Top 20 Male Fragrance Influencers on Instagram (Dec 2025)

We found 41 fragrance Influencers
These influencers mention 'fragrance' in their Instagram bio. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
12/30/2025
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1. Ayodeji Morafa

United States

Men’s Lifestyle | Fragrance | Skincare | Grooming Big Pharma, RPh, MSHI 📍🇺🇸 DTX Contact Mail: Dejimorafamgt@gmail.com

Followers
237k
Fake followers
15.08%
Engagement rate
28.03%
Average Reel plays
27k
Audience gender
female
65.27%
male
34.73%
Engagement rate benchmark
  • Median
Audience location by country
Nigeria
73.27%
United States
10.81%
United Kingdom
5.24%
Canada
1.73%
Ghana
1.47%
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4. Jesse | Fragrance, Skincare, Lifestyle

United States

Just a guy who wants to help you smell good, look good, and feel good! 📍 New York City Based 📧 jessescentials@gmail.com ⬇️ Discount Codes

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5. Izzy | Fragrance, Perfume and Scent

🌟 Build Your Perfect Fragrance Collection  🌟 Recommendations, Reviews and Memes 🌟 Designers | Niche | Unisex ⬇️ Discounts & Links

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6. Steven Salaycik

United States

Trader, Crypto Degen, MMA Junkie, Fragrance aficionado, Sneaker Head, Fashionova, Yankee’s 4eva.Bayonne raised.4x Super Bowl attendee 1 Stanley Cup.

Followers
37.7k
Fake followers
17.12%
Engagement rate
3.55%
Average Reel plays
2.3k
Audience gender
male
58.1%
female
41.9%
Engagement rate benchmark
  • Median
Audience location by country
United States
90.14%
United Kingdom
2.01%
Canada
0.8%
Italy
0.8%
Indonesia
0.6%
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7. Tyrone Gebashe

South Africa

Charisma Is The Fragrance Of Your Soul🍃

Followers
36.4k
Fake followers
16.32%
Engagement rate
9.15%
Average Reel plays
274.7k
Audience gender
female
69.57%
male
30.43%
Engagement rate benchmark
  • Median
Audience location by country
South Africa
90.15%
Namibia
1.6%
Zimbabwe
1.09%
eSwatini
0.98%
United States
0.87%
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8. Marcel Andrade

Spain

Marcel, C♡ Fragrance Enthusiast @marcel.perfumes

Followers
30.9k
Fake followers
18.87%
Engagement rate
3.4%
Average Reel plays
9.9k
Audience gender
male
52.82%
female
47.18%
Engagement rate benchmark
  • Median
Audience location by country
India
53.88%
Mexico
6.86%
Spain
4.76%
Italy
3.49%
United States
3.44%
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9. Siphamandla Mbatha

United Arab Emirates

"Your favourite househusband "🥂 FASHION | FRAGRANCE | LIFESTYLE | SELF-CARE 📧 : aubrey@houseofaubrey.com 📍: JHB 🇿🇦 DUBAI 🇦🇪

Followers
25.7k
Fake followers
15.31%
Engagement rate
3.33%
Average Reel plays
8.9k
Audience gender
male
64.1%
female
35.9%
Engagement rate benchmark
  • Median
Audience location by country
South Africa
91.56%
United States
1.52%
Democratic Republic of the Congo
0.7%
Tanzania
0.59%
Botswana
0.59%
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10. James Milien

United States

🇭🇹444 👨🏾‍💻We empower athletes/entrepreneurs 👨🏾‍💻Life coach 👨🏾‍💻Business funding 👨🏾‍💻Credit Repair 👨🏾‍💻Digital Marketing #INTHEBOOTH👨🏾‍💻 #DUHHHH

Followers
22.5k
Fake followers
17.94%
Engagement rate
5.67%
Average Reel plays
2.2k
Audience gender
female
67.89%
male
32.11%
Engagement rate benchmark
  • Median
Audience location by country
United States
93.16%
Canada
0.63%
Mexico
0.51%
United Kingdom
0.51%
Brazil
0.46%

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13. ZAKIR MAQSOOD

Followers
13.4k
Fake followers
18.33%
Engagement rate
3.8%
Average Reel plays
5.4k
Audience gender
male
57.91%
female
42.09%
Engagement rate benchmark
  • Median
Audience location by country
United States
33.85%
Spain
16.63%
United Kingdom
8.59%
Canada
3.52%
Pakistan
3.48%
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14. Dave

▫️Fragrance Enthusiast/Expert/Consultant from 🇨🇦 ▫️All photo’s/meme’s are my own ▫️Sharing the 🌎’s best perfumes

Followers
11.2k
Fake followers
15.48%
Engagement rate
2.69%
Average Reel plays
2.5k
Audience gender
male
52.56%
female
47.44%
Top performing Reels
  1. 2.9k
  2. ▪️Masque Milano - Tango▪️ My initial reaction when I smelled Tango a few months ago was “wow”. I had similar initial thoughts with Masque Milano’s Mandala (a unique take on incense) and Lost Alice (carrot cakey gourmand), but lets focus on Tango for this post. Tango is warm. Its sweet. Its spicy. Its alluring. Its one of those perfumes that make a statement, and is as perfect for a night out as it is for everyday. The spices in this are black pepper, cardamom and cumin (not a lot of cumin thankfully, blended in well). Along with amber, they are softened and contrasted by rose, vanilla bean, tonka and bergamot. It lasts all day on my skin, and no issues with sillage. I love Masque Milano’s attention to detail with their presentation - the sprayer on Tango is in the top 3 ive sprayed along with Nasomatto’s and Roja’s. Tango is probably the best amber fragrance ive ever come across. Im not usually a big amber lover, but this is a more wearable mass appealing amber, and yet has enough complexity and nuance to satisfy niche fragrance lovers. To me its Cecile Zarokians best fragrance for my taste. A big thanks to @beautinownl for sending me this for review. You can get 10% off of Tango or almost any other fragrance on their site with my code WHATASCENT Have you tried Tango? What’s your favourite Masque Milano or Cecile Zarokian fragrance? #perfume #sotd #scentoftheday #masquemilano #masquemilanotango #perfumes #fragrance #fragranceoftheday #perfumelovers #perfumelover #parfüm #duft #profumo #nichefragrance #nicheperfume #fragrancias #cecilezarokian #parfum #parfums #fuji #fujifilm #xt20 #perfumecollection #perfumephotography
    1k
  3. 766
Engagement rate benchmark
  • Median
Audience location by country
United States
20.67%
United Kingdom
9.39%
France
4.75%
Canada
4.08%
India
3.93%
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15. Andy Claudiu Zvinca

Romania

Owner: @white.department 📍Rm.Vâlcea- Ro🇷🇴 ⚡️Fragrance Lover⚡️ ⚜️Collector⚜️ 💫Passionate💫

Followers
10.9k
Fake followers
12.62%
Engagement rate
2.3%
Average Reel plays
4.6k
Audience gender
female
45.56%
male
54.44%
Engagement rate benchmark
  • Median
Audience location by country
Romania
68.19%
United Kingdom
6.03%
Italy
5.61%
United States
3.74%
Spain
3.12%
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16. FRAGRANCE REVIEWER | THOMAS V.

Austria
Followers
9.4k
Fake followers
14.69%
Engagement rate
3.41%
Average Reel plays
2.8k
Audience gender
male
52.5%
female
47.5%
Top performing Reels
  1. 13.6k
  2. 2.4k
  3. 1.8k
Engagement rate benchmark
  • Median
Audience location by country
United States
18.35%
United Kingdom
8.18%
Brazil
4.59%
Germany
4.39%
India
4.29%
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17. Kwanele Nomoyi

Ireland

👔 Retail Business Strategist @google 🤎 Fashion + Fragrance + Culture + Well Being 🪩 @cnwevents @afrophoria_dublin 📧 Kwanele@Italanda.com

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18. Aidan ✨

United States

Oh da gay! ♉️ Yankee🗽 in CHS📍 fragrance lover reviewing and sharing my collection flatlays fa’ days 📧 eaudegay@gmail.com 📸 and 🎥 are mine

Followers
6.9k
Fake followers
14.24%
Engagement rate
2.84%
Average Reel plays
3k
Audience gender
female
71.53%
male
28.47%
Top performing Reels
  1. Maui In A Bottle Sweet Banana I 37 by @kayali 🍌🥥🌴 I New Release Top: Banana, Coconut, Freesia, Gardenia Heart: Rum, Marshmallow, Jasmine Base: Sandalwood, Benzoin, Vanilla, Kayali signature accord Maui is my other favorite from the Vacay In A Bottle collection. It reminds me of a day by the pool and it's exactly what I'll be wearing and doing today! Banana notes can be tricky for me but they did such an amazing job with the balance of the banana here. Its sweet, fruity, and not overly ripe. Paired with the coconut, you do get a slight sunscreen like facet. That profile can be tricky for me, like banana notes, but it just works for me here. It's all balanced so well with the other notes. It's also a transformative scent. That sunscreen element subsides a bit when the rum, marshmallow, and jasmine in the heart emerges. It's such a fun and delicious combo. The base does an amazing job balancing the other notes as well. It’s warm and woody with notes of benzoin, vanilla, and a amazingly smooth sandalwood note. Such an amazing and fun scent! Which one are y'all picking up? [perfume is from personal collection. not for sale. not a seller] - #scentoftheday #sotd #fragrance #beauty #perfume #fraghead #fragcomm #fragrancecommunity #flatlay #flatlays #flatlaystyle #ugc #ugccreators #ugccommunity #new #newrelease #vegan #veganbeauty #crueltyfree #crueltyfreebeauty #banana #tropical #fruit #summer #summervibes #aesthetic #luxury #luxurylifestyle #perfumecollection #fragrancecollection
    2.4k
  2. 1.6k
  3. Maldives In A Bottle Ylang Coco I 20 by @kayali 🥥 I New Release I Top: Wild Lemon, Star Fruit, Banana Blossom, Custard Apple, Rosemary, Heart: Ylang Ylang, Mimosa, White Plumeria, Lantana Base: Coconut Milk, Sandalwood, Vanilla, Guaiac Wood, and Kayali signature accord @kayali @monakattan answered our prayers! I was so excited when it was announced that the Vacation In A Bottle collection was going to be debuting in a 50ml size. I had to get them all! I use my vacay travels so much and run through them like nobody's business. I love this line and they all are so perfect for spring and summer. My favorite from the line is Maldives In A Bottle. This one is able to be fresh but also creamy and smooth at the same time - I love the profile. Lemon and starfruit gives a bright and fresh introduction. There's a crisp element from rosemary. It adds some nice aromatics and adds to the fresh element as well. As I've had Maldives for a while I've grown to appreciate the apple custard note more. This note is delicious and gives it an extra fruity and tropical profile. Its also a creamy fruit. Paired with the coconut milk, it adds such a beautiful smooth and creaminess. Just like the Maldives, the florals used are exotic and tropical. The ylang is rich and sweet - its gorgeous. The base has some grounding woody notes and some warmth from vanilla. I love guaiac wood and love that it was used here. I find it to be such a smooth woody note and it plays so well with the creamy dry down. Which 50ml are y'all getting? [perfume is from personal collection. not for sale. not a seller] - #scentoftheday #sotd #fragrance #beauty #perfume #fraghead #fragcomm #fragrancecommunity #new #newrelease #vegan #veganbeauty #crueltyfree #crueltyfreebeauty #tropical #summer #summervibes #beachvibes #coconut #flatlay #flatlays #flatlaystyle #ugc #ugccreator #ugccommunity #aesthetic #perfumecollection #fragrancecollection #luxury #luxurylifestyle
    1.6k
Engagement rate benchmark
  • Median
Audience location by country
United States
45.53%
United Kingdom
7.3%
Italy
3.9%
Germany
3.52%
France
3.14%
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19. Álex | Fragrance content creator

•From Spain 📍 •Fragrance reviews & artistic photos •Contact: espaciolfativo@gmail.com

Followers
6.6k
Fake followers
13.62%
Engagement rate
5.14%
Average Reel plays
2.1k
Audience gender
male
47.15%
female
52.85%
Top performing Reels
  1. 1.9k
  2. “Ambrosia Imperiale” de Navitus Parfums. La ambrosía se considera un manjar exquisito, suave y delicado, en esta magnífica fragancia gourmand consigue ese efecto de delicia ideal, mediante su combinación de notas dulces podemos visualizar ese postre exótico e irresistible que casi podemos saborear. El plátano es el verdadero protagonista del conjunto; intenso, realista y cremoso, aunque suavizado y matizado por las notas de salida. Lo acompañan facetas jugosas de naranja, la frescura del ron bien balanceada y el tono verde de la davana. La canela nos conduce hasta el corazón de la composición donde, los dátiles junto al ámbar, crean una textura más untuosa y “amielada”, una melaza brillante que se desliza entre el plátano y se adereza con esta canela en abundancia, añadiendo una capa superior empolvada y sutilmente especiada. La opulencia floral, dulce y balsámica de la orquídea y el jazmín enriquecen esta fase y potencian el carácter poderoso y seductor de la fragancia. La verdadera magia de “Ambrosia Imperiale” llega con las notas de base, el plátano se fusiona y combina a la perfección con la crema batida, el caramelo y la vainilla, convirtiéndolo en un sabroso merengue liviano, esponjoso y aterciopelado. Las sensaciones frescas de las notas de apertura se mantienen, aunque se incorporan desde el fondo ráfagas picantes y cálidas del azafrán junto a la resina que aportan profundidad y consistencia equilibrando la carga dulce y agregando un efecto ligeramente más oscuro. @ai_thegreat ha creado junto Bertrand Duchaufour un perfume gourmand, único, enigmático, elegante y sofisticado, una autentica joya dentó de la impresionante colección de @navitusparfums 💚
    1.4k
  3. 1.3k
Engagement rate benchmark
  • Median
Audience location by country
United States
17.2%
Spain
12.75%
United Kingdom
7.15%
Italy
5.22%
France
4.93%
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