Top 20 London Fashion Influencers on Instagram (Mar 2026)

We found 24 fashion Influencers in United Kingdom
These influencers mention 'fashion' in their Instagram bio and have audiences primarily in United Kingdom. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
03/08/2026
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1. jayyals_

United Kingdom

LDN/ NJ/ 🌊 Fashion & Fitness @novamen DM/ Email for Collabs 🔗 jayyalscollabs@gmail.com Qualified Coach @sculptedbyjay__

Followers
24.3k
Fake followers
23.68%
Engagement rate
9.37%
Average Reel plays
7.9k
Audience gender
male
42.8%
female
57.2%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
50.59%
Manchester
1.91%
Brighton
1.61%
City of Bristol
1.03%
Paris
0.73%
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2. 🧚🏽‍♀️🇬🇧Shamara Roper🇯🇲🧚🏾‍♀️

United Kingdom

✨God first! Psalm 121:5-8: 🙏🏾 ✨Hairstylist/ Hair Artist✨ ✨Cᵣₑₐₜᵢₙg ₘₐgᵢc wᵢₜₕₒᵤₜ ₐ wₐₙd🧚🏽✨ Agent: sorcha@archtheagency.com ✈️

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3. Tiffanie Darke

United Kingdom

Luxury, fashion, sustainability 🍃What to Wear: new book out September 🍃Rule of 5 campaign 🍃 Writer 🍃 Sustainability shopkeeper @agora.ibiza

Followers
12.5k
Fake followers
20.67%
Engagement rate
3.03%
Average Reel plays
3.1k
Audience gender
male
19.71%
female
80.29%
Top performing Reels
  1. 1.5k
  2. Ready for Rule of 5 in 2024? It's great to have you here! It's been such a lovely experience travelling with all my Rule of 5 friends this last year, I couldn't possibly look back. Instead, I'm really looking forward to doing it with all of you again - only better this time. Quick reminder of the guidelines on these slides, but please remember they are just a guide. This is your challenge, it's important it's right for you, your needs and where you are in life right now. Having completed the challenge last year I can assure you it really is worth it, on so many levels. It resets your shopping habits, refreshes your relationship with fashion, deepens your relationship with style, saves you money (yes!), introduces you to creativity - and it helps the fight against climate change. I'm sure I don't need to tell you fashion is responsible for 8-10% of the world's emissions, has a huge waste problem clogging up deserts, seas and frankly any part of the world we can find to ship to, and is encouraging consumption at a rate far beyond that which the world's resources will allow. What's great about this challenge is that it is something we can all do, it is enjoyable and revealing and if enough of us do it, it could change the current trajectory we are on. So give it a go! Your wardrobe (and your happiness levels) will thank you. Do subscribe to the newsletter via link in bio as the first bulletin will be going out tomorrow, with lots more detail (don't worry, it's not that complicated). #ruleof5 #sustainablefashion #2024
    1.1k
  3. 923
Engagement rate benchmark
  • Median
Audience location by city
Greater London
53.29%
New York City
3.97%
Los Angeles
1.97%
Paris
1.25%
Brighton
0.98%
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4. Robert Jesse Afadi

United Kingdom

Fashion Atelier Designer CD: @prsnl.hb Atelier: @robertjesse.co.uk 📧: studio@robertjesse.co.uk

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6. Harriet Walker

United Kingdom

🗞Fashion editor @thetimes 📚 THE NEW GIRL; THE WEDDING NIGHT

Followers
12k
Fake followers
21.41%
Engagement rate
1.27%
Average Reel plays
4.3k
Audience gender
male
17.23%
female
82.77%
Top performing Reels
  1. 872
  2. 743
  3. 740
Engagement rate benchmark
  • Median
Audience location by city
London
54.44%
New York City
2.4%
Paris
1.89%
Los Angeles
1.16%
Brighton
0.93%
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7. Eniola Dare

United Kingdom

Stylist Fashion Editor, EE72 @ee72

Followers
10.8k
Fake followers
16.08%
Engagement rate
4.34%
Average Reel plays
10.3k
Audience gender
female
73.86%
male
26.14%
Top performing Reels
  1. 2k
  2. 1.8k
  3. 1.6k
Engagement rate benchmark
  • Median
Audience location by city
Greater London
53.1%
New York City
4.39%
Paris
3.03%
Los Angeles
2.06%
Lagos
0.84%
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8. Rebecca Lukika

United Kingdom

Jesus is Lord ✞🤍 Where Faith meets Beauty & Fashion✨ @londonvirginhair ambassador 💌 rebeccarlukika@gmail.com

Followers
10.3k
Fake followers
24.28%
Engagement rate
4.92%
Average Reel plays
8.9k
Audience gender
male
45.68%
female
54.32%
Top performing Reels
  1. 1. Hear the voice of God God will give you his instructions and you must learn to discern his voice & obey what he’s calling you to do in terms of your calling (even if its uncomfortable. The uncomfortable will eventually become comfortable). When Samuel was called by God, he did not recognise the voice of God (1 Samuel 3). He heard God’s voice but did not have the discernment to recognise the voice of God, he mistook it as Eli’s. It wasn’t until Eli told him that it wasn’t him that was calling him but God, and that he should respond to God by saying, “Speak, for your servant is listening”. 2. Be led by the Holy Spirit To know your calling you must not be guided by your own desires and will, you must be led by the guidance of the Holy Spirit. Jesus was led by the Holy Spirit into the wilderness to be tempted by Satan before he began preaching the gospel (Matthew 4:1-11). He resisted all temptation from Satan through the power of the Holy Spirit and was able to start preaching in the full power of the Holy Spirit. The Holy Spirit will lead you to the wilderness season because he wants to prune, mould, refine and cultivate you and your character so that you are prepared and equipped for when you step into your calling. 3. Identify your passions To know your calling you must identify what God has already given you, and let it glorify him. You will have to drop your own desires to take up and follow the desires He has for you. When the first disciples of Jesus were called; Simon (Peter), Andrew, James and John they were fishermen fishing for fish (Matthew 4:18-22). Jesus said something very profound when he called them, ‘”Come, and follow me,” Jesus said, “and I will send you out to fish for people.”‘ Their career was being fishermen but Jesus turned their career into a calling, they were to fish for men, which aligns with God’s agenda; the great commission. God can use your career, passions, gifts, or skills for the calling he has for you. Ask God how they can be used for his kingdom and to fulfil his calling for you. #christianity #reels #christiancontent #holyspirit #jesus #christianblogger #womanofgod #jesuslovesyou
    692.1k
  2. 92.7k
  3. 48.5k
Engagement rate benchmark
  • Median
Audience location by city
Greater London
58.9%
Birmingham
2.05%
Dubai
1.84%
Kinshasa
1.64%
Accra
1.43%
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9. Shay-La

United Kingdom

🎥 Bad Boyfriends S2 @ITV @itvxofficial 🧠 Cyber Security | Couples | Fashion 💼 Co-Founder @cybersisters_ TikTok: MilesnShay Snapchat: Shayloca

Followers
8.3k
Fake followers
23.38%
Engagement rate
4.87%
Average Reel plays
27.3k
Audience gender
female
45.35%
male
54.65%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
58.15%
Dubai
2.41%
Lagos
1.48%
Lisbon
1.3%
Birmingham
1.11%
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10. Itunu Oke

United Kingdom

Style Projects Editor at @britishgq Formerly @britishvogue Freelance Fashion Stylist and Consultant

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11. Dary

United Kingdom

London Fashion Stylist + Consultant Work: daryonimpey@gmail.com

Followers
7.5k
Fake followers
16.64%
Engagement rate
5.73%
Average Reel plays
4.8k
Audience gender
male
64.06%
female
35.94%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
50.52%
City of Bristol
2.04%
Brighton
1.94%
Manchester
1.47%
Leeds
1.37%
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12. Lauren Cunningham

United Kingdom

Building @groundedmagazin.e Fashion & Beauty Editor contributing to Marie Claire, Grazia, Glamour, Stylist, Harper’s Bazaar, Sorbet and more

Followers
7.2k
Fake followers
11.11%
Engagement rate
2.32%
Average Reel plays
2.4k
Audience gender
female
80.31%
male
19.69%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
56.2%
New York City
2.35%
Chelmsford
1.5%
Leeds
1.07%
Manchester
0.85%
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13. Hannah Rogers

United Kingdom

🗞 Assistant fashion editor @thetimes 📚The Style Principles series @eburybooks

Followers
6.4k
Fake followers
13.73%
Engagement rate
5.11%
Average Reel plays
5.8k
Audience gender
male
20.03%
female
79.97%
Top performing Reels
  1. 22.4k
  2. 2.1k
  3. 682
Engagement rate benchmark
  • Median
Audience location by city
Greater London
59.86%
Paris
1.24%
New York City
1.18%
Brighton
1.08%
Los Angeles
0.82%
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14. Sophie Dearden-Howell

United Kingdom

Fashion Director at @youmagazine ✨

Followers
6.4k
Fake followers
18.1%
Engagement rate
2.29%
Average Reel plays
10.8k
Audience gender
female
81.19%
male
18.81%
Top performing Reels
  1. 21.1k
  2. 481
  3. 479
Engagement rate benchmark
  • Median
Audience location by city
Greater London
55.49%
Los Angeles
1.4%
New York City
1.25%
Manchester
1.17%
Liverpool
0.94%
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15. Karen Dacre

United Kingdom

Fashion director @theststyle Scottish. Lover of navy. E10 by way of Fife.

Followers
6.3k
Fake followers
19.39%
Engagement rate
2.35%
Average Reel plays
2k
Audience gender
male
19.85%
female
80.15%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
57.27%
New York City
2%
Paris
1.92%
Edinburgh
1.55%
Glasgow
1.22%
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18. Monique Fontaine

United Kingdom

⚜️ Luxury Travel • Fashion • Food Vlogs • Collabs 📧 @fontainefilmsproduction @mons_moss @fontaineplantbased @theblackfathersdocumentary

Followers
5.8k
Fake followers
24.29%
Engagement rate
4.72%
Average Reel plays
1.3k
Audience gender
male
48.96%
female
51.04%
Top performing Reels
  1. 509
  2. Happy Birthday to me! 🎂🥂🍾 Next chapter activated… New level unlocked lol The Big Four Oh! The 4th Floor! The 40s club I have entered the chat! Where shall I start… I am thankful for life!!! I am grateful for the blessings and lessons I have learned especially the ones of myself. My growth and mindset has changed. My behaviour and self awareness has changed. Less of a people pleaser and more selfFULL. Everything in life is a choice… from the people you have in your life, situations and sacrifices… are all choices. Some choices may have you regretting them… however, you must remember to put yourself FIRST because no one can make you happy except YOU! Love yourself the way you love others. Speak highly of yourself as you speak highly of others. Respect yourself the way you respect others. In life things may not always go as planned, make the most of the positive things you have and what you can do in life. I believe in second chances and I pray that God will forgive my sins and give me another chance for the gifts he has in store for me in my life. I pray that I will receive everything that my heart desires, abundantly more life, more prosperity, more health, more happiness, more love and more wealth. Thank you ALL who has been in my life positively, genuinely and remained here. I appreciate you. Some may have misunderstood who I am but that’s ok because I know who I am and that’s what matters. My sister wrote a poem 4 years ago saying… “The Mon you see is not the Mon you know, Because the Mon you know doesn’t always show… the sides that she wants just incase she doesn’t grow” Stay kind y’all, stay positive and remember Love is free, spread love not hate and in life always APPRECIATE 🩷 Love yours truly, MoniQueen Diva 👑 🦂
    463
  3. 369
Engagement rate benchmark
  • Median
Audience location by city
Greater London
60.99%
Los Angeles
1.53%
New York City
1.39%
Birmingham
1.2%
Atlanta
1.15%
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19. Abigail Ajobi.♚

United Kingdom

Founder of @abigailajobi available @theofficialselfridges Associate Lecturer @lcflondon_ Fashion Designer • Creative Director

Followers
5.8k
Fake followers
16.61%
Engagement rate
2.74%
Average Reel plays
1.5k
Audience gender
male
45.76%
female
54.24%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
49.93%
Lagos
3.59%
New York City
1.58%
Birmingham
1.51%
Paris
1.36%
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20. Lois Adeoshun

United Kingdom

- Fashion @britishvogue Stylist & Creative Director

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