Top 20 Female Fragrance Influencers on Instagram (Feb 2026)

We found 77 fragrance Influencers
These influencers mention 'fragrance' in their Instagram bio. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
02/14/2026
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1. ghoul

コスメオタク🦇 yesstyle: GHOULJP1! and GHOUL everywhere else ! ! ▫️soft beauty girlie 🩶 fragrance glazer ✉️: ghoul@glistenmgmt.com

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2. Chantelle Petit

Kenya

Where soft womanhood & intentional motherhood meets my love for food, hair, travel, fragrance & beauty ❤️ Email: chantellewacheke@gmail.com

Followers
101.7k
Fake followers
23.64%
Engagement rate
3.32%
Average Reel plays
15.2k
Audience gender
female
69.47%
male
30.53%
Engagement rate benchmark
  • Median
Audience location by country
Kenya
81.5%
Tanzania
6.42%
United States
2.02%
United Arab Emirates
1.28%
South Africa
0.99%
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3. Tswily Nkhosi

South Africa

Cooking | Fashion | Hair |Beauty 📨: tsandziletswilydlamini@gmail.com Kitchen: @tswilyd_eats

Followers
99k
Fake followers
23.76%
Engagement rate
2.09%
Average Reel plays
28.3k
Audience gender
female
42.75%
male
57.25%
Engagement rate benchmark
  • Median
Audience location by country
South Africa
73.64%
eSwatini
15.63%
Botswana
1.18%
United States
1.15%
Nigeria
0.85%
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5. Naomi Maina Joseph Esq.

Nigeria

The Fragrance of God 💍 Dr. Joseph Minstrel | Lawyer | Business Tycoon | PublicSpeaker | Fashion Designer 📩Naomimaina1016@gmail.com

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6. FADEKEMI 👸🏾| Beauty Content Creator

Nigeria

Beauty | Lifestyle | Fragrance Makeup is my ART 🎨 🎓 Engineer 👸🏽|Leo ♌️ ✉️- zielamoree@gmail.com 📍🌎

Followers
62.5k
Fake followers
21.86%
Engagement rate
2.83%
Average Reel plays
3.1k
Audience gender
female
90.43%
male
9.57%
Engagement rate benchmark
  • Median
Audience location by country
Nigeria
59.2%
United States
13.18%
Ghana
5.06%
South Africa
3.05%
United Kingdom
2.51%
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7. Afolabi Royhan

Nigeria

modest fashion• lifestyle• fragrance 📍🇳🇬 📧workwithroyhan@gmail.com shop @lipsleek.ng 🛍️ I yap on frag @sniffwithroy bts @adornedbelle.ng ✨

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8. Maiya Nicole | Fragrance & Beauty

United States

🌴 LA Baby 💖 Made for you by @maiyanicole 📰 As seen in: Essence, Elle, Refinery29, The CUT, Harper’s Bazaar, Byrdie, 21Ninety + more

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9. Kimberley

South Africa

📍 Cape Town 📸 Beauty | Fragrance | Fashion 🍒 Gourmand Girl ✉️ mbalibeautyxo@gmail.com

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10. 𝐴𝑛𝑖 ☁️🧸

fragrance enthusiast | perfume recommendations love smelling good on a budget 🇪🇺🇮🇹 💌PR/collab: ani.scentedcloud@gmail.com 🍦🫧⛅️🥥

Followers
36.3k
Fake followers
21.19%
Engagement rate
2.42%
Average Reel plays
16.5k
Audience gender
male
11.14%
female
88.86%
Top performing Reels
  1. 25.5k
  2. 19.9k
  3. 18.8k
Engagement rate benchmark
  • Median
Audience location by country
United States
31.62%
Italy
7.25%
United Kingdom
5.93%
Nigeria
4.61%
Germany
4.48%

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11. Nonjabulo Zwane

South Africa

📻 GagasiFM: 9am-12pm 🎙️V/O artist, events MC radio 📻 | travel✈️ | fragrance🌸 | fashion👠 |champagne🥂 DON’T BOX ME!

Followers
34.1k
Fake followers
21.4%
Engagement rate
3.96%
Average Reel plays
14.5k
Audience gender
male
47.76%
female
52.24%
Engagement rate benchmark
  • Median
Audience location by country
South Africa
96.22%
United States
0.54%
Botswana
0.37%
Mozambique
0.2%
Zimbabwe
0.2%
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12. Mathilda Holker

United Kingdom

Petite fashion, all things fragrances & a dose of Pinterest aesthetic 💌 mathildaholker@hotmail.com 📍Scotland ✨fragrance page : @thfragrancevault

Followers
20.6k
Fake followers
24.67%
Engagement rate
2.5%
Average Reel plays
4.1k
Audience gender
male
29.62%
female
70.38%
Top performing Reels
  1. 4.5k
  2. 2.8k
  3. 1.5k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
58.98%
United States
13.06%
India
2.13%
France
1.9%
Ireland
1.44%
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13. Miss Mbawu 🇿🇦

South Africa

@meetingfocus.agency 🎓#WomaninShipping 💻Online Creative & Logistics

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14. ~𝑨𝒏𝒏𝒆 𝑾𝒉𝒊𝒕𝒏𝒆𝒚~

✨Makeup, Fragrance & Skincare ✨Aesthetically pleasing content ✨Collaborations Welcomed

Followers
15.5k
Fake followers
5.86%
Engagement rate
2.41%
Average Reel plays
734
Audience gender
male
6.1%
female
93.9%
Top performing Reels
  1. 945
  2. 740
  3. 692
Engagement rate benchmark
  • Median
Audience location by country
United States
40.3%
United Kingdom
25.24%
India
6.17%
Canada
5.47%
Romania
3.03%
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15. Wandana Faheem | Luxury Fragrance Reviewer

United Kingdom

✨ Fragrance • Beauty • Skincare 🌸 Curated reviews • Captured with love 📍 UK | Manchester / London 💌 wandanafaheem@gmail.com

Followers
15.4k
Fake followers
11.2%
Engagement rate
2.95%
Average Reel plays
1.3k
Audience gender
female
88.56%
male
11.44%
Top performing Reels
  1. 1.8k
  2. 821
  3. 541
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
33.76%
United States
25.06%
India
14.55%
Canada
4.94%
Australia
2.25%
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16. Taiwo - Lifestyle Creator and Influencer

Nigeria

Healthy Living | Fragrance | Fashion | Lifestyle 📧 Taiwoolushoga@gmail.com Shop - @teeshogsclothier

Followers
15k
Fake followers
21.18%
Engagement rate
2.02%
Average Reel plays
1.7k
Audience gender
female
82.37%
male
17.63%
Engagement rate benchmark
  • Median
Audience location by country
Nigeria
72.95%
United States
9.1%
United Kingdom
5.39%
Canada
2.98%
Ghana
1.85%
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17. Priiyapran

United States

✨ Fashion ❤️ | Beauty 💄 | Travel ✈️ | Fragrance 🌸 | Lifestyle 🏡 Serving luxe looks, cozy corners & signature scents ✨ Collabs:modaliyapriya2@gmail.com

Followers
14.2k
Fake followers
23.1%
Engagement rate
3.33%
Average Reel plays
6.3k
Audience gender
female
51.5%
male
48.5%
Top performing Reels
  1. 2.3k
  2. 2.3k
  3. 2.1k
Engagement rate benchmark
  • Median
Audience location by country
India
92.73%
United States
3.18%
Malaysia
1.36%
United Arab Emirates
0.45%
Iran
0.45%
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18. Puja

United Kingdom

Fragrance | Beauty | Lifestyle UK based 🇬🇧 For PR & Collabs- DM or email 📧reviewsbypuja01@gmail.com

Followers
14.2k
Fake followers
4.64%
Engagement rate
2.31%
Average Reel plays
1.1k
Audience gender
male
6.1%
female
93.9%
Top performing Reels
  1. 751
  2. 744
  3. 650
Engagement rate benchmark
  • Median
Audience location by country
United States
42.95%
United Kingdom
25.52%
Germany
7.88%
France
7.05%
Canada
4.15%
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