Top 20 Male Fragrance Influencers on Instagram (Nov 2026)

See fragrance creators with possible affiliate signals

We found 82 fragrance Influencers
These influencers mention 'fragrance' in their Instagram bio. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
11/02/2026
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1. EnterTheFragrance

United States

Fragrance & Perfume Talk 👃 Designer • Niche • Middle Eastern 500k On All Platforms 📺 THE WORLD IS YOURS 🌎

@enterthefragrance
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Get audience breakdown
Followers
153.5K
Fake followers
15.04%
Engagement rate
2.69%
Average Reel plays
51.9K
Audience gender
female
43.5%
male
56.5%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
61.19%
United Kingdom
6.8%
Canada
3.12%
India
2.83%
Australia
2.83%
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2. brayden stiles

Australia

australian in sydney • outfits, fragrance & men’s essentials • enquiries: jaz@mgmt.com.au

@braydenstiles
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Get audience breakdown
Followers
121.8K
Fake followers
15.01%
Engagement rate
3.41%
Average Reel plays
85.4K
Audience gender
female
77.59%
male
22.41%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Australia
72.01%
United States
5.03%
New Zealand
3.72%
United Kingdom
3.05%
Japan
2.2%
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3. KA Fragrances

Australia

Contact: kafragrances.store@gmail.com 📧 TikTok: 200K+ followers 🙌 Fragrance samples below ⬇️⬇️

@ka.fragrances1
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Get audience breakdown
Followers
65.3K
Fake followers
19.19%
Engagement rate
2.4%
Average Reel plays
38K
Audience gender
female
7.6%
male
92.4%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
18.09%
India
11.99%
Australia
10.2%
United Kingdom
5.57%
Brazil
2.73%
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4. Steven Salaycik

United States

Trader, Crypto Degen, MMA Junkie, Fragrance aficionado, Sneaker Head, Fashionova, Yankee’s 4eva.Bayonne raised.4x Super Bowl attendee 1 Stanley Cup.

@nyyankeesteve
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Get audience breakdown
Followers
51.4K
Fake followers
17.12%
Engagement rate
2.71%
Average Reel plays
2.3K
Audience gender
female
41.9%
male
58.1%
Top performing Reels
  1. My why. #daddydaughter #daddysgirl #dadlife #daddy #love #dad #family #daddyslittlegirl #fatherdaughter #daddydaughtertime #daughter #babygirl #fatherhood #father #parenting #familytime #dadsofinstagram #fathersday #girldad #fatheranddaughter #fatherdaughtertime #parenthood #kids #momlife #instagood #baby #dadanddaughter #fathers #fatherdaughterlove #fatherslove
    5.2K
  2. This stuff is crazy! @magicmind has changed my mornings. Sharper mind, steady energy and less stress! https://magicmind.com #nootropic #nootropics #focus #brainhealth #preworkout #memory #biohacking #supplements #concentration #energy #brainfood #health #wellness #biohacker #fitness #motivation #bodybuilding #supplement #supplementsthatwork #nootropicstack #fitnessmotivation #fatburner #poweredbythewild #athlete #powerlifting #brainfog #bjj #jiujitsu #mma #magicmind
    4K
  3. Mini me caught the golden ticket for that Jackpot. What a moment we had! #arcade #arcadegames #videogames #retrogaming #retro #gaming #retrogames #nintendo #gamer #games #s #sega #ps #streetfighter #pinball #playstation #game #retrogamer #arcademachine #neogeo #capcom #arcadecabinet #videogame #metalslug #retroarcade #xbox #fun #mame #daddydaughtertime #daddydaughter
    3.5K
Engagement rate benchmark
  • Median
Audience location by country
United States
90.14%
United Kingdom
2.01%
Canada
0.8%
Italy
0.8%
Indonesia
0.6%
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5. Silindelo Ndlovu | Men’s Style

South Africa

Men’s fashion & lifestyle ✨ - 𝗚𝗥𝗢𝗢𝗠𝗜𝗡𝗚 • 𝗙𝗥𝗔𝗚𝗥𝗔𝗡𝗖𝗘 • 𝗧𝗥𝗔𝗩𝗘𝗟 • 𝗔𝗨𝗧𝗢𝗠𝗢𝗧𝗜𝗩𝗘 📍 : Johannesburg & Durban | South Africa 🇿🇦 📧 : silindelondlovu@yahoo.com

@leethar
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Get audience breakdown
Followers
41.8K
Fake followers
20.72%
Engagement rate
2.05%
Average Reel plays
6.3K
Audience gender
female
55.51%
male
44.49%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
86.77%
United States
1.93%
Nigeria
1.5%
Lesotho
1.35%
Namibia
1.06%
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6. Aadil Mohammad

India

🎓 MBBS @ GMCA 💡 Health • Laughter • Lifestyle •poetry 📬Collabs&contact:bhayaaadil@gmail.com ✨fragrance @al_hasnain_fragrances

@yani_________k
@YANIKAY
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Get audience breakdown
Followers
38.9K
Fake followers
9.89%
Engagement rate
7.59%
Average Reel plays
82.4K
Audience gender
female
19.21%
male
80.79%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
96.42%
Pakistan
0.69%
Saudi Arabia
0.69%
Bangladesh
0.6%
United Arab Emirates
0.18%
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7. Amirul Izram

Degree in Business Businessman 👨🏻‍💻 Dm for Campaign / Job Enquiries

@izr4m
@izr4m
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Get audience breakdown
Followers
38.9K
Fake followers
16.85%
Engagement rate
2.23%
Average Reel plays
8.1K
Audience gender
female
62.74%
male
37.26%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Malaysia
93.23%
Indonesia
3.99%
Thailand
0.44%
Singapore
0.41%
Brunei
0.3%
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8. Izzy | Fragrance, Perfume and Scent

🌟 Build Your Perfect Fragrance Collection  🌟 Recommendations, Reviews and Memes 🌟 Designers | Niche | Unisex ⬇️ Discounts & Links

@izzyfragrance
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Followers
38.8K
Fake followers
22%
Engagement rate
3.09%
Average Reel plays
12.3K
Audience gender
female
7.8%
male
92.2%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
11.28%
India
8.73%
South Africa
3.97%
Nigeria
3.17%
Indonesia
3.01%
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9. Vinz Donovan

United States

Just positivity and good vibes ❤️‍🔥 los angeles🌴 dfw📍 USN | submarine veteran ⚓️ nuclear chemistry ☢️

@vinzdonovan
@vinzdonovan
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Get audience breakdown
Followers
29.9K
Fake followers
22%
Engagement rate
6.98%
Average Reel plays
32.6K
Audience gender
female
28.35%
male
71.65%
Top performing Reels
No info available
Engagement rate benchmark
  • Median
Audience location by country
Philippines
61.99%
United States
23.61%
Indonesia
1.63%
United Arab Emirates
1.59%
Canada
1.29%
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10. Marcel Andrade

Spain

Marcel, C♡ Fragrance Enthusiast @marcel.perfumes

@marcel.wydaxx
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Get audience breakdown
Followers
29.5K
Fake followers
19.71%
Engagement rate
3.99%
Average Reel plays
11.6K
Audience gender
female
48.51%
male
51.49%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
52.82%
Mexico
7.78%
Spain
4.55%
Italy
3.32%
United States
2.66%

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11. Alex | selfcare & aesthetics

France

your fav french clean boy ☁️ fragrance | lifestyle | fashion 📨 collab / ugc : alexandre.assouli@gmail.com paris 📍

@axvanillax
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Get audience breakdown
Followers
28.2K
Fake followers
9.73%
Engagement rate
4.84%
Average Reel plays
5.7K
Audience gender
female
75.81%
male
24.19%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
35.59%
United Kingdom
13.56%
France
10.73%
Italy
5.08%
Germany
3.39%
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12. Oscar Fragrances

South Africa

📸 - Fragrance Content creator 📧 - luthuliowami90@gmail.com 200k followers on TikTok The Master 🐐

@oscar_fragrances__
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Get audience breakdown
Followers
25.6K
Fake followers
16.2%
Engagement rate
7.07%
Average Reel plays
22.8K
Audience gender
female
14.36%
male
85.64%
Top performing Reels
  1. Part 2 of @djmaphorisa interview (The full interview) #fypシ #oscarfragrances #fypppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppppp #djmaphorisa #trendingpost❤️
    21.6K
  2. @bradly_mametse @6inchworks came in to fit brand new tyres ( aptany 165/40R18 all round) new tyres supplied and fitment done @tpstyres_boksburg ✅. There is one modification that we never speak about and that’s lights.….so @bradly_mametse came in to show us exactly what @6inchworks can do when it comes to your lights. Head lights, fog lights, tail lights and mirrors @6inchworks has u covered 💯💯💯🧏🏽‍♂️ #stance #wheels #oem #vw #polo
    19.5K
  3. Today, I just want to say thank you. 🙏🏽❤️ A special thank you to @kelvinmomo_ for accepting my perfumes—it truly means a lot to me. I also want to thank every artist, celebrity, DJ, influencer, and public figure who has taken the time to do interviews with me, support my content, or simply believe in what I’m building. Your support has opened doors and inspired me to keep pushing forward. To all my loyal customers, thank you for choosing Oscar Fragrances. Every order, every review, every repost, and every recommendation helps my dream grow. Without you, none of this would be possible. To everyone who has supported Oscar Fragrances in any way—whether you’ve bought a perfume, shared my work, collaborated with me, or encouraged me behind the scenes—please know that I appreciate you more than words can express. This journey is only getting started, and I’m excited for everything that’s still to come. Thank you for believing in me and in Oscar Fragrances. Here’s to growing together. 🤍✨ With love and gratitude.
    19.2K
Engagement rate benchmark
  • Median
Audience location by country
South Africa
93.41%
United States
1.08%
Namibia
1.05%
Botswana
0.76%
Zimbabwe
0.6%
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13. Lakshay thakur

India

Fragrance is an addiction 🧬 Spreading that addiction 📧 thakurrr.sniffstories@gmail.com

@thakurrr.sniffstories
@thakurrr.sniffstories
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Followers
22.3K
Fake followers
16.85%
Engagement rate
2.14%
Average Reel plays
16.5K
Audience gender
female
6.04%
male
93.96%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
83.06%
Pakistan
3.66%
United Arab Emirates
3.06%
Bangladesh
1.49%
Saudi Arabia
1.49%
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14. PL Smells

United States

fragrance menace ⋆｡° ☆ ° ｡⋆ 😎 💌 pl@plsmells.com📍LA

@plsmells
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Followers
22.3K
Fake followers
17.39%
Engagement rate
3.12%
Average Reel plays
18.7K
Audience gender
female
90.19%
male
9.81%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
66.96%
Canada
4.74%
United Kingdom
4.3%
Australia
2.09%
Italy
1.43%
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15. Rafa Milchan

United States

Authentic Fragrance Reviews 👕 Brand Owner of @nullityla ✉️ rankingwithrafa@gmail.com

@rankingwithrafa
@rankingwithrafa
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Followers
20.8K
Fake followers
18.09%
Engagement rate
2.79%
Average Reel plays
19.4K
Audience gender
female
67.59%
male
32.41%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
37.99%
United Kingdom
6.07%
Philippines
4.09%
Canada
3.64%
Brazil
3.19%
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16. Tyrone Golden Carreker

United States

Romans 8:28-39 Create with intention, then find your people. Fragrance lover. Music enthusiast. Owner : @279fragrance Guitarist for Sam Hunt.

@musicisgolden
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Followers
16K
Fake followers
21.64%
Engagement rate
2.13%
Average Reel plays
2.9K
Audience gender
female
76.69%
male
23.31%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
90.06%
Canada
2.66%
United Kingdom
0.88%
Brazil
0.58%
Australia
0.49%
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17. Kwanele Nomoyi

Ireland

Fashion + Fragrance + Culture Market Lead @google | Dublin 🇮🇪 🇿🇦 📧 Kwanele@Italanda.com

@kwanelenomoyi
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Followers
15.6K
Fake followers
17.17%
Engagement rate
2.12%
Average Reel plays
7.6K
Audience gender
female
55.38%
male
44.62%
Top performing Reels
  1. A special moment at @irelandfashionweek — catching up with two incredible women shaping Irish fashion from past to present. I spoke with the iconic @celiaholmanlee about the timeless brilliance of @paulcostelloeofficial ‘s closing show at @cityhalldublin , and with @ash.mcdonnell , the visionary founder of @irelandfashionweek, on what this week’s success means for the future of Irish fashion. A full-circle moment celebrating creativity, legacy, and the bright road ahead for Irish design. 🎥: @luizpaivafilmmaker #IrelandFashionWeek #PaulCostelloe #CeliaHolmanLee #AshleyMcDonnell #IrishDesign #DublinFashion #StyleConversations #FashionReel #IrishFashionScene
    5.9K
  2. What if luxury began from the base? @pradabeauty ‘s Paradigm dares to reverse tradition — built from the bottom up, where the foundation becomes the story. Rich, grounded notes lead with quiet confidence — textured, sensual, and deeply human. It’s a fragrance that doesn’t follow convention, it defines its own. This film is a reflection of that idea: movement meeting stillness, depth meeting light — a new paradigm of modern masculinity. Paradigm, the new refillable fragrance by @pradabeauty . Available now at @officialbrownthomas , Grafton Street. 🎥: @video.artem AD #ad #PradaParadigm #PradaFragrance #MensStyle #FragranceEditorial #LuxuryFragrance #Giftedbypradabeauty #ModernElegance #FragranceTok #pradamoments
    2.5K
  3. Mercedes-Benz, two ways. A first look at the new GLB and GLC at @mercedesbenzsouthdublin , followed by a test drive of the GLC. Refined, considered and unmistakably Mercedes-Benz. Thank you for having me. #MercedesBenz #MercedesBenzIreland #GLC #GLB #LuxuryCars
    2.1K
Engagement rate benchmark
  • Median
Audience location by country
South Africa
89.55%
United States
2.32%
United Kingdom
1.16%
Germany
0.58%
Tanzania
0.46%
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18. Jack Juice

United Kingdom

Fragrance Content (31k followers on TikTok) London 📍 PR/UGC: jackjuicebiz@gmail.com 👇🏼 Samples of all my fragrances

@jackjuiceig
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Get audience breakdown
Followers
15.3K
Fake followers
21.1%
Engagement rate
2.94%
Average Reel plays
11.4K
Audience gender
female
27.57%
male
72.43%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
15.43%
United States
14.54%
Germany
4.75%
Romania
3.86%
Spain
3.26%
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19. JollyScents

United States

153k+ on TikTok ~ not1jolly1 Dm/email for collaborations Email - Jjbmx34@gmail.com

@joshuajollyy
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Get audience breakdown
Followers
15.2K
Fake followers
22.34%
Engagement rate
7.52%
Average Reel plays
7.5K
Audience gender
female
35.28%
male
64.72%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
47.27%
United Kingdom
6.11%
India
2.89%
Brazil
2.89%
Philippines
2.57%
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20. J O E

United States

JESUS ✝️🇭🇹 📍ATL 🔺 30+♋️ 5'5 🧎🏾 Fragrance Freak Ari’s Dad 🐶 THE OSU 🤸🏾‍♂️ #FunSize 🤷🏾‍♂️ #FormerEliteGymnast 🤸🏾‍♂️ 👻 : italianloafers

@italianloafers
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Followers
15.1K
Fake followers
16.98%
Engagement rate
6.7%
Average Reel plays
3.2K
Audience gender
female
18.54%
male
81.46%
Top performing Reels
  1. In honor of Black History Month, let me just post this beautiful All Black Crew (ABC). This is a part of history. For a many years, aviation did not allow blacks to be flight attendants. It wasn’t until 1966 and 1973 that Delta hired it’s first female and male flight attendants and even after, aviation had only sprinkles of blacks working their flights. Now, in 2022 Delta Air Lines and many other airlines have hired thousands of African Americans to work in all areas of aviation across the board, including many Pilots. It’s an honor and a joy to be a part of this history. Thank you Delta Air Lines. . . . @delta @lifeatdelta @deltacrews @deltaflightattendants @blackflightattendantsusa @melanin @blackhistory @blackhistorymonth @_justmemikeg @plant.mamei @georgiasunshine #blackhistorymonth #blackflightattendants #blackflightattendantsusa #blackflightcrew @theshaderoom @theellenshow @oprah @violadavis
    2.5K
  2. First week of December dump. 🥁🎄⏩️
    2.4K
  3. 🫸🏾 Him: “*long paragraph!*” Me: “ok” #explorepage #capetown #blacktravel #africa #tablemountain #tablemountainview #lionshead #blackandabroad #melanin #penthouse
    1.6K
Engagement rate benchmark
  • Median
Audience location by country
United States
94.76%
Nigeria
0.51%
Canada
0.35%
United Kingdom
0.33%
Mexico
0.31%

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