Top 20 American Makeup Influencers on Instagram (Sep 2026)

See makeup creators with possible affiliate signals

We found 288 makeup Influencers in United States
These influencers mention 'makeup' in their Instagram bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
09/22/2026
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1. Cristal Lopez

United States

FASHION | MAKEUP | HAIR 🫧 @fashionnova Ambassador 📧𝕘𝕝𝕠𝕨𝕚𝕟𝕘𝕔𝕖𝕖@𝕘𝕞𝕒𝕚𝕝.𝕔𝕠𝕞 🌿TIKTOK 2.7 Million : 𝕔𝕖𝕖_𝕘𝟙𝟛

@glowing_cee123
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Get audience breakdown
Followers
686.5k
Fake followers
19.32%
Engagement rate
4.66%
Average Reel plays
422.3k
Audience gender
female
94.72%
male
5.28%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
66.45%
Mexico
17.14%
Brazil
1.88%
Colombia
1.74%
Dominican Republic
0.98%
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2. Olivia Reeves, CRNA | Anesthesia

United States

💉10+yrs Anesthesia| CRNA Mom•makeup•coastal life•medicine 🤣Equal parts educated & unhinged Work hard, play harder 😛 🦄Be you Oliviareeves@select.co

@the_o.crew
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Get audience breakdown
Followers
526k
Fake followers
12.41%
Engagement rate
2.41%
Average Reel plays
356.6k
Audience gender
female
85.15%
male
14.85%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
92.99%
Canada
1.68%
United Kingdom
0.84%
Puerto Rico
0.42%
Mexico
0.42%
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3. Mikayla Jane Nogueira

United States

My personal account, feel free to follow. Proud Bryant Alum. I’m an acquired taste MAKEUP: @mikaylajmakeup Tik Tok: Mikaylanogueira Founder @povbeauty

@mikaylanogueira
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Get audience breakdown
Followers
501.3k
Fake followers
9.28%
Engagement rate
3.7%
Average Reel plays
-
Audience gender
female
97.32%
male
2.68%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
78.55%
United Kingdom
6.57%
Canada
5.22%
Australia
2.96%
Ireland
0.93%
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4. Taipei

United States

📚 Fashion and beauty history + styling 💄 Drag makeup tutorials 🌉 SF Bay Area 📥 taipeidragqueen@gmail.com

@taipeiqueen
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Get audience breakdown
Followers
396.7k
Fake followers
18.15%
Engagement rate
2.13%
Average Reel plays
72.5k
Audience gender
female
74.41%
male
25.59%
Top performing Reels
  1. Did I do a good job? This is my first try doing scene ( ^ω^ ) Video description: Taipei is a drag queen in a blue sweatshirt and beige wig cap in front of a gray background. She walks through steps to apply a dramatic scene make up look, with a dark black smoky eye, pale nude lips, and pink leopard print detail while showing reference images. She ends the video in a tease up black and pink hairstyle and a sleeveless T-shirt with lots of accessories. #scenegirl #scenemakeup #scenehair #scenecore #emomakeup #2000smakeup #2010smakeup #dragqueenmakeup #dragmakeup #beautyhistory
    658.4k
  2. The historical revisionism is just too much 😤. Video description: Taipei is a drag queen in short dark hair and dramatic 1920s make up wearing a sleeveless satin dress with a fabric flower. The footage of her is in black-and-white. She describes how the costumes in several Hollywood movies have warped the public’s perception of 1920s fashion, while showing stills from these movies to illustrate her points. #flappercostume #flapperdress #20sfashion #1920s #moviecostumes #filmhistory #singinintherain #greatgatsby #fashionhistory
    216.8k
  3. It’s a tale as old as time: rich people are always looking for new ways to differentiate themselves from the working class 🏝️. Video description: Taipei is a drag queen in mid length curly brown hair with white flowers pinned in, dramatic purple 70s makeup, and a white and navy jumpsuit in front of an orange background. The video has a dreamy filter. She describes the history of tanning as a mainstream western beauty trend while showing reference images to illustrate her talking points. #tanning #tanningsalon #fashionhistory #skincancerawareness #sunscreeneveryday #sunprotection #beautytrends #vintagebeauty
    158.5k
Engagement rate benchmark
  • Median
Audience location by country
United States
51.88%
United Kingdom
5.61%
Brazil
5.35%
Canada
4.75%
Mexico
3.02%
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5. LOGAN NICOLE MUA

United States

i like makeup 🪄

@logannicolemua
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Get audience breakdown
Followers
375.3k
Fake followers
21.57%
Engagement rate
8.04%
Average Reel plays
467.9k
Audience gender
female
95.41%
male
4.59%
Top performing Reels
  1. Get glam with me🫶🏻 Mua: @logannicolemua PRODUCT DETAILS: @narsissist light reflecting foundation in “santa fe” @hudabeauty color corrector in “peach” @pinkhoneyuk bronzing face frosting in “cookie butter” @juviasplace liquid blush in “pink lady” @onesize concealer in “light 1” @hudabeauty easy bake powder in “poundcake” @fentybeauty sun stalk’r bronzer in “private island” @glambymajha powder blush in “blossom pink” @anastasiabeverlyhills glow seeker highlighter @urbandecaycosmetics brow blade in “cool cookie” @stilacosmetics heavens dew all over glimmer in “silverlake” @toofaced killer liner in “turquoise” @makeupbymario lip liner in “travis” @sephoracollection lip stain in “32” @milkmakeup lip gloss in “soul search”
    4.4M
  2. If only it really took 6 seconds to get into a full glam😭🤍
    4.2M
  3. Get glam with me🖤 Mua: @logannicolemua
    3.8M
Engagement rate benchmark
  • Median
Audience location by country
United States
75.14%
Nigeria
3.83%
South Africa
3.49%
United Kingdom
1.95%
Brazil
1.69%
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6. Blanca J Soto

United States

mommy, makeup, outfits + oversharing ☀️🧚‍♀️🌈🍓blancaj@outloudtalent.com C L I C K H E R E ↓

@iblancaj
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Get audience breakdown
Followers
271.6k
Fake followers
20.56%
Engagement rate
2.59%
Average Reel plays
201.1k
Audience gender
female
90.12%
male
9.88%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
82.42%
Mexico
13.87%
Puerto Rico
0.23%
Brazil
0.23%
Canada
0.23%
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7. mel_schmidtt

United States

fashion | makeup 18 fsu ‘30

@melanie_.schmidt
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Get audience breakdown
Followers
269.7k
Fake followers
9.33%
Engagement rate
2.07%
Average Reel plays
301.6k
Audience gender
female
94.79%
male
5.21%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
78.97%
Canada
4.23%
United Kingdom
3.61%
Mexico
1.75%
Brazil
1.13%
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8. bri bean

United States

♡ cute & creepy ♡ DM for commission: tattoos • makeup • art • El Centro, Ca ✉️: brobeansz18@gmail.com

@brobeansz
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Get audience breakdown
Followers
202k
Fake followers
21.03%
Engagement rate
4.87%
Average Reel plays
181.9k
Audience gender
female
61.17%
male
38.83%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
62.53%
United Kingdom
4.06%
Mexico
3.17%
Brazil
2.78%
France
2.33%
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9. ˚₊‧꒰ა 𝕚𝕞 𝕤𝕝𝕖𝕖𝕡𝕚𝕖 ໒꒱ ‧₊˚

United States

☀️ ♊︎ 🌙 ♏︎ 💫 ♌︎ ☁️24 || microbio major☁️ 💌lovelybedhead@gmail.com💌

@lovelybedhead
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Get audience breakdown
Followers
188.5k
Fake followers
24.75%
Engagement rate
2%
Average Reel plays
107.2k
Audience gender
female
77.94%
male
22.06%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
63.08%
United Kingdom
4.78%
Canada
3.33%
Australia
3%
Brazil
2.74%
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10. sabrina

United States

⋆˙⟡ performer 🂭 no makeup, all natural 💌 sabrina@creatorcollectivetalent.com

@sabrinavonb
@sabrina.von.b
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Get audience breakdown
Followers
182k
Fake followers
15.25%
Engagement rate
4.33%
Average Reel plays
134.7k
Audience gender
female
66.35%
male
33.65%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
78.71%
United Kingdom
3.44%
Australia
1.25%
Japan
1.25%
China
1.25%

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11. 𝓜𝓪𝓴𝓮𝓾𝓹 𝓑𝔂 𝓐𝓵𝔂𝓼𝓸𝓷 𝓡𝓸𝓼𝓮

United States

Hi beautiful 🤍| 24 | AZ & LA | TikTok: alyrosemakeup (600K+) 💌: alyrosemakeupmgmt@gmail.com

@alyrosemua
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Get audience breakdown
Followers
164.2k
Fake followers
15.65%
Engagement rate
5.59%
Average Reel plays
106k
Audience gender
female
93.34%
male
6.66%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
65.22%
United Kingdom
4.96%
Canada
3.76%
Australia
2.96%
Germany
1.82%
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12. McKenna Goddard

United States

bridal makeup artist @makeupbymckenna__ in my own bridal era 💌meg.chemburkar@thedigitalbrandarchitects.com @therealdba

@mckennagoddardd
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Get audience breakdown
Followers
138.9k
Fake followers
3.66%
Engagement rate
2.67%
Average Reel plays
51.5k
Audience gender
female
91.09%
male
8.91%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
99.6%
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13. Josephine Morgan ʚ♡ɞ📍LA MUA

United States

⭐️ MAKEUP ARTIST in LOS ANGELES 🧡 Ulta Beauty Collective ‘25/‘26 Josephine@thelilacagency.com NEW VIDEO👇🏻👇🏻

@dose_of_jos
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Get audience breakdown
Followers
138.7k
Fake followers
23%
Engagement rate
4.1%
Average Reel plays
56k
Audience gender
female
91.1%
male
8.9%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
71.15%
Mexico
4.05%
United Kingdom
4.01%
Brazil
2.31%
Canada
2.27%
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14. Lindy ♉︎

United States

ATX 🌵 ⭑ Makeup Artist ⭑ UGC/Collabs: Lindy@glistenmgmt.com Freelance: DM

@dodgygrl
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Get audience breakdown
Followers
138.5k
Fake followers
20.29%
Engagement rate
4.74%
Average Reel plays
42.1k
Audience gender
female
88.34%
male
11.66%
Top performing Reels
  1. First one was literally commissioned by KoRn so it obv had to go first for “rockstar makeup” ideas. WHICH LOOK IS UR FAV? #rockstarmakeup #rockstargf #grungemakeup #gothmakeup #grungeaesthetic #makeupideas #makeupinspo #creativemakeup #avantgardemakeup #altmakeup
    520.5k
  2. It’s called zero cool which is actually very cool #discontinuedmakeup #expiredmakeup #maccosmetics #metalliclipstick #greenlipstick
    38k
  3. When I told my mom that I had been told I was in psychosis she said “I think I’d know if my daughter was a weirdo” lol girl. Eyes are @trixiecosmetics x @brittany_broski palette and lashes cut up for bottom lashes Lips are @glisten_cosmetics grape lip stain @maccosmetics nightmoth pencil and @colourpopcosmetics Bella twilight lip oil ($ off: DUPETHAT) Necklace is @regalrose ($ off: DODGYGRL15) Autumn makeup, autumnal goth, autumn goth, fall makeup, fall goth makeup, orange makeup, makeup tutorial #fallmakeuplook #altmakeup #makeupinspo
    30.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
59.21%
United Kingdom
5.05%
Mexico
4.59%
Canada
3.58%
Brazil
3.33%
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15. irena

23🐰 youtube streaming and makeup tutorials :) business inquiries- katie@grail-talent.com thank you for being here🤍

@notirena
@notirena_
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Get audience breakdown
Followers
122.3k
Fake followers
22.94%
Engagement rate
10.05%
Average Reel plays
12k
Audience gender
female
76.92%
male
23.08%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
55.26%
Brazil
7.92%
United Kingdom
4.63%
France
2.93%
Canada
2.78%
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16. lauren servideo

United States

i fake it so real i am beyond fake makeup page: @coscuration

@servideo
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Get audience breakdown
Followers
120.7k
Fake followers
16.92%
Engagement rate
3.43%
Average Reel plays
80.3k
Audience gender
female
72.48%
male
27.52%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
78.14%
Canada
4.59%
Australia
3.8%
United Kingdom
3.34%
Italy
0.77%
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17. Kay 🇬🇭 | Content Creator

United States

A girl who ❤️s Jesus & Makeup ✝️ Tiktok: @beautyandgracebyk| 590K+ 📍NC Business/PR:Beautyandgracebyk@gmail.com

@beautyandgracebyk
@Beautyandgracebyk
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Get audience breakdown
Followers
115.2k
Fake followers
20%
Engagement rate
8.97%
Average Reel plays
125.2k
Audience gender
female
86.16%
male
13.84%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
57.55%
United Kingdom
6.29%
Canada
5%
Australia
2.57%
Brazil
2.27%
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18. Cig Neutron

United States

LA/Vegas based Artist Special FX Makeup💄Monster Maker☠️ Faceoff 7 and 11 👺Podcaster👹Occultist & so much more🕉️ @bizarroaugogo co-creator

@cigneutron
@RanCig
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Get audience breakdown
Followers
104k
Fake followers
23.23%
Engagement rate
2.26%
Average Reel plays
8k
Audience gender
female
60.85%
male
39.15%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
62.24%
Canada
4.94%
United Kingdom
4.62%
Brazil
3.85%
Mexico
3.15%
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19. ♡𝕮𝖍𝖆𝖓𝖊𝖑 𝕯𝖎𝖆𝖇𝖑𝖆♡

United States

♥️LOS ANGELES♥️ Tattoo Artist + Makeup Lover @blendbunnycosmetics x Diabla palette OUT NOW 💋

@chanel_diabla
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Get audience breakdown
Followers
96.1k
Fake followers
18.18%
Engagement rate
2.32%
Average Reel plays
13.9k
Audience gender
female
89.26%
male
10.74%
Top performing Reels
  1. Cnty xenomorph tattoo for Cat 🖤 *Edit: Inspired by @officialjonathandavis of @korn_official ‘s mic stand and other HR Giger pieces. This was not based on the new skullector xenomorph, but I do loooove the @monsterhigh collab and would love to make a custom that is closer to their design :) Discounts on all things spooky for October, extra love for anything HR Giger inspired 💋 Always made with TLC
    40.1k
  2. I ONLY get my ears pierced at Home Depot 🩸🎀 LUV U @nickkroll 🩸🎀 @bigmouthnetflix FOREVER!!!🩸🎀
    20.4k
  3. @blendbunnycosmetics x @meicrosoft collection is a total DREAM ♥️ Thank you @blendbunnycosmetics for sending it to me 💋 It’s been foreverrrrr since I’ve posted anything makeup related, I forgot how much fun it is to film the process! #makeuptutorial #blendbunnycosmetics
    13.8k
Engagement rate benchmark
  • Median
Audience location by country
United States
63.24%
Mexico
5.41%
United Kingdom
5.04%
Canada
3.37%
Brazil
3.24%
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20. Stephanie Nicole

United States

🌁Southern CA based Makeup Junkie/YouTuber employed in the Pro Beauty Industry. Lover of Salt & Vinegar Chips ✌🏻️ ❤️ 💌StephanieNicolePR@icloud.com

@sf_stef
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Get audience breakdown
Followers
87.4k
Fake followers
19.75%
Engagement rate
3.62%
Average Reel plays
-
Audience gender
female
94.72%
male
5.28%
Top performing Reels
  1. Hey guys! I wrote some long ass explanation as to where I have been. Me...long winded...nooooo 😜. Just scroll over through these pics. I dropped the sound out of the video in the second clip, because it was to my mother. Don’t mind the moving mess haha. I hope you all are staying as safe & sane as can be. Miss you guys. ❤️
    16.1k
  2. I lost my puppy today after almost 18 years. My heart is broken. Dior lived a long, happy life. I was lucky to have her. Got her my senior year of college in 2003. She was so young I had to bottle feed her for 2 weeks. She moved from Boston, to Arizona, to San Francisco, to Southern CA with me. Dior was my adventure partner, & at times, my only friend in new cities. She taught me how to take care of something other than myself & she was around for every major event in my adult life, thus far. I kissed her probably 100 times a day haha. The pain I feel now is worth all the love & memories I got to share with her over the years. Wish pets lived as long as we do. I loved her very much. Hug & kiss your pets extra tonight. ❤️
    13.6k
  3. This was the last slide I forgot to add to my last post 😬 if you are just seeing this, please read my last post for context. Thank you for all of your positivity & support. This thing has fucked with my emotions so much, I literally cry now at anything nice or kind haha 😭😂❤️ Who am I? Haha. I appreciate you all. Please know, not just with me, but towards anyone, it takes a very special person to take the time to lift others up, especially in crazy times, like now. SO THAT’S YOU! You’re amazing🙏🏻❤️
    9.8k
Engagement rate benchmark
  • Median
Audience location by country
United States
63.78%
United Kingdom
6.98%
Canada
5.3%
Australia
4.11%
Mexico
1.43%

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