Top 20 Female Fragrance Influencers on Instagram (Jun 2026)

We found 95 fragrance Influencers
These influencers mention 'fragrance' in their Instagram bio. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
06/24/2026
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1. ghoul

コスメオタク🦇 yesstyle: GHOULJP1! and GHOUL everywhere else ! ! ▫️soft beauty girlie 🩶 fragrance glazer ✉️: ghoul@glistenmgmt.com

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2. Chantelle Petit

Kenya

Where soft womanhood & intentional motherhood meets my love for food, hair, travel, fragrance & beauty ❤️ Email: chantellewacheke@gmail.com

Followers
99.5k
Fake followers
23.6%
Engagement rate
2.05%
Average Reel plays
15.5k
Audience gender
female
70.42%
male
29.58%
Engagement rate benchmark
  • Median
Audience location by country
Kenya
82.08%
Tanzania
5.32%
United States
2.49%
United Arab Emirates
1.22%
Uganda
0.97%
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4. Naomi Maina

Nigeria

The Fragrance of God 💍 Dr. Joseph Minstrel | Lawyer | Business Tycoon | PublicSpeaker | Fashion Designer 📩Naomimaina1016@gmail.com

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5. Afolabi Royhan

Nigeria

modest fashion• lifestyle• fragrance • personality✨ uhm.. just call me ROY 📧workwithroyhan@gmail.com shop @lipsleek.ng 🛍️ I yap on frag @sniffwithroy

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6. Maiya Nicole | Fragrance & Beauty

United States

🌴 LA Baby 💖 Made for you by @maiyanicole 📰 As seen in: Essence, Elle, Refinery29, The CUT, Harper’s Bazaar, Byrdie, 21Ninety + more

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7. Irene Koki Mutungi

First African B787 Dreamliner female Captain. Loves God, aviation, books, gardens, beauty, fragrance ,fine dining , living my best life ✈️🌺👩🏽‍✈️

Followers
46.5k
Fake followers
19.66%
Engagement rate
2.19%
Average Reel plays
8.4k
Audience gender
female
39.28%
male
60.72%
Engagement rate benchmark
  • Median
Audience location by country
Kenya
57.16%
Tanzania
11.83%
United States
6.88%
South Africa
3.76%
Nigeria
3.33%
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8. Kimberley

South Africa

📍 Cape Town 📸 Beauty | Fragrance | Fashion 🍒 Gourmand Girl ✉️ mbalibeautyxo@gmail.com

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9. Rea Riri

BCom in Banking and Finance 🎓 Part time Model 👗👠👙💅 Your Fragrance plug: Rea’s Fragrances 🔥 TikTok: @reas_fragrances TikTok: @rearirib

Followers
40.3k
Fake followers
22.61%
Engagement rate
6.78%
Average Reel plays
5.5k
Audience gender
female
35.76%
male
64.24%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
49.46%
Botswana
30.13%
Zimbabwe
3%
Namibia
2.28%
Nigeria
2.09%
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10. Nonjabulo Zwane

South Africa

📻 GagasiFM: 9am-12pm 🎙️V/O artist, events MC radio 📻 | travel✈️ | fragrance🌸 | fashion👠 |champagne🥂 DON’T BOX ME!

Followers
37k
Fake followers
21.4%
Engagement rate
2.65%
Average Reel plays
14.5k
Audience gender
female
52.24%
male
47.76%
Engagement rate benchmark
  • Median
Audience location by country
South Africa
96.22%
United States
0.54%
Botswana
0.37%
Mozambique
0.2%
Zimbabwe
0.2%

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12. Lujain Subair

India

Beauty,Fashion and Fragrance Co-founder of @zak_makeovers 🇮🇳|🇴🇲|🇸🇦|🇬🇧|🇲🇾| 🇹🇭 | 🇫🇷 Managed by @blubox_media 📧 lujain@blubox.media

Followers
24.6k
Fake followers
11.45%
Engagement rate
3.15%
Average Reel plays
51.4k
Audience gender
female
81.74%
male
18.26%
Engagement rate benchmark
  • Median
Audience location by country
India
82.92%
United Arab Emirates
6.34%
Qatar
1.36%
Saudi Arabia
1.16%
United Kingdom
1.16%
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13. Priiyapran

United States

✨ Fashion ❤️ | Beauty 💄 | Travel ✈️ | Fragrance 🌸 | Lifestyle 🏡 Serving luxe looks, cozy corners & signature scents ✨ Collabs:modaliyapriya2@gmail.com

Followers
23.1k
Fake followers
23.36%
Engagement rate
4.4%
Average Reel plays
11.6k
Audience gender
female
51.5%
male
48.5%
Top performing Reels
  1. 1.6k
  2. 1.5k
  3. 1.4k
Engagement rate benchmark
  • Median
Audience location by country
India
92.76%
United States
3.17%
Malaysia
1.36%
United Arab Emirates
0.45%
Iran
0.45%
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14. Puja

United Kingdom

Fragrance | Beauty | Lifestyle UK based 🇬🇧 For PR & Collabs- DM or email 📧reviewsbypuja01@gmail.com Charlotte Tilbury -CT-SOCV8IUH8AH

Followers
22.7k
Fake followers
4.69%
Engagement rate
3.06%
Average Reel plays
1.5k
Audience gender
female
94.13%
male
5.87%
Top performing Reels
  1. 875
  2. ✨ POV: You think you’re unboxing a perfume… then Valentino turns it into an experience. 💜 The moment I opened this Valentino Beauty gift box, I knew it was something special. Inspired by Born in Roma Purple and Valentino’s Purple Melancholia concept, the experience is all about individuality, creativity and celebrating what makes you, you. 💜Born in Roma Donna Purple opens with the brightness of Calabrian bergamot and a luminous orange blossom accord before settling into a warm trail of bourbon vanilla. It feels vibrant, feminine and effortlessly uplifting. 💜Born in Roma Uomo Purple takes a deeper, more textured approach, blending aromatic lavandin and spicy cardamom with rich amber woods. It’s warm, sophisticated and leaves behind a memorable signature that lingers beautifully. Donna feels fruity, radiant and sweet, Uomo leans into woody warmth and refined intensity. Two different moods, yet both connected through Valentino’s Purple Melancholia story of memories, emotions and self-expression. What made this gift box even more memorable was the interactive element. The personalised purple paint markers and keepsake box encouraged me to reflect on special memories and meaningful connections. It wasn’t just about discovering a perfume, it was about expressing creativity and celebrating the people and moments that matter most. Born in Roma Purple perfectly captures that balance of confidence, individuality and modern elegance. A gorgeous fragrance wrapped in an unforgettable experience💜✨ Available @sephora Gifted without obligation @valentino.beauty #ValentinoBeauty #BornInRoma #BornInRomaPurple #WhosYourPurple Fragrance
    830
  3. AD| I don’t even know where to start because WOW… these rings exceeded every expectation I had 🤍 💫 From the moment I opened the box, it felt so personal, special and luxurious experience. The packaging was beautiful, simple but elegant🎁 Then I saw the rings… and I just paused for a second. 💍Moissanite 4.0ct pear cut is so graceful and elongating on the finger, and the way it catches the light is unreal. It has that perfect balance of sparkle and softness, not too flashy, but still impossible to ignore. 💍Moissanite 4.0ct oval cut hidden halo is just as stunning but in a completely different way. The hidden halo adds this subtle glow underneath that makes the centre stone look even bigger and brighter without being obvious. It’s such a thoughtful detail and makes the ring feel so unique. Gelovely focuses on quality, intention, and long-lasting beauty. Their moissanite is carefully selected for its brilliance and clarity, and every detail feels crafted with purpose. All pieces are designed for everyday wear but still look incredibly luxurious. You’re getting that high-end sparkle without compromising on durability or comfort, and knowing each piece comes with a certificate, a quality stamp, and even a lifetime warranty just makes it feel even more worth it. If you’re looking for a gift, whether it’s for someone special or even for yourself, I would highly recommend Gelovely. It feels thoughtful, high-quality, and just really special 💍✨ Use my code ✨✨puja25✨✨ and get 25% off https://bit.ly/47rIxch https://bit.ly/4lmlkhB http://bit.ly/4uspg4A @gelovely_moissanite #GelovelyMoissanite #MoissaniteRings #moissanite #ring #giftidea
    828
Engagement rate benchmark
  • Median
Audience location by country
United States
43.35%
United Kingdom
24.6%
Germany
8.06%
France
6.85%
Canada
4.03%
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15. Dee

India

•Honest fragrance takes > hype •I provide fragrance consultations •I like to rant sometimes •📩 for work- caughtupwithdee@gmail.com

Followers
21.3k
Fake followers
18.11%
Engagement rate
17.07%
Average Reel plays
67.5k
Audience gender
female
43.79%
male
56.21%
Engagement rate benchmark
  • Median
Audience location by country
India
92.53%
United States
1.38%
United Arab Emirates
1.19%
Pakistan
0.63%
Canada
0.59%
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16. Mathilda - Fragrance enthusiast

United Kingdom

fragrance obsessor|collector|expert ✨everything you need to know about perfumes & scents Find your signature scent Featured in @the.independent

Followers
20.1k
Fake followers
10.13%
Engagement rate
3.24%
Average Reel plays
5.7k
Audience gender
female
90.16%
male
9.84%
Top performing Reels
  1. 26.8k
  2. Fragrances I wore this week ✨ The first week of April always brings full blown spring mentality for me— the air softens, the light lingers a little longer, and your fragrance wardrobe naturally begins to follow suit. I wanted to test a lot of perfumes this week as it really is a change in the seasons and I wanted a refresh, but the scents I kept returning to felt pretty perfect — a balance of green brightness, skin-like softness, and a few more expressive moments woven in through layering. There’s a clear thread: luminous florals, sheer musks, and compositions that sit close to the skin but leave an impression. ✨ Gucci The Alchemist’s Garden — A Floral Verse — verdant and expansive. A green floral that leans into the tranquil depth of teas blended seamlessly with green stems and radiant florals ✨ Dawn Earth by Ode Ona — grounded yet radiant. Earthy without heaviness, softened by a natural, almost sun-warmed gentility that settles beautifully into the skin. ✨ Layering: Parisian Musc by Matière Première + Kun Amo by Jeroboam — clean musk meets radiant pear, creating something sublimely unique. ✨ 32° Extrait by Ormaie — radiance in the purest white floral form, with delicate sweetness of a subtle coconut and soft woods ✨ Neon Moon by Lumira — you know by now, this is my signature scent that comes from another realm of magic. ✨ Layering: Counterplay (Mindgames) + Orphéon (Diptyque) — structure meets solar melon. Counterplay adds an ozonic fruity lift to Orphéon’s powdery, juniper-tinged softness ✨ Her Majesty by Kilian — poised and indulgent. A fragrance that leans into richness with a touch of fun — smooth, confident, and  polished. ✨ Coffee Break by Maison Margiela — this week’s evening ritual. Creamy, comforting and softly enveloping without being an overly sweet typical gourmand — the perfect bedtime fragrance! Which of these are you most drawn to? And what did the first week of April smell like for you? ✨
    2.3k
  3. 2.2k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
21.88%
Italy
17.19%
United States
6.25%
Portugal
4.69%
Canada
4.69%
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17. Liana

United States

Welcome to my perfume diary 🤍 Perfume reviews | niche & luxury fragrance curator 💌: lianasfavorites@yahoo.com PR & UGC friendly

Followers
18k
Fake followers
19.13%
Engagement rate
4.51%
Average Reel plays
1.8k
Audience gender
female
84.98%
male
15.02%
Top performing Reels
  1. I’ve always had a huge love for musk. Over time it quietly became its own (not so little) collection within my perfume collection, because this note can be interpreted in so many beautiful ways. I truly believe musk deserves to shine on its own, not just as a supporting note. So that is why I decided to start a series dedicated entirely to it. To begin this series, I wanted to start with skin scents. The kind of perfumes people describe as “your skin but better”. At first, the idea can sound strange. Who wants to smell like skin, right? But skin scents feel more like an aura. As if you naturally radiate this soft, beautiful scent. In my collection, skin musks are often the most misunderstood when someone comes to smell my perfumes for the first time. People are usually more impressed by something like a fruity floral. But the funny thing is that these quiet skin scents are often the most complimented fragrances I own, even the ones with the softest projection. And I think the reason is simple. Everyone recognizes the feeling of a skin scent. That soft, familiar warmth. It reminds us of something. Maybe a hug from someone you love. Maybe sitting close to your partner on a long night drive. Maybe those long conversations that stretch late into the night until morning arrives. When you wear a skin scent, it creates that same closeness. That same quiet comfort. And to me, that is the beauty of a true skin musk. It feels personal. Familiar. Almost like the soft warmth of a lingering hug. Perfumes mentioned: 1. Another 13 @lelabofragrances 2. Angel Dust @fugazzifragrances 3. Musk K @ellakparfumsparis 4. L’Eau Papier @diptyque 5. Pure Musc @narciso_rodriguez 6. Missing Person @phlur 7. Not a Perfume Superdose @juliettehasagun 8. Skin @cleanreserveperfume
    1.8k
  2. Pure Musc x Pure Musc Blanc I love @narciso_rodriguez Pure Musc. It’s one of those easy reaches when I want to smell clean and put together. It has that straight out of the shower feeling with a very present musk, and it lasts so beautifully on my skin. And to be honest, I always felt like it was a bit underrated because it truly does that crisp, soapy, clean skin scent so well. When I heard the brand was coming out with a flanker, I was excited but also a little curious because flankers can go either way. But Pure Musc Blanc surprised me in the best way. Pure Musc Blanc keeps that same clean musky base but softens it. It feels a little brighter and smoother, with a more delicate kind of musk. It has that fresh laundry feel but not crisp as in the og, it’s more airy and blended. As it dries down, there is a soft creaminess that comes through from the vanilla that makes everything feel seamless. They both give you that clean skin feeling, just in different ways. Pure Musc is more crisp and clean, while Pure Musc Blanc feels creamy, softer and a little more luminous. I can understand why they might seem similar at first since they share that clean musky base, but if you didn’t tell me this was a flanker, I honestly would not think they were from the same line. I do however really appreciate that there’s a clear difference between them because it makes it so easy to love both! You can definitely have both in your collection without feeling like they overlap. Which one would you choose? 🤍
    1.7k
  3. 1.5k
Engagement rate benchmark
  • Median
Audience location by country
United States
27.83%
United Kingdom
6.09%
Germany
3.48%
France
3.48%
United Arab Emirates
3.48%
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18. Iga Taraska

United States

Shop & Save through link ⬇️ 📧 iga.justdre@gmail.com Skincare. Makeup. Fragrance. Haircare

Followers
16.9k
Fake followers
14.28%
Engagement rate
2.52%
Average Reel plays
2.8k
Audience gender
female
92.29%
male
7.71%
Top performing Reels
  1. 2.4k
  2. 2.2k
  3. 984
Engagement rate benchmark
  • Median
Audience location by country
United States
38.33%
United Kingdom
16.2%
India
9.04%
Canada
7.56%
Australia
3.63%
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20. Jasmine • perfume lover 🫧

Sweden

Fragrance enthusiast 🤍 TikTok: jasmine.devi 💌 jasminedevi01@gmail.com

Followers
16.4k
Fake followers
24.08%
Engagement rate
3.45%
Average Reel plays
2.4k
Audience gender
female
90.4%
male
9.6%
Top performing Reels
  1. 101.6k
  2. 4.2k
  3. 3.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
29.28%
United Kingdom
5.67%
France
3.59%
Nigeria
3.36%
Italy
3.28%
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