Top 20 Estonian Fashion Influencers on Instagram (Dec 2025)

We found 41 fashion Influencers in Estonia
These influencers mention 'fashion' in their Instagram bio and have audiences primarily in Estonia. Here's the top 20 of them, ordered by which creators have the highest percentage of their audience in Estonia. To run a custom search, check out Modash's influencer discovery features (free to try).
12/12/2025
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1. LAURA RANNAVÄLI

Estonia
digital diary of my life, travels & fashion based in estonia 📩rannavalilaura.collabs@gmail.com
@rannavalilaura
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Get audience breakdown
Followers
169.6k
Fake followers
36.81%
Engagement rate
1.35%
Average Reel plays
29.7k
Audience gender
female
59.29%
male
40.71%
Top performing Reels
  1. tule meiega koos sügisest riidekapi värskendust tegema @ballzy_est juurde😉⛹🏻‍♀️✨ ‼️järgmised 48h saad meie sooduskoodidega -20% ka (koodid leiad stooridest!) *soodustus kehtib sisselogitud kasutajatele @ballzy_est aitäh, et moekana meid hoiate🤝🏼 #koostöö
    42.3k
  2. out for dinner with @yslbeauty Libre L’absolu Platine ei lahku minu käekotist! alati olemas kui õhtu jooksul vaja lisada natukene naiselikkust, särtsu või enesekindlust 🩶✨🪩🌟 #yslbeauty #AbsolutelyLibre #LibreAbsoluePlatine #paidpartnership
    187.6k
  3. @yslbeauty tegi asja ametlikuks: on aeg väljendada ennast autentselt & tähistada enesekindlust! esimene asi, mis silma jäi kui sain kogeda YSL Beauty uut parfüümi MYSLF oli luksus. luksus olla mina ise, murda stereotüüpe (sest tegemist on tegelikult meeste parfüümveega :D) ja olla iseendale truu - see kõik väljendub ka MYSLF lõhna uhkes, šikis ning minimaalses väljanägemises. (see pudel juba omaette põhjus parfüümi soetamiseks:D) lõhn ise on naturaalne-julge-värske: koosneb sensuaalsest apelsiniõiest, puidust & lillenootidest ! MYSLF sobitub minu enda esteetika ja tõekspidamistega imeliselt, mistõttu soovitan teil anda parfüümile võimalus & see ära proovida <3 #yslbeauty #IamMYSLF #paidpartnership
    109k
Engagement rate benchmark
  • Median
Audience location by country
Estonia
67.84%
India
4.48%
Brazil
3.2%
Indonesia
2.72%
United States
2.24%
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2. Света | Stylist | Buyer | Tallinn

Estonia
Slow Fashion. Wear this season and beyond. Прививаю любовь к минимализму Мотивирую на рациональный шопинг 4 года веду закрытый клуб @timeless.l_ Байер
@inner_style_
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Get audience breakdown
Followers
36.8k
Fake followers
14.45%
Engagement rate
3.46%
Average Reel plays
36.6k
Audience gender
female
98.1%
male
1.9%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
44.85%
Russia
22.33%
Latvia
8.33%
Ukraine
2.78%
Italy
1.95%
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3. Ženja Fokin

Estonia
🐰 CARTOON CHARACTER IT ALWAYS SEEMS IMPOSSIBLE UNTIL ITS DONE #instagram senior, I like 💸 hanging in my wardrobe ❕ #fashion #personalshopper
@zenjafokin
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Get audience breakdown
Followers
30k
Fake followers
17.51%
Engagement rate
2.17%
Average Reel plays
53.9k
Audience gender
male
17.9%
female
82.1%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
80.5%
United States
1.98%
Finland
1.78%
United Kingdom
1.44%
Latvia
1.18%
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4. Helge Kalde

Estonia
beauty, fashion, lifestyle 💌helge.kalde1@gmail.com 🇪🇪tallinn, estonia find everything in my LTK ⬇️🔗
@helgekalde
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Get audience breakdown
Followers
28.4k
Fake followers
8.77%
Engagement rate
1.73%
Average Reel plays
31.7k
Audience gender
male
29.92%
female
70.08%
Top performing Reels
  1. Driving in Greece🫠 #jet2holidays #vacation #carrent #greece #foryou
    105.5k
  2. Recreating iconic Rachel Green Friends looks — 90s fashion inspo right here 💅 Comment "SHOP" and I'll send you outfit details in DMs💛 Bonus: they work as easy Halloween costumes too 🎃👀 Which era Rachel are you — coffee shop chic or office glam? ☕️📺 Outfit is linked in bio in my LTK shop🛍️ (save this for your next outfit inspo drop 🪩) black boots @pavementshoes ⸻ rachel green outfits, friends inspired fashion, 90s style inspo, outfit recreation, rachel green aesthetic, vintage fall looks, halloween outfit ideas, friendscore, 90s fashion trends, fall fashion 2025, retro outfit inspo, tv show outfit recreation, iconic character style, vintage chic look, easy halloween costume ideas, y2k throwback vibes, trendy outfit ideas, outfit inspo for fall, timeless fashion moments, friends series fashion https://liketk.it/5u1mg
    39.8k
  3. Me pretending my closet is a Pinterest board 🍁👀 Should I make this a series? 🤭 Comment SHOP and I'll DM you the outfit details💌 Outfit is linked in bio in my LTK shop🛍️ fall fashion, pinterest inspired outfits, recreate outfits, budget friendly style, sustainable fashion, fall ootd, aesthetic vibes, cozy outfits, outfit inspo, viral reel https://liketk.it/5sAbP
    27.2k
Engagement rate benchmark
  • Median
Audience location by country
Estonia
61.65%
United States
5.9%
Italy
3.63%
France
2.32%
United Kingdom
2.23%
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5. michelle amberg

Estonia
@erkimoeshow — head producer styling, PR & events EKA fashion design management
@michelle.amberg
@michelleamberg
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Get audience breakdown
Followers
18.3k
Fake followers
18.98%
Engagement rate
3.98%
Average Reel plays
10.7k
Audience gender
male
22.68%
female
77.32%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
84.36%
United States
2.14%
Finland
1.52%
Spain
1.11%
Italy
0.8%
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6. MARII-HELEEN

Estonia
she’s all about fashion, life, beauty and travelling ♡ 💌 marii@adverly.me
@mariiheleen
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Get audience breakdown
Followers
16.9k
Fake followers
33.51%
Engagement rate
1.93%
Average Reel plays
22.1k
Audience gender
female
63.91%
male
36.09%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
38.63%
United States
8.17%
United Kingdom
4.31%
Italy
4.27%
Brazil
4.07%
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7. Liisi Eesmaa

•••••Creative Force••••• Fashion designer/ Mask designer/ Creative/ Stylist/ Human/ Illusionist Into cosmic- tropic vibes & otherwordly art
@liisieesmaa
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Get audience breakdown
Followers
10.3k
Fake followers
17.45%
Engagement rate
2.22%
Average Reel plays
10.2k
Audience gender
female
78.25%
male
21.75%
Top performing Reels
  1. Dragon Lady 🌞🐉 28.05.2024 Suurimad tänud meie imelisele ämmaemandale @sophiedragonwitch , kes hoogsa sprint- sünnituse vastu võttis! See suvi saab olema väga eriline- täis elu, päikest ja armastust 💛!
    2.6k
  2. Lavender muse 💜 The coolest, sweetest & toughest Estonian Prime Minister @kajakallas in my custom made lavender wool crepe dress with an asymetric cut out twist on one shoulder at the Estonian Independance Day ball. She’ s a true pearl- beauty, brains & kind heart combined. Long live Estonia, Ukraine & all the other countries deserving their independence & freedom ! Dress & style @liisieesmaa Earrings @tanelveenre Muah @maarjamaa Photos @erlendstaub & delfi #ev105 #ev105🇪🇪 #longliveestonia #lavenderdress #redcarpetstyle #estoniandesign
    1.6k
  3. Aasta Vormilooja 2021 🥳 • I have been awarded as the best shape designer/creator of the year at the The Estonian Film & Television Awards. Ever so grateful! Photos @erlendstaub Make up @maretubaleht #efta #efta2021 #eftagala2021 #maskislaulja #hardworkpaysoff
    1.2k
Engagement rate benchmark
  • Median
Audience location by country
Estonia
76.06%
United States
3.33%
United Kingdom
2.23%
Italy
1.38%
Finland
1.36%
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8. Hanna | UGC

Estonia
✉️ hanna.kaljaste13@gmail.com 👩🏽‍💻@kpmgestonia travel | beauty | fashion | UGC
@hannakaljaste
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Get audience breakdown
Followers
10k
Fake followers
25.79%
Engagement rate
4.65%
Average Reel plays
20.1k
Audience gender
male
48.66%
female
51.34%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
72.93%
United States
3.41%
Spain
1.75%
Italy
1.63%
Finland
1.6%
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9. Katariina Merila

Estonia
a museum of moments • digital creator • niche fragrance specialist • training manager of @hfcparis
@katariinamerila
@katariinamerila
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Get audience breakdown
Followers
9.3k
Fake followers
16.3%
Engagement rate
2.65%
Average Reel plays
15.6k
Audience gender
male
34.4%
female
65.6%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
87.69%
United States
1.75%
Finland
1.43%
United Kingdom
0.78%
Spain
0.78%
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10. Triin Luhats

Estonia
Mom of ❤️❤️ TV producer #masterchefeesti #manäensuhäält #sunägukõlabtuttavalt 🧒🏼#children🍀#nature 📚#books 💋#fashion 🌍#travel ♥️#health
@triin_luhats
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Get audience breakdown
Followers
8.4k
Fake followers
7.9%
Engagement rate
5.89%
Average Reel plays
11.7k
Audience gender
male
26.51%
female
73.49%
Top performing Reels
  1. 5.0 saavutatud! 🤍 Ma tänan südamest kõiki õnnitluste eest! Olen nüüdsest ilmselt võlur, sest väidetavalt pidid 50+ naised saavutama supervõime ning muutuma nähtamatuteks (ja polegi vaja küüntest kübarat või Harry Potteri võlukeepi). Nii et püüa tabada, kui suudad! :-) 5.0 achieved! 🤍 Thank you everyone from the bottom of my heart for the congratulations! I suppose, I’m a a wizard now, ‘cause allegedly women 50+ get superpowers and become invisible (and you don’t need some magic hat or Harry Potter’s invisibility cloak). So, catch me if you can! :-)
    1.4k
  2. Eile oli nii… 💙🖤🤍. Süda soe ja varbad märjad, tuju ja emotsioon ning seltskond imeline ja ühiseid lauluviise jätkus kogu teekonnale, Lauluväljakule, õhtusse ning jätkame täna! Pilte-videosid ise ei jõudnudki eile suures tuhinas ise teha - seega suured tänud Lill, Anu, Mai ja teised, kes eilset jäädvustada aitasid 💙. #laulupidu #laulupidu2025 #iseoma @laulutantsupidu @lauluvaljak
    1.3k
  3. Üldiselt olen ma igapäevaselt selline teksad-ja-ketsid-chicka, kel juuksed krässus ja sassis (või siis teletöötaja krunniks keeratud) ning meigiks peal maksimaaalselt päiksekaitse ja Bepanthen kreem… Aga siis, vahel, erilistel puhkudel, on mul see au ja harukordne võimalus kanda andekate ja armsate Eesti moedisainerite loomingut, imelisi ehteid, mu juukse- ja meigivõlurid teevad niks-naks imetegusid mu sasipea ja tedretähnidega ning “täpiks i-le” on šikk smokingis kaaslane… 🤍See. Oli. Üks. Ilus. Õhtu. 🤍 Aitäh @lillijahilo - kummardan Su peene loomingu ees maani. Aitäh @goldtime_eesti usaldamast mulle karge @sifjakobsjewellery ehtebrändi kandmiseks. Aitäh @marleenparkma ja @wavebarofficial - need pusalokid saidki sirgeks. Ja aitäh mu armas @aliceraidmets Sa tead, ma ei oska ise ripsmeidki värvida. 🤍🤍🤍🤍🤍🤍 @efta_gala pic by @erlendstaub
    1.1k
Engagement rate benchmark
  • Median
Audience location by country
Estonia
88.25%
United States
1.6%
Italy
1.07%
United Kingdom
1.07%
Finland
0.92%

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11. Karolin Kuusik

Estonia
🦅Stylist (TV,Brands,Artists,Personal) 🦅Fashion Designer 🦅Fashion & Beauty editor @annestiil 🔗 karolin.kuusik@gmail.com
@karolinkuusik
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Get audience breakdown
Followers
7.1k
Fake followers
14.16%
Engagement rate
1.11%
Average Reel plays
6.4k
Audience gender
male
16.2%
female
83.8%
Top performing Reels
  1. @laospiret for @annestiil September issue 🤎 camera @krxxt_tarkmeel • muah @gerdamiller • style @karolinkuusik
    3.1k
  2. Mul sügisel tulemas väike loominguline juubel ning sellega seoses tegi @tiiusuvi imetoreda artikli ajakirja @annestiil Olen lõputult tänulik @krxxt_tarkmeel superfotode eest ja @karolinkuusik stiili eest! Tänan @kadriorukunstimuuseum ja @juliamariakunnap
    802
  3. LOOS ON LÕPPENUD! Easy Giveaway äpp loosis teie kõigi hulgast võitjaks @leenakaljumae Palju õnne!!!!! LOOS! 🥁🥁🥁 Muuda oma magamistuba salaaiaks Kaubamaja PAI x Karolin Kuusik “Tere hommikust, Õde!” voodipesu komplekti abil! Loosin välja ühe komplekti, mille tekikoti ja padjapüüri suurused saad ise valida. 🌱 Minu vapil ei ole lõvisid ega roose. On vaid kaks kitsekest ja raudrohututt, vagurus ja uhkus koos. Kuna “Tere hommikust, Õde!” on pühendatud mu koduhoovi taimedele, siis soovin, et valiksid välja mustris esindatud enda lemmiku kodumaa taime. 🌱 LOOSIS OSALEMISEKS kirjuta sulle kõige südamelähedasema taime nimi või number (vaata postituse galerii läbi) kommentaari. Tagi ka sõber või sõbranna, kelle süda tuksub samuti Eesti looduse rütmis. 🌱 Ära unusta olla @kaubamaja ja minu konto jälgija! 🌱 Edu! Fotod @riinavarol
    510
Engagement rate benchmark
  • Median
Audience location by country
Estonia
82.77%
United Kingdom
2.11%
United States
1.87%
Italy
1.36%
Spain
1.25%
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12. FASHION INFLUENCER | UGC | BEAUTY | MODEL & STYLISH MOM

Estonia
Scandinavian blogger about fashion and beauty. Lifestyle с душой 🤍 Cooperation: alina.vassiljeva@gmail.com
@alinavassiljeva
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Get audience breakdown
Followers
6.8k
Fake followers
32.76%
Engagement rate
1.96%
Average Reel plays
7.1k
Audience gender
male
38.15%
female
61.85%
Top performing Reels
  1. Сегодня Леону 6 месяцев!🦁 Спасибо, что делаешь нас с папой самыми счастливыми людьми в мире! Мы тебя очень любим! Наш чудесный мальчик!🥹❤️ Решили на память сделать семейную фотосессию, за кадры отдельное спасибо @krisdushina 📸
    914
  2. Леону сегодня исполнился годик, как быстро летит время! Мы тебя очень любим! Будь самым счастливым мальчиком на свете! 🥹❤️ Happy birthday, Leon!🥳🦁 За съёмку спасибо: @ksenija.kurs
    676
  3. Happy birthday to me! 30!🥳 Сегодня мне исполнилось тридцать лет! Как быстро пролетело время, но как же интересно! Совсем недавно я выписывала все свои достижения в блокнот, только за этот год (а я на минуточку в декрете) и офигела! Поэтому желаю себе и дальше жить так насыщенно, ставить новые цели и смело их исполнять!💫 Спасибо всем близким и семье! Спасибо вам дорогие подписчики за вашу поддержку и любовь. И спасибо мне за всё. Мое упорство и любовь к жизни - точно скоро покорят этот мир!❤️
    630
Engagement rate benchmark
  • Median
Audience location by country
Estonia
50.4%
Russia
20.13%
United States
2.51%
United Kingdom
2.26%
Italy
1.72%
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13. Kristi Tüvi | Visual Artist

Estonia
Fashion and portrait photographer Based in Estonia/available worldwide Inquiries: kristi@tyvi.ee My coolcat: @yunothemainecoon
@kiksan
@kiksann
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Get audience breakdown
Followers
5.5k
Fake followers
25.36%
Engagement rate
1.89%
Average Reel plays
2.4k
Audience gender
male
62.42%
female
37.58%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
22.55%
United States
11.69%
Brazil
4.22%
India
4.11%
Germany
3.91%
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14. Kristi Ojasaar

Estonia
mom for🦄🦄🦁 love simple design, interior design, fashion nature is my air traveling is my passion @nordroot.ee
@kristiojasaar
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Get audience breakdown
Followers
5.4k
Fake followers
18.92%
Engagement rate
3.54%
Average Reel plays
38.3k
Audience gender
male
16.77%
female
83.23%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
74.36%
United States
3.47%
United Kingdom
2%
Spain
1.8%
Italy
1.34%
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15. ᴊᴇꜱꜱɪᴄᴀ ʟᴇʜᴛ

Estonia
Mom of 4🤍 Family | lifestyle | fashion | beauty 📍🇪🇪 📩Jessicaleht@mail.ee
@jesssicaleht
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Get audience breakdown
Followers
5.4k
Fake followers
21.31%
Engagement rate
13.75%
Average Reel plays
16.4k
Audience gender
female
58.63%
male
41.37%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
84.17%
Finland
2.7%
United States
1.31%
Spain
1.31%
Australia
0.85%
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16. Pilleriin Leet Engberts

Estonia
Interior / art / fashion 🖤 Posting photos of my home and art Interior advice and art commissions Contact me: pilleriin.leet@hotmail.com
@pilleriin.leet_interior
Check contact details
Get audience breakdown
Followers
4.8k
Fake followers
12.5%
Engagement rate
4.36%
Average Reel plays
8.7k
Audience gender
male
9.2%
female
90.8%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
49.71%
United Kingdom
12.74%
The Netherlands
6%
Germany
5.14%
United States
4.16%
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17. Ajakiri SÄDE

Estonia
SÄDE on kvartaalne moe-ja kultuuriajakiri. SÄDE is a magazine about fashion, culture, and interviews with creative people from around the world.
@ajakiri_sade
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Get audience breakdown
Followers
4.7k
Fake followers
12.58%
Engagement rate
1.19%
Average Reel plays
2.2k
Audience gender
female
88.91%
male
11.09%
Top performing Reels
  1. 💋 Eile toimus Sõpruse kinos kauaoodatud „Babygirli“ pidulik esilinastus – tõeline glamuuri ja sensuaalsuse õhtu! ✨ Õhtu juhatas sisse Laura Valk, enesearmastuse ja seksuaalsuse õpetaja, kes jagas inspireerivaid mõtteid ja vastas publiku küsimustele. Külalisi ootasid SEX Coffee maitsed ja erilised kingitused, mille eest hoolitsesid Ulakas Kaunitar ja ajakiri Säde. 🖤 Suur tänu kõigile, kes aitasid muuta selle õhtu erakordseks ja meeldejäävaks! 🎥 „Babygirl“ jõuab homsest, 10. jaanuarist, kinodesse üle Eesti. Film viib sind sügavale võimu, identiteedi ja pingeliste emotsioonide maailma. Kohtume kinosaalis! 🍿✨ 📸 Erlend Štaub
    505
  2. Üks Espresso Macchiato, per favore! Palju õnne @tommycashworld , kes esindab Eestit tänavusel Eurovisioonil! #tommycash #eestilaul #eurovisioon #espressomacchiato #eestimuusika #ajakirisäde #ajakiri #säde
    318
  3. Täna esietendub Draamateatris Tiit Ojasoo lavastus "Eneseabiõpik", kus teevad kaasa Ursel Tilk, Hilje Murel, Evelin Võigemast, Mirtel Pohla, Tambet Tuisk, Gert Raudsepp ja teised suurepärased näitlejad. Kostüümikunstnik on aga meie tuntud moelooja Aldo Järvsoo! "Kurb meel on täna esikale minna," rääkis Aldo Sädele. "Minu töö saab ju selle õhtuga läbi ja kahju on lahkuda nii ägedast teatrist, lavastajast, näitlejatest, õmblejatest, tegelikult kõigist, kellega sai veedetud kolm ilusat inspireerivat kuud!" Viimasel fotol on @tanelveenre Berry kõrvarõngad, millest Aldo tegi ajaloo esimesed Glamberryd! 😍 #aldojärvsoo #tanelveenre #draamateater #eestiteater #esietendus #kostüümid #ajakirisäde #ajakiri #säde
    298
Engagement rate benchmark
  • Median
Audience location by country
Estonia
81.76%
United Kingdom
2.11%
United States
2.11%
Italy
1.57%
France
1.44%
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18. Gita Siimpoeg

Estonia
Fashion 👉 www.gita.ee Radio host 👉 @powerhitradioestonia CEO 👉 @islandofpets_official
@gitasiimpoeg
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Get audience breakdown
Followers
4.5k
Fake followers
18.61%
Engagement rate
7.52%
Average Reel plays
8.2k
Audience gender
female
68.76%
male
31.24%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
79.22%
United States
2.91%
United Kingdom
1.48%
Finland
1.39%
Australia
1.15%
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19. Hanna Loodmaa-Saarmann

Estonia
Brand & Communications Manager @kaubamaja Social Media Manager @masterchef_eesti All about food, beauty, fashion, Christmas
@hannaloodmaa
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Get audience breakdown
Followers
3.8k
Fake followers
11.97%
Engagement rate
5.99%
Average Reel plays
14.2k
Audience gender
female
64.58%
male
35.42%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
78.75%
United States
2.32%
Italy
2.04%
Germany
1.77%
United Kingdom
1.36%
profile picture

20. ALLA | FASHION AND STYLE

Estonia
Founder @true_by_a Fashion and beauty Personal stylist: from wardrobe detox to complete transformation Useful links 🔽
@alla.parn
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Get audience breakdown
Followers
3.7k
Fake followers
16.03%
Engagement rate
3.76%
Average Reel plays
5.1k
Audience gender
male
12.84%
female
87.16%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
72.47%
Russia
8.32%
Latvia
2.1%
Ukraine
2.1%
United Kingdom
2.1%
FAQ
Frequently asked questions
How do I find Fashion influencers in Estonia?
Who are the top Fashion influencers in Estonia?
How can I see more detailed data about these influencers?

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