Top 20 Male Fragrance Influencers on Instagram (Feb 2026)

We found 52 fragrance Influencers
These influencers mention 'fragrance' in their Instagram bio. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
02/14/2026
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1. Ayodeji Morafa

United States

Men’s Lifestyle | Fragrance | Skincare | Grooming Big Pharma, RPh, MSHI 📍🇺🇸 DTX Contact Mail: Dejimorafamgt@gmail.com

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4. Izzy | Fragrance, Perfume and Scent

🌟 Build Your Perfect Fragrance Collection  🌟 Recommendations, Reviews and Memes 🌟 Designers | Niche | Unisex ⬇️ Discounts & Links

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5. Steven Salaycik

United States

Trader, Crypto Degen, MMA Junkie, Fragrance aficionado, Sneaker Head, Fashionova, Yankee’s 4eva.Bayonne raised.4x Super Bowl attendee 1 Stanley Cup.

Followers
37.2k
Fake followers
17.12%
Engagement rate
3.52%
Average Reel plays
2.3k
Audience gender
male
58.1%
female
41.9%
Engagement rate benchmark
  • Median
Audience location by country
United States
90.14%
United Kingdom
2.01%
Canada
0.8%
Italy
0.8%
Indonesia
0.6%
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6. Tyroneq12

South Africa

Charisma Is The Fragrance Of Your Soul🍃

Followers
37k
Fake followers
16.32%
Engagement rate
5.17%
Average Reel plays
274.7k
Audience gender
female
69.57%
male
30.43%
Engagement rate benchmark
  • Median
Audience location by country
South Africa
90.15%
Namibia
1.6%
Zimbabwe
1.09%
eSwatini
0.98%
United States
0.87%
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7. Marcel Andrade

Spain

Marcel, C♡ Fragrance Enthusiast @marcel.perfumes

Followers
30.8k
Fake followers
18.87%
Engagement rate
3.84%
Average Reel plays
9.9k
Audience gender
male
52.82%
female
47.18%
Engagement rate benchmark
  • Median
Audience location by country
India
53.88%
Mexico
6.86%
Spain
4.76%
Italy
3.49%
United States
3.44%
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8. Siphamandla Mbatha

United Arab Emirates

"Your favourite househusband "🥂 FASHION | FRAGRANCE | LIFESTYLE | SELF-CARE 📧 : aubrey@houseofaubrey.com 📍: JHB 🇿🇦 DUBAI 🇦🇪

Followers
25.8k
Fake followers
15.31%
Engagement rate
2.92%
Average Reel plays
8.9k
Audience gender
male
64.1%
female
35.9%
Engagement rate benchmark
  • Median
Audience location by country
South Africa
91.56%
United States
1.52%
Democratic Republic of the Congo
0.7%
Tanzania
0.59%
Botswana
0.59%
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9. Alex | selfcare & aesthetics

your fav clean boy ☁️ fragrance | selfcare | lifestyle 📨 : alexandre.assouli@gmail.com Paris | FR

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11. Omar.fragrances

🌹 Honest fragrance reviews & scent stories 📩 Collabs •E-mail or DM ✨ 📍Zürich 🇨🇭 🇮🇹 From Italy

Followers
15.5k
Fake followers
15.96%
Engagement rate
2.18%
Average Reel plays
2.8k
Audience gender
male
51.87%
female
48.13%
Engagement rate benchmark
  • Median
Audience location by country
United States
22.53%
United Kingdom
9.89%
Italy
7.29%
France
5.35%
Germany
4.38%
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12. ZAKIR MAQSOOD

Followers
13.4k
Fake followers
18.33%
Engagement rate
3.83%
Average Reel plays
5.4k
Audience gender
male
57.91%
female
42.09%
Engagement rate benchmark
  • Median
Audience location by country
United States
33.85%
Spain
16.63%
United Kingdom
8.59%
Canada
3.52%
Pakistan
3.48%
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13. Fraged By Aayush

India

Your Fragrance Guide 🧠💨 Helping you find your perfect scent . 🎥 Reels| 🔍 Hidden Gems | 🎯Honest reviews 🎬Powered By @indoriexplorerproduction

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14. James Koroma ♛

United States

Liberian 🇱🇷 # 1 Harlem Native Perfumer Fragrance House @koromasaromas Click the link & shop the Discovery Set 🥇

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15. Dave

▫️Fragrance Enthusiast/Expert/Consultant from 🇨🇦 ▫️All photo’s/meme’s are my own ▫️Sharing the 🌎’s best perfumes

Followers
11.2k
Fake followers
15.48%
Engagement rate
2.96%
Average Reel plays
2.5k
Audience gender
male
52.56%
female
47.44%
Top performing Reels
  1. 2.9k
  2. ▪️Masque Milano - Tango▪️ My initial reaction when I smelled Tango a few months ago was “wow”. I had similar initial thoughts with Masque Milano’s Mandala (a unique take on incense) and Lost Alice (carrot cakey gourmand), but lets focus on Tango for this post. Tango is warm. Its sweet. Its spicy. Its alluring. Its one of those perfumes that make a statement, and is as perfect for a night out as it is for everyday. The spices in this are black pepper, cardamom and cumin (not a lot of cumin thankfully, blended in well). Along with amber, they are softened and contrasted by rose, vanilla bean, tonka and bergamot. It lasts all day on my skin, and no issues with sillage. I love Masque Milano’s attention to detail with their presentation - the sprayer on Tango is in the top 3 ive sprayed along with Nasomatto’s and Roja’s. Tango is probably the best amber fragrance ive ever come across. Im not usually a big amber lover, but this is a more wearable mass appealing amber, and yet has enough complexity and nuance to satisfy niche fragrance lovers. To me its Cecile Zarokians best fragrance for my taste. A big thanks to @beautinownl for sending me this for review. You can get 10% off of Tango or almost any other fragrance on their site with my code WHATASCENT Have you tried Tango? What’s your favourite Masque Milano or Cecile Zarokian fragrance? #perfume #sotd #scentoftheday #masquemilano #masquemilanotango #perfumes #fragrance #fragranceoftheday #perfumelovers #perfumelover #parfüm #duft #profumo #nichefragrance #nicheperfume #fragrancias #cecilezarokian #parfum #parfums #fuji #fujifilm #xt20 #perfumecollection #perfumephotography
    1k
  3. 766
Engagement rate benchmark
  • Median
Audience location by country
United States
20.67%
United Kingdom
9.39%
France
4.75%
Canada
4.08%
India
3.93%
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16. Andy Claudiu Zvinca

Romania

Owner: @white.department 📍Rm.Vâlcea- Ro🇷🇴 ⚡️Fragrance Lover⚡️ ⚜️Collector⚜️ 💫Passionate💫

Followers
10.8k
Fake followers
12.62%
Engagement rate
2.27%
Average Reel plays
4.6k
Audience gender
female
45.56%
male
54.44%
Engagement rate benchmark
  • Median
Audience location by country
Romania
68.19%
United Kingdom
6.03%
Italy
5.61%
United States
3.74%
Spain
3.12%
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17. Juan Carlos V

United States

✈️ From ORL → Naperville 💰 Finance | Fragrance🧴| Food🍤| Poker♣️ | Riding🏍️ ➡️Join the journey & live life with allure

Followers
9.9k
Fake followers
16.18%
Engagement rate
4.42%
Average Reel plays
4.4k
Audience gender
male
53.29%
female
46.71%
Top performing Reels
  1. 980
  2. 899
  3. 650
Engagement rate benchmark
  • Median
Audience location by country
United States
32.4%
Brazil
7.17%
United Kingdom
6.62%
Nigeria
3.74%
Italy
3.43%
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18. FRAGRANCE REVIEWER | THOMAS V.

Austria
Followers
9.3k
Fake followers
14.69%
Engagement rate
3.43%
Average Reel plays
2.8k
Audience gender
male
52.5%
female
47.5%
Top performing Reels
  1. 13.6k
  2. 2.4k
  3. 1.8k
Engagement rate benchmark
  • Median
Audience location by country
United States
18.35%
United Kingdom
8.18%
Brazil
4.59%
Germany
4.39%
India
4.29%
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19. CHIPPAYI ®️

India

CREATE YOUR OWN FRAGRANCE CONTACT : 7560930951 FOLLOW THE PAGE @barkhaperfumes

Followers
8.9k
Fake followers
12.8%
Engagement rate
2.95%
Average Reel plays
-
Audience gender
male
76.48%
female
23.52%
Top performing Reels
  1. 422
  2. 407
Engagement rate benchmark
  • Median
Audience location by country
India
92.26%
United Arab Emirates
2.58%
Qatar
0.76%
United States
0.61%
Saudi Arabia
0.46%
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20. Kwanele Nomoyi

Ireland

👔 Retail Business Strategist @google 🤎 Fashion + Fragrance + Culture + Well Being 🪩 @cnwevents @afrophoria_dublin 📧 Kwanele@Italanda.com

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