Top 20 Melbourne Fashion Influencers on Instagram (Jul 2026)

We found 338 fashion Influencers in Australia
These influencers mention 'fashion' in their Instagram bio and have audiences primarily in Australia. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
07/07/2026
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1. Rachana Kuncha Koorthy

Australia

just a tech girlie that loves fashion, beauty, dance & life melb but always in new york 📍currently in melbourne, australia 💌 rachana@flaremp.com

@rachanakoorthy
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Get audience breakdown
Followers
174.5k
Fake followers
11.15%
Engagement rate
3.97%
Average Reel plays
149.2k
Audience gender
female
37.28%
male
62.72%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
30.97%
Sydney
4.59%
Greater London
3.89%
Perth
2.27%
New York City
2.16%
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2. Alex Pendlebury

Australia

Presenter | Nutritionist Family •Fitness •Outdoors☀️•Travel •Fashion Ambassador @mercedesbenzberwick 📧Matthew @chadwickmodels .com BScFood&Nutrition

@alpendlebury
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Get audience breakdown
Followers
120k
Fake followers
21.02%
Engagement rate
2.58%
Average Reel plays
100.6k
Audience gender
female
68.18%
male
31.82%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
44.97%
Perth
5.2%
Adelaide
3.62%
Sydney
2.93%
Brisbane
2.19%
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3. SARITA | Style, Food & Life 40+

Australia

I help busy mums dress confidently & cook easy meals 43 Mum/Model in Melbourne 🇦🇺 Home •Fashion •Food •Travel 🤝@daymanagement Alanah@daymgmt.com.au

@saritaholland
@saritaholland
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Get audience breakdown
Followers
118.8k
Fake followers
28.41%
Engagement rate
1.82%
Average Reel plays
43.2k
Audience gender
female
76.47%
male
23.53%
Top performing Reels
  1. Now what should I cook with all this?? 🤔 This is your sign to set an early alarm, Melbourne 👇 This is Melbourne Market Super Saturdays - a rare chance to shop Victoria’s wholesale market direct to the public. 🧺 Produce sold in bulk (by the box or tray) 💰 Wholesale prices = amazing value per piece 👯 Split a box with friends or family 🌸 Wholesale flowers - perfect for weddings, hens parties & events 🥖 Hot food on-site (yes to banh mi and burek) 📍 Epping | Saturdays only | 8:30am-1:30pm (limited time) This is the Melbourne Market in Epping, and it’s how the pros shop. @melbmarketsupersaturdays AD
    18.5k
  2. You’re going to want to SAVE this if you love cheese & spinach pie 🤤 I saw this recipe on TikTok and had to make it… honestly SO good. Crispy, cheesy, a little bit messy in the best way. Bloody YUM!! Recipe: • 1–1.25 packets filo pastry, cut into ribbons • 1 block feta, crumbled • 1 block halloumi, crumbled (or sub mozzarella) • Handful spinach, chopped Mix: • 250ml milk • 2 eggs • ~50–60ml olive oil (or melted butter) • 2 tsp baking powder Layer filo in a dish → add cheese + spinach → pour over some of the mixture → top with more filo → pour over the rest. Finish with ~50g melted butter on top (and sesame seeds if you like). I Air fried mine on the @cuisinart_au ~15 mins or bake in oven at 180°C for ~25 mins until golden + crispy.
    10.6k
  3. Do you ever wish you could see what’s really going on inside your body? On the outside, you’d probably say I look fit and healthy… but inside, my results told a very different story. I went into Everlab thinking something was wrong with my hormones… but the real reason my body was holding onto fat was completely different. For years I thought skipping meals, fasting and “pushing through” was helping me stay lean. Turns out, my body was running on empty -low muscle mass, elevated visceral fat, low ferritin, high antibodies… it was doing everything it could to protect me. The crazy part? My strength was incredible. My bone density was amazing. My testosterone was high in a really good way. And that huge spike in oestrogen? I wasn’t in perimenopause at all -I was actually ovulating on the day of my test. 👀 The real magic happened after the testing. My one-on-one call with Dr Aldi was honestly life-changing -she explained every marker so clearly that everything finally made sense. The fitness specialist mapped out exactly how I should be training going forward. And the dietitian banned me from calorie counting and weighing myself… and told me to actually nourish my body again. And Everlab doesn’t just stop at bloods and fitness. They also offer Whole Body MRIs, gut microbiome testing, genetic health tests, advanced heart scans… literally everything you’d never get in a standard check-up. This experience has completely changed how I think about food, how I’ll train and how I take care of myself. Because you can look like the healthiest person on the outside and feel like you’re doing everything right… but until you actually delve deep, you don’t realise what’s really going on. If you’ve ever thought ‘I just don’t feel like myself,’ book in with Everlab -it’s the best thing I did. Use code SARITA50 for $50 off and please if you have any questions, ask away! @everlab_health AD
    9.2k
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
43.82%
Sydney
4.04%
Perth
2.71%
Brisbane
2.54%
Gold Coast
2.14%
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4. Su Altunbas ♡

Australia

🕊️muslim born revert sharing valuable faith, hijab + modest fashion guidance ↓ sisters, join our sisterhood 🫶🏼

@su.altunbas
@su_altunbas
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Get audience breakdown
Followers
52.7k
Fake followers
22.19%
Engagement rate
5.04%
Average Reel plays
14.7k
Audience gender
female
86.48%
male
13.52%
Top performing Reels
  1. RESHOOT 🔥 here is a snippet of some of the great content we captured! Before I wore the hijab, I knew I would have had to delete 5 years worth of content that was created, but I didn’t let that stop me. A fresh new look! 🤩
    18.5k
  2. 𝐘𝐨𝐮 𝐜𝐚𝐧 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐭𝐡𝐢𝐬 𝐯𝐢𝐚 𝐭𝐡𝐞 𝐥𝐢𝐧𝐤 𝐢𝐧 𝐦𝐲 𝐛𝐢𝐨 🫶🏼 Ever since wearing the hijab, I’ve been confused about how to organise them that makes them easily accessible & neat. Sooo, as soon as I discovered this, I knew it was perfect! 😍 Super tidy and aesthetic! 😍 You can colour coordinate your hijabs & rather than having them folded in the draws & creased, this helps your hijabs stay ironed! Do we LOVE IT because I absolutely do?! 🥲
    205.4k
  3. POV: You and your sister performed Umrah together 🤍 From making dua side by side to standing before the Kaaba in tears, this is a memory we’ll carry forever. Nothing compares to worshipping together, feeling the same peace, the same surrender. May every sister get to experience this one day 🕋 #umrah2025 #makkahvlog #sistersindeen #makkahmoments #umrahexperience #kaabaview #modestfashıon #hijab
    30k
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
25.22%
Qingdao
3.17%
Los Angeles
2.78%
Sydney
2.42%
New York City
1.64%
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5. ELLIOT GARNAUT.

Australia

Fashion @sunriseon7 @morningshowon7. Voice of Style @davidjonesstore. Creative Strategist @baysebrand. Friend @moetchandon. Co-host @noutesinthevalet.

@elliotgarnaut
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Get audience breakdown
Followers
48.4k
Fake followers
25.23%
Engagement rate
3.16%
Average Reel plays
18.4k
Audience gender
female
86.26%
male
13.74%
Top performing Reels
  1. Still trying to find the words. The Big 5 Marathon. Through sand, sunburn, hills, and wildlife… it was the hardest thing I’ve ever done. But it was also one of the most unforgettable. This was so much more than a race. It was a journey powered by purpose, community, and the kind of electric energy that only happens when you’re surrounded by the best kind of people. We came from different places, some strangers, some friends and left as something more. The laughter, the late nights, the deep chats, the tears… every moment will stay with me forever. To Bickers @bickmorecarrie - your heart, your vision, your strength. I’m in awe of you. This charity and what you’ve built with Carrie’s Beanies for Brain Cancer is nothing short of extraordinary. To Captain Sammy McGuane @sammcguane - your leadership is seismic. Thank you for guiding us with heart and humour. Together thanks to the generosity of family, friends, and strangers we’ve raised over $1.1 million to fight brain cancer. I can’t quite wrap my head around it. Gratitude doesn’t feel like a big enough word. We did it team!!!!!!! @carriesb4bc
    5.2k
  2. I would do it all over again for these memories with these beautiful people 🤍 all for @carriesb4bc 🫶🏼
    4.6k
  3. Florals? For autumn?… Actually groundbreaking. AW26 at @chadstone.au has arrived, that’s all. #ChadstoneAW26 #AutumnWinter
    2.5k
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
40.29%
Sydney
14.77%
Perth
4.03%
Brisbane
3.41%
Adelaide
2.89%
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6. Shan Kerr

Australia

@shan.kerr.studio art and fashion🧚 socials: shan@hutton-house.com modelling: alison@giantmanagement.com

@shan.kerr
@shan.kerr
Check contact details
Get audience breakdown
Followers
47.2k
Fake followers
17.59%
Engagement rate
14.07%
Average Reel plays
27.7k
Audience gender
female
63.16%
male
36.84%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
57.71%
Sydney
2.4%
Perth
2.17%
Gold Coast
1.94%
Adelaide
1.37%
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7. Emma Peel

Australia

Australian radio host (@pbsfm ), DJ, vintage fashion hoarder, lover of the 60's/70's, mother, 🎹 @curlersband , 🛠️elbow-deep in restoring a 70s Fiat🇮🇹

@djemmapeel
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Get audience breakdown
Followers
40.2k
Fake followers
16.3%
Engagement rate
1.38%
Average Reel plays
8.7k
Audience gender
female
63.94%
male
36.06%
Top performing Reels
  1. 🪢My tribute to the glorious, bonkers world of 70s macramé pattern books: equal parts inspiration and insanity. 👀👌 I’m not laughing at them. I’m laughing with them. Mostly. 😝 Be honest — which one are you making first? Vote in the poll or comment below, champs! And before you ask, yes I can macrame. I macrame owls, elaborate plant holders (ecstasy style). I’ve got packets of original eyes for King Kroker which, believe me, are even more alarming to look at on their own rather than woven into a knotted frog shape. With some encouragement maybe I’ll make another one and scare my children (again)‼️‼️‼️ #macramé #macramehomedecor #vintagecraft #1970svintage
    62.7k
  2. Found this old cake book from the 90s and, well, I have questions. 🤔😂 Including….. Which one do you think I should make? I’d like to point out, incase it wasn’t OBVIOUS from my previous “baking” reel that I am NOT qualified for this‼️I have NO idea what I’m doing, everyone‼️‼️‼️‼️NO 👏IDEA👏 Now that I’ve cleared that up, vote in the poll if you like. 😂 (I couldn’t include them all, so if your fave/one you think I should attempt isn’t listed, chuck it in the comments.) 💋😝 . . #cakefails #retrocakes #bakinghumor #vintagestyle
    17.9k
  3. Somewhere out there, a mum is doing this perfectly. THIS IS NOT THAT STORY! 👀🫠😆 If you grew up in Australia in the 80s, you know this book. It was the holy grail of childhood birthdays – every kid flipping through its pages, dreaming of the masterpiece their mum was going to create. I have fond memories of the cakes my mum baked for me and my sister. She gifted me her copy when I had children. Since then, every year I go to bake a cake from it there’s some sort of friggin disaster that has me in a panic until the early hours of the morning. 😆But I’ve learnt over the years that all disasters can be fixed with plenty of icing, fondant and a couple of skewers. 🤌👌Hahahaha. The duck cake nearly broke me, though. I do not recommend making it. 🚫⛔️😂 BTW, I’m keen to hear your birthday cake triumphs and failures. Or memories are also nice, too. Bring it on! 💋
    13.5k
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
46.12%
Sydney
2.14%
Greater London
1.99%
Los Angeles
1.54%
Brisbane
1.39%
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8. Sophie Walton

Australia

australian 🦘 farm → fashion 4th gen merino wool heritage🐑 Collabs : sophie@sophiewalton.com

@sophiewalton___
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Get audience breakdown
Followers
32.2k
Fake followers
11.42%
Engagement rate
4.72%
Average Reel plays
19.9k
Audience gender
female
43.56%
male
56.44%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
29.29%
Gold Coast
2.85%
Sydney
1.34%
Brisbane
1.17%
Surf Coast
1.09%
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9. Dani Shreeve

Australia

Melbourne Fashion | Beauty | Interiors Collaborations: dani.shreeve@me.com

@dani.shreeve
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Get audience breakdown
Followers
26.5k
Fake followers
34.15%
Engagement rate
5.9%
Average Reel plays
13.1k
Audience gender
female
67.76%
male
32.24%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
34.39%
Sydney
7.22%
Perth
5.2%
Adelaide
3.38%
Brisbane
3.04%
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10. H E R M I Z

Australia

AUSTRALIAN HAIRDRESSER OF THE YEAR 2✖️VICTORIAN HAIRDRESSER OF THE YEAR Artistic director @joeyscandizzosalon Rep Lena @hsm_talentagency

@hermizdaniel
Check contact details
Get audience breakdown
Followers
25.8k
Fake followers
25.54%
Engagement rate
1.38%
Average Reel plays
14.3k
Audience gender
female
83.64%
male
16.36%
Top performing Reels
  1. Ssooooo @mermade.hair sent me this cute as package and asked if I could do a reels on and I delivered and so did @shiann.dale with her face and hair 😍😍😍😍😍😍😍😍😍😍😍 I did try and match my hat too 🙈🙈🙈🥰🥰🥰 head over to their page and use my discount code HERMIZ for a 15% off sitewide #MERMADEHAIR #MERMADEHAIRPARTNER #hermiz #hairbyhermiz #hair
    20.9k
  2. @shiann.dale looking all toxic 🔥🔥🔥🔥🔥🔥🔥🔥 using @excellentedges #hairbyhermiz #hermiz #fringe #bangs #sexyhair #blowout #hairtransformation #hair #reels #instareels #viral
    8.1k
  3. What an honor to be nominated for Australian hairdresser of the year for the second time! And what a great way to hear it surrounded by my loved ones! Thanks and congrats to @joeyscandizzosalon for the business nomination also. Thanks to @aushairfashionawards @thejournalmag for putting on such an amazing event. Images to come soon with this team @andrewotoolestudios @janjanwuwu @karlybrown and @elevenaustralia @amazinghairaustralia #hairdresseroftheyear #hermiz #hairbyhermiz #livingthedream
    7.6k
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
33.47%
Sydney
8.11%
Brisbane
4.05%
Perth
3.6%
Adelaide
2.53%

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11. Nawwar Bryant - UGC and Content Creator

Australia

Lifestyle | Fashion | Food | Travel Empowering you through my journey in motherhood and life after loss 🇦🇺 🇲🇾 Mum of 4 Zs melbournemumofzs@gmail.com

@melbournemumofzs
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Get audience breakdown
Followers
22.4k
Fake followers
16.39%
Engagement rate
1.07%
Average Reel plays
7.5k
Audience gender
female
89.41%
male
10.59%
Top performing Reels
  1. Love the quiet of early mornings before the rush of the day and if Dad does school drop off 😅 and especially the sleepy cuddles❤️ Are you an early bird or night owl? #melbournehijabimama #melbournehijabiblogger #hijabimama #earlybirdlove #hijabiswholift #gymbeforework #workingmumlife #ditlofamom #dayinthelife #threewithmeoneinheaven #lovemybabies
    17.1k
  2. Come with me for a full weekday. When my parents are in town our entire family eats together almost every night 🤲🏻❤️ Do you enjoy family dinners? #melbournehijabiblogger #hijabimama #threewithmeoneinheaven #themumlife #newhijabi #fyp #hijabifashion #ditl #bigfamilylife❤️ #lovemyfam #alhamdullilah
    5.2k
  3. Nothing better than coming to an end of a work day! Colder weather means leaving the house before sunrise and coming home just at it sets. The best part is ending the night with kiddie cuddles ❤️ Are you team hot 🌞 or cold ❄️weather? #hometime #nightroutine #ditl #fyp #melbournehijabiblogger #hijabimama #lifewithkids #followmehome #threewithmeoneinheaven #discoveryunder10k
    4.1k
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
21.8%
Sydney
13.54%
Perth
4.29%
Gold Coast
3.6%
Brisbane
3.27%
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12. CATHERINE ADA

Australia

your relatable fashion girlie ⋆ ˚｡⋆୨♡୧⋆ ˚｡⋆ 📧 contact@vivemanagement.com.au 🌼 Melbourne, Aus 🎶 tiktok: catherine.ada

@catherine.ada
@@CatherineAda
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Get audience breakdown
Followers
22.3k
Fake followers
13.97%
Engagement rate
24.57%
Average Reel plays
17.8k
Audience gender
female
90.41%
male
9.59%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Sydney
32.88%
Melbourne
15.55%
Adelaide
1.6%
Greater London
1.1%
Brisbane
0.82%
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13. Georgia Hatzis

Australia

Hazel’s mummy. @ggpragency

@gigihatzis
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Get audience breakdown
Followers
22.2k
Fake followers
31.89%
Engagement rate
1.16%
Average Reel plays
15.8k
Audience gender
female
87.16%
male
12.84%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
19.6%
Adelaide
13.17%
Sydney
10.4%
Brisbane
3.12%
London
2.36%
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14. 🌵HOLLY🌵

Australia

Life’s better in a bikini and a good mood 🌞👙

@holzieee_
@holzieee_
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Get audience breakdown
Followers
21.5k
Fake followers
17.86%
Engagement rate
2.2%
Average Reel plays
8.3k
Audience gender
female
36.22%
male
63.78%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
57.57%
Gold Coast
1.69%
Sydney
1.18%
Perth
1.01%
Brisbane
0.76%
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15. chlo

Australia

aus📍 fashion design @ rmit & amfi @millie_and_chloe

@chloealexandra.xo
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Get audience breakdown
Followers
18.3k
Fake followers
20.48%
Engagement rate
4.85%
Average Reel plays
13.4k
Audience gender
female
90.59%
male
9.41%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
10.36%
Sydney
4.39%
Perth
3.1%
Brisbane
2.94%
Gold Coast
2.53%
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16. EDGELEY

Australia

Fashion & costume designer, stylist, fashion history/ beauty nerd based in Naarm/Melbourne🏳️‍🌈🏳️‍⚧️ Enquiries via email #edgeleybabes

@ms_edgeley
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Get audience breakdown
Followers
17.1k
Fake followers
25.22%
Engagement rate
1.4%
Average Reel plays
3.7k
Audience gender
female
86.58%
male
13.42%
Top performing Reels
  1. I love @amylandthesniffers so I made Amy these shorties 💚 and then (knowing Amy’s predilection) I thought I’d make a ridiculously Tiny Bikini top and gloves to match. SO excited to see them in action! wish I was at these gigs at the Camden Roundhouse. Funny fact/ one NYE 2009 I went to see @marawa perform in Le Clique at the roundhouse. It was snowing and I was wearing a tiny black mini dress and a huge neck ruff. Somehow I got roped into being one of the people who set off the massive glitter cannons at midnight. It was terrifying but quite exhilarating and a very exciting was to ring on the new year! Lots of LOVE to all my performer friends! You rule. Thank you to @samhuddlestonxp for these excellent photos 💚💚💚 #edgeleybabes to the max ✨
    1.7k
  2. 12 years of wedded bliss to this maximum noodle (he’d probably be spaghetti tbh) @wlgmetalcouture thank you for all the adventures. Sorry for posting this smug shit but it’s a big achievement and yeah. William’s a bloody lovely human. Xxxxx love you mister!
    1.4k
  3. C’est fini!!
    1.2k
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
31.26%
Sydney
7.9%
Greater London
5.34%
Brisbane
2.87%
Los Angeles
2.5%
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17. Deanne

Australia

† Psalm 46:5 Melbourne, Aus| Qualified Pilates Instructor⚡︎ All things Wellness/Fashion/Beauty ✉️ nina@neonmgmt.com

@deanne_paula_
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Get audience breakdown
Followers
15.6k
Fake followers
32.72%
Engagement rate
1.5%
Average Reel plays
3.6k
Audience gender
female
66.41%
male
33.59%
Top performing Reels
  1. Come shopping with me at @watergardens for event outfits this holiday season! No matter what the occasion is, your perfect outfit is waiting for @forevernew_official @novoshoes @colettebycolettehayman @cottonon ✨👌🏽🙌🏼 Ad #holidayseason #watergardens #shopwithme #melbourne
    7k
  2. Today marks 1 year since we made the big move to BRISBANE ☀️ from Melbourne … wow how much has changed! Learning to ride the waves and trusting in God and that “everything happens for a reason” ✨ Still loving the weather ☀️and grateful for a few amazing friendships made here I dont know how we would have gotten through otherwise ! Visiting our friends and family in Melbourne regularly will help keep us going 🤎 Missing you all so much 🥲 Here’s to new adventures, peace and happiness 🙌🏼 . . #mumlife #interstatemove #brisbane
    773
  3. It’s a me kinda dress @ginghamandheels 🫶🏼🤎the tones the pattern, the cut and the silky material ! Safe to say you’ll be seeing me in this a fairrrr bit coming into spring 👌🏽 #collab #ginghamandheels #melbourne #ootd
    643
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
13.33%
Sydney
4.24%
Greater London
2.61%
Brisbane
2.55%
Perth
1.81%
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18. VICKY ZAPARAS | Fashion, Travel & Interiors

Australia

Melbourne | AUS Interior Designer

@vicky_zaparas
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Get audience breakdown
Followers
14.7k
Fake followers
18.02%
Engagement rate
1.15%
Average Reel plays
4.7k
Audience gender
female
64.72%
male
35.28%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
11.31%
Sydney
5.02%
Greater London
4.22%
New York City
1.67%
Brisbane
1.59%
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19. Meggy Smith Stylist

Australia

Fashion Stylist | Art Director | Producer Personal Fashion Stylist at @chadstone_fashion meggy@cravingcouture.com.au

@meggysmithstylist
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Get audience breakdown
Followers
13.6k
Fake followers
27.95%
Engagement rate
5.77%
Average Reel plays
10.2k
Audience gender
female
85.04%
male
14.96%
Top performing Reels
  1. @ngvmelbourne Gala 2024 ready. Honored to wear a custom piece by @cappallazzocouture. Paying homage to @yayoikasuma with circular silhouettes and bold colour. A love affair with art. #NGVGALA
    175.4k
  2. Power, versatility and beautiful hair in record time - your official 2025 @sharkbeautyAU ambassador - en route to glamour on the grid for the @f1 @louisvuitton @ausgp / in custom @cappellazzocouture sculpturally crafted for the grid. hair @joeyscandizzo @sharkbeautyau styling @meggysmithstylist makeup @adele.rossimakeup jewels @swarovski shoes @lanawilkinsonofficial #SharkBeautyAU #ForAllHairKind
    6.8k
  3. Shoutout to the glam team for making me feel like I slept more than 4 hours 💁🏽‍♀️ You deserve a medal for this one. Hair by @joeyscandizzo Makeup by @chantellebaker Style by @meggysmithstylist @melbourneracingclub
    4.6k
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
42.46%
Sydney
9.86%
Brisbane
3.6%
Perth
2.76%
Gold Coast
2.25%
profile picture

20. candy_brat

Australia

Your favourite fashion girlie’s favourite fashion girlie ⭐️🩰👗💖🌀 Enquiries: candy@loumgmt.com

@candy_brat
Check contact details
Get audience breakdown
Followers
13.3k
Fake followers
27.71%
Engagement rate
3.11%
Average Reel plays
5.6k
Audience gender
female
74.28%
male
25.72%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Melbourne
10.11%
Los Angeles
6.29%
New York City
5.2%
Greater London
4.29%
Sydney
3.48%
FAQ
Frequently asked questions
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