Top 5 British Sustainable Beauty Influencers on Instagram (Mar 2026)

We found 8 sustainable beauty Influencers in United Kingdom
These influencers mention 'sustainable beauty' in their Instagram bio and have audiences primarily in United Kingdom. Here are the top 5. To run a custom search, check out Modash's influencer discovery features (free to try).
03/14/2026
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1. V

United Kingdom

LDN 🇬🇧 powered by overpriced iced matchas 🍵 Skincare tips 🫧 Dewy makeup ✨ sustainable beauty aficionado ♻️ skincarecharmer@gmail.com 📧

@skincarecharmer
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Get audience breakdown
Followers
11.7k
Fake followers
15.68%
Engagement rate
2.31%
Average Reel plays
2.6k
Audience gender
female
85.95%
male
14.05%
Top performing Reels
  1. like nah LOVE this trend! Here are some things I refuse to fall for! What are yours? Do you agree with these? 🌷 #trend #reels #propaganda #beautycommunity #skincare
    56.3k
  2. 🐚 if you think this is plastic - think again diva 💅🏼 A couple of weeks ago I had the privilege of visiting @shellworks_ lab here in north London whichhhh if you’ve been following me for a while you know how OBSESSED with Shellworks I am! Shellworks created Vivomer, a plant-based compostable plastic alternative made from … fermented microbes! 💚 This ladies and gentlemen is the future of sustainable personal care packaging, I truly hope one day every beauty brand adopts Vivomer as their packaging material! Thank you to Shellworks for having me over! You guys rock!✨ @sonsieskin VITALIJS15 for 15% off! Thanks for using Vivomer guys! 🌳💚 #shellworks #vivomer #sustainability #sustainablebeauty #beautycommunity
    1.7k
  3. ‼️ Giveaway alert 🚨 CLOSED!! One of the best things about doin what I do is being able to give back to my amazing community AKA youuuuu guys 🩷 So I’m giving away some of my favorite products I discovered this year, we’re talking high-end sunscreens, cleansers, creams, my fav environ toner (same one Hailey Bieber uses hehe) and even LED devices 🥳✨ these products are guaranteed to make you glow all winter long! Here’s what’s included ⬇️ Giveaway value 🏆 £1077/€1238/$1437 Opatra LED DermiEye Plus £599 Mixsoon Bifida Ferment Essence £20 Kate Somerville HydraKate SPF 50 Drops £39 Naked Sundays CabanaClear SPF 50 £25 COSRX The Retinol 0.5 £25 SunSolveMD Detox x Shield SPF 50 £77 SunSolveMD Firm + Replenish Eyes SPF 50 £54 House of Dowha Rice Makgeolli Moisturizer £30 VT - TX-toning Essence 1000 Shot £14 Anua Heartleaf Quercetinol Pore Deep Cleansing Foam £13 OneSkin OS-01 BODY SPF £50 The Inkey List CAFFEINE EYE CREAM £10 utan Tanning Water £20 Daimon Barber Day & Night Face Serum £52 Mario Badescu Lip Balm £8 Mario Badescu Lip Mask with Acai and Vanilla £13 Environ BOTANICAL INFUSED MOISTURISING TONER £45 Neutrogena Clear & Defend + Gel Moisturiser with 4% Niacinamide + Panthenol £8 Open internationally 🌎✈️ Giveaway rules (super easy I promise lol) 👇 1. Must be following me @skincarecharmer ✅ 2. Like and repost this post as well as my last 2 posts ✅ 3. Tag a friend in the comment section (10 people limit) ✅ 4. Optional (5 extra entries) share this post to your stories ✅ Giveaway ends in 2 weeks on Monday (November 10th) ⏰ Thank you SO much for all your support guys and bonne chance (good luck 🍀) #skincaregiveaway #skincareproducts #giveaway #beautycommunity #beautyblogger
    1.2k
Engagement rate benchmark
  • Median
Audience location by country
United States
37.65%
United Kingdom
22.53%
Canada
7.24%
Australia
3.62%
Italy
2.71%
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2. Sophie • eco-friendly blogger

United Kingdom

Shampoo bar queen👸🏻 Slow, sustainable living + parenting Neurodivergent writer: green cleaning, natural products, low tox beauty ✨️Co host of SMPF

@sustainablylazy
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Get audience breakdown
Followers
3.6k
Fake followers
10.8%
Engagement rate
1.82%
Average Reel plays
1.8k
Audience gender
male
7.94%
female
92.06%
Top performing Reels
  1. I shared this to my personal Facebook profile last night 🙈 after struggling to tell most of my family and friends about my autism diagnosis. ⁣ ⁣ It's not because I'm embarrassed or anything, I've just had the worst imposter syndrome and the words wouldn't come out. A lifetime of gaslighting will do that to you.⁣ ⁣ But I got to a point where I felt like I was hiding who I am. I'd finally discovered my true identity and I was still not being her.⁣ ⁣ So I wrote an essay to share on my social media platforms 🙃 haha.⁣ ⁣ I still feel super awkward but I'm relieved it's done. Every single response I've got has been positive, I even got messages from friends I'd lost touch with years ago.⁣ ⁣ I wanted to share it here too because this is the main platform I use and I have a bunch of friends here. I'm so grateful for all your kindness and support. 🧡⁣ ⁣ #actuallyautistic #autisticadult #latediagnosedautistic
    515
  2. Two babies with enormous needs, pulling you in opposite directions, demanding more than you have to give.⁣ ⁣ Laying in the dark pretending to be asleep, singing made up lullabies, rocking until your arms ache.⁣ ⁣ These moments go so fast, you wouldn't have it any other way. Well, without corona, obvs.⁣ ⁣⁣ When you're mentally drained, sleep deprived and kinda miss work because it's a short break from a toddler that's having a hard time (cue mum guilt), the last thing you feel like doing is:⁣ ⁣ Washing more cloth nappies to add to the endless pile of stuff to hang out⁣ ⁣ Baking more snacks to avoid buying plastic wrapped ones⁣ ⁣ Remaking your cleaners & toiletries⁣ ⁣ Searching for the second hand items you need⁣ ⁣ Going to multiple stores to get plastic-free food⁣ ⁣ Research… why is there always something to research?⁣ ⁣⁣ There are days when all you wanna do is curl up under a duvet and binge some Netflix or read a book if your eyes can handle it.⁣⁣ ⁣⁣ But if you take a moment with no screens, no housework or distractions & just think... ⁣⁣ ⁣⁣ 💭Think about if you COULD go back to a different way of life, a more convenient way.⁣⁣ ⁣⁣ You realise you don't want to; you realise you can't. You can't forget what you know. You're in too deep now.⁣⁣ ⁣ So you carry on because you need to. Doing your best to live a more sustainable lifestyle.⁣ ⁣ But please, give yourself a break when you can't be bothered.⁣.. when life feels crappy. Nobody can do it all so be kind to yourself.⁣ ⁣ If you feel like ecoliving is too hard right now, that's because it is.⁣ ⁣ If you're using disposable nappies - it's ok 💚⁣ If your food is covered in plastic - it's ok 💚⁣ If you bought something new - it's ok 💚⁣ ⁣ During hard times, we must remember that sustainable living is a privilege. It's the capitalist system that needs to change, not you. You're doing just fine. ⁣ ⁣ Tag someone who needs to hear that it's ok to be imperfect. ♡ ⁣ ⁣ How are you holding up? Is it lame that I'm excited about my dehumidifier that's arriving this week? 😂 . . . #ihatelaundry #imperfectzerowaste #greenlivingtips #ecoconsciousliving #ecomama #capitalismsucks #systemchangenotclimatechange #clothcommunity
    328
  3. My son has struggled with school this year because the other children call him names for liking the colour pink. He is 5.⁣.. ⁣ Even though he has been brought up with an understanding that people are allowed to like whatever they like, sometimes he will come home saying things like “my favourite colour at home is pink but at school it's red.” ⁣ ⁣ It's heartbreaking that at a young age, he is already learning that it’s not easy to be yourself, and some days, he wants to hide the parts that bring him joy and make him who he is.⁣ ⁣ I won’t even go into how irritating it is that most shops don’t make pink dinosaur or Minecraft clothes. And if they have something in the girls’ section, they say tacky things like sparkle-saurus and look like My Little Pony vomited on them. ⁣ ⁣ And it's not just pink. In autumn, I had to buy him a new coat because he refused to wear his green gender-neutral @welovefrugi one after being told “unicorns are for girls” by a close male friend. When did unicorns stop being majestic mythical creatures?⁣ ⁣ It breaks my heart seeing him sad after school. It also makes me worry for his future; as a late-diagnosed neurodivergent adult, I spent most of my life masking and hiding my own interests. ⁣ ⁣ It’s infuriating that little has changed in 30 years.⁣ ⁣ I’m sure a girl wouldn’t be laughed at for liking sports or wearing blue. So why can’t a little boy wear pink? Or wear nail varnish? Or dress up as a fairy? Or play the part of a mummy in pretend play? ⁣ ⁣ ✨️My mind keeps coming back to the same thought:⁣ ⁣ Kids aren’t born with stereotypical attitudes. These are learned behaviours. Research shows that children start absorbing stereotypes by age 3 and that their personalities are set by 5.⁣ ⁣ The way we talk (or don’t) about gender and diversity plays a big part in how kids see the world and treat others. When kids are accepting, they are less likely to become bullies.⁣ ⁣ The fight to end toxic masculinity and gender inequality has to start in our homes. If we care about mental health, we have to raise a more inclusive next generation.⁣ ⁣ So parents, PLEASE, can you teach your kids that girls and boys can like whatever colours they like?⁣ 💖
    282
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
65.42%
United States
13.71%
Canada
3.21%
Australia
3.08%
India
1.2%
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3. Elena | Beauty & Lifestyle 🇬🇧

United Kingdom

London | Genuine beauty reviews | Perfume lover | nuFace | Sustainable beauty | #fornasetti lover | Young natural way | #skinover40

@bestofbeauty_uk
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Get audience breakdown
Followers
3.4k
Fake followers
14.9%
Engagement rate
1.41%
Average Reel plays
504
Audience gender
female
87.99%
male
12.01%
Top performing Reels
  1. Fitting in my sage colour obsession is this absolutely beautiful hair brush from @mantahair which was part of the gift bundle I won in @akt_ldn awards earlier this year. I've been looking to replace my TangleTeezer for a while, but just couldn't find anything new that was good enough. And here it came! It's flexible and doesn't break hair at all! It works amazing on my fine hair as well as my daughters' curly thick hair. It's oh so gentle on the scalp too. I also love how easy it is to remove any hair that gets caught in a brush, as I can't stand having even one strand there 🤭. 💳 £30, apparently there is 25% off this August on this exact colour (Serene Green) only 😅🙌🏼 what a coincidence! Code: AUGUST25 (as seen on their page) #mantahair #mantahairbrush #hairbrush #hairbrushes #detanglingbrush #detangle #skinfluencer #beautypr #beautycreator #haircaretips #hairhero #haircareproducts #haircaretools #hairtools #hairblogger #microinfluenceruk #microinfluencer #beautyreviews #prfriendly
    1.8k
  2. Just leaving my hair progress here. I really missed longer hair, so wanted to make every effort to grow it. I had 2 haircuts this year, both at @georgevallossian salon. Absolutely love their own Hair Repair Mask as well, it works like K18 or Olaplex, by wrapping each hair cuticle and reversing the damage. Also, I've made a decision to not add any more highlights as I've missed the shine of my natural dark blond colour 🖤 I have noticed massive difference with using @nineless_official hair growth shampoo (I've done a separate review); and Coll-Force supplements by @mariereynoldslondon which is amazing for skin and nails too! I'm hoping to even out the length at the front eventually. One must love and hate baby hair at the same time 🤣
    882
  3. I love multitasking beauty products that save time and do two-in-one kind of thing. Living in a city like London is very full on, so it can be challenging to find time for a mask. And here comes the hero, cleansing gel 𝗟𝘂𝗺𝗶𝗻𝗼𝘂𝘀 𝗚𝗹𝗼𝘄 by @kelsey_skin ⠀ You can use it as a traditional cleanser, or leave it on a skin for up to 10 minutes in the morning, while you are sorting yourself out. ⠀ It contains brightening fruit acids (AHAs) and gentle coconut-based cleansers to give you that proper clean without drying. Antioxidant and antibacterial carrot seed and blackcurrant seed oils are great to remove toxins. ⠀ And let's not forget the key ingredient of all kelsey skincare, 𝗮𝗰𝘁𝗶𝘃𝗮𝘁𝗲𝗱 𝗿𝗮𝘀𝗽𝗯𝗲𝗿𝗿𝘆 𝘀𝗲𝗲𝗱 𝗼𝗶𝗹 (EZ Rubus ID) and raspberry leaf extract. Both are great antioxidants and help to fight fine lines and uneven skin tone. It also help to optimise delivery of omega oils to support collagen production. ⠀ It leaves my skin clean, nourished and supple. ⠀ 100% vegan ⠀ 💳 £30 for 120ml *Gifted/PR sample #raspberryoil #kelseyfarm #kelsey #bbloggersuk #beautysamples #beautycreator #beautyeditmayfair #beautyreviews #cosmeticreview #skincareblogger #skincaredaily #skinover30 #skinover40 #skincarethatworks #skincarehacks #microinfluencer #skinfluencer #skinfluenceruk #honestreview #beautypr #prfriendly
    445
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
37.9%
United States
21.09%
India
4.62%
Russia
4.32%
Canada
3.79%
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4. A Dash of Fashion

United Kingdom

Amy 🧚🏻‍♀️ ✨ Data Analyst 👾 // Sustainable Fashion Blogger 🌍 Campaign girl for @molbythelabel 🍭🛼 DM / email to collaborate 💌

@_a_dash_of_fashion_
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Get audience breakdown
Followers
3.2k
Fake followers
11.89%
Engagement rate
4.7%
Average Reel plays
-
Audience gender
female
92.26%
male
7.74%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
72.6%
United States
7.33%
Ireland
2.88%
France
1.8%
Spain
1.8%
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5. Luba Zieba

United Kingdom

💚 Conscious Skincare & Beauty 🌺 Fascinated with scent memories #MHcollective 🌿 Sustainable lifestyle 💌 luba.zieba@gmail.com - PR/collab 🇬🇧 UK

@ziembulka_journal
@ziembulka_journal
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Get audience breakdown
Followers
2.2k
Fake followers
15.1%
Engagement rate
4.1%
Average Reel plays
537
Audience gender
male
15.86%
female
84.14%
Top performing Reels
  1. ✨ The moment I noticed the way she reflected the light, I knew I had to film it ✨ She's like a little universe full of stars and galaxies, that awakens under the sunlight ☀️ My precious Isla Rose EDP bottle by @memoizeperfume so beautifully decorated by @crystalparadeuk 🔸 Isla Rose is the most fresh and uplifting rose fragrance I’ve tried... It has that spring feeling, which evokes the spirit of travelling and new discoveries. It’s the elegance of a Red Rose combined with juicy red berries and lemony fresh Magnolia. She’s sophisticated yet playful and light. The sweetness of flowers here is well balanced, which makes the fragrance a perfect choice for the spring/summer season. It is impossible not to love Rose Isla! Top Notes: Red Rose, Red Berries Heart Notes: Magnolia, Raspberry, Jasmine, Cardamom Base Notes: Oud, Amber, Musk, Sandalwood, Leather, Vanilla 🕊️Sustainable & Cruelty-Free 🇬🇧Made in the UK #memoizelondon #memoizeperfume #sotd #islarose #roseperfume #scentoftheday #crueltyfreeperfume #crueltyfreebeauty #fragram #ugccreator #fragrancereview #perfumeaddict #nicheperfume #nichefragrance #summerfragrance
    1.7k
  2. 💖 Check out my review on this newly launched GUCCI Cristal de Beauté Plumping Lip Gloss / GUCCI Gloss à Lèvres 💖 Gifted I was lucky to receive this product #complimentary from @influenster and @guccibeauty in exchange for my honest review. I adore Gucci’s fragrances, however, it’s my first ever makeup product from the brand and I’ve been thrilled to try it out. I’ve got this lip gloss in shade 219 Bertha Pink. It leaves a lovely pink tint on my lips, rather pale. The lip gloss has a thick and sticky consistency, yet easy to apply thanks to the precise and flexible applicator. The lip gloss smells like sweet berries with a hint of mint. The aroma is quite intense. Upon application and half an hour later I could feel some tingling sensation on my lips, which I believe is a part of the plumping effect. This Gucci Lip Gloss truly does what it says - makes my lips visually fuller and smoother, while providing long-lasting hydration. Now, let’s talk about a couple of downsides. While the packaging is cute, the tube itself doesn’t give off the luxurious feel you would expect from Gucci (all plastic with a metallic cap). I was also disappointed to discover that the main ingredient is microplastic, which is definitely not something you want to ingest. Furthermore, the lip gloss contains quite a lot of allergens. When applying you need to be careful not to go outside the lip line or too close to the corners (as my skin reacted with redness). Would you like to try this new Plumping Lip Gloss from Gucci? Or maybe you already own it? 😉 #GucciLipGloss #Gucci #GucciBeauty #GucciMakeup #LipGlossReview #InfluensterReview #Influenster #BeautyReview #LipGlossObsession #LuxuryMakeup #LipGlossAddict #PlumpingLipGloss #PinkMakeup #newmakeup #PinkAesthetic #LipGloss
    1.7k
  3. 🦁🌿🌼 Unboxing the most exquisite parcel I have received recently from @elizabethscarlett 🌼 /Gifted I’m absolutely thrilled and honoured to become a part of the newly launched #ElizabethScarlettInsiders Program 🥰 Elizabeth Scarlett is an extraordinary female-founded brand. From beauty pouches and eye masks to pyjamas and travel bags, each and every design is hand-painted by Elizabeth in watercolours 🎨 and then embroidered 🪡🧵 into luxurious fabrics. Elizabeth Scarlett’s accessories add a touch of delight and luxury to our everyday lives, all while supporting a noble cause. By purchasing from ES, we are also contributing to the protection of our precious wildlife. I’ve chosen the items from three different collections: 🐯 TIGER CONSERVATION Wash Bag - super soft to the touch with golden tigers on a deep blue velvety base. Love at first sight! 🐝 HONEY BEE Makeup Bag - fits all beauty essentials, luxurious dark turquoise velvet with a golden bee pattern. Gorgeous! 🌼 WILDFLOWER Shopper - to carry a sparkle of joy wherever you go (you never know when you might need a tote bag, trust me 🤭) 🛍️🇬🇧 Join me in embracing the beauty and joy that this brand manifests. Discover Elizabeth Scarlett’s collections using the link in my bio with 10% off your next purchase ☺️ #ElizabethScarlett #giftideas #makeupbag #ESInTheWild #washbag #luxuryaccessories #beautybag #cosmeticbag #makeuppouch #sustainablegifts #sustainableluxury #wildlifeart #ugccreator #ugccommunity
    1.4k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
44.6%
United States
23.86%
France
3.98%
India
2.27%
Australia
2.27%

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