Top 20 American Fragrance Influencers on Instagram (Mar 2026)

We found 24 fragrance Influencers in United States
These influencers mention 'fragrance' in their Instagram bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
03/14/2026
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1. Olive☆Ugly

United States

Stream “Celebrity Fragrance” 🌸🍭🧁👙🍦🍒🍩 ⬇️ MUSIC VIDEO ⬇️

@olive.ugly
@oliveugly
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Get audience breakdown
Followers
157.4k
Fake followers
16.87%
Engagement rate
2.52%
Average Reel plays
133.4k
Audience gender
female
77.27%
male
22.73%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
71.81%
United Kingdom
5.06%
Canada
3.41%
Australia
2.34%
Italy
1.46%
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2. Maiya Nicole | Fragrance & Beauty

United States

🌴 LA Baby 💖 Made for you by @maiyanicole 📰 As seen in: Essence, Elle, Refinery29, The CUT, Harper’s Bazaar, Byrdie, 21Ninety + more

@blackgirlssmellgood
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Get audience breakdown
Followers
54.6k
Fake followers
17.59%
Engagement rate
3.94%
Average Reel plays
31.9k
Audience gender
female
96.16%
male
3.84%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
86.2%
United Kingdom
2.1%
Canada
1.76%
South Africa
1.27%
Nigeria
1.06%
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3. Nefertiti | Skincare + Fragrance

United States

📍jacksonville, florida compassionate hygiene, quirky smells & glowing skin ✨ esthetician finding joy & humor in beauty nefertiti@nightingalemgmt.co

@thenotoriousnef
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Get audience breakdown
Followers
23.3k
Fake followers
20.76%
Engagement rate
2.7%
Average Reel plays
6.5k
Audience gender
female
91.77%
male
8.23%
Top performing Reels
  1. I’m absolutely obsessed with the @b_lab_global Matcha Hydrating Real Sunscreen and I’ve been wearing it every single day since I got it in the mail this one came highly recommended by @honeyjarhajar and she doesn’t miss! If you want to see the full review and try-on, please comment so I can reply to the comment with a video! I love that this is a lightweight cream texture that turns more fluid as you warm it up in your hands. It’s really easy to manipulate and it took me about 30 seconds to fully blend it into my face! It has a nice natural glow without being oily or heavy at ALL- it doesn’t have a tacky or oily finish at all once it dries down. Best of all, this sunscreen has no white cast! It does have a little bit of that classic sunscreen smell but that’s a small price to pay for how good the formula is. You can actually find this on Stylevana for ONLY FIVE DOLLARS! That is an *insane* price for how good this is! The only downside is that the shipping might take a couple of weeks. I personally purchased mine on from a small Asian skincare shop on TikTok Shop for $9 which is still an amazing deal! The shipping took about a week. I have the product linked on TikTok on my full review video if you all are interested in buying! She also has a website you can purchase from @shopforeverglow 💗 Please let me know if you try it or if there are any other Korean sunscreens you want me to review! . . . . . #spf #sunscreen #sunscreenreview #koreansunscreen #koreanskincare #kbeautyskincare #affordablesunscreen #affordableskincare #skincaretips #skincarereels
    104.2k
  2. When you’re depressed, disabled, or struggling, sometimes comitting to a shower routine or even brushing your teeth feels like an impossible task. You still deserve to be clean and feel fresh, even when you’re not feeling your best! Here are some must-have hygiene products for an easy hygiene routine that you can use from the comfort of your bed or couch! If you have any additional recommendations, feel free to leave them in the comments 🫶🏾 @scrubzzsponges @briotechusa @garnierusa @tndickinsons @lumedeodorant @duradry @dove @certaindriofficial @colgateus @colgateus @meetflamingo @cleanskinclub @vaselinebrand @nichesandnooks @lotrimin #hygieneroutine #hygieneproducts #hygienetips #disabilityawareness #bodycaretips #disabilitysupport #chronicillnessawareness #chronicallyill #showerroutine #showerproducts #bodycaretips #bodycareproducts #easybodycare #hygienehacks
    29.4k
  3. Had me STRESSINGGGG but she just wanted some sunscreen recommendations 😭 (she is me, yes I sent these texts back and forth to myself PLS) If you’re looking for THEEEE best of the best when it comes to affordable sunscreens, you have GOT to get your hands on Korean sunscreen! I’m convinced they make the best SPFs in the whole world. I’ve tried over a dozen and pretty much most of them have been hits! These all feel super lightweight, leave no white cast, and are easy on the pockets 💰💸 I already have several videos of me trying most of these on, but please let me know if you want to see any of these tried on and reviewed in depth and I’ll make new videos! Products mentioned: @skin1004official Hyalu-Cica Water Fit Sun Serum @b_lab_global Matcha Hydrating Real Sunscreen @tocobo_official @tocobo_us Bio Watery Sun Cream @isntree Hyaluronic Acid Watery Sun Gel @beautyofjoseon_official Relief Sun Aqua Fresh @anua.global Heartleaf Silky Moisture Sun Cream @rocskincare Barrier Renew AM Moisturizer @muradskincare Multi Vitamin Clear Coat . . . . . #spf #sunscreen #sunscreenreview #bestsunscreen #koreansunscreen #affordablesunscreen #kbeautyskincare #nowhitecast #oilyskin #acneproneskin #sensitiveskin
    28.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
77.59%
United Kingdom
4.93%
Canada
4.19%
Nigeria
1.8%
Australia
1.32%
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4. PL Smells

United States

fragrance menace ⋆｡° ☆ ° ｡⋆ 😎 💌 pl@plsmells.com 80k on TikTok 📍 LA

@plsmells
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Get audience breakdown
Followers
16.3k
Fake followers
16.43%
Engagement rate
2.9%
Average Reel plays
8.6k
Audience gender
male
9.79%
female
90.21%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
66.89%
Canada
4.71%
United Kingdom
4.15%
Australia
2.02%
Italy
1.68%
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5. Diamond D-Lo Irvin-Beard

A Manifestation Of My Ancestors Wildest Dreams 🕯️🧠📚 🧿 What’s A Dime To A Deity? 😏✨ Rich Auntie Fr✨ Creator: @ancient_alignment

@mrs.goodenergy
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Get audience breakdown
Followers
12.7k
Fake followers
18.97%
Engagement rate
2.08%
Average Reel plays
8.6k
Audience gender
male
33.29%
female
66.71%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
97.35%
Nigeria
0.44%
Jamaica
0.22%
Dominican Republic
0.22%
Haiti
0.22%
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6. James Koroma ♛

United States

Liberian 🇱🇷 # 1 Harlem Native Perfumer Fragrance House @koromasaromas Click the link & shop the Discovery Set 🥇

@omerciadieu
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Get audience breakdown
Followers
11.8k
Fake followers
11.69%
Engagement rate
4.68%
Average Reel plays
1.6k
Audience gender
male
20.13%
female
79.87%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
93.26%
United Kingdom
0.89%
Nigeria
0.71%
Canada
0.53%
Mexico
0.42%
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7. nora

United States

fragrance | beauty | lifestyle Samsung partner 💌 nora.reviews07@gmail.com 📍USA

@nora_reviews07
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Get audience breakdown
Followers
10.6k
Fake followers
5.3%
Engagement rate
3.19%
Average Reel plays
3k
Audience gender
male
7.21%
female
92.79%
Top performing Reels
  1. From Rome with love 🩷🖤 From the bold masculine notes of Uomo, to the radiant femininity of Donna, each Valentino Beauty Born in Roma scent feels like pure confidence in a bottle ✨ @valentino.beauty @sephora #giftedbyvalentinobeauty #BornInRoma #valentino #fragrance #luxurybeauty #perfume #contentcreator #valentinobeauty #fyp
    1.4k
  2. #GiftedByToryBurch Sublime by Tory Burch feels warm, confident, and effortlessly feminine. It’s the perfect finishing touch for every day or a night out. @toryburch @ultabeauty #toryburchsublime #ZfluencexToryBurch
    945
  3. The iconic Armani Luminous Silk foundation ✨ @ArmaniBeauty @Sephora #GiftedbyArmani #ArmaniBeauties #LuminousSilk #ArmaniBeauty #beauty #makeup #foundation #armami #gifted #luxury #fyp #ugccreator #ugc @influenster #complimentary @aveneusa #aveneusa
    849
Engagement rate benchmark
  • Median
Audience location by country
United States
58.59%
United Kingdom
14.06%
Canada
6.77%
France
3.39%
Germany
2.6%
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8. Jena Boridka

United States

🏠🇺🇦 📍NJ/NY🇺🇸 💡Beauty, Fashion, Art, Music, Dance, Nature

@_jena.b
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Get audience breakdown
Followers
9.7k
Fake followers
22.11%
Engagement rate
2.2%
Average Reel plays
2.8k
Audience gender
female
37.6%
male
62.4%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
85.27%
Ukraine
3.54%
Russia
0.82%
Mexico
0.73%
Canada
0.66%
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9. Mz. Ice ❄️ | Dallas Influencer

United States

Fragrance Page @bloomingscenthub | Dallas📍 Fragrance | Selfcare | Lifestyle 45K on Tiktok & 15k on YouTube PR 📧 - TIAMORRA17@GMAIL.COM

@tiamorra
Check contact details
Get audience breakdown
Followers
8.6k
Fake followers
21.23%
Engagement rate
3.8%
Average Reel plays
4.7k
Audience gender
female
58%
male
42%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
58.71%
Cameroon
15.17%
Nigeria
4.68%
Canada
3.17%
United Kingdom
2.84%
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10. Austa Somvichian-Clausen

United States

🧚 NYC pansexual & founder of @grotto.nyc ✍🏽 travel, fragrance, spirits & lifestyle 🍸 @cherrybombe Rising Star

@austaclausen
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Get audience breakdown
Followers
8.5k
Fake followers
22.85%
Engagement rate
4.97%
Average Reel plays
3.1k
Audience gender
male
52.13%
female
47.87%
Top performing Reels
  1. The best birthday gift 🫶🏽 ring finger initials by @yink_tattoos with my fiancée @marshalljsinger (and lychee martinis)
    11.9k
  2. Chef Rasheeda Purdie, the one-woman force behind @ramenbyra, is the feature of my latest print feature for @starchefs ! Read more in the current issue about how she transitioned from pop ups to a five-seat counter that has turned into a magnet for hungry guests from all over the world—pulled in by her uniquely NYC-inspired breakfast (asa) ramen. #ramenbyra #breakfastramen #nyceats #nychiddengems #femalechef
    1.3k
  3. Join grotto and Sapph-Lit for our second annual holiday book fair, this year at the beautiful heated indoor-outdoor space at the Standard, High Line ❄️📖🍸☃️ we’re also doing things a liiittle differently this time 🤍 read more and grab your ticket now (they’re going to go very quickly) via the link in our bio! #sapphic #sapphicevents #wlw #queernyc
    1.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
67.42%
United Kingdom
8.64%
India
2.4%
Italy
1.7%
Canada
1.57%

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11. Sam

United States

Podcast Page | @sentiments2self Fragrance Enthusiast/Reviewer ✨ Your Favorite Corporate Baddie

@sosamaiyah
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Get audience breakdown
Followers
8.4k
Fake followers
18.29%
Engagement rate
3.03%
Average Reel plays
3.3k
Audience gender
male
44.61%
female
55.39%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
95.21%
Mexico
0.46%
Nigeria
0.33%
United Kingdom
0.33%
Canada
0.26%
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12. 80 MUZE

United States

Clean beauty meets fine fragrance DM for Wholesale Inquiries 〰️ Amber Scott @amberlinnscott @wilhelminamodels @directionsusa

@80muze
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Get audience breakdown
Followers
8.3k
Fake followers
21.03%
Engagement rate
4.68%
Average Reel plays
735
Audience gender
female
57.48%
male
42.52%
Top performing Reels
  1. Spring Campaign kick off with @gwynnsofmtp and a great crew 📸. So many great styles coming soon!! @directionsusa @alexandra_munzel @themagnoliabeauty @gwynnsofmtp @gwynnsstudios #charelston #fashiontrends #springcollection #brochuwalker
    996
  2. Our winter giveaway is here. ✨ A curated collection of Charleston beauty, taste, and ritual designed to elevate the season. • Croghan’s: Jane Win Charleston Original Coin Pendant Necklace • La Cave: $200 dinner for two • Queen Anne Liquor & Wine: Bottle of Veuve • Muze: No. 17 & No. 16 fragrances • Monarch Esthetics: Glass Skin Facial + Winter Essentials Kit How to enter: Like this post, tag a few friends, and follow every tagged account. @eatdrinkplaycharleston @lacavecharleston @80muze @croghans @monarch_estheticschs @queenanneliquor Winner announced December 22nd. ❄️
    657
  3. Fill your cup with us at Caffeinated Conversations ☕️ Please join us Monday, February 12th 9:30am-11:30am for a morning of connection, learning & fun! Click the link in my bio to purchase your $25 ticket benefiting @fcpofsc 💖 @shopmarisdehart @tintoycrema @drinktipsy @80muze @victoria___winter @hvicharleston @charleston_ama
    253
Engagement rate benchmark
  • Median
Audience location by country
United States
81.91%
United Kingdom
2.14%
Italy
1.95%
Brazil
0.97%
Mexico
0.97%
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13. Brittany Danner

United States

BRB- on a social media detox. ✨fashion, shoes & beauty ✨high end, affordable, & sustainable fashion

@itsmebrittany.d
@itsmebrittany.d
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Get audience breakdown
Followers
8.2k
Fake followers
5.76%
Engagement rate
2.63%
Average Reel plays
1.6k
Audience gender
male
13.27%
female
86.73%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
56.14%
United Kingdom
10.29%
India
5.03%
Canada
4.6%
Australia
2.06%
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14. Lentrail Thomas

United States

GA 📍 The Executor 💰⭐️ 🎥 Content | 💰 Wealth | ❤️ Fragrance I help people create higher quality content 📸 ⬇️ Upgrade Your Video Quality Here ⬇️

@lentrail
@lentrail
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Get audience breakdown
Followers
8k
Fake followers
17.05%
Engagement rate
31.06%
Average Reel plays
3k
Audience gender
male
50.57%
female
49.43%
Top performing Reels
  1. NAAA this 1 of da most entertaining vids of all time 💀😭 full video on my YT: Unghetto 🎥
    337.6k
  2. Na Santana the most brutally honest guest i’ve had 💀😭 “20 people vs 1 rapper: Saucy Santana” on my YouTube NOW 🎥🍿
    77.1k
  3. ♐❤ 𝕱𝖔𝖑𝖑𝖔𝖜 @inside_my_sagittarius_mind 𝖋𝖔𝖗 𝖒𝖔𝖗𝖊!🏹 . 𝙏𝙖𝙜 𝘼 𝙎𝙖𝙜𝙞𝙩𝙩𝙖𝙧𝙞𝙪𝙨 ♐❤ . *𝔻𝕄 𝕗𝕠𝕣 𝕔𝕣𝕖𝕕𝕚𝕥 𝕠𝕣 𝕣𝕖𝕞𝕠𝕧𝕒𝕝* . #zodiac #zodiacsigns #sagittarius #viral #sagittariusmemes #zodiacmeme #astrology #astrologymeme #sag #teamsag #horoscope #firesign #firesigns #sagittariusseason #sagittariusman #sagittariuswoman #zodiacmemes #sagittarius♐️ #astrologymemes #sagittariussign #sagittariusgang #teamsagittarius #explorepage #explore #sunsign #horoscopeposts #sagitario #sagittariuspost #zodiacpost #insidemysagittariusmind
    54.8k
Engagement rate benchmark
  • Median
Audience location by country
United States
92.54%
The Bahamas
1.49%
Vietnam
1.49%
Cameroon
1.49%
United Kingdom
1.49%
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15. 𝐀𝐦𝐛𝐮𝐫 𝐌𝐚𝐫𝐢𝐞™

United States

Daughter of The King Luxury Beauty,Fragrance & Lifestyle Tastemaker Ephesians 3:20

@iam_amburmarie
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Get audience breakdown
Followers
7.9k
Fake followers
23.67%
Engagement rate
2.2%
Average Reel plays
832
Audience gender
female
53.7%
male
46.3%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
92.72%
United Kingdom
0.77%
Nigeria
0.68%
Canada
0.38%
China
0.3%
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16. Leah Scarsone

United States

Your Fragrance Sis 🫶🏼 AZ Born & Raised 🏜️ 45K on TikTok 🪄 Accordingtoleah@gmail.com 💌

@according_to_leah
@accordingtoleah
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Get audience breakdown
Followers
7.1k
Fake followers
15.09%
Engagement rate
3.54%
Average Reel plays
9.9k
Audience gender
male
72.37%
female
27.63%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
61.97%
United Kingdom
6.34%
United Arab Emirates
3.87%
Puerto Rico
3.52%
Canada
2.11%
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17. ELIJAH YEROUSHALMI

Roslyn ‘21 || Bing ‘25 TikTok: 350k+ @thelifeofejmoney

@elijahyeroushalmi
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Get audience breakdown
Followers
6.7k
Fake followers
9.92%
Engagement rate
5.84%
Average Reel plays
-
Audience gender
female
56.14%
male
43.86%
Top performing Reels
No info available
Engagement rate benchmark
  • Median
Audience location by country
United States
97.12%
South Korea
1.92%
Israel
0.96%
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18. pursuitofperfume

DC

Letting scents tell my story 🫶🏿 Fragrance✨Beauty✨Lifestyle✨ 📍Washington, DC 💌 pursuitofperfume@gmail.com

@pursuitofperfume
@pursuitofperfume
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Get audience breakdown
Followers
5.2k
Fake followers
15.12%
Engagement rate
4.78%
Average Reel plays
5.6k
Audience gender
male
10.87%
female
89.13%
Top performing Reels
  1. Ranking my favorite Lattafa fragrances from 2025 ✨ Did any of my favorites make it to your top 5? #lattafaperfume #maahirhonor #yaraelixir #perfumearabe #fragrancelayering
    2.7k
  2. When Redolessence and Daniel René are in the building, the only proper thing to do is to have a fragrance showdown! Shout out to to Yunia at HDYS Parfums, AKA niche fragrance paradise 🤩. #perfumeshop #perfumeshopping #danielrene #hdysparfums #springperfume #tropicalperfume #nichetok #carnerbarcelona #nichefragrance #ramonmonegal #kajalperfumes #simoneandreoli #leisureinparadise #kajalruby #tuberose #bdkparfums #datenightperfume
    2.5k
  3. When Lattafa tracks you down in the middle of NYC to drop off three giant boxes… you already know it’s about to be a fragrance story worth telling. ✨ The day before the Lattafa Megalod, we were just shopping in the city, minding our business, when out of nowhere these massive boxes show up right outside the store. At first we thought it was random deliveries—until we realized Lattafa had literally found us in New York and sent a surprise drop right to the sidewalk. 🗽 The whole thing felt like a fragrance movie scene—👀 Trust me, what was inside deserves its own reveal… part two coming soon. 🎥✨ #Lattafa #FragranceTok #PerfumeTok #FragranceCommunity #PerfumeCollection #LuxuryFragrance #LattafaPerfumes #PerfumeUnboxing #NYCStories #FragranceReview #FragranceLover #ViralPerfume
    2.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
72.35%
United Kingdom
5.09%
Canada
2.48%
United Arab Emirates
2.06%
Italy
1.65%
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19. Noelle Moretti

United States

𝐕𝐏 𝐨𝐟 𝐒𝐚𝐥𝐞𝐬 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 - 𝐒𝐚𝐥𝐞𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 𝐏𝐫𝐞𝐦𝐢𝐞𝐫 𝐓𝐢𝐭𝐥𝐞 𝐀𝐠𝐞𝐧𝐜𝐲 ✦ Real Estate Growth Strategist ✦ Investment and Wealth Builder ✦ Travel Enthusiast ✈️

@noellemoretti
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Get audience breakdown
Followers
5k
Fake followers
9.38%
Engagement rate
3.08%
Average Reel plays
-
Audience gender
female
44.21%
male
55.79%
Top performing Reels
No info available
Engagement rate benchmark
  • Median
Audience location by country
United States
96.77%
United Kingdom
0.9%
Mexico
0.54%
Canada
0.36%
Brazil
0.18%
profile picture

20. 𝐂𝐚𝐫𝐦𝐞𝐧🌸

United States

🫧Self care & Fragrance🫧 PR & Collabs💌 : selfcareprincess13@gmail.com ♡ All photos shown are mine ♡

@selfcareprincess13
@selfcareprincessss13
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Get audience breakdown
Followers
5k
Fake followers
23.86%
Engagement rate
10.52%
Average Reel plays
-
Audience gender
female
94.71%
male
5.29%
Top performing Reels
  1. New Dove Holiday Limited Edition Collection 💗 ❅ ❅ ❅ #dove #walmartfinds #walmart #selfcare #shopping #girlythings #fallvibes #christmas #dovebodywash #explorepage #explore #holiday #bodywash #bodyscrub #smellgood #shopping #selfcare #girlythings #selfcarethreads
    30.3k
  2. 💛New DW Home Candles 💛. ✰ ✰ ✰ ✰ @dwhomecandles #dwhomecandles #dwhome #candles #candlesofinstagram #marshallscandles #tjmaxxcandles #tjmaxx #tjmaxxfinds #marshalls #marshallsfinds #girlythings🎀 #shopping #smellsogood #explorepage #candlesandcandles #explorepage✨ #viral #candleobsessed
    23.9k
  3. 🫧New sundae whipped shower foam 🫧 • • • • Only at Walmart 💙 #selfcare #selfcarethreads #selfcaredaily #bodywash #smellgood #walmartfinds #selfcaretips #selfcareblogger #selfcareobsessed #viral #explorepage #explorepage✨ #explore #shopping #selfcareaccount #selfcarepage #girlythings🎀
    12.7k
Engagement rate benchmark
  • Median
Audience location by country
United States
75.8%
United Kingdom
3.89%
Canada
2.37%
Brazil
2.2%
Nigeria
1.02%
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