Top 20 British Fragrance Influencers on Instagram (Jun 2026)

We found 164 fragrance Influencers in United Kingdom
These influencers mention 'fragrance' in their Instagram bio and have audiences primarily in United Kingdom. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
06/11/2026
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1. Omer elsarrag

United Kingdom

~fashion / fragrance / lifestyle 📍🇬🇧 Guided by purpose 🇸🇩 ~ 𝙀𝙢𝙖𝙞𝙡: omer@dreambaygroup.com ~ outfit 𝙡𝙞𝙣𝙠𝙨 ⬇️

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2. TAYLA-BLUE

United Kingdom

all the fragrance you’ll ever want @memree

Followers
311.4k
Fake followers
30.13%
Engagement rate
3.95%
Average Reel plays
87k
Audience gender
female
82.19%
male
17.81%
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
61.73%
United States
6.84%
Spain
3.47%
Australia
3.35%
Ireland
2.4%
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3. Laura Butler-Madden

United Kingdom

Founder of British Fine Fragrance brand @grove_england Celebrating life & the seasons in our Cotswolds home

Followers
94.7k
Fake followers
28.25%
Engagement rate
2.44%
Average Reel plays
6.2k
Audience gender
female
85.33%
male
14.67%
Top performing Reels
  1. 78.8k
  2. 37.4k
  3. 7.3k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
60.7%
United States
10.49%
Italy
2.5%
Spain
2.18%
Australia
1.82%
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4. Hayley Clough

United Kingdom

✨ Fragrance & Lifestyle 🎥 YouTube & TikTok 📍 UK ⬇️ Links & More!!

Followers
79.5k
Fake followers
25.99%
Engagement rate
1.48%
Average Reel plays
16k
Audience gender
female
75.92%
male
24.08%
Engagement rate benchmark
  • Median
Audience location by country
United States
25.52%
United Kingdom
17.14%
Philippines
13.9%
The Netherlands
6.51%
India
5.1%
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5. Wandana Faheem | Luxury Fragrance Reviewer

United Kingdom

✨ Fragrance •Beauty •Skincare 🌸 Curated reviews •Captured with love 💫 34 📍 UK | Manchester/London 💌 wandanafaheem@gmail.com Lookfantastic :LFTFWANDANA

Followers
44.3k
Fake followers
11.76%
Engagement rate
1.2%
Average Reel plays
2.8k
Audience gender
female
88.62%
male
11.38%
Top performing Reels
  1. 5.1k
  2. 1.1k
  3. 859
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
33.71%
United States
24.85%
India
14.58%
Canada
4.94%
Australia
2.19%
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7. Mathilda Holker

United Kingdom

Petite fashion | fragrances | doses of Pinterest aesthetic ✨find my fragrance page: @thfragrancevault 💌 mathildaholker@hotmail.com Scotland

Followers
19.8k
Fake followers
25.32%
Engagement rate
2.76%
Average Reel plays
3.9k
Audience gender
female
70.43%
male
29.57%
Top performing Reels
  1. 5.8k
  2. 2.8k
  3. 1.5k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
58.96%
United States
12.95%
India
2.13%
France
1.94%
Canada
1.52%
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8. Mathilda - Fragrance enthusiast

United Kingdom

fragrance obsessor|collector|expert ✨everything you need to know about perfumes & scents Find your signature scent Featured in @the.independent

Followers
19.4k
Fake followers
7.59%
Engagement rate
3.53%
Average Reel plays
5.9k
Audience gender
female
90.16%
male
9.84%
Top performing Reels
  1. 26.8k
  2. 4.9k
  3. Fragrances I wore this week ✨ The first week of April always brings full blown spring mentality for me— the air softens, the light lingers a little longer, and your fragrance wardrobe naturally begins to follow suit. I wanted to test a lot of perfumes this week as it really is a change in the seasons and I wanted a refresh, but the scents I kept returning to felt pretty perfect — a balance of green brightness, skin-like softness, and a few more expressive moments woven in through layering. There’s a clear thread: luminous florals, sheer musks, and compositions that sit close to the skin but leave an impression. ✨ Gucci The Alchemist’s Garden — A Floral Verse — verdant and expansive. A green floral that leans into the tranquil depth of teas blended seamlessly with green stems and radiant florals ✨ Dawn Earth by Ode Ona — grounded yet radiant. Earthy without heaviness, softened by a natural, almost sun-warmed gentility that settles beautifully into the skin. ✨ Layering: Parisian Musc by Matière Première + Kun Amo by Jeroboam — clean musk meets radiant pear, creating something sublimely unique. ✨ 32° Extrait by Ormaie — radiance in the purest white floral form, with delicate sweetness of a subtle coconut and soft woods ✨ Neon Moon by Lumira — you know by now, this is my signature scent that comes from another realm of magic. ✨ Layering: Counterplay (Mindgames) + Orphéon (Diptyque) — structure meets solar melon. Counterplay adds an ozonic fruity lift to Orphéon’s powdery, juniper-tinged softness ✨ Her Majesty by Kilian — poised and indulgent. A fragrance that leans into richness with a touch of fun — smooth, confident, and  polished. ✨ Coffee Break by Maison Margiela — this week’s evening ritual. Creamy, comforting and softly enveloping without being an overly sweet typical gourmand — the perfect bedtime fragrance! Which of these are you most drawn to? And what did the first week of April smell like for you? ✨
    2.1k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
21.88%
Italy
17.19%
United States
6.25%
Portugal
4.69%
Canada
4.69%
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9. Mavey

United Kingdom

Makeup | Skincare | Fragrance 🫧 📍London, UK ✉️Get in touch: mawyish@gmail.com

Followers
17.6k
Fake followers
32.89%
Engagement rate
8.16%
Average Reel plays
2k
Audience gender
female
91.63%
male
8.37%
Engagement rate benchmark
  • Median
Audience location by country
United States
35.56%
United Kingdom
12.51%
Australia
6.16%
Canada
4.45%
France
2.67%
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10. Puja

United Kingdom

Fragrance | Beauty | Lifestyle UK based 🇬🇧 For PR & Collabs- DM or email 📧reviewsbypuja01@gmail.com Charlotte Tilbury -CT-SOCV8IUH8AH

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11. Temitope Akintunde | Fragrance Content Creator

United Kingdom

Fragrance Reviewer |Fragrance Expert| 650,000 views on YouTube. Collaboration~mariamaakintunde@gmail.com UK 🇬🇧 Based

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12. Becky

United Kingdom

💌@scentz_by_bec - FM Fragrance business page 🌿@be.beautiful.by.Becky - Nuskin business page 🛏 @arista.living 50% ‘DOVEWAY50’ https://bit.ly/3nefwZ4

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13. kaynat

United Kingdom

marketing girlie who loves beauty, fashion and fragrance 👩🏽‍💻📍MCR, UK 🎞️TikTok: kaynatt.m 💌mgmt: kaynattm@komi.group

Followers
12k
Fake followers
32.17%
Engagement rate
15.26%
Average Reel plays
51.6k
Audience gender
female
68.88%
male
31.12%
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
53.61%
United States
11.79%
India
3.61%
Pakistan
3.23%
United Arab Emirates
1.9%
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14. Skinlovesbysam

United Kingdom

🔸UGC Content Creator 🔸Skincare, Beauty, Fragrance 🔸𝘊𝘰𝘭𝘢b Email Below 🔸@sephorauk Discount Code SAMANTHASPH 🔸65 Discount Codes Below⇩

Followers
11.8k
Fake followers
14.12%
Engagement rate
3.33%
Average Reel plays
598
Audience gender
female
91.86%
male
8.14%
Top performing Reels
  1. Thank you @muglerofficial for sending their Beautiful Fragrance :- 🪻ALIEN EXTRAINTENSE 🪻Rrp £105 Alien Extraintense Eau de Parfum is the most extra-delicious interpretation of the iconic Alien signature. 🪻Containing key revelations of jasmine, tuberose, vanilla accord & woods. Feel like the most otherworldly, sensual, radical version of yourself “Fiercely unique, powerfully extraordinary” - I could definitely do with feeling this way!! I’m still struggling but I do appreciate your support 🫶🏼 🪻A pure gem reborn in a dramatic purple-black gradient bottle, crowned with a sleek black cap & a metallized claw. Designed to be refilled with the 100ml refill bottle. ✨Fiercely addictive. ✨Ferociously feminine. ✨Intensely floral. ✨An extra-sensual twist to the Alien signature. 🪻The ultra-addictive creamy vanilla accord is amplified to the extreme by extra-powerful solar flowers. Dare the excessive florality of Alien’s jasmine grandiflorum superinfusion lashed with the bright green bite of cardamom & amplified by the carnality of tuberose flowers. Alien’s signature cashmeran infuses the scent with the musky aura of sun-heated skin. 🪻Elevated by a mighty woody accord, its extreme sensuality creates an extra-powerful trail 🪻 Fragrance Family: Floral 🪻 TOP Notes: Jasmine grandiflorum superinfusion, Cardamom 🪻 HEART Notes: Tuberose, Vanilla accord, Cashmeran 🪻BASE Notes: Woody accord It’s a Beautiful, Feminine Fragrance that really makes me feel I could take on the world, with how I’ve been feeling lately I could definitely do with right now!! It’s a strong scent that lasts all day, I’m in love! ‼️Available to purchase @lookfantastic - Get 15% Discount with code LFTFSAMANTHAFERRIER‼️ Please Like, Save & Follow I have lots more amazing Fragrance Reviews coming up !! *Pr/Gifted by @wpp Fragrance, Fragrances, Perfume, Perfumes, Scent, Scents, Scent of the Day, Beauty, Ugc, Content Creator, Viral, Trending, Review, Instagram, Trend, #fragrance #fragrances #perfume #perfumes #perfumeoftheday #scentoftheday #sotd #viralvídeo #goviral #contentcreator #ugc #ugccreator #fragrancelover #perfumelover #perfumeaddict #fragranceaddict
    469
  2. ‼️Get 10% off @aroma.concepts with code SKINLOVESBYSAM‼️ I only received this Pr today but I’m so obsessed I had to share my review today of this Beautiful :- 📍Bubble Yum📍Fragrance by @aroma_concepts.uk ▪️Top Notes : Pear, Marshmallow, Sugar, Ylang-Ylang, Strawberry
▪️Middle Notes : Bubble Gum, Jellybean, Caramel
▪️Base Notes : Musk, Amber, Fruity Notes ✨Bubble Yum, a unisex perfume, is a playful, ultra-sweet gourmand fragrance that bursts with sugary delight, creamy softness & fruity fun. Perfect for both men & women, it wraps you in a candy-inspired cloud that feels nostalgic, joyful & irresistibly delicious. ✨Bubble Yum opens with a juicy blend of Pear, fluffy Marshmallow, Sugar & a touch of Ylang-Ylang, brightened by sweet Strawberry. ✨The first spritz is airy & mouthwatering, like stepping into a world of pastel candy swirls & fruity treats. ✨At its heart, the fragrance becomes even more whimsical, with notes of Bubble Gum, Jelly Beans & creamy Caramel. This center is chewy, playful & delightfully indulgent, capturing the true essence of candy-shop charm. ✨As this settles, soft Musk & warm Amber meld into Fruity undertones, creating a sweet, comforting drydown that lingers beautifully on the skin.  Perfect for anyone who loves fun, candy-inspiredgourmand scents! 🌟My Opinion🌟 Wow, what can I say this is an absolute delight & I’m thoroughly obsessed!! If you like Marshmallow Blush then you’ll love this, but it’s even better!! I love the Pear & Strawberry opening, it’s Fruity & Fun but it’s also delicate & Soft, so not bold or overpowering. It reminds me of Haribo strawberry Sweets & Fruity Jelly beans!! It’s absolutely perfect for Spring. Just when I think I’ve found my Spring scent this beauty comes along!! This has lasted all day too so over 8 hours which I was very happy with. It gets a solid 10/10 stars🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟 ‼️Don’t forget 10% off all @aroma_concepts.uk with code SKINLOVESBYSAM‼️ Please 📍Like, Save, Reshare & Comment your favourite Spring Scent? 📍Follow me for lots more Fragrance Reviews💖 *Pr/Gifted* #fragranceoftheday #perfumeoftheday #scentoftheday #aromaconcepts #bubbleyumperfume - Fragrance, Perfume, Beauty
    446
  3. *Ad - Huge Thank You @armanibeauty for this stunning New Fragrance ♦️ Power of You ♦️ ✨Fragrance Family: Fruity  ▪️Top Notes: Maracuja Passion Fruit Accord.
▪️Heart Notes: Frangipani Accord.
▪️Base Notes: Vanilla Absolute. ✨This is a radiant fruity fragrance designed to leave a lasting impression. ✨Opening with a vibrant Maracuja Passion Fruit Accord, the scent delivers an instant burst of juicy sweetness that feels fresh, uplifting & effortlessly confident. ✨At its heart, a luminous Frangipani Accord blooms with creamy floral warmth, adding a soft, sun-kissed elegance that enhances the fragrance’s addictive appeal. ✨As the scent settles, Vanilla Absolute wraps the skin in smooth, indulgent warmth, creating a sensual trail that lingers from day to night. 🌟 My Personal Opinion 🌟 Oh wow, now this IS what I call a Fruity scent!! The juicy, sweet Passion Fruit Accord hits you instantly in the best way !! It’s vibrant, fruity & very sweet so be aware of this if you don’t like sweet smells you might think this is too sweet, however it’s definitely not too sweet for me. The Frangipani seems to soften it & with the Vanilla base it warms & smoothes as it dries down. It feels more creamy & very sexy after an hour of it on my skin. It brings me so much joy wearing this, especially with this drab weather, a bit of sun comes out & a spray of this & my mood lifts instantly!! Longevity is Excellent - I can spray it at 8am & still smell it at 8pm, even if I haven’t showered I can slightly smell it the next morning!! I’m obsessed with it, it’s my kind of scent, Juicy, Fruity & the BEST Armani scent they have released in a long time !! It’s 10/10 stars from me, not a single fault 🌟🌟🌟🌟🌟🌟🌟🌟🌟🌟 ‼️Also It’s got 25% off @lookfantastic with code LFTFSAMANTHAFERRIER‼️this code can be used on every purchase too, so save it to use again. I also have over 65 Discount codes in my bio too, check them out. Please :- 📍Like, 📍Save, 📍Reshare & 📍Follow me for more Fragrance Reviews, I’ve got 5 newly launched scents coming up to share ♥️ *Pr/Gifted @lorealukandireland #ARMANIBEAUTY #ARMANIBEAUTYPOWEROFYOU #FRAGRANCE #ARMANIBEAUTYPOWERGLAM ARMANIBEAUTYMOODLIFT
    407
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
42.73%
United States
21.99%
India
5.43%
Canada
5.18%
Romania
2.34%
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15. Caleb DeSouza | Fragrance Creator

United Kingdom

Fragrance Is The Lifestyle @fragrancefoundationuk creator London | scentswithcaleb@gmail.com

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16. Bee.b.eauty

United Kingdom

👑Beauty | Skincare | Fragrance 🇬🇧UK-based 📍Collabs & PR: beebeeauty@yahoo.com

Followers
10.9k
Fake followers
8.8%
Engagement rate
3.53%
Average Reel plays
1.4k
Audience gender
female
92.36%
male
7.64%
Top performing Reels
  1. 905
  2. 652
  3. 583
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
39.19%
United States
29.59%
Canada
4.23%
France
3.25%
Germany
2.76%
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17. Juliet Rufai

United Kingdom

Beauty, Skincare & Fragrance Reviews ✨️ Skincare UGC Creator 🤎 Melanin-Rich Skin 💧Real Reaults, No Hype 📩 Collabs & Brands DM

Followers
10.7k
Fake followers
6.91%
Engagement rate
8.01%
Average Reel plays
3.6k
Audience gender
female
89.9%
male
10.1%
Engagement rate benchmark
  • Median
Audience location by country
United States
63.37%
United Kingdom
11.57%
Canada
4.82%
France
2.65%
India
1.69%
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18. 𝓢𝓲𝓶𝓶𝓲

United Kingdom

♡ simran199818kaur@gmail.com 📧 ♡ MAKEUP•FRAGRANCE•SKINCARE ♡ PRODUCT PHOTOGRAPHER ♡ UGC/CONTENT CREATOR 🇬🇧

Followers
9.2k
Fake followers
34.93%
Engagement rate
1.53%
Average Reel plays
3k
Audience gender
female
84.06%
male
15.94%
Top performing Reels
  1. 47.9k
  2. 9.7k
  3. 4.6k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
38.97%
United States
21.87%
Brazil
4.18%
India
2.39%
Canada
2.19%
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19. Megan Brown

United Kingdom

Fragrance | Skincare | Home | Motherhood 📍Yorkshire 🇬🇧 Contact: megan@ktcollectiveldn.com

Followers
8.5k
Fake followers
31.94%
Engagement rate
1.05%
Average Reel plays
1.2k
Audience gender
female
86.19%
male
13.81%
Engagement rate benchmark
  • Median
Audience location by country
United States
25.5%
United Kingdom
24.4%
Canada
3.57%
Australia
3.15%
Italy
3.06%
FAQ
Frequently asked questions
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