Top 20 Female Fragrance Influencers on Instagram (Dec 2025)

We found 78 fragrance Influencers
These influencers mention 'fragrance' in their Instagram bio. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
12/30/2025
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2. Chantelle Petit

Kenya

I post things that make me happy ❤️ Lifestyle | Food | Travel | Beauty | A bit of humour 📧 Email chantellewacheke@gmail.com

Followers
101.9k
Fake followers
22.56%
Engagement rate
10.49%
Average Reel plays
20.7k
Audience gender
male
29.73%
female
70.27%
Top performing Reels
  1. 59.4k
  2. 4.9k
  3. 3.3k
Engagement rate benchmark
  • Median
Audience location by country
Kenya
81.41%
Tanzania
5.5%
United States
2.37%
Uganda
1.08%
United Arab Emirates
1.04%
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3. Tswily Nkhosi

South Africa

Cooking | Fashion | Hair |Beauty 📨: tsandziletswilydlamini@gmail.com Kitchen: @tswilyd_eats

Followers
98.8k
Fake followers
23.76%
Engagement rate
2.65%
Average Reel plays
28.3k
Audience gender
female
42.75%
male
57.25%
Engagement rate benchmark
  • Median
Audience location by country
South Africa
73.64%
eSwatini
15.63%
Botswana
1.18%
United States
1.15%
Nigeria
0.85%
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5. Naomi Maina Joseph Esq.

Nigeria

The Fragrance of God 💍 Dr. Joseph Minstrel | Lawyer | Business Tycoon | PublicSpeaker | Fashion Designer 📩Naomimaina1016@gmail.com

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6. Dr Khensani Mashila

South Africa

Medical Doctor🩺 Lifestyle | Fashion | Automotive Fragrance Enthusiast @evolve__scents ✨🤎 PR/ Enquiries : khensanimashila@gmail.com 📧

Followers
59.5k
Fake followers
21.49%
Engagement rate
2.83%
Average Reel plays
21k
Audience gender
female
55.91%
male
44.09%
Engagement rate benchmark
  • Median
Audience location by country
South Africa
92.33%
United States
0.73%
Namibia
0.63%
Botswana
0.61%
Zimbabwe
0.6%
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8. Afolabi Royhan

Nigeria

modest fashion• lifestyle• fragrance 📍🇳🇬 📧workwithroyhan@gmail.com shop @lipsleek.ng 🛍️ I yap on frag @sniffwithroy bts @adornedbelle.ng ✨

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9. Irene Koki Mutungi

First African B787 Dreamliner female Captain. Loves God, aviation, books, gardens, beauty, fragrance ,fine dining , living my best life ✈️🌺👩🏽‍✈️

Followers
45.5k
Fake followers
19.66%
Engagement rate
4.62%
Average Reel plays
8.4k
Audience gender
male
60.72%
female
39.28%
Engagement rate benchmark
  • Median
Audience location by country
Kenya
57.16%
Tanzania
11.83%
United States
6.88%
South Africa
3.76%
Nigeria
3.33%
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10. Kimberley

South Africa

📍 Cape Town 📸 Beauty | Fragrance | Fashion 🍒 Gourmand Girl ✉️ mbalibeautyxo@gmail.com

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11. 𝐴𝑛𝑖 ☁️🧸

fragrance enthusiast | perfume recommendations love smelling good on a budget 🇪🇺🇮🇹 💌PR/collab: ani.scentedcloud@gmail.com 🍦🫧⛅️🥥

Followers
34.5k
Fake followers
21.3%
Engagement rate
2.34%
Average Reel plays
14.2k
Audience gender
female
88.83%
male
11.17%
Top performing Reels
  1. 25.5k
  2. 19.9k
  3. 18.8k
Engagement rate benchmark
  • Median
Audience location by country
United States
31.57%
Italy
6.9%
United Kingdom
6.1%
Germany
4.64%
Nigeria
4.64%
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12. Tasneem Fatima

India

Hyderabadi Voice Over Girl 🗣️ Content Creator| Vlogger| Social Influencer Hyderabad 🇮🇳 in Chicago 🇺🇸📍 🫶🏻language Perfume🥀 Main Account- @zainabb5074

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13. JOY ART RESIN

India

ASTM Certified Joy Art Resin One stop shop for Art Products 🌈 40 years of Excellence www.joyartresin.com From our Hearts, to your Art ! #JoyArtResin

Followers
27.3k
Fake followers
14.88%
Engagement rate
27.77%
Average Reel plays
4.7k
Audience gender
male
10.53%
female
89.47%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
88.39%
United States
2.83%
United Kingdom
0.83%
United Arab Emirates
0.8%
Brazil
0.8%
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14. Mathilda Holker

United Kingdom

Petite fashion, all things fragrances & a dose of Pinterest aesthetic 💌 mathildaholker@hotmail.com 📍Scotland ✨fragrance page : @thfragrancevault

Followers
20.7k
Fake followers
24.55%
Engagement rate
2.6%
Average Reel plays
6.8k
Audience gender
male
29.57%
female
70.43%
Top performing Reels
  1. 155.5k
  2. 4.5k
  3. 2.8k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
59.02%
United States
13.14%
India
2.13%
France
1.94%
Ireland
1.44%
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15. Ayesha Mumu| London Family & Lifestyle Blog

United Kingdom

✨Mummy & Aayash’s (4) digital diary ✨Lifestyle | Children books | London Dayouts |Selfcare & Fragrance rituals 📍 London 📩 ayesha.sugandhi@gmail.com

Followers
20k
Fake followers
10.32%
Engagement rate
2.06%
Average Reel plays
3.7k
Audience gender
female
89.49%
male
10.51%
Top performing Reels
  1. 589
  2. 579
  3. 568
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
57.46%
United States
15.59%
India
5.57%
Australia
2.79%
Canada
2.58%
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16. ~𝑨𝒏𝒏𝒆 𝑾𝒉𝒊𝒕𝒏𝒆𝒚~

United States

✨Beauty, Skincare & Makeup ✨Aesthetically pleasing content ✨Collaborations Welcomed #makeup #beauty

Followers
15.5k
Fake followers
5.4%
Engagement rate
2.65%
Average Reel plays
760
Audience gender
male
6.24%
female
93.77%
Top performing Reels
  1. 946
  2. 740
  3. 703
Engagement rate benchmark
  • Median
Audience location by country
United States
40.57%
United Kingdom
24.68%
India
6.55%
Canada
5.51%
Romania
3.42%
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17. hey.quinkaay

🥂Let’s catch up on fashion! Fashion + lifestyle Influencer PR/ Inquiries: Kimberly.quintana7@gmail.com 🍸 Check out my fragrance & Voyage Interview⤵️

Followers
15.1k
Fake followers
24.39%
Engagement rate
7.21%
Average Reel plays
2k
Audience gender
male
34.01%
female
65.99%
Top performing Reels
  1. 5k
  2. 4.8k
  3. 3.2k
Engagement rate benchmark
  • Median
Audience location by country
United States
49.98%
United Kingdom
20.63%
Colombia
3.79%
Mexico
2.32%
Argentina
2.21%
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18. Wandana Faheem | Luxury Fragrance Reviewer

United Kingdom

✨ Fragrance • Beauty • Skincare 🌸 Curated reviews • Captured with love 📍 UK | Manchester / London 💌 wandanafaheem@gmail.com

Followers
14.5k
Fake followers
11.2%
Engagement rate
2%
Average Reel plays
1.3k
Audience gender
female
88.56%
male
11.44%
Top performing Reels
  1. 1.8k
  2. 821
  3. 541
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
33.76%
United States
25.06%
India
14.55%
Canada
4.94%
Australia
2.25%
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20. Maddie

skincare lover, UGC creator ✉️ Collabs/PR: jrcpal16@gmail.com

Followers
13.7k
Fake followers
16.21%
Engagement rate
4.09%
Average Reel plays
1k
Audience gender
male
16.05%
female
83.95%
Engagement rate benchmark
  • Median
Audience location by country
United States
32.35%
Philippines
6.1%
United Kingdom
5.38%
Brazil
5.17%
India
3.44%
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