Top 20 American Makeup Influencers on Instagram (Jul 2026)

See makeup creators with possible affiliate signals

We found 259 makeup Influencers in United States
These influencers mention 'makeup' in their Instagram bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
07/15/2026
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1. Cristal Lopez

United States

FASHION | MAKEUP | HAIR 🫧 @fashionnova Ambassador 📧𝕘𝕝𝕠𝕨𝕚𝕟𝕘𝕔𝕖𝕖@𝕘𝕞𝕒𝕚𝕝.𝕔𝕠𝕞 🌿TIKTOK 2.7 Million : 𝕔𝕖𝕖_𝕘𝟙𝟛

@glowing_cee123
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Get audience breakdown
Followers
662.4k
Fake followers
19.07%
Engagement rate
2.5%
Average Reel plays
160.6k
Audience gender
female
95.53%
male
4.47%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
66.99%
Mexico
17.35%
Colombia
1.76%
Brazil
1.48%
India
1.14%
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2. LOGAN NICOLE MUA

United States

Located in D(M)V • Makeup Artist🪄 No June 2026 availability. July books open June 25th.

@logannicolemua
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Get audience breakdown
Followers
363.8k
Fake followers
20.34%
Engagement rate
7.29%
Average Reel plays
284.2k
Audience gender
female
95.69%
male
4.31%
Top performing Reels
  1. Get glam with me🫶🏻 Mua: @logannicolemua PRODUCT DETAILS: @narsissist light reflecting foundation in “santa fe” @hudabeauty color corrector in “peach” @pinkhoneyuk bronzing face frosting in “cookie butter” @juviasplace liquid blush in “pink lady” @onesize concealer in “light 1” @hudabeauty easy bake powder in “poundcake” @fentybeauty sun stalk’r bronzer in “private island” @glambymajha powder blush in “blossom pink” @anastasiabeverlyhills glow seeker highlighter @urbandecaycosmetics brow blade in “cool cookie” @stilacosmetics heavens dew all over glimmer in “silverlake” @toofaced killer liner in “turquoise” @makeupbymario lip liner in “travis” @sephoracollection lip stain in “32” @milkmakeup lip gloss in “soul search”
    4 378 983
  2. If only it really took 6 seconds to get into a full glam😭🤍
    4 180 743
  3. Get glam with me🖤 Mua: @logannicolemua
    3 828 652
Engagement rate benchmark
  • Median
Audience location by country
United States
75.79%
Nigeria
3.85%
South Africa
3.24%
Brazil
1.5%
United Kingdom
1.44%
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3. mel_schmidtt

United States

fashion | makeup 18 fsu ‘30

@melanie_.schmidt
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Get audience breakdown
Followers
243.4k
Fake followers
9.22%
Engagement rate
3.79%
Average Reel plays
163k
Audience gender
female
94.82%
male
5.18%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
78.95%
Canada
4.3%
United Kingdom
3.65%
Mexico
1.72%
Brazil
1.18%
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4. KEVIN LUONG

United States

📍Los Angeles Booking/PR: luong.kvn@gmail.com 👇🏼ONLINE MAKEUP WORKSHOPS👇🏼

@kvn.luong
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Get audience breakdown
Followers
217.4k
Fake followers
24.43%
Engagement rate
4.54%
Average Reel plays
60.1k
Audience gender
female
92.64%
male
7.36%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
65.71%
United Kingdom
8.83%
Canada
2.26%
Mexico
1.92%
France
1.74%
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5. “Jah-de-lee”

United States

Wife💍🇵🇷🇨🇺 all are welcome let’s grow together ❤️‍🩹 My small business ➡️ @jarileesart My content is on my reels:)💙 My links⤵️

@jarilee_
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Get audience breakdown
Followers
209.4k
Fake followers
23.37%
Engagement rate
2.25%
Average Reel plays
30.3k
Audience gender
female
59.02%
male
40.98%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
67.52%
United Kingdom
7.91%
South Africa
2.56%
Brazil
2.35%
Iran
1.07%
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6. bri bean

United States

♥︎ digital diary ♥︎ DM to book a tattoo: @brobeanzs 📍El Centro, Ca ✉️: brobeansz18@gmail.com

@brobeansz
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Get audience breakdown
Followers
207.6k
Fake followers
17.49%
Engagement rate
13.89%
Average Reel plays
341.2k
Audience gender
female
61.27%
male
38.73%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
60.78%
Mexico
3.93%
Brazil
3.49%
United Kingdom
3.38%
Italy
2.16%
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7. sabrina

United States

performer • no makeup, all natural get in touch! 💌 svbinquiries@gmail.com

@sabrinavonb
@sabrina.von.b
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Get audience breakdown
Followers
169.2k
Fake followers
14.44%
Engagement rate
8.46%
Average Reel plays
433.8k
Audience gender
female
66.51%
male
33.49%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
78.77%
United Kingdom
3.45%
Australia
1.26%
Japan
1.26%
China
1.26%
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8. Samantha Mullino

United States

Makeup, real life & finding joy in the in-between💋✨ samanthamullino@thesociablesociety.com

@samanthamullino
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Get audience breakdown
Followers
155.6k
Fake followers
17.89%
Engagement rate
2.1%
Average Reel plays
145.6k
Audience gender
female
85.15%
male
14.85%
Top performing Reels
  1. My monthly crash out happened today 🫠 honestly I feel like this happens at least once a month at this point 🫩 Today sucked it was one of those days where everything just felt heavy. Living with metastatic breast cancer isn’t always brave or inspiring. Sometimes it’s just hard, messy, and frustrating and quite honestly just sucks sometimes. I share these moments because this is the real side of it, and if you’re going through something similar, I want you to know you’re not alone.
    120 479
  2. A little Breast Cancer Diary update 🤍 Got some good news at my oncologist appointment this week (we love to hear it 🙌) and we’re chatting through what the next couple of months are going to look like. Just taking it one appointment at a time over here. #BreastCancerDiary #MetastaticBreastCancer #LivingWithMetastaticBreastCancer #LifeInMy40s #FortySomethingLife
    28 977
  3. Happy birthday to me 🥳🥳🥳 @cheesecakefactory #birthdaygirl #itsmybirthday #birthdaycake
    21 802
Engagement rate benchmark
  • Median
Audience location by country
United States
77.37%
India
6.57%
Canada
2.92%
Croatia
2.19%
Australia
2.19%
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9. Ali Ambrose

United States

Makeup // Art Okc Geniusgirlalert on tt & yt geniusgirlalert@undercurrent.net

@geniusgirlalerts
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Get audience breakdown
Followers
131.2k
Fake followers
16.18%
Engagement rate
2.34%
Average Reel plays
69.9k
Audience gender
female
94.37%
male
5.63%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
56.99%
United Kingdom
6.37%
Canada
5.46%
Australia
3.26%
Germany
2.22%
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10. Lindy ♉︎

United States

ATX 🌵 ⭑ Makeup Artist ⭑ UGC/Collabs: Lindy@glistenmgmt.com Freelance: DM

@dodgygrl
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Get audience breakdown
Followers
131k
Fake followers
20.29%
Engagement rate
3.58%
Average Reel plays
42.1k
Audience gender
female
88.34%
male
11.66%
Top performing Reels
  1. First one was literally commissioned by KoRn so it obv had to go first for “rockstar makeup” ideas. WHICH LOOK IS UR FAV? #rockstarmakeup #rockstargf #grungemakeup #gothmakeup #grungeaesthetic #makeupideas #makeupinspo #creativemakeup #avantgardemakeup #altmakeup
    520 535
  2. It’s called zero cool which is actually very cool #discontinuedmakeup #expiredmakeup #maccosmetics #metalliclipstick #greenlipstick
    37 984
  3. When I told my mom that I had been told I was in psychosis she said “I think I’d know if my daughter was a weirdo” lol girl. Eyes are @trixiecosmetics x @brittany_broski palette and lashes cut up for bottom lashes Lips are @glisten_cosmetics grape lip stain @maccosmetics nightmoth pencil and @colourpopcosmetics Bella twilight lip oil ($ off: DUPETHAT) Necklace is @regalrose ($ off: DODGYGRL15) Autumn makeup, autumnal goth, autumn goth, fall makeup, fall goth makeup, orange makeup, makeup tutorial #fallmakeuplook #altmakeup #makeupinspo
    30 094
Engagement rate benchmark
  • Median
Audience location by country
United States
59.21%
United Kingdom
5.05%
Mexico
4.59%
Canada
3.58%
Brazil
3.33%

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11. Josephine Morgan ʚ♡ɞ📍LA MUA

United States

⭐️ MAKEUP ARTIST in LOS ANGELES 🧡 Ulta Beauty Collective ‘25/‘26 Josephine@thelilacagency.com NEW VIDEO👇🏻👇🏻

@dose_of_jos
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Get audience breakdown
Followers
130.2k
Fake followers
21.76%
Engagement rate
2.66%
Average Reel plays
75.2k
Audience gender
female
92.03%
male
7.97%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
71.36%
Mexico
4.06%
United Kingdom
3.68%
Brazil
2.2%
Canada
2.07%
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12. JAEDA MARIE

United States

nashville 🤠 celebrity hair + makeup artist pr: teamjaeda@gmail.com fav products & discounts ↓

@jaedamariemakeup
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Get audience breakdown
Followers
130.1k
Fake followers
19.22%
Engagement rate
2.54%
Average Reel plays
50.3k
Audience gender
female
90.39%
male
9.61%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
58.25%
Canada
29.8%
United Kingdom
3.2%
Australia
2.29%
Mexico
0.7%
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13. Maame Adwoa

United States

Hey Sisterdt 💗😜 Fashion | comedy | lifestyle ✨ 📍Dallas, Texas

@jowodaaa
@jowodaaa
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Get audience breakdown
Followers
129.1k
Fake followers
19.44%
Engagement rate
2.01%
Average Reel plays
31.3k
Audience gender
female
78.02%
male
21.98%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
55.42%
United Kingdom
11.22%
Ghana
6.68%
South Africa
4.37%
Canada
4.2%
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14. lauren servideo

United States

i fake it so real i am beyond fake makeup page: @coscuration

@servideo
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Get audience breakdown
Followers
120.8k
Fake followers
16.92%
Engagement rate
3.4%
Average Reel plays
80.3k
Audience gender
female
72.48%
male
27.52%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
78.14%
Canada
4.59%
Australia
3.8%
United Kingdom
3.34%
Italy
0.77%
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15. Kay 🇬🇭 | Content Creator

United States

A girl who ❤️s Jesus & Makeup ✝️ Tiktok: @beautyandgracebyk| 590K+ 📍NC Business/PR:Beautyandgracebyk@gmail.com

@beautyandgracebyk
@Beautyandgracebyk
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Get audience breakdown
Followers
116.3k
Fake followers
20%
Engagement rate
8.92%
Average Reel plays
125.2k
Audience gender
female
86.16%
male
13.84%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
57.55%
United Kingdom
6.29%
Canada
5%
Australia
2.57%
Brazil
2.27%
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16. Travel Makeup Artist

United States

✨International MUA ✈️ @sensational.stingettes & @the.asuhoneybeez MUA 📍Montgomery | Bham | ATL

@blissed_glamour
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Get audience breakdown
Followers
114.7k
Fake followers
19.69%
Engagement rate
4.05%
Average Reel plays
2.8k
Audience gender
female
65.23%
male
34.77%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
93.36%
Brazil
1.36%
France
0.54%
Canada
0.54%
Nigeria
0.41%
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17. ♡𝕮𝖍𝖆𝖓𝖊𝖑 𝕯𝖎𝖆𝖇𝖑𝖆♡

United States

Los Angeles Resident artist @nightschooltattoo

@chanel_diabla
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Get audience breakdown
Followers
95k
Fake followers
17.71%
Engagement rate
2.07%
Average Reel plays
21.8k
Audience gender
female
89.81%
male
10.19%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
62.72%
United Kingdom
5.47%
Mexico
5.08%
Canada
3.37%
Brazil
2.58%
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18. Stephanie Nicole

United States

🌁Southern CA based Makeup Junkie/YouTuber employed in the Pro Beauty Industry. Lover of Salt & Vinegar Chips ✌🏻️ ❤️ 💌StephanieNicolePR@icloud.com

@sf_stef
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Get audience breakdown
Followers
87.6k
Fake followers
19.75%
Engagement rate
6.89%
Average Reel plays
-
Audience gender
female
94.72%
male
5.28%
Top performing Reels
  1. Hey guys! I wrote some long ass explanation as to where I have been. Me...long winded...nooooo 😜. Just scroll over through these pics. I dropped the sound out of the video in the second clip, because it was to my mother. Don’t mind the moving mess haha. I hope you all are staying as safe & sane as can be. Miss you guys. ❤️
    16 080
  2. I lost my puppy today after almost 18 years. My heart is broken. Dior lived a long, happy life. I was lucky to have her. Got her my senior year of college in 2003. She was so young I had to bottle feed her for 2 weeks. She moved from Boston, to Arizona, to San Francisco, to Southern CA with me. Dior was my adventure partner, & at times, my only friend in new cities. She taught me how to take care of something other than myself & she was around for every major event in my adult life, thus far. I kissed her probably 100 times a day haha. The pain I feel now is worth all the love & memories I got to share with her over the years. Wish pets lived as long as we do. I loved her very much. Hug & kiss your pets extra tonight. ❤️
    13 574
  3. This was the last slide I forgot to add to my last post 😬 if you are just seeing this, please read my last post for context. Thank you for all of your positivity & support. This thing has fucked with my emotions so much, I literally cry now at anything nice or kind haha 😭😂❤️ Who am I? Haha. I appreciate you all. Please know, not just with me, but towards anyone, it takes a very special person to take the time to lift others up, especially in crazy times, like now. SO THAT’S YOU! You’re amazing🙏🏻❤️
    9 788
Engagement rate benchmark
  • Median
Audience location by country
United States
63.78%
United Kingdom
6.98%
Canada
5.3%
Australia
4.11%
Mexico
1.43%
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19. 🩸Staz

United States

ℂ𝕠𝕤𝕥𝕦𝕞𝕖 𝕄𝕒𝕜𝕖𝕣🧵 [ My Redesigns Are Not To Be Replicated/Stolen ] ❌

@chaoticantic
@chaoticantic
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Get audience breakdown
Followers
86k
Fake followers
22.45%
Engagement rate
5.26%
Average Reel plays
78.8k
Audience gender
female
76.04%
male
23.96%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
53.4%
Brazil
4.68%
Mexico
3.9%
Canada
3.23%
United Kingdom
3.19%
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20. Michelle Pak

United States

Gabi Solís of OC 💐 Orange County📍 PR | michellepak12@gmail.com @dainteehouse

@michelle.pakk
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Get audience breakdown
Followers
85.4k
Fake followers
17.13%
Engagement rate
2.31%
Average Reel plays
47.3k
Audience gender
female
97%
male
3%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
66.68%
United Kingdom
2.81%
Canada
2.78%
Mexico
2.76%
Australia
1.6%

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