Top 20 Estonian Fashion Influencers on Instagram (Jul 2026)

See fashion creators with possible affiliate signals

We found 54 fashion Influencers in Estonia
These influencers mention 'fashion' in their Instagram bio and have audiences primarily in Estonia. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
07/13/2026
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1. Света | Stylist | Buyer | Tallinn

Estonia

| Slow Fashion | Гардероб для жизни | Рациональный шопинг Диплом @altermenow | @Laimorous_class 4 года веду Клуб Стиля @timeless.l_Байер

@inner_style_
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Get audience breakdown
Followers
40.7k
Fake followers
14.7%
Engagement rate
3.67%
Average Reel plays
49.3k
Audience gender
female
98.12%
male
1.88%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
44.71%
Russia
22.29%
Latvia
8.29%
Ukraine
2.72%
Italy
1.89%
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2. Ženja Fokin

Estonia

🐰 CARTOON CHARACTER IT ALWAYS SEEMS IMPOSSIBLE UNTIL ITS DONE #instagram senior, I like 💸 hanging in my wardrobe ❕ #fashion #personalshopper

@zenjafokin
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Get audience breakdown
Followers
30.8k
Fake followers
18.09%
Engagement rate
2.33%
Average Reel plays
39.2k
Audience gender
female
81.72%
male
18.28%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
80.43%
United States
1.94%
Finland
1.77%
United Kingdom
1.29%
Spain
1.27%
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3. michelle amberg

Estonia

fashion & beauty lover from estonia michelleamberg.contact@gmail.com @elle_baltic ambassador

@michelle.amberg
@michelleamberg
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Get audience breakdown
Followers
18.6k
Fake followers
19.47%
Engagement rate
4.22%
Average Reel plays
11k
Audience gender
female
77.22%
male
22.78%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
85.23%
United States
2.02%
Finland
1.58%
Spain
1.02%
United Kingdom
0.67%
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4. NASTASYA TÕLNER

Estonia

Nastasya Tõlner Personal stylist | 7 years Retail insider | Fashion events Shopping is easy at @easyshopping_eu coop: nastasyatolner@gmail.com

@nastasyatolner
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Get audience breakdown
Followers
17.1k
Fake followers
20.07%
Engagement rate
2.76%
Average Reel plays
22.9k
Audience gender
female
92.8%
male
7.2%
Top performing Reels
  1. Calzedonia MUST HAVES - это стоит сохранить! Не забудьте, что в @calzedonia действует постоянная акция 3+1. Берете любые 4 товара (не важно из какой категории) и самый дешевый из четырех получаете в 🎁 Don’t forget that Calzedonia has an ongoing 3+1 offer: buy any 4 items and get the cheapest one for free! 📍 Ülemiste Center (2 floor) 📍 Viru Center (2 floor) А вы покупаете в Calzedonia?
    3 024
  2. Обзор H&M🍂 Покупаете там? Больше рекомендаций и обзоров надёте в блоге @nastasyatolner и в шопинг-клубе @easyshopping.est #hm #hmhaul
    2 992
  3. ОБЗОР COS ⬇️ ➡️ Что вам понравилось из обзора? Я хочу приобрести голубую рубашку, сумку из замши и возможно укороченные темные джинсы🙋🏻‍♀️🥹 А полный обзор найдешь у меня в клубе, 🔗 в шапке профиля ❤️ Стартуем 1.04, присоединяйся, чтобы ничего не пропустить 🔥
    2 639
Engagement rate benchmark
  • Median
Audience location by country
Estonia
65.34%
Russia
10.24%
Ukraine
5.92%
Kazakhstan
2.6%
Latvia
1.74%
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5. MARII-HELEEN

Estonia

leading @odience.io 🔴 fashion & lifestyle & probably on vacation somewhere ♡ 💌 marii@adverly.me

@mariiheleen
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Get audience breakdown
Followers
16.7k
Fake followers
34.24%
Engagement rate
2.03%
Average Reel plays
7k
Audience gender
female
64.16%
male
35.84%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
39.17%
United States
8.41%
Italy
4.22%
Brazil
4.09%
United Kingdom
3.95%
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6. Liisi Eesmaa

Estonia

•••••Creative Force••••• Fashion designer/ Mask designer/ Stylist/ Human/ Illusionist Into cosmic- tropic vibes & otherwordly art

@liisieesmaa
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Get audience breakdown
Followers
10.7k
Fake followers
17.67%
Engagement rate
7.07%
Average Reel plays
15.7k
Audience gender
female
78.26%
male
21.74%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
75.91%
United States
3.31%
United Kingdom
2.18%
Finland
1.38%
Italy
1.33%
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7. Hanna

Estonia

✉️ hanna.kaljaste13@gmail.com 👩🏽‍💻@kpmgestonia travel | beauty | fashion | UGC

@hannakaljaste
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Get audience breakdown
Followers
10.3k
Fake followers
26.07%
Engagement rate
5.62%
Average Reel plays
32.3k
Audience gender
female
51.35%
male
48.65%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
72.73%
United States
3.47%
Spain
1.81%
Finland
1.63%
Italy
1.57%
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8. 🃏•. KARIN

Estonia

stʏʟiꜱᴛ | ꜱᴇʟᴇᴋᴛᴀ 🎧 • ⁎ ° • ⁎ • . . 🐁 @club__rats bizniz: karin.nahkur@artun.ee

@kustom.jpg
@salt-studios
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Get audience breakdown
Followers
7.5k
Fake followers
22.15%
Engagement rate
3.88%
Average Reel plays
7.4k
Audience gender
female
64.65%
male
35.35%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
76.07%
United States
3.17%
Finland
1.91%
Australia
1.68%
United Kingdom
1.49%
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9. Karolin Kuusik

Estonia

🦅Stylist (TV,Brands,Artists,Personal) 🦅Fashion Designer 🦅Fashion & Beauty editor @annestiil 🔗 karolin.kuusik@gmail.com

@karolinkuusik
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Get audience breakdown
Followers
7.2k
Fake followers
14.72%
Engagement rate
1.25%
Average Reel plays
4.4k
Audience gender
female
83.89%
male
16.11%
Top performing Reels
  1. @laospiret for @annestiil September issue 🤎 camera @krxxt_tarkmeel • muah @gerdamiller • style @karolinkuusik
    3 223
  2. Mul sügisel tulemas väike loominguline juubel ning sellega seoses tegi @tiiusuvi imetoreda artikli ajakirja @annestiil Olen lõputult tänulik @krxxt_tarkmeel superfotode eest ja @karolinkuusik stiili eest! Tänan @kadriorukunstimuuseum ja @juliamariakunnap
    802
  3. LOOS ON LÕPPENUD! Easy Giveaway äpp loosis teie kõigi hulgast võitjaks @leenakaljumae Palju õnne!!!!! LOOS! 🥁🥁🥁 Muuda oma magamistuba salaaiaks Kaubamaja PAI x Karolin Kuusik “Tere hommikust, Õde!” voodipesu komplekti abil! Loosin välja ühe komplekti, mille tekikoti ja padjapüüri suurused saad ise valida. 🌱 Minu vapil ei ole lõvisid ega roose. On vaid kaks kitsekest ja raudrohututt, vagurus ja uhkus koos. Kuna “Tere hommikust, Õde!” on pühendatud mu koduhoovi taimedele, siis soovin, et valiksid välja mustris esindatud enda lemmiku kodumaa taime. 🌱 LOOSIS OSALEMISEKS kirjuta sulle kõige südamelähedasema taime nimi või number (vaata postituse galerii läbi) kommentaari. Tagi ka sõber või sõbranna, kelle süda tuksub samuti Eesti looduse rütmis. 🌱 Ära unusta olla @kaubamaja ja minu konto jälgija! 🌱 Edu! Fotod @riinavarol
    511
Engagement rate benchmark
  • Median
Audience location by country
Estonia
82.53%
United Kingdom
1.99%
United States
1.95%
Italy
1.49%
Spain
1.25%
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10. FASHION INFLUENCER | UGC | BEAUTY | MODEL & STYLISH MOM

Estonia

ALINA VASSILJEVA My beauty-clothes studio @avvastudio.estonia Estonia, Tallinn - Worldwide 💌

@alinavassiljeva
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Get audience breakdown
Followers
6.7k
Fake followers
33.83%
Engagement rate
2.38%
Average Reel plays
3.7k
Audience gender
female
61.85%
male
38.15%
Top performing Reels
  1. A date with husband to celebrate my birthday!🥂
    489
  2. Сегодня на мне: любимый жакет, белые очки и аромат D’ORSAY «Tonka Hysteria» ✨ В нём есть всё, что я люблю: Тёплая тонка, ваниль и мягкий древесный шлейф. Но при этом он не слишком сильный и идеально подходит под наше прохладное лето! Ароматы - это очень тонкая и супер личная вещь, но на этот советую обратить внимание! Лично на моем опыте - D’ORSAY «Tonka Hysteria» стала частью меня. Отыскать ее можно во всех магазинах Creme de la Creme в Эстонии. ❤️ #cremedelacremeparfumerie Video: talented @mzstudio.group Today I’m wearing: my favorite blazer, white sunglasses and D’ORSAY «Tonka Hysteria» ✨ It has everything I love: Warm tonka bean, vanilla and a soft woody trail. At the same time, it’s not overpowering and feels absolutely perfect for our cool summer weather! Fragrances are such a personal and intimate thing, but this is one I truly recommend paying attention to! In my experience, D’ORSAY «Tonka Hysteria» has become a part of me. You can find it at all Creme de la Creme stores across Estonia. ❤️
    404
  3. На память!❤️ Фото: @zabrodski
    402
Engagement rate benchmark
  • Median
Audience location by country
Estonia
50.19%
Russia
20.01%
United States
2.54%
United Kingdom
2.22%
Italy
1.72%

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11. Kristi Tüvi | Visual Artist

Estonia

Fashion and portrait photographer Artist Based in Estonia/available worldwide Inquiries: kristi@tyvi.ee My coolcat: @yunothemainecoon

@kiksan
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Get audience breakdown
Followers
5.4k
Fake followers
26.37%
Engagement rate
2.03%
Average Reel plays
2.4k
Audience gender
female
37.71%
male
62.29%
Top performing Reels
  1. it’s such an honour to capture one of the most important days of someone’s life even more special when it’s one of your closest friends🤍
    922
  2. Excited to finally start sharing these! Andra is a mermaid dream come true 🧜‍♀️ #portraiture #portraitstream #portraitgames #portraitmood #moodyports #portraitvision #portrait_perfection #digitalart #portrait_ig #postthepeople #portraitpage #discoverportrait #peoplephotography #portraitoftheday #portrait_mood #portraitphotography #portraitmode #portraitsfromtheworld #pursuitofportraits #eestifotograafid #portraitstyles #worldface #nextvisualportraits #filmisnotdead #justpressingabutton #dynamicportraits #retroaesthetic #beachphotoshoot
    421
  3. Took these in November, when the snow hadn’t hit us yet, but Carol might make you believe she’s enjoying a nice summer evening ❄️
    376
Engagement rate benchmark
  • Median
Audience location by country
Estonia
22.36%
United States
11.57%
Brazil
4.24%
India
4.13%
Germany
3.95%
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12. Kristi Ojasaar

Estonia

mom for🦄🦄🦁 love simple design, interior design, fashion nature is my air traveling is my passion @nordroot.ee

@kristiojasaar
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Get audience breakdown
Followers
5.3k
Fake followers
18.92%
Engagement rate
3.58%
Average Reel plays
38.3k
Audience gender
female
83.23%
male
16.77%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
74.36%
United States
3.47%
United Kingdom
2%
Spain
1.8%
Italy
1.34%
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13. Kátia Lemetti

Estonia

Fashion and beauty Based in Baltics 19.-29.06 French Riviera inquiries: prlemetti@gmail.com outfit inspo & links:

@lemettikatia
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Get audience breakdown
Followers
5.1k
Fake followers
20.83%
Engagement rate
1.96%
Average Reel plays
3.4k
Audience gender
female
81.83%
male
18.17%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
51.74%
Latvia
22.5%
Russia
4.94%
United States
2.21%
United Kingdom
1.69%
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14. Ajakiri SÄDE

Estonia

SÄDE on kvartaalne moe-ja kultuuriajakiri. SÄDE is a magazine about fashion, culture, and interviews with creative people from around the world.

@ajakiri_sade
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Get audience breakdown
Followers
5k
Fake followers
12.58%
Engagement rate
1.07%
Average Reel plays
2.2k
Audience gender
female
88.91%
male
11.09%
Top performing Reels
  1. 💋 Eile toimus Sõpruse kinos kauaoodatud „Babygirli“ pidulik esilinastus – tõeline glamuuri ja sensuaalsuse õhtu! ✨ Õhtu juhatas sisse Laura Valk, enesearmastuse ja seksuaalsuse õpetaja, kes jagas inspireerivaid mõtteid ja vastas publiku küsimustele. Külalisi ootasid SEX Coffee maitsed ja erilised kingitused, mille eest hoolitsesid Ulakas Kaunitar ja ajakiri Säde. 🖤 Suur tänu kõigile, kes aitasid muuta selle õhtu erakordseks ja meeldejäävaks! 🎥 „Babygirl“ jõuab homsest, 10. jaanuarist, kinodesse üle Eesti. Film viib sind sügavale võimu, identiteedi ja pingeliste emotsioonide maailma. Kohtume kinosaalis! 🍿✨ 📸 Erlend Štaub
    505
  2. Üks Espresso Macchiato, per favore! Palju õnne @tommycashworld , kes esindab Eestit tänavusel Eurovisioonil! #tommycash #eestilaul #eurovisioon #espressomacchiato #eestimuusika #ajakirisäde #ajakiri #säde
    318
  3. Täna esietendub Draamateatris Tiit Ojasoo lavastus "Eneseabiõpik", kus teevad kaasa Ursel Tilk, Hilje Murel, Evelin Võigemast, Mirtel Pohla, Tambet Tuisk, Gert Raudsepp ja teised suurepärased näitlejad. Kostüümikunstnik on aga meie tuntud moelooja Aldo Järvsoo! "Kurb meel on täna esikale minna," rääkis Aldo Sädele. "Minu töö saab ju selle õhtuga läbi ja kahju on lahkuda nii ägedast teatrist, lavastajast, näitlejatest, õmblejatest, tegelikult kõigist, kellega sai veedetud kolm ilusat inspireerivat kuud!" Viimasel fotol on @tanelveenre Berry kõrvarõngad, millest Aldo tegi ajaloo esimesed Glamberryd! 😍 #aldojärvsoo #tanelveenre #draamateater #eestiteater #esietendus #kostüümid #ajakirisäde #ajakiri #säde
    298
Engagement rate benchmark
  • Median
Audience location by country
Estonia
81.76%
United Kingdom
2.11%
United States
2.11%
Italy
1.57%
France
1.44%
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15. Pilleriin Leet Engberts

Estonia

Interior / art / fashion 🖤 Posting photos of my home and art Interior advice and art commissions Contact me: pilleriin.leet@hotmail.com

@pilleriin.leet_interior
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Get audience breakdown
Followers
4.8k
Fake followers
12.5%
Engagement rate
2.18%
Average Reel plays
8.7k
Audience gender
female
90.8%
male
9.2%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
49.71%
United Kingdom
12.74%
The Netherlands
6%
Germany
5.14%
United States
4.16%
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16. laura_nestor

Estonia

FASHION & COMMERCIAL/ PORTRAIT / ART Collaboration & bookings: lauranestorphotography@gmail.com

@laura_nestor
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Get audience breakdown
Followers
4.8k
Fake followers
28.58%
Engagement rate
1.04%
Average Reel plays
2.6k
Audience gender
female
61.32%
male
38.68%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
67.32%
United States
3.82%
Italy
2.3%
France
1.65%
Brazil
1.56%
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17. Gita Siimpoeg

Estonia

Fashion 👉 www.gita.ee Making doggofoodz @islandofpets_official collab@gita.ee

@gitasiimpoeg
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Get audience breakdown
Followers
4.7k
Fake followers
18.61%
Engagement rate
7.03%
Average Reel plays
11.5k
Audience gender
female
68.78%
male
31.22%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
79.19%
United States
2.77%
United Kingdom
1.48%
Finland
1.38%
Australia
1.15%
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18. 𝓛𝓲𝓷𝓭𝓪 ♥

Model | Open to collaborations Traveling ✈️ | Available in multiple cities DM for creative or visual projects 📩 📍Tallinn

@oveeeechkaa
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Get audience breakdown
Followers
4.1k
Fake followers
16.68%
Engagement rate
38.76%
Average Reel plays
5.9k
Audience gender
female
58.52%
male
41.48%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
66.59%
Russia
7.78%
Ukraine
5.87%
Belarus
2.63%
United States
1.92%
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19. Hanna Loodmaa-Saarmann

Estonia

Brand & Communications Manager @kaubamaja Social Media Manager S2 & S3 @masterchef_eesti All about food, beauty, fashion & Christmas

@hannaloodmaa
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Get audience breakdown
Followers
4k
Fake followers
12.23%
Engagement rate
10.39%
Average Reel plays
9.9k
Audience gender
female
64.54%
male
35.46%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
78.34%
United States
2.32%
Italy
2.18%
Germany
1.77%
United Kingdom
1.36%
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20. ALLA | FASHION AND STYLE

Estonia

Founder @true_by_a Personal stylist • Capsule expert Helping women look expensive, quietly Useful links ↓

@alla.parn
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Get audience breakdown
Followers
3.7k
Fake followers
16.59%
Engagement rate
3.66%
Average Reel plays
4.1k
Audience gender
female
87.1%
male
12.9%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
72.39%
Russia
8.27%
Ukraine
2.18%
United Kingdom
2.18%
Latvia
2.11%

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