Top 12 Wellington Food Influencers on Instagram (Jan 2026)

We found 12 food Influencers in New Zealand
These influencers mention 'food' in their Instagram bio and have audiences primarily in New Zealand. Here are the top 12. To run a custom search, check out Modash's influencer discovery features (free to try).
01/21/2026
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1. Vicki Young

New Zealand

👩🏻‍🍳Private chef, baking tutor, serial snacker 🍧Pop-ups + desserts 🎨Food styling, recipe development, copywriter ✏️Writes about food @urbanlistnz 📍AKL

Followers
4.7k
Fake followers
13.18%
Engagement rate
2.67%
Average Reel plays
3.2k
Audience gender
male
19.43%
female
80.57%
Top performing Reels
  1. 10.4k
  2. 388
  3. 369
Engagement rate benchmark
  • Median
Audience location by city
Wellington
49.24%
Auckland
15.93%
Canterbury
2.88%
Dunedin
2.68%
Rotorua
1.99%
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2. Cherie Ayrton

New Zealand

Mum to 2 gorgeous girls 👭 And twin boys 🐯🦋 Carb queen 👑 Food & brow addict 🤤 Wife to @haydenayrton 💍 Boss lady to @feathertouch_bycherie 👩‍🎨✒

Followers
3.5k
Fake followers
19.09%
Engagement rate
4.24%
Average Reel plays
10.6k
Audience gender
male
5.72%
female
94.28%
Engagement rate benchmark
  • Median
Audience location by city
Wellington
36.68%
Auckland
6.42%
Palmerston North
4.98%
Canterbury
3.32%
Napier-Hastings
2.64%
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3. Sarah Hopkinson I Remembering we are nature

New Zealand

Curriculum for a loving world ✌️🌏 Front yard food farmer 🌱💚 Tangata tiriti for ❤️🖤🤍 Joining GLAM dots in it all 🫠🪩

Followers
2.4k
Fake followers
13.21%
Engagement rate
1.59%
Average Reel plays
948
Audience gender
male
16.13%
female
83.87%
Top performing Reels
  1. 13.2k
  2. 2.6k
  3. Beginner garden tips. Tip #1 DIVERSITY WINS! Nature is not a monoculture. When we plant in isolated groups, of one crop here and one crop there, we are immediately putting pressure on the systems that support those crops. That's because the diverse microbes that are in the soil (and bring nutrients to all our plants roots) require diverse exudates (plant sugars) from a diverse range of plants to thrive. The more diverse your plants on top, the more diverse the sugars that are available in the soil for your microbial friends, and the more nutrients that are available back to your plants. It's a circle of strength in diversity! There's a lot to learn in that. And the great news is, once our plants are getting all the nutrients they need, they won't get attacked by pests. It's a win, win, win and one of the very easiest things to change up as a home gardener. Any questions? Ask me below! If you want to go deeper, I highly recommend the @fortheloveofbeesnz education course Earthworkers, which is running in March next year in Tāmaki Makaurau. It really sets you up with a foundational understanding of what is going on below our feet - and it's all about what's going on below our feet! Or follow @huaparakore and @papawhakritorito_trust to lean into mātauranga Māori that has always understood and respected the reciprocal relationship with Hineahuone and the wellbeing of our kin in the more than human world. Follow along for more bite sized tips! #regenerativeorganic #bitesizedtips #gardenhack #frontyardfarmer #summergarden #diversitywins #organicgardening #gardentoplate #howtogrowtomatoes #polycropping #guilds
    2.1k
Engagement rate benchmark
  • Median
Audience location by city
Wellington
16.19%
Auckland
14.22%
Canterbury
8.1%
New Plymouth
4.16%
Dunedin
3.06%
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4. Jack Shewell

New Zealand

📍 Ōtautahi Soigne 🤌🏼 Head chef @courttheatrenz Food, life, golf and football. @nufc

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5. addie

New Zealand

full time adventurer • @fithealthfoodie • fitness, food & mental health

Followers
1.8k
Fake followers
15.94%
Engagement rate
10.08%
Average Reel plays
2.1k
Audience gender
male
36.54%
female
63.46%
Top performing Reels
  1. 266
  2. 266
  3. 251
Engagement rate benchmark
  • Median
Audience location by city
Wellington
29.83%
Palmerston North
13.33%
Auckland
6.5%
Canterbury
2.67%
Melbourne
1.67%
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6. Ebin

New Zealand

A pinch of travel 🌁🚌 A dash of food 🍔🥗🍛 A whole lot of photography 🎞️📸 Wellington 🌊🍃 | NZ 🇳🇿🐑

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7. Atina Jayne Poloie Tu'i

New Zealand

Visual food + lifting diaries 34 / Mama / Business owner @baycity_studio Loves to move 🧠🏋🏽‍♀️🏃🏽‍♀️ @loukacrossfit I help people into employment ⚡️

Followers
1.5k
Fake followers
14.05%
Engagement rate
4.54%
Average Reel plays
2.2k
Audience gender
male
40.55%
female
59.45%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by city
Wellington
46.28%
Melbourne
9.31%
Auckland
7.45%
Brisbane
4.26%
Sydney
3.46%
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8. 𝗧𝗔𝗠𝗦𝗬𝗡 𝗥𝗨𝗧𝗛𝗘𝗥𝗙𝗢𝗥𝗗

New Zealand

Mama to Bodhi and Brax 👶🏼👶🏼 #mumlife Balancing Family, Food and Fitness 🏠 Wellington | NZ

Followers
1.4k
Fake followers
30.37%
Engagement rate
2.84%
Average Reel plays
805
Audience gender
male
51.77%
female
48.23%
Engagement rate benchmark
  • Median
Audience location by city
Wellington
22.02%
Auckland
13.26%
Canterbury
6.93%
Melbourne
4.14%
Palmerston North
3.77%

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12. Mell Leenders Photography

New Zealand

Lifestyle, fashion and food - Wellington, NZ

Followers
1.2k
Fake followers
19.44%
Engagement rate
7.41%
Average Reel plays
-
Audience gender
female
40.07%
male
59.93%
Engagement rate benchmark
  • Median
Audience location by city
Wellington
12.57%
Auckland
4.37%
New York City
2.89%
Canterbury
1.95%
Greater London
1.72%
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