Top 20 American Makeup Influencers on Instagram (Jun 2026)

We found 248 makeup Influencers in United States
These influencers mention 'makeup' in their Instagram bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
06/13/2026
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1. Cristal Lopez

United States

FASHION | MAKEUP | HAIR 🫧 @fashionnova Ambassador 📧𝕘𝕝𝕠𝕨𝕚𝕟𝕘𝕔𝕖𝕖@𝕘𝕞𝕒𝕚𝕝.𝕔𝕠𝕞 🌿TIKTOK 2.7 Million : 𝕔𝕖𝕖_𝕘𝟙𝟛

@glowing_cee123
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Get audience breakdown
Followers
656.5k
Fake followers
18.58%
Engagement rate
2.3%
Average Reel plays
212.7k
Audience gender
female
95.55%
male
4.45%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
67.84%
Mexico
16.38%
Brazil
1.67%
Colombia
1.63%
Dominican Republic
1.25%
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2. Donni Davy

United States

🎬 @euphoria makeup artist 🪄 @halfmagicbeauty founder 💄glam: steeve@opusbeauty.com 🤝collab: DavyDonniGroup@caa.com 💌PR: teamdonni@emilyblairmedia.com

@donni.davy
@donni.davy
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Get audience breakdown
Followers
563.7k
Fake followers
17.44%
Engagement rate
2.17%
Average Reel plays
36.5k
Audience gender
female
89.22%
male
10.78%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
50.45%
Brazil
9.07%
Russia
4.43%
Mexico
3.81%
Spain
3.65%
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3. Mikayla Jane Nogueira

United States

My personal account, feel free to follow. Proud Bryant Alum. I’m an acquired taste MAKEUP: @mikaylajmakeup Tik Tok: Mikaylanogueira Founder @povbeauty

@mikaylanogueira
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Get audience breakdown
Followers
505k
Fake followers
9.43%
Engagement rate
2.93%
Average Reel plays
-
Audience gender
female
97.74%
male
2.26%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
78.38%
United Kingdom
7.05%
Canada
5.23%
Australia
2.53%
Ireland
1.05%
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4. Lauren Clutter

United States

Mom of four sharing hacks & finds👦🏼👦🏼👧🏼👦🏼 Runner 🏃🏼‍♀️ Easy makeup 💄 collabs 💌 hello@laurenclutter.com

@lauren.clutter
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Get audience breakdown
Followers
371.4k
Fake followers
19.12%
Engagement rate
6.76%
Average Reel plays
267.9k
Audience gender
female
93.43%
male
6.57%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
54.31%
United Kingdom
9.01%
Canada
5.8%
Australia
4.24%
South Africa
2.19%
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5. LOGAN NICOLE MUA

United States

DMV📍• Makeup Artist April bookings now available.

@logannicolemua
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Get audience breakdown
Followers
358.6k
Fake followers
20.87%
Engagement rate
6.49%
Average Reel plays
268.1k
Audience gender
female
95.36%
male
4.64%
Top performing Reels
  1. Get glam with me🫶🏻 Mua: @logannicolemua PRODUCT DETAILS: @narsissist light reflecting foundation in “santa fe” @hudabeauty color corrector in “peach” @pinkhoneyuk bronzing face frosting in “cookie butter” @juviasplace liquid blush in “pink lady” @onesize concealer in “light 1” @hudabeauty easy bake powder in “poundcake” @fentybeauty sun stalk’r bronzer in “private island” @glambymajha powder blush in “blossom pink” @anastasiabeverlyhills glow seeker highlighter @urbandecaycosmetics brow blade in “cool cookie” @stilacosmetics heavens dew all over glimmer in “silverlake” @toofaced killer liner in “turquoise” @makeupbymario lip liner in “travis” @sephoracollection lip stain in “32” @milkmakeup lip gloss in “soul search”
    4.4m
  2. If only it really took 6 seconds to get into a full glam😭🤍
    4.2m
  3. Get glam with me🖤 Mua: @logannicolemua
    3.8m
Engagement rate benchmark
  • Median
Audience location by country
United States
75.67%
Nigeria
3.55%
South Africa
3.3%
United Kingdom
1.94%
Brazil
1.54%
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6. Kourtni Brandy

United States

Beauty | Lifestyle | Business CEO @bleurougecosmetics_ Struggling with makeup? 🫣 ⬇️ $5 makeup tutorials available ⬇️

@officialkourtnib
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Get audience breakdown
Followers
289.9k
Fake followers
16.4%
Engagement rate
4.1%
Average Reel plays
28.3k
Audience gender
female
86.3%
male
13.7%
Top performing Reels
  1. It’s Summer Sunday🥳🥳 Glam time❗️ Click the link in my bio to purchase ❤️ Hairstylist: @aaliyahrozeexperience Wig: @kendrasboutique
    153.9k
  2. People will analyze your entire picture but won’t like or comment🥴🤣 Im glad they zoomed in on my $5 makeup tutorials tattoo because I gotta let the world know how good my visual tutorials are❤️🤞🏾 Click the link in my bio to purchase 🔗 #Atlmua #atlmakeupartist #atlantamakeupartist #atlantamua #chicagomua muaatl explore fyp foryou makeuplovers celebritymua celebritymakeupartist
    138.1k
  3. It’s Summer Sunday🥳🥳🥳🤪❗️and GUESS WHAT she is finna learn how to do her own makeup with my $5 visual makeup tutorial🥲🤭 Click the link in my bio to grab yours now!! Hair done by @aaliyahrozeexperience Hair from @kendrasboutique #Atlmua #atlmakeupartist #atlantamakeupartist #atlantamua #chicagomua muaatl explore fyp foryou makeuplovers celebritymua celebritymakeupartist
    68.5k
Engagement rate benchmark
  • Median
Audience location by country
United States
93.36%
Jamaica
1.02%
Puerto Rico
0.51%
United Kingdom
0.44%
Canada
0.44%
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7. mel_schmidtt

United States

fashion | makeup 18

@melanie_.schmidt
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Get audience breakdown
Followers
231.3k
Fake followers
9.08%
Engagement rate
3.07%
Average Reel plays
175.3k
Audience gender
female
94.81%
male
5.19%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
79.18%
Canada
4.34%
United Kingdom
3.47%
Mexico
1.63%
Brazil
1.19%
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8. KEVIN LUONG

United States

📍Los Angeles Booking/PR: luong.kvn@gmail.com 👇🏼ONLINE MAKEUP WORKSHOPS👇🏼

@kvn.luong
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Get audience breakdown
Followers
216.1k
Fake followers
24.43%
Engagement rate
2.06%
Average Reel plays
60.1k
Audience gender
female
92.64%
male
7.36%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
65.71%
United Kingdom
8.83%
Canada
2.26%
Mexico
1.92%
France
1.74%
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9. bri bean

United States

♥︎ digital diary ♥︎ DM to book a tattoo: @brobeanzs 📍El Centro, Ca ✉️: brobeansz18@gmail.com

@brobeansz
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Get audience breakdown
Followers
212k
Fake followers
17.49%
Engagement rate
13.6%
Average Reel plays
341.2k
Audience gender
female
61.27%
male
38.73%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
60.78%
Mexico
3.93%
Brazil
3.49%
United Kingdom
3.38%
Italy
2.16%
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10. sabrina

United States

performer • no makeup, all natural get in touch! 💌 svbinquiries@gmail.com

@sabrinavonb
@sabrina.von.b
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Get audience breakdown
Followers
166.1k
Fake followers
14.44%
Engagement rate
9.87%
Average Reel plays
433.8k
Audience gender
female
66.51%
male
33.49%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
78.77%
United Kingdom
3.45%
Australia
1.26%
Japan
1.26%
China
1.26%

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11. Samantha Mullino

United States

Makeup, real life & finding joy in the in-between💋✨ samanthamullino@thesociablesociety.com

@samanthamullino
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Get audience breakdown
Followers
153.7k
Fake followers
16.85%
Engagement rate
2%
Average Reel plays
106.6k
Audience gender
female
85.31%
male
14.69%
Top performing Reels
  1. My monthly crash out happened today 🫠 honestly I feel like this happens at least once a month at this point 🫩 Today sucked it was one of those days where everything just felt heavy. Living with metastatic breast cancer isn’t always brave or inspiring. Sometimes it’s just hard, messy, and frustrating and quite honestly just sucks sometimes. I share these moments because this is the real side of it, and if you’re going through something similar, I want you to know you’re not alone.
    120.5k
  2. Today was a tough one 🤍 I tried to take Christmas down and mentally it just didn’t go the way I hoped. Sharing this because if you’ve had moments like this too, you’re not alone and these feelings aren’t crazy. One day at a time. #LivingWithBreastCancer #MetastaticBreastCancer #BreastCancerDiary #breastcancer #LifeInMy40s
    78.9k
  3. The reality of living with metastatic breast cancer. I had another meltdown today and it honestly came out of nowhere. This week was physically really hard, and when your body doesn’t feel good, it messes with you emotionally too. So yeah, I had a moment. I let it out, felt it, and now we keep moving forward because that’s the only option. #breastcancer #breastcancerdiary #livingwithbreastcancer #metastaticbreastcancer #lifeinmy40s
    47.6k
Engagement rate benchmark
  • Median
Audience location by country
United States
77.94%
India
5.88%
Canada
2.94%
Croatia
2.21%
Australia
2.21%
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12. Lindy ♉︎

United States

ATX 🌵 ⭑ Makeup Artist ⭑ UGC/Collabs: Lindy@glistenmgmt.com Freelance: DM

@dodgygrl
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Get audience breakdown
Followers
129.9k
Fake followers
20.29%
Engagement rate
4.25%
Average Reel plays
42.1k
Audience gender
female
88.34%
male
11.66%
Top performing Reels
  1. First one was literally commissioned by KoRn so it obv had to go first for “rockstar makeup” ideas. WHICH LOOK IS UR FAV? #rockstarmakeup #rockstargf #grungemakeup #gothmakeup #grungeaesthetic #makeupideas #makeupinspo #creativemakeup #avantgardemakeup #altmakeup
    520.5k
  2. It’s called zero cool which is actually very cool #discontinuedmakeup #expiredmakeup #maccosmetics #metalliclipstick #greenlipstick
    38k
  3. When I told my mom that I had been told I was in psychosis she said “I think I’d know if my daughter was a weirdo” lol girl. Eyes are @trixiecosmetics x @brittany_broski palette and lashes cut up for bottom lashes Lips are @glisten_cosmetics grape lip stain @maccosmetics nightmoth pencil and @colourpopcosmetics Bella twilight lip oil ($ off: DUPETHAT) Necklace is @regalrose ($ off: DODGYGRL15) Autumn makeup, autumnal goth, autumn goth, fall makeup, fall goth makeup, orange makeup, makeup tutorial #fallmakeuplook #altmakeup #makeupinspo
    30.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
59.21%
United Kingdom
5.05%
Mexico
4.59%
Canada
3.58%
Brazil
3.33%
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13. lauren servideo

United States

i fake it so real i am beyond fake makeup page: @coscuration

@servideo
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Get audience breakdown
Followers
120.8k
Fake followers
16.92%
Engagement rate
3.4%
Average Reel plays
80.3k
Audience gender
female
72.48%
male
27.52%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
78.14%
Canada
4.59%
Australia
3.8%
United Kingdom
3.34%
Italy
0.77%
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14. Kay 🇬🇭 | Content Creator

United States

A girl who ❤️s Jesus & Makeup ✝️ Tiktok: @beautyandgracebyk| 590K+ 📍NC Business/PR:Beautyandgracebyk@gmail.com

@beautyandgracebyk
@Beautyandgracebyk
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Get audience breakdown
Followers
116.7k
Fake followers
20%
Engagement rate
8.9%
Average Reel plays
125.2k
Audience gender
female
86.16%
male
13.84%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
57.55%
United Kingdom
6.29%
Canada
5%
Australia
2.57%
Brazil
2.27%
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15. Kyla Bynum

United States

🇯🇲👸🏾|📍NYC YouTuber. PCOS Girlie 💖💪🏾 Beauty | Sisterlocks | Microlocs | Lifestyle. brandcollabs@therealkylab.com

@therealkylab
@therealkylab
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Get audience breakdown
Followers
104.1k
Fake followers
23.14%
Engagement rate
2.14%
Average Reel plays
36k
Audience gender
female
92.85%
male
7.15%
Top performing Reels
  1. And I thought somebody said locs would be boring 😂😏. Since I’ve had my Sisterlocks, I’ve done so many styles. It’s so much easier than styling my loose natural hair. It’s still looking like the best hair decision to me 🤷🏾‍♀️. What’s your go to style? #microlocstyles #locstyles #sisterlocksjourney
    2.1m
  2. I absolutely LOVE my locs, but I hate doing my own hair when it’s time for a reti. Especially now. It takes 12 hours to do it now (but it used to take 8) 🥴😩 & even though I spend 10-12 hours a day – almost 7 days a week, doing everyone else’s locs, I REALLY dislike having to do my own. Lol. I had absolutely no interest in doing my own hair when I got my Sisterlocks 4 years ago, and the feeling definitely has not changed. My goal was/ still is, to do little to nothing when it comes to spending time and energy on my hair (while still looking presentable 😂). What about you? Do you prefer to re-ti your own hair? Or do you prefer to let someone else do it? #locmaintenance #microlocs
    1.9m
  3. 5 years later… and this is what trusting the process looks like. Where are you in your loc journey? #sisterlocks #locgrowth #tinylocs #microlocs #microlocstyles
    202.7k
Engagement rate benchmark
  • Median
Audience location by country
United States
63.45%
Nigeria
5.89%
Kenya
3.03%
France
3%
Ghana
2.83%
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16. ♡𝕮𝖍𝖆𝖓𝖊𝖑 𝕯𝖎𝖆𝖇𝖑𝖆♡

United States

Los Angeles Resident artist @nightschooltattoo

@chanel_diabla
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Get audience breakdown
Followers
94.7k
Fake followers
17.71%
Engagement rate
2.18%
Average Reel plays
21.8k
Audience gender
female
89.81%
male
10.19%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
62.72%
United Kingdom
5.47%
Mexico
5.08%
Canada
3.37%
Brazil
2.58%
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17. Nicole Rae

United States

Red Carpet Hair Studio:Owner, HEAD OF GLAM FOR @kjsmithofficial! Hair & Makeup artist ,Beauty Influencer.TV PERSONALITY Peacefully Paid & Prospering‼️

@nicoleraehair
@nicoleraehair
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Get audience breakdown
Followers
89k
Fake followers
21.99%
Engagement rate
5.54%
Average Reel plays
5.8k
Audience gender
female
42.03%
male
57.97%
Top performing Reels
  1. Day 252 of 366 Random thoughts as I GLAM! Y’all asked for it here it is. No long caption yall fight about it in the comments 😂. But Kelly knew better! TikTok saw it first and the whole video is there take a look 👀 BOOK “THE RAE WAY” 💇🏽‍♀️💄 Peacefully Paid and Prospering! 🅿️ #hair #makeup #celebrityglamconsultant #celebritystylist #glamsquad #booked #blessed #levels #tvpersonality #realitytv #staytuned #podcast#messymondaypodcast #2024 #NicoleRaeHair💇🏽‍♀️ #NicoleRaeHairCollection
    69.4k
  2. Thank you, thank you, thank you so much to our team for helping me to bring this vision to life. Our goal was always 1st and foremost to make my wife happy and feel incredible. I could not have done this shoot without each and every person involved. I’m forever grateful for everyone’s dedication & due diligence. Yall made her feel so special and I couldn’t have asked for anything more. Soooo Much love to my team at Blackhouse… @faleciadunn @darius.jxnes I couldn’t have pulled this off without yall. 🙏🏽🖤 I love you and The Happiest of Mother’s Day Mrs. Black 🖤🖤🖤 🎥: @bdragonimagery
    196.9k
  3. Mrs. Black…. 🖤 Hair: @nicoleraehair Makeup: @tiptip_00 📸 @bdragonimagery
    21.5k
Engagement rate benchmark
  • Median
Audience location by country
United States
90.72%
China
4.19%
Morocco
0.45%
Indonesia
0.3%
Canada
0.3%
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18. Stephanie Nicole

United States

🌁Southern CA based Makeup Junkie/YouTuber employed in the Pro Beauty Industry. Lover of Salt & Vinegar Chips ✌🏻️ ❤️ 💌StephanieNicolePR@icloud.com

@sf_stef
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Get audience breakdown
Followers
87.7k
Fake followers
19.75%
Engagement rate
8.46%
Average Reel plays
-
Audience gender
female
94.72%
male
5.28%
Top performing Reels
  1. Hey guys! I wrote some long ass explanation as to where I have been. Me...long winded...nooooo 😜. Just scroll over through these pics. I dropped the sound out of the video in the second clip, because it was to my mother. Don’t mind the moving mess haha. I hope you all are staying as safe & sane as can be. Miss you guys. ❤️
    16.1k
  2. I lost my puppy today after almost 18 years. My heart is broken. Dior lived a long, happy life. I was lucky to have her. Got her my senior year of college in 2003. She was so young I had to bottle feed her for 2 weeks. She moved from Boston, to Arizona, to San Francisco, to Southern CA with me. Dior was my adventure partner, & at times, my only friend in new cities. She taught me how to take care of something other than myself & she was around for every major event in my adult life, thus far. I kissed her probably 100 times a day haha. The pain I feel now is worth all the love & memories I got to share with her over the years. Wish pets lived as long as we do. I loved her very much. Hug & kiss your pets extra tonight. ❤️
    13.6k
  3. This was the last slide I forgot to add to my last post 😬 if you are just seeing this, please read my last post for context. Thank you for all of your positivity & support. This thing has fucked with my emotions so much, I literally cry now at anything nice or kind haha 😭😂❤️ Who am I? Haha. I appreciate you all. Please know, not just with me, but towards anyone, it takes a very special person to take the time to lift others up, especially in crazy times, like now. SO THAT’S YOU! You’re amazing🙏🏻❤️
    9.8k
Engagement rate benchmark
  • Median
Audience location by country
United States
63.78%
United Kingdom
6.98%
Canada
5.3%
Australia
4.11%
Mexico
1.43%
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19. 𒉭 𝑺𝒕𝒂𝒛

United States

ℂ𝕠𝕤𝕥𝕦𝕞𝕖 𝕄𝕒𝕜𝕖𝕣🧵 [ My Redesigns Are Not To Be Replicated/Stolen ] ❌

@chaoticantic
@chaoticantic
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Get audience breakdown
Followers
85.5k
Fake followers
22.45%
Engagement rate
8.47%
Average Reel plays
78.8k
Audience gender
female
76.04%
male
23.96%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
53.4%
Brazil
4.68%
Mexico
3.9%
Canada
3.23%
United Kingdom
3.19%
profile picture

20. Michelle Pak

United States

Gabi Solís of OC 💐 Orange County📍 PR | michellepak12@gmail.com @dainteehouse

@michelle.pakk
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Get audience breakdown
Followers
85.3k
Fake followers
17.13%
Engagement rate
2.11%
Average Reel plays
47.3k
Audience gender
female
97%
male
3%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
66.68%
United Kingdom
2.81%
Canada
2.78%
Mexico
2.76%
Australia
1.6%
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