Top 20 Female Fragrance Influencers on Instagram (May 2026)

We found 95 fragrance Influencers
These influencers mention 'fragrance' in their Instagram bio. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
05/10/2026
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1. ghoul

コスメオタク🦇 yesstyle: GHOULJP1! and GHOUL everywhere else ! ! ▫️soft beauty girlie 🩶 fragrance glazer ✉️: ghoul@glistenmgmt.com

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3. Chantelle Petit

Kenya

Where soft womanhood & intentional motherhood meets my love for food, hair, travel, fragrance & beauty ❤️ Email: chantellewacheke@gmail.com

Followers
101.6k
Fake followers
23.64%
Engagement rate
2.54%
Average Reel plays
15.2k
Audience gender
female
69.47%
male
30.53%
Engagement rate benchmark
  • Median
Audience location by country
Kenya
81.5%
Tanzania
6.42%
United States
2.02%
United Arab Emirates
1.28%
South Africa
0.99%
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5. Naomi Maina

Nigeria

The Fragrance of God 💍 Dr. Joseph Minstrel | Lawyer | Business Tycoon | PublicSpeaker | Fashion Designer 📩Naomimaina1016@gmail.com

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6. Afolabi Royhan

Nigeria

modest fashion• lifestyle• fragrance • personality✨ 📍🇳🇬 📧workwithroyhan@gmail.com shop @lipsleek.ng 🛍️ I yap on frag @sniffwithroy

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7. Maiya Nicole | Fragrance & Beauty

United States

🌴 LA Baby 💖 Made for you by @maiyanicole 📰 As seen in: Essence, Elle, Refinery29, The CUT, Harper’s Bazaar, Byrdie, 21Ninety + more

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8. Kimberley

South Africa

📍 Cape Town 📸 Beauty | Fragrance | Fashion 🍒 Gourmand Girl ✉️ mbalibeautyxo@gmail.com

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9. Rea Riri

BCom in Banking and Finance 🎓 Part time Model 👗👠👙💅 Your Fragrance plug: Rea’s Fragrances 🔥 TikTok: @reas_fragrances TikTok: @rearirib

Followers
39.5k
Fake followers
22.61%
Engagement rate
6.45%
Average Reel plays
5.5k
Audience gender
female
35.76%
male
64.24%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
49.46%
Botswana
30.13%
Zimbabwe
3%
Namibia
2.28%
Nigeria
2.09%
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10. Azana Jezile

South Africa

Cape Town 🇿🇦| Skincare + Beauty + Lifestyle Email for PR+ Collaborations :jezileazana0@gmail.com Events Graduate, Mom and Wifey💍

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12. Lujain Subair

India

Beauty,Fashion and Fragrance Co-founder of @zak_makeovers 🇮🇳|🇴🇲|🇸🇦|🇬🇧|🇲🇾| 🇹🇭 | 🇫🇷 Managed by @blubox_media 📧 lujain@blubox.media

Followers
24.9k
Fake followers
11.45%
Engagement rate
3.66%
Average Reel plays
51.4k
Audience gender
female
81.74%
male
18.26%
Engagement rate benchmark
  • Median
Audience location by country
India
82.92%
United Arab Emirates
6.34%
Qatar
1.36%
Saudi Arabia
1.16%
United Kingdom
1.16%
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13. Nefertiti | Skincare + Fragrance

United States

📍jacksonville, florida compassionate hygiene, quirky smells & glowing skin ✨ esthetician finding joy & humor in beauty nefertiti@nightingalemgmt.co

Followers
24k
Fake followers
20.74%
Engagement rate
2.37%
Average Reel plays
9.3k
Audience gender
female
91.78%
male
8.22%
Top performing Reels
  1. I’m absolutely obsessed with the @b_lab_global Matcha Hydrating Real Sunscreen and I’ve been wearing it every single day since I got it in the mail this one came highly recommended by @honeyjarhajar and she doesn’t miss! If you want to see the full review and try-on, please comment so I can reply to the comment with a video! I love that this is a lightweight cream texture that turns more fluid as you warm it up in your hands. It’s really easy to manipulate and it took me about 30 seconds to fully blend it into my face! It has a nice natural glow without being oily or heavy at ALL- it doesn’t have a tacky or oily finish at all once it dries down. Best of all, this sunscreen has no white cast! It does have a little bit of that classic sunscreen smell but that’s a small price to pay for how good the formula is. You can actually find this on Stylevana for ONLY FIVE DOLLARS! That is an *insane* price for how good this is! The only downside is that the shipping might take a couple of weeks. I personally purchased mine on from a small Asian skincare shop on TikTok Shop for $9 which is still an amazing deal! The shipping took about a week. I have the product linked on TikTok on my full review video if you all are interested in buying! She also has a website you can purchase from @shopforeverglow 💗 Please let me know if you try it or if there are any other Korean sunscreens you want me to review! . . . . . #spf #sunscreen #sunscreenreview #koreansunscreen #koreanskincare #kbeautyskincare #affordablesunscreen #affordableskincare #skincaretips #skincarereels
    104.2k
  2. 29.5k
  3. 28.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
77.69%
United Kingdom
4.93%
Canada
4.19%
Nigeria
1.77%
Australia
1.32%
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14. Wandana Faheem | Luxury Fragrance Reviewer

United Kingdom

✨ Fragrance •Beauty •Skincare 🌸 Curated reviews •Captured with love 💫 34 📍 UK | Manchester/London 💌 wandanafaheem@gmail.com Lookfantastic :LFTFWANDANA

Followers
23.9k
Fake followers
11.73%
Engagement rate
2.12%
Average Reel plays
3.2k
Audience gender
female
88.56%
male
11.44%
Top performing Reels
  1. 5.4k
  2. 1.1k
  3. 883
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
33.67%
United States
24.82%
India
14.51%
Canada
4.99%
Australia
2.24%
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15. Priiyapran

United States

✨ Fashion ❤️ | Beauty 💄 | Travel ✈️ | Fragrance 🌸 | Lifestyle 🏡 Serving luxe looks, cozy corners & signature scents ✨ Collabs:modaliyapriya2@gmail.com

Followers
23.9k
Fake followers
23.23%
Engagement rate
4.27%
Average Reel plays
11.6k
Audience gender
female
51.5%
male
48.5%
Top performing Reels
  1. 1.6k
  2. 1.5k
  3. 1.4k
Engagement rate benchmark
  • Median
Audience location by country
India
92.76%
United States
3.17%
Malaysia
1.36%
United Arab Emirates
0.45%
Iran
0.45%
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16. Mathilda Holker

United Kingdom

Petite fashion | fragrances | doses of Pinterest aesthetic ✨find my fragrance page: @thfragrancevault 💌 mathildaholker@hotmail.com Scotland

Followers
20.1k
Fake followers
25.02%
Engagement rate
2.49%
Average Reel plays
3.8k
Audience gender
female
70.45%
male
29.55%
Top performing Reels
  1. 5.8k
  2. 2.8k
  3. 1.5k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
58.94%
United States
12.94%
India
2.13%
France
1.94%
Canada
1.52%
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17. Liana

United States

Fragrance Enthusiast | Sharing scent stories & reviews 💌: lianasfavorites@yahoo.com PR & UGC Friendly

Followers
17.9k
Fake followers
17.48%
Engagement rate
9.79%
Average Reel plays
1.4k
Audience gender
female
84.54%
male
15.46%
Top performing Reels
  1. 1.2k
  2. 1.2k
  3. Shagaf Oud Vanilla Toffee @swissarabianperfumes Oh, toffee is often overshadowed by its confectionary sister, caramel, especially when it comes to baking and sugar confections. However, I must confess that I have a preference for the denser, richer buttery notes that toffee imparts. This is particularly true with my first experience of Shaghaf Vanilla Toffee, where the buttery toffee essence truly takes center stage in the fragrance. The scent opens with the luscious, smooth aroma of caramelized sugar, exuding that familiar dense and buttery quality we associate with traditional toffee. As it develops, there’s a subtle hint of spice that I suspect comes from cardamom, evoking the sensation of being delicately sprinkled into the mixture just moments before it finishes cooking. This touch of spice melds seamlessly into the overall toffee profile, enhancing its complexity. As the fragrance dries down, a more pronounced vanilla note begins to emerge, elevating the overall depth of the scent. I was pleasantly surprised to discover that what I believed to be a date note was indeed corroborated when I looked up the fragrance notes online. In fact, during the dry down, Shaghaf Vanilla Toffee bears a striking resemblance to a Sticky Date cake, even more so than Lush’s own Sticky Dates. The combination of dates, vanilla, warm spices, and walnuts creates a beautifully harmonious blend, while the toffee notes evoke the sense of the traditional butterscotch sauce used in that traditional recipe. It’s absolutely delightful! I want to express my gratitude to the wonderful team @swissarabianperfumes for this thoughtful gift – it truly brightened my day! 💛 Have you had the opportunity to try this new release from Swiss Arabian yet?
    1.2k
Engagement rate benchmark
  • Median
Audience location by country
United States
28.32%
United Kingdom
7.08%
Germany
3.54%
United Arab Emirates
3.54%
Spain
3.54%
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18. Iga Taraska

Shop & Save through link ⬇️ 📧 iga.justdre@gmail.com Skincare. Makeup. Fragrance. Haircare

Followers
17.2k
Fake followers
13.83%
Engagement rate
2.45%
Average Reel plays
3.8k
Audience gender
female
92.34%
male
7.66%
Top performing Reels
  1. 134.3k
  2. 2.4k
  3. 2.2k
Engagement rate benchmark
  • Median
Audience location by country
United States
38.37%
United Kingdom
16.2%
India
9.02%
Canada
7.6%
Australia
3.63%
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19. Mathilda - Fragrance enthusiast

United Kingdom

fragrance obsessor|collector|expert ✨everything you need to know about perfumes & scents Find your signature scent Featured in @the.independent

Followers
16.6k
Fake followers
6.33%
Engagement rate
3.8%
Average Reel plays
5.6k
Audience gender
female
90.16%
male
9.84%
Top performing Reels
  1. 22.6k
  2. 4.9k
  3. 2k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
21.88%
Italy
18.75%
United States
6.25%
Portugal
4.69%
Canada
4.69%
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20. Jasmine • perfume lover 🫧

Sweden

Fragrance enthusiast 🤍 TikTok: jasmine.devi 💌 jasminedevi01@gmail.com

Followers
16.6k
Fake followers
24.08%
Engagement rate
2.76%
Average Reel plays
2.4k
Audience gender
female
90.4%
male
9.6%
Top performing Reels
  1. 101.6k
  2. 4.2k
  3. 3.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
29.28%
United Kingdom
5.67%
France
3.59%
Nigeria
3.36%
Italy
3.28%
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