Top 20 American Makeup Influencers on Instagram (Feb 2026)

We found 213 makeup Influencers in United States
These influencers mention 'makeup' in their Instagram bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
02/01/2026
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1. Mikayla Nogueira Hawken

United States

My personal account, feel free to follow. Proud Bryant Alum. I’m an acquired taste MAKEUP: @mikaylajmakeup Tik Tok: Mikaylanogueira Founder @povbeauty

Followers
510.4k
Fake followers
9.25%
Engagement rate
3.2%
Average Reel plays
-
Audience gender
female
97.53%
male
2.47%
Engagement rate benchmark
  • Median
Audience location by country
United States
77.52%
United Kingdom
7.45%
Canada
5.03%
Australia
3.26%
Ireland
1.06%
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2. Olivia Reeves

United States

💉CRNA |Anesthesia 10yrs+ Mom of 3, postpartum, makeup, life Laughs, honesty, zero perfection ✨ FREE makeup color match ⬇️ Olivia@currentsmgmt.com

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3. Monique 💕

United States

#WeTv Love After Lockup/ Life After Lockup🎥 ▫️Beauty▫️Makeup▫️ Hair ▫️moprettythingsbymonique@gmail.com

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6. KEVIN LUONG

United States

📍Los Angeles Booking/PR: luong.kvn@gmail.com 👇🏼ONLINE MAKEUP WORKSHOPS👇🏼

Followers
216.8k
Fake followers
24.47%
Engagement rate
3.83%
Average Reel plays
291.5k
Audience gender
female
92.62%
male
7.38%
Engagement rate benchmark
  • Median
Audience location by country
United States
65.93%
United Kingdom
8.97%
Australia
2.16%
Canada
2.09%
France
2%
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7. mel_schmidtt

United States
Followers
191.5k
Fake followers
9.09%
Engagement rate
3.59%
Average Reel plays
89.2k
Audience gender
female
94.75%
male
5.25%
Engagement rate benchmark
  • Median
Audience location by country
United States
79.07%
Canada
4.3%
United Kingdom
3.52%
Mexico
1.65%
Brazil
1.21%
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8. bri bean

United States

♥︎ digital diary ♥︎ DM to book a tattoo: @brobeanzs 📍El Centro, Ca ✉️: brobeansz18@gmail.com

Followers
189k
Fake followers
17.49%
Engagement rate
24.64%
Average Reel plays
341.2k
Audience gender
female
61.27%
male
38.73%
Engagement rate benchmark
  • Median
Audience location by country
United States
60.78%
Mexico
3.93%
Brazil
3.49%
United Kingdom
3.38%
Italy
2.16%
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9. Dallas Makeup Artist & Beauty Influencer

United States

💖Dallas,Texas 📤Contact@Fatimathemua.com 🔴Watch my Latest YT ⬇️

Followers
183.1k
Fake followers
24.13%
Engagement rate
2.81%
Average Reel plays
87.4k
Audience gender
male
7.79%
female
92.21%
Engagement rate benchmark
  • Median
Audience location by country
United States
68.95%
Nigeria
5.68%
South Africa
3.5%
Brazil
2.34%
United Kingdom
1.98%
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10. Gods Gifted Hands

United States

We FEATURE & support talented —hairstylists, barbers, nail techs, makeup artists —using their gifts to inspire and uplift✨ DM For Promo

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11. Samantha Mullino

United States

Makeup, real life & finding joy in the in-between 💄✨ MBC warrior living out loud

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12. sabrina

United States

performer • cat enthusiast 𓃠 svbinquiries@gmail.com 🎭 @fsetalent

Followers
140k
Fake followers
14.31%
Engagement rate
4.74%
Average Reel plays
87.9k
Audience gender
male
33.49%
female
66.51%
Engagement rate benchmark
  • Median
Audience location by country
United States
78.72%
United Kingdom
3.46%
Japan
1.36%
Australia
1.26%
China
1.26%
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13. amber kosisky

United States

makeup/skincare/beauty/fashion 💌kathryn.odom@grail-talent.com💌 cleveland ohio u ‘30

Followers
137.3k
Fake followers
15.36%
Engagement rate
3.38%
Average Reel plays
108.4k
Audience gender
female
58.67%
male
41.33%
Engagement rate benchmark
  • Median
Audience location by country
United States
70.37%
Brazil
3.7%
Mexico
2.47%
Australia
2.47%
Nigeria
2.47%
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14. Josephine Morgan ʚ♡ɞ📍LA MUA

United States

⭐️ MAKEUP ARTIST in LOS ANGELES 🧡 Ulta Beauty Collective ‘25 Josephine@thelilacagency.com NEW VIDEO👇🏻👇🏻

Followers
128.1k
Fake followers
20.81%
Engagement rate
2.16%
Average Reel plays
64.8k
Audience gender
male
8.05%
female
91.95%
Engagement rate benchmark
  • Median
Audience location by country
United States
72.46%
Mexico
4.53%
United Kingdom
3.36%
Canada
2.22%
Brazil
1.98%
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15. lauren servideo

United States

i fake it so real i am beyond fake makeup page: @coscuration

Followers
121k
Fake followers
16.92%
Engagement rate
2.6%
Average Reel plays
80.3k
Audience gender
female
72.48%
male
27.52%
Engagement rate benchmark
  • Median
Audience location by country
United States
78.14%
Canada
4.59%
Australia
3.8%
United Kingdom
3.34%
Italy
0.77%
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16. La Toya J 🇹🇹

United States

✝️ Makeup| Fitness| Lifestyle 📍🇺🇸D[M]V 🛒Shop: @makeuptoyzcosmetics 📧themakeuptoyz@gmail.com

Followers
118.2k
Fake followers
23.27%
Engagement rate
4.42%
Average Reel plays
7.9k
Audience gender
female
92.72%
male
7.28%
Engagement rate benchmark
  • Median
Audience location by country
United States
54.23%
Brazil
7.44%
Nigeria
4.42%
France
3.16%
United Kingdom
3.14%
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17. Kay 🇬🇭 | Content Creator

United States

A girl who ❤️s Jesus & Makeup ✝️ Tiktok: @beautyandgracebyk| 590K+ 📍NC Business/PR:Beautyandgracebyk@gmail.com

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19. Alayza Casey

United States

𝗗𝗮𝗹𝗹𝗮𝘀 𝗖𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝘆 𝗠𝗮𝗸𝗲𝘂𝗽 𝗔𝗿𝘁𝗶𝘀𝘁 📍Downtown Dallas Husband 📸 @deoncaseyphotography For Celebrity Bookings Please Text 🚫Bridal/weddings

Followers
92.5k
Fake followers
24.68%
Engagement rate
2.74%
Average Reel plays
6.8k
Audience gender
male
13.8%
female
86.2%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
81.13%
United Kingdom
2.82%
Canada
1.65%
Brazil
1.46%
Australia
1.15%
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20. Atlanta Makeup Artist

United States

Bonita Shop: @makeupbybobeauty 412-889-6405 Bookings ⤵️

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