Top 20 Male Fragrance Influencers on Instagram (Jun 2026)

We found 69 fragrance Influencers
These influencers mention 'fragrance' in their Instagram bio. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
06/17/2026
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1. Omer elsarrag

United Kingdom

~fashion / fragrance / lifestyle 📍🇬🇧 Guided by purpose 🇸🇩 ~ 𝙀𝙢𝙖𝙞𝙡: omer@dreambaygroup.com ~ outfit 𝙡𝙞𝙣𝙠𝙨 ⬇️

@omer.elsarrag
@omerelsarrag
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Get audience breakdown
Followers
337.6k
Fake followers
16.62%
Engagement rate
2.45%
Average Reel plays
245.4k
Audience gender
female
8.46%
male
91.54%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
21.21%
United States
16.55%
France
14.69%
India
3.5%
Egypt
2.56%
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2. Sergio Talks

Host | @sergiotalks.podcast Founder | @maison.esprit Collaborations | sergio@dulcedo.com Maison Esprit is LIVE 👇🏼

@sergio.talks
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Get audience breakdown
Followers
305.5k
Fake followers
16.57%
Engagement rate
10.61%
Average Reel plays
216.8k
Audience gender
female
70.35%
male
29.65%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
43%
Canada
11.9%
Philippines
6.5%
United Kingdom
3.71%
Malaysia
2.28%
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3. EnterTheFragrance

Fragrance & Perfume 👃 Designer • Niche • Middle Eastern 200k across TikTok Instagram & YouTube 📺

@enterthefragrance
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Followers
84.7k
Fake followers
13.74%
Engagement rate
2.46%
Average Reel plays
5.2k
Audience gender
female
43.11%
male
56.89%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
63.37%
United Kingdom
6.4%
Canada
3.2%
India
2.91%
Australia
2.62%
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4. brayden stiles

Australia

australian in sydney • outfit ideas & men’s essentials • enquiries: jaz@mgmt.com.au

@braydenstiles
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Get audience breakdown
Followers
83.7k
Fake followers
15.1%
Engagement rate
2.07%
Average Reel plays
16.8k
Audience gender
female
77.18%
male
22.82%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Australia
72.06%
United States
5.07%
New Zealand
3.87%
United Kingdom
3.07%
Japan
2.28%
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5. Z” 🐺

India

Fashion • Fitness • Fragrance 🐺 Guy with great taste & a camera 📩 70+ brands · Let’s work

@zabbarsarai
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Get audience breakdown
Followers
41.1k
Fake followers
21.57%
Engagement rate
4.09%
Average Reel plays
35.6k
Audience gender
female
14.35%
male
85.65%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
80.45%
Pakistan
7.53%
Bangladesh
1.39%
United Kingdom
1.39%
United Arab Emirates
1.21%
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6. Silindelo Ndlovu | Men’s Style

South Africa

Minimal Luxe Lifestyle • Fashion • Skincare • Culinary Moments 👨🏾‍🍳 📍: Johannesburg & Durban 📩: PR & Collabs | silindelondlovu@yahoo.com

@leethar
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Get audience breakdown
Followers
40.6k
Fake followers
19.61%
Engagement rate
2.08%
Average Reel plays
17.4k
Audience gender
female
56.4%
male
43.6%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
85.85%
United States
1.94%
Nigeria
1.48%
Namibia
1.34%
Lesotho
1.26%
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7. Izzy | Fragrance, Perfume and Scent

🌟 Build Your Perfect Fragrance Collection  🌟 Recommendations, Reviews and Memes 🌟 Designers | Niche | Unisex ⬇️ Discounts & Links

@izzyfragrance
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Get audience breakdown
Followers
40.3k
Fake followers
22%
Engagement rate
2.96%
Average Reel plays
12.3k
Audience gender
female
7.8%
male
92.2%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
11.28%
India
8.73%
South Africa
3.97%
Nigeria
3.17%
Indonesia
3.01%
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8. Aadil Mohammad

India

🎓 MBBS @ GMCA 💡 Health • Laughter • Lifestyle •poetry 📬Collabs&contact:bhayaaadil@gmail.com ✨fragrance @al_hasnain_fragrances

@yani_________k
@YANIKAY
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Get audience breakdown
Followers
39.2k
Fake followers
9.04%
Engagement rate
9.89%
Average Reel plays
70.2k
Audience gender
female
19.61%
male
80.39%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
95.48%
Pakistan
0.95%
Saudi Arabia
0.86%
United Arab Emirates
0.48%
Bangladesh
0.43%
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9. Tyroneq12

South Africa

Charisma Is The Fragrance Of Your Soul🍃

@ty.rone6029
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Get audience breakdown
Followers
38.7k
Fake followers
16.32%
Engagement rate
3.1%
Average Reel plays
274.7k
Audience gender
female
69.57%
male
30.43%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
90.15%
Namibia
1.6%
Zimbabwe
1.09%
eSwatini
0.98%
United States
0.87%
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10. Amirul Izram

Degree in Business Businessman 👨🏻‍💻 Dm for Campaign / Job Enquiries

@izr4m
@izr4m
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Get audience breakdown
Followers
38.3k
Fake followers
16.85%
Engagement rate
2.26%
Average Reel plays
8.1k
Audience gender
female
62.74%
male
37.26%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Malaysia
93.23%
Indonesia
3.99%
Thailand
0.44%
Singapore
0.41%
Brunei
0.3%

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11. Steven Salaycik

United States

Trader, Crypto Degen, MMA Junkie, Fragrance aficionado, Sneaker Head, Fashionova, Yankee’s 4eva.Bayonne raised.4x Super Bowl attendee 1 Stanley Cup.

@nyyankeesteve
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Get audience breakdown
Followers
37.6k
Fake followers
17.12%
Engagement rate
3.38%
Average Reel plays
2.3k
Audience gender
female
41.9%
male
58.1%
Top performing Reels
  1. My why. #daddydaughter #daddysgirl #dadlife #daddy #love #dad #family #daddyslittlegirl #fatherdaughter #daddydaughtertime #daughter #babygirl #fatherhood #father #parenting #familytime #dadsofinstagram #fathersday #girldad #fatheranddaughter #fatherdaughtertime #parenthood #kids #momlife #instagood #baby #dadanddaughter #fathers #fatherdaughterlove #fatherslove
    5.2k
  2. This stuff is crazy! @magicmind has changed my mornings. Sharper mind, steady energy and less stress! https://magicmind.com #nootropic #nootropics #focus #brainhealth #preworkout #memory #biohacking #supplements #concentration #energy #brainfood #health #wellness #biohacker #fitness #motivation #bodybuilding #supplement #supplementsthatwork #nootropicstack #fitnessmotivation #fatburner #poweredbythewild #athlete #powerlifting #brainfog #bjj #jiujitsu #mma #magicmind
    4k
  3. Mini me caught the golden ticket for that Jackpot. What a moment we had! #arcade #arcadegames #videogames #retrogaming #retro #gaming #retrogames #nintendo #gamer #games #s #sega #ps #streetfighter #pinball #playstation #game #retrogamer #arcademachine #neogeo #capcom #arcadecabinet #videogame #metalslug #retroarcade #xbox #fun #mame #daddydaughtertime #daddydaughter
    3.5k
Engagement rate benchmark
  • Median
Audience location by country
United States
90.14%
United Kingdom
2.01%
Canada
0.8%
Italy
0.8%
Indonesia
0.6%
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12. Marcel Andrade

Spain

Marcel, C♡ Fragrance Enthusiast @marcel.perfumes

@marcel.wydaxx
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Get audience breakdown
Followers
30k
Fake followers
19.21%
Engagement rate
3.94%
Average Reel plays
11.1k
Audience gender
female
46.84%
male
53.16%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
53.01%
Mexico
7.44%
Spain
4.65%
Italy
3.61%
United States
2.82%
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13. Alex | selfcare & aesthetics

France

your fav french clean boy 🫧 fragrance | lifestyle | fashion 📨 collab / ugc : alexandre.assouli@gmail.com paris 📍

@axvanillax
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Get audience breakdown
Followers
22.3k
Fake followers
9.27%
Engagement rate
7.6%
Average Reel plays
5k
Audience gender
female
75.56%
male
24.44%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
35.47%
United Kingdom
13.95%
France
10.47%
Italy
4.65%
Germany
3.49%
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14. Fritz Cima

United States

Fragrance for men who move in silence 🌬️ Mood • Presence • Intention PR • Promotions • Collaborations Discover the state of mind snelofritz@gmail.com

@aromatic_state
@aromatic_state
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Get audience breakdown
Followers
18.6k
Fake followers
15.38%
Engagement rate
3.2%
Average Reel plays
5.9k
Audience gender
female
66.67%
male
33.33%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
75.32%
Haiti
5.19%
Canada
5.19%
Dominican Republic
3.9%
Brazil
1.3%
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15. PL Smells

United States

fragrance menace ⋆｡° ☆ ° ｡⋆ 😎 💌 pl@plsmells.com📍LA

@plsmells
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Followers
17.9k
Fake followers
16.61%
Engagement rate
2.58%
Average Reel plays
9.7k
Audience gender
female
90.26%
male
9.74%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
67.22%
Canada
4.65%
United Kingdom
4.32%
Australia
1.99%
Italy
1.66%
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16. The Niche Fragrance Collector

Australia

Perfume Lover guiding you into the exciting and artistic world of Niche Fragrance's Reach out marcelo@nfcperfumes.com 🔴LATEST YOUTUBE EPISODE👇🏽

@nfc.perfumes
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Get audience breakdown
Followers
14.2k
Fake followers
24.41%
Engagement rate
2.2%
Average Reel plays
3.1k
Audience gender
female
28.49%
male
71.51%
Top performing Reels
  1. Amouage’s fragrance library is so vast that some beauties get overlooked… these are my six favorite that I would recommend❤️ @amouageofficial
    3k
  2. Summer Joy☀️MATE TALK #204 @sora___dora @maisonperris @pana.dora.sweden @parfumdempire @worldofzaharoff @astrophilstellaperfume @bdkparfumsparis @pernoire.official
    1.7k
  3. It’s Panettone Season 🌟 We’re hosting an event together at @pulcinellacafe to celebrate the start of Panettone season and the launch of @olfactivetraveller perfume Dolce Milano. Date: Saturday 29 November Time: 10AM For the first 50 Customers in line, you’ll get a FREE slice of Pulcinella’s iconic Italian Panettone ❤️ Come hang out with Marcelo @nfc.perfumes & Kevin @kev_truong who will be there with Dolce Milano available to smell! Thank You to Alessandro & the Pulcinella team ❤️
    1.6k
Engagement rate benchmark
  • Median
Audience location by country
United States
17.66%
Australia
15.59%
Italy
5.43%
United Kingdom
5.28%
France
3.57%
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17. ZAKIR MAQSOOD

Food + Fragrance

@zakirmaq
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Get audience breakdown
Followers
13k
Fake followers
18.33%
Engagement rate
3.95%
Average Reel plays
5.4k
Audience gender
female
42.09%
male
57.91%
Top performing Reels
  1. Tomatties Grilled tomatoes Whipped goats cheese Harissa sundried tomato piquillo pepper paste Panko pine nut crumb Watercress #eatyourveggies #playingwithfood #makeitlookgood #eatwithyoureyes #plating #makeitpop #homecooking #vegetarian #vegetariancooking #yummyaf #fuckingdelicious #zakirmaq #zakirmaqsood
    11.9k
  2. Italian blasphemy Pesto x carbonara hybrid Thank you @joel_lazarus for the real deal goodies from Italy 🤌🏽 Fresh tagliatelle Fresh artesanal pesto 24 month Parmigiano Reggiano Egg yolk Extra virgin olive oil Fresh basil #whatdiet #dontkillmeitalians #pastafresca #pastaartesanal #fullfatfullflavor #fuckingdelicious #pesto #carbonara #greenaf #blasphemy #sacreligious #stillgoodtho #gottatryit #thisshouldbeathing #ontosomething #italian #ish #vegetariancooking #homecooking #plating #zakirmaq #zakirmaqsood
    7.2k
  3. Didn’t need that knife Short rib Sweet potato beetroot purée Crispy mushrooms Crispy tarragon Ají panca red wine reduction #doitmindfully #keepitbalanced #eattherainbow #listentoyourbody #everythinginmoderation #mushroommagic #playwithfood #plating #eatwithyoureyes #makeitlookgood #foodplating #homecooking #shortribs #puree #zakirmaq #zakirmaqsood #letsgetit #fuckingdelicious
    7.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
33.85%
Spain
16.63%
United Kingdom
8.59%
Canada
3.52%
Pakistan
3.48%
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18. James Koroma ♛

United States

Liberian 🇱🇷 # 1 Harlem’s First Native Perfumer Fragrance House @koromasaromas History in the making @by.koroma

@omerciadieu
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Followers
12.6k
Fake followers
14.69%
Engagement rate
14.28%
Average Reel plays
2.2k
Audience gender
female
79.88%
male
20.12%
Top performing Reels
  1. We didn’t just create a fragrance — we preserved a feeling. Sugar Hill. 409 Edgecombe Avenue. Where Black brilliance gathered, lived, and changed the world. Introducing Sugar Hill, a new fragrance from our upcoming Harlem Capsule Collection. This is Harlem. This is history. This is us. #SugarHill #Harlem #Koromasaromas #History #scentstory
    3.3k
  2. The George Hotel in Harlem’s Grand Opening I remember walking past this space as a kid years later I get invited to the grand opening can’t mention Luxury in Harlem Without K Scents full circle moments & new memories in old places Thank you for having us @thegeorgehotelnyc 🤲🏾
    771
  3. Before it was bottled, it was lived. Sugar Hill. 555 Edgecombe Avenue. A landmark of brilliance. A place where culture, intellect, and legacy moved freely through Harlem. Introducing Sugar Hill, a new fragrance from our upcoming Harlem Capsule Collection. This is Harlem. This is history. This is us. #SugarHill #Harlem #Koromasaromas #History #scentstory
    728
Engagement rate benchmark
  • Median
Audience location by country
United States
92.24%
United Kingdom
0.94%
Puerto Rico
0.8%
Nigeria
0.71%
Canada
0.5%
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19. Kwanele Nomoyi

Ireland

👔 Retail Business Strategist @google 🤎 Fashion + Fragrance + Culture + Well Being 🪩 @cnwevents @afrophoria_dublin 📧 Kwanele@Italanda.com

@kwanelenomoyi
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Followers
11.4k
Fake followers
16.19%
Engagement rate
2.51%
Average Reel plays
-
Audience gender
female
55.45%
male
44.55%
Top performing Reels
  1. Just a man about town…. 🎥: @_listova #MensFashion #SmartCasual #SpringStyle #LuxuryFashion #OOTD #MenswearInfluencer #StyleEvolution #FashionInfluencer #MensStyle #OOTDMen #FashionInspiration #SpringFashion #SummerStyle
    155.1k
  2. Day 1 GRWM as I head into the office. #OOTD #GRWM
    15.1k
  3. A new era. Refined Smart Casual Changing things up on my instagram going forward. Exciting vibes on the way. Transitioning into the vibrant season of spring/summer with cozy layers and timeless pieces that effortlessly blend comfort and sophistication. Gillet from @zara Cream Blazer from @cosstores White Shirt from @massimodutti Pants from @brunellocucinelli_brand Plimsole Sneakers from @massimodutti 📸: @_listova 🤎 Stay tuned for new updates and content as I continue on my journey as a menswear & lifestyle creator. #MensFashion #SmartCasual #SpringStyle #LuxuryFashion #OOTD #MenswearInfluencer #StyleEvolution #FashionInfluencer #MensStyle #OOTDMen #FashionInspiration #SpringFashion #SummerStyle
    1.2k
Engagement rate benchmark
  • Median
Audience location by country
South Africa
89.66%
United States
2.32%
United Kingdom
1.05%
Germany
0.58%
China
0.46%
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20. R I C C I L O P E Z

United States

▪️Partner/ Retail and Creative Director ▪️ @arialv @maceooshirts ▪️Fragrance ▪️Custom Clothier/Stylist ▪️Voice Over Actor ▪️Journalist

@riccijlopez
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Get audience breakdown
Followers
10.7k
Fake followers
19.26%
Engagement rate
2.64%
Average Reel plays
4.5k
Audience gender
female
40.3%
male
59.7%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
87.14%
Canada
1.67%
Mexico
1.12%
United Kingdom
1.01%
Brazil
0.94%
FAQ
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