Top 20 American Makeup Influencers on Instagram (Dec 2025)

We found 205 makeup Influencers in United States
These influencers mention 'makeup' in their Instagram bio and have audiences primarily in United States. Here's the top 20 of them, ordered by which creators have the highest percentage of their audience in United States. To run a custom search, check out Modash's influencer discovery features (free to try).
12/15/2025
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1. Harmony Beus | Hair & Beauty

United States
Helping women feel beautiful โœจ Hair ๐Ÿ’‡โ€โ™€๏ธ Makeup ๐Ÿ’„ Fashion ๐Ÿ‘— Shop my beauty faves & top sellers โฌ‡๏ธ
@harmonize_beauty
@harmonize_beauty
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Get audience breakdown
Followers
527.6k
Fake followers
14.72%
Engagement rate
2.2%
Average Reel plays
212.1k
Audience gender
male
3.04%
female
96.96%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
85.48%
Canada
3.14%
United Kingdom
1.53%
France
0.93%
Germany
0.83%
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2. Mikayla Nogueira Hawken

United States
My personal account, feel free to follow. Proud Bryant Alum. Iโ€™m an acquired taste MAKEUP: @mikaylajmakeup Tik Tok: Mikaylanogueira Founder @povbeauty
@mikaylanogueira
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Get audience breakdown
Followers
513.2k
Fake followers
9.04%
Engagement rate
3.62%
Average Reel plays
-
Audience gender
female
97.3%
male
2.7%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
79.46%
United Kingdom
6.92%
Canada
4.65%
Australia
2.7%
Ireland
1.15%
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3. Olivia Reeves

United States
๐Ÿ’‰๐—”๐—ก๐—˜๐—ฆ๐—ง๐—›๐—˜๐—ฆ๐—œ๐—” is my life! | CRNA DIBBA DAB of chaos Humor. Coastal motherhood. Makeup. Medicine โœจFREE colormatch for ๐•„๐•’๐•œ๐•–๐•ฆp๐Ÿ‘‡๐Ÿผ Olivia@currentsmgmt.com
@the_o.crew
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Get audience breakdown
Followers
439.4k
Fake followers
11.4%
Engagement rate
2.09%
Average Reel plays
316.8k
Audience gender
female
85.19%
male
14.81%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
93.5%
Canada
1.55%
United Kingdom
0.85%
Mexico
0.42%
Australia
0.42%
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4. LOGAN NICOLE MUA

United States
DMV๐Ÿ“โ€ข Makeup Artist + Educator November makeup appts are now available โ†“ December books open Nov. 25th ๐Ÿ’Œ: promologannicolemua@gmail.com
@logannicolemua
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Get audience breakdown
Followers
320.9k
Fake followers
20.97%
Engagement rate
3.94%
Average Reel plays
642.6k
Audience gender
male
4.33%
female
95.67%
Top performing Reels
  1. Get glam with me๐Ÿซถ๐Ÿป Mua: @logannicolemua PRODUCT DETAILS: @narsissist light reflecting foundation in โ€œsanta feโ€ @hudabeauty color corrector in โ€œpeachโ€ @pinkhoneyuk bronzing face frosting in โ€œcookie butterโ€ @juviasplace liquid blush in โ€œpink ladyโ€ @onesize concealer in โ€œlight 1โ€ @hudabeauty easy bake powder in โ€œpoundcakeโ€ @fentybeauty sun stalkโ€™r bronzer in โ€œprivate islandโ€ @glambymajha powder blush in โ€œblossom pinkโ€ @anastasiabeverlyhills glow seeker highlighter @urbandecaycosmetics brow blade in โ€œcool cookieโ€ @stilacosmetics heavens dew all over glimmer in โ€œsilverlakeโ€ @toofaced killer liner in โ€œturquoiseโ€ @makeupbymario lip liner in โ€œtravisโ€ @sephoracollection lip stain in โ€œ32โ€ @milkmakeup lip gloss in โ€œsoul searchโ€
    4.4m
  2. If only it really took 6 seconds to get into a full glam๐Ÿ˜ญ๐Ÿค
    4.2m
  3. Get glam with me๐Ÿ–ค Mua: @logannicolemua
    3.8m
Engagement rate benchmark
  • Median
Audience location by country
United States
75.59%
South Africa
3.74%
Nigeria
3.63%
United Kingdom
1.76%
Brazil
1.51%
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5. KEVIN LUONG

United States
๐Ÿ“Los Angeles Booking/PR: luong.kvn@gmail.com ๐Ÿ‘‡๐ŸผONLINE MAKEUP WORKSHOPS๐Ÿ‘‡๐Ÿผ
@kvn.luong
@kvn.luong
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Get audience breakdown
Followers
215.4k
Fake followers
24.47%
Engagement rate
9.13%
Average Reel plays
291.5k
Audience gender
female
92.62%
male
7.38%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
65.93%
United Kingdom
8.97%
Australia
2.16%
Canada
2.09%
France
2%
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6. mel_schmidtt

United States
makeup | fashion FL 18
@melanie_.schmidt
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Get audience breakdown
Followers
190.1k
Fake followers
9.09%
Engagement rate
2.55%
Average Reel plays
133.3k
Audience gender
male
5.29%
female
94.71%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
79.13%
Canada
4.22%
United Kingdom
3.55%
Mexico
1.66%
Brazil
1.22%
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7. bri bean

United States
โ™ฅ๏ธŽ digital diary โ™ฅ๏ธŽ DM to book a tattoo: @brobeanzs ๐Ÿ“El Centro, Ca โœ‰๏ธ: brobeansz18@gmail.com
@brobeansz
Check contact details
Get audience breakdown
Followers
183.8k
Fake followers
17.49%
Engagement rate
26.95%
Average Reel plays
341.2k
Audience gender
female
61.27%
male
38.73%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
60.78%
Mexico
3.93%
Brazil
3.49%
United Kingdom
3.38%
Italy
2.16%
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8. Gods Gifted Hands

United States
We FEATURE & support talented โ€”hairstylists, barbers, nail techs, makeup artists โ€”using their gifts to inspire and upliftโœจ DM For Promo
@godsgiftedhands_
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Get audience breakdown
Followers
162.3k
Fake followers
24.62%
Engagement rate
4.95%
Average Reel plays
39.5k
Audience gender
female
89.66%
male
10.34%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
84.16%
Brazil
2.64%
Nigeria
1.4%
Trinidad and Tobago
0.84%
Jamaica
0.74%
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9. amber kosisky

United States
makeup/skincare/beauty/fashion ๐Ÿ’Œamberkosisky@gmail.com๐Ÿ’Œ cleveland @lexl1338 ๐Ÿค
@kosisky.amber
@kosiskyamber
Check contact details
Get audience breakdown
Followers
138.3k
Fake followers
15.36%
Engagement rate
3.51%
Average Reel plays
91k
Audience gender
male
41.48%
female
58.52%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
70.37%
Brazil
3.7%
Mexico
2.47%
Australia
2.47%
Nigeria
2.47%
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10. Josephine Morgan สšโ™กษž๐Ÿ“LA MUA

United States
โญ๏ธ MAKEUP ARTIST in LOS ANGELES ๐Ÿงก Ulta Beauty Collective โ€˜25 Josephine@thelilacagency.com NEW VIDEO๐Ÿ‘‡๐Ÿป๐Ÿ‘‡๐Ÿป
@dose_of_jos
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Get audience breakdown
Followers
123k
Fake followers
21.49%
Engagement rate
3.06%
Average Reel plays
54.2k
Audience gender
male
7.88%
female
92.12%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
72.51%
Mexico
4.25%
United Kingdom
3.42%
Canada
2.59%
Brazil
2.4%

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11. lauren servideo

United States
i fake it so real i am beyond fake makeup page: @coscuration
@servideo
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Get audience breakdown
Followers
120.8k
Fake followers
16.92%
Engagement rate
2.52%
Average Reel plays
80.3k
Audience gender
female
72.48%
male
27.52%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
78.14%
Canada
4.59%
Australia
3.8%
United Kingdom
3.34%
Italy
0.77%
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12. Kay ๐Ÿ‡ฌ๐Ÿ‡ญ | Content Creator

United States
A girl who โค๏ธs Jesus & Makeup โœ๏ธ Tiktok: @beautyandgracebyk| 590K+ ๐Ÿ“NC Business/PR:Beautyandgracebyk@gmail.com
@beautyandgracebyk
@Beautyandgracebyk
Check contact details
Get audience breakdown
Followers
118.6k
Fake followers
20.83%
Engagement rate
5.63%
Average Reel plays
123.6k
Audience gender
female
86.69%
male
13.31%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
56.81%
United Kingdom
6.74%
Canada
4.56%
Brazil
2.88%
Australia
2.55%
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13. Lindy โ™‰๏ธŽ

United States
ATX ๐ŸŒต โญ‘ Makeup Artist โญ‘ UGC/Collabs: Lindy@glistenmgmt.com Freelance: DM
@dodgygrl
@dodgygrl
Check contact details
Get audience breakdown
Followers
108.3k
Fake followers
20.75%
Engagement rate
2.2%
Average Reel plays
34.2k
Audience gender
female
88.84%
male
11.16%
Top performing Reels
  1. First one was literally commissioned by KoRn so it obv had to go first for โ€œrockstar makeupโ€ ideas. WHICH LOOK IS UR FAV? #rockstarmakeup #rockstargf #grungemakeup #gothmakeup #grungeaesthetic #makeupideas #makeupinspo #creativemakeup #avantgardemakeup #altmakeup
    520.5k
  2. Which is your favorite? These were the makeup looks yโ€™all liked most this year ๐Ÿ–ค. Thanks so much for all the love!!! Also thank you to the brands that support me and provide me with all of the tools to do what I love. @aboutfacebeauty @halfmagicbeauty @maccosmetics @kaleidosmakeup @limecrimemakeup @scandal.beauty @colourpopcosmetics #maccosmetics #makeuptrends #colourpop #colourpopme #editorialmakeup #avantgardemakeup #colorfulmakeup #brightmakeup #grungemakeup #makeupinspo
    86k
  3. Itโ€™s called zero cool which is actually very cool #discontinuedmakeup #expiredmakeup #maccosmetics #metalliclipstick #greenlipstick
    32.5k
Engagement rate benchmark
  • Median
Audience location by country
United States
59.89%
United Kingdom
5.36%
Mexico
4.35%
Canada
3.21%
Brazil
2.89%
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14. Ally Lindgren ๐Ÿ‹

United States
@thirsty.lemon /// STL ๐Ÿ’Œ allyl@thesociablesociety.com
@allythingsbeauty
@allythingsbeauty
Check contact details
Get audience breakdown
Followers
106.9k
Fake followers
18.23%
Engagement rate
4.05%
Average Reel plays
13.3k
Audience gender
female
91.77%
male
8.23%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
85.83%
Canada
3.37%
United Kingdom
1.79%
Australia
1.07%
Mexico
0.62%
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15. NYC Makeup artist โค๏ธ

United States
NYC MUA๐Ÿค Bronx NY Clothing Page @hayadesignedit Cooking page @chefwithyamss Shop @yamasluxecosmetics No CALL! No ig dm October bookings open
@glambyyama
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Get audience breakdown
Followers
97k
Fake followers
24.67%
Engagement rate
2.45%
Average Reel plays
19.4k
Audience gender
female
88.92%
male
11.08%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
64.61%
Brazil
5.4%
Nigeria
3.23%
South Africa
1.74%
France
1.46%
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16. Stephanie Nicole

United States
๐ŸŒSouthern CA based Makeup Junkie/YouTuber employed in the Pro Beauty Industry. Lover of Salt & Vinegar Chips โœŒ๐Ÿป๏ธ โค๏ธ ๐Ÿ’ŒStephanieNicolePR@icloud.com
@sf_stef
@MsStephNic
Check contact details
Get audience breakdown
Followers
90.3k
Fake followers
19.75%
Engagement rate
3.12%
Average Reel plays
-
Audience gender
male
5.28%
female
94.72%
Top performing Reels
  1. Hey guys! I wrote some long ass explanation as to where I have been. Me...long winded...nooooo ๐Ÿ˜œ. Just scroll over through these pics. I dropped the sound out of the video in the second clip, because it was to my mother. Donโ€™t mind the moving mess haha. I hope you all are staying as safe & sane as can be. Miss you guys. โค๏ธ
    16.1k
  2. I lost my puppy today after almost 18 years. My heart is broken. Dior lived a long, happy life. I was lucky to have her. Got her my senior year of college in 2003. She was so young I had to bottle feed her for 2 weeks. She moved from Boston, to Arizona, to San Francisco, to Southern CA with me. Dior was my adventure partner, & at times, my only friend in new cities. She taught me how to take care of something other than myself & she was around for every major event in my adult life, thus far. I kissed her probably 100 times a day haha. The pain I feel now is worth all the love & memories I got to share with her over the years. Wish pets lived as long as we do. I loved her very much. Hug & kiss your pets extra tonight. โค๏ธ
    13.6k
  3. This was the last slide I forgot to add to my last post ๐Ÿ˜ฌ if you are just seeing this, please read my last post for context. Thank you for all of your positivity & support. This thing has fucked with my emotions so much, I literally cry now at anything nice or kind haha ๐Ÿ˜ญ๐Ÿ˜‚โค๏ธ Who am I? Haha. I appreciate you all. Please know, not just with me, but towards anyone, it takes a very special person to take the time to lift others up, especially in crazy times, like now. SO THATโ€™S YOU! Youโ€™re amazing๐Ÿ™๐Ÿปโค๏ธ
    9.8k
Engagement rate benchmark
  • Median
Audience location by country
United States
63.78%
United Kingdom
6.98%
Canada
5.3%
Australia
4.11%
Mexico
1.43%
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17. Kenya Alexis

United States
Celebrity Makeup Artist Los Angeles based Represented by @opusbeauty MGMT: hannah@opusbeauty.com
@basedkenken
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Get audience breakdown
Followers
86.6k
Fake followers
24.65%
Engagement rate
14.3%
Average Reel plays
50.7k
Audience gender
female
82.19%
male
17.81%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
86.73%
United Kingdom
1.78%
Nigeria
1.13%
Canada
0.95%
France
0.62%
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18. Maya Renee | Atlanta Makeup Artist & Influencer

United States
@mayareneebeauty book now ! business woman | influencer ๐Ÿ“ง Lillian.Esedebe@grail-talent.com
@worldof.maya
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Get audience breakdown
Followers
85.3k
Fake followers
21.86%
Engagement rate
2.05%
Average Reel plays
90.2k
Audience gender
male
21.75%
female
78.25%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
73.08%
United Kingdom
4.52%
Canada
3.29%
Brazil
1.54%
Nigeria
1.1%
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19. ๐Ÿฅ€ ๐“๐“ฒ๐“ผ๐“ต๐“ฒ๐“ท๐“ท๐Ÿฅ€

United States
๐Ÿ‘ฝ๐Ÿ–ค๐’ฎ๐“‰๐’ถ๐“Ž ๐’ฒ๐‘’๐’พ๐“‡๐’น๐Ÿ–ค๐Ÿ‘ฝ โ˜ ๏ธ๐™ฑ๐™พ๐š๐™ฝ ๐šƒ๐™พ ๐™ด๐š‡๐™ฟ๐š๐™ด๐š‚๐š‚, ๐™ฝ๐™พ๐šƒ ๐šƒ๐™พ ๐™ธ๐™ผ๐™ฟ๐š๐™ด๐š‚๐š‚โ˜ ๏ธ ๐ŸŒˆ ๐š๐™ฐ๐™ธ๐™ฝ๐™ฑ๐™พ๐š†๐š‚๐ŸŒˆ โค๏ธ ๐™ผ๐™ฐ๐™บ๐™ด๐š„๐™ฟ ๐Ÿงก ๐™ฒ๐™ฐ๐šƒ๐š‚ ๐Ÿ’› ๐™ต๐™พ๐™พ๐™ณ ๐Ÿ’š ๐šƒ๐™ฐ๐šƒ๐šƒ๐™พ๐™พ๐š‚ ๐Ÿ’™ ๐šˆ๐™พ๐š„๐šƒ๐š„๐™ฑ๐™ด ๐Ÿ’œ ๐š‚๐š„๐™ฑ๐š‚๐™ฒ...
@aka_aislinn
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Get audience breakdown
Followers
81.5k
Fake followers
20.19%
Engagement rate
2.59%
Average Reel plays
8.2k
Audience gender
male
5.86%
female
94.14%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
57.19%
United Kingdom
7.84%
Brazil
5.01%
Canada
4.83%
Mexico
3.03%
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20. JALEESA JAIKARAN | Beauty Expert

United States
Helping you get your glam, hair & life together โ€ข daily makeup tips youโ€™ll actually use โ€ข ๐Ÿ‡น๐Ÿ‡น in NYC | @ultabeauty Pro
@jaleesajaikaran
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Get audience breakdown
Followers
76.7k
Fake followers
22.7%
Engagement rate
14.44%
Average Reel plays
10.3k
Audience gender
female
78.41%
male
21.59%
Top performing Reels
  1. Glammed the gorgeous @haleyybaylee for the @wickedmovie premiere last night! โœจ๐Ÿ’— Makeup by me using @maybelline Hair: @rob_campisi Dress: @marcbouwer The new serum lipstick is chefs kisssss I used 001 - Crop Top and Gummy Bear lifter gloss! Foundation is the Lumi Matte! Perfect for red carpet #hayleebaylee #wickedpremiere #makeupwithjaleesa #redcarpetmakeup #thelifeofamakeupartist
    54.2k
  2. Face Card โœจ๐Ÿ’• @haleyybaylee Glammed Haley for the @wickedmovie premiere and so in love with this look! Photos: @dareebearr Makeup by me using @maybelline Hair: @rob_campisi Dress: @marcbouwer The new serum lipstick is chefs kisssss I used 001 - Crop Top and Gummy Bear lifter gloss! Foundation is the Lumi Matte and used the new Cloud Jt blush (more to come on that!) #hayleebaylee #wickedpremiere #makeupwithjaleesa #redcarpetmakeup #thelifeofamakeupartist #glindathegoodwitch #glinda #maybellinenewyork #maybelline #maybeitsmaybelline
    20.4k
  3. Itโ€™s the little things that make a big difference ๐ŸคŒ๐Ÿพ Have you tried any of these techniques ?๐Ÿ‘‡๐Ÿพ #concealertips #makeupvideos #toastedmakeup #makeuptip #makeup101 #powderpuff
    6.9k
Engagement rate benchmark
  • Median
Audience location by country
United States
55.95%
Trinidad and Tobago
9.06%
United Kingdom
5.62%
Canada
3.56%
Brazil
2.29%
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