Top 20 British Fragrance Influencers on Instagram (Sep 2026)

We found 204 fragrance Influencers in United Kingdom
These influencers mention 'fragrance' in their Instagram bio and have audiences primarily in United Kingdom. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
09/05/2026
profile picture

1. Omer elsarrag

United Kingdom

~fashion / fragrance / lifestyle 📍🇬🇧 Guided by purpose 🇸🇩 ~ 𝙀𝙢𝙖𝙞𝙡: omer@dreambaygroup.com ~ fashion creator of the year vote 🗳️ ⬇️

profile picture

4. Thomas Dunckley | Making Scents Make Sense

United Kingdom

👃🏻Fun, accessible fragrance content from an 8x Jasmine Award-winning Fragrance Expert, Podcaster, Writer, Host & Trainer. Management: @scentinelcomms.

Followers
27.8k
Fake followers
31.72%
Engagement rate
1.33%
Average Reel plays
9.1k
Audience gender
female
59.33%
male
40.67%
Top performing Reels
  1. 9.2k
  2. 5.5k
  3. 2.2k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
22.92%
United States
17.12%
France
6.73%
Italy
5.6%
Brazil
3.35%
profile picture

5. Puja

United Kingdom

Fragrance | Beauty | Lifestyle UK based 🇬🇧 For PR & Collabs- DM or email 📧reviewsbypuja01@gmail.com Charlotte Tilbury -CT-SOCV8IUH8AH

Followers
22.1k
Fake followers
4.75%
Engagement rate
2.91%
Average Reel plays
1.6k
Audience gender
female
93.88%
male
6.12%
Top performing Reels
  1. ✨ POV: You think you’re unboxing a perfume… then Valentino turns it into an experience. 💜 The moment I opened this Valentino Beauty gift box, I knew it was something special. Inspired by Born in Roma Purple and Valentino’s Purple Melancholia concept, the experience is all about individuality, creativity and celebrating what makes you, you. 💜Born in Roma Donna Purple opens with the brightness of Calabrian bergamot and a luminous orange blossom accord before settling into a warm trail of bourbon vanilla. It feels vibrant, feminine and effortlessly uplifting. 💜Born in Roma Uomo Purple takes a deeper, more textured approach, blending aromatic lavandin and spicy cardamom with rich amber woods. It’s warm, sophisticated and leaves behind a memorable signature that lingers beautifully. Donna feels fruity, radiant and sweet, Uomo leans into woody warmth and refined intensity. Two different moods, yet both connected through Valentino’s Purple Melancholia story of memories, emotions and self-expression. What made this gift box even more memorable was the interactive element. The personalised purple paint markers and keepsake box encouraged me to reflect on special memories and meaningful connections. It wasn’t just about discovering a perfume, it was about expressing creativity and celebrating the people and moments that matter most. Born in Roma Purple perfectly captures that balance of confidence, individuality and modern elegance. A gorgeous fragrance wrapped in an unforgettable experience💜✨ Available @sephora Gifted without obligation @valentino.beauty #ValentinoBeauty #BornInRoma #BornInRomaPurple #WhosYourPurple Fragrance
    845
  2. 804
  3. 794
Engagement rate benchmark
  • Median
Audience location by country
United States
43.17%
United Kingdom
24.16%
Germany
7.72%
France
7.33%
Canada
4.55%
profile picture

6. Mathilda - Fragrance enthusiast

United Kingdom

fragrance obsessor|collector|expert ✨everything you need to know about perfumes & scents Find your signature scent Featured in @the.independent

Followers
21.8k
Fake followers
10.13%
Engagement rate
2.66%
Average Reel plays
6k
Audience gender
Top performing Reels
  1. 1.9k
  2. Layering perfumes has become one of my favourite ways to rediscover fragrances I already love, and yes they don’t NEED to be layered but it’s another personal dose of creativity Rather than creating something outright ‘in your face’, I’m usually looking for a subtle shift in character. A touch more texture. A greener perspective. A softer silhouette. Sometimes all it takes is one complementary fragrance to reveal a side of another that I’d never noticed before. These are 10 exceptional combinations I’ve discovered, each chosen to create a different mood, from sparkling Mediterranean afternoons and windswept botanical gardens to polished woods and effortless, elite levels of chic. In my opinion, the best layering combinations don’t smell like two perfumes worn together. They smell as though they were always meant to exist. Which pairing are you trying first? ✨ Diptyque Orphéon EDT + BDK Silver Ceremony ✨YSL Tuxedo Sharp Patchouli + Vilhelm Parfumerie Dear Lord ✨ @jilsander Coffea + @officialbyredo Bal d’Afrique ✨ Chloé Cedrus Intense + Clive Christian Matsukita ✨Atelier des Ors Blue Madeleine + Frederic Malle Dans Tes Bras ✨ Diptyque L’Eau des Hespérides + Acqua di Parma Mirto di Panarea ✨ Chloé Hysope + Vilhelm Parfumerie Basilico & Fellini ✨ @diorbeauty Dior Paradise + Aesop Virēre ✨ Matiere Premiere Parisian Musc + Gabar Float ✨ Arquiste A Grove By the Sea + Diptyque L’Ombre dans L’Eau #fragrancelayering #perfumelayering #fragrancecollection #fragrances #thfragrancevault
    1.6k
  3. Let’s talk about fig fragrances… AGAIN 🌿🍃 This fig fragrances series, along with my green scents, has really taken off, so much so that some incredible perfumers and houses have reached out to introduce me to their own fig scents. So many of you asked for even more recommendations from my collection… so naturally, here’s part 4. What I love about fig is that it never wears the same face twice. Sometimes it’s green and airy - crushed leaves, soft stems, sunlit sap. Other times it turns creamy, woody, cocooning or indulgently fruity. Here are some more fig favourites from my collection:
🌿 Mayhap – Héritage Terrestre — earthy green fig wrapped in soft woods and quiet warmth
🌿 Plume Impression – Murmure d’Été — breezy, sunlit fig with an airy elegance - a Quentin Bisch masterpiece
🌿 Chabaud – Fleur de Figuier — a soft Mediterranean feel that focuses on the gloriousness of the fig tree itself rather than purely the fruit
🌿 Sage & Salt – Moon Ring — mineral, skin-like fig with a ritualistic, dreamy softness
🌿 Billie Eilish – Your Turn II — sweeter fig layered with velvety warmth
🌿 Stories Parfums – Stories No.01 — aromatic fig with understated sophistication
🌿 Noise – Siren Song — fruity green fig with a slightly zen edge
🌿 Vacanza – Cap Ferrat — coastal fig leaves and warm summer air
🌿 Jo Malone London – Scarlet Poppy — soft creamy florals with a hidden fig-like smoothness
🌿 Eione Parfums – Matin Tendre — this is very special to me now…delicate, fresh fig with a creamy yet airy finish Fig is one of those scent profiles that somehow works year-round… but in warmer weather? It becomes completely magnetic. Comment your favourite fig fragrances below — and tell me if we need a part 5 🌿✨ All scents are linked in my stories & bio ✨ #figfragrance #greenfragrances #fragrances #springscents #thfragrancevault
    1.3k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
21.88%
Italy
17.19%
United States
6.25%
Portugal
4.69%
Canada
4.69%
profile picture

7. Ayesha Mumu| London Family & Lifestyle Blog

United Kingdom

Sharing our London Family lifestyle, my fragrance obsession, our travel stories and all the bits in-between. 📩 ayesha.sugandhi@gmail.com UGC creator

Followers
21.1k
Fake followers
12.51%
Engagement rate
1.65%
Average Reel plays
3.4k
Audience gender
female
89.42%
male
10.58%
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
57.37%
United States
15.47%
India
5.52%
Australia
2.71%
Canada
2.6%
profile picture

8. 𝐌𝐚𝐫𝐲𝐚𝐦 🇨🇾🌺 | 𝖿𝗋𝖺𝗀𝗋𝖺𝗇𝖼𝖾 𝗋𝖾𝗏𝗂𝖾𝗐𝗌

United Kingdom

If it smells good, i’m talking about it! 🤳 🎥| 37K TikTok 🇬🇧| London 📧| Cypriotsister@outlook.com

Followers
19k
Fake followers
27.2%
Engagement rate
1.21%
Average Reel plays
5.3k
Audience gender
female
88.95%
male
11.05%
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
27.56%
United States
24.63%
Canada
3.41%
United Arab Emirates
2.93%
Italy
2.93%
profile picture

10. kaynat

United Kingdom

marketing girlie who loves beauty, fashion and fragrance 👩🏽‍💻📍MCR, UK 🎞️TikTok: kaynatt.m 💌mgmt: kaynattm@komi.group

Followers
18k
Fake followers
32.56%
Engagement rate
13.49%
Average Reel plays
37.1k
Audience gender
female
68.88%
male
31.12%
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
53.61%
United States
11.79%
India
3.61%
Pakistan
3.23%
United Arab Emirates
1.9%

Search & filter 350M+ influencers

Find creators with the perfect audience for your brand using Modash's discovery tools. Try for free, with no credit card required.

profile picture

11. Kate

United Kingdom

❤️‍🔥Fragrance & Beauty 📍Newcastle, UK 💌 katesbeautystation@gmail.com 👇🏼 New YouTube video

profile picture

12. Mavey

United Kingdom

Makeup | Skincare | Fragrance 🫧 📍London, UK ✉️Get in touch: mawyish@gmail.com

Followers
17.5k
Fake followers
32.85%
Engagement rate
3.21%
Average Reel plays
2k
Audience gender
female
91.63%
male
8.37%
Engagement rate benchmark
  • Median
Audience location by country
United States
35.59%
United Kingdom
12.11%
Australia
6.1%
Canada
4.24%
France
2.81%
profile picture

13. Becky

United Kingdom

💌@scentz_by_bec - FM Fragrance business page 🌿@be.beautiful.by.Becky - Nuskin business page 🛏 @arista.living 50% ‘DOVEWAY50’ https://bit.ly/3nefwZ4

profile picture

14. Beauty By Jibs London | Kent |

United Kingdom

Lover of Shoes & Fragrance 🤎 I help people find what they love🤎

Followers
11.8k
Fake followers
19.14%
Engagement rate
2.07%
Average Reel plays
517
Audience gender
female
58.12%
male
41.88%
Top performing Reels
  1. 1.6k
  2. 843
  3. 783
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
35.95%
Nigeria
27.35%
South Africa
9.46%
Ghana
7.21%
United States
6.86%
profile picture

15. Caleb DeSouza | Fragrance Creator

United Kingdom

Fragrance Is The Lifestyle @fragrancefoundationuk Creator scentswithcaleb@gmail.com | London 📍

Followers
11.4k
Fake followers
26.7%
Engagement rate
3.15%
Average Reel plays
2k
Audience gender
female
74.42%
male
25.58%
Engagement rate benchmark
  • Median
Audience location by country
United States
28.96%
United Kingdom
23.25%
Brazil
12.12%
Mexico
5.12%
Ireland
2.42%
profile picture

16. Bee.b.eauty

United Kingdom

👑Beauty | Skincare | Fragrance 🇬🇧UK-based 📍Collabs & PR: beebeeauty@yahoo.com

Followers
11.1k
Fake followers
11.59%
Engagement rate
3.96%
Average Reel plays
1.5k
Audience gender
female
92.42%
male
7.58%
Top performing Reels
  1. 905
  2. 728
  3. 652
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
38.36%
United States
29.53%
Canada
4.17%
France
3.21%
Germany
2.73%
profile picture

17. Jack Juice

United Kingdom

Fragrance Content (25k followers on TikTok) London 📍 PR/UGC: jackjuicebiz@gmail.com 👇🏼 Samples of all my fragrances

profile picture

18. 𝓢𝓲𝓶𝓶𝓲

United Kingdom

♡ simran199818kaur@gmail.com 📧 ♡ MAKEUP•FRAGRANCE•SKINCARE ♡ PRODUCT PHOTOGRAPHER ♡ UGC/CONTENT CREATOR 🇬🇧

Followers
9.4k
Fake followers
36.63%
Engagement rate
2.59%
Average Reel plays
2.9k
Audience gender
female
83.87%
male
16.13%
Top performing Reels
  1. 21.2k
  2. 2.9k
  3. 912
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
38.81%
United States
21.99%
Brazil
4.06%
India
2.36%
Canada
2.16%

Frequently asked questions

End-to-end influencer marketing platform for Shopify

14-day free trial • No credit card required