Top 20 American Makeup Influencers on Instagram (Feb 2026)

We found 213 makeup Influencers in United States
These influencers mention 'makeup' in their Instagram bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
02/01/2026
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1. Mikayla Nogueira Hawken

United States

My personal account, feel free to follow. Proud Bryant Alum. I’m an acquired taste MAKEUP: @mikaylajmakeup Tik Tok: Mikaylanogueira Founder @povbeauty

@mikaylanogueira
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Get audience breakdown
Followers
510.4k
Fake followers
9.25%
Engagement rate
3.2%
Average Reel plays
-
Audience gender
female
97.53%
male
2.47%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
77.52%
United Kingdom
7.45%
Canada
5.03%
Australia
3.26%
Ireland
1.06%
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2. Olivia Reeves

United States

💉CRNA |Anesthesia 10yrs+ Mom of 3, postpartum, makeup, life Laughs, honesty, zero perfection ✨ FREE makeup color match ⬇️ Olivia@currentsmgmt.com

@the_o.crew
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Get audience breakdown
Followers
451.2k
Fake followers
11.4%
Engagement rate
2.62%
Average Reel plays
220.3k
Audience gender
male
14.81%
female
85.19%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
93.51%
Canada
1.55%
United Kingdom
0.85%
Mexico
0.42%
Australia
0.42%
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3. Monique 💕

United States

#WeTv Love After Lockup/ Life After Lockup🎥 ▫️Beauty▫️Makeup▫️ Hair ▫️moprettythingsbymonique@gmail.com

@miss.nique
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Get audience breakdown
Followers
360.9k
Fake followers
11.85%
Engagement rate
3.6%
Average Reel plays
34k
Audience gender
male
20.17%
female
79.83%
Top performing Reels
  1. Today’s workout was so much fun! At first I was a bit skeptical about getting on this trampoline lol but I loved it so much! Definitely plus size friendly! All I did was put music on my tv & kept moving! Thank you for sending me this trampoline, it makes working out such an enjoyable experience @thebetterbodywarehouse 💪🏽
    962.3k
  2. GET UP & GET TO IT!! I am so serious about this weight loss journey & lifestyle change! I’ve been working out from home 5 days a week. 3 of those days I’m virtually training. The first day was hard but I never gave up! This week I plan on working out at the gym! I feel so motivated & it feels so good to finally put myself first!!! I literally started from the bottom. Watch me work! Stay tuned for the transformation 💪🏽 @newbodybytomorrow @newbodyfitclub
    608.9k
  3. My progress these last four months 💪🏽 My goal is to be more consistent and to go even harder! I can only imagine my progress in the next four months 💪🏽 I don’t have a goal weight, I just want to live a long healthy life! #weightlossjourney #weightloss #weightlossmotivation
    177.7k
Engagement rate benchmark
  • Median
Audience location by country
United States
96.85%
Brazil
0.79%
India
0.79%
Mexico
0.79%
Turks and Caicos Islands
0.79%
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4. LOGAN NICOLE MUA

United States

DMV📍• Makeup Artist February books open January 25th at noon est. 💌: promologannicolemua@gmail.com

@logannicolemua
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Get audience breakdown
Followers
329.8k
Fake followers
20.73%
Engagement rate
5.51%
Average Reel plays
416.8k
Audience gender
female
95.14%
male
4.86%
Top performing Reels
  1. Get glam with me🫶🏻 Mua: @logannicolemua PRODUCT DETAILS: @narsissist light reflecting foundation in “santa fe” @hudabeauty color corrector in “peach” @pinkhoneyuk bronzing face frosting in “cookie butter” @juviasplace liquid blush in “pink lady” @onesize concealer in “light 1” @hudabeauty easy bake powder in “poundcake” @fentybeauty sun stalk’r bronzer in “private island” @glambymajha powder blush in “blossom pink” @anastasiabeverlyhills glow seeker highlighter @urbandecaycosmetics brow blade in “cool cookie” @stilacosmetics heavens dew all over glimmer in “silverlake” @toofaced killer liner in “turquoise” @makeupbymario lip liner in “travis” @sephoracollection lip stain in “32” @milkmakeup lip gloss in “soul search”
    4.4m
  2. If only it really took 6 seconds to get into a full glam😭🤍
    4.2m
  3. Get glam with me🖤 Mua: @logannicolemua
    3.8m
Engagement rate benchmark
  • Median
Audience location by country
United States
75.98%
Nigeria
3.93%
South Africa
3.27%
United Kingdom
1.93%
Brazil
1.32%
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5. Kourtni Brandy

United States

CHI✈️ATL | 2️⃣3️⃣| Entrepreneur ✨ Marketing Strategist 📲 CEO @bleurougecosmetics 💄 🔽🔽Purchase my $5 Makeup Course🔽🔽

@officialkourtnib
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Get audience breakdown
Followers
273.4k
Fake followers
15.17%
Engagement rate
2.33%
Average Reel plays
16.8k
Audience gender
female
86.42%
male
13.58%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
93.86%
Jamaica
0.97%
United Kingdom
0.41%
Mexico
0.41%
Canada
0.38%
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6. KEVIN LUONG

United States

📍Los Angeles Booking/PR: luong.kvn@gmail.com 👇🏼ONLINE MAKEUP WORKSHOPS👇🏼

@kvn.luong
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Get audience breakdown
Followers
216.8k
Fake followers
24.47%
Engagement rate
3.83%
Average Reel plays
291.5k
Audience gender
female
92.62%
male
7.38%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
65.93%
United Kingdom
8.97%
Australia
2.16%
Canada
2.09%
France
2%
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7. mel_schmidtt

United States

makeup | fashion FL 18

@melanie_.schmidt
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Get audience breakdown
Followers
191.5k
Fake followers
9.09%
Engagement rate
3.59%
Average Reel plays
89.2k
Audience gender
female
94.75%
male
5.25%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
79.07%
Canada
4.3%
United Kingdom
3.52%
Mexico
1.65%
Brazil
1.21%
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8. bri bean

United States

♥︎ digital diary ♥︎ DM to book a tattoo: @brobeanzs 📍El Centro, Ca ✉️: brobeansz18@gmail.com

@brobeansz
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Get audience breakdown
Followers
189k
Fake followers
17.49%
Engagement rate
24.64%
Average Reel plays
341.2k
Audience gender
female
61.27%
male
38.73%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
60.78%
Mexico
3.93%
Brazil
3.49%
United Kingdom
3.38%
Italy
2.16%
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9. Dallas Makeup Artist & Beauty Influencer

United States

💖Dallas,Texas 📤Contact@Fatimathemua.com 🔴Watch my Latest YT ⬇️

@fatimathemua
@FatimatheMUA
Check contact details
Get audience breakdown
Followers
183.1k
Fake followers
24.13%
Engagement rate
2.81%
Average Reel plays
87.4k
Audience gender
male
7.79%
female
92.21%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
68.95%
Nigeria
5.68%
South Africa
3.5%
Brazil
2.34%
United Kingdom
1.98%
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10. Gods Gifted Hands

United States

We FEATURE & support talented —hairstylists, barbers, nail techs, makeup artists —using their gifts to inspire and uplift✨ DM For Promo

@godsgiftedhands_
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Get audience breakdown
Followers
164.5k
Fake followers
24.62%
Engagement rate
5.93%
Average Reel plays
39.5k
Audience gender
female
89.66%
male
10.34%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
84.16%
Brazil
2.64%
Nigeria
1.4%
Trinidad and Tobago
0.84%
Jamaica
0.74%

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11. Samantha Mullino

United States

Makeup, real life & finding joy in the in-between 💄✨ MBC warrior living out loud

@samanthamullino
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Get audience breakdown
Followers
141.6k
Fake followers
16.09%
Engagement rate
4.25%
Average Reel plays
107.6k
Audience gender
female
85.51%
male
14.49%
Top performing Reels
  1. Breast Cancer Diary 2.0 quick update after my bone biopsy. Sharing where I’m at, how I’m feeling, and what recovery is looking like so far. Thanks for hanging out with me while I navigate round two. 💗 #BreastCancerDiary #BreastCancerJourney #LifeAfterDiagnosis #BreastCancerInMy40s #LivingWithBreastCancer
    106.2k
  2. Today was a tough one 🤍 I tried to take Christmas down and mentally it just didn’t go the way I hoped. Sharing this because if you’ve had moments like this too, you’re not alone and these feelings aren’t crazy. One day at a time. #LivingWithBreastCancer #MetastaticBreastCancer #BreastCancerDiary #breastcancer #LifeInMy40s
    76.9k
  3. The reality of living with metastatic breast cancer. I had another meltdown today and it honestly came out of nowhere. This week was physically really hard, and when your body doesn’t feel good, it messes with you emotionally too. So yeah, I had a moment. I let it out, felt it, and now we keep moving forward because that’s the only option. #breastcancer #breastcancerdiary #livingwithbreastcancer #metastaticbreastcancer #lifeinmy40s
    40.8k
Engagement rate benchmark
  • Median
Audience location by country
United States
77.94%
India
5.88%
Canada
2.94%
Croatia
2.21%
Australia
2.21%
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12. sabrina

United States

performer • cat enthusiast 𓃠 svbinquiries@gmail.com 🎭 @fsetalent

@sabrinavonb
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Get audience breakdown
Followers
140k
Fake followers
14.31%
Engagement rate
4.74%
Average Reel plays
87.9k
Audience gender
male
33.49%
female
66.51%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
78.72%
United Kingdom
3.46%
Japan
1.36%
Australia
1.26%
China
1.26%
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13. amber kosisky

United States

makeup/skincare/beauty/fashion 💌kathryn.odom@grail-talent.com💌 cleveland ohio u ‘30

@kosisky.amber
@kosiskyamber
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Get audience breakdown
Followers
137.3k
Fake followers
15.36%
Engagement rate
3.38%
Average Reel plays
108.4k
Audience gender
female
58.67%
male
41.33%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
70.37%
Brazil
3.7%
Mexico
2.47%
Australia
2.47%
Nigeria
2.47%
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14. Josephine Morgan ʚ♡ɞ📍LA MUA

United States

⭐️ MAKEUP ARTIST in LOS ANGELES 🧡 Ulta Beauty Collective ‘25 Josephine@thelilacagency.com NEW VIDEO👇🏻👇🏻

@dose_of_jos
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Get audience breakdown
Followers
128.1k
Fake followers
20.81%
Engagement rate
2.16%
Average Reel plays
64.8k
Audience gender
male
8.05%
female
91.95%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
72.46%
Mexico
4.53%
United Kingdom
3.36%
Canada
2.22%
Brazil
1.98%
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15. lauren servideo

United States

i fake it so real i am beyond fake makeup page: @coscuration

@servideo
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Get audience breakdown
Followers
121k
Fake followers
16.92%
Engagement rate
2.6%
Average Reel plays
80.3k
Audience gender
female
72.48%
male
27.52%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
78.14%
Canada
4.59%
Australia
3.8%
United Kingdom
3.34%
Italy
0.77%
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16. La Toya J 🇹🇹

United States

✝️ Makeup| Fitness| Lifestyle 📍🇺🇸D[M]V 🛒Shop: @makeuptoyzcosmetics 📧themakeuptoyz@gmail.com

@makeup_toyz
@makeup_toyz
Check contact details
Get audience breakdown
Followers
118.2k
Fake followers
23.27%
Engagement rate
4.42%
Average Reel plays
7.9k
Audience gender
female
92.72%
male
7.28%
Top performing Reels
  1. She’s like a wild flower ✨🤍🩵🧡 Earrings- @flowbymo Products: @makeuptoyzcosmetics Festival of Colours palette Color Morph pigments Kingdom @lashingoutglam Graffiti liners @pacificabeauty vegan long wear Eyeliner- Ocean @makeupforever Limitless brow liner & Limitless brow pearl gloss #creativemakeup #makeuptutorial #shimmerpigments #makeuptoyzcosmetics
    17.1k
  2. If it felt good creating it, you’re doing it right. Don’t let the box someone else created limit your creativity. 🫶🏽 Today we are releasing limitations and stepping into the true creatives we were meant to be. Audio: @sa.liine 💛 Products @makeuptoyzcosmetics -Festival of Colours palette -Shine Foreva pigments ‘Fire, Kingdom, Promise & peace’ l✨ @benefitcosmetics -24 hour brow setter -Mighty Fine Brow pen @onesize - Full Beat Liquid Foundation - Made for Shade Bronze and sculpt Dark trio - Turn up the base Dark 2 @hudabeauy Kanufa Setting powder @blackopalus Stick Foundation Suade Mocah @elfcosmetics Hydrating Camo concealer Deep Caramel #onesizebeauty #onesizefitsall #foundationroutine #makeuptoyz #chameleon, #creativemakeup #makeuptoyzcosmetics
    5.2k
  3. So they’re calling me Josephine Baker out in the streets and I’m here for it ☺️ Inspo: @annas__sfx @itszaybaybay 🩷 #yarnmakeup #yarnmakeuptrend #makeuptransformation #creativemakeup #sfxmakeup
    4.2k
Engagement rate benchmark
  • Median
Audience location by country
United States
54.23%
Brazil
7.44%
Nigeria
4.42%
France
3.16%
United Kingdom
3.14%
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17. Kay 🇬🇭 | Content Creator

United States

A girl who ❤️s Jesus & Makeup ✝️ Tiktok: @beautyandgracebyk| 590K+ 📍NC Business/PR:Beautyandgracebyk@gmail.com

@beautyandgracebyk
@Beautyandgracebyk
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Get audience breakdown
Followers
117.7k
Fake followers
20.83%
Engagement rate
5.67%
Average Reel plays
123.6k
Audience gender
female
86.69%
male
13.31%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
56.81%
United Kingdom
6.74%
Canada
4.56%
Brazil
2.88%
Australia
2.55%
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18. Lindy ♉︎

United States

ATX 🌵 ⭑ Makeup Artist ⭑ UGC/Collabs: Lindy@glistenmgmt.com Freelance: DM

@dodgygrl
@dodgygrl
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Get audience breakdown
Followers
117.6k
Fake followers
20.05%
Engagement rate
3.56%
Average Reel plays
39k
Audience gender
female
87.73%
male
12.27%
Top performing Reels
  1. First one was literally commissioned by KoRn so it obv had to go first for “rockstar makeup” ideas. WHICH LOOK IS UR FAV? #rockstarmakeup #rockstargf #grungemakeup #gothmakeup #grungeaesthetic #makeupideas #makeupinspo #creativemakeup #avantgardemakeup #altmakeup
    520.5k
  2. It’s called zero cool which is actually very cool #discontinuedmakeup #expiredmakeup #maccosmetics #metalliclipstick #greenlipstick
    38k
  3. When I told my mom that I had been told I was in psychosis she said “I think I’d know if my daughter was a weirdo” lol girl. Eyes are @trixiecosmetics x @brittany_broski palette and lashes cut up for bottom lashes Lips are @glisten_cosmetics grape lip stain @maccosmetics nightmoth pencil and @colourpopcosmetics Bella twilight lip oil ($ off: DUPETHAT) Necklace is @regalrose ($ off: DODGYGRL15) Autumn makeup, autumnal goth, autumn goth, fall makeup, fall goth makeup, orange makeup, makeup tutorial #fallmakeuplook #altmakeup #makeupinspo
    30.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
60.23%
United Kingdom
4.77%
Mexico
4.19%
Canada
3.67%
Brazil
3.05%
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19. Alayza Casey

United States

𝗗𝗮𝗹𝗹𝗮𝘀 𝗖𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝘆 𝗠𝗮𝗸𝗲𝘂𝗽 𝗔𝗿𝘁𝗶𝘀𝘁 📍Downtown Dallas Husband 📸 @deoncaseyphotography For Celebrity Bookings Please Text 🚫Bridal/weddings

@alayzacaseymakeup
@AlayzaCaseyMakeup
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Get audience breakdown
Followers
92.5k
Fake followers
24.68%
Engagement rate
2.74%
Average Reel plays
6.8k
Audience gender
male
13.8%
female
86.2%
Top performing Reels
  1. Hollywood glam @321gleaux #makeupartist #dallasmakeupartist #dallasmua ##makeup #glam #celebritymakeupartist #dallascelebrity #dallasinfluencer #alayzacaseymakeup #influencer #dallasblogger #dallascontentcreator #contentcreator
    5.4k
  2. Golden goddess glam ✨ Products: @dolceglow body bronzer Prep @kiehls moisturizer and avocado eye cream @danessamyricksbeauty yummy glow serum Foundation @charlottetilbury airbrush flawless Cream Bronzer @kvdbeauty apple foundation Cream blush @rarebeauty happy Concealer @hourglasscosmetics crème and silk Setting powder @hudabeauty easy bake cherry blossom Eyeshadow @jordanaticiacosmetics nude divinity palette @hourglasscosmetics burnish @adriananicholecosmetics Eyeliner @anastasiabeverlyhills gel liner and brow wiz Lashes @lillylashes bare Highlight @rarebeauty exhilarate Powder bronzer @giorgioarmani 110 Powder blush @patricktabeauty she’s vibrant Lip liner @jasonwubeauty 10 Lipstick @patricktabeauty she’s secure Gloss @charlottetilbury plumpgasm fair Setting spray @onesize powder melt #makeupartist #dallasmakeupartist #dallasmua ##makeup #glam #celebritymakeupartist #dallascelebrity #dallasinfluencer #alayzacaseymakeup #influencer #dallasblogger #dallascontentcreator #contentcreator
    4.8k
  3. Teen glams keep me young 😂 @caroline.lagrone #makeupartist #dallasmakeupartist #dallasmua ##makeup #glam #celebritymakeupartist #dallascelebrity #dallasinfluencer #alayzacaseymakeup #influencer #dallasblogger #dallascontentcreator #contentcreator
    2.8k
Engagement rate benchmark
  • Median
Audience location by country
United States
81.13%
United Kingdom
2.82%
Canada
1.65%
Brazil
1.46%
Australia
1.15%
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20. Atlanta Makeup Artist

United States

Bonita Shop: @makeupbybobeauty 412-889-6405 Bookings ⤵️

@makeupbybo
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Get audience breakdown
Followers
92.2k
Fake followers
25.45%
Engagement rate
4.3%
Average Reel plays
56.2k
Audience gender
male
14.01%
female
85.99%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
85.24%
Nigeria
2.14%
United Kingdom
1.23%
Brazil
0.92%
Canada
0.79%
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