Top 20 British Fragrance Influencers on Instagram (Aug 2026)

We found 208 fragrance Influencers in United Kingdom
These influencers mention 'fragrance' in their Instagram bio and have audiences primarily in United Kingdom. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
08/11/2026
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1. Omer elsarrag

United Kingdom

~fashion / fragrance / lifestyle 📍🇬🇧 Guided by purpose 🇸🇩 ~ 𝙀𝙢𝙖𝙞𝙡: omer@dreambaygroup.com ~ outfit 𝙡𝙞𝙣𝙠𝙨 ⬇️

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2. isabel wright

United Kingdom

beauty & skincare enthusiast former fragrance consultant 💌 isabel@lvesocial.com

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3. JurysFragrance | Fragrance Reviews & Content!

United Kingdom

Owner: @mrjuryfragrances Fragrance Content Creator 🧙‍♂️ Collabs: jurysfragrance@gmail.com UK, London📍 Tiktok: 210k + followers 🌎

Followers
51.5k
Fake followers
17.94%
Engagement rate
1.16%
Average Reel plays
4.2k
Audience gender
female
5.2%
male
94.8%
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
74.88%
United States
4.16%
Spain
2.86%
Ireland
2.22%
France
1.02%
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5. Thomas Dunckley | Making Scents Make Sense

United Kingdom

👃🏻Fun, accessible fragrance content from an 8x Jasmine Award-winning Fragrance Expert, Podcaster, Writer, Host & Trainer. Management: @scentinelcomms.

Followers
27.6k
Fake followers
31.36%
Engagement rate
1.23%
Average Reel plays
2.9k
Audience gender
female
59.31%
male
40.69%
Top performing Reels
  1. 2.2k
  2. 2.1k
  3. 1.8k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
22.88%
United States
17.07%
France
6.73%
Italy
5.58%
Brazil
3.4%
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6. Joseph Lyons

United Kingdom

Stylist and Fashion Critic 📩Hanni.blaskey@district.global

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7. Puja

United Kingdom

Fragrance | Beauty | Lifestyle UK based 🇬🇧 For PR & Collabs- DM or email 📧reviewsbypuja01@gmail.com Charlotte Tilbury -CT-SOCV8IUH8AH

Followers
22.5k
Fake followers
8.09%
Engagement rate
2.87%
Average Reel plays
1.8k
Audience gender
female
94.12%
male
5.88%
Top performing Reels
  1. 875
  2. ✨ POV: You think you’re unboxing a perfume… then Valentino turns it into an experience. 💜 The moment I opened this Valentino Beauty gift box, I knew it was something special. Inspired by Born in Roma Purple and Valentino’s Purple Melancholia concept, the experience is all about individuality, creativity and celebrating what makes you, you. 💜Born in Roma Donna Purple opens with the brightness of Calabrian bergamot and a luminous orange blossom accord before settling into a warm trail of bourbon vanilla. It feels vibrant, feminine and effortlessly uplifting. 💜Born in Roma Uomo Purple takes a deeper, more textured approach, blending aromatic lavandin and spicy cardamom with rich amber woods. It’s warm, sophisticated and leaves behind a memorable signature that lingers beautifully. Donna feels fruity, radiant and sweet, Uomo leans into woody warmth and refined intensity. Two different moods, yet both connected through Valentino’s Purple Melancholia story of memories, emotions and self-expression. What made this gift box even more memorable was the interactive element. The personalised purple paint markers and keepsake box encouraged me to reflect on special memories and meaningful connections. It wasn’t just about discovering a perfume, it was about expressing creativity and celebrating the people and moments that matter most. Born in Roma Purple perfectly captures that balance of confidence, individuality and modern elegance. A gorgeous fragrance wrapped in an unforgettable experience💜✨ Available @sephora Gifted without obligation @valentino.beauty #ValentinoBeauty #BornInRoma #BornInRomaPurple #WhosYourPurple Fragrance
    844
  3. AD| I don’t even know where to start because WOW… these rings exceeded every expectation I had 🤍 💫 From the moment I opened the box, it felt so personal, special and luxurious experience. The packaging was beautiful, simple but elegant🎁 Then I saw the rings… and I just paused for a second. 💍Moissanite 4.0ct pear cut is so graceful and elongating on the finger, and the way it catches the light is unreal. It has that perfect balance of sparkle and softness, not too flashy, but still impossible to ignore. 💍Moissanite 4.0ct oval cut hidden halo is just as stunning but in a completely different way. The hidden halo adds this subtle glow underneath that makes the centre stone look even bigger and brighter without being obvious. It’s such a thoughtful detail and makes the ring feel so unique. Gelovely focuses on quality, intention, and long-lasting beauty. Their moissanite is carefully selected for its brilliance and clarity, and every detail feels crafted with purpose. All pieces are designed for everyday wear but still look incredibly luxurious. You’re getting that high-end sparkle without compromising on durability or comfort, and knowing each piece comes with a certificate, a quality stamp, and even a lifetime warranty just makes it feel even more worth it. If you’re looking for a gift, whether it’s for someone special or even for yourself, I would highly recommend Gelovely. It feels thoughtful, high-quality, and just really special 💍✨ Use my code ✨✨puja25✨✨ and get 25% off https://bit.ly/47rIxch https://bit.ly/4lmlkhB http://bit.ly/4uspg4A @gelovely_moissanite #GelovelyMoissanite #MoissaniteRings #moissanite #ring #giftidea
    828
Engagement rate benchmark
  • Median
Audience location by country
United States
43.49%
United Kingdom
24.25%
Germany
7.82%
France
6.61%
Canada
4.41%
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8. Mathilda - Fragrance enthusiast

United Kingdom

fragrance obsessor|collector|expert ✨everything you need to know about perfumes & scents Find your signature scent Featured in @the.independent

Followers
21.5k
Fake followers
10.13%
Engagement rate
2.79%
Average Reel plays
6.7k
Audience gender
Top performing Reels
  1. 2.2k
  2. Fragrances I wore this week ✨ Coming off the back of Paris Perfume Week straight into Niche Show, I’ve been surrounded by more fragrance than I can realistically process - constant testing, new launches, and a lot of surprises (some literally blew me away) This week wasn’t entirely about what was new or impressive, it came down to instinct. Mood, setting, weather, and what I genuinely wanted to sit with on my skin throughout the day (especially with travel and knowing I would be trying a lot of scents) These are the scents that ended up shaping my fragrance wardrobe this week: ✨ Metal Lavender by Matière Première - have a said enough about it yet…? A more structured, elevated a modern take on lavender. Otherworldly, Superlunary and exquisitely Matiere Premiere. ✨ Layering: Diptyque Orphéon EDT  + Gucci A Floral Verse - citrusy yet powdery, musky depth lifted by the greener, more luminous floral tones. It is softenened, with a fresher, slightly more diffusive feel. (Perfect for travelling) ✨ Yuzu Sake by Idman - undeniable elegant, uplifting and inspiring. One of the fragrances that has memorably captivated me significantly recently. ✨ Wave of Freedom by Jusbox - fresh but textured. There’s a clean, almost tropical luminous brightness, but it’s grounded with enough depth to stop it feeling overly sheer or generic. ✨ Portomarina by Agatha’s - coastal nuances with breezy fruity flourish. Fresh, slightly saline quality with a soft warmth underneath, making it feel more refined than your typical seaside scent. ✨ Layering: Crème de Cuir by BDK Parfums + Dawn Earth by Ode Ona - soft suede wrapped in a grounded, slightly earthy warmth with added depth and a natural smoothness that makes the leather feel more blended and skin-like. ✨ Nymphessence by Roos & Roos - fluid and softly floral with a slightly musky undertone. Enchanting, seamless, beautifully unique. ✨ Under Moonlight by Secret’s Door - smooth, slightly warm and mysteriously atmospheric. A softness but with enough depth to give it presence without becoming dense. Which of these would you be most curious to try? And what did your week smell like? ✨
    2.1k
  3. Fragrances I wore this week ✨ I had a lot of fragrance testing over the last few weeks off the back of Paris Perfume Week and also coming home to a lot of new launches to try and, don’t get me wrong, there were some huge successes and perfumes that really caught me off guard from what I was expecting of them. But choosing the fragrances I actually wanted to wear for what I was doing this week came down to connecting to my mood, the weather, the situation and what was calling me… These are the scents that built this weeks fragrance wardrobe ✨ Vouloir être Ailleurs G.C by D’Orsay - airy and transportive. It feels like early summer in Paris - light, slightly abstract. One of the most beautiful Linden scents I’ve come across ✨ Layering: Cuir Saddle (Dior) with Crystal Saffron (Matiere Premiere) - A mesmerising and textured blend of leathery, floral spice, so undeniably unique and potentially an acquired taste but so accomplished ✨ Miami Split by Abel - an unexpected delight, blending green banana with mysterious edge of oud, scent profiles that should not work but really do in the most unique way - a new launch I highly recommend sampling if you can ✨ Philosykos by Diptyque - an all time soul scent for me. Fig in all its glory but with that Diptyque sophistication and excellence that is so identifiable and irreplaceable ✨ 195 a.C. by Agatho Parfum - fig again but in a completely different world, first fresh then green and then mesmerisingly grounded and deep. A really significantly special house I will be talking about in depth very soon ✨ Layering: Wild Vetiver by Creed with Carte Blanche by Ode Ona - vibrant dewy florals meet sophisticated, cleansing depth in a very unique and captivating way. Infinitely wearable but far from generic. ✨ Ego Stratis by Juliette Has a Gun - immensely underrated and blissfuly fresh. Citrus meets blueberry meets marine summer skin, the first scent of the year to have me yearning for summer. Which of these would you be most curious to try? And what did your week smell like? ✨
    2k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
21.88%
Italy
17.19%
United States
6.25%
Portugal
4.69%
Canada
4.69%
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9. Eudora Nwasike

United Kingdom

Certified Fragrance Specialist | Magazine contributor Fragrance | Fashion | Beauty 📍UK Featured in @voguebeauty @forbes @elleuk @bazaaruk + more

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10. Ayesha Mumu| London Family & Lifestyle Blog

United Kingdom

Sharing the working mum life, my chaotic home, london day outs, our travel stories and all the bits in-between 📩 ayesha.sugandhi@gmail.com UGC creator

Followers
20.7k
Fake followers
15.67%
Engagement rate
1.64%
Average Reel plays
3.6k
Audience gender
female
89.44%
male
10.56%
Top performing Reels
  1. 2.1k
  2. 535
  3. 504
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
57.36%
United States
15.44%
India
5.57%
Australia
2.72%
Canada
2.61%

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11. Lore Lorena

United Kingdom

FRAGRANCE ✨Skincare ✨BEAUTY UK🇬🇧 LONDON Collab & PR : 📧Lorecraciun@gmail.com

Followers
19.6k
Fake followers
9.61%
Engagement rate
1.14%
Average Reel plays
1.4k
Audience gender
female
91.34%
male
8.66%
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
49.9%
United States
23.41%
Canada
3.08%
Germany
2.05%
Australia
2.05%
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12. Mathilda Holker

United Kingdom

Petite fashion | fragrances | doses of Pinterest aesthetic ✨find my fragrance page: @thfragrancevault 💌 mathildaholker@hotmail.com Scotland

Followers
19.6k
Fake followers
27.69%
Engagement rate
1.97%
Average Reel plays
4.1k
Audience gender
female
70.29%
male
29.71%
Top performing Reels
  1. 5.8k
  2. 2.8k
  3. 1.5k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
58.95%
United States
12.96%
India
2.13%
France
1.94%
Canada
1.52%
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14. 𝐌𝐚𝐫𝐲𝐚𝐦 🇨🇾🌺 | 𝖿𝗋𝖺𝗀𝗋𝖺𝗇𝖼𝖾 𝗋𝖾𝗏𝗂𝖾𝗐𝗌

United Kingdom

If it smells good, i’m talking about it! 🤳 🎥| 36K TikTok 🇬🇧| London 📧| Cypriotsister@outlook.com

Followers
18.6k
Fake followers
26.24%
Engagement rate
1.14%
Average Reel plays
5.4k
Audience gender
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
27.72%
United States
24.75%
Canada
3.47%
United Arab Emirates
3.22%
Italy
2.48%
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15. Kate

United Kingdom

❤️‍🔥Fragrance & Beauty 📍Newcastle, UK 💌 katesbeautystation@gmail.com 👇🏼 New YouTube video

Followers
17.7k
Fake followers
25.95%
Engagement rate
8.44%
Average Reel plays
1.4k
Audience gender
female
92.92%
male
7.08%
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
43.24%
United States
17.62%
Italy
3.56%
France
2.82%
Spain
2.5%
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16. Mavey

United Kingdom

Makeup | Skincare | Fragrance 🫧 📍London, UK ✉️Get in touch: mawyish@gmail.com

Followers
17.5k
Fake followers
32.85%
Engagement rate
3.19%
Average Reel plays
2k
Audience gender
female
91.63%
male
8.37%
Engagement rate benchmark
  • Median
Audience location by country
United States
35.59%
United Kingdom
12.11%
Australia
6.1%
Canada
4.24%
France
2.81%
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17. kaynat

United Kingdom

marketing girlie who loves beauty, fashion and fragrance 👩🏽‍💻📍MCR, UK 🎞️TikTok: kaynatt.m 💌mgmt: kaynattm@komi.group

Followers
17k
Fake followers
32.56%
Engagement rate
14.34%
Average Reel plays
37.1k
Audience gender
female
68.88%
male
31.12%
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
53.61%
United States
11.79%
India
3.61%
Pakistan
3.23%
United Arab Emirates
1.9%
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18. Becky

United Kingdom

💌@scentz_by_bec - FM Fragrance business page 🌿@be.beautiful.by.Becky - Nuskin business page 🛏 @arista.living 50% ‘DOVEWAY50’ https://bit.ly/3nefwZ4

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19. Beauty By Jibs London | Kent |

United Kingdom

Lover of Shoes & Fragrance 🤎 I help people find what they love🤎

Followers
11.8k
Fake followers
19.14%
Engagement rate
2.06%
Average Reel plays
517
Audience gender
female
58.12%
male
41.88%
Top performing Reels
  1. 1.6k
  2. 843
  3. 783
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
35.95%
Nigeria
27.35%
South Africa
9.46%
Ghana
7.21%
United States
6.86%
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20. Caleb DeSouza | Fragrance Creator

United Kingdom

Fragrance Is The Lifestyle @fragrancefoundationuk creator London | scentswithcaleb@gmail.com

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