Top 20 Female Makeup Influencers on Instagram (Sep 2026)

We found 3730 makeup Influencers
These influencers mention 'makeup' in their Instagram bio. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
09/19/2026
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1. liza

creative makeup + cosplay <3 runscay@standbytalent.agency @thirteenphotographs my eye makeup course ⬇️⬇️⬇️

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2. Cristal Lopez

United States

FASHION | MAKEUP | HAIR 🫧 @fashionnova Ambassador 📧𝕘𝕝𝕠𝕨𝕚𝕟𝕘𝕔𝕖𝕖@𝕘𝕞𝕒𝕚𝕝.𝕔𝕠𝕞 🌿TIKTOK 2.7 Million : 𝕔𝕖𝕖_𝕘𝟙𝟛

Followers
685k
Fake followers
19.32%
Engagement rate
4.55%
Average Reel plays
422.3k
Audience gender
female
94.72%
male
5.28%
Engagement rate benchmark
  • Median
Audience location by country
United States
66.45%
Mexico
17.14%
Brazil
1.88%
Colombia
1.74%
Dominican Republic
0.98%
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4. Lauren Hale

United States

💄 Mature Makeup Mentor | Bestselling Author ✨ Helping women 40+ glow through perimenopause 💋Pro makeup tips 40+ 📘 Grab my book for glow-up journey⬇️

Followers
615.4k
Fake followers
19.25%
Engagement rate
3.42%
Average Reel plays
96k
Audience gender
female
97.51%
male
2.49%
Top performing Reels
  1. 21k
  2. I still remember being 42 and standing in the bathroom, staring at my own reflection… and genuinely wondering, “Where did I go? And how could he possibly still see me when I couldn’t even recognize myself?” That year was the thick of perimenopause for me. Everything felt off. My moods were unpredictable, my patience was thin, my body felt foreign, and my stress threshold dropped to almost nothing. But the hardest part wasn’t the symptoms. It was trying to explain what was happening inside of me when I didn’t understand it myself. I could see my husband trying — watching me, worrying about me, tip-toeing around the shifts he couldn’t make sense of. And all I could think was, “How do I tell him what I’m feeling… when I don’t even have the words?” There were moments I pulled away, not because I loved him any less, but because I didn’t know how to communicate the turmoil in my own body. I didn’t know how to articulate the anxiety, the tears out of nowhere, the overwhelm that felt bigger than me. I didn’t know how to say, “I’m still here… but I’m changing.” Now, looking back, I wish I could hold that 42-year-old version of me and tell her: “You’re not lost. You’re changing. And there is so much beauty waiting for you on the other side of this.” And I’d tell my husband: “I never meant to push you away. I just didn’t know how to bring you into what I was feeling.” The woman staring back at you in the mirror isn’t gone. She’s still there. She’s just asking for a little more understanding, a little more support, and a little more grace than she’s ever needed before. One day you’ll look back and realize you were never losing yourself at all. You were finding your way through one of the biggest transitions of your life. ❤️ If this touched something in you, you’re walking a path I once walked too. 🩷Please like and share this post with another woman or man who needs to hear this message too #perimenopausesupport #hrt #perimenopausesymptoms #midlifejourney #womenover40
    5.8k
  3. 2.2k
Engagement rate benchmark
  • Median
Audience location by country
United States
45.33%
United Kingdom
12.91%
Australia
6.81%
Canada
4.05%
Ireland
1.99%
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5. Aayushi Patel

India

Makeup Artist 💄 | Educator 🎓 ☎️For Enquiry : 98253 23002 📍Ahmedabad 🇮🇳 📩 Email: praayushimakeup@gmail.com

Followers
565k
Fake followers
23.11%
Engagement rate
4.82%
Average Reel plays
987.7k
Audience gender
female
81.34%
male
18.66%
Engagement rate benchmark
  • Median
Audience location by country
India
90.91%
United States
1.77%
Canada
0.98%
Malaysia
0.94%
United Arab Emirates
0.79%
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6. Vlada Golubenko

✨Vlada | Creative Lifestyle 🌏 💄 Fashion • Makeup • Travel • Animation @_veerami_ 💌 for inquiries: hello@niramiwork.com ↓ Shop · TikTok · YouTube · X

Followers
551.1k
Fake followers
15.34%
Engagement rate
4.22%
Average Reel plays
151k
Audience gender
female
55.85%
male
44.15%
Engagement rate benchmark
  • Median
Audience location by country
United States
51.82%
Brazil
4.3%
Mexico
3.63%
United Kingdom
3.19%
Canada
3.19%
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7. Olivia Reeves, CRNA | Anesthesia

United States

💉10+yrs Anesthesia| CRNA Mom•makeup•coastal life•medicine 🤣Equal parts educated & unhinged Work hard, play harder 😛 🦄Be you Oliviareeves@select.co

Followers
526k
Fake followers
12.41%
Engagement rate
2.41%
Average Reel plays
356.6k
Audience gender
female
85.15%
male
14.85%
Engagement rate benchmark
  • Median
Audience location by country
United States
92.99%
Canada
1.68%
United Kingdom
0.84%
Puerto Rico
0.42%
Mexico
0.42%
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8. Rena☆Fathima

India

BIGG BOSS M S07 CONTESTANT Founder @renzaari @rena.unfiltered @renaafathimaa (also me) 📍banglore, India 📩 rena@monk-e.in

Followers
513.7k
Fake followers
15.42%
Engagement rate
8.89%
Average Reel plays
1.1M
Audience gender
female
24.02%
male
75.98%
Engagement rate benchmark
  • Median
Audience location by country
India
89.89%
United Arab Emirates
1.58%
United States
1.34%
Saudi Arabia
0.46%
Bangladesh
0.42%
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9. Paige Cole

United Kingdom

Hair, Locs, Makeup and Prosthetics Artist/HOD.TV/FILM, Commercials, Music. Contact: Team@paigecolemakeup.com 800k+ followers on TIKTOK 🇬🇧🇿🇼🇳🇬

Followers
507.8k
Fake followers
22.14%
Engagement rate
3.03%
Average Reel plays
82.7k
Audience gender
female
90.91%
male
9.09%
Engagement rate benchmark
  • Median
Audience location by country
United States
18.55%
United Kingdom
16.63%
Brazil
16.09%
Mexico
9.58%
Argentina
4.21%
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10. Mikayla Jane Nogueira

United States

My personal account, feel free to follow. Proud Bryant Alum. I’m an acquired taste MAKEUP: @mikaylajmakeup Tik Tok: Mikaylanogueira Founder @povbeauty

Followers
501.3k
Fake followers
9.28%
Engagement rate
3.7%
Average Reel plays
-
Audience gender
female
97.32%
male
2.68%
Engagement rate benchmark
  • Median
Audience location by country
United States
78.55%
United Kingdom
6.57%
Canada
5.22%
Australia
2.96%
Ireland
0.93%

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11. Ella Does Fx

United Kingdom

Horror & Makeup Enthusiast 🤡 ✉️ Business/PR: elladoesfx@intheknowglobal.com 🐰🌱 Cruelty-Free Makeup 🇬🇧 Liverpool, UK

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12. Taipei

United States

📚 Fashion and beauty history + styling 💄 Drag makeup tutorials 🌉 SF Bay Area 📥 taipeidragqueen@gmail.com

Followers
396.7k
Fake followers
18.15%
Engagement rate
2.13%
Average Reel plays
72.5k
Audience gender
female
74.41%
male
25.59%
Top performing Reels
  1. 658.4k
  2. 216.8k
  3. 158.5k
Engagement rate benchmark
  • Median
Audience location by country
United States
51.88%
United Kingdom
5.61%
Brazil
5.35%
Canada
4.75%
Mexico
3.02%
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14. mehndi artist sonali

India

Mehndi & Makeup artist from Kolhapur for collaboration📩sonalivaghari98@gmail.com

Followers
378.1k
Fake followers
18.94%
Engagement rate
4.47%
Average Reel plays
285.4k
Audience gender
female
67.11%
male
32.89%
Engagement rate benchmark
  • Median
Audience location by country
India
86.59%
United States
4.74%
United Kingdom
1.71%
United Arab Emirates
1.16%
Canada
1.13%
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16. 𝗖𝗵𝗶𝗸𝗮𝗻𝗮♡

Philippines

i love makeup. 💌: paulapelaez173@gmail.com

Followers
362k
Fake followers
9.46%
Engagement rate
2.26%
Average Reel plays
129.8k
Audience gender
female
84.61%
male
15.39%
Engagement rate benchmark
  • Median
Audience location by country
Philippines
93.17%
United States
1.96%
United Arab Emirates
0.68%
Canada
0.6%
Japan
0.43%
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17. Asifa Irfan

India

Fashion | Lifestyle | Makeup Enhancing Features,not changing faces.❤️ ⬇️Business, PR, Bookings 📧: makeupbyasifa1@gmail.com

Followers
354k
Fake followers
14.47%
Engagement rate
5.42%
Average Reel plays
820.1k
Audience gender
female
72.36%
male
27.64%
Top performing Reels
  1. 407.4k
  2. 362.6k
  3. 337.5k
Engagement rate benchmark
  • Median
Audience location by country
India
75.84%
Sri Lanka
9%
Malaysia
4.6%
United Arab Emirates
3.35%
Qatar
1.67%
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18. SHANAYA SHARMA || Beauty & Fashion

India

📍Goa | 26 🌸Makeup | Skincare | Fashion 💌shnayasharma.140@gmail.com managed by: @gautam_pr_house 👇YouTube {150k+ fam}

Followers
326.6k
Fake followers
20.99%
Engagement rate
7.19%
Average Reel plays
148.1k
Audience gender
female
45.79%
male
54.21%
Engagement rate benchmark
  • Median
Audience location by country
India
87.49%
Pakistan
3.41%
Bangladesh
1.38%
Nepal
1.01%
United Arab Emirates
0.75%
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19. Kourtni Brandy

United States

Beauty | Lifestyle | Business CEO @bleurougecosmetics_ Struggling with makeup? 🫣 ⬇️ $5 makeup tutorials available ⬇️

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20. Shanaya M | Fit Beauty

India

📍 Delhi / Mumbai 🎀 Beauty • Makeup • Skincare & Haircare✨ 🏆 Youtube - 6million+ Yt Fitbeauty Fam! 💌 Mail - fitbeauty@honeycombmedia.in

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