Top 20 São Paulo Fashion Influencers on Instagram (Aug 2026)

See fashion creators with possible affiliate signals

We found 43 fashion Influencers in Brazil
These influencers mention 'fashion' in their Instagram bio and have audiences primarily in Brazil. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
08/07/2026
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1. Igor Cheung

Brazil

iguinho@volkes.com.br CEO: @pira__club

@iguinhooi
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Get audience breakdown
Followers
562.5k
Fake followers
18.7%
Engagement rate
1.01%
Average Reel plays
47.7k
Audience gender
female
63.41%
male
36.59%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
São Paulo
59.82%
Rio de Janeiro
2.61%
Campinas
1.38%
Belo Horizonte
1.07%
Salvador
0.77%
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2. FE MOURA

Brazil

são paulo @reserva_femoura @dailyfemoura

@femoura._
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Followers
249.3k
Fake followers
19.66%
Engagement rate
30.32%
Average Reel plays
98.1k
Audience gender
female
55.4%
male
44.6%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
São Paulo
58.53%
Palmas
4.01%
Rio de Janeiro
2.01%
Porto Nacional
1.51%
Belo Horizonte
1.17%
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3. JB🌙

Brazil

see fashion through my eyes 🍒💋 contatojuliaribeiiro@gmail.com

@juliariiibeiro
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Followers
104.2k
Fake followers
19.65%
Engagement rate
1.57%
Average Reel plays
3.1k
Audience gender
female
42.81%
male
57.19%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
São Paulo
64.53%
Rio de Janeiro
1.87%
Fortaleza
1.07%
Belo Horizonte
0.8%
Guarulhos
0.8%
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4. Aline Miduoti

Brazil

sp | rj fashion, beauty & uma curadoria visual da vida como ela vem :) alinemiduoti@tlagencia.com

@alinemiduoti
@AlineMiduoti
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Followers
36.1k
Fake followers
22.74%
Engagement rate
1.41%
Average Reel plays
8.3k
Audience gender
female
33.48%
male
66.52%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
São Paulo
57.3%
Rio de Janeiro
4.07%
Campinas
1.44%
Florianópolis
0.93%
New York City
0.68%
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5. ℭ𝔞𝔠𝔥𝔦𝔫𝔥𝔬𝔰

Brazil

@pedrohenrique_crr 💍 📍São Paulo, Brasil beauty | lifestyle | Fashion 📨 cttvictoriaoliveira@gmail.com.

@viihttps
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Followers
23.6k
Fake followers
18.9%
Engagement rate
6.21%
Average Reel plays
7.5k
Audience gender
female
59.15%
male
40.85%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
São Paulo
59.58%
Guarulhos
2.86%
Rio de Janeiro
1.38%
Campinas
1.38%
Belo Horizonte
0.85%
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6. Thais Moraes

Brazil

Rio -> SP 🇧🇷 Católica Lifestyle | Fashion | Beauty 🙏💍⛪️

@thais.athayde
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Followers
21.7k
Fake followers
13.11%
Engagement rate
3.27%
Average Reel plays
18.2k
Audience gender
female
79.38%
male
20.62%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
São Paulo
54.84%
Rio de Janeiro
11.83%
Belo Horizonte
2.96%
Campinas
1.61%
Goiânia
1.08%
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7. Giovanna Cecilia

Brazil

🇧🇷 Model | Lifestyle Fashion • Travel • Beauty 📍Currently in Medellin 🌐@livemgt 🇨🇴@rowmgmt

@gicecilia_
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Followers
21.2k
Fake followers
16.94%
Engagement rate
2.08%
Average Reel plays
14.5k
Audience gender
female
50.33%
male
49.67%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
São Paulo
54.91%
Rio de Janeiro
2.74%
Campinas
1.4%
Belo Horizonte
1.34%
Fortaleza
1%
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8. Hanayrá Negreiros

Brazil

Fashion curator and historian Moda, memória, curadoria y otras cositas más hanayranegreiros@gmail.com Brasil

@hanissimanegreiros
@hanissimanegreiros
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Followers
17k
Fake followers
13.11%
Engagement rate
1.67%
Average Reel plays
7.2k
Audience gender
female
76.65%
male
23.35%
Top performing Reels
  1. Em uma quinta-feira e muito bem acompanhada na primeira imagem pelos ilustríssimos senhores Abdias Nascimento, Okê Oxóssi, 1970 e Rubem Valentim, Composição 12, 1962, chego como curadora-adjunta de moda do @masp Gracias @adrianopedrosa pelo lindo convite e muito obrigada a toda equipe do museu que me recebeu de maneira muito carinhosa e acolhedora nessa nova jornada! Me sinto honrada em suceder as importantes Patricia Carta e Lilian Pacce nesse projeto bonito que é o MASP Renner. As minhas fotos belíssimas foram feitas pelo @lenotaborda e na terceira imagem (que saiu hoje na coluna da Mônica Bergamo, chic) apareço em frente a obra A permanência das estruturas, de 2017, da sempre inspiradora Rosana Paulino, seguida pelas belas Beatriz Milhazes e Sonia Gomes. Todas as obras estão presentes no Acervo em Transformação do MASP. Laroiê, axé e vamo que vamo🌹
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  2. Gente, olha que tudo de bom esse curso on-line que eu e a bella @juliana.guide vamos ministrar no @masp entre os meses de maio e junho. Ideia/convite da @horrana.santoz, da época que ela ainda estava no museu, que eu e Ju seguimos costurando com o time mara do MASP Escola: @glauceahelena, Stela, Wal e Laura. Tem bolsas para professores da rede pública e vale olhar os outros cursos que estão lindos também. Na pintura de Roberto Burle Marx, 'Sem título', década de 1930, vemos uma elegante mulher negra vestindo lenço branco, que adorna os seus cabelos escuros e uma blusa clara e florida. O fundo é um azul esverdeado e um pouco acinzentado, que lembra aquelas fotopinturas de antigamente. Acervo MASP, doação Lais H. Zagbi e Telmo G. Porto, 2018.
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  3. Ontem nós encerramos as 7 semanas do Negras Maneiras de Vestir no @adelinainstituto. E como foi bom poder encontrar tantas pessoas apaixonadas por moda e modos negros. Tudo foi online, o que muitas vezes me desafiou, mas fez também com que a gente pudesse perceber outras maneiras de conexão e troca. Esta professora libriana que vos fala, agradece imensamente a turma belíssima por todas as costuras e conversas plurais que tivemos. São tempos tortuosos mesmo, mas também são tempos de enunciação e resistências que se fazem nas frestas🌹 O meu muitíssimo obrigada também a toda equipe sempre impecável da Adelina que fez com que todo o curso fluísse da melhor maneira. Em tempos de mercúrio retrógrado, me vejo na vontade de rebobinar um pouco e parar para absorver tudo o que pude aprender durante esse mês (e alguns dias). Falar e compartilhar é bom demais, mas bom também é poder volver. Por isso retorno em breve com próximas possibilidades de encontros ❤️ Na fotografia que vemos de Malick Sidibé - um dos fotógrafos que estudamos em aula - temos um jovem casal a dançar: ele vestindo terno e camisa de cores claras, com gravata mediana e sapatos mocassim, e ela com tranças finas, vestido rodado acima dos joelhos e ajustado à cintura, bem à moda das décadas de 1950 e 1960. Os dois dançam um possível passo de twist, em uma noite de Natal de 1963.✨
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Engagement rate benchmark
  • Median
Audience location by city
São Paulo
52.44%
Rio de Janeiro
7.14%
Salvador
5.88%
Belo Horizonte
2.41%
Porto Alegre
1.26%
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9. Chamier

Brazil

RED HEDGEHOG🖍️🦔 Rapper/ Stylist “MESMO DEPOIS DO DESPREZO” OUT NOW⬇️

@chamieer
@chamieer
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Followers
15.8k
Fake followers
15.08%
Engagement rate
4.81%
Average Reel plays
98.3k
Audience gender
female
54.73%
male
45.27%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
São Paulo
57.51%
Los Angeles
1.72%
Rio de Janeiro
1.72%
Belo Horizonte
1.24%
Campinas
0.86%
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10. gabriela rezende | fashion

Brazil

🤍 i 🍩 care 🪩 meus reels são mais legais 🖥️ social media @nozy.ca 📍 sp, brasil

@garezendee
@gaaabgabb
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Get audience breakdown
Followers
13.9k
Fake followers
16.23%
Engagement rate
16.08%
Average Reel plays
7.1k
Audience gender
female
69.25%
male
30.75%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
São Paulo
54.82%
Rio de Janeiro
4.64%
Los Angeles
1.22%
Campinas
1.1%
Florianópolis
0.85%

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11. Izabella Maria

Brazil

lifestyle • gym real • jobs• fashion •trips 📍Sp - Brazil 🇧🇷 📧 contatoizabellassl@gmail.com

@izabellassl
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Followers
13.8k
Fake followers
22.45%
Engagement rate
2.25%
Average Reel plays
2.6k
Audience gender
female
48.65%
male
51.35%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
São Paulo
62.75%
Rio de Janeiro
3.03%
Guarulhos
1.24%
Belo Horizonte
1.17%
Campinas
1.17%
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12. Viviane Peres

Brazil

Studio | campanha l gravação de conteúdo 📸 Fashion film 🎥 Trips ✈️ @phviviperes Portifolio

@viviperesfotografia
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Followers
12.6k
Fake followers
8%
Engagement rate
1.82%
Average Reel plays
5.8k
Audience gender
female
96.77%
male
3.23%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
São Paulo
60.27%
Miami
2.74%
Dubai
2.74%
Belo Horizonte
2.74%
Madrid city
2.74%
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13. S A B R I N A A L V E S ✨

Brazil

Cirurgiã - Dentista, 25, SP. Lifestyle l dicas l fashion ✨ Parcerias/divulgações via direct 📩

@sabrinetss
@Sabrinets
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Followers
12.5k
Fake followers
19.95%
Engagement rate
2.16%
Average Reel plays
4k
Audience gender
female
37.91%
male
62.09%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
São Paulo
70.08%
Rio de Janeiro
2.78%
Belo Horizonte
0.76%
Campinas
0.76%
Goiânia
0.52%
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14. V I T Ó R I A

Brazil

🖇️ beleza | lifestyle | fashion tips STORYMAKER|VIDEOMAKER

@viiiiiihf
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Followers
12.3k
Fake followers
15.96%
Engagement rate
4.56%
Average Reel plays
14.3k
Audience gender
female
81.41%
male
18.59%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
São Paulo
71.88%
Rio de Janeiro
2%
Campinas
0.8%
Belo Horizonte
0.67%
Guarulhos
0.45%
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15. xofana barros

Brazil

𝖑𝖎𝖋𝖊𝖘𝖙𝖞𝖑𝖊 • 𝖇𝖊𝖆𝖚𝖙𝖞 • 𝖋𝖆𝖘𝖍𝖎𝖔𝖓 são paulo, zona sul.

@xofanabarros
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Followers
11.8k
Fake followers
18.64%
Engagement rate
25.25%
Average Reel plays
5.4k
Audience gender
female
51.83%
male
48.17%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
São Paulo
67.29%
Belo Horizonte
1.86%
Rio de Janeiro
1.52%
Campinas
1.18%
Guarulhos
0.84%
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16. ꧁༒☬𝓛𝓾𝓬☬༒꧂

Brazil

Music money and fashion

@freshluc
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Followers
11.6k
Fake followers
15.96%
Engagement rate
4.36%
Average Reel plays
17.3k
Audience gender
female
62.65%
male
37.35%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
São Paulo
68.4%
Rio de Janeiro
5.47%
Santos
1.39%
Campinas
0.91%
Guarulhos
0.86%
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17. DUDAY

Brazil

artista & designer & fashion

@realduday
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Followers
11.2k
Fake followers
16.25%
Engagement rate
14.95%
Average Reel plays
9.2k
Audience gender
female
28.11%
male
71.89%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
São Paulo
71.02%
Rio de Janeiro
1.25%
Campinas
0.91%
São Bernardo do Campo
0.8%
Guarulhos
0.68%
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18. giiivaldez

Brazil

living my best life Fashion • Lifestyle • Beleza • Digital 💻✨🦋🌎

@giiivaldez
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Followers
9k
Fake followers
20.97%
Engagement rate
2.19%
Average Reel plays
2.8k
Audience gender
female
24.63%
male
75.37%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
São Paulo
70.79%
Guarulhos
1.43%
Belo Horizonte
1.25%
Campinas
1.08%
Rio de Janeiro
1.08%
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19. LARI | Fashion & Architecture

Brazil

• Lifestyle | Art | Beauty | Travel ✨ • Arte gerando moda & decoração 🤎 • São Paulo📍

@larissa_becheli
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Followers
8k
Fake followers
20.67%
Engagement rate
1.52%
Average Reel plays
3k
Audience gender
female
36.5%
male
63.5%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
São Paulo
63.56%
Campinas
3.75%
Rio de Janeiro
1.66%
Guarulhos
1.13%
Santos
0.65%
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20. Wilton Alves d.santos / lifestyle ♊️

Brazil

W Fernandes 📍São Paulo SP ▪️Fashion | Everyday Outfits Inspiration ▪️Daddy Thifany and Black

@wiltonfernandes85
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Followers
7.7k
Fake followers
14.44%
Engagement rate
2.04%
Average Reel plays
1.8k
Audience gender
female
39.64%
male
60.36%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
São Paulo
69.44%
Rio de Janeiro
3.24%
Belo Horizonte
1.13%
Campinas
0.85%
Cuiabá
0.56%

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