Top 20 British Fragrance Influencers on Instagram (Mar 2026)

We found 143 fragrance Influencers in United Kingdom
These influencers mention 'fragrance' in their Instagram bio and have audiences primarily in United Kingdom. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
03/14/2026
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1. TAYLA-BLUE

United Kingdom

all the fragrance you’ll ever want @memree

Followers
306.3k
Fake followers
30.21%
Engagement rate
4.17%
Average Reel plays
87k
Audience gender
male
18.35%
female
81.65%
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
62.26%
United States
6.98%
Spain
3.25%
Australia
3.02%
Ireland
1.65%
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2. ᴀᴅᴇʟᴇ

United Kingdom

🕊️ • 𝚂𝚔𝚒𝚗𝚌𝚊𝚛𝚎• 𝙼𝚊𝚔𝚎𝚞𝚙 • 𝙵𝚛𝚊𝚐𝚛𝚊𝚗𝚌𝚎 💭 • 𝙽𝚘𝚛𝚝𝚑𝚎𝚛𝚗 𝙸𝚛𝚎𝚕𝚊𝚗𝚍 • 𝚄𝙺 ✨LookFantastic discount LFTFTGS ✨ ⬇️ cash saving codes

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3. Thomas Dunckley | Making Scents Make Sense

United Kingdom

Fun, accessible fragrance content from a multi-award-winning Fragrance Expert, Podcaster, Writer, Presenter and Trainer. Management: @scentinelcomms.

Followers
22.7k
Fake followers
30.88%
Engagement rate
2.05%
Average Reel plays
6.9k
Audience gender
male
40.69%
female
59.31%
Top performing Reels
  1. 11.1k
  2. 2.7k
  3. 2.5k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
22.94%
United States
17.13%
France
6.77%
Italy
5.6%
Brazil
3.37%
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4. Mathilda Holker

United Kingdom

Petite fashion, all things fragrances & a dose of Pinterest aesthetic 💌 mathildaholker@hotmail.com 📍Scotland ✨fragrance page : @thfragrancevault

Followers
20.3k
Fake followers
24.73%
Engagement rate
2.67%
Average Reel plays
3k
Audience gender
female
70.42%
male
29.58%
Top performing Reels
  1. 4.5k
  2. 2.8k
  3. 1.5k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
59.04%
United States
13.06%
India
2.13%
France
1.9%
Ireland
1.44%
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5. Ayesha Mumu| London Family & Lifestyle Blog

United Kingdom

✨Mummy & Aayash’s digital diary ✨Lifestyle | Family Travels| London Dayouts |Fragrance rituals ✨UGC creator 📍 London 📩 ayesha.sugandhi@gmail.com

Followers
19.7k
Fake followers
10.84%
Engagement rate
1.78%
Average Reel plays
5.1k
Audience gender
male
10.4%
female
89.6%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
57.34%
United States
15.49%
India
5.59%
Australia
2.78%
Canada
2.62%
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6. Wandana Faheem | Luxury Fragrance Reviewer

United Kingdom

✨ Fragrance •Beauty •Skincare 🌸 Curated reviews •Captured with love 💫 34 📍 UK | Manchester/London 💌 wandanafaheem@gmail.com Lookfantastic :LFTFWANDANA

Followers
19k
Fake followers
11.59%
Engagement rate
2.17%
Average Reel plays
1.2k
Audience gender
female
88.55%
male
11.45%
Top performing Reels
  1. 3.6k
  2. 1.5k
  3. 1.1k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
33.73%
United States
24.92%
India
14.53%
Canada
4.94%
Australia
2.24%
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7. Mavey

United Kingdom

Makeup | Skincare | Fragrance 🫧 📍London, UK ✉️Get in touch: mawyish@gmail.com

Followers
17.9k
Fake followers
32.47%
Engagement rate
11.16%
Average Reel plays
2k
Audience gender
female
91.57%
male
8.43%
Engagement rate benchmark
  • Median
Audience location by country
United States
35.82%
United Kingdom
12.32%
Australia
6.13%
Canada
4.38%
France
2.81%
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8. Puja

United Kingdom

Fragrance | Beauty | Lifestyle UK based 🇬🇧 For PR & Collabs- DM or email 📧reviewsbypuja01@gmail.com Charlotte Tilbury -CT-SOCV8IUH8AH NV

Followers
14.2k
Fake followers
4.62%
Engagement rate
9.83%
Average Reel plays
1.1k
Audience gender
female
93.78%
male
6.22%
Top performing Reels
  1. 1.5k
  2. 1.4k
  3. 751
Engagement rate benchmark
  • Median
Audience location by country
United States
43%
United Kingdom
25.1%
Germany
7.82%
France
7.2%
Canada
4.12%
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9. Temitope Akintunde | Fragrance Content Creator

United Kingdom

Fragrance Reviewer |Fragrance Expert| 650,000 views on YouTube. Collaboration~mariamaakintunde@gmail.com UK 🇬🇧 Based

Followers
14.2k
Fake followers
19.13%
Engagement rate
1.33%
Average Reel plays
2.8k
Audience gender
male
28.49%
female
71.51%
Engagement rate benchmark
  • Median
Audience location by country
Nigeria
28.01%
United States
22.22%
United Kingdom
10.05%
Ghana
6.5%
United Arab Emirates
2.13%
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10. Helena 🍋 Fragrance & Beauty

United Kingdom

Fragrance & Beauty Collection & Reviews💄 (I also talk about F1 a lot🏎️) PR Friendly - DM or Email ✉️ Derby, UK 📍

Followers
13.5k
Fake followers
36.83%
Engagement rate
1.03%
Average Reel plays
1.3k
Audience gender
female
90.93%
male
9.07%
Top performing Reels
  1. 9.7k
  2. 536
  3. 306
Engagement rate benchmark
  • Median
Audience location by country
United States
24.41%
United Kingdom
20.29%
Canada
4.22%
Australia
4.17%
Italy
3.31%

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11. Becky

United Kingdom

💌@scentz_by_bec - FM Fragrance business page 🌿@be.beautiful.by.Becky - Nuskin business page 🛏 @arista.living 50% ‘DOVEWAY50’ https://bit.ly/3nefwZ4

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12. Mathilda - Fragrance enthusiast

United Kingdom

fragrance obsessor|collector|expert ✨everything you need to know about perfumes & scents Find your signature scent Featured in @the.independent

Followers
12.3k
Fake followers
6.33%
Engagement rate
4.92%
Average Reel plays
5.9k
Audience gender
female
90.16%
male
9.84%
Top performing Reels
  1. 3.9k
  2. 2.5k
  3. 2.3k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
21.88%
Italy
18.75%
United States
6.25%
Portugal
4.69%
Canada
4.69%
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13. Skinlovesbysam

United Kingdom

🔸UGC Content Creator 🔸Skincare, Beauty, Fragrance 🔸𝘊𝘰𝘭𝘢b Email Below 🔸@sephorauk Discount Code SAMANTHASPH 🔸65 Discount Codes Below⇩

Followers
11.8k
Fake followers
14.17%
Engagement rate
1.55%
Average Reel plays
676
Audience gender
male
8.23%
female
91.77%
Top performing Reels
  1. Thank you @muglerofficial for sending their Beautiful Fragrance :- 🪻ALIEN EXTRAINTENSE 🪻Rrp £105 Alien Extraintense Eau de Parfum is the most extra-delicious interpretation of the iconic Alien signature. 🪻Containing key revelations of jasmine, tuberose, vanilla accord & woods. Feel like the most otherworldly, sensual, radical version of yourself “Fiercely unique, powerfully extraordinary” - I could definitely do with feeling this way!! I’m still struggling but I do appreciate your support 🫶🏼 🪻A pure gem reborn in a dramatic purple-black gradient bottle, crowned with a sleek black cap & a metallized claw. Designed to be refilled with the 100ml refill bottle. ✨Fiercely addictive. ✨Ferociously feminine. ✨Intensely floral. ✨An extra-sensual twist to the Alien signature. 🪻The ultra-addictive creamy vanilla accord is amplified to the extreme by extra-powerful solar flowers. Dare the excessive florality of Alien’s jasmine grandiflorum superinfusion lashed with the bright green bite of cardamom & amplified by the carnality of tuberose flowers. Alien’s signature cashmeran infuses the scent with the musky aura of sun-heated skin. 🪻Elevated by a mighty woody accord, its extreme sensuality creates an extra-powerful trail 🪻 Fragrance Family: Floral 🪻 TOP Notes: Jasmine grandiflorum superinfusion, Cardamom 🪻 HEART Notes: Tuberose, Vanilla accord, Cashmeran 🪻BASE Notes: Woody accord It’s a Beautiful, Feminine Fragrance that really makes me feel I could take on the world, with how I’ve been feeling lately I could definitely do with right now!! It’s a strong scent that lasts all day, I’m in love! ‼️Available to purchase @lookfantastic - Get 15% Discount with code LFTFSAMANTHAFERRIER‼️ Please Like, Save & Follow I have lots more amazing Fragrance Reviews coming up !! *Pr/Gifted by @wpp Fragrance, Fragrances, Perfume, Perfumes, Scent, Scents, Scent of the Day, Beauty, Ugc, Content Creator, Viral, Trending, Review, Instagram, Trend, #fragrance #fragrances #perfume #perfumes #perfumeoftheday #scentoftheday #sotd #viralvídeo #goviral #contentcreator #ugc #ugccreator #fragrancelover #perfumelover #perfumeaddict #fragranceaddict
    448
  2. *Ad I never follow trends, but I’ve been meaning to share some Maybelline Pr I had sent, so here’s my Review on the New @maybelline ♦️ LIFTER STIX ♦️ ✨This is a multi-use face stick that can be applied as a foundation, concealer, contour or highlight, leaving a naturally sculpted look. ✨Formulated with cranberry seed oil, this makes the formula super creamy & so easy to blend. It just glides on the skin, effortlessly as you can see how easy to use it is from my swatch. ✨A little goes a long way, so you really don’t need that much product to get a great coverage. And I love how its buildable consistency allows you not only to blend easily but to add more coverage as desired. ✨It has a domed shape tip which makes it ideal for the hollows of the cheeks, under the eyes & all over the face for instant pigmented payoff ! They are so easy to use, just swipe, blend & get sculpted, It’s as easy as that. ✨Available in 8 shades - that was my only critique, I thought they could do with a more variety of shades, especially for lighter skin like mine. Other than that they are absolutely Fab!! ‼️Available to purchase @lookfantastic - Get 15% Discount with code LFTFSAMANTHAFERRIER ‼️ (save this code for future purchases as it never expires & I have over 50 other discount codes in my bio) Please Like, Save, Reshare & Comment your favourite Maybelline products?? *Pr/Gifted by @maybelline ✿ ✿ ✿ ✿ ✿ #maybeitsmaybelline #contour #makeuptrend #makeupinspiration #lookfantastic #lookfantasticdiscountcode #sundaynight #maybellinenewyork #lookfantasticdiscount #makeupreview #bronzer #highlighters #makeupswatches #makeuptips #potd📸 #trendingposts #beautycommunity #beautyugc #ugcbeauty #lorealistarukstars #ugccreator #ugccommunity #maybellinelifterstix #featurememaybelline #beautyreview #shootingstarboxlorealistar #trendingsounds
    401
  3. Happy #selfcaresunday my loves!! I’m loving the @kiehlsuki @kiehls 🟣 RETINOL SKIN RENEWING DAILY MICRO DOSE SERUM 🟣 A hardworking treatment for mature skin, this serum :- ✨Addresses Signs of Aging, ✨Renew Skin Cells, ✨Softens Wrinkles, ✨Refines Texture, ✨Promotes Smooth Youthful Looking Skin In a daily-strength micro-dose, this serum releases a surge of pure retinol to help visibly soften the look of wrinkles. It also seeks to refine texture & firm the skin’s appearance, taking care to resist typical signs of discomfort associated with retinol use. Infused with peptides & ceramides, the formula works to support cell turnover while strengthening barrier function. This product is suitable for first-time retinol users, helping to promote smooth, youthful-looking skin. I love how gentle it is on my skin & causes no irritation!! It’s a rich, luxurious texture that feels super hydrating on my skin. I’ll check back in with before & after shots after 4 weeks. Available to purchase @sephorauk @sephora ‼️Get 15% Discount off all products with code SAMANTHASPH‼️ this code never expires so SAVE it for future purchases!! Please Like, Save, Reshare & Comment 💜 *Pr/Gifted by @lorealukandireland #lorealistaruk Community #kiehls #skincare #lorealistaruk #KiehlsRetinolRookie #RetinolMeTime #retinol #antiaging #antiagingskincare #antiagingserum #antiagingproducts #antiwrinkle #antiwrinkletreatment #skincareblogger #lorealistarukLancomeCoffeeTray #agingskin #IllBeThereLorealistar #skingoals #LOrealistarUKBeautyPrep #skincarecreator #Lorealistar10Obsessions #selfcareroutine #LorealistarUKRenergieCompetition #kbeautyskincare #koreanskincareproducts #koreanskincare #koreanskincareproduct #kiehlsretinol #serum #faceserum
    329
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
42.8%
United States
21.94%
India
5.44%
Canada
5.19%
Romania
2.35%
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15. Bee.b.eauty

United Kingdom

👑Beauty | Skincare | Fragrance 🇬🇧UK-based 📍Collabs & PR: beebeeauty@yahoo.com

Followers
9.6k
Fake followers
8.46%
Engagement rate
2.89%
Average Reel plays
1.4k
Audience gender
female
92.31%
male
7.69%
Top performing Reels
  1. 523
  2. 506
  3. 499
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
38.73%
United States
30.07%
Canada
4.25%
France
2.94%
Germany
2.78%
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16. 𝓢𝓲𝓶𝓶𝓲

United Kingdom

♡ simran199818kaur@gmail.com 📧 ♡ MAKEUP•FRAGRANCE•SKINCARE ♡ PRODUCT PHOTOGRAPHER ♡ UGC/CONTENT CREATOR 🇬🇧

Followers
9.2k
Fake followers
34.93%
Engagement rate
1.29%
Average Reel plays
3k
Audience gender
male
15.94%
female
84.06%
Top performing Reels
  1. 47.9k
  2. 9.7k
  3. 4.6k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
38.97%
United States
21.87%
Brazil
4.18%
India
2.39%
Canada
2.19%
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17. UGC Nohas 💋

United Kingdom

All Beauty Content 🎀 UK Fragrance Makeup Skincare 📧 nohas86@outlook.com PR Friendly, UGC, Reviews

Followers
8.8k
Fake followers
16.04%
Engagement rate
4.6%
Average Reel plays
3.1k
Audience gender
male
19.6%
female
80.4%
Top performing Reels
  1. 2k
  2. 810
  3. 776
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
35.41%
United States
29.35%
India
5.62%
Canada
4.37%
Indonesia
2.77%
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18. Juliet Rufai

United Kingdom

Beauty, Skincare & Fragrance Reviews UGC Creator | Real Results, No Hype Honest reviews for melanin-rich skin & beyond. 📩 Brands & collab DM

Followers
8.4k
Fake followers
7.23%
Engagement rate
8.67%
Average Reel plays
1.2k
Audience gender
female
89.74%
male
10.26%
Top performing Reels
  1. 1.1k
  2. 1.1k
  3. 1.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
62.81%
United Kingdom
11.82%
Canada
5.17%
France
2.71%
India
1.72%
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19. Faisal’s Perfume library 🇬🇧

United Kingdom

Perfume Collector. An evolving archive of scent and memory. Where fragrance becomes language. © Faisal | DM or email to connect.

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20. Elsie Boo Wax Melts - Plymouth

United Kingdom

🍉 Home of www.littlewaxmelts.com ⭐️ Long Lasting Home Fragrance ♻️ Vegan + Recyclable 💗 Over 90 scents

Followers
6.9k
Fake followers
11.44%
Engagement rate
1.32%
Average Reel plays
2.2k
Audience gender
male
5.18%
female
94.82%
Top performing Reels
  1. APRIL/MAY RECAP 💖✨️ So if you didn't already know the latest news, (welcome back 🙋🏽‍♀️) we now own another local Wax Melt brand, Little Wax Melts! 😍 From everything being discussed and planned, to going ahead with our very first restock on the 1st of May, this is an insight into a very crazy, 10 day prep and relaunch! 🙊 ⭐️ We had to rearrange and declutter my workshop and add a worktop to give me extra pouring space! ⭐️ The shop was still open (minus a few days when the shop was in chaos) 🤣 ⭐️ Find space for all the extra boxes of equipment, clamshells, moulds, fragrance oils etc ⭐️ Make around 2000 Wax melt bars & label them all ⭐️ Learn a new website platform. Rebrand & take and upload new product photos for all 50 scents. ⭐️ I even managed to squeeze 5 minutes in for my birthday 🎂😂 I actually think my stress levels are only just returning normal! 😅 BUT WE DID IT! Thank you to the friends and family who stepped in to help; my parents even had boxes of snap bars at home with them one evening, just to get them all labelled on time 😂 And Jack even gave my mum a crash course in being a pouring assistant so that I could take a break from making to get other things ticked off the list 💖 Thank you to everyone who has followed the journey do far, helped us choose our fragrances and trusted in us enough to continue to place your orders with a new business! We appreciate every single one of you ❤️✨️ Roll on June restock!! 🥳 #elsieboowax #littlewaxmelts #handpoured #smallbusiness #handmadeuk #lovethesmell #waxwarmers #waxvendoruk #scentsybar #veganwaxmelts #scentsybars #newscents #waxbars #homescent #waxmeltaddicts #waxobsession #lovewax #waxmeltsporn #indiewaxmelts #whatimburning #waxtart #mrshinchhaul #greyhomedecor #cleaningblogger #lovecleaning #mummiesofinstagram #packingorders #hinchingmyhome
    9.2k
  2. 7.1k
  3. 5.4k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
85.24%
United States
4.14%
Spain
1.2%
India
0.87%
Australia
0.82%
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