Top 20 Estonian Fashion Influencers on Instagram (Feb 2026)

We found 38 fashion Influencers in Estonia
These influencers mention 'fashion' in their Instagram bio and have audiences primarily in Estonia. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
02/09/2026
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1. LAURA RANNAVÄLI

Estonia

digital diary of my life, travels & fashion based in estonia 📩rannavalilaura.collabs@gmail.com

@rannavalilaura
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Get audience breakdown
Followers
170.7k
Fake followers
36.43%
Engagement rate
1.3%
Average Reel plays
31.4k
Audience gender
female
59.5%
male
40.5%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
68.45%
India
4.87%
Brazil
2.67%
United States
2.51%
Indonesia
2.2%
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2. Света | Stylist | Buyer | Tallinn

Estonia

Slow Fashion. Wear this season and beyond. Прививаю любовь к минимализму Мотивирую на рациональный шопинг 4 года веду закрытый клуб @timeless.l_ Байер

@inner_style_
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Get audience breakdown
Followers
39.6k
Fake followers
14.45%
Engagement rate
3.12%
Average Reel plays
36.6k
Audience gender
female
98.1%
male
1.9%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
44.85%
Russia
22.33%
Latvia
8.33%
Ukraine
2.78%
Italy
1.95%
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3. Helge Kalde

Estonia

beauty, fashion, lifestyle 🇪🇪 tallinn, estonia ✉️ collabs - helge.kalde1@gmail.com find everything in my LTK 🔗

@helgekalde
@helge_kalde
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Get audience breakdown
Followers
31.1k
Fake followers
8.76%
Engagement rate
2.36%
Average Reel plays
18.2k
Audience gender
female
70.16%
male
29.84%
Top performing Reels
  1. Driving in Greece🫠 #jet2holidays #vacation #carrent #greece #foryou
    105.5k
  2. Recreating iconic Rachel Green Friends looks — 90s fashion inspo right here 💅 Comment "SHOP" and I'll send you outfit details in DMs💛 Bonus: they work as easy Halloween costumes too 🎃👀 Which era Rachel are you — coffee shop chic or office glam? ☕️📺 Outfit is linked in bio in my LTK shop🛍️ (save this for your next outfit inspo drop 🪩) black boots @pavementshoes ⸻ rachel green outfits, friends inspired fashion, 90s style inspo, outfit recreation, rachel green aesthetic, vintage fall looks, halloween outfit ideas, friendscore, 90s fashion trends, fall fashion 2025, retro outfit inspo, tv show outfit recreation, iconic character style, vintage chic look, easy halloween costume ideas, y2k throwback vibes, trendy outfit ideas, outfit inspo for fall, timeless fashion moments, friends series fashion https://liketk.it/5u1mg
    39.8k
  3. Me pretending my closet is a Pinterest board 🍁👀 Should I make this a series? 🤭 Comment SHOP and I'll DM you the outfit details💌 Outfit is linked in bio in my LTK shop🛍️ fall fashion, pinterest inspired outfits, recreate outfits, budget friendly style, sustainable fashion, fall ootd, aesthetic vibes, cozy outfits, outfit inspo, viral reel https://liketk.it/5sAbP
    28.1k
Engagement rate benchmark
  • Median
Audience location by country
Estonia
61.38%
United States
6%
Italy
3.55%
France
2.35%
United Kingdom
2.31%
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4. Ženja Fokin

Estonia

🐰 CARTOON CHARACTER IT ALWAYS SEEMS IMPOSSIBLE UNTIL ITS DONE #instagram senior, I like 💸 hanging in my wardrobe ❕ #fashion #personalshopper

@zenjafokin
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Get audience breakdown
Followers
30.1k
Fake followers
17.51%
Engagement rate
2.15%
Average Reel plays
53.9k
Audience gender
male
17.9%
female
82.1%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
80.5%
United States
1.98%
Finland
1.78%
United Kingdom
1.44%
Latvia
1.18%
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5. Hanna Martinson

Estonia

🦋 inspired by the fear of being average 🦋 • travel & fashion inspo • beauty • home decor • 💌 hello@hannamartinson.com

@hannamartinson
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Get audience breakdown
Followers
29.5k
Fake followers
16.75%
Engagement rate
3.98%
Average Reel plays
20.1k
Audience gender
male
33.85%
female
66.15%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
82.95%
Finland
2.07%
United States
2.07%
Australia
1.06%
United Kingdom
0.93%
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6. MARII-HELEEN

Estonia

she’s all about fashion, life, beauty and travelling ♡ 💌 marii@adverly.me

@mariiheleen
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Get audience breakdown
Followers
16.8k
Fake followers
33.51%
Engagement rate
1.72%
Average Reel plays
22.1k
Audience gender
female
63.91%
male
36.09%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
38.63%
United States
8.17%
United Kingdom
4.31%
Italy
4.27%
Brazil
4.07%
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7. Fashion Influencer | Stylist | Shopping & Style

Nastasya Tõlner Personal stylist | 7 years Retail insider | Fashion events Shopping is easy at @easyshopping.est coop: nastasyatolner@gmail.com

@nastasyatolner
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Get audience breakdown
Followers
16.3k
Fake followers
19.8%
Engagement rate
3.18%
Average Reel plays
22.9k
Audience gender
female
92.78%
male
7.22%
Top performing Reels
  1. Образы с 🧦 НЕ НА ГОЛУЮ ногу! Носибельные, так сказать🤌🏻 СОХРАНЯЙТЕ 💡 А то под вчерашним рилс уже «получила» за голые ноги😂 но то был образ для души, конечно, в жизни я так не хожу. Поэтому сняла вам варианты образов «носки + колготки». Можно добавить фантазийные, например - polka dot. А вы носите носки в образах (не под джинсы/брюки)? ⤵️ Носки @calzedonia (не реклама, а жаль😆) #10 #стилистталлинн #носки #какноситьноски #образсносками #calzedonia #estonianblogger #таллинн #tallinn_city #stylistestonia #эстония #лайфхакдня #образдня #стилистимиджмейкер #рига #rigaoldtown #stylisteu #europeanblogger
    45.1k
  2. Обзор H&M🍂 Покупаете там? Больше рекомендаций и обзоров надёте в блоге @nastasyatolner и в шопинг-клубе @easyshopping.est #hm #hmhaul
    3k
  3. ОБЗОР COS ⬇️ ➡️ Что вам понравилось из обзора? Я хочу приобрести голубую рубашку, сумку из замши и возможно укороченные темные джинсы🙋🏻‍♀️🥹 А полный обзор найдешь у меня в клубе, 🔗 в шапке профиля ❤️ Стартуем 1.04, присоединяйся, чтобы ничего не пропустить 🔥
    2.4k
Engagement rate benchmark
  • Median
Audience location by country
Estonia
65.33%
Russia
10.21%
Ukraine
5.94%
Kazakhstan
2.59%
Latvia
1.78%
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8. Liisi Eesmaa

•••••Creative Force••••• Fashion designer/ Mask designer/ Creative/ Stylist/ Human/ Illusionist Into cosmic- tropic vibes & otherwordly art

@liisieesmaa
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Get audience breakdown
Followers
10.3k
Fake followers
17.45%
Engagement rate
2.77%
Average Reel plays
10.2k
Audience gender
female
78.25%
male
21.75%
Top performing Reels
  1. Dragon Lady 🌞🐉 28.05.2024 Suurimad tänud meie imelisele ämmaemandale @sophiedragonwitch , kes hoogsa sprint- sünnituse vastu võttis! See suvi saab olema väga eriline- täis elu, päikest ja armastust 💛!
    2.6k
  2. Lavender muse 💜 The coolest, sweetest & toughest Estonian Prime Minister @kajakallas in my custom made lavender wool crepe dress with an asymetric cut out twist on one shoulder at the Estonian Independance Day ball. She’ s a true pearl- beauty, brains & kind heart combined. Long live Estonia, Ukraine & all the other countries deserving their independence & freedom ! Dress & style @liisieesmaa Earrings @tanelveenre Muah @maarjamaa Photos @erlendstaub & delfi #ev105 #ev105🇪🇪 #longliveestonia #lavenderdress #redcarpetstyle #estoniandesign
    1.6k
  3. Aasta Vormilooja 2021 🥳 • I have been awarded as the best shape designer/creator of the year at the The Estonian Film & Television Awards. Ever so grateful! Photos @erlendstaub Make up @maretubaleht #efta #efta2021 #eftagala2021 #maskislaulja #hardworkpaysoff
    1.2k
Engagement rate benchmark
  • Median
Audience location by country
Estonia
76.06%
United States
3.33%
United Kingdom
2.23%
Italy
1.38%
Finland
1.36%
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9. Hanna

Estonia

✉️ hanna.kaljaste13@gmail.com 👩🏽‍💻@kpmgestonia travel | beauty | fashion | UGC

@hannakaljaste
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Get audience breakdown
Followers
10.1k
Fake followers
25.79%
Engagement rate
3.01%
Average Reel plays
13.4k
Audience gender
male
48.66%
female
51.34%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
72.9%
United States
3.47%
Spain
1.78%
Finland
1.6%
Italy
1.57%
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10. Katariina Merila

Estonia

a museum of moments fashion | beauty | lifestyle | fragrances

@katariinamerila
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Get audience breakdown
Followers
8.9k
Fake followers
16.3%
Engagement rate
3.23%
Average Reel plays
14.4k
Audience gender
female
65.6%
male
34.4%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
87.62%
United States
1.75%
Finland
1.43%
United Kingdom
0.78%
Spain
0.78%

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11. Hanna Peeters ♡

Estonia

Fashion | Lifestyle | Beauty contact: hannapeeters7@gmail.com

@hanna.peeters
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Followers
8.5k
Fake followers
16.43%
Engagement rate
1.65%
Average Reel plays
12.9k
Audience gender
female
56.01%
male
43.99%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
66.05%
United Kingdom
14.48%
United States
3.64%
Australia
2.37%
Spain
1.1%
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12. Karolin Kuusik

Estonia

🦅Stylist (TV,Brands,Artists,Personal) 🦅Fashion Designer 🦅Fashion & Beauty editor @annestiil 🔗 karolin.kuusik@gmail.com

@karolinkuusik
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Get audience breakdown
Followers
7.1k
Fake followers
14.16%
Engagement rate
1.35%
Average Reel plays
6.4k
Audience gender
male
16.2%
female
83.8%
Top performing Reels
  1. @laospiret for @annestiil September issue 🤎 camera @krxxt_tarkmeel • muah @gerdamiller • style @karolinkuusik
    3.1k
  2. Mul sügisel tulemas väike loominguline juubel ning sellega seoses tegi @tiiusuvi imetoreda artikli ajakirja @annestiil Olen lõputult tänulik @krxxt_tarkmeel superfotode eest ja @karolinkuusik stiili eest! Tänan @kadriorukunstimuuseum ja @juliamariakunnap
    802
  3. LOOS ON LÕPPENUD! Easy Giveaway äpp loosis teie kõigi hulgast võitjaks @leenakaljumae Palju õnne!!!!! LOOS! 🥁🥁🥁 Muuda oma magamistuba salaaiaks Kaubamaja PAI x Karolin Kuusik “Tere hommikust, Õde!” voodipesu komplekti abil! Loosin välja ühe komplekti, mille tekikoti ja padjapüüri suurused saad ise valida. 🌱 Minu vapil ei ole lõvisid ega roose. On vaid kaks kitsekest ja raudrohututt, vagurus ja uhkus koos. Kuna “Tere hommikust, Õde!” on pühendatud mu koduhoovi taimedele, siis soovin, et valiksid välja mustris esindatud enda lemmiku kodumaa taime. 🌱 LOOSIS OSALEMISEKS kirjuta sulle kõige südamelähedasema taime nimi või number (vaata postituse galerii läbi) kommentaari. Tagi ka sõber või sõbranna, kelle süda tuksub samuti Eesti looduse rütmis. 🌱 Ära unusta olla @kaubamaja ja minu konto jälgija! 🌱 Edu! Fotod @riinavarol
    510
Engagement rate benchmark
  • Median
Audience location by country
Estonia
82.77%
United Kingdom
2.11%
United States
1.87%
Italy
1.36%
Spain
1.25%
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13. FASHION INFLUENCER | UGC | BEAUTY | MODEL & STYLISH MOM

Estonia

Scandinavian blogger about fashion and beauty. Lifestyle с душой 🤍 Cooperation: alina.vassiljeva@gmail.com

@alinavassiljeva
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Get audience breakdown
Followers
6.8k
Fake followers
32.76%
Engagement rate
2.58%
Average Reel plays
7.1k
Audience gender
male
38.15%
female
61.85%
Top performing Reels
  1. Сегодня Леону 6 месяцев!🦁 Спасибо, что делаешь нас с папой самыми счастливыми людьми в мире! Мы тебя очень любим! Наш чудесный мальчик!🥹❤️ Решили на память сделать семейную фотосессию, за кадры отдельное спасибо @krisdushina 📸
    914
  2. Леону сегодня исполнился годик, как быстро летит время! Мы тебя очень любим! Будь самым счастливым мальчиком на свете! 🥹❤️ Happy birthday, Leon!🥳🦁 За съёмку спасибо: @ksenija.kurs
    676
  3. Happy birthday to me! 30!🥳 Сегодня мне исполнилось тридцать лет! Как быстро пролетело время, но как же интересно! Совсем недавно я выписывала все свои достижения в блокнот, только за этот год (а я на минуточку в декрете) и офигела! Поэтому желаю себе и дальше жить так насыщенно, ставить новые цели и смело их исполнять!💫 Спасибо всем близким и семье! Спасибо вам дорогие подписчики за вашу поддержку и любовь. И спасибо мне за всё. Мое упорство и любовь к жизни - точно скоро покорят этот мир!❤️
    630
Engagement rate benchmark
  • Median
Audience location by country
Estonia
50.4%
Russia
20.13%
United States
2.51%
United Kingdom
2.26%
Italy
1.72%
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14. Kristi Tüvi | Visual Artist

Estonia

Fashion and portrait photographer Based in Estonia/available worldwide Inquiries: kristi@tyvi.ee My coolcat: @yunothemainecoon

@kiksan
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Get audience breakdown
Followers
5.5k
Fake followers
25.36%
Engagement rate
2.12%
Average Reel plays
2.4k
Audience gender
male
62.42%
female
37.58%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
22.55%
United States
11.69%
Brazil
4.22%
India
4.11%
Germany
3.91%
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15. Kristi Ojasaar

Estonia

mom for🦄🦄🦁 love simple design, interior design, fashion nature is my air traveling is my passion @nordroot.ee

@kristiojasaar
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Get audience breakdown
Followers
5.4k
Fake followers
18.92%
Engagement rate
3.55%
Average Reel plays
38.3k
Audience gender
male
16.77%
female
83.23%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
74.36%
United States
3.47%
United Kingdom
2%
Spain
1.8%
Italy
1.34%
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16. Pilleriin Leet Engberts

Estonia

Interior / art / fashion 🖤 Posting photos of my home and art Interior advice and art commissions Contact me: pilleriin.leet@hotmail.com

@pilleriin.leet_interior
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Get audience breakdown
Followers
4.8k
Fake followers
12.5%
Engagement rate
3.58%
Average Reel plays
8.7k
Audience gender
male
9.2%
female
90.8%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
49.71%
United Kingdom
12.74%
The Netherlands
6%
Germany
5.14%
United States
4.16%
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17. Gita Siimpoeg

Estonia

Fashion 👉 www.gita.ee Hosting in ze radio @powerhitradioestonia Making doggofoodz @islandofpets_official

@gitasiimpoeg
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Get audience breakdown
Followers
4.5k
Fake followers
18.64%
Engagement rate
6.88%
Average Reel plays
8.1k
Audience gender
female
68.78%
male
31.22%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
79.13%
United States
2.86%
United Kingdom
1.48%
Finland
1.39%
Italy
1.15%
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18. Hanna Loodmaa-Saarmann

Estonia

Brand & Communications Manager @kaubamaja Social Media Manager @masterchef_eesti All about food, beauty, fashion, Christmas

@hannaloodmaa
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Get audience breakdown
Followers
3.9k
Fake followers
11.97%
Engagement rate
7.36%
Average Reel plays
14.2k
Audience gender
female
64.58%
male
35.42%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
78.75%
United States
2.32%
Italy
2.04%
Germany
1.77%
United Kingdom
1.36%
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19. ALLA | FASHION AND STYLE

Estonia

Founder @true_by_a Fashion and beauty Personal stylist: from wardrobe detox to complete transformation Useful links 🔽

@alla.parn
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Get audience breakdown
Followers
3.8k
Fake followers
16.03%
Engagement rate
3.43%
Average Reel plays
5.1k
Audience gender
male
12.84%
female
87.16%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Estonia
72.47%
Russia
8.32%
Latvia
2.1%
Ukraine
2.1%
United Kingdom
2.1%
profile picture

20. JAANA KRISTAL

Estonia

beauty • fashion • mom life Makeup artist @kristal_makeup UGC and collabs ✉️ jaanakristal@gmail.com

@kristalj
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Get audience breakdown
Followers
3.7k
Fake followers
21.62%
Engagement rate
1.6%
Average Reel plays
3k
Audience gender
female
63.75%
male
36.25%
Top performing Reels
  1. 🩶☁️🫧 📷 @mi.so.art
    402
  2. Kui sul õnnestub oma lapse sünnipäeval teha pilti pannkookidega, aga mitte lapsega 🙈 Olen õnneks aru saanud, et lastega ei tea kunagi ette, mis tujud neil on ja lõpuks ongi kõige olulisem, et tal endal on lõbus ja tore, küll neid pilte jõuab teha. Ja eks ma saingi siis rahumeeli oma pannkooke süüa 🥞🥹 Ja selles suhtes olen ka hästi aus - ma ei ole just kõige kogenum peokorraldaja ja tahan, et kõik oleks võimalikult lihtne ja sujuv ning õnneks nii läkski ka see kord. Pannkoogid, tarvikud ja kõik muu vajalik toimetati peokohta ja mulle ei jäänud mingisugust öö läbi küpsetamise ja hakkimise vaeva. 🙏🏼 Lihtsalt pane kõik välja ja külalised saavad nautida. PS. mainin ka, et pannkooke sõid isukalt nii kõige pisemad kui suuremad külalised. Ma tean, et see kõlab nagu suur kiidukõne, kunagi ka arvasin, et no mis seal erilist saab pannkookides olla.. Aga saab 😄 tõesti need pannkoogid ise on nii maitsvad ja kastmed, need on lihtsalt parimad, eriti mu lemmik soolakaramell 🥹 Seega suur-suur tänu @kookerstreetcafe 🤍 #kookerstreetcafe #minipannkoogid #koostöö
    341
  3. My favourite dresses ever 🤍 @m.a.m_designo Photo by @artursbriedis #mamdesigno
    336
Engagement rate benchmark
  • Median
Audience location by country
Estonia
70.78%
Canada
4.11%
United States
3.65%
Finland
2.21%
Spain
1.9%
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