Top 20 American Makeup YouTubers on YouTube (Jul 2026)

We found 1348 makeup YouTubers in United States
These influencers mention 'makeup' in their YouTube bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
07/27/2026
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1. Hope Marie

United States

disabled content creator who loves to do makeup with no rules🌈

@epohmp4
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Get audience breakdown
Subscribers
182k
Average views
241.6k
Engagement rate
4.87%
Average likes
8k
Audience gender
female
66.93%
male
33.07%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
42.36%
Philippines
7.41%
United Kingdom
5.09%
Brazil
4.4%
Canada
4.17%
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2. michaila cothran

United States

just a girl who loves anything beauty, fashion, makeup, & thrifting🩷

@michailacothran
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Get audience breakdown
Subscribers
647k
Average views
212.8k
Engagement rate
9.4%
Average likes
19.8k
Audience gender
female
87.63%
male
12.37%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
57.45%
United Kingdom
5.67%
Canada
4.43%
Australia
3.01%
Russia
2.31%
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3. Piper Nelson

United States

I’m an Arizona based, self-taught makeup artist and content creator. I love expressing my creativity through looks that break the boundaries of the traditional makeup world. I wasn’t always so adventu...

@piperartistry
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Subscribers
694k
Average views
204.4k
Engagement rate
2.64%
Average likes
4.5k
Audience gender
female
78.01%
male
21.99%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
55.15%
United Kingdom
9.28%
Canada
4.64%
Philippines
3.61%
Australia
2.58%
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4. Makeup By Jen

United States

Welcome to my channel! My name is Jen, Im an Entrepreneur/Freelance Bridal Makeup Artist based in NYC. I posted my first youtube video on November 15, 2017 TO BOOK MY SERVICES/ BUSINESS INQUIRIES:...

@MakeupByJen
@makeupbyjenxiixii
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Get audience breakdown
Subscribers
142k
Average views
200k
Engagement rate
4.38%
Average likes
8k
Audience gender
female
94.43%
male
5.57%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
55.16%
India
6.19%
United Kingdom
4.59%
Canada
4.24%
Philippines
4.13%
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5. Camille - Offbeat Look

United States

My name's Camille Johnson and I've created this channel to share helpful or entertaining videos about beauty, fashion, hair, and lifestyle topics. Some things you can expect by subscribing to this cha...

@OffbeatLook
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Get audience breakdown
Subscribers
660k
Average views
193.9k
Engagement rate
6.13%
Average likes
12.7k
Audience gender
female
89.8%
male
10.2%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
63.43%
United Kingdom
7.31%
India
4.03%
Canada
2.99%
Indonesia
1.79%
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6. Kennie J.D.

United States

Hi I'm Kennie I like terrible movies, reality trash tv, makeup, hair, and talking for long amounts of time. Also I make music. NEW VIDEOS EVERY WEEK!

@KennieJD
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Subscribers
786k
Average views
146.2k
Engagement rate
6.09%
Average likes
8.5k
Audience gender
female
88.91%
male
11.09%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
62.54%
United Kingdom
7.55%
Canada
6.55%
Australia
2.14%
Brazil
1.42%
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7. SwaggyCucumber

United States

New video every week on Saturday. Hiya! I am SwaggyCucumber, aka Swaggy. I am a cosplayer who also LOVES anything goth - goth music, goth fashion, goth culture, etc. This is where I post my long-form...

@swaggycucumber
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Get audience breakdown
Subscribers
531k
Average views
137.8k
Engagement rate
6.65%
Average likes
8.7k
Audience gender
female
37.46%
male
62.54%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
56.91%
United Kingdom
6.44%
Canada
5.1%
Germany
3.36%
Australia
3.36%
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8. KimspiredDIY

United States

DIY Crafts by KimspiredDIY! Welcome everyone to KimspiredDIY - I'm Kim and I love to make and create fun, creative and cool DIY Craft projects. I have a craft project for everyone whether you are l...

@TheKidPep
@kimspireddiy
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Get audience breakdown
Subscribers
661k
Average views
104.9k
Engagement rate
2%
Average likes
389
Audience gender
female
88.36%
male
11.64%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
44.35%
United Kingdom
5.65%
Canada
5%
India
3.7%
Brazil
3.48%
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9. Margo Indigo

United States

▶ Welcome to my little corner of YouTube! On my channel you'll find makeup tutorials & reviews, youtube drama, addiction & recovery and whatever the fuck else I feel like talking about. I have no idea...

@MargoIndigo
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Get audience breakdown
Subscribers
37.4k
Average views
78.6k
Engagement rate
6.63%
Average likes
3.2k
Audience gender
female
90.76%
male
9.24%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
60.57%
United Kingdom
11.14%
Canada
8.86%
Australia
5.57%
Ireland
1.14%
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10. The Life Of Kay

HEY BABES!! On this channel you will get a bit more of KiannaJay :) I will be posting amazing hair tutorials, hair reviews, makeup tutorials, beauty tips and more! But that's not it! I will also be...

@thelifeofkay5525
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Get audience breakdown
Subscribers
181k
Average views
78.3k
Engagement rate
5.73%
Average likes
2.7k
Audience gender
female
93.56%
male
6.44%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
86.03%
United Kingdom
2.75%
Jamaica
2.33%
Canada
2.22%
Georgia
2.12%

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11. Makeup By Nikki La Rose

United States

Hi everyone! My name is Nikki La Rose, I’m a professional makeup artist with 18 years of experience in celebrity, editorial and TV makeup. I’m thrilled to share my tried-and-true tips and techniques...

@Makeupbynikkilarose
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Get audience breakdown
Subscribers
541k
Average views
70.5k
Engagement rate
5.82%
Average likes
3.8k
Audience gender
female
94.88%
male
5.12%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
53.38%
Canada
7.21%
United Kingdom
5.86%
Australia
3.15%
India
2.48%
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12. Jen Luv

United States

What's Up in Makeup News and cosmetic industry deep dives. Favorite Quote - "Shall we make a new rule of life from tonight: always to try to be a little kinder than is necessary?" - J. M. Barrie, T...

@jenluv
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Get audience breakdown
Subscribers
398k
Average views
69.5k
Engagement rate
6.95%
Average likes
3.7k
Audience gender
female
94.46%
male
5.54%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
65.56%
Canada
7.07%
United Kingdom
5.56%
Australia
2.71%
Germany
1.65%
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13. Jordan Liberty

United States

Jordan Liberty is an LA-based makeup artist & photographer who produces imagery and campaign for top beauty brands (NARS, MAC Cosmetics, Pat McGrath Labs, Urban Decay, Sigma Beauty, Melt Cosmetics) an...

@JordanLiberty
@jordanliberty
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Get audience breakdown
Subscribers
437k
Average views
62.3k
Engagement rate
8.57%
Average likes
5.1k
Audience gender
female
93.06%
male
6.94%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
43.78%
United Kingdom
5.79%
Canada
5.36%
Australia
3.43%
Indonesia
2.36%
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14. Katherine Delameza

United States

Welcome to my channel👛 A space for beauty, lifestyle, fashion, and everyday inspiration. I create content for the girls who love self-care, healthy habits, fashion trends, makeup trends, and more! Fr...

@katherinedelameza
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Get audience breakdown
Subscribers
219k
Average views
59.5k
Engagement rate
4.5%
Average likes
2.6k
Audience gender
female
91.51%
male
8.49%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
64.6%
United Kingdom
4.89%
Canada
4.08%
Brazil
2.94%
South Africa
2.28%
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15. Franns

United States

In Print We Trust - Use code FRANNS 💌 P.O. Box, business email, and socials!⬇️ ─── ･ ｡ﾟ☆: *.☽ .* :☆ﾟ. ─── P.O. Box 713 Union Lake MI 48387-0713 ┆ ° ♡ • ➵ ✩ ◛ ° 🏙️Detroit MI📍17 yrs old I am wil...

@Frannces
@frannsofficial
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Get audience breakdown
Subscribers
729k
Average views
59.2k
Engagement rate
13.57%
Average likes
6.4k
Audience gender
female
73.83%
male
26.17%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
43.56%
United Kingdom
12.89%
Canada
4.44%
Indonesia
4%
Philippines
4%
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16. Vegas Nay

United States

Naomi Giannopoulos (Vegas Nay) has over 20 years experience as a professional makeup artist.  With a passion for makeup, art and fashion since childhood, Naomi was destined for a career in art and bea...

@TheRealVegasNay
@vegas_nay
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Get audience breakdown
Subscribers
168k
Average views
57.1k
Engagement rate
2.7%
Average likes
1.6k
Audience gender
female
96.4%
male
3.6%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
63.64%
United Kingdom
5.58%
Brazil
4.34%
Canada
4.13%
Mexico
2.69%
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17. Rapunzel ASMR

United States

Hi! ☺️ My name is Ann, from Belgium and a full time ASMR content creator. I make High quality ASMR videos to help you relax,sleep and tingle! I make asmr roleplays and trigger videos. Lots of medica...

@RapunzelASMR
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Get audience breakdown
Subscribers
721k
Average views
56.4k
Engagement rate
4.01%
Average likes
2k
Audience gender
female
57.36%
male
42.64%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
33.2%
United Kingdom
7.84%
Brazil
7.7%
Canada
3.98%
Germany
3.45%
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18. Ethanisupreme

United States

Hey guys! So this is my YouTube channel! I just wanna post beauty tutorials, makeup reviews, fashion, and some funny content you guys from my instagram will enjoy! Be sure to check out my Instagram @E...

@ethanisupreme3134
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Get audience breakdown
Subscribers
125k
Average views
50.7k
Engagement rate
4.81%
Average likes
1.8k
Audience gender
female
88.64%
male
11.36%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
60.34%
United Kingdom
9.58%
Canada
4.6%
Australia
2.87%
Philippines
2.87%
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19. Attorney Melanie Little

United States

Melanie Little is a New York lawyer with over 30 years experience as a trial attorney and litigator in state and federal courts, who is now a legal analyst and commentator putting a fresh spin on the...

@AttorneyMelanieLittle
@the.melanie.little
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Get audience breakdown
Subscribers
137k
Average views
48.6k
Engagement rate
8.73%
Average likes
4.4k
Audience gender
female
76.42%
male
23.58%
Top performing videos
Engagement rate benchmark
  • Median
Audience location by country
United States
79.8%
United Kingdom
7.07%
Canada
4.24%
Australia
1.62%
South Africa
1.01%
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20. Jordan Hanz

United States

Let's blend this b*tch. With a mix of realistic body painting, avant garde beauty, special effects, and makeup tips, my focus is to educate and teach techniques that you can take into any medium of ar...

@jordanhanz
@jordanhanz
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Get audience breakdown
Subscribers
520k
Average views
48.4k
Engagement rate
5.96%
Average likes
-
Audience gender
female
91.84%
male
8.16%
Top performing videos
No info available
Engagement rate benchmark
  • Median
Audience location by country
United States
49.29%
United Kingdom
7.24%
Canada
5.3%
Australia
4.59%
Brazil
4.59%

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