Top 20 American Makeup Influencers on Instagram (Jul 2026)

See makeup creators with possible affiliate signals

We found 283 makeup Influencers in United States
These influencers mention 'makeup' in their Instagram bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
07/30/2026
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1. Olivia Reeves

United States

💉Anesthesia 10+yrs | CRNA Hop in🚗😎 Mom x3• makeup•medicine but make it fun 🤣 👇🏼Colormatch for makeup Oliviareeves@select.co

@the_o.crew
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Get audience breakdown
Followers
515.7k
Fake followers
12.34%
Engagement rate
2.01%
Average Reel plays
351.9k
Audience gender
female
85.14%
male
14.86%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
92.99%
Canada
1.68%
United Kingdom
0.84%
Puerto Rico
0.42%
Mexico
0.42%
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2. Mikayla Jane Nogueira

United States

My personal account, feel free to follow. Proud Bryant Alum. I’m an acquired taste MAKEUP: @mikaylajmakeup Tik Tok: Mikaylanogueira Founder @povbeauty

@mikaylanogueira
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Get audience breakdown
Followers
502.9k
Fake followers
8.87%
Engagement rate
3.15%
Average Reel plays
-
Audience gender
female
97.46%
male
2.54%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
77.93%
United Kingdom
7.34%
Canada
5.14%
Australia
2.43%
Ireland
1.38%
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3. LOGAN NICOLE MUA

United States

Located in D(M)V • Makeup Artist🪄 No June 2026 availability. July books open June 25th.

@logannicolemua
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Get audience breakdown
Followers
367.8k
Fake followers
20.34%
Engagement rate
8.58%
Average Reel plays
284.2k
Audience gender
female
95.69%
male
4.31%
Top performing Reels
  1. Get glam with me🫶🏻 Mua: @logannicolemua PRODUCT DETAILS: @narsissist light reflecting foundation in “santa fe” @hudabeauty color corrector in “peach” @pinkhoneyuk bronzing face frosting in “cookie butter” @juviasplace liquid blush in “pink lady” @onesize concealer in “light 1” @hudabeauty easy bake powder in “poundcake” @fentybeauty sun stalk’r bronzer in “private island” @glambymajha powder blush in “blossom pink” @anastasiabeverlyhills glow seeker highlighter @urbandecaycosmetics brow blade in “cool cookie” @stilacosmetics heavens dew all over glimmer in “silverlake” @toofaced killer liner in “turquoise” @makeupbymario lip liner in “travis” @sephoracollection lip stain in “32” @milkmakeup lip gloss in “soul search”
    4.4M
  2. If only it really took 6 seconds to get into a full glam😭🤍
    4.2M
  3. Get glam with me🖤 Mua: @logannicolemua
    3.8M
Engagement rate benchmark
  • Median
Audience location by country
United States
75.79%
Nigeria
3.85%
South Africa
3.24%
Brazil
1.5%
United Kingdom
1.44%
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4. mel_schmidtt

United States

fashion | makeup 18 fsu ‘30

@melanie_.schmidt
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Get audience breakdown
Followers
255.7k
Fake followers
9.22%
Engagement rate
3.27%
Average Reel plays
163k
Audience gender
female
94.82%
male
5.18%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
78.95%
Canada
4.3%
United Kingdom
3.65%
Mexico
1.72%
Brazil
1.18%
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5. Maddie Grabert | Makeup Artist

United States

living proof of His grace♡ 📍New Orleans & Beyond ✨TikTok-maddiegmua 💌Brands| maddie.grabert@cycle.media 🤍WEBSITE Bookings ONLY ↓

@maddiegmua_
@maddiegmua
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Get audience breakdown
Followers
243k
Fake followers
11.59%
Engagement rate
2.47%
Average Reel plays
73.5k
Audience gender
female
84.74%
male
15.26%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
98.69%
United Kingdom
0.24%
Cuba
0.12%
Australia
0.12%
Saint Lucia
0.12%
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6. KEVIN LUONG

United States

📍Los Angeles Booking/PR: luong.kvn@gmail.com 👇🏼ONLINE MAKEUP WORKSHOPS👇🏼

@kvn.luong
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Get audience breakdown
Followers
217.3k
Fake followers
24.43%
Engagement rate
4.11%
Average Reel plays
60.1k
Audience gender
female
92.64%
male
7.36%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
65.71%
United Kingdom
8.83%
Canada
2.26%
Mexico
1.92%
France
1.74%
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7. bri bean

United States

♥︎ digital diary ♥︎ DM to book a tattoo: @brobeanzs 📍El Centro, Ca ✉️: brobeansz18@gmail.com

@brobeansz
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Get audience breakdown
Followers
206.1k
Fake followers
17.49%
Engagement rate
13.97%
Average Reel plays
341.2k
Audience gender
female
61.27%
male
38.73%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
60.78%
Mexico
3.93%
Brazil
3.49%
United Kingdom
3.38%
Italy
2.16%
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8. sabrina

United States

performer • no makeup, all natural get in touch! 💌 svbinquiries@gmail.com

@sabrinavonb
@sabrina.von.b
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Get audience breakdown
Followers
169.2k
Fake followers
14.44%
Engagement rate
8.46%
Average Reel plays
433.8k
Audience gender
female
66.51%
male
33.49%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
78.77%
United Kingdom
3.45%
Australia
1.26%
Japan
1.26%
China
1.26%
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9. Samantha Mullino

United States

Makeup, real life & finding joy in the in-between💋✨ samanthamullino@thesociablesociety.com

@samanthamullino
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Get audience breakdown
Followers
155.6k
Fake followers
17.89%
Engagement rate
2.1%
Average Reel plays
145.6k
Audience gender
female
85.15%
male
14.85%
Top performing Reels
  1. My monthly crash out happened today 🫠 honestly I feel like this happens at least once a month at this point 🫩 Today sucked it was one of those days where everything just felt heavy. Living with metastatic breast cancer isn’t always brave or inspiring. Sometimes it’s just hard, messy, and frustrating and quite honestly just sucks sometimes. I share these moments because this is the real side of it, and if you’re going through something similar, I want you to know you’re not alone.
    120.5k
  2. A little Breast Cancer Diary update 🤍 Got some good news at my oncologist appointment this week (we love to hear it 🙌) and we’re chatting through what the next couple of months are going to look like. Just taking it one appointment at a time over here. #BreastCancerDiary #MetastaticBreastCancer #LivingWithMetastaticBreastCancer #LifeInMy40s #FortySomethingLife
    29k
  3. Happy birthday to me 🥳🥳🥳 @cheesecakefactory #birthdaygirl #itsmybirthday #birthdaycake
    21.8k
Engagement rate benchmark
  • Median
Audience location by country
United States
77.37%
India
6.57%
Canada
2.92%
Croatia
2.19%
Australia
2.19%
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10. Lindy ♉︎

United States

ATX 🌵 ⭑ Makeup Artist ⭑ UGC/Collabs: Lindy@glistenmgmt.com Freelance: DM

@dodgygrl
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Get audience breakdown
Followers
131.7k
Fake followers
20.29%
Engagement rate
2.77%
Average Reel plays
42.1k
Audience gender
female
88.34%
male
11.66%
Top performing Reels
  1. First one was literally commissioned by KoRn so it obv had to go first for “rockstar makeup” ideas. WHICH LOOK IS UR FAV? #rockstarmakeup #rockstargf #grungemakeup #gothmakeup #grungeaesthetic #makeupideas #makeupinspo #creativemakeup #avantgardemakeup #altmakeup
    520.5k
  2. It’s called zero cool which is actually very cool #discontinuedmakeup #expiredmakeup #maccosmetics #metalliclipstick #greenlipstick
    38k
  3. When I told my mom that I had been told I was in psychosis she said “I think I’d know if my daughter was a weirdo” lol girl. Eyes are @trixiecosmetics x @brittany_broski palette and lashes cut up for bottom lashes Lips are @glisten_cosmetics grape lip stain @maccosmetics nightmoth pencil and @colourpopcosmetics Bella twilight lip oil ($ off: DUPETHAT) Necklace is @regalrose ($ off: DODGYGRL15) Autumn makeup, autumnal goth, autumn goth, fall makeup, fall goth makeup, orange makeup, makeup tutorial #fallmakeuplook #altmakeup #makeupinspo
    30.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
59.21%
United Kingdom
5.05%
Mexico
4.59%
Canada
3.58%
Brazil
3.33%

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11. Josephine Morgan ʚ♡ɞ📍LA MUA

United States

⭐️ MAKEUP ARTIST in LOS ANGELES 🧡 Ulta Beauty Collective ‘25/‘26 Josephine@thelilacagency.com NEW VIDEO👇🏻👇🏻

@dose_of_jos
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Get audience breakdown
Followers
131.6k
Fake followers
22.42%
Engagement rate
2.13%
Average Reel plays
64.4k
Audience gender
female
91.75%
male
8.25%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
71.22%
Mexico
3.86%
United Kingdom
3.7%
Canada
2.61%
Brazil
2.28%
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12. lauren servideo

United States

i fake it so real i am beyond fake makeup page: @coscuration

@servideo
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Get audience breakdown
Followers
120.8k
Fake followers
16.92%
Engagement rate
3.41%
Average Reel plays
80.3k
Audience gender
female
72.48%
male
27.52%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
78.14%
Canada
4.59%
Australia
3.8%
United Kingdom
3.34%
Italy
0.77%
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13. Kay 🇬🇭 | Content Creator

United States

A girl who ❤️s Jesus & Makeup ✝️ Tiktok: @beautyandgracebyk| 590K+ 📍NC Business/PR:Beautyandgracebyk@gmail.com

@beautyandgracebyk
@Beautyandgracebyk
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Get audience breakdown
Followers
116k
Fake followers
20%
Engagement rate
8.93%
Average Reel plays
125.2k
Audience gender
female
86.16%
male
13.84%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
57.55%
United Kingdom
6.29%
Canada
5%
Australia
2.57%
Brazil
2.27%
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14. Travel Makeup Artist

United States

✨International MUA ✈️ @sensational.stingettes & @the.asuhoneybeez MUA 📍Montgomery | Bham | ATL

@blissed_glamour
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Get audience breakdown
Followers
114.7k
Fake followers
19.69%
Engagement rate
4.05%
Average Reel plays
2.8k
Audience gender
female
65.23%
male
34.77%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
93.36%
Brazil
1.36%
France
0.54%
Canada
0.54%
Nigeria
0.41%
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15. ♡𝕮𝖍𝖆𝖓𝖊𝖑 𝕯𝖎𝖆𝖇𝖑𝖆♡

United States

Los Angeles Resident artist @nightschooltattoo

@chanel_diabla
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Get audience breakdown
Followers
95.2k
Fake followers
17.71%
Engagement rate
2.17%
Average Reel plays
21.8k
Audience gender
female
89.81%
male
10.19%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
62.72%
United Kingdom
5.47%
Mexico
5.08%
Canada
3.37%
Brazil
2.58%
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16. Stephanie Nicole

United States

🌁Southern CA based Makeup Junkie/YouTuber employed in the Pro Beauty Industry. Lover of Salt & Vinegar Chips ✌🏻️ ❤️ 💌StephanieNicolePR@icloud.com

@sf_stef
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Get audience breakdown
Followers
87.5k
Fake followers
19.75%
Engagement rate
5.17%
Average Reel plays
-
Audience gender
female
94.72%
male
5.28%
Top performing Reels
  1. Hey guys! I wrote some long ass explanation as to where I have been. Me...long winded...nooooo 😜. Just scroll over through these pics. I dropped the sound out of the video in the second clip, because it was to my mother. Don’t mind the moving mess haha. I hope you all are staying as safe & sane as can be. Miss you guys. ❤️
    16.1k
  2. I lost my puppy today after almost 18 years. My heart is broken. Dior lived a long, happy life. I was lucky to have her. Got her my senior year of college in 2003. She was so young I had to bottle feed her for 2 weeks. She moved from Boston, to Arizona, to San Francisco, to Southern CA with me. Dior was my adventure partner, & at times, my only friend in new cities. She taught me how to take care of something other than myself & she was around for every major event in my adult life, thus far. I kissed her probably 100 times a day haha. The pain I feel now is worth all the love & memories I got to share with her over the years. Wish pets lived as long as we do. I loved her very much. Hug & kiss your pets extra tonight. ❤️
    13.6k
  3. This was the last slide I forgot to add to my last post 😬 if you are just seeing this, please read my last post for context. Thank you for all of your positivity & support. This thing has fucked with my emotions so much, I literally cry now at anything nice or kind haha 😭😂❤️ Who am I? Haha. I appreciate you all. Please know, not just with me, but towards anyone, it takes a very special person to take the time to lift others up, especially in crazy times, like now. SO THAT’S YOU! You’re amazing🙏🏻❤️
    9.8k
Engagement rate benchmark
  • Median
Audience location by country
United States
63.78%
United Kingdom
6.98%
Canada
5.3%
Australia
4.11%
Mexico
1.43%
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17. 🩸Staz

United States

ℂ𝕠𝕤𝕥𝕦𝕞𝕖 𝕄𝕒𝕜𝕖𝕣🧵 [ My Redesigns Are Not To Be Replicated/Stolen ] ❌

@chaoticantic
@chaoticantic
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Get audience breakdown
Followers
86k
Fake followers
22.45%
Engagement rate
5.26%
Average Reel plays
78.8k
Audience gender
female
76.04%
male
23.96%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
53.4%
Brazil
4.68%
Mexico
3.9%
Canada
3.23%
United Kingdom
3.19%
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18. Michelle Pak

United States

Gabi Solís of OC 💐 📍OC/LA PR | michellepak@cmgworldwide.com @dainteehouse Outfits, makeup and favs ⬇️

@michelle.pakk
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Get audience breakdown
Followers
85.1k
Fake followers
18.38%
Engagement rate
2.54%
Average Reel plays
31.8k
Audience gender
female
97.35%
male
2.65%
Top performing Reels
  1. In my Gaby Solís era 👑💖 dream girl university available for purchase in bio #dreamgirl #gabysolis #desperatehousewives #porsche911 #mercedesbenz
    254.1k
  2. As a matter of fact, i do! 👑 LADIES!! Stop letting men trick you into thinking theyre as good as it gets! Dont let a dusty keep you from finding your husband!! (Also no hate to the guy on the phone, we were young and i found this old video and figured id post it, because if 18 year old me knew my current reality, she wouldnt have let these comments get to her, thats why i dont want them to get to you either) your prince is out there, the right guy WILL treat you better 💖💖#relationshipadvice #engagements #monaco #datingadvice #highstandards
    619.8k
  3. I hope every girl who was once made fun of for being “extra” is now living her most fabulous life 💖❤️ I started setting the intentions for this life 10 years ago, thank you 17-year-old me, for believing before the proof existed. 💖 #2016 #2016makeup 2016throwback
    298.9k
Engagement rate benchmark
  • Median
Audience location by country
United States
67.61%
Canada
2.84%
Mexico
2.68%
United Kingdom
2.53%
Australia
1.78%
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19. 🥀 𝓐𝓲𝓼𝓵𝓲𝓷𝓷🥀 (AK)

United States

🌪️⚡️literally just trying to survive 🌪️⚡️ ☠️𝙱𝙾𝚁𝙽 𝚃𝙾 𝙴𝚇𝙿𝚁𝙴𝚂𝚂, 𝙽𝙾𝚃 𝚃𝙾 𝙸𝙼𝙿𝚁𝙴𝚂𝚂☠️ 🌈 𝚁𝙰𝙸𝙽𝙱𝙾𝚆𝚂🌈 ❤️ 𝙼𝙰𝙺𝙴𝚄𝙿 🧡 𝙲𝙰𝚃𝚂 💛 𝙵𝙾𝙾𝙳 💚 𝚃𝙰𝚃𝚃𝙾𝙾𝚂 💙 𝚈𝙾𝚄𝚃𝚄𝙱...

@aka_aislinn
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Get audience breakdown
Followers
85k
Fake followers
19.98%
Engagement rate
2.61%
Average Reel plays
7.1k
Audience gender
female
93.87%
male
6.13%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
57.15%
United Kingdom
7.27%
Brazil
4.71%
Canada
4.71%
Mexico
2.82%
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20. Angelina

United States

Wife, Mom of 4 🩵💛, Cosmetologist, CF-L2 Sharing motherhood, beauty & Hank’s Down Syndrome journey Faith•Fitness•5 Min Makeup•Curly Hair Matthew 5:16 ✨

@aestheticartist_angelina
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Get audience breakdown
Followers
82.4k
Fake followers
14.4%
Engagement rate
3.27%
Average Reel plays
90.4k
Audience gender
female
73.12%
male
26.88%
Top performing Reels
  1. Hank’s First words!! What looks small to the world feels monumental to us… how proud we are! Behind this moment are daily therapies, challenges, tears, prayers… and a whole lot of faith. Down Syndrome/Trisomy 21 comes with neuro differences and hypotonia, making things much more challenging. None of this I knew before Hank but having him has taught me so much more awareness and created softness in my heart. This season has been hard and a bit isolating at times BUT it’s so much more bright than the internet or doctors lead us to believe. Learning to surrender, trust God’s plan, let go of some things and to find myself again are things I’m actively working on. God doesn’t waste a single step and he’s building something new, I’m learning to rest in that and I’m SO grateful to have Hank as our proof He is working and blessing us in unique ways #downsyndrome #theluckyfew #inclusionmatters #downsyndromelove #downsyndromemom
    4.4M
  2. We had the best time BUT.. this is more important than it seems! Down syndrome can come with sensory sensitivities, so we’re starting early with things like this. Letting him feel the water, the cape, the comb… all in an environment that is familiar and with mom 🥰 We had so much fun making this and Hank LOVED his hair being combed, he was nodding off 😅. #firstsalonvisit #downsyndrome #morethanhair #behindthechair #specialneedsmom
    70.7k
  3. We don’t even know what to say… this has been unreal! 🤍 I shared the video because I loved it so much and thought to share it on my feed vs stories… watching what it has done has been an amazing surprise! Your messages, your kindness, the love you’ve shown our boy… it’s meant everything. We are so grateful! We’re so excited to be here and I can’t wait to share more of our life and journey with you #downsyndrome #specialneedsmom #theluckyfew #blessed #momlife
    40.5k
Engagement rate benchmark
  • Median
Audience location by country
United States
84.22%
United Kingdom
5%
Canada
1.09%
Russia
0.94%
Italy
0.94%

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