Top 20 British Fragrance Influencers on Instagram (Apr 2026)

We found 149 fragrance Influencers in United Kingdom
These influencers mention 'fragrance' in their Instagram bio and have audiences primarily in United Kingdom. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
04/20/2026
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1. TAYLA-BLUE

United Kingdom

all the fragrance you’ll ever want @memree

Followers
311.6k
Fake followers
31.01%
Engagement rate
4.39%
Average Reel plays
87k
Audience gender
male
18.78%
female
81.22%
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
60.58%
United States
7.09%
Spain
4.34%
Australia
2.79%
Ireland
2.33%
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2. Hayley Clough

United Kingdom

✨ Fragrance & Lifestyle 🎥 YouTube & TikTok 📍 UK ⬇️ Links & More!!

Followers
77.9k
Fake followers
25.69%
Engagement rate
1.45%
Average Reel plays
22.5k
Audience gender
female
75.83%
male
24.17%
Top performing Reels
  1. 5k
  2. 3.2k
  3. 2.5k
Engagement rate benchmark
  • Median
Audience location by country
United States
25.49%
United Kingdom
17.12%
Philippines
13.88%
The Netherlands
6.51%
India
5.1%
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4. Wandana Faheem | Luxury Fragrance Reviewer

United Kingdom

✨ Fragrance •Beauty •Skincare 🌸 Curated reviews •Captured with love 💫 34 📍 UK | Manchester/London 💌 wandanafaheem@gmail.com Lookfantastic :LFTFWANDANA

Followers
24k
Fake followers
11.73%
Engagement rate
2.12%
Average Reel plays
3.2k
Audience gender
female
88.56%
male
11.44%
Top performing Reels
  1. 5.4k
  2. 1.1k
  3. 883
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
33.67%
United States
24.82%
India
14.51%
Canada
4.99%
Australia
2.24%
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5. Thomas Dunckley | Making Scents Make Sense

United Kingdom

Fun, accessible fragrance content from a multi-award-winning Fragrance Expert, Podcaster, Writer, Presenter and Trainer. Management: @scentinelcomms.

Followers
23.3k
Fake followers
30.88%
Engagement rate
1.4%
Average Reel plays
6.9k
Audience gender
male
40.69%
female
59.31%
Top performing Reels
  1. 11.1k
  2. 2.7k
  3. 2.5k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
22.94%
United States
17.13%
France
6.77%
Italy
5.6%
Brazil
3.37%
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6. Mathilda Holker

United Kingdom

Petite fashion | fragrances | doses of Pinterest aesthetic ✨find my fragrance page: @thfragrancevault 💌 mathildaholker@hotmail.com Scotland

Followers
20.1k
Fake followers
24.99%
Engagement rate
2.7%
Average Reel plays
3.7k
Audience gender
male
29.53%
female
70.47%
Top performing Reels
  1. 5.8k
  2. 2.8k
  3. 1.5k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
58.88%
United States
13.02%
India
2.13%
France
1.94%
Canada
1.48%
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8. Mavey

United Kingdom

Makeup | Skincare | Fragrance 🫧 📍London, UK ✉️Get in touch: mawyish@gmail.com

Followers
17.9k
Fake followers
32.72%
Engagement rate
7.95%
Average Reel plays
2k
Audience gender
female
91.57%
male
8.43%
Engagement rate benchmark
  • Median
Audience location by country
United States
35.7%
United Kingdom
12.08%
Australia
6.33%
Canada
4.47%
France
2.69%
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9. Puja

United Kingdom

Fragrance | Beauty | Lifestyle UK based 🇬🇧 For PR & Collabs- DM or email 📧reviewsbypuja01@gmail.com Charlotte Tilbury -CT-SOCV8IUH8AH

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10. Mathilda - Fragrance enthusiast

United Kingdom

fragrance obsessor|collector|expert ✨everything you need to know about perfumes & scents Find your signature scent Featured in @the.independent

Followers
14.9k
Fake followers
6.33%
Engagement rate
4.16%
Average Reel plays
5.6k
Audience gender
male
9.84%
female
90.16%
Top performing Reels
  1. 22.6k
  2. 4.9k
  3. 2k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
21.88%
Italy
18.75%
United States
6.25%
Portugal
4.69%
Canada
4.69%

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11. Temitope Akintunde | Fragrance Content Creator

United Kingdom

Fragrance Reviewer |Fragrance Expert| 650,000 views on YouTube. Collaboration~mariamaakintunde@gmail.com UK 🇬🇧 Based

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12. Helena 🍋 Fragrance & Beauty

United Kingdom

Fragrance & Beauty Collection & Reviews💄 (I also talk about F1 a lot🏎️) PR Friendly - DM or Email ✉️ Derby, UK 📍

Followers
13.8k
Fake followers
36.89%
Engagement rate
1.07%
Average Reel plays
1.4k
Audience gender
male
9.01%
female
90.99%
Top performing Reels
  1. 9.7k
  2. 4.7k
  3. 543
Engagement rate benchmark
  • Median
Audience location by country
United States
24.47%
United Kingdom
20.35%
Canada
4.21%
Australia
4.17%
Italy
3.3%
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13. Becky

United Kingdom

💌@scentz_by_bec - FM Fragrance business page 🌿@be.beautiful.by.Becky - Nuskin business page 🛏 @arista.living 50% ‘DOVEWAY50’ https://bit.ly/3nefwZ4

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14. Skinlovesbysam

United Kingdom

🔸UGC Content Creator 🔸Skincare, Beauty, Fragrance 🔸𝘊𝘰𝘭𝘢b Email Below 🔸@sephorauk Discount Code SAMANTHASPH 🔸65 Discount Codes Below⇩

Followers
12.1k
Fake followers
14.12%
Engagement rate
3.1%
Average Reel plays
598
Audience gender
male
8.14%
female
91.86%
Top performing Reels
  1. Thank you @muglerofficial for sending their Beautiful Fragrance :- 🪻ALIEN EXTRAINTENSE 🪻Rrp £105 Alien Extraintense Eau de Parfum is the most extra-delicious interpretation of the iconic Alien signature. 🪻Containing key revelations of jasmine, tuberose, vanilla accord & woods. Feel like the most otherworldly, sensual, radical version of yourself “Fiercely unique, powerfully extraordinary” - I could definitely do with feeling this way!! I’m still struggling but I do appreciate your support 🫶🏼 🪻A pure gem reborn in a dramatic purple-black gradient bottle, crowned with a sleek black cap & a metallized claw. Designed to be refilled with the 100ml refill bottle. ✨Fiercely addictive. ✨Ferociously feminine. ✨Intensely floral. ✨An extra-sensual twist to the Alien signature. 🪻The ultra-addictive creamy vanilla accord is amplified to the extreme by extra-powerful solar flowers. Dare the excessive florality of Alien’s jasmine grandiflorum superinfusion lashed with the bright green bite of cardamom & amplified by the carnality of tuberose flowers. Alien’s signature cashmeran infuses the scent with the musky aura of sun-heated skin. 🪻Elevated by a mighty woody accord, its extreme sensuality creates an extra-powerful trail 🪻 Fragrance Family: Floral 🪻 TOP Notes: Jasmine grandiflorum superinfusion, Cardamom 🪻 HEART Notes: Tuberose, Vanilla accord, Cashmeran 🪻BASE Notes: Woody accord It’s a Beautiful, Feminine Fragrance that really makes me feel I could take on the world, with how I’ve been feeling lately I could definitely do with right now!! It’s a strong scent that lasts all day, I’m in love! ‼️Available to purchase @lookfantastic - Get 15% Discount with code LFTFSAMANTHAFERRIER‼️ Please Like, Save & Follow I have lots more amazing Fragrance Reviews coming up !! *Pr/Gifted by @wpp Fragrance, Fragrances, Perfume, Perfumes, Scent, Scents, Scent of the Day, Beauty, Ugc, Content Creator, Viral, Trending, Review, Instagram, Trend, #fragrance #fragrances #perfume #perfumes #perfumeoftheday #scentoftheday #sotd #viralvídeo #goviral #contentcreator #ugc #ugccreator #fragrancelover #perfumelover #perfumeaddict #fragranceaddict
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  2. ‼️Get 10% off @aroma.concepts with code SKINLOVESBYSAM‼️ I only received this Pr today but I’m so obsessed I had to share my review today of this Beautiful :- 📍Bubble Yum📍Fragrance by @aroma_concepts.uk ▪️Top Notes : Pear, Marshmallow, Sugar, Ylang-Ylang, Strawberry
▪️Middle Notes : Bubble Gum, Jellybean, Caramel
▪️Base Notes : Musk, Amber, Fruity Notes ✨Bubble Yum, a unisex perfume, is a playful, ultra-sweet gourmand fragrance that bursts with sugary delight, creamy softness & fruity fun. Perfect for both men & women, it wraps you in a candy-inspired cloud that feels nostalgic, joyful & irresistibly delicious. ✨Bubble Yum opens with a juicy blend of Pear, fluffy Marshmallow, Sugar & a touch of Ylang-Ylang, brightened by sweet Strawberry. ✨The first spritz is airy & mouthwatering, like stepping into a world of pastel candy swirls & fruity treats. ✨At its heart, the fragrance becomes even more whimsical, with notes of Bubble Gum, Jelly Beans & creamy Caramel. This center is chewy, playful & delightfully indulgent, capturing the true essence of candy-shop charm. ✨As this settles, soft Musk & warm Amber meld into Fruity undertones, creating a sweet, comforting drydown that lingers beautifully on the skin.  Perfect for anyone who loves fun, candy-inspiredgourmand scents! 🌟My Opinion🌟 Wow, what can I say this is an absolute delight & I’m thoroughly obsessed!! If you like Marshmallow Blush then you’ll love this, but it’s even better!! I love the Pear & Strawberry opening, it’s Fruity & Fun but it’s also delicate & Soft, so not bold or overpowering. It reminds me of Haribo strawberry Sweets & Fruity Jelly beans!! It’s absolutely perfect for Spring. Just when I think I’ve found my Spring scent this beauty comes along!! This has lasted all day too so over 8 hours which I was very happy with. It gets a solid 10/10 stars🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟 ‼️Don’t forget 10% off all @aroma_concepts.uk with code SKINLOVESBYSAM‼️ Please 📍Like, Save, Reshare & Comment your favourite Spring Scent? 📍Follow me for lots more Fragrance Reviews💖 *Pr/Gifted* #fragranceoftheday #perfumeoftheday #scentoftheday #aromaconcepts #bubbleyumperfume - Fragrance, Perfume, Beauty
    446
  3. *Ad - Huge Thank You @armanibeauty for this stunning New Fragrance ♦️ Power of You ♦️ ✨Fragrance Family: Fruity  ▪️Top Notes: Maracuja Passion Fruit Accord.
▪️Heart Notes: Frangipani Accord.
▪️Base Notes: Vanilla Absolute. ✨This is a radiant fruity fragrance designed to leave a lasting impression. ✨Opening with a vibrant Maracuja Passion Fruit Accord, the scent delivers an instant burst of juicy sweetness that feels fresh, uplifting & effortlessly confident. ✨At its heart, a luminous Frangipani Accord blooms with creamy floral warmth, adding a soft, sun-kissed elegance that enhances the fragrance’s addictive appeal. ✨As the scent settles, Vanilla Absolute wraps the skin in smooth, indulgent warmth, creating a sensual trail that lingers from day to night. 🌟 My Personal Opinion 🌟 Oh wow, now this IS what I call a Fruity scent!! The juicy, sweet Passion Fruit Accord hits you instantly in the best way !! It’s vibrant, fruity & very sweet so be aware of this if you don’t like sweet smells you might think this is too sweet, however it’s definitely not too sweet for me. The Frangipani seems to soften it & with the Vanilla base it warms & smoothes as it dries down. It feels more creamy & very sexy after an hour of it on my skin. It brings me so much joy wearing this, especially with this drab weather, a bit of sun comes out & a spray of this & my mood lifts instantly!! Longevity is Excellent - I can spray it at 8am & still smell it at 8pm, even if I haven’t showered I can slightly smell it the next morning!! I’m obsessed with it, it’s my kind of scent, Juicy, Fruity & the BEST Armani scent they have released in a long time !! It’s 10/10 stars from me, not a single fault 🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟 ‼️Also It’s got 25% off @lookfantastic with code LFTFSAMANTHAFERRIER‼️this code can be used on every purchase too, so save it to use again. I also have over 65 Discount codes in my bio too, check them out. Please :- 📍Like, 📍Save, 📍Reshare & 📍Follow me for more Fragrance Reviews, I’ve got 5 newly launched scents coming up to share ♥️ *Pr/Gifted @lorealukandireland #ARMANIBEAUTY #ARMANIBEAUTYPOWEROFYOU #FRAGRANCE #ARMANIBEAUTYPOWERGLAM ARMANIBEAUTYMOODLIFT
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Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
42.73%
United States
21.99%
India
5.43%
Canada
5.18%
Romania
2.34%
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16. Caleb DeSouza | Fragrance Creator

United Kingdom

Lifestyle Through Fragrance Founder : @thefragrancemagazine Crafting Your Scent Aura

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17. Bee.b.eauty

United Kingdom

👑Beauty | Skincare | Fragrance 🇬🇧UK-based 📍Collabs & PR: beebeeauty@yahoo.com

Followers
10k
Fake followers
8.55%
Engagement rate
3.36%
Average Reel plays
1.5k
Audience gender
male
7.69%
female
92.31%
Top performing Reels
  1. 881
  2. 650
  3. 575
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
38.73%
United States
29.74%
Canada
4.25%
France
3.27%
Germany
2.78%
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18. 𝓢𝓲𝓶𝓶𝓲

United Kingdom

♡ simran199818kaur@gmail.com 📧 ♡ MAKEUP•FRAGRANCE•SKINCARE ♡ PRODUCT PHOTOGRAPHER ♡ UGC/CONTENT CREATOR 🇬🇧

Followers
9.2k
Fake followers
34.93%
Engagement rate
1.56%
Average Reel plays
3k
Audience gender
male
15.94%
female
84.06%
Top performing Reels
  1. 47.9k
  2. 9.7k
  3. 4.6k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
38.97%
United States
21.87%
Brazil
4.18%
India
2.39%
Canada
2.19%
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19. UGC Nohas 💋

United Kingdom

All Beauty Content 🎀 UK Fragrance Makeup Skincare 📧 nohas86@outlook.com PR Friendly, UGC, Reviews

Followers
8.9k
Fake followers
16.26%
Engagement rate
4.48%
Average Reel plays
4.1k
Audience gender
male
19.54%
female
80.46%
Top performing Reels
  1. 2k
  2. 809
  3. 781
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
35.5%
United States
29.36%
India
5.61%
Canada
4.36%
Indonesia
2.76%
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20. Christine • Pretty beauty content 💐🌷🌸💐🌷🌸💐🌷🌸

United Kingdom

💄Affordable and luxury beauty ❤️Aesthetic vibes 💋just.beautifully.me@hotmail.com. 🇬🇧UK based

Followers
8.6k
Fake followers
15.44%
Engagement rate
1.4%
Average Reel plays
651
Audience gender
male
9.75%
female
90.25%
Top performing Reels
  1. 1.1k
  2. 306
  3. 254
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
29.18%
United States
23.52%
India
7.07%
Canada
5.62%
Australia
3.67%
FAQ
Frequently asked questions
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