Top 20 Male Fragrance Influencers on Instagram (Jun 2026)

We found 70 fragrance Influencers
These influencers mention 'fragrance' in their Instagram bio. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
06/24/2026
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1. Omer elsarrag

United Kingdom

~fashion / fragrance / lifestyle 📍🇬🇧 Guided by purpose 🇸🇩 ~ 𝙀𝙢𝙖𝙞𝙡: omer@dreambaygroup.com ~ outfit 𝙡𝙞𝙣𝙠𝙨 ⬇️

@omer.elsarrag
@omerelsarrag
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Get audience breakdown
Followers
337.6k
Fake followers
16.62%
Engagement rate
2.45%
Average Reel plays
245.4k
Audience gender
female
8.46%
male
91.54%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
21.21%
United States
16.55%
France
14.69%
India
3.5%
Egypt
2.56%
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2. Sergio Talks

Host | @sergiotalks.podcast Founder | @maison.esprit Collaborations | sergio@dulcedo.com Maison Esprit is LIVE 👇🏼

@sergio.talks
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Get audience breakdown
Followers
305.5k
Fake followers
16.57%
Engagement rate
10.61%
Average Reel plays
216.8k
Audience gender
female
70.35%
male
29.65%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
43%
Canada
11.9%
Philippines
6.5%
United Kingdom
3.71%
Malaysia
2.28%
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3. EnterTheFragrance

Fragrance & Perfume 👃 Designer • Niche • Middle Eastern 200k across TikTok Instagram & YouTube 📺

@enterthefragrance
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Get audience breakdown
Followers
93.1k
Fake followers
13.74%
Engagement rate
2.59%
Average Reel plays
5.2k
Audience gender
female
43.11%
male
56.89%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
63.37%
United Kingdom
6.4%
Canada
3.2%
India
2.91%
Australia
2.62%
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4. brayden stiles

Australia

australian in sydney • outfits, fragrance & men’s essentials • enquiries: jaz@mgmt.com.au

@braydenstiles
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Get audience breakdown
Followers
85.6k
Fake followers
15.31%
Engagement rate
2.73%
Average Reel plays
15.7k
Audience gender
female
76.99%
male
23.01%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Australia
72.43%
United States
5.43%
New Zealand
4.18%
United Kingdom
2.98%
Japan
2.06%
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5. Steven Salaycik

United States

Trader, Crypto Degen, MMA Junkie, Fragrance aficionado, Sneaker Head, Fashionova, Yankee’s 4eva.Bayonne raised.4x Super Bowl attendee 1 Stanley Cup.

@nyyankeesteve
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Get audience breakdown
Followers
52.1k
Fake followers
17.12%
Engagement rate
2.42%
Average Reel plays
2.3k
Audience gender
female
41.9%
male
58.1%
Top performing Reels
  1. My why. #daddydaughter #daddysgirl #dadlife #daddy #love #dad #family #daddyslittlegirl #fatherdaughter #daddydaughtertime #daughter #babygirl #fatherhood #father #parenting #familytime #dadsofinstagram #fathersday #girldad #fatheranddaughter #fatherdaughtertime #parenthood #kids #momlife #instagood #baby #dadanddaughter #fathers #fatherdaughterlove #fatherslove
    5.2k
  2. This stuff is crazy! @magicmind has changed my mornings. Sharper mind, steady energy and less stress! https://magicmind.com #nootropic #nootropics #focus #brainhealth #preworkout #memory #biohacking #supplements #concentration #energy #brainfood #health #wellness #biohacker #fitness #motivation #bodybuilding #supplement #supplementsthatwork #nootropicstack #fitnessmotivation #fatburner #poweredbythewild #athlete #powerlifting #brainfog #bjj #jiujitsu #mma #magicmind
    4k
  3. Mini me caught the golden ticket for that Jackpot. What a moment we had! #arcade #arcadegames #videogames #retrogaming #retro #gaming #retrogames #nintendo #gamer #games #s #sega #ps #streetfighter #pinball #playstation #game #retrogamer #arcademachine #neogeo #capcom #arcadecabinet #videogame #metalslug #retroarcade #xbox #fun #mame #daddydaughtertime #daddydaughter
    3.5k
Engagement rate benchmark
  • Median
Audience location by country
United States
90.14%
United Kingdom
2.01%
Canada
0.8%
Italy
0.8%
Indonesia
0.6%
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6. Z” 🐺

India

Fashion • Fitness • Fragrance 🐺 Guy with great taste & a camera 📩 70+ brands · Let’s work

@zabbarsarai
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Get audience breakdown
Followers
41.1k
Fake followers
21.57%
Engagement rate
4.09%
Average Reel plays
35.6k
Audience gender
female
14.35%
male
85.65%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
80.45%
Pakistan
7.53%
Bangladesh
1.39%
United Kingdom
1.39%
United Arab Emirates
1.21%
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7. Silindelo Ndlovu | Men’s Style

South Africa

Minimal Luxe Lifestyle • Fashion • Skincare • Culinary Moments 👨🏾‍🍳 📍: Johannesburg & Durban 📩: PR & Collabs | silindelondlovu@yahoo.com

@leethar
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Get audience breakdown
Followers
40.6k
Fake followers
19.61%
Engagement rate
2.02%
Average Reel plays
17.4k
Audience gender
female
56.4%
male
43.6%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
85.85%
United States
1.94%
Nigeria
1.48%
Namibia
1.34%
Lesotho
1.26%
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8. Izzy | Fragrance, Perfume and Scent

🌟 Build Your Perfect Fragrance Collection  🌟 Recommendations, Reviews and Memes 🌟 Designers | Niche | Unisex ⬇️ Discounts & Links

@izzyfragrance
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Get audience breakdown
Followers
40.3k
Fake followers
22%
Engagement rate
2.96%
Average Reel plays
12.3k
Audience gender
female
7.8%
male
92.2%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
11.28%
India
8.73%
South Africa
3.97%
Nigeria
3.17%
Indonesia
3.01%
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9. Aadil Mohammad

India

🎓 MBBS @ GMCA 💡 Health • Laughter • Lifestyle •poetry 📬Collabs&contact:bhayaaadil@gmail.com ✨fragrance @al_hasnain_fragrances

@yani_________k
@YANIKAY
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Get audience breakdown
Followers
38.9k
Fake followers
9.04%
Engagement rate
10.84%
Average Reel plays
70.2k
Audience gender
female
19.61%
male
80.39%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
95.48%
Pakistan
0.95%
Saudi Arabia
0.86%
United Arab Emirates
0.48%
Bangladesh
0.43%
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10. Tyroneq12

South Africa

Charisma Is The Fragrance Of Your Soul🍃

@ty.rone6029
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Get audience breakdown
Followers
38.6k
Fake followers
16.32%
Engagement rate
4.27%
Average Reel plays
274.7k
Audience gender
female
69.57%
male
30.43%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
90.15%
Namibia
1.6%
Zimbabwe
1.09%
eSwatini
0.98%
United States
0.87%

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11. Amirul Izram

Degree in Business Businessman 👨🏻‍💻 Dm for Campaign / Job Enquiries

@izr4m
@izr4m
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Get audience breakdown
Followers
38.3k
Fake followers
16.85%
Engagement rate
2.21%
Average Reel plays
8.1k
Audience gender
female
62.74%
male
37.26%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Malaysia
93.23%
Indonesia
3.99%
Thailand
0.44%
Singapore
0.41%
Brunei
0.3%
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12. Marcel Andrade

Spain

Marcel, C♡ Fragrance Enthusiast @marcel.perfumes

@marcel.wydaxx
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Get audience breakdown
Followers
30k
Fake followers
19.21%
Engagement rate
3.94%
Average Reel plays
11.1k
Audience gender
female
46.84%
male
53.16%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
53.01%
Mexico
7.44%
Spain
4.65%
Italy
3.61%
United States
2.82%
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13. Alex | selfcare & aesthetics

France

your fav french clean boy ☁️ fragrance | lifestyle | fashion 📨 collab / ugc : alexandre.assouli@gmail.com paris 📍

@axvanillax
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Get audience breakdown
Followers
23k
Fake followers
9.27%
Engagement rate
6.11%
Average Reel plays
5.9k
Audience gender
female
75.69%
male
24.31%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
35.26%
United Kingdom
13.87%
France
10.4%
Italy
4.62%
Germany
3.47%
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14. PL Smells

United States

fragrance menace ⋆｡° ☆ ° ｡⋆ 😎 💌 pl@plsmells.com📍LA

@plsmells
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Get audience breakdown
Followers
18.7k
Fake followers
16.61%
Engagement rate
2.63%
Average Reel plays
9.7k
Audience gender
female
90.26%
male
9.74%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
67.22%
Canada
4.65%
United Kingdom
4.32%
Australia
1.99%
Italy
1.66%
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15. Fritz Cima

United States

Fragrance for men who move in silence 🌬️ Mood • Presence • Intention PR • Promotions • Collaborations Discover the state of mind snelofritz@gmail.com

@aromatic_state
@aromatic_state
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Get audience breakdown
Followers
18.6k
Fake followers
15.38%
Engagement rate
3.2%
Average Reel plays
5.9k
Audience gender
female
66.67%
male
33.33%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
75.32%
Haiti
5.19%
Canada
5.19%
Dominican Republic
3.9%
Brazil
1.3%
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16. The Niche Fragrance Collector

Australia

Perfume Lover guiding you into the exciting and artistic world of Niche Fragrance's Reach out marcelo@nfcperfumes.com 🔴LATEST YOUTUBE EPISODE👇🏽

@nfc.perfumes
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Get audience breakdown
Followers
14.2k
Fake followers
24.41%
Engagement rate
2.2%
Average Reel plays
3.1k
Audience gender
female
28.49%
male
71.51%
Top performing Reels
  1. Amouage’s fragrance library is so vast that some beauties get overlooked… these are my six favorite that I would recommend❤️ @amouageofficial
    3k
  2. Summer Joy☀️MATE TALK #204 @sora___dora @maisonperris @pana.dora.sweden @parfumdempire @worldofzaharoff @astrophilstellaperfume @bdkparfumsparis @pernoire.official
    1.7k
  3. It’s Panettone Season 🌟 We’re hosting an event together at @pulcinellacafe to celebrate the start of Panettone season and the launch of @olfactivetraveller perfume Dolce Milano. Date: Saturday 29 November Time: 10AM For the first 50 Customers in line, you’ll get a FREE slice of Pulcinella’s iconic Italian Panettone ❤️ Come hang out with Marcelo @nfc.perfumes & Kevin @kev_truong who will be there with Dolce Milano available to smell! Thank You to Alessandro & the Pulcinella team ❤️
    1.6k
Engagement rate benchmark
  • Median
Audience location by country
United States
17.66%
Australia
15.59%
Italy
5.43%
United Kingdom
5.28%
France
3.57%
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17. IFBB Pro Mr.Unfazed🏆

United States

Model | Fragrance | Lifestyle Building Unfazed Mind + aesthetic 🧘🏾 Inspiring others to Live 📸 @key.moments__ @unfazed.shop__

@mr.unfazed__
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Get audience breakdown
Followers
13.1k
Fake followers
19.21%
Engagement rate
3.27%
Average Reel plays
4.4k
Audience gender
female
57.01%
male
42.99%
Top performing Reels
  1. Construction Worker Physique 🙇🏾‍♂️🦺 I take pride in my skillful hands #Unfazed #bodybuilding #bodybuilder #shape #journey #beyou #motivation #inspiration #youcandoit #explore #construction #body #selflove #viral #fyp
    5.9k
  2. That was the last time I get trippin I’ll never lose this….I Promise 😤 🎒⛓️ 📸: @kenrickooo #Unfazed #inspiration #explore #explorepage✨ #viral #fyp #photographer #photography #letsgo #motivation #bodybuilding #bodybuilder #youcandoit
    2.3k
  3. Last call I was on the phone with Seb said don’t be tripping for nobody Last call on the phone with Nigel said ball all about it Last call I was all on my own said go all about it😤😼🙇🏾‍♂️ #Unfazed #inspiration #explore #explorepage #motivation #gym #fitness #fitnessmodel #bodybuilder #bodybuilding #photooftheday#journey #selflove #handsome #goals #blackfitness
    2.2k
Engagement rate benchmark
  • Median
Audience location by country
United States
93.74%
Dominican Republic
1.47%
Jamaica
0.88%
Mexico
0.49%
Puerto Rico
0.39%
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18. ZAKIR MAQSOOD

Food + Fragrance

@zakirmaq
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Get audience breakdown
Followers
12.9k
Fake followers
18.33%
Engagement rate
3.96%
Average Reel plays
5.4k
Audience gender
female
42.09%
male
57.91%
Top performing Reels
  1. Tomatties Grilled tomatoes Whipped goats cheese Harissa sundried tomato piquillo pepper paste Panko pine nut crumb Watercress #eatyourveggies #playingwithfood #makeitlookgood #eatwithyoureyes #plating #makeitpop #homecooking #vegetarian #vegetariancooking #yummyaf #fuckingdelicious #zakirmaq #zakirmaqsood
    11.9k
  2. Italian blasphemy Pesto x carbonara hybrid Thank you @joel_lazarus for the real deal goodies from Italy 🤌🏽 Fresh tagliatelle Fresh artesanal pesto 24 month Parmigiano Reggiano Egg yolk Extra virgin olive oil Fresh basil #whatdiet #dontkillmeitalians #pastafresca #pastaartesanal #fullfatfullflavor #fuckingdelicious #pesto #carbonara #greenaf #blasphemy #sacreligious #stillgoodtho #gottatryit #thisshouldbeathing #ontosomething #italian #ish #vegetariancooking #homecooking #plating #zakirmaq #zakirmaqsood
    7.2k
  3. Didn’t need that knife Short rib Sweet potato beetroot purée Crispy mushrooms Crispy tarragon Ají panca red wine reduction #doitmindfully #keepitbalanced #eattherainbow #listentoyourbody #everythinginmoderation #mushroommagic #playwithfood #plating #eatwithyoureyes #makeitlookgood #foodplating #homecooking #shortribs #puree #zakirmaq #zakirmaqsood #letsgetit #fuckingdelicious
    7.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
33.85%
Spain
16.63%
United Kingdom
8.59%
Canada
3.52%
Pakistan
3.48%
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19. James Koroma ♛

United States

Liberian 🇱🇷 # 1 Harlem’s First Native Perfumer Fragrance House @koromasaromas History in the making @by.koroma

@omerciadieu
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Followers
12.6k
Fake followers
14.69%
Engagement rate
2.26%
Average Reel plays
2.2k
Audience gender
female
79.88%
male
20.12%
Top performing Reels
  1. We didn’t just create a fragrance — we preserved a feeling. Sugar Hill. 409 Edgecombe Avenue. Where Black brilliance gathered, lived, and changed the world. Introducing Sugar Hill, a new fragrance from our upcoming Harlem Capsule Collection. This is Harlem. This is history. This is us. #SugarHill #Harlem #Koromasaromas #History #scentstory
    3.3k
  2. The George Hotel in Harlem’s Grand Opening I remember walking past this space as a kid years later I get invited to the grand opening can’t mention Luxury in Harlem Without K Scents full circle moments & new memories in old places Thank you for having us @thegeorgehotelnyc 🤲🏾
    771
  3. Before it was bottled, it was lived. Sugar Hill. 555 Edgecombe Avenue. A landmark of brilliance. A place where culture, intellect, and legacy moved freely through Harlem. Introducing Sugar Hill, a new fragrance from our upcoming Harlem Capsule Collection. This is Harlem. This is history. This is us. #SugarHill #Harlem #Koromasaromas #History #scentstory
    728
Engagement rate benchmark
  • Median
Audience location by country
United States
92.24%
United Kingdom
0.94%
Puerto Rico
0.8%
Nigeria
0.71%
Canada
0.5%
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20. J O S E P H - W E S L E Y L E V I

United States

JESUS ✝️🇭🇹 📍ATL 🔺 30+♋️ 5'5 🧎🏾 Fragrance Freak Ari’s Dad 🐶 THE OSU 🤸🏾‍♂️ #FunSize 🤷🏾‍♂️ #FormerEliteGymnast 🤸🏾‍♂️ 👻 : italianloafers

@italianloafers
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Get audience breakdown
Followers
12.2k
Fake followers
16.98%
Engagement rate
5.27%
Average Reel plays
3.2k
Audience gender
female
18.54%
male
81.46%
Top performing Reels
  1. In honor of Black History Month, let me just post this beautiful All Black Crew (ABC). This is a part of history. For a many years, aviation did not allow blacks to be flight attendants. It wasn’t until 1966 and 1973 that Delta hired it’s first female and male flight attendants and even after, aviation had only sprinkles of blacks working their flights. Now, in 2022 Delta Air Lines and many other airlines have hired thousands of African Americans to work in all areas of aviation across the board, including many Pilots. It’s an honor and a joy to be a part of this history. Thank you Delta Air Lines. . . . @delta @lifeatdelta @deltacrews @deltaflightattendants @blackflightattendantsusa @melanin @blackhistory @blackhistorymonth @_justmemikeg @plant.mamei @georgiasunshine #blackhistorymonth #blackflightattendants #blackflightattendantsusa #blackflightcrew @theshaderoom @theellenshow @oprah @violadavis
    2.5k
  2. First week of December dump. 🥁🎄⏩️
    2.4k
  3. 🫸🏾 Him: “*long paragraph!*” Me: “ok” #explorepage #capetown #blacktravel #africa #tablemountain #tablemountainview #lionshead #blackandabroad #melanin #penthouse
    1.6k
Engagement rate benchmark
  • Median
Audience location by country
United States
94.76%
Nigeria
0.51%
Canada
0.35%
United Kingdom
0.33%
Mexico
0.31%
FAQ
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