Top 20 Female Fragrance Influencers on Instagram (Sep 2026)

We found 97 fragrance Influencers
These influencers mention 'fragrance' in their Instagram bio. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
09/19/2026
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1. ghoul

Japan

コスメオタク🦇 yesstyle: GHOULJP1! and GHOUL everywhere else ! ! ▫️soft beauty girlie 🩶 fragrance glazer ✉️: ghoul@glistenmgmt.com

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3. Naomi Maina

Nigeria

The Fragrance of God 💍 Dr. Joseph Minstrel | Lawyer | Business Tycoon | PublicSpeaker | Fashion Designer 📩Naomimaina1016@gmail.com

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4. Afolabi Royhan

Nigeria

modest fashion• lifestyle• fragrance • personality✨ uhm.. just call me ROY 📧workwithroyhan@gmail.com shop @lipsleek.ng 🛍️ I yap on frag @sniffwithroy

Followers
61.4k
Fake followers
21.45%
Engagement rate
3.71%
Average Reel plays
26.3k
Audience gender
female
49.01%
male
50.99%
Engagement rate benchmark
  • Median
Audience location by country
Nigeria
84.58%
Ghana
2.98%
United States
2.94%
United Kingdom
1.1%
Kenya
0.82%
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5. Maiya Nicole | Fragrance & Beauty

United States

🌴 LA Baby 💖 Made for you by @maiyanicole 📰 As seen in: Essence, Elle, Refinery29, The CUT, Harper’s Bazaar, Byrdie, 21Ninety + more

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6. ☾・゚✧ Claudie ✧・゚☽ 🐇

Poland

🇵🇱🇪🇺enthusiast of fragrance and all kinds of oddities pinterest and tik tok : claudies.diaries 🐇 ✉️ claudies.diaries@gmail.com

Followers
47.4k
Fake followers
17.51%
Engagement rate
4.41%
Average Reel plays
25k
Audience gender
female
91.87%
male
8.13%
Engagement rate benchmark
  • Median
Audience location by country
United States
25.91%
Italy
8.41%
Poland
8.13%
United Kingdom
7.98%
Germany
5.02%
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7. Irene Koki Mutungi

First African B787 Dreamliner female Captain. Loves God, aviation, books, gardens, beauty, fragrance ,fine dining , living my best life ✈️🌺👩🏽‍✈️

Followers
46.7k
Fake followers
19.66%
Engagement rate
2.36%
Average Reel plays
8.4k
Audience gender
female
39.28%
male
60.72%
Engagement rate benchmark
  • Median
Audience location by country
Kenya
57.16%
Tanzania
11.83%
United States
6.88%
South Africa
3.76%
Nigeria
3.33%
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8. Nonjabulo Zwane

South Africa

📻 GagasiFM: 9am-12pm 🎙️V/O artist, events MC radio 📻 | travel✈️ | fragrance🌸 | fashion👠 |champagne🥂 DON’T BOX ME!

Followers
44.7k
Fake followers
21.4%
Engagement rate
6.54%
Average Reel plays
14.5k
Audience gender
female
52.24%
male
47.76%
Engagement rate benchmark
  • Median
Audience location by country
South Africa
96.22%
United States
0.54%
Botswana
0.37%
Mozambique
0.2%
Zimbabwe
0.2%
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9. Kimberley

South Africa

📍 Cape Town 📸 Beauty | Fragrance | Fashion 🍒 Gourmand Girl ✉️ mbalibeautyxo@gmail.com

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10. Rea Riri

BCom in Banking and Finance 🎓 Part time Model 👗👠👙💅 Your Fragrance plug: Rea’s Fragrances 🔥 TikTok: @reas_fragrances TikTok: @rearirib

Followers
41k
Fake followers
22.61%
Engagement rate
22.91%
Average Reel plays
5.5k
Audience gender
female
35.76%
male
64.24%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
49.46%
Botswana
30.13%
Zimbabwe
3%
Namibia
2.28%
Nigeria
2.09%

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11. Kels 🎀 🦢

Canada

♡ Honest beauty reviews + vanilla perfume ♡ ✨Tiktok: Kelsielynnxoxo (140k+) ✨ 💌 PR/Collabs: kelsielynnxoxo@outlook.com | 🇨🇦

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12. Diamond D-Lo✨ | Lifestyle Creator

United States

Reminding You To Prioritize Yourself ✨ Fitness • Fragrance • Finds • Facts Sharing Gems That Elevate Everyday Life ↓

Followers
27.9k
Fake followers
20.52%
Engagement rate
3.37%
Average Reel plays
6.5k
Audience gender
female
66.8%
male
33.2%
Engagement rate benchmark
  • Median
Audience location by country
United States
97.05%
Nigeria
0.33%
Ghana
0.22%
Puerto Rico
0.22%
Jamaica
0.22%
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13. Dee

India

•Honest fragrance takes > hype •I provide fragrance consultations •I like to rant sometimes •📩 - caughtupwithdee@gmail.com

Followers
27.4k
Fake followers
18.59%
Engagement rate
10.5%
Average Reel plays
64.6k
Audience gender
female
43.95%
male
56.05%
Engagement rate benchmark
  • Median
Audience location by country
India
92.49%
United States
1.35%
United Arab Emirates
1.11%
Pakistan
0.68%
Canada
0.64%
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14. Dina’s Scent Tales

United Arab Emirates

👩🏻‍🔬Training perfumer 💖Reviews, collections, unboxing, & more 🪪UAE Permit #6262357 💌DM for PR / Collab 📍🇦🇪 (not a seller)

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15. Lujain Subair

India

Building @lama.by.lujain Beauty,Fashion and Fragrance 🇮🇳|🇴🇲|🇸🇦|🇬🇧|🇲🇾|🇹🇭|🇫🇷 Managed by @blubox_media 📧 lujain@blubox.media

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16. Priiyapran

United States

✨ Fashion ❤️ | Beauty 💄 | Travel ✈️ | Fragrance 🌸 | Lifestyle 🏡 Serving luxe looks, cozy corners & signature scents ✨ Collabs:modaliyapriya2@gmail.com

Followers
22.3k
Fake followers
23.77%
Engagement rate
2.88%
Average Reel plays
9.5k
Audience gender
female
51.5%
male
48.5%
Top performing Reels
  1. 4.7k
  2. 1.6k
  3. 1.5k
Engagement rate benchmark
  • Median
Audience location by country
India
92.76%
United States
3.17%
Malaysia
1.36%
United Arab Emirates
0.45%
Iran
0.45%
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17. Mathilda - Fragrance enthusiast

United Kingdom

fragrance obsessor|collector|expert ✨everything you need to know about perfumes & scents Find your signature scent Featured in @the.independent

Followers
22.3k
Fake followers
8.86%
Engagement rate
2.72%
Average Reel plays
5k
Audience gender
female
90.16%
male
9.84%
Top performing Reels
  1. 1.9k
  2. 1.6k
  3. Layering perfumes has become one of my favourite ways to rediscover fragrances I already love, and yes they don’t NEED to be layered but it’s another personal dose of creativity Rather than creating something outright ‘in your face’, I’m usually looking for a subtle shift in character. A touch more texture. A greener perspective. A softer silhouette. Sometimes all it takes is one complementary fragrance to reveal a side of another that I’d never noticed before. These are 10 exceptional combinations I’ve discovered, each chosen to create a different mood, from sparkling Mediterranean afternoons and windswept botanical gardens to polished woods and effortless, elite levels of chic. In my opinion, the best layering combinations don’t smell like two perfumes worn together. They smell as though they were always meant to exist. Which pairing are you trying first? ✨ Diptyque Orphéon EDT + BDK Silver Ceremony ✨YSL Tuxedo Sharp Patchouli + Vilhelm Parfumerie Dear Lord ✨ @jilsander Coffea + @officialbyredo Bal d’Afrique ✨ Chloé Cedrus Intense + Clive Christian Matsukita ✨Atelier des Ors Blue Madeleine + Frederic Malle Dans Tes Bras ✨ Diptyque L’Eau des Hespérides + Acqua di Parma Mirto di Panarea ✨ Chloé Hysope + Vilhelm Parfumerie Basilico & Fellini ✨ @diorbeauty Dior Paradise + Aesop Virēre ✨ Matiere Premiere Parisian Musc + Gabar Float ✨ Arquiste A Grove By the Sea + Diptyque L’Ombre dans L’Eau #fragrancelayering #perfumelayering #fragrancecollection #fragrances #thfragrancevault
    1.6k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
22.22%
Italy
17.46%
United States
6.35%
Canada
4.76%
Greece
4.76%
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18. Puja

United Kingdom

Fragrance | Beauty | Lifestyle UK based 🇬🇧 For PR & Collabs- DM or email 📧reviewsbypuja01@gmail.com Charlotte Tilbury -CT-SOCV8IUH8AH

Followers
22.1k
Fake followers
4.75%
Engagement rate
2.97%
Average Reel plays
1.6k
Audience gender
female
93.88%
male
6.12%
Top performing Reels
  1. ✨ POV: You think you’re unboxing a perfume… then Valentino turns it into an experience. 💜 The moment I opened this Valentino Beauty gift box, I knew it was something special. Inspired by Born in Roma Purple and Valentino’s Purple Melancholia concept, the experience is all about individuality, creativity and celebrating what makes you, you. 💜Born in Roma Donna Purple opens with the brightness of Calabrian bergamot and a luminous orange blossom accord before settling into a warm trail of bourbon vanilla. It feels vibrant, feminine and effortlessly uplifting. 💜Born in Roma Uomo Purple takes a deeper, more textured approach, blending aromatic lavandin and spicy cardamom with rich amber woods. It’s warm, sophisticated and leaves behind a memorable signature that lingers beautifully. Donna feels fruity, radiant and sweet, Uomo leans into woody warmth and refined intensity. Two different moods, yet both connected through Valentino’s Purple Melancholia story of memories, emotions and self-expression. What made this gift box even more memorable was the interactive element. The personalised purple paint markers and keepsake box encouraged me to reflect on special memories and meaningful connections. It wasn’t just about discovering a perfume, it was about expressing creativity and celebrating the people and moments that matter most. Born in Roma Purple perfectly captures that balance of confidence, individuality and modern elegance. A gorgeous fragrance wrapped in an unforgettable experience💜✨ Available @sephora Gifted without obligation @valentino.beauty #ValentinoBeauty #BornInRoma #BornInRomaPurple #WhosYourPurple Fragrance
    845
  2. 804
  3. 794
Engagement rate benchmark
  • Median
Audience location by country
United States
43.17%
United Kingdom
24.16%
Germany
7.72%
France
7.33%
Canada
4.55%
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19. Mariam kandeel

one day the devil whispered in my ear; “you are not strong enough to withstand the storm”. today i whispered in the devil’s ear; “i am the storm”.

Followers
16.9k
Fake followers
18.46%
Engagement rate
2.94%
Average Reel plays
-
Audience gender
female
67.39%
male
32.61%
Top performing Reels
No info available
Engagement rate benchmark
  • Median
Audience location by country
United Arab Emirates
49.06%
Egypt
30.19%
United Kingdom
3.77%
Portugal
1.89%
Australia
1.89%
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20. Iga Taraska

United States

Shop & Save through link ⬇️ 📧 iga.justdre@gmail.com 35+ Beauty Creator Skincare. Makeup. Fragrance. Haircare Mom of 3 🤍

Followers
16.7k
Fake followers
14.69%
Engagement rate
2.35%
Average Reel plays
1.9k
Audience gender
female
92.36%
male
7.64%
Top performing Reels
  1. 941
  2. 941
  3. 776
Engagement rate benchmark
  • Median
Audience location by country
United States
38.28%
United Kingdom
16.18%
India
9.01%
Canada
7.56%
Australia
3.62%

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