Top 20 American Makeup Influencers on Instagram (Oct 2026)

We found 298 makeup Influencers in United States
These influencers mention 'makeup' in their Instagram bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
10/30/2026
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1. Cristal Lopez

United States

FASHION | MAKEUP | HAIR 🫧 @fashionnova Ambassador 📧𝕘𝕝𝕠𝕨𝕚𝕟𝕘𝕔𝕖𝕖@𝕘𝕞𝕒𝕚𝕝.𝕔𝕠𝕞 🌿TIKTOK 2.7 Million : 𝕔𝕖𝕖_𝕘𝟙𝟛

Followers
688K
Fake followers
19.11%
Engagement rate
17.29%
Average Reel plays
192.1K
Audience gender
female
95.54%
male
4.46%
Engagement rate benchmark
  • Median
Audience location by country
United States
67.55%
Mexico
16.78%
Colombia
1.94%
Brazil
1.49%
Ecuador
0.97%
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2. Mikayla Jane Nogueira

United States

My personal account, feel free to follow. Proud Bryant Alum. I’m an acquired taste MAKEUP: @mikaylajmakeup Tik Tok: Mikaylanogueira Founder @povbeauty

Followers
501.1K
Fake followers
9.27%
Engagement rate
3.71%
Average Reel plays
215.6K
Audience gender
female
97.26%
male
2.74%
Engagement rate benchmark
  • Median
Audience location by country
United States
77.68%
United Kingdom
7.27%
Canada
5.5%
Australia
2.98%
Ireland
0.94%
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4. bri bean

United States

♡ cute & creepy ♡ DM for commission: tattoos • makeup • art • El Centro, Ca ✉️: brobeansz18@gmail.com

Followers
199.2K
Fake followers
21.03%
Engagement rate
5.06%
Average Reel plays
181.9K
Audience gender
female
61.17%
male
38.83%
Engagement rate benchmark
  • Median
Audience location by country
United States
62.53%
United Kingdom
4.06%
Mexico
3.17%
Brazil
2.78%
France
2.33%
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6. Ali Ambrose

United States

Makeup // Art Geniusgirlalert on tt & yt geniusgirlalert@undercurrent.net

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8. 𝓜𝓪𝓴𝓮𝓾𝓹 𝓑𝔂 𝓐𝓵𝔂𝓼𝓸𝓷 𝓡𝓸𝓼𝓮

United States

Hi beautiful 🤍| 24 | AZ & LA | TikTok: alyrosemakeup (600K+) 💌: alyrosemakeupmgmt@gmail.com

Followers
169.7K
Fake followers
15.49%
Engagement rate
8.33%
Average Reel plays
150.5K
Audience gender
female
92.88%
male
7.12%
Engagement rate benchmark
  • Median
Audience location by country
United States
63.35%
United Kingdom
4.93%
Canada
4.01%
Australia
3.25%
Mexico
1.72%
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9. Lindy ♉︎

United States

ATX 🌵 ⭑ Makeup Artist ⭑ MTG enjoyer Dodgygrl@gmail.com #beautyfreak weekly!

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10. lauren servideo

United States

i fake it so real i am beyond fake makeup page: @coscuration

Followers
120.6K
Fake followers
16.92%
Engagement rate
3%
Average Reel plays
80.3K
Audience gender
female
72.48%
male
27.52%
Engagement rate benchmark
  • Median
Audience location by country
United States
78.14%
Canada
4.59%
Australia
3.8%
United Kingdom
3.34%
Italy
0.77%

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12. Kay 🇬🇭 | Content Creator

United States

A girl who ❤️s Jesus & Makeup ✝️ Tiktok: @beautyandgracebyk| 590K+ 📍NC Business/PR:Beautyandgracebyk@gmail.com

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13. Sophia Elizabeth

United States

Beauty schooling my past self ✏️🍎 Beauty marketer 💄 | Mom of 2 🎀 💌 Sophie@sophieontheglow.com

Followers
105.1K
Fake followers
18.09%
Engagement rate
3.33%
Average Reel plays
58.9K
Audience gender
female
91.29%
male
8.71%
Top performing Reels
  1. 48K
  2. 42.4K
  3. 39.2K
Engagement rate benchmark
  • Median
Audience location by country
United States
50.41%
United Kingdom
8.47%
Venezuela
5.11%
Canada
4.86%
India
3.05%
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15. Travel Maryland Makeup Artist

United States

Asia Simone Pro-MUA Specializing in soft glam 📍Baltimore, Maryland 📧: Asiasimoneartistry@gmail.com Book appointments, & classes below⬇️

Followers
89.3K
Fake followers
21.75%
Engagement rate
6.37%
Average Reel plays
6.6K
Audience gender
female
67.82%
male
32.18%
Top performing Reels
  1. 39K
  2. 130.1K
  3. 32.6K
Engagement rate benchmark
  • Median
Audience location by country
United States
95.78%
Puerto Rico
0.85%
Jamaica
0.49%
Mexico
0.45%
United Arab Emirates
0.18%
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16. Stephanie Nicole

United States

🌁Southern CA based Makeup Junkie/YouTuber employed in the Pro Beauty Industry. Lover of Salt & Vinegar Chips ✌🏻️ ❤️ 💌StephanieNicolePR@icloud.com

Followers
87.3K
Fake followers
19.75%
Engagement rate
3.63%
Average Reel plays
-
Audience gender
female
94.72%
male
5.28%
Top performing Reels
  1. 16.1K
  2. 13.6K
  3. 9.8K
Engagement rate benchmark
  • Median
Audience location by country
United States
63.78%
United Kingdom
6.98%
Canada
5.3%
Australia
4.11%
Mexico
1.43%
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17. ICONA

United States

Makeup Chameleon Professional Weirdo #imasurvivor Arkansas

Followers
80.2K
Fake followers
21%
Engagement rate
2.58%
Average Reel plays
593.9K
Audience gender
female
62.49%
male
37.51%
Engagement rate benchmark
  • Median
Audience location by country
United States
83.77%
Canada
3.71%
United Kingdom
2.5%
Australia
2.04%
Brazil
1.39%
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18. M E A G A N ⚡️ E B Y

United States

Makeup artist 💄Comedian 🎙️ RN 📍Greenville, SC ✈️ Booking Worldwide 💋Luxury Cosmedy + Viral Beauty Creator 💌hello@meaganeby.com

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19. Dae’Kwon | Black Queer Fashion & Makeup

United States

Dae’Kwon / Fashion / “GRWM to take my girlfriend on a date” I have a brand @hesasweetie Black & Queer For partnerships: boywiththelooks@gmail.com

Followers
72.2K
Fake followers
21.15%
Engagement rate
2.42%
Average Reel plays
271.6K
Audience gender
female
55.96%
male
44.04%
Top performing Reels
  1. 37.1K
  2. 36.8K
  3. 24.5K
Engagement rate benchmark
  • Median
Audience location by country
United States
93.02%
United Kingdom
0.73%
Canada
0.5%
South Africa
0.46%
Brazil
0.4%
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20. Les Do Makeup FP

United States

Est. August 2018 🔒 KEEPING UP WITH LES SOCIAL MEDIA 🤍 Updates & More. ✨ ✨ 1st ever Fan page ✨ #Lesdomakeup

Followers
72K
Fake followers
13.06%
Engagement rate
2.96%
Average Reel plays
78.7K
Audience gender
female
95.55%
male
4.45%
Engagement rate benchmark
  • Median
Audience location by country
United States
91.38%
Mexico
5.55%
Canada
0.64%
India
0.18%
Brazil
0.14%

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