I had to return! But I manifested it and I finally bought it at a whopping 40% off this time and I couldn’t be happier! Why this shade? Because I love CORAL BLUSHES- I feel they suit everyone🤩🙃 Gonna try it on my face and upload that reel tomorrow so STAY TUNED🙌😇 #thebrowngirlbeautyblog #coral #coralblush #blush #blushpink #blushon #nudestix #makeup #makeupblog #makeupreels #makeupreel #makeupswatch #makeupaddict #blushmakeup
    42.2k
  2. Part 1 of rating all the sunscreens I tried in 2022! I did try a lottt of sunscreens this year, from Indian as well as international brands, so I thought I’d share my opinions on each of them! Here we go: 1) Fae Beauty SPF JUICE: lightweight watery texture with no white cast! It pills sometimes though- hence 8/10 2) Dr Sheths Ceramide & Vit C sunscreen is one of the best that I’ve ever tried! Just tryyy this! 10/10 totally 3) Dermafique - feels very greasy on my skin! Works okayish during winter time though! 5/10 because it’s not bad but it’s not that good too 4) The Derma Co HA sunscreen serum- I really enjoyed this but I don’t like the glass bottle and dropper packaging thats why minus 2, so 8/10 5) Thank You Farmer Sunstick- the only one I tried in 2022(hopefully will try more in 2023) and I liked it except that it has a flimsy packaging and a high price point, therefore 8/10! Part 2 is coming up later!! Have you tried any of these? Let me know👇 #thebrowngirlbeautyblog #sunscreen #sunscreeneveryday #sunscreenindia #indianskincare #kbeauty #koreanskincare #skincareproducts #skincare
    29.5k
  3. Ft @plumgoodness color affair nail paint in LILAC DAWN! These nail paints are gorgeous and come in a variety of shades (specially some really good range of nude nails paints) Never getting over nude nails💅🤍 #thebrowngirlbeautyblog #nail #nailsofinstagram #nailextensions #nudenails #nudeshades #nudemakeup #makeup #makeupindia #makeupblogger #makeupjunkie #nailporn #nailart #minimal #minimalnails
    28.4k
Engagement rate benchmark
  • Median
Audience location by country
India
75.85%
United States
7.34%
United Kingdom
3.24%
Canada
1.47%
United Arab Emirates
1.42%
profile picture

19. nuzat⚱️ Fragrance | Fashion

India

spray, slay अनुसार 🤙🏽 ⚜️ talk scents ; talk sense, reviews ; re-wire 📣 affordable fragrances {for the win} & a little Indulgence 🍒 🍉

@sahib.incense
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Get audience breakdown
Followers
5k
Fake followers
17.59%
Engagement rate
3.22%
Average Reel plays
5k
Audience gender
female
56.64%
male
43.36%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
83.73%
United States
4.28%
United Arab Emirates
3.42%
United Kingdom
1.37%
Pakistan
0.86%
profile picture

20. Saahil Kaachaliya (Sufiyan memon

India

The scented diary of a fragrance & ingredient lover. Director:- @factumeventsindia PVT LTD Founder:- @aimant.perfume ♍♎:-23 Sep From Junagadh #perfume

@saahil.kachaliya
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Get audience breakdown
Followers
4.8k
Fake followers
22.64%
Engagement rate
2.07%
Average Reel plays
1k
Audience gender
female
51.59%
male
48.41%
Top performing Reels
  1. Time pass video 😃😃😃😃😃😃😃 #reels #ertugrulghazi #ertugrul #ertugul #ertuğrul #ertuğrulbey #ertugrulvideos #viral #viralreels #osamudazai #worldbicycleday #worldbycycling
    12.7k
  2. Taj of Gujarat (Junagadh) Thank you so much @rehanbabi6980 for special opened #mahabatmaqbara for our family😍😍. .. . . . . . . . . . . . . . #junagadhtourism #gujrat #gujratturrisum #haritage #heritage #tajmahal #apdujunagadh #munnawarfaruqi #munawarfaruqui #taj #nawabzaade #nawab #nawabofjunagadh #aapdujunagadh #junagadhcity #junagadh_igers #girnar
    3.7k
  3. Perfume lover❤❤❤ @aimant.perfume (Eross) coming up reviews #aimantperfume #perfumecollection #perfumeluxury #perfumelover #perfumelovers #love #emraanhashmisongs #perfumersworld #perfumes #perfume #parfume #parfüm #aroma #perfumer #perfumery #makeperfume #cosmetics #viral #trendingsongs #trendingreels #trendingvideos
    2.4k
Engagement rate benchmark
  • Median
Audience location by country
India
54.53%
United States
9.66%
United Kingdom
3.62%
Brazil
3.02%
Italy
1.81%
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