Top 20 British Sustainable Fashion Influencers on Instagram (Jul 2026)

See sustainable fashion creators with possible affiliate signals

We found 93 sustainable fashion Influencers in United Kingdom
These influencers mention 'sustainable fashion' in their Instagram bio and have audiences primarily in United Kingdom. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
07/27/2026
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1. Emily

United Kingdom

20-something in London 🎨💃🪴 Occasionally I cut up clothes ✂️🧵 Greenvintagem@gmail.com

@emily.j.muir
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Get audience breakdown
Followers
64.5k
Fake followers
27.24%
Engagement rate
1.73%
Average Reel plays
34.2k
Audience gender
female
61.58%
male
38.42%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
36.43%
United States
22.02%
Australia
3.28%
Germany
2.56%
Italy
2.08%
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2. ellie⋆.ೃ࿔*

United Kingdom

sustainable fashion & lifestyle・ plant based・london ˚˖𓍢ִ໋❀ 𝘐 ˚ʚ♡ɞ˚𝘑𝘦𝘴𝘶𝘴 ellie@russetagency.com

@ellierosebaker
@ellierosebakerr
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Get audience breakdown
Followers
52.2k
Fake followers
14.77%
Engagement rate
3.18%
Average Reel plays
32.7k
Audience gender
female
93.98%
male
6.02%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
24.41%
United States
19.59%
France
5.6%
Italy
4.09%
Germany
3.93%
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3. Hannah Rochell | slow fashion

United Kingdom

♻️sustainable fashion journalist, consultant + digital creator 👟I champion slow, comfortable style, independent brands and responsible ways to shop

@hannah.rochell
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Get audience breakdown
Followers
36.4k
Fake followers
22.9%
Engagement rate
2.91%
Average Reel plays
2.6k
Audience gender
female
93.56%
male
6.44%
Top performing Reels
  1. Welcome to a new series of local women swimming at their favourite beaches on the Isle of Wight - if you’re visiting this year and are a fan of a dip in the sea, watch this space for recommendations! This week, Hannah’s in Seaview on the north east side of the Island, where she swims a couple of times a week with her mum (all year round!). “Quay Rocks is great because unlike many beaches on the Island, you can get a decent swim whatever the tide is doing,” she says. “But when the tide is right, I really love swimming at Seagrove Bay - it’s a little more effort to get there but it’s well worth it, even on a misty day like this!” Hannah wears our Winnie beach skirt in navy towelling cotton, and is also keeping warm in a pair of our snuggly merino boot socks.
    328
  2. Happy 10th birthday to this beautiful soul 🥰. So photogenic, but at his happiest when in the sea/rolling in the sand/digging in mud. Here he is recently, and not so recently, in all his splendour. He will be treated like an absolute king today! We love you Grenson! 😍 #miniatureschnauzer #minischnauzer #schnauzer #schnauzersofinstagram
    290
  3. (AD) I’m loving the new @seasaltcornwall Seasalt Circular collection, which is made using quality end-of-roll fabrics to save waste. I’m wearing the Hope Cottage Blouse and Brouse Dress, which are both a beautiful patchwork of patterns, making every item unique. These one-of-a-kind limited-edition pieces are live on the website today, along with other colourful new launches. #SeasaltCornwall #wearingseasalt
    248
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
68.29%
United States
6.25%
Italy
2.15%
Taiwan
1.99%
Australia
1.91%
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4. Rosie Okotcha

United Kingdom

Fashion historian exploring fashion, film & culture 📓 Let’s Rabbit Hole together 🐇 📱 Vintage & Sustainable fashion ✨ 📠💌- nic@moth-mgmt.com

@rosieokotcha
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Get audience breakdown
Followers
27.6k
Fake followers
23.24%
Engagement rate
1.14%
Average Reel plays
6.5k
Audience gender
female
61.77%
male
38.23%
Top performing Reels
  1. 2026: THE AGE OF ANALOG 📺 ✨FULL VIDEO ON YOUTUBE (linked in bio) ✨ What analog swap would you be most tempted toward, let me know in the comments 💌 ✨This year we have slowly seen the rise of nostagia and a clear craving for community from in person look alike contests the most recent seeing hundreds of people showing up for a 5 min cigarette break, to the switch from iphone photos to the old digital cameras you used as a teen as well as the viral analogue bag and yes the irony of that doesnt escape me lol💌 people are redefing their relationships with technology, and its clear they are yearnign for real llife comunity. Old I pod are getting more expensive, so if you want one try find your old one and save money, as the generation who grew up online are slowly relasing that we dont really own anything, instead we have countless subscriptions that, which mean with a few missed payments or a forgotten password, we can lose years of our audio visual collections. ✨ and the concept of a digital dark age suddenlt becomes alot more personal. along with social media becoming an increasingly divisive space, what was once an escape from reality and a way to find a community and friendship has become the space many of us are trying to escape.✨ so in 2026 we are going to see people moving towards analog hobbies, like scrap booking or even crochet, to CD players instead of apps and cinema trips instead of streaming.✨
    121 216
  2. Films for fashion girls: Weird girl edition! 🎀 Have you watched any of these, and what would you add to the list? Extended list on letterboxd: rosieokotcha #whattowatch #filmreccemomdations #fashionfilms
    36 937
  3. Films for fashion girls: 90s minimalist edition! 💌 Have you watched any of these, and what would you add to the list? What aesthetic should we do next: #whattowatch #filmrecemondations #fashionfilms
    14 314
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
58.08%
United States
14.1%
Italy
7.33%
Germany
2.35%
South Africa
1.79%
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5. Festival Fashion & Ravewear 🔥💖

United Kingdom

STEP INTO THE LOONIVERSE🚀 EPIC Ethical fits in Sustainable fabrics made in🇬🇧 Made to order & Ready to ship ✂️

@loonigans
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Get audience breakdown
Followers
22.2k
Fake followers
24.02%
Engagement rate
4.54%
Average Reel plays
2.6k
Audience gender
female
91.17%
male
8.83%
Top performing Reels
  1. I just had to show you all these sparkles in motion 😍 in love with the Raveasaurus Flex collection from @loonigans you better snatch it up for @lostlandsfestival while you can! My code “BUNNY_LL10” helps you save 😘 . Did you like my little spin outfit transition 🙈
    2 929
  2. Save a horse ride a cowgirl 🤠 . Reptile prints 🤝🏼 cowboy hats. Check out the Raveasaurus Flex collection from @loonigans designed for @lostlandsfestival 🦕🦖 My code “BUNNY_LL10” helps you save 😘 hat from @sojourner
    2 824
  3. Gave my ♡ to Desert Hearts! . . . Fit from: @loonigans 💗💚 . . Use my link in bio to buy tickets for 🎟️ . @nocturnalwland . @groovecruise . @edc_orlando . . #raver#ravegirl#edm#edmfamily#edmlifestyle#festivalfashion#rave#ravefam#edclasvegas#edmmemes#ravebooty#festivalseason#ravebae#lostlands#ravefunny#tiktokgirl#plur#egirl#egirls#altmodel#raveoutfit
    1 213
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
42.77%
United States
25.44%
Australia
7.53%
Ireland
2.65%
Spain
2.46%
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6. Carrie - London, Fashion & Travel

United Kingdom

Travel, especially midlife solo travel. Sustainable style. Well-designed & preloved fashion, small brands. 50+ thethistleedit@gmail.com

@the.thistle.edit
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Get audience breakdown
Followers
21.2k
Fake followers
35.75%
Engagement rate
1.45%
Average Reel plays
1.7k
Audience gender
female
85.65%
male
14.35%
Top performing Reels
  1. I really, REALLY didn't want to write this post. I still feel ashamed, and I was also worried about the stigma. But the one thing which got me through the last hideous couple of weeks was the fact in recent years, we have become much more educated about the menopause. And that really helped. So here goes. A couple of weeks ago, I was hit with two sudden new symptoms. The first was an all-consuming anxiety, an anxiety I've been lucky enough never to experience before. It made me dizzy. It made me cry all the time. And the second one was even worse. It was the most intense brain fog I have ever known. It felt like operating behind five panes of glass. Large chunks of my day went missing. I had to write a list of the most basic tasks to do each day because I knew I wouldn't be able to remember them. I'm a barrister. I was petrified. How could I work with my brain not working? I have written this because if I can make even one person feel less alone by writing it then it will have been worth it. I've never had a hot flush or a mood swing. But it WAS hormones. AND I'm also writing this because there is hope. I'm out the other side now and if anything I feel better than ever now. I know it might happen again but I'm less scared. The person who helped me was my lovely friend Caroline Sheldon at @midlife_management (very much not an ad). I was tempted to increase my HRT but she suspected it was actually an oestrogen surge and she was right. She suggested some other options and within days, the cloud was lifting. I owe her so much. If you're in any way struggling please do see if she can help she offers free Zoom calls in the first instance. I am in no way an expert on menopause so please talk to your GP or meno expert. But these things also helped me: - I started the Couch to 5K app with a friend. Honestly I ran more than the 3 times a week! - Being honest with everyone. I told my daughters. I told my optician so she would write down everything I needed to remember. - the hardest thing was telling work. But I did. And the truth is, we have no business feeling ashamed. We do have business educating other women so we all feel less alone. Thanks for reading.
    1 289
  2. Hey, happy new year! It's been a while since I posted, and this is because I wanted to have a real think about how I felt about Insta. I had started to feel very jaded with the content I was being shown. And then I realised that all I want to see is the joy other people find in life. So that's what I'm going to give you in 2026. Things which bring me joy. Have a wee scroll to see if this fits with you. There will be solo travel and Granny Paulette for sure. This first photo was taken on the exact border between France and Belgium on 29th December, on a day trip to Lille, because my eldest daughter loves a niche trip and frankly, I love them too. I'll also be having four months off later this year and yes, I can assure you that you can follow along on some great trips! Wishing you all the happiest 2026. It's going to a year of change and transition for me, but I can feel the joy already 😘 #2026 #solotravel #sustainablefashion #thethistleedit
    307
  3. POV bag chat with the girls ♥️ @keira_scottsamuel @the.thistle.edit @just.a.bit.of.faith All bags @scottsamuel.co.uk Buttermilk woven leather basket coming soon. Thanks to @theshoelovingstylist for the 🎥♥️
    236
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
66.78%
United States
6.29%
Brazil
4.35%
Ireland
2.55%
Australia
1.88%
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7. Rachelle Cox | Presenter

United Kingdom

🍀 Celebrating sensitivity & sustainable fashion 🎥 @docsbyrachellecox ✍️ words for METAL Mag, BRICKS 💌 @brickscollective @wearehoa

@rach.e.lle
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Get audience breakdown
Followers
21k
Fake followers
20.61%
Engagement rate
1.81%
Average Reel plays
6.2k
Audience gender
female
83.85%
male
16.15%
Top performing Reels
  1. pink noise
    33 009
  2. anyone wanna play mermaids?
    121 070
  3. There is so much insidious verbal and physical violence being thrown at Black and Brown people in the UK right now, especially at immigrants, asylum seekers and queer people of colour. It is vile the way that white people are behaving, and we need to be holding each other accountable and educating each other on why this cannot continue. Fixing inequality isn’t about punishing anyone, it’s about investing in society and each other. This is a CLASS war and we’re being fed empty lies by the hands of the people with banquets. Be curious and open minded to the evidence coming to light about how all of the struggles working and middle class people are facing right now in the uk are because of the growing wealth inequality due to the rich getting richer and owning more public assets and property, but then paying off politicians and newspapers to blame immigrants and people of colour. Highly recommend watching @garyseconomics youtube video “Why Labour Is Crushing Your Living Standards” and listening to @zarahsultanamp speak on this issue
    77 290
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
61.53%
United States
15.31%
Australia
3.68%
France
2.16%
Canada
1.9%
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8. Heather

United Kingdom

Permanently positive | Consuming less Sustainable & Slow fashion ꩜ Exploring the outdoors in West Wales 𓇼

@heathergetsdressed
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Get audience breakdown
Followers
21k
Fake followers
15.29%
Engagement rate
2.36%
Average Reel plays
10.8k
Audience gender
female
98.12%
male
1.88%
Top performing Reels
  1. The relationship I have with my body, and my clothes, is still really complex… Like most, I am working on undoing years of harmful rhetoric and learning I am very happy now, but it’s taken an insane amount of work, mentally, physically, spiritually and socially. And I still have days where the work I’ve put in is just not enough to quiet my inner critic I WISH I had known to size up, go baggy, and ignore the size on the label so much earlier. If I’d have let go of flattering earlier, it would have saved me so much trauma, so much negative self image, and ultimately money… So let me be the one to tell you; baggy clothes are not the enemy, your clothes making you look as small as possible is not the goal, buying a bigger size does not undo your self worth, flattering is a concept you can let go of… If anything, buying a bigger size is what makes my wardrobe feel curated and cool because there’s more shape to play with! What’s in your wardrobe that your afraid to try? Will you give it a go this week? Leopard mesh top - very old Scrunchie @madebynellyy Earrings @catchrhys Denim vest @secondhandstudiouk @secondhandsoph_ Necklace charm @v.l.d.r Trews COS via @thrift_plus_uk Love and light ✨
    13 683
  2. I hope this reaches as many people as possible… I give you permission to dress for yourself, dress for joy, dress for happiness, dress for fun, and not for flattering…do you give YOURSELF permission? It’s been such a journey for me, to find this sort of style, and it has truly changed the game…and really it’s not about style, it’s about letting go of what I believed to be the “right way” to dress for my body & what was most appealing and appeasing to anyone else but myself… My style changes daily (although I am firmly in jumper and jeans phase, with a lorra blue!), and I am not one style - and that’s ok too! Dressing should be fun, and play and expression! Jumper arrived today (which I’ve been considering for FOUR MONTHS!) @babaa - I love it so much already Earrings: @catchrhys Jeans: M&S Shoes: Docs My 15 year old straighteners broke this week and I am in two minds whether to replace them…hair gods are blessing me the last two days, but I fear without them I’ll just end up looking like Lord Farquad most of the time…
    2 706
  3. The wind and waves were paid actors 🌊 Let me say it again - you don’t owe anyone flattering and you should be dressing for you and you alone (and so you don’t get arrested for being naked on the school run or in Tescos 👀) Whatever makes you happy, and that can be baggy and cozy, or it can be super slinky…whatever it is, do it for you! I am tired today, my skin is dry and my eyes are baggy. I didn’t want to film, but I did, because showing up imperfect is better than projecting an unrealistic life of woman in her 30s. Hope you enjoy ❤️ Hat @nicewoollenhats * Earrings @catchrhys Jumper @babaa Jacket @damsonmadder Jumpsuit @_beyond_nine * Bag @vinted *V kindly gifted
    2 436
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
41.85%
United States
18.41%
Australia
5.69%
Canada
4.92%
Germany
3.32%
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9. Kayleigh

United Kingdom

Kayleigh: Mum | Kids Sustainable Fashion Specialist | Currently raging war against SHEIN Seen: @britishvogue @wgsn Let’s chat: hiyadally@gmail.com

@kayleighdally_
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Get audience breakdown
Followers
20.9k
Fake followers
16.69%
Engagement rate
1.38%
Average Reel plays
6.9k
Audience gender
female
92.38%
male
7.62%
Top performing Reels
  1. Is there anything you refuse to buy secondhand for your kids? Or are we all finally over the “new clothes are better” stigma? Let’s fight about it in the comments. ⬇️
    2 196
  2. I left it too late to re order my biz cards before we went away. Pen to the rescue ✨✨✨ These are actually wayyyyyyy better than the usual ones anyway and vintage is only being spelt vintich from now on. Let me know if you get one ❤️ #bediddy #kidsvintage #kidsthrift #kidsthriftstore #childrensvintage
    1 429
  3. In case you’ve been living under a rock… Last week I was shopping in my local charity shop with my 7 year old daughter. As we were going through the rails I came across a swimsuit (age 8) with padded cups in the breast area, from SHEIN. Since then I’ve started a petition with @changedotorg to stop Shein producing inappropriate kids wear and nearly 500 people have signed it 🙌🏻 But we can’t stop now, let’s keep pushing. Share this post, save, send to any groups you have that might be interested. Send it to some MEN. I’d love to see more dads, grandads, uncles, mates getting involved. Very woman heavy atm. Call at 11am today to take to the next step. Obviously I’ll bring you with me every step of the way. Link in bio to petition (and don’t forget to confirm email at end, or signature won’t count!) TY, TY, TY, TYYYYYYYYYYYYYYYY!
    1 147
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
75.89%
United States
7.03%
Australia
1.99%
France
1.52%
Spain
1.43%
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10. CAT O’BRIEN

United Kingdom

AW24 OUT NOW 🃏 Historically inspired sustainable fashion. Freelance costume designer & halloween queen. Based in Brighton. ✉️cat@catobrien.co

@catroseobrien
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Get audience breakdown
Followers
14.2k
Fake followers
23.13%
Engagement rate
1.22%
Average Reel plays
2.9k
Audience gender
female
82.48%
male
17.52%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
71.03%
United States
8.33%
France
1.76%
Australia
1.75%
Spain
1.37%

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11. Tiffanie Darke

United Kingdom

Luxury, fashion, sustainability 🍃It's Not Sustainable Substack 🍃Rule of 5 campaign 🍃Co-founder @agora.ibiza

@tiffdarke
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Get audience breakdown
Followers
12.8k
Fake followers
22.45%
Engagement rate
1.36%
Average Reel plays
4k
Audience gender
female
80.47%
male
19.53%
Top performing Reels
  1. Wrote about France's groundbreaking legislation against fast fashion for @guardian today. The Lower Parliament voted unanimously for a fine of up to €10 per fast fashion garment and a ban on advertising on Thursday. This is a seismic piece of legislation designed to protect companies that make quality products from quality materials. Like smoking, drink driving and plastic bags, France thinks fast fashion is a danger to societal health. Gripping stuff! Link in my Stories @federationdupap @yannrivoallan @fannymoizant @viollandannececile
    1 465
  2. Ready for Rule of 5 in 2024? It's great to have you here! It's been such a lovely experience travelling with all my Rule of 5 friends this last year, I couldn't possibly look back. Instead, I'm really looking forward to doing it with all of you again - only better this time. Quick reminder of the guidelines on these slides, but please remember they are just a guide. This is your challenge, it's important it's right for you, your needs and where you are in life right now. Having completed the challenge last year I can assure you it really is worth it, on so many levels. It resets your shopping habits, refreshes your relationship with fashion, deepens your relationship with style, saves you money (yes!), introduces you to creativity - and it helps the fight against climate change. I'm sure I don't need to tell you fashion is responsible for 8-10% of the world's emissions, has a huge waste problem clogging up deserts, seas and frankly any part of the world we can find to ship to, and is encouraging consumption at a rate far beyond that which the world's resources will allow. What's great about this challenge is that it is something we can all do, it is enjoyable and revealing and if enough of us do it, it could change the current trajectory we are on. So give it a go! Your wardrobe (and your happiness levels) will thank you. Do subscribe to the newsletter via link in bio as the first bulletin will be going out tomorrow, with lots more detail (don't worry, it's not that complicated). #ruleof5 #sustainablefashion #2024
    1 100
  3. Thankyou so much @katiecouric for spotlighting my new book, helping us rethink our relationship between luxury and sustainability. Book is out September 4th but already so much excitement! It's so amazing to be playing in America again, I admire so much the ambition and passion that runs through everything and honoured to be included. There are some truly inspirational pockets of media sharing progressive and engaging coverage of the issues and Katie and @katiecouricmedia is one of them. Sign up to Katie's newsletter for more (link in my Stories and What to Wear Highlights) And thank you too to the phenomenal team at @broadleafbooks
    923
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
71.23%
United States
10.72%
France
2.45%
Italy
1.93%
Ireland
1.43%
profile picture

12. Ryan Marshall

United Kingdom

UK/ 💪🏼 #retiredscooterrider

@lllkjjjjhsh
@RaveShortz
Check contact details
Get audience breakdown
Followers
11k
Fake followers
22.03%
Engagement rate
8.6%
Average Reel plays
-
Audience gender
female
15.29%
male
84.71%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
35.91%
United States
13.5%
Australia
10.11%
France
8.61%
Spain
4.39%
profile picture

13. Jane Shepherdson

United Kingdom

Chair of mywardrobehq, the UK’s top luxury fashion rental, Sustainable Fashion Expert, Director of London Fashion Fund, Smartworks Trustee. Printmaker

@janeshep
Check contact details
Get audience breakdown
Followers
9.8k
Fake followers
20.64%
Engagement rate
2.47%
Average Reel plays
4k
Audience gender
female
83.32%
male
16.68%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
77.86%
United States
5.49%
Spain
1.72%
Ireland
1.4%
Australia
1.28%
profile picture

14. Emma 🌿

Surrey based English countryside • Cottage living • The art of a slow life with chronic illness • Artist • Thrifter • Cat mum to @pixieandsunny 🐱

@emmmasometimes
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Get audience breakdown
Followers
9.4k
Fake followers
21.96%
Engagement rate
1.65%
Average Reel plays
1.4k
Audience gender
female
92.73%
male
7.27%
Top performing Reels
  1. Sunsets in Cornwall 💛🧡💕✨
    5 682
  2. Little squirrel watcher 🐯🌷 Last Friday I had the AstraZeneca covid19 vaccine. I was invited early because of my health issues and how I’ve reacted to viruses in the past. I’m relieved that for once I didn’t have to fight for healthcare. I know not everyone has been as lucky as me, so many with a similar diagnosis/or disability who have been shielding are being told they can’t get vaccinated yet. I’m really sorry if that’s what’s happened to you, I hope you won’t have to wait long. Since getting the jab I’ve not been on here much due to the side effects. I felt very unwell for the first few days as expected. I still have some lingering symptoms. I’ve noticed this isn’t that uncommon for people with similar health issues for a week after so I’m just resting and hoping it will go soon. 🤞🏻
    988
  3. I almost forgot about this photo I took back in July. When I took my camera down the garden Sunny followed me. He seems fascinated with the camera - probably because whenever it’s pointed at him he gets treats! His little face though 🧡 I didn’t realise how much we match until now 😅👩🏻‍🦰🐈
    -
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
36.65%
United States
20.39%
Italy
4%
France
3.91%
Brazil
2.96%
profile picture

15. Immy Keys | Illustrator

United Kingdom

Illustrator & advocate for kindness ✨ Vegan 🌱 Sustainable fashion 🌿 Norwich/Brighton📍 Etsy shop: immykeysco ✏️ drop me an email info@immykeys.com ⚡️

@immy.keys
Check contact details
Get audience breakdown
Followers
8.8k
Fake followers
17.15%
Engagement rate
1.4%
Average Reel plays
1.8k
Audience gender
female
92.79%
male
7.21%
Top performing Reels
  1. Reasons to be kind to pigeons. 💚 . Pigeons deserve far more compassion and respect than they're given by humans. Here's a few reasons to re-think how they you view them and take the time to give out some small acts of kindness. From putting out seeds & grains to helping an injured bird get the care it needs. 🌱 . 💚 Pigeons can recognise humans & form bonds with those who care for them . 💚 They are also one of only ten species able to recognise their own image in a mirror and have shown excellent memory skills . 💚 Pigeons pair for life & both parents take an equal role in caring for their young . 💚 Pigeons saved many lives in WW1 & WW2 by delivering vital messages, meaning 32 received the Dicken Medal (The highest award an animal can recieve whilst serving) for 'outstanding acts of bravery' . 💚 Just like cats or dogs, humans domesticated pigeons thousands of years ago . 💚 They were kept as pets or messengers, but as technology evolved we have abandoned them . 💚 Pigeons are protected & it is illegal to destroy nests or harm one . #pigeon #pigeons #pigeonfan #pigeonlove #veganlife #animallover #noanimalcruelty #birdlovers
    58 720
  2. These are just a few examples of Racism in the UK. Racism comes in a variety of forms, some of which are harder to see than others . In their recent study @clpe.org.uk found that in 2018 Only 4% of all the children's books published that year featured main characters who are Black or minority ethnic, in 2017 the figure was even lower, at just 1%. Now know that 25% of pupils in UK primary schools are of minority ethnic origins (33% inc White non British) . At Russell group Universities White Academics earn on average £52,000 whilst Black academics earn only £38,000✖️ . In UK schools most pupils are not taught about Britain's colonial past, the transatlantic slave trade, the contribution of Black soldiers in WW1 & 2 & positive contributions of Black historical figures are left unmentioned . Black and minority ethnic workers make up 12% of the U.K. Workforce, so why is it the case that they make up only 6% of management positions . A study was carried out by experts based at The University of Oxford where they applied to 3200 jobs, randomly varying the minority background of job applicants while keeping their skills, qualifications and work experience constant. The study found that applicants from Western Europe and the US were received just as well as those in the majority group, whereas those from the Middle East and North Africa were most strongly discriminated against . How you can help: . Support children's books that represent well developed Black & minority ethnic characters 📚 A few examples include: @vashtiharrison's Little Leaders: Bold Women in Black History, @mistyonpointe's Firebird & @coilyandcute's Don't Touch My Hair 📖 . Sign the petition to teach Britain's colonial past as part of the UK's compulsory curriculum (link in @esmie.jpg's bio) . Visit @theblackcurriculum for free educational resources (if you are in the position to please also donate) . . Do not remain silent if you witness a racist act in your workplace . Hire, promote and support Black professionals. If you're reading this post right now you're on instagram & have the power to promote Black creators 🌟 . #blacklivesmatter #racism #ukracism #blacklivesmatteruk #antiracism #blm
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  3. As a society we purchase 400% more clothing today than we did 20 years ago. This is fuelling a demand for fast fashion at low cost and as a result those involved in the supply chain are suffering. By spending money on large amounts of fast fashion you're telling retailers that this kind of treatment is okay, but you have the power to make a choice. Tell them you won't stand for this and instead put your money towards companies that create safe and fairly paid jobs for these women. Help make their voices heard and put a stop to this toxic cycle 💛 Buy second hand & support small brands, invest in quality pieces that'll last you and next time you go clothes shopping ask yourself how many times you're going to wear that item, this way you'll end up with a wardrobe full of things you cherish 💕 . Tag your favourite ethical brands down below ✨ . #fastfashion #fashionrevolution #ethicalfashion #sustainablefashion #sustainability #ethical #feminism #womensrights #fairtrade #kindness #vegan #veganlove #slowfashion #slowfashionblogger #whomademyclothes #shopsmall #fashionrevolutionweek
    4 883
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
31.88%
United States
28.38%
Australia
6.08%
Canada
5.23%
Spain
2.57%
profile picture

16. Liv Pike

United Kingdom

Just out here crocheting my way through life 🤘 Email: crochetkweeen@gmail.com

@crochetkweeen
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Get audience breakdown
Followers
8.7k
Fake followers
18%
Engagement rate
2.39%
Average Reel plays
27.5k
Audience gender
female
94.89%
male
5.11%
Top performing Reels
No info available
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
21.71%
United States
20.17%
Brazil
5.93%
Argentina
3.51%
Canada
3.25%
profile picture

17. EMILY RADFORTH

United Kingdom

🥀 Renaissance Meets Rock n Roll ✨ Sustainable Fashion 🪡 Repurposing Deadstock & Second-Hand Fabrics 📍 Liverpool

@emilyradforth_
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Get audience breakdown
Followers
7.5k
Fake followers
15.12%
Engagement rate
6.44%
Average Reel plays
1.2k
Audience gender
female
80.74%
male
19.26%
Top performing Reels
  1. Mark your calendars, vintage lovers 💫 This December we’re gathering under one roof for the most magical small business & vintage fair of the season, all run by female-owned brands. ✨ Shop one of a kind pieces ✨ Discover handmade treasures ✨ Support independent makers ✨ Enjoy tunes from DJ @gia.skye ✨ And soak up the festive spirit 🌿 📍 Artefact, Liverpool 🗓️ December 6th | 10AM – 5PM FREE ENTRY 🎄 Come from near and far and make a day of it 💌 Posters by @charlieannbuxton and @bloomin.wild.design
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  2. January’s finally over and now I’m counting down the days until Spring! I’ve been enjoying taking a little step back from the chaos of running a small business over the past month or two while I make the most of the quiet time of year to gather some inspiration and not feel guilty about taking a break from my never ending worry/ to-do list. Taking slow fashion a bit slower than usual to kick off 2026 but thank you so much for sticking around and don’t worry, I’ve got some ideas for when the weather starts looking up! PS. As always a big thank you for your recent orders, and stay tuned! 🥀❤️
    -
  3. Hoping 2026 brings me lots more gorgeous fabric discoveries and inspiration for new pieces!🌟💕🪡
    -
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
81.17%
United States
8%
France
1.27%
Germany
1.07%
Italy
0.98%
profile picture

18. Sammi

United Kingdom

Stitching a beautiful and sustainable handmade wardrobe✌🏼 〰️Not currently taking orders〰️

@samanthabennett__
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Get audience breakdown
Followers
6.2k
Fake followers
13.77%
Engagement rate
1.64%
Average Reel plays
4.8k
Audience gender
female
97.06%
male
2.94%
Top performing Reels
  1. Whipped up a @mccallpatterncompany #m7969 yesterday because I was so inspired by @pippy_eve a few months ago when she made a dress and top and I’m so glad I did- what a beautiful pattern! Rather than a dress which is what the pattern is originally for, I hacked it into a blouse ✨ by shortening the skirt. I left the bodice as it was and decided not to lengthen as I wanted to keep the peplum effect! I’ll be honest, it was a bit touch and go for a hot second there, but I’m so happy with the result. Already planning the others I’ll be making!! Navy linen anyone?! 🤤 I’ve been loving @atelierbrunette again and used their cotton gauze-, which I bought from @lamazifabrics -it is SO DREAMY. So soft and but with a bit of structure which is perf for the sleeves. The sleeeeves of my dreeeams! I’m obsessed 👍🏼 what do you think? Will you be trying this pattern?
    1 395
  2. I reckon everyone’s learnt something new about themselves in the past year. The thing I’ve learnt about myself: I bloody love a frill. Patterns: @mccallpatterncompany #m7969 hack @merchantandmills #mmflorence top
    827
  3. GIVEAWAY CLOSED✨🍂 In celebration of the new season, I wanted to do a giveaway. And even more exciting, it’s in collaboration with a wonderful independent business @alicestewartjewellery ✨ Alice handcrafts all jewellery herself and they are stunning. I am offering a Roma dress- in any linen of your choice and Alice is offering a solid sterling silver, OR gold plated sterling silver necklace with a beautiful acorn pendant. About the necklace, Alice says ‘A symbol of strength, the small but hardy acorn reminds us that great things can come from the smallest beginnings’. Isn’t this the perfect quote and encouragement for us small businesses?! So! To enter- you need to do 3 things: 1. Like this post. 2. Follow both @ragtradeclothingco and @alicestewartjewellery 3. Tag a friend who would really love these things. For every tag you get an entry!
    748
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
38.65%
United States
20.82%
United Arab Emirates
6.21%
Australia
4.3%
Canada
3.19%
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19. Rachel Arthur

United Kingdom

Systems thinker, strategist, writer, speaker Sustainable fashion at @unep Sign up to my weekly newsletter👇

@rachelarthur
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Get audience breakdown
Followers
6.2k
Fake followers
19.17%
Engagement rate
1.55%
Average Reel plays
1.9k
Audience gender
female
82.52%
male
17.48%
Top performing Reels
  1. Had biblical weather on my annual trip with @rachel_arthur - rain, hail, sun and wind- but then a bloody double rainbow came out and crowned us 🌈 🌈 🌈. Get in! We didn’t stop talking. Not once. Even fell asleep mid chat. And I still feel we’ve still got more to say. That’s why we need to go away with our friends or simply have sleepovers away from our families as adults. (And thank you @elizahopewell for the stunning plate art - a feast for the eyes). #friends #sleepover #roadtrip #staycation #friendsummit #rainbow
    1 014
  2. We’ve moved out of London! 20 years later - give or take - and we’ve headed “home” to Hampshire. To the countryside. Work will generally continue as usual, but with a little less in-person/in-town attendance, which is basically how it’s been for the past 3 years anyway. Otherwise, new adventures ahead! The last two weeks in pics = so sad to go, but beyond happy to arrive. 🌳🌱💚 #newhome #family #commuters #hampshire #countryside
    382
  3. She’s moved to the country but we’ll still talk to her. Just. @rachelarthur 😘 🌱 @luckybuckley ♥️ 🥾 #unihousemates #bankholiday
    359
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
55.46%
United States
15.27%
France
2.68%
Ireland
2.31%
Italy
2.26%
profile picture

20. Victoria Lee - Sustainable Fashion Stylist

United Kingdom

Sustainable Fashion Stylist 🫶🏽 Scottish Stylist Of The Year 🖤 @hospiceshops Retail Ambassador 📍 Glasgow

@sustainable.stylist
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Get audience breakdown
Followers
6.1k
Fake followers
23.98%
Engagement rate
1.4%
Average Reel plays
2.7k
Audience gender
female
93.09%
male
6.91%
Top performing Reels
  1. SAVE FOR LATER 📍 Loads of people have been messaging asking where I shop, there’s no gatekeeping here angels so here’s the route I take! You start at the fabulous @catscrowroad and make your way to the top of Byres road and this route has 13 different charity shops that are always banging!! Sorry for the shoddy google map work, I wanted to get this done before the weekend and I’m not going to be back out at the shops tomorrow 😂 Let me know if you make it down to Partick for a shop! ✌🏼
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  2. I’ve been keeping a secret from you all!! 🤫 I’m absolutely DELIGHTED to announce I’m the first ever retail ambassador for @hospiceshops 😭 Starting with the ‘40 for 40’ campaign which is encouraging people to buy looks for under £40 in the retail stores to help support the wonderful work this charity does within the hospice. I can’t wait to dive into this role and help out the best way I can - by helping more people shop secondhand!!! This is an absolute dream come true so a massive thank you to the whole team for believing in me and trusting me with this role!!! Here’s to the future!! 🥂
    7 561
  3. ad December is a busy month filled with lovely events, parties and gatherings but, also filled with something that’s guaranteed you a spot on the naughty list - overconsumption 😬 @howtowasteless challenged me to source a secondhand outfit to show you guys just how easy it is to go sustainable this party season! I created a pinterest board of outfit inspiration, and realised I was missing a glitzy skirt and a little black dress to wear to the events I have coming up (can you believe I didn’t own one yet?!) I sourced a gorgeous skirt, which I’ll also be able to wear as a top,and with other pieces I already own, and a dress that works both worn correctly, and worn backwards to make sure I get the most out of buying these pieces. We can have a less-than-ideal relationship with clothing sometimes, throwing pieces away after one use, so hopefully this will encourage you guys to buy better, and most importantly, buy secondhand! 🥰✨ #sustainablestyle #sustainableoutfit #charityshopfinds #rewearyourwardrobe #christmasoutfit #festiveoutfit
    4 744
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
71.75%
United States
9.32%
Spain
3.3%
Australia
1.55%
Canada
1.17%

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