Top 13 British Ethical Fashion Influencers on Instagram (Mar 2026)

We found 13 ethical fashion Influencers in United Kingdom
These influencers mention 'ethical fashion' in their Instagram bio and have audiences primarily in United Kingdom. Here are the top 13. To run a custom search, check out Modash's influencer discovery features (free to try).
03/14/2026
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1. THE RE:DIRECTORY

United Kingdom

LEIGH 🍉 #secondhand #thrifted #sustainablefashion #sustainableliving. Ethical small businesses, fashion industry facts, tips for slowing down.

Followers
85.5k
Fake followers
15.24%
Engagement rate
1.44%
Average Reel plays
45.6k
Audience gender
male
4.58%
female
95.42%
Top performing Reels
  1. 231.4k
  2. WE ALL DESERVE BETTER.... ...whilst the aim of this page is to encourage us all (myself included) to slow down, and disengage from the exploitative ff system wherever possible, so our £ doesn't contribute to systems and people's (billionarses) pockets who give not one toss about the present or the future for ALL people and planet. Even if that's not your main priority, I REALLY want people to look behind the veil of shiny marketing, and see what good (or in this case sh*t) looks like at any and every price point, irrespective of your budget. Seeing this IRL reconfirmed my initial thoughts from viewing online. Topshop was always ff yes, even in it's first iteration and heyday, but the levels it is now at are wholly representative of the low standard ff continues to benchmark at in order to cut costs and secure the highest margin/ profit possible. The reason this has become so nonchalantly commonplace is because ff has irrevocably shifted our concept of what quality looks like by literally flooding our homes and the market (inc. secondhand) with worse and worse standards, to the point now that it is purported most of Gen Z and Gen Alpha have little understanding of how items can and should be properly constructed. So WHY, would Liberty, a company whose entire foundations and mission to this day has been built upon prioritising craftmanship, pushing innovative design and concept, choose to host and sell a brand clearly displaying it's like of values through it's aesthetics and quality? I know the answer. I understand that £££ (significant amounts no doubt) has driven this. But whilst Liberty may rationalise it to themselves by saying that this opens up the world of Liberty to a younger, lower budget customer, what we all know is true is that it's an actual sell out when there are literally 100's of way more progressive, stylish and ethical brands who could sit in this space, aligning and reinforcing the Liberty values.
    193.9k
  3. "At M&S we recognize that all materials have an impact on the environment. We are dedicated to converting all of our core materials to their preferred alternatives by 2025. Since cotton, polyester and man made cellulosic fibres make up 80% of the raw materials used in our Clothing & Home ranges, we are committed to replacing these core fibres with their preferred alternatives This is a quote from M&S Sustainability report. A report that reads well, if you like to NOT dig, or question, or indeed just compare their words with the actions of the literal product they are producing in their hundred of millions each year (apparently 320 million!!) I focused on knits but in ALL retailers, I would implore you to push past the fancy marketing swing tickets intended to woo you and distract from the audacious low quality fabric compositions, which are quite frankly, the clothing equivalent of a fishbowl cocktail for a tenner in Benidorm... and head straight for the composition labels on the inside of everything you might be considering as a decent spend of your £. To apply nuance, it can be argued that "some" synthetics are used for strengthening some fibre compositions, and also offer vegan, allergen options to consumers. I would counteract that by saying that yes, all those reasons are valid, but not in the volumes and qualities being thrown out by brands, ready to become tomorrow's landfill in record time. Chief Exec Stuart Machin was paid £7.1m for the 52 weeks to 29 March 2025, up from £5.1m the year before (+39% y-o-y) M&S is the largest UK retailer, with 10.5% of the UK clothing market share. Sales of £13.9 billion up to March 2025, with profit before tax of £512 million. They can afford to do better, they choose NOT to. The fact I could find very little that wasn't polyester/ plastic/ synthetic based in womenswear, even though the shop was rammed with more styles than you could imagine speaks volumes about their priorities. This is profit over planet & people, this is planned obsolescence to keep you buying and replacing. Like M&S? Vinted 10's of MILLIONS OF ITEMS from £1! Even better, old school St Michael is where you'll find incredible quality.
    16.3k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
66.58%
United States
9.91%
Australia
2.85%
Ireland
2.06%
Canada
2.04%
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3. elizabeth whibley

United Kingdom

𝕤𝕝𝕠𝕨 𝕗𝕒𝕤𝕙𝕚𝕠𝕟 𝕓𝕣𝕒𝕟𝕕, 𝕤𝕚𝕫𝕖 𝕚𝕟𝕔𝕝𝕦𝕤𝕚𝕧𝕖 (。♥‿♥。) ✿ ⓕⓤⓝ ✿ⓚⓘⓣⓢⓒⓗ ✿ ⓔⓣⓗⓘⓒⓐⓛ ✿

Followers
20.6k
Fake followers
17.61%
Engagement rate
6.23%
Average Reel plays
16.3k
Audience gender
female
92.7%
male
7.3%
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
41.72%
United States
31.57%
Australia
4.4%
Canada
3.6%
France
1.59%
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4. Care Wears

United Kingdom

🍭Vibrant, Ethical, Organic & Vegan Fashion 🌸Designed and Hand-Printed in London 💅🏼Made with 100% Girl Power 🎀 1 Woman Business 🌍Worldwide Shipping

Followers
10.7k
Fake followers
27.22%
Engagement rate
1.11%
Average Reel plays
3.4k
Audience gender
female
87.86%
male
12.14%
Top performing Reels
  1. 7.3k
  2. 1.4k
  3. This week is #fashionrevolutionweek, a movement on a mission to make the fashion industry safer and fairer for its workers and our planet. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Fashion Revolution Week marks the anniversary of the collapse of Rana Plaza building on the 24th April 2013. In this tragic event more than 1100 garment workers lost their lives and another 2500 were injured. The victims were primarily young women. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ @fash_rev campaigns for safety, transparency, equality, fair wages, sustainability and amplifying of marginalised voices within the fashion industry, to name a few of the core issues. This is why we ask “Who Made My Clothes?” and “What’s In My Clothes?”. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ At Care Wears, ethics have always been at the very core of what I do. From the very beginning, I have only used ethically and sustainably produced garments certified by organisations such as @fairwearfoundation, @peta, and @globalorganictextilestandard among others. This ensures safety and ethical practices within the supply chain. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ These garments are then screen printed by myself with designs made by me. All the finishing touches, like packing your orders or sewing neck labels and attaching tags is also all done by hand by myself 💕 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The goal for the future of Care Wears is to grow in the most sustainable way possible and doing what I can to bring about positive change in the fashion industry. As always I’m extremely grateful for all of you for allowing me to pursue that goal! 💕 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #whomademyclothes #whatsinmyclothes #fashrev #ranaplaza #ethicalclothing #ethicallymade #sustainableclothing #sustainablefashionblogger #sustainablefashion #veganclothing #imadeyourclothes #wemadeyourclothes #fashionindustry #sustainabilitymatters #sustainabilitygoals #sustainablefashionbrand #ethicalfashionbrand #ethicallymadeclothing #fashionrevolution #fashionrevolutionday #fashionrevolutionweek2021 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
    859
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
56.1%
United States
16.69%
Australia
3.03%
Canada
2.86%
Spain
2.82%
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5. Mark Hogarth

United Kingdom

Brand Ambassador @harristweedhebrides ⠀ Council Member @campaignforwool Enthusiastically promoting Harris Tweed®️, wool and ethical fashion. ♻️

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6. Sara / Ethical Fashion Brand

United Kingdom

Relaxed ethical fashion pieces that tell a story. Celebrating the makers, the craft and the process ✌ Women's development & social change for better 🌍

Followers
2.2k
Fake followers
14.73%
Engagement rate
1.65%
Average Reel plays
905
Audience gender
female
94.3%
male
5.7%
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
79.64%
United States
5.7%
India
1.88%
France
1.73%
Germany
1.3%
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7. Zoe Cook

United Kingdom

•Ethical London based Fashion Label •Made to order dresses •Wife of Jay Cook •Mum of Loxi, Raya & Roe •Hillsong South West London is home

Followers
2.2k
Fake followers
18.36%
Engagement rate
2.85%
Average Reel plays
2.5k
Audience gender
female
75.07%
male
24.93%
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
50.44%
United States
11.41%
Australia
7.1%
South Africa
2.71%
France
2.47%
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8. Fée Uhssi

United Kingdom

Ethical Fashion Artist & Activist @FeeUhssiAtelier Vibrational Healer, Colour therapist & Wellness Coach @colourvibrancehealing, wife, Twins Mum of 4

Followers
2.1k
Fake followers
18.75%
Engagement rate
2.63%
Average Reel plays
715
Audience gender
female
56.53%
male
43.47%
Top performing Reels
  1. 218
  2. 128
  3. 126
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
45.85%
Nigeria
12.23%
United States
11.06%
France
8.09%
Ghana
2.87%

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11. Tamara Alexander Ⓥ

United Kingdom

🖤Vegan life blog 🌱Vegan 18 years for the animals 🖤Ethical Fashion @ladytea.london 🖤Burlesque @lady.kitty.noir 🖤Cat Mummy to Petal & @deardaisydoodles

Followers
1.6k
Fake followers
23.48%
Engagement rate
10.69%
Average Reel plays
1.2k
Audience gender
male
49.04%
female
50.96%
Top performing Reels
  1. 22.5k
  2. 18.7k
  3. 2.5k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
34.62%
United States
27.72%
Canada
3.98%
Germany
3.74%
Australia
3.27%
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13. The Conscience Collective

United Kingdom

Ethical Fashion + Lifestyles Blogger l Explorer | UN Consultant | Anthropologist l Mummy of Polpettino E. | theconsciencecollective@gmail.com

Followers
1.1k
Fake followers
17.64%
Engagement rate
3.45%
Average Reel plays
521
Audience gender
male
18.34%
female
81.66%
Top performing Reels
  1. 165
  2. 132
  3. 123
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
24.41%
United States
22.59%
Guyana
6.42%
Australia
5.72%
Canada
4.6%
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