Top 20 British Curly Hair Influencers on Instagram (Apr 2026)

We found 60 curly hair Influencers in United Kingdom
These influencers mention 'curly hair' in their Instagram bio and have audiences primarily in United Kingdom. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
04/20/2026
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1. Josh Sansoni

United Kingdom

⛰️ - UK + Worldwide travel photography & videography 📸 - Travel • Adventure • Wildlife 🥾 - Curly Hair • Epic Vibe ✉️ - hello@alleyestalent.com

@sansonilens
@sansonilens
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Get audience breakdown
Followers
32.6k
Fake followers
15.28%
Engagement rate
4.39%
Average Reel plays
8.8k
Audience gender
male
57.72%
female
42.28%
Top performing Reels
  1. Tag your fellow Lake District adventurer that needs to explore with you this autumn. The Lakes just looks right at home in the moody weather, rain, wind and low cloud just make this place feel so magical. Much better than being on the streets of Glascote Heath that’s for sure! I absolutely love how photogenic the landscape looks when it is raining, the only downside is that I can’t be bothered to get all of my camera equipment soaked. - - - - #lakedistrictnationalpark #hikeuk #ukhiking #lakedistrictuk #lakedistrict #folkscenery #folkgreen #lakedistrictphotography
    110k
  2. Proof that not all adventures have to be hiking up crazy mountains. Since leaving the Lake District (my home for almost the last 4 years) , I’ve been struggling getting to grips with living back in the Midlands, far away from any mountains, coasts or much wilderness. However, I am fortunate enough to live just a stones throw away from this here @rspb Nature Reserve , and it’s been a godsend. I grew up getting lost around the marshes and wetlands of this lil place, so it’s been nice to return and get all nostalgic and that. I also think I’ve hit abit of a quarter life crisis , cos your boy wants to get into some more birding shenanigans. Photographing birds is honestly so much more challenging than it looks, so here’s a few shots I took on my local stroll the other day. Lemme know what you think. All shot with my @sony.unitedkingdom A7IV and @sigmauk 100-400mm . #birdingphotography #wildlifephotography #rspblovenature
    14.6k
  3. The best mountain I’ve ever climbed? Tag the person that has to come hike Suilven with you this summer ⛰️🔥🥾 It’s got to be, after being in my list for over 5 years, it feels pretty insane to have finally summited the infamous Suilven in the North West Highlands of Scotland. There’s something so magical about this particular area, with the mountains rising steep above the wild and untamed moorland. This part of the highlands just feels so characteristically different to the other areas, it just feels even more remote and wild, which of course is what we LOVE! If you’re thinking of doing this hike, please note that it’s not a short one. It’s a long old day out, and requires decent navigational skills and knowledge as well as plenty of endurance for a good ol day out on your feet. Also remember that conditions can change rapidly, especially in the highlands, so be sure to bring the essential equipment including headtorch, waterproofs, sturdy footwear, warm layers and of course your snacks and water. Last thing: whilst this hike is utterly breathtaking and I’m so thankful for experiencing it, this was probably the reason why I am currently having physical trouble with my back and sciatica (because I didn’t listen to my body) so, remember this mountain will always be there another day, LISTEN TO YOUR BODY!! - I’ll be touching in this even more in tomorrow reel. Anyway, enjoy this one cos it’s a beauty!! - - - - - #scotland #montane #everydaylifeoutdoors #hikingadventure #suilven #beautifuldestinations #scotlandhighlands #hikinginspiration
    8.1k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
75.2%
United States
4.57%
Australia
1.59%
India
1.38%
Spain
1.1%
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2. Hannah | Natural Curly Hair

United Kingdom

🎀helping you love your natural curly hair beauty + lifestyle birmingham, uk 💌 collabs/pr: hannah_mendez@outlook.com

@hannahmendez.x
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Get audience breakdown
Followers
18.5k
Fake followers
24.71%
Engagement rate
2.34%
Average Reel plays
2.7k
Audience gender
female
85.52%
male
14.48%
Top performing Reels
  1. I was doing this for over 7 years and didn't realise it was causing me so many extra tangles 😭 And that is... Bending over the bath to wash my hair ! I have done this my entire life and only learnt recently that it's the reason for so many extra tangles during wash day If you have shorter hair or looser curls then this may not be an issue for you but since I've been keeping my head upright the entire wash day, I have noticed a huge difference and less detangling throughout wash days but especially when styling Do you bend over the bath or stand in the shower to wash your hair? #Curlyhair #naturalhair #naturalcurls #washday #washdaytips
    2.2k
  2. I don't know why I was so nervous to share this 🥺 But I post so many of the positive moments and wins in my hair journey so its only right I share the lows too Editing this made me so emotional too because I can really see the loss of density but I will keep you posted with how I get the density back to a good place now that the excess shedding has stopped Tips for hair loss; 1. Firstly shedding is absolutely normal and on average we lose 50-100 hairs a day but there could be an issue if you're experiencing more than usual 2. Shedding and breakage are different things! Shedding is directly from the root 3. Get your bloods checked with a doctor as soon as possible! The quality of your hair and scalp are directly linked to overall health and most times excess shedding is internal (and caused by deficiencies, hormonal imbalances, stress, genetics, illness etc.) 4. There are also different types of hairloss so it's important to get professional/ medical advice. For example mine was 'diffused' all over my head whereas some can be a patch in one place on the scalp 5. Don't be afraid to get a second opinion and seek expert advice from a trichologist or dermatologist because the sooner you get the answers the better Update: I had my results back from the blood test and I have some imbalances with thyroid/ hormones so I will be getting a repeat test to see if these go back to normal. I believe getting really ill threw my body and hormones off balance quite drastically but hopefully will get more answers soon 🙏🏽 Have experienced hair loss before ? #hairloss #hairlosstips #healthyhair #curlyhair #naturalhair
    1.5k
  3. Why are they so annoying 😭 I literally sit down for hours cutting them out one by one 🥲 my bf is always surprised I still have hair left by the time Im done! Do you get them as well? #curlyhair #naturalhair #afrohair #curlygirl #curlyhairproblems #naturalhairproblems
    1.4k
Engagement rate benchmark
  • Median
Audience location by country
United States
41.86%
United Kingdom
17.05%
Brazil
6.48%
France
4.16%
South Africa
3.52%
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3. AMANDA BROOKE | HAIR EDUCATOR

United Kingdom

• Cut & colour • Curly hair • Real salon consultation videos • Educating hairdressers to consult with confidence • 📍 Bury St Edmunds, Suffolk

@amanda_brookehair
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Get audience breakdown
Followers
16.2k
Fake followers
33.67%
Engagement rate
2.47%
Average Reel plays
17.2k
Audience gender
male
32.89%
female
67.11%
Top performing Reels
  1. Now this is what you call a curl transformation! Dee had just run off to Gretna Green to get married, like the absolute legend she is, and wanted a new style for her new season! Now I absolutely LOVE Dee’s style, even when her hair is wild, it totally sums her up and she looks absolutely fabulous……BUT when we get her curls popping…..👀 @curlygirlmethodclub #hair #curlyhair #curlyhairstyles #suffolkhairstylist #bob #haireducation #curlygirl #hairvideo #hairvideo#hairtutorial
    29.4k
  2. And here’s the results! Now I can’t believe we actually achieved this, we used K 18, and her hair was actually in better condition afterwards! The shine we achieved was insane! Apparently, dreams can come true …… #Colour #colourcorrection #blonde #damage #dreams #hairgoals #highlights #suffolkhairstylist #haireducation #bob #lob #hairvideo #hairtutorial
    2.8k
  3. Do you reckon we could get this to white/silver in 1 session??? I live by the phrase “undersell, over deliver” Now you may think that is a bit pessimistic, but levelling peoples expectations is so important in this job! Removing old colour, and I’m talking old RED!!! is one of the most difficult tasks a hairdresser can take on! The banding is REAL!!!! and don’t even get me started on the stress it causes to the hair! You’re gonna have to watch till the end to see if we did it! #Colour #colourcorrection #blonde #silver #white #silverhair #greyblending #suffolkhairstylist #curlyhair #curlyhairstyles #bob #bobhaircut #hairstylist #haireducation #hairvideo #hairtutorial #consultation
    1.1k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
72.29%
United States
6.97%
India
4.59%
Turkey
2.2%
France
1.28%
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4. Marc Antolin

United Kingdom

Welsh. Curly hair. Olivier Award Nominated Actor. Agency @cvgg_ltd Currently Leo Bloom in The Producers @menchocfactory

@marcantolin
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Get audience breakdown
Followers
8.8k
Fake followers
14.9%
Engagement rate
7.34%
Average Reel plays
3.5k
Audience gender
male
42.99%
female
57.01%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
75.34%
United States
12.21%
Spain
0.98%
Australia
0.91%
India
0.66%
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5. Team Texture

United Kingdom

#TeamTexture turning hair care into self care 🧘🏽 💆🏾‍♀️👩🏿‍🦱

@team.texture
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Get audience breakdown
Followers
6.8k
Fake followers
15.33%
Engagement rate
2.43%
Average Reel plays
16.7k
Audience gender
female
93.51%
male
6.49%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
67.7%
United States
15.79%
Canada
1.44%
Nigeria
1.44%
France
1.2%
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6. Curly Hair Entrepreneur

United Kingdom

🌈 10 yrs of making natural hair fun 💫 @odysseyboxuk founder 👩🏾‍🦱 Qualified Curl Specialist ✂️ BOOK A CURLY CUT ⬇️ 📮 Collabs: hello@curlygalchlo.com

@curlygalchlo
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Get audience breakdown
Followers
6.3k
Fake followers
33.86%
Engagement rate
1.64%
Average Reel plays
4.6k
Audience gender
female
88.3%
male
11.7%
Top performing Reels
  1. Wash and go in 15s ⏱ How long do you usually keep your styles in for? This one lasted me 10 days before I really had to relieve my scalp 💆🏾‍♀️ I didn’t do anything differently but I have been consistent with my Innersense wash days ☝🏾 There was a time when I didn’t think my hair could “do” wash and gos but I’ve come a longgg way since then 😅 If you’re ready to join me on this journey, you can grab your own Indulge with Innersense Box via the link in bio along with my ⚡️ FREE GUIDE TO BUILDING A WASH AND GO ROUTINE ⚡️🙌🏾 #coilyhair #coilyhaircare #washandgohair #washandgo #type4hair #type4kinksandcoils
    6.5k
  2. Ayurveda is changing the GAME for me during lock down 😍This was taken a few months into my journey with @earth_elixir.haircare products! The definition and the hang I got from my braid out was incredible – and in the dead of winter too!⁠ ⁠ I have been using their teas and hair oil consistently and a little of their chebe butter since November and I can't wait to show you how I've been getting on with them 🙌🏾Their founder, Tayshan has also been a big part of my entrepreneurship journey too so please show some love for me ❤️⁠ ⁠ If you could only pick one Ayurvedic herb for the rest of the year, what would it be and why?
    1k
  3. Henna has become a big part of my haircare routine. If it's not a gloss, it's in a tea. I wish I was better at remembering to wear gloves when handling it though 😅What are your favourite natural ingredients right now?
    543
Engagement rate benchmark
  • Median
Audience location by country
United States
39.24%
United Kingdom
15.73%
Nigeria
6.26%
Brazil
5.19%
France
3.46%
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7. CORNWALL CURL SPECIALIST ™️ BlewBelle™️ Sarah White

United Kingdom

Curly Wavy Coils Afro • Bespoke Cuts Colour Care Healthy, frizz free, real life curls since 2015 Organic🌿Vegan🌱Eco♻️Kind Rëzo DevaCurl CurlbyCurl

@cornwallcurlspecialist
@cornwallcurlspecialist
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Get audience breakdown
Followers
4.3k
Fake followers
14.67%
Engagement rate
1%
Average Reel plays
-
Audience gender
male
4.09%
female
95.91%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
77.11%
United States
10.45%
Australia
1.82%
New Zealand
1%
France
0.83%
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8. Curly Hair tips & tricks

United Kingdom

🇬🇧 Bria Elly | Curl Enthusiast & Nerd | More fun on TikTok - @briaelly.curly 👋🏽 📣 ukcurlybria@gmail.com

@briaelly.curly
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Get audience breakdown
Followers
3.9k
Fake followers
18.66%
Engagement rate
4.43%
Average Reel plays
-
Audience gender
female
93.11%
male
6.89%
Top performing Reels
  1. Products celebs with curly & natural hair love 💕 I made this video as a bit of fun, but I also found it interesting looking into what curly and natural hair celebs use! Part 2 coming soon ✨ #curlyhair #curlyhairstyles #curlygirlmethod #curlygirl #curlyombre #curlyhairroutine #curlybalayage #naturalhair #naturalhairstyles #naturalhairjourney #naturalhairjourney
    10.6k
  2. It’s taken a while and I still have my ups and downs ❤️ #naturalhair #curlyhair #curlybalayage #curlybangs #k18
    5.3k
  3. ✨𝗣𝗥𝗢𝗧𝗘𝗜𝗡 𝗖𝗢𝗡𝗗𝗜𝗧𝗜𝗢𝗡𝗘𝗥𝗦 / 𝗧𝗥𝗘𝗔𝗧𝗠𝗘𝗡𝗧𝗦 𝗦𝗢𝗥𝗧𝗘𝗗 𝗕𝗬 𝗦𝗧𝗥𝗘𝗡𝗚𝗧𝗛💪🏽✨ 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗽𝗿𝗼𝘁𝗲𝗶𝗻 𝗱𝗼? 👉🏽Protein temporarily strengthens your hair. 𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝗶𝘁 𝗱𝗼 𝘁𝗵𝗶𝘀? 👉🏽 Your hair is made of the protein keratin. 👉🏽Keratin is a sulphur-rich protein with ‘disulphide bonds’ holding the protein strands together. Through normal wear and tear or use of chemicals and heat your hair strands get holes in them (damaged areas). Protein treatments fill in these holes with protein, so essentially it’s a patch job that boosts the strength of your hair. 👉🏽This is why people who colour & chemically treat their hair regularly use protein treatments (the top tier protein treatments are recommend for strengthening bleached & very damaged hair). 𝗧𝗼𝗼 𝗺𝘂𝗰𝗵 𝗼𝗳 𝗮 𝗴𝗼𝗼𝗱 𝘁𝗵𝗶𝗻𝗴? 👉🏽Stronger or weaker do not equal good or bad or vice versa. It totally depends on what your hair needs at the time. 👉🏽If you overuse protein or use strong protein treatments too often (when you may not need them if your hair isn’t damaged), you may find that your hair feels stiff, rough & may break. This is basically when you use protein treatments and the protein sticks to the outside of the hair shaft. This can result in your hair feeling brittle and rough to touch - some people refer to this as ‘protein sensitivity’. 𝗛𝗼𝘄 𝘁𝗼 𝗳𝗶𝘅 𝘁𝗵𝗶𝘀: ✅Opt for a lower strength of protein treatment to help reduce this feeling ✅Reduce the frequency you use protein treatments ✅Use a non-protein based conditioner after your protein treatment to remove that ‘rough’ feeling & soften your hair ✨𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗹𝘆✨ I love using protein treatments weekly from the ‘middle tier’ as my hair is partly coloured & bleached. However, when my hair was first bleached, I used treatments from the ‘strong tier’ to help strengthen my hair & get my curls back. Sources in the comments.
    1.1k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
56.41%
United States
20.45%
Spain
2.37%
France
1.58%
Brazil
1.38%
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9. Lived in blondes| curly hair stylist | grey blending specialists

United Kingdom

•Salon owner •Mentoring salon owners & stylists @tammy_at_dawnandco @milly_at_dawnandco_ @talia_at_dawnandco @stevethehandymanbarber

@dawnandcohairbar
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Get audience breakdown
Followers
3.9k
Fake followers
14.18%
Engagement rate
1.03%
Average Reel plays
1.9k
Audience gender
female
80.83%
male
19.17%
Top performing Reels
  1. Happy Saturday folks! Rhos-on-sea, I couldn’t think of a better place to be working each day, this community is like no other 🫶🏽 and in a world that’s so troubled right now, let’s have some fun! And for the businesses that couldn’t get involved, I’m gonna get you next time 😜 @dawnandcohairbar @stdavidshospice @coatesbutchery_ @social_rhos @rayners20 @strangeandcompany Rhos on sea newsagents @indulgencebeautyspa @number_25_bar_bistro @tapps_at_rhos @cornastorr @blueturtleproperty @tomstreats2020 @cxf_pumphouse @wellnessmedicalaesthetics
    341
  2. CALLING ALL CURLIES, COILIES AND WAVIES 📣📣📣 If you’re thinking about changing up your hair and getting a curly cut is on your to list this summer, look at these GORGEOUS before and afters from these amazing salons  ✂  The perfect cut is really all those curls need 👀 Featuring the insanely talented: 📍@atomichair, Dundee 📍@dawnandcohairbar, Rhos-on-Sea, Wales 📍@hairbunney, Stoke-on-Trent 📍@carly_hairminstry Foxhall, Ipswich 📍@hannahshairyphotos based at @dynamichairdesign Leicester #fyp #curlyhair #onlycurlslondon #hairdressers #beforeandafter #transformation
    253
  3. Oh….I’m not gonna lie, it’s not everyone’s cup of tea, but when all’s said and done, have a cracking Christmas alright. Tidy! #BrynWouldApprove #GavinAndStacey #SalonReels
    207
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
82.29%
United States
5.22%
Spain
2.04%
Australia
1.49%
Brazil
0.61%
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10. Cat Simmons

United Kingdom

Lancashire lass, actress & yogini. The one with freckles and curly hair. Agents @42__mp @sueterryvoicesltd

@catsimmons
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Get audience breakdown
Followers
3.6k
Fake followers
17.92%
Engagement rate
4.28%
Average Reel plays
1.2k
Audience gender
female
52.84%
male
47.16%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
81.83%
United States
5.99%
Ireland
3.15%
France
1.16%
Australia
0.95%

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11. Curly & Textured Hair Hampshire

United Kingdom

✨Tv & Film ✨Curl specialist @thecurldirective ✨”The Afro one “ finalist 2021 ✨Enquires- hair@cimonecheveux.co.uk

@cimone__cheveux
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Get audience breakdown
Followers
3.4k
Fake followers
13.31%
Engagement rate
2.77%
Average Reel plays
-
Audience gender
female
84.11%
male
15.89%
Top performing Reels
  1. TRANSFORMATION TUESDAY💫 I recently came across @nucchi_ Instagram and wow this girl is so beautiful and awesome. She has inspired me to try some different looks on my hair , this being the first . The bubble braid . Now by no means is it perfect but I was pretty happy with my first time attempt! Swipe to see my normal look , some of my friends have recently commented that I tend to mostly wear my hair as an Afro and not do much else. tbh when life is “normal “ I prefer to sleep longer than do new styles on my hair lol but with this lockdown I know things won’t take forever and I can sleep in styles like this So I don’t need to worry about having the time to create a whole new look in the morning, so watch this space 💚 . . . #bubblebraid #protectivestyles #type4kinksandcoils #type4hair #transformationtuesday #curlyhairbasingstoke #curlycommunityuk #mixedchicks
    352
  2. BIGGGG ANNOUNCEMENT 🚨🚨🚨🚨 Please read below 👇🏾 On Wednesday I was given the most incredible opportunity of my career not only to be asked to work on a TV production for a month , but they have offered me a FULL TIME TRAINEE role for Apple TV !! This was offered to me from a lady who is head designer and has an Oscar and BAFTA! So it’s with great sadness that i have decided to not return to @sequoiahairnewbury hair and to take on this new and exciting role in Television hair and makeup . If you have an appointment at Sequioa hair then they will contact you to move your appointment over to either Andrew , Ollie or the new stylist they will be taking on. So you have NOTHING to worry about with regards to your hair appointment. You can also contact them on their landline on 01635 - 43003 Wedding 👰 bookings that are in my diary and booked are NOT AFFECTED by this announcement. I will continue to do days from my home studio in Basingstoke ,RG224UU. When I know what my schedule looks like. Which I don’t have as YET. But I can pop you on a provisional waiting list. With all that said and done once again THANK YOU SO MUCH FOR SUPPORTING ME FOR ALL THESE YEARS ! It means so much, if you’d like to continue to follow my journey you can find me on Instagram @cimone__cheveux ALSO A HUGE HUGE THANK YOU TO OLLIE & LAUREN @sequoiahairnewbury for letting me part of the team it’s so bittersweet and I have truly loved working their, I’ve never felt so at home in a salon environment. Thank you again Cimone xxx
    292
  3. Set life 🎥 Can’t believe I’m almost approaching the end of my time with this production 😭 It’s been one of the most amazing experiences and I’ve now caught the bug! Looking forward to what the future holds in this industry. #Appletv #setlife #hairandmakeupartist #crowdjunior #londonuk
    255
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
83.59%
United States
5.21%
France
1.11%
Australia
1.11%
Italy
0.89%
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12. 𝐂𝐈𝐍𝐃𝐘🌙 wavy + curly hair tips!

United Kingdom

Curly hair experimentalist ✨ 🌻 modified #curlygirlmethod, high porosity, 3a/3b curls 📍London 🇬🇧

@cindywithcurls
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Get audience breakdown
Followers
3.2k
Fake followers
17.8%
Engagement rate
7.62%
Average Reel plays
-
Audience gender
male
7.88%
female
92.12%
Top performing Reels
  1. “How do I protect my curls overnight?” 😴 here are three ways: 1. Silk scrunchie (@onlycurlslondon) & silk pillowcase (@veyesilk) 2. Pineapple protector (also from Only Curls) 3. Satin bonnet Protecting your curls overnight is key is making sure they last into days 2, 3 and beyond. I personally use methods 1 & 2 together & I’m now at a point in my ‘hair journey’ that I don’t need to refresh my hair the next morning. If you need to refresh your hair the next morning, simply take the scrunchie off, let your hair settle for 10-15 mins (don’t touch it or do anything to it), spritz on a bit of water and add a tiny bit of leave in and/or gel & diffuse if you need 💖 Which method do you use? ⤵️
    7.9k
  2. 👩🏾‍🦱 Like lots of other people bored in quarantine/lockdown from March I picked up a new hobby: I started doing my hair and trying to get it back to a healthy state (something I had attempted & quit various times over the last 7 years as you can see by the left pictures of the SECOND time I got my hair chemically relaxed). 📸 At some point in late March, I just randomly started posting pictures of my washday on my page (I didn’t even bother to make a separate insta for this purpose like lots of other people do 🤣) because I thought it would be something I did for a week or two and then gave up on again but it’s been 7 months & I’m still here and still enjoying it. ✂️ I’ve learned so much through the accounts I’ve followed, I’ve been able to help people with their own hair queries so that they can hopefully experience less frustration going through the process than I did & I’ve (virtually) met so many lovely people behind the accounts. 🎞 *SO* The upshot is that I’ve decided to keep this account *just* for documenting curls. If you’re one of the 100 friends or friends of friends I had on this page before lockdown, I’ve followed you from my new page so feel free to unfollow this one unless you want to see purely curly content/pictures of washday. *You’ve been warned!* ❤️
    857
  3. I quit CGM 2x before modifying the method & sticking with it!! I constantly see posts from people stressing about following the rules of CGM to the letter. Trying to juggle all of the rules AND find products that complied with all the #CGM rules was a big part of why I quit before. SO here are the #CGMrules that I break: 1. ❌ I don’t cowash. It is just not feasible for me living in London/Oxford- both have hard water. I tried it for a few months when I started; it left my hair over-moisturised and my scalp irritated. If you identify with this, try switching to a gentle shampoo instead & remember to clarify often. 2. ❌ I use water soluble silicones. I find that they work in my hair and since I don’t cowash but use a gentle shampoo instead, it’s pretty easy to cleanse them out of my hair. 3. ❌ I use products with ‘harsh’ alcohols (alcohol denat., isopropyl alcohol etc) if this ingredient is far down the ingredients list. Lots of products require trace amounts of harsh alcohols for formulation or preservation reasons. As long as this ingredient is at the end/near the end of the ingredient list this isn’t the biggest deal. 4. ❌ I use oils. I use oils to seal the hair strand (through LOC styling which gives me shine) and I use oils to pre-poo. Again, because I use a gentle shampoo, rather than cowashing, and I clarify often with an SLS shampoo this doesn’t cause me any issues. 5. ❌ I clarify with harsh sulphates (in chelating shampoos) more than would be considered strictly ‘necessary’. I find that products build up in my hair quickly/minerals in the water build up so I need to remove them often. 6. ❌ I use heat to diffuse. Without this, I’d be getting on the tube and going to work with wet hair. I find this extremely uncomfortable (esp in London during winter). Diffusing with low heat isn’t the end of the world. 7. ❌ I occasionally straighten my hair using a silicone heat protector. You’re supposed to be able to enjoy your hair & for me, that means changing up my look. At the end of the day, the method has to work for you- not the other way round! What rules do you break? ⤵️
    793
Engagement rate benchmark
  • Median
Audience location by country
United States
34.84%
United Kingdom
21.07%
India
7.98%
Canada
3.99%
Brazil
2.33%
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13. Cristina

United Kingdom

Wife💍 Mama👩‍👧‍👦 Stage 4 metastatic breast cancer TNBC 💖 Ulcerative Colitis 💜 New to Curly hair and short hair ➿ Meditation addict🧘‍♀️ Choosing life 🙏

@crifreesoul
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Followers
3k
Fake followers
15.79%
Engagement rate
8.64%
Average Reel plays
9.6k
Audience gender
male
19.25%
female
80.75%
Top performing Reels
  1. HARSH REALITY Since my secondary diagnosis I am determined to make every event in my family special! So you can imagine how excited I was to celebrate Mother's day. Unfortunately COVID has entered our home and as a result, not just we had to cancel our plans but I can't even be in the same room as my children. It's heartbreaking! I don't forget how lucky I am to have children, I am thankful everyday. My heart aches for all the amazing women in the cancer community that will not have the same opportunity, it is an injustice! I don't know how many Mother's day I will be lucky to celebrate so please don't ever take for granted those special days that you can have with your family and make the most of it! Make memories! Have fun! #mothersdayspecial #stage4breastcancer #metastaticbreastcancer #breastcancerthriver #breastcancersucks #triplenegativebreastcancer #specialdays #makememories #lifeisagift #breastcancer #metastaticcancer #stage4needsmore #cancerconfessions #cancerandfamily
    396.5k
  2. UPDATE Things haven't been great...when I get quiet it is because something is happening... Since yesterday I have been having pain back in my spine and today also where my liver is. A very weird sensation in my liver that is hard to explain. As my McMillan nurse told me on the phone today, I am very in tune with my body and sensitive to everything that happens to it. They are going to discuss my case tomorrow and see if we have to change anything. Good news is that chemo is a go, my neutrophils levels went up to 1.1 so it can go ahead. I have mix emotions about it, I want to have chemo to save me from this beast growing inside me but also I know how rubbish I am going to feel so I am not looking forward to that. On a lighter not, I think I am going to postpone doing my hair pink and curly to when I feel a little better ☺️ Thank you so much for all the messages wishing me well, it feels my heart reading them! Tomorrow I will put my game face on even if I am feeling rubbish! #metastaticbreastcancer #stage4breastcancer #chemotherapy #chemotime #chemosucks #breastcancerthriver #breastcancerawareness #breastcancer #fuckcancer🎀 #livingwithcancer #realitycheck #gamefaceon
    131.6k
  3. NEW PLAN LOADING... I am ready to meet the new oncologist. I have a very good feeling about him! We are going to make a new plan to attack the "beast" and it's going to work!!! Join me with putting positive vibes in the universe🌟 #breastcancer #metastaticbreastcancer #stage4breastcancer #breastcancersucks #breastcancerthriver #metastaticcancer #stage4cancer #stage4needsmore #newhaircolor #chemocurls #chemohairdontcare #curlyhair #curlyhairdontcare #iamready #positivevibesonly✨ #positivthinking
    74k
Engagement rate benchmark
  • Median
Audience location by country
United States
33.33%
United Kingdom
23.05%
Italy
13.55%
Australia
4.83%
Canada
4.05%
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14. Luana | Natural Curly Hair, Beauty & UGC

United Kingdom

Psalms 139:13-14 👩🏽‍🦱Embracing natural beauty & curls 📍London, UK 📧PR/Collab: lbalancepr@outlook.com 🎥YouTube and Product Discounts⤵️

@luanabxnks
@luanabxnks
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Followers
3k
Fake followers
39.49%
Engagement rate
1.82%
Average Reel plays
1.1k
Audience gender
female
53.39%
male
46.61%
Top performing Reels
  1. We’ve been pouring our hearts into these products for years, and seeing them in action on @luanabxnks is everything 🥹✨ Meet our brand new Intense Moisture Leave-In Cream & Intense Hold Defining Gel — made for curls and coils that need that extra love. If you’ve loved our current range but craved more, this duo is for you: deeper hydration, stronger hold, frizz-free definition, and results that last. Could these be the missing pieces to your curl routine?
    87
  2. No point in protective styles if you’re not protecting your scalp✨ Healthy hair starts at the root! I always make sure to keep my scalp clean, nourished + moisturised so my braids don’t just look good, my hair can actually thrive underneath too💆🏽‍♀️ Protective style ≠ neglect! Your scalp deserves as much love as your lengths💕 #naturalhair #protectivestyles #scalpcare #haircare
    85
  3. @luanabxnks is rocking burgundy vibes with As I Am Curl Colour. This medium hold gel defines curls and adds vibrant colour that lasts up to one wash. Moisturising and flake-free, it’s perfect for enhancing your natural texture. Which shade will you try next? #AsIAmUK #AsIAmEurope #CurlColour #CurlyHairCare #TexturedHair #RedHair #HealthyHair #HairRoutine #AvlonUK #AvlonEurope #fyp #foryou #haircare #beautyedit
    64
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
70.43%
United States
7.16%
Angola
3.33%
Portugal
2.72%
Spain
2.22%
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15. leila curly hair and beauty | uk ugc creator

United Kingdom

social media content creator🤳🏻 PR - curleilapr@gmail.com 💌 | london, uk📍

@curleila
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Followers
2.4k
Fake followers
12.94%
Engagement rate
1.76%
Average Reel plays
968
Audience gender
female
76.67%
male
23.33%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
62.4%
United States
14.62%
Spain
3.13%
Canada
2.61%
Australia
2.09%
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16. I E A S H

24 | curly hair cutie | wales📍

@ieasha.k
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Followers
2.3k
Fake followers
21.49%
Engagement rate
10.75%
Average Reel plays
-
Audience gender
female
51.44%
male
48.56%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
68.64%
United States
12.64%
Spain
2.81%
Canada
2.18%
France
2.03%
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17. Claudia Costa Macedo

United Kingdom

Natural Curly Hair Influencer ➰✨🇬🇧🇵🇹 #portuguesecurlygirl 📍UK 👇🏾 My YouTube Channel

@claudia_costa_macedo
@claudiacostamacedocurly_po1702
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Followers
2.2k
Fake followers
8.42%
Engagement rate
2.29%
Average Reel plays
-
Audience gender
female
77.6%
male
22.4%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
34.3%
Portugal
20.35%
United States
18.6%
Brazil
8.33%
South Africa
1.94%
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18. Ghazel

United Kingdom

Curly hair | Fashion | Lifestyle London📍

@ghazel.xo
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Followers
2.1k
Fake followers
26.17%
Engagement rate
45.42%
Average Reel plays
43.9k
Audience gender
male
60.81%
female
39.19%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
63.65%
Egypt
8.25%
United States
7.47%
Morocco
3.34%
Italy
1.77%
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19. Sherie | Curly Hair Creator

United Kingdom

Curly Hair | Tips & Tutorials | Funny Content "Never underestimate the power of a good wash day!" ONLY CURLS DISCOUNT CODE ⬇️

@sherie_murphy
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Followers
2k
Fake followers
20.38%
Engagement rate
2.55%
Average Reel plays
5.8k
Audience gender
female
79.73%
male
20.27%
Top performing Reels
  1. SAVE THIS FOR YOUR NEXT WASH DAY ✅ This has to be the ultimate volume hack for those of us with roots that just wont give us the body that we want 😅 Go grab a claw clip and give this a try on your next wash day! Have you got any other volume hacks that we need to be giving a go?!
    32.8k
  2. Challenge Accepted! Choose your character and tell me your DC routine below 👇 If you're feeling inspired, @onlycurlslondon is challenging you to film your fun deep conditioning routine. Show us how you fill the 20 mins deep conditioning 🤣 @onlycurlslondon @sophiemariecurly #ochairmaskchallenge #curlyhair #curly #deepconditioner #curlyhairproducts #curls #naturallycurly #curlyhairjourney #curlyhairchallenge
    23.9k
  3. C O - W A S H  R E V I E W  When I found out @onlycurlslondon launched a co-wash I was so excited I just had to try it! They kindly #gifted me the co-wash and I've been testing it out on my curls recently. Firstly the co-wash has the most gorgeous fresh citrus and coconut scent, it's not overpowering - I'm obsessed! The product is a creamy light consistency and I use around 4-6 pumps of this product. I found the co-wash to be quite cleansing (I washed my hair around day 7 so I did have some build up), it didn't strip away any moisture and was good to detangle with. The co-wash left my hair and scalp feeling moisturised and cleansed.  I would definitely recommend for curlies with dry hair or wanting a routine with no shampoo. The co-wash is available in 2 sizes 100ml £8.00 and 260ml £16.00. Curly girl friendly and 100% vegan.
    339
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
52.93%
United States
20.7%
Spain
2.75%
Italy
2.01%
Germany
1.83%
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20. J A Z | Curly Hair

United Kingdom

📍 UK, London 🇬🇧 ✨ Natural Hair Enthusiast 👩🏾‍🦱 ✨ Haircare ➰| Reviews 💭| Styles ✨ MUSICNCURLS20 - 20% off @umbertogiannini

@musicncurls
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Get audience breakdown
Followers
1.7k
Fake followers
13.04%
Engagement rate
5.65%
Average Reel plays
-
Audience gender
male
24.84%
female
75.16%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
49.34%
United States
29.04%
France
2.31%
Canada
2.31%
United Arab Emirates
1.32%
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