Top 20 London Fashion Influencers on Instagram (Jul 2026)

We found 28 fashion Influencers in United Kingdom
These influencers mention 'fashion' in their Instagram bio and have audiences primarily in United Kingdom. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
07/07/2026
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1. jayyals_

United Kingdom

LDN 🌊 Fashion & Fitness @novamen DM/ Email for Collabs 🔗 jayyalscollabs@gmail.com Qualified Coach @sculptedbyjay__

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2. 🧚🏽‍♀️🇬🇧Shamara Roper🇯🇲🧚🏾‍♀️

United Kingdom

✨God first! Psalm 121:5-8: 🙏🏾 ✨Hairstylist/ Hair Artist✨ ✨Cᵣₑₐₜᵢₙg ₘₐgᵢc wᵢₜₕₒᵤₜ ₐ wₐₙd🧚🏽✨ Agent: sorcha@archtheagency.com ✈️

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3. Tiffanie Darke

United Kingdom

Luxury, fashion, sustainability 🍃What to Wear: new book out September 🍃Rule of 5 campaign 🍃 Writer 🍃 Sustainability shopkeeper @agora.ibiza

Followers
12.7k
Fake followers
20.67%
Engagement rate
1.33%
Average Reel plays
3.1k
Audience gender
female
80.29%
male
19.71%
Top performing Reels
  1. 1.5k
  2. Ready for Rule of 5 in 2024? It's great to have you here! It's been such a lovely experience travelling with all my Rule of 5 friends this last year, I couldn't possibly look back. Instead, I'm really looking forward to doing it with all of you again - only better this time. Quick reminder of the guidelines on these slides, but please remember they are just a guide. This is your challenge, it's important it's right for you, your needs and where you are in life right now. Having completed the challenge last year I can assure you it really is worth it, on so many levels. It resets your shopping habits, refreshes your relationship with fashion, deepens your relationship with style, saves you money (yes!), introduces you to creativity - and it helps the fight against climate change. I'm sure I don't need to tell you fashion is responsible for 8-10% of the world's emissions, has a huge waste problem clogging up deserts, seas and frankly any part of the world we can find to ship to, and is encouraging consumption at a rate far beyond that which the world's resources will allow. What's great about this challenge is that it is something we can all do, it is enjoyable and revealing and if enough of us do it, it could change the current trajectory we are on. So give it a go! Your wardrobe (and your happiness levels) will thank you. Do subscribe to the newsletter via link in bio as the first bulletin will be going out tomorrow, with lots more detail (don't worry, it's not that complicated). #ruleof5 #sustainablefashion #2024
    1.1k
  3. 923
Engagement rate benchmark
  • Median
Audience location by city
Greater London
53.29%
New York City
3.97%
Los Angeles
1.97%
Paris
1.25%
Brighton
0.98%
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5. Harriet Walker

United Kingdom

🗞Fashion editor @thetimes 📚 THE NEW GIRL; THE WEDDING NIGHT

Followers
12.2k
Fake followers
21.91%
Engagement rate
1.52%
Average Reel plays
4.2k
Audience gender
female
82.69%
male
17.31%
Top performing Reels
  1. 878
  2. 743
  3. 611
Engagement rate benchmark
  • Median
Audience location by city
Greater London
54.2%
New York City
2.39%
Paris
2%
Los Angeles
1.16%
Brighton
1%
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6. Robert Jesse Afadi

United Kingdom

Fashion Atelier Designer CD: @prsnl.hb Atelier: @robertjesse.co.uk 📧: studio@robertjesse.co.uk

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7. Hattie Brett

United Kingdom

Editor in chief @graziauk and @thejuggleuk Fashion, media & cultural commentary Speaker | Moderator | Editor | Writer Views my own

Followers
11.8k
Fake followers
18.17%
Engagement rate
1.23%
Average Reel plays
1.8k
Audience gender
female
85.94%
male
14.06%
Top performing Reels
  1. Kate Winslet on the new Grazia cover = a Christmas treat. 🖤 Eighteen months ago, I was lucky enough to get a tour of Kate Winslet’s favourite Cornish spots. She’d just shot a campaign for Longines on one of her treasured coastal paths and was in a reflective mood. She talked about her upcoming 50th birthday, revealing she didn’t want presents – but more wanted to do 50 incredible things. ‘Acts of kindness, physical feats and probably something like trying foods I’ve never tried before,’ she mused. Perhaps directing her first movie was also on that list. Because, fast forward to today and - pioneered by the brilliant @hanna_woodside and with huge thanks to @premierpersonalpr - I’m excited to have Kate gracing the cover of Grazia and talking about stepping behind the camera for the first time. Over tapas in Borough market, Kate talked to @oteghauwagba about why the time felt right to take on this new challenge and the guiding principles that have helped her have such staying power in Hollywood. Also, a word for this killer shoot, pulled together by the brilliant team below. I’d really recommend tuning into Kate’s directorial debut Goodbye June when it hits Netflix this Christmas. The story of a family coming together and falling apart as the matriarch falls ill, it’s raw but beautiful. Just have tissues close to hand. Photographer: @alexilubomirski @nevermindagency_ Stylist: @cheryl_konteh @aframe_agency Hair: @dayaruci @thewallgroup Make-up: @lisaeldridgemakeup @streetersagency Tailor: @by_simplytailored Photography assistants: @morgann_e_russell @hectormarshallll Digital assistant: @brunoconrad Fashion assistants: @_elenagarcia @amber.is @milz.04 @gaviweiss Hair assistant: @felippe66 Make-up assistant: @nilly_vanilli Creative director: @cazroberts Shoot producer: @annadews On the cover Kate wears: @muglerofficial @lauravannjewellery @lisaeldridgejewels Deputy editor: @hanna_woodside Acting associate editor: @rebeccalowthorpe With huge thanks to @premierpersonalpr
    8.5k
  2. How do you know when it’s time to walk away from a big job? One that’s fulfilling and rewarding, but also all-consuming. That’s the question I’ve been asking myself for months. The answer, I’ve decided, is when you’ve done everything you feel there is to do. When you realise growth can only come from stepping into the great unknown. I came into Grazia as Editor-in-Chief eight years ago with a simple mission: unite the print and digital teams and make sure the powerhouse brand I’d long loved engaged, entertained and influenced our amazing audience wherever we touched her. The journey to this point has been incredible - in large part because I’ve been lucky enough to work with the most creative and passionate mix of people. There are too many to tag here, but to all the past and present Grazia teams: a massive thank you. You’ve inspired and challenged me every single day. I’ve loved it. Together, we’ve elevated the print product into a fortnightly glossy, shooting some of the most exciting talent in meaningful ways. Across ever-evolving digital platforms, we’ve shown that quality content from trusted brands still cuts through. And we’ve helped make the world a better place for readers who demand we use our platform for good: putting affordable childcare at the heart of politics and helping change the law by ending the ‘rough sex’ defence. Along the way, it’s been both a privilege and a huge learning experience to navigate a team and brand through a pandemic, interview Prime Ministers, get under the skin of luxury, high street and beauty brands, and create stories, shoots and covers I’ve loved seeing resonate with audiences. It’s time to take that experience and insight into something new. As my wise 11-year-old said recently: “You’ve squeezed the lemon out, mummy. It’s time to get a new one.” But first, it’s back to the day job. I’m not leaving Grazia until September, which means there’s still plenty of time to plot powerful stories - or talk about second acts. Slide into my DMs.
    1.2k
  3. 779
Engagement rate benchmark
  • Median
Audience location by city
Greater London
53.83%
New York City
1.85%
Paris
1.23%
Brighton
1.14%
Milan
1.14%
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8. Eniola Dare

United Kingdom

Stylist Fashion Editor, ee72

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10. City Kids Magazine

United Kingdom

Leading family lifestyle magazine: things to do, food, kids’ fashion, education, parenting advice, design. In print and digital 📩 Join our community

Followers
10.3k
Fake followers
16.33%
Engagement rate
1.28%
Average Reel plays
716
Audience gender
female
88.02%
male
11.98%
Top performing Reels
  1. 332
  2. 319
  3. 169
Engagement rate benchmark
  • Median
Audience location by city
Greater London
51.74%
New York City
1.19%
Brighton
1%
Manchester
0.82%
Dubai
0.48%

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11. Rebecca Lukika

United Kingdom

Jesus is Lord ✞🤍 Where Faith meets Beauty & Fashion✨ @londonvirginhair ambassador 💌 rebeccarlukika@gmail.com

Followers
10.1k
Fake followers
24.28%
Engagement rate
5.42%
Average Reel plays
8.9k
Audience gender
female
54.32%
male
45.68%
Top performing Reels
  1. 1. Hear the voice of God God will give you his instructions and you must learn to discern his voice & obey what he’s calling you to do in terms of your calling (even if its uncomfortable. The uncomfortable will eventually become comfortable). When Samuel was called by God, he did not recognise the voice of God (1 Samuel 3). He heard God’s voice but did not have the discernment to recognise the voice of God, he mistook it as Eli’s. It wasn’t until Eli told him that it wasn’t him that was calling him but God, and that he should respond to God by saying, “Speak, for your servant is listening”. 2. Be led by the Holy Spirit To know your calling you must not be guided by your own desires and will, you must be led by the guidance of the Holy Spirit. Jesus was led by the Holy Spirit into the wilderness to be tempted by Satan before he began preaching the gospel (Matthew 4:1-11). He resisted all temptation from Satan through the power of the Holy Spirit and was able to start preaching in the full power of the Holy Spirit. The Holy Spirit will lead you to the wilderness season because he wants to prune, mould, refine and cultivate you and your character so that you are prepared and equipped for when you step into your calling. 3. Identify your passions To know your calling you must identify what God has already given you, and let it glorify him. You will have to drop your own desires to take up and follow the desires He has for you. When the first disciples of Jesus were called; Simon (Peter), Andrew, James and John they were fishermen fishing for fish (Matthew 4:18-22). Jesus said something very profound when he called them, ‘”Come, and follow me,” Jesus said, “and I will send you out to fish for people.”‘ Their career was being fishermen but Jesus turned their career into a calling, they were to fish for men, which aligns with God’s agenda; the great commission. God can use your career, passions, gifts, or skills for the calling he has for you. Ask God how they can be used for his kingdom and to fulfil his calling for you. #christianity #reels #christiancontent #holyspirit #jesus #christianblogger #womanofgod #jesuslovesyou
    692.1k
  2. 92.7k
  3. 48.5k
Engagement rate benchmark
  • Median
Audience location by city
Greater London
58.9%
Birmingham
2.05%
Dubai
1.84%
Kinshasa
1.64%
Accra
1.43%
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12. Itunu Oke

United Kingdom

Style Projects Editor at @britishgq Formerly @britishvogue Freelance Fashion Stylist and Consultant

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13. Shay-La

United Kingdom

🎥 Bad Boyfriends S2 @ITV @itvxofficial 🧠 Cyber Security | Couples | Fashion 💼 Co-Founder @cybersisters_ TikTok: MilesnShay Snapchat: Shayloca

Followers
8.2k
Fake followers
23.38%
Engagement rate
5.14%
Average Reel plays
27.3k
Audience gender
female
45.35%
male
54.65%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
58.15%
Dubai
2.41%
Lagos
1.48%
Lisbon
1.3%
Birmingham
1.11%
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14. ℂ𝕠𝕔𝕠 𝕄𝕖𝕝𝕝

United Kingdom

📍NYC | 🇯🇲🇩🇲 Raised in 🇻🇨🇬🇧 Stylist | Creative | Strategist | Culture Commentator 🧱 Community + Culture + Partnerships 📧 coco@cmc-agency.com

Followers
7.8k
Fake followers
23.3%
Engagement rate
2.23%
Average Reel plays
2.5k
Audience gender
female
65.74%
male
34.26%
Top performing Reels
  1. 13.8k
  2. 633
  3. 533
Engagement rate benchmark
  • Median
Audience location by city
Greater London
52.25%
Los Angeles
2.53%
Paris
2.29%
Manchester
2.04%
New York City
1.85%
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15. Dary

United Kingdom

London Fashion Stylist + Consultant Work: daryonimpey@gmail.com

Followers
7.5k
Fake followers
16.64%
Engagement rate
6.12%
Average Reel plays
4.8k
Audience gender
female
35.94%
male
64.06%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
50.52%
City of Bristol
2.04%
Brighton
1.94%
Manchester
1.47%
Leeds
1.37%
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16. Lauren Cunningham

United Kingdom

Building @groundedmagazin.e Fashion & Beauty Editor contributing to Marie Claire, Grazia, Glamour, Stylist, Harper’s Bazaar, Sorbet and more

Followers
7.4k
Fake followers
12.13%
Engagement rate
1.85%
Average Reel plays
4.2k
Audience gender
female
80.19%
male
19.81%
Top performing Reels
  1. 5.2k
  2. 1.5k
  3. 767
Engagement rate benchmark
  • Median
Audience location by city
Greater London
55.32%
New York City
2.34%
Chelmsford
1.7%
Leeds
1.06%
Manchester
0.85%
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17. Natasha | Fashion | Outdoor Lifestyle | Cornwall

United Kingdom

Can usually be found by the ocean or in woodland ✨ Ex Fashion Stylist who swapped life in the fast lane for a slower way of living in Cornwall.

Followers
7.3k
Fake followers
18.57%
Engagement rate
1.41%
Average Reel plays
3.7k
Audience gender
female
74.73%
male
25.27%
Top performing Reels
  1. 1.1k
  2. 725
  3. 596
Engagement rate benchmark
  • Median
Audience location by city
Greater London
50.27%
Brighton
4.17%
New York City
3.54%
Paris
1.54%
Los Angeles
1.54%
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18. Sophie Dearden-Howell

United Kingdom

Fashion Director at @youmagazine For any personal enquiries please contact sophiedearden@sophiedearden.com

Followers
6.6k
Fake followers
18.33%
Engagement rate
1.82%
Average Reel plays
2.9k
Audience gender
female
81.17%
male
18.83%
Top performing Reels
  1. 685
  2. 503
  3. 481
Engagement rate benchmark
  • Median
Audience location by city
Greater London
55.39%
New York City
1.86%
Los Angeles
1.4%
Manchester
1.32%
Liverpool
0.93%
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19. Karen Dacre

United Kingdom

Fashion director @theststyle Scottish. Lover of navy. E10 by way of Fife.

Followers
6.5k
Fake followers
19.39%
Engagement rate
2.34%
Average Reel plays
2k
Audience gender
female
80.15%
male
19.85%
Engagement rate benchmark
  • Median
Audience location by city
Greater London
57.27%
New York City
2%
Paris
1.92%
Edinburgh
1.55%
Glasgow
1.22%
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20. Hannah Rogers

United Kingdom

🗞 Assistant fashion editor @thetimes 📚The Style Principles series @eburybooks

Followers
6.4k
Fake followers
13.73%
Engagement rate
4.1%
Average Reel plays
5.8k
Audience gender
female
79.97%
male
20.03%
Top performing Reels
  1. 22.4k
  2. 2.1k
  3. 682
Engagement rate benchmark
  • Median
Audience location by city
Greater London
59.86%
Paris
1.24%
New York City
1.18%
Brighton
1.08%
Los Angeles
0.82%
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