Top 20 British Sustainable Fashion Influencers on Instagram (Jun 2026)

We found 84 sustainable fashion Influencers in United Kingdom
These influencers mention 'sustainable fashion' in their Instagram bio and have audiences primarily in United Kingdom. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
06/11/2026
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1. Caitlin Hare 🍄

United Kingdom

Vintage maximalist fashion creator 🌈 UK designer, festival trader & sustainable stylist ♻️ Brand @theoctopusgardenuk 🐙 Mgmt: bea@leveltalent.co.uk 📧

@caitlin.hare
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Get audience breakdown
Followers
81.9k
Fake followers
22.1%
Engagement rate
1.1%
Average Reel plays
14.8k
Audience gender
female
88.44%
male
11.56%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
35.25%
United Kingdom
31.59%
Australia
4%
Canada
3.33%
Brazil
2.65%
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2. ellie⋆.ೃ࿔*

United Kingdom

sustainable fashion & lifestyle・plant based・london ˚˖𓍢ִ໋❀ second-hand favs on my vinted <3 𝘐 ˚ʚ♡ɞ˚𝘑𝘦𝘴𝘶𝘴 ellie@russetagency.com

@ellierosebaker
@ellierosebakerr
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Get audience breakdown
Followers
43.8k
Fake followers
13.74%
Engagement rate
3.95%
Average Reel plays
26.9k
Audience gender
female
94.07%
male
5.93%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
24.74%
United States
18.7%
France
5.56%
Germany
4.37%
Italy
3.99%
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3. Rosie Okotcha

United Kingdom

Fashion historian exploring fashion, film & culture 📓 Let’s Rabbit Hole together 🐇 📱 Vintage & Sustainable fashion ✨ 📠💌- nic@moth-mgmt.com

@rosieokotcha
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Get audience breakdown
Followers
24.2k
Fake followers
23.02%
Engagement rate
13.63%
Average Reel plays
13k
Audience gender
female
61.77%
male
38.23%
Top performing Reels
  1. 2026: THE AGE OF ANALOG 📺 ✨FULL VIDEO ON YOUTUBE (linked in bio) ✨ What analog swap would you be most tempted toward, let me know in the comments 💌 ✨This year we have slowly seen the rise of nostagia and a clear craving for community from in person look alike contests the most recent seeing hundreds of people showing up for a 5 min cigarette break, to the switch from iphone photos to the old digital cameras you used as a teen as well as the viral analogue bag and yes the irony of that doesnt escape me lol💌 people are redefing their relationships with technology, and its clear they are yearnign for real llife comunity. Old I pod are getting more expensive, so if you want one try find your old one and save money, as the generation who grew up online are slowly relasing that we dont really own anything, instead we have countless subscriptions that, which mean with a few missed payments or a forgotten password, we can lose years of our audio visual collections. ✨ and the concept of a digital dark age suddenlt becomes alot more personal. along with social media becoming an increasingly divisive space, what was once an escape from reality and a way to find a community and friendship has become the space many of us are trying to escape.✨ so in 2026 we are going to see people moving towards analog hobbies, like scrap booking or even crochet, to CD players instead of apps and cinema trips instead of streaming.✨
    121.2k
  2. Films for fashion girls: Weird girl edition! 🎀 Have you watched any of these, and what would you add to the list? Extended list on letterboxd: rosieokotcha #whattowatch #filmreccemomdations #fashionfilms
    27.3k
  3. LONG LIVE WEARING YOUR PERSONALITY 🩷 The History of bag charms and the next big trend✨ 🕊️The chatalain which Began as a decorative hook attached to a belt, with chains suspending household items, reminds me of todays shift to keeping our belongs displayed outside of bags on bag charms or even phone cases. Popular in the 16th-17th Centuries it wasnt until the 19th century that they became less utility and more fashion. Variations were worn by housekeepers, nurses, and eventually adopted by high society women. They were seen as a “portable toolkit,” carrying items like scissors, vials, and writing instruments. They brecame a fashionable way to showcase your personale hobbies and style. Its interesting how no matter how far back you go in history we have always been obsessed with asserting our individuality or personal style in some way! Like bag charms, they acted as a way of communicating or social signaling . Before chatting you could tell what you might have in common weather its a labubu or a for the 19th century women a thimble. Jewllers like Tiffany & Co, Liberty and Sampson Mordan picked up on the tend and began prodcuign their own ornate designs, and I feel like these could still be styled really well today. What I love about the chatlain is that it isnt simply about self expression it has a use, and those are my favourite bag charms things like antique bottle openers lighters and lipglosses. There usefulness makes the fashion statement feel far more nonchalant and less forced. Interestingly like the bag charm the chatelaine did evolve into being a form of indicatign social status and flexing on other woman, how rare is your labubu…more like how many diamonds are on yoru chatelaine. #fashionhistory #bagcharms #labubu #fashionreels #chatelaine #fashionreels #historyoffashion
    13.2k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
58.12%
United States
14.08%
Italy
7.32%
Germany
2.35%
South Africa
1.78%
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4. Festival Fashion & Ravewear 🔥💖

United Kingdom

STEP INTO THE LOONIVERSE🚀 EPIC Ethical fits in Sustainable fabrics made in🇬🇧 Made to order & Ready to ship ✂️

@loonigans
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Get audience breakdown
Followers
22.3k
Fake followers
24.02%
Engagement rate
1.44%
Average Reel plays
2.6k
Audience gender
female
91.17%
male
8.83%
Top performing Reels
  1. I just had to show you all these sparkles in motion 😍 in love with the Raveasaurus Flex collection from @loonigans you better snatch it up for @lostlandsfestival while you can! My code “BUNNY_LL10” helps you save 😘 . Did you like my little spin outfit transition 🙈
    2.9k
  2. Save a horse ride a cowgirl 🤠 . Reptile prints 🤝🏼 cowboy hats. Check out the Raveasaurus Flex collection from @loonigans designed for @lostlandsfestival 🦕🦖 My code “BUNNY_LL10” helps you save 😘 hat from @sojourner
    2.8k
  3. Gave my ♡ to Desert Hearts! . . . Fit from: @loonigans 💗💚 . . Use my link in bio to buy tickets for 🎟️ . @nocturnalwland . @groovecruise . @edc_orlando . . #raver#ravegirl#edm#edmfamily#edmlifestyle#festivalfashion#rave#ravefam#edclasvegas#edmmemes#ravebooty#festivalseason#ravebae#lostlands#ravefunny#tiktokgirl#plur#egirl#egirls#altmodel#raveoutfit
    1.2k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
42.77%
United States
25.44%
Australia
7.53%
Ireland
2.65%
Spain
2.46%
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5. Carrie - London, Fashion & Travel

United Kingdom

Travel, especially solo travel. Sustainable style. Well-designed & preloved fashion, small brands. 50+ thethistleedit@gmail.com

@the.thistle.edit
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Get audience breakdown
Followers
21.3k
Fake followers
33.74%
Engagement rate
1.43%
Average Reel plays
3.9k
Audience gender
female
85.67%
male
14.33%
Top performing Reels
  1. Happy Monday! These @merrypeople boots are incredible, I've worn them all summer and then through rainy days too. Let's do the checklist - they're from a brilliant small sustainable brand, they look so good and I can walk miles in them. I've teamed them with a dress I bought in Japan and my Labubu - can you spot him?! Also if you need details for my Puglia trip next year, please DM me! Boots: @merrypeople ad/pr Dress: @samansamos2 #merrypeople #boots #ankleboots
    1.4k
  2. Over the weekend, I went to a beauty event at @saintandsofia and I was taught a skill which I have never mastered... How to put on false eyelashes! Prepare to see me with Sophia Loren-type lashes soon 😎 I LOVED IT. I'm genuinely a big fan of @saintandsofia. As you know, I'm a conscious shopper and they have great sustainability credentials. And I love their clothes - classic with an edge. This tee and trousers are basics toughened up with the gold hardware buttons - I wore these all summer. This was Oslo (gosh, I miss it). I'll link on Stories. Back to the grindstone today. I'm still feeling really down about being back at it - any tips? And it's a tube strike in London this week 🙈 Rowan top and Chelsea trousers: @saintandsofia (the trousers have an elasticated waistband and are SO GOOD). ad/pr #saintandsofia #saintandsofiatrousers #saint+Sofia #saintandsofiatop #sustainablebrand
    1k
  3. I really, REALLY didn't want to write this post. I still feel ashamed, and I was also worried about the stigma. But the one thing which got me through the last hideous couple of weeks was the fact in recent years, we have become much more educated about the menopause. And that really helped. So here goes. A couple of weeks ago, I was hit with two sudden new symptoms. The first was an all-consuming anxiety, an anxiety I've been lucky enough never to experience before. It made me dizzy. It made me cry all the time. And the second one was even worse. It was the most intense brain fog I have ever known. It felt like operating behind five panes of glass. Large chunks of my day went missing. I had to write a list of the most basic tasks to do each day because I knew I wouldn't be able to remember them. I'm a barrister. I was petrified. How could I work with my brain not working? I have written this because if I can make even one person feel less alone by writing it then it will have been worth it. I've never had a hot flush or a mood swing. But it WAS hormones. AND I'm also writing this because there is hope. I'm out the other side now and if anything I feel better than ever now. I know it might happen again but I'm less scared. The person who helped me was my lovely friend Caroline Sheldon at @midlife_management (very much not an ad). I was tempted to increase my HRT but she suspected it was actually an oestrogen surge and she was right. She suggested some other options and within days, the cloud was lifting. I owe her so much. If you're in any way struggling please do see if she can help she offers free Zoom calls in the first instance. I am in no way an expert on menopause so please talk to your GP or meno expert. But these things also helped me: - I started the Couch to 5K app with a friend. Honestly I ran more than the 3 times a week! - Being honest with everyone. I told my daughters. I told my optician so she would write down everything I needed to remember. - the hardest thing was telling work. But I did. And the truth is, we have no business feeling ashamed. We do have business educating other women so we all feel less alone. Thanks for reading.
    1.3k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
66.42%
United States
6.28%
Brazil
4.35%
Ireland
2.58%
Spain
2.01%
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6. Rachelle Cox | Presenter

United Kingdom

🍀 Celebrating sensitivity & sustainable fashion 🎥 @docsbyrachellecox ✍️ words for METAL Mag, BRICKS 💌 @brickscollective @wearehoa

@rach.e.lle
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Get audience breakdown
Followers
20.8k
Fake followers
20.61%
Engagement rate
1.16%
Average Reel plays
6.2k
Audience gender
female
83.85%
male
16.15%
Top performing Reels
  1. pink noise
    33k
  2. anyone wanna play mermaids?
    121.1k
  3. There is so much insidious verbal and physical violence being thrown at Black and Brown people in the UK right now, especially at immigrants, asylum seekers and queer people of colour. It is vile the way that white people are behaving, and we need to be holding each other accountable and educating each other on why this cannot continue. Fixing inequality isn’t about punishing anyone, it’s about investing in society and each other. This is a CLASS war and we’re being fed empty lies by the hands of the people with banquets. Be curious and open minded to the evidence coming to light about how all of the struggles working and middle class people are facing right now in the uk are because of the growing wealth inequality due to the rich getting richer and owning more public assets and property, but then paying off politicians and newspapers to blame immigrants and people of colour. Highly recommend watching @garyseconomics youtube video “Why Labour Is Crushing Your Living Standards” and listening to @zarahsultanamp speak on this issue
    77.3k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
61.53%
United States
15.31%
Australia
3.68%
France
2.16%
Canada
1.9%
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7. Kayleigh

United Kingdom

Kayleigh: Mum | Kids Sustainable Fashion Specialist | Currently raging war against SHEIN Seen: @britishvogue @wgsn Let’s chat: hiyadally@gmail.com

@kayleighdally_
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Get audience breakdown
Followers
20.2k
Fake followers
16.69%
Engagement rate
1.28%
Average Reel plays
6.9k
Audience gender
female
92.38%
male
7.62%
Top performing Reels
  1. Is there anything you refuse to buy secondhand for your kids? Or are we all finally over the “new clothes are better” stigma? Let’s fight about it in the comments. ⬇️
    2.2k
  2. I left it too late to re order my biz cards before we went away. Pen to the rescue ✨✨✨ These are actually wayyyyyyy better than the usual ones anyway and vintage is only being spelt vintich from now on. Let me know if you get one ❤️ #bediddy #kidsvintage #kidsthrift #kidsthriftstore #childrensvintage
    1.4k
  3. In case you’ve been living under a rock… Last week I was shopping in my local charity shop with my 7 year old daughter. As we were going through the rails I came across a swimsuit (age 8) with padded cups in the breast area, from SHEIN. Since then I’ve started a petition with @changedotorg to stop Shein producing inappropriate kids wear and nearly 500 people have signed it 🙌🏻 But we can’t stop now, let’s keep pushing. Share this post, save, send to any groups you have that might be interested. Send it to some MEN. I’d love to see more dads, grandads, uncles, mates getting involved. Very woman heavy atm. Call at 11am today to take to the next step. Obviously I’ll bring you with me every step of the way. Link in bio to petition (and don’t forget to confirm email at end, or signature won’t count!) TY, TY, TY, TYYYYYYYYYYYYYYYY!
    1.1k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
75.89%
United States
7.03%
Australia
1.99%
France
1.52%
Spain
1.43%
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8. Beth

United Kingdom

👗rewearing your clothes is cool 🌟inspiring you to shop your wardrobe 💌bethlucy1903@gmail.com

@bethlucyblogs
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Get audience breakdown
Followers
15.3k
Fake followers
17.5%
Engagement rate
12.32%
Average Reel plays
821
Audience gender
female
80.15%
male
19.85%
Top performing Reels
  1. This was my first rented dress and honestly, this was not what I expected! 🫣 I did not expect the sizing for House of Cb to be so strange! I’m normally a size S (UK 8-10) and could not do the back of this dress up! I was going to try and do the zip up but of course, it’s rented, so did not want to break it! Sizing can vary when you can’t try clothes on in advance. Do you think being sustainable can sometimes backfire? Have you had sizing issues before with renting or buying a preloved item? 🤷‍♀️🌍💚 ( P.S This experience would not put me off renting though as I did find the whole process quite seamless and honestly, it’s so much better for the environment and our wallets to use something for a limited time rather than buy it!) 🌱✨ #sustainability #sustainablefashion #sustainableliving #slowfashion #slowfashionmovement #slowfashionstyle #slowfashionblogger #sustainablefashionblogger #ethicalfashion #ethicalfashionblogger #ecofashion #ecofashionista #houseofcb #rented
    5.4k
  2. Did you know that you only need to wash your jeans after 3-10 wears? 🤷‍♀️ I personally wear them at least five times before I wash them 🫶 (as long as I don’t stain them before then!) Some people even go five to six weeks without washing their jeans🤯 So, the next time you feel tempted to dump your jeans in the laundry basket after a single or couple wears, remember that as long as they’re not dirty you don’t need to do this🤍 Washing clothes can have a detrimental effect on the environment, using energy and increasing water waste. Our clothes also last longer if we don’t wash them all the time! 💚🌍 How often do you wash your jeans? #sustainability #sustainablefashion #sustainableliving #sustainableclothing #sustainablelifestyle #slowfashionstyle #slowfashionblogger #ethicalfashionblogger #ethicalfashion #ecofashionista #ecofashion #washingclothes #jeanslovers #slowfashionmovement
    5.3k
  3. Ad. I’m so excited to share with you 3Fruum, a fashion community which focuses on sustainability, quality and storytelling ✨🫶 @3Fruum have recently created the ‘Stories Wall’ challenge so people can share photos or videos of their meaningful clothes stories. The goal is to have a wall of interesting clothes stories from different people around the world! 🌍🌱 This way, the challenge will allow people to proudly share their different values and cultures with one another. 3Fruum also hope this challenge will promote diversity and inclusivity too! 💚🌱 An item of clothing which bears special significance to me is this purple dress, because it was my first ever online second hand purchase! ✨🌍 I bought this dress back in 2021 and this marked the beginning of my irrevocable shift from fast fashion to slow fashion 🌱I have worn it countless times when on holiday (as pictured here in Paris) and also casually at home! I have definitely got my thirty wears out of it ☺️🫶 Check out the link in my bio to share your own meaningful clothes stories! 💚 Do you have any interesting clothes stories? 🤷🏻‍♀️ #3fruum
    976
Engagement rate benchmark
  • Median
Audience location by country
United States
25.74%
United Kingdom
23.11%
Italy
4.9%
Australia
3.54%
Spain
3.24%
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9. Tiffanie Darke

United Kingdom

Luxury, fashion, sustainability 🍃What to Wear: new book out September 🍃Rule of 5 campaign 🍃 Writer 🍃 Sustainability shopkeeper @agora.ibiza

@tiffdarke
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Get audience breakdown
Followers
12.6k
Fake followers
20.67%
Engagement rate
1.52%
Average Reel plays
3.1k
Audience gender
female
80.29%
male
19.71%
Top performing Reels
  1. Wrote about France's groundbreaking legislation against fast fashion for @guardian today. The Lower Parliament voted unanimously for a fine of up to €10 per fast fashion garment and a ban on advertising on Thursday. This is a seismic piece of legislation designed to protect companies that make quality products from quality materials. Like smoking, drink driving and plastic bags, France thinks fast fashion is a danger to societal health. Gripping stuff! Link in my Stories @federationdupap @yannrivoallan @fannymoizant @viollandannececile
    1.5k
  2. Ready for Rule of 5 in 2024? It's great to have you here! It's been such a lovely experience travelling with all my Rule of 5 friends this last year, I couldn't possibly look back. Instead, I'm really looking forward to doing it with all of you again - only better this time. Quick reminder of the guidelines on these slides, but please remember they are just a guide. This is your challenge, it's important it's right for you, your needs and where you are in life right now. Having completed the challenge last year I can assure you it really is worth it, on so many levels. It resets your shopping habits, refreshes your relationship with fashion, deepens your relationship with style, saves you money (yes!), introduces you to creativity - and it helps the fight against climate change. I'm sure I don't need to tell you fashion is responsible for 8-10% of the world's emissions, has a huge waste problem clogging up deserts, seas and frankly any part of the world we can find to ship to, and is encouraging consumption at a rate far beyond that which the world's resources will allow. What's great about this challenge is that it is something we can all do, it is enjoyable and revealing and if enough of us do it, it could change the current trajectory we are on. So give it a go! Your wardrobe (and your happiness levels) will thank you. Do subscribe to the newsletter via link in bio as the first bulletin will be going out tomorrow, with lots more detail (don't worry, it's not that complicated). #ruleof5 #sustainablefashion #2024
    1.1k
  3. Thankyou so much @katiecouric for spotlighting my new book, helping us rethink our relationship between luxury and sustainability. Book is out September 4th but already so much excitement! It's so amazing to be playing in America again, I admire so much the ambition and passion that runs through everything and honoured to be included. There are some truly inspirational pockets of media sharing progressive and engaging coverage of the issues and Katie and @katiecouricmedia is one of them. Sign up to Katie's newsletter for more (link in my Stories and What to Wear Highlights) And thank you too to the phenomenal team at @broadleafbooks
    923
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
71.52%
United States
10.51%
France
2.34%
Italy
2.08%
Spain
1.48%
profile picture

10. Ryan Marshall

United Kingdom

UK/ 💪🏼 #retiredscooterrider

@lllkjjjjhsh
@RaveShortz
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Get audience breakdown
Followers
11.1k
Fake followers
22.03%
Engagement rate
8.42%
Average Reel plays
-
Audience gender
female
15.29%
male
84.71%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
35.91%
United States
13.5%
Australia
10.11%
France
8.61%
Spain
4.39%

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11. Jane Shepherdson

United Kingdom

Chair of mywardrobehq, the UK’s top luxury fashion rental, Sustainable Fashion Expert, Director of London Fashion Fund, Smartworks Trustee. Printmaker

@janeshep
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Get audience breakdown
Followers
9.7k
Fake followers
20.64%
Engagement rate
2.37%
Average Reel plays
4k
Audience gender
female
83.32%
male
16.68%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
77.86%
United States
5.49%
Spain
1.72%
Ireland
1.4%
Australia
1.28%
profile picture

12. Immy Keys | Illustrator

United Kingdom

Illustrator & advocate for kindness ✨ Vegan 🌱 Sustainable fashion 🌿 Norwich/Brighton📍 Etsy shop: immykeysco ✏️ drop me an email info@immykeys.com ⚡️

@immy.keys
Check contact details
Get audience breakdown
Followers
8.9k
Fake followers
17.15%
Engagement rate
1.4%
Average Reel plays
1.8k
Audience gender
female
92.79%
male
7.21%
Top performing Reels
  1. Reasons to be kind to pigeons. 💚 . Pigeons deserve far more compassion and respect than they're given by humans. Here's a few reasons to re-think how they you view them and take the time to give out some small acts of kindness. From putting out seeds & grains to helping an injured bird get the care it needs. 🌱 . 💚 Pigeons can recognise humans & form bonds with those who care for them . 💚 They are also one of only ten species able to recognise their own image in a mirror and have shown excellent memory skills . 💚 Pigeons pair for life & both parents take an equal role in caring for their young . 💚 Pigeons saved many lives in WW1 & WW2 by delivering vital messages, meaning 32 received the Dicken Medal (The highest award an animal can recieve whilst serving) for 'outstanding acts of bravery' . 💚 Just like cats or dogs, humans domesticated pigeons thousands of years ago . 💚 They were kept as pets or messengers, but as technology evolved we have abandoned them . 💚 Pigeons are protected & it is illegal to destroy nests or harm one . #pigeon #pigeons #pigeonfan #pigeonlove #veganlife #animallover #noanimalcruelty #birdlovers
    58.7k
  2. These are just a few examples of Racism in the UK. Racism comes in a variety of forms, some of which are harder to see than others . In their recent study @clpe.org.uk found that in 2018 Only 4% of all the children's books published that year featured main characters who are Black or minority ethnic, in 2017 the figure was even lower, at just 1%. Now know that 25% of pupils in UK primary schools are of minority ethnic origins (33% inc White non British) . At Russell group Universities White Academics earn on average £52,000 whilst Black academics earn only £38,000✖️ . In UK schools most pupils are not taught about Britain's colonial past, the transatlantic slave trade, the contribution of Black soldiers in WW1 & 2 & positive contributions of Black historical figures are left unmentioned . Black and minority ethnic workers make up 12% of the U.K. Workforce, so why is it the case that they make up only 6% of management positions . A study was carried out by experts based at The University of Oxford where they applied to 3200 jobs, randomly varying the minority background of job applicants while keeping their skills, qualifications and work experience constant. The study found that applicants from Western Europe and the US were received just as well as those in the majority group, whereas those from the Middle East and North Africa were most strongly discriminated against . How you can help: . Support children's books that represent well developed Black & minority ethnic characters 📚 A few examples include: @vashtiharrison's Little Leaders: Bold Women in Black History, @mistyonpointe's Firebird & @coilyandcute's Don't Touch My Hair 📖 . Sign the petition to teach Britain's colonial past as part of the UK's compulsory curriculum (link in @esmie.jpg's bio) . Visit @theblackcurriculum for free educational resources (if you are in the position to please also donate) . . Do not remain silent if you witness a racist act in your workplace . Hire, promote and support Black professionals. If you're reading this post right now you're on instagram & have the power to promote Black creators 🌟 . #blacklivesmatter #racism #ukracism #blacklivesmatteruk #antiracism #blm
    24.8k
  3. As a society we purchase 400% more clothing today than we did 20 years ago. This is fuelling a demand for fast fashion at low cost and as a result those involved in the supply chain are suffering. By spending money on large amounts of fast fashion you're telling retailers that this kind of treatment is okay, but you have the power to make a choice. Tell them you won't stand for this and instead put your money towards companies that create safe and fairly paid jobs for these women. Help make their voices heard and put a stop to this toxic cycle 💛 Buy second hand & support small brands, invest in quality pieces that'll last you and next time you go clothes shopping ask yourself how many times you're going to wear that item, this way you'll end up with a wardrobe full of things you cherish 💕 . Tag your favourite ethical brands down below ✨ . #fastfashion #fashionrevolution #ethicalfashion #sustainablefashion #sustainability #ethical #feminism #womensrights #fairtrade #kindness #vegan #veganlove #slowfashion #slowfashionblogger #whomademyclothes #shopsmall #fashionrevolutionweek
    4.9k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
31.88%
United States
28.38%
Australia
6.08%
Canada
5.23%
Spain
2.57%
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13. Lucie

United Kingdom

slow fashion, good vintage, thrifting & antique shopping!!! ♻️ trying to live a sustainable-ish life 🏡 renovating & DIY’ing ❣️norwich / london

@luciejenbea
@luciejenbea
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Get audience breakdown
Followers
6.6k
Fake followers
22.07%
Engagement rate
1.3%
Average Reel plays
2.9k
Audience gender
female
79.03%
male
20.97%
Top performing Reels
  1. happy first birthday gussy we love you more than you know! 😭❤️
    9.5k
  2. if you’ve followed me for a long time, you’ll remember me wearing a rainbow of colour. this colourful phase was heavily influenced by scandi style and was really the start of the development of my personal style I know and love today. until 2019 I wore black almost exclusively, because I felt it was easy to put the pieces together - then I went the other way, full send into the pastel lucie era lol. I still love colour, but I found that with shopping secondhand I was buying colourful clothes but very few of them worked well together. I have a wardrobe full of colour but lacked the basics required to have a versatile wardrobe that stood the test of time and surpassed trends. over the past year i’ve been working on building out my wardrobe staples and i’ve been styling outfits that make me feel more adult or more “chic” as @nicoledyson_ says. here are some of those outfits that the wardrobe staples i’ve been investing in (you’ll see a few pieces repeated because I wear them 24/7) thanks for sticking around the witness the evolution of my style 🫶🏻
    237
  3. Let’s go to the carboot together 👋🏻 swipe to the end for a surprise lol. biggest regret is the spanish fruit bowl but I don’t have space for it right now. so glad carboot season is back. my weekly joy!! - secondhand hand finds, secondhand shopping, car boot sale, car boot haul, antique shopping
    124
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
62.09%
United States
8.91%
France
2.61%
Australia
2.41%
Spain
2.34%
profile picture

14. Sammi

United Kingdom

Stitching a beautiful and sustainable handmade wardrobe✌🏼 〰️Not currently taking orders〰️

@samanthabennett__
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Get audience breakdown
Followers
6.2k
Fake followers
13.77%
Engagement rate
1.56%
Average Reel plays
4.8k
Audience gender
female
97.06%
male
2.94%
Top performing Reels
  1. Whipped up a @mccallpatterncompany #m7969 yesterday because I was so inspired by @pippy_eve a few months ago when she made a dress and top and I’m so glad I did- what a beautiful pattern! Rather than a dress which is what the pattern is originally for, I hacked it into a blouse ✨ by shortening the skirt. I left the bodice as it was and decided not to lengthen as I wanted to keep the peplum effect! I’ll be honest, it was a bit touch and go for a hot second there, but I’m so happy with the result. Already planning the others I’ll be making!! Navy linen anyone?! 🤤 I’ve been loving @atelierbrunette again and used their cotton gauze-, which I bought from @lamazifabrics -it is SO DREAMY. So soft and but with a bit of structure which is perf for the sleeves. The sleeeeves of my dreeeams! I’m obsessed 👍🏼 what do you think? Will you be trying this pattern?
    1.4k
  2. I reckon everyone’s learnt something new about themselves in the past year. The thing I’ve learnt about myself: I bloody love a frill. Patterns: @mccallpatterncompany #m7969 hack @merchantandmills #mmflorence top
    827
  3. GIVEAWAY CLOSED✨🍂 In celebration of the new season, I wanted to do a giveaway. And even more exciting, it’s in collaboration with a wonderful independent business @alicestewartjewellery ✨ Alice handcrafts all jewellery herself and they are stunning. I am offering a Roma dress- in any linen of your choice and Alice is offering a solid sterling silver, OR gold plated sterling silver necklace with a beautiful acorn pendant. About the necklace, Alice says ‘A symbol of strength, the small but hardy acorn reminds us that great things can come from the smallest beginnings’. Isn’t this the perfect quote and encouragement for us small businesses?! So! To enter- you need to do 3 things: 1. Like this post. 2. Follow both @ragtradeclothingco and @alicestewartjewellery 3. Tag a friend who would really love these things. For every tag you get an entry!
    748
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
38.65%
United States
20.82%
United Arab Emirates
6.21%
Australia
4.3%
Canada
3.19%
profile picture

15. Rachel Arthur

United Kingdom

Systems thinker, strategist, writer, speaker Sustainable fashion at @unep Sign up to my weekly newsletter👇

@rachelarthur
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Get audience breakdown
Followers
6.1k
Fake followers
19.17%
Engagement rate
1.95%
Average Reel plays
1.9k
Audience gender
female
82.52%
male
17.48%
Top performing Reels
  1. Had biblical weather on my annual trip with @rachel_arthur - rain, hail, sun and wind- but then a bloody double rainbow came out and crowned us 🌈 🌈 🌈. Get in! We didn’t stop talking. Not once. Even fell asleep mid chat. And I still feel we’ve still got more to say. That’s why we need to go away with our friends or simply have sleepovers away from our families as adults. (And thank you @elizahopewell for the stunning plate art - a feast for the eyes). #friends #sleepover #roadtrip #staycation #friendsummit #rainbow
    1k
  2. We’ve moved out of London! 20 years later - give or take - and we’ve headed “home” to Hampshire. To the countryside. Work will generally continue as usual, but with a little less in-person/in-town attendance, which is basically how it’s been for the past 3 years anyway. Otherwise, new adventures ahead! The last two weeks in pics = so sad to go, but beyond happy to arrive. 🌳🌱💚 #newhome #family #commuters #hampshire #countryside
    382
  3. She’s moved to the country but we’ll still talk to her. Just. @rachelarthur 😘 🌱 @luckybuckley ♥️ 🥾 #unihousemates #bankholiday
    359
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
55.46%
United States
15.27%
France
2.68%
Ireland
2.31%
Italy
2.26%
profile picture

16. Victoria Lee - Sustainable Fashion Stylist

United Kingdom

Sustainable Fashion Stylist 🫶🏽 Scottish Stylist Of The Year 🖤 @hospiceshops Retail Ambassador 📍 Glasgow

@sustainable.stylist
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Get audience breakdown
Followers
6.1k
Fake followers
23.98%
Engagement rate
1.39%
Average Reel plays
2.7k
Audience gender
female
93.09%
male
6.91%
Top performing Reels
  1. SAVE FOR LATER 📍 Loads of people have been messaging asking where I shop, there’s no gatekeeping here angels so here’s the route I take! You start at the fabulous @catscrowroad and make your way to the top of Byres road and this route has 13 different charity shops that are always banging!! Sorry for the shoddy google map work, I wanted to get this done before the weekend and I’m not going to be back out at the shops tomorrow 😂 Let me know if you make it down to Partick for a shop! ✌🏼
    28.3k
  2. I’ve been keeping a secret from you all!! 🤫 I’m absolutely DELIGHTED to announce I’m the first ever retail ambassador for @hospiceshops 😭 Starting with the ‘40 for 40’ campaign which is encouraging people to buy looks for under £40 in the retail stores to help support the wonderful work this charity does within the hospice. I can’t wait to dive into this role and help out the best way I can - by helping more people shop secondhand!!! This is an absolute dream come true so a massive thank you to the whole team for believing in me and trusting me with this role!!! Here’s to the future!! 🥂
    7.6k
  3. ad December is a busy month filled with lovely events, parties and gatherings but, also filled with something that’s guaranteed you a spot on the naughty list - overconsumption 😬 @howtowasteless challenged me to source a secondhand outfit to show you guys just how easy it is to go sustainable this party season! I created a pinterest board of outfit inspiration, and realised I was missing a glitzy skirt and a little black dress to wear to the events I have coming up (can you believe I didn’t own one yet?!) I sourced a gorgeous skirt, which I’ll also be able to wear as a top,and with other pieces I already own, and a dress that works both worn correctly, and worn backwards to make sure I get the most out of buying these pieces. We can have a less-than-ideal relationship with clothing sometimes, throwing pieces away after one use, so hopefully this will encourage you guys to buy better, and most importantly, buy secondhand! 🥰✨ #sustainablestyle #sustainableoutfit #charityshopfinds #rewearyourwardrobe #christmasoutfit #festiveoutfit
    4.7k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
71.75%
United States
9.32%
Spain
3.3%
Australia
1.55%
Canada
1.17%
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17. Fabulous Miss K

United Kingdom

Sustainable fashion stylist. Ambassador @slowfashion.movement Secondhand style, outfit repeater. Pro age and MS warrior.

@fabulousmissk
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Get audience breakdown
Followers
5.4k
Fake followers
14.34%
Engagement rate
1.14%
Average Reel plays
800
Audience gender
female
83.42%
male
16.58%
Top performing Reels
  1. Emerging from the sea this morning, after an invigorating swim. And yes, I am wearing a swimming costume and will ignore the negative comments that some people will feel.the need to post about an older woman who has a tummy and flabby bits, but who cares? As a 60 year old I will not be ashamed to wear what I want just because society doesn't like seeing non perfect older bodies. Swimming costume secondhand from @nansa.charity.shops #olderwomen #normalizenormalbodies #allbodysarefabulous #vitaminsea #secondhandfashion #seniorstyleblogger #60 #olderbodies #olderbodiesarenotinvisible #beachbody
    4.5k
  2. First swim of the year today and a reminder that you already have the perfect beach body. It felt good to get in the sea and for a little while, not feel numbness or pain. @cromerbythesea Dress and swimming costume both secondhand from @nansa.charity.shops #vitaminsea #beachlife #beachbody #swimsuitready #olderwomen #allbodysarefabulous #olderandbolder #mswarrior #msawareness #myhappyplace #ageisjustanumber #ageismisneverinstyle
    3k
  3. Forever an inspiration. You paved the way for style at any age. Life is tooshort to wear boring clothes. Fashion you can buy but style you must possess. RIP you fabulous colourfull queen. #stylehasnoagelimit #irisapfel #styleicon
    324
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
83.17%
United States
6.52%
France
1.4%
Germany
0.73%
Australia
0.73%
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18. Nelle

United Kingdom

Sustainable and Recycled Fashion 🌱

@lucid.seams.nelle
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Followers
5.2k
Fake followers
13.64%
Engagement rate
3.69%
Average Reel plays
-
Audience gender
female
94.56%
male
5.44%
Top performing Reels
  1. I've seen a lot of discussion recently about not passing negative judgement to those who still shop fast fashion, and I wanted to address this myself, alongside acknowledging that those still over consuming, despite buying everything second hand or from sustinable business, are still maintaining the consumerist culture that is fuelling the fast fashion industry. We absolutely must be conscious of our spending habits, and avoid fast fashion everywhere we can, but it's not as easy as just 'not buying fast fashion' for a lot of people, and we must understand this, and still celebrate individual's efforts, even if they don't align with our own forms of activism. I will admit, when I first started running my loud mouth about anti fast fashion activism, I passed judgement to those who still wandered around Primark and H&M, but, as should the norm with every activist's journey, i've listened, I've learnt, and I've acknowledged and understood the privilege I have to have easy access to second hand and sustainable clothing in my size. This anti fast fashion movement will not succeed unless we understand, support and celebrate eachother. Just be your own smart, be kind and enjoy the journey 🌍❤️ . . . . . . . . . . #secondhand #secondhandclothing #thrifted #thriftedfashion #recycledfashion #activism #environementalacitivsm #civilrightsactivism #antifastfashion #sustainablefashion #sustainablelifestyle #slowfashion #ecofashion #greenfashion #sustainablebusiness #charityshopping
    12.2k
  2. 🛍️ A GUIDE TO PLUS SIZE THRIFTING 🛍️ (Re-post as I didn't realise Canva had saved one of the slides wrong 🙄) Throughout my sustainable fashion journey I've learnt so much about the privileged position I am in, to have access to second hand shops and sustainable businesses, with everywhere offerring items that will fit me. 'Thin' privilege is something that we all need to acknowledge and understand when supporting our fellow thrifters 💛 Shopping plus size can be really daunting and difficult, so here's a guide to Plus Size thrifting, with advice from plus size shoppers, how 'Thin' shoppers can help, and some size Inclusive independent brand recommendations at the end! As a I learn and grow as an anti-fast fashion activist, I really want to offer support and resources to every kind of thrifter. Please know that ALL advice given in this post is not from myself, I've just compiled the advice from Plus Size thrifters. I would never want to be that nob that offers her advice as an outsider that hasn't had to experience the struggle. Save for later, and share among the thrifty community 👉🏼 Help your fellow thrifters in having the most positive thrifting experience they can have, and support and love everyone for their efforts in alleviating a little pressure on the world and it's people 🌍❤️ Big thank you to @rosetintedsunsets @azriana and @katiekelleherx for contrubuting advice ❤️ . . . . . . . . . . #thrifted #thrifting #thriftedfashion #secondhandfashion #ecofashion #sustainablefashion #ethicalfashion #greenfashion #slowfashion #plussize #plussizefashion #slowfashion #sustainablelifestyle #ecofriendlylifestyle
    3k
  3. Now that I've stopped seething for 5 minutes, I've finally managed to gather my thoughts in regards to Pretty Little Thing offering a 99% discount 3000+ styles of clothing... It frustrated me to see SO many people NOT talking about or achkwnoledging how awful this sort of consumerist marketing is (outside of this eco conscious each chamber that we're in). To see hundreds of Tweets of girls excited over buying £50+ items for less than £20 makes me so sad. I'm not angry at them, because we've been conditioned to seek a seratonin rush through consuming a lot whilst spending very little. But it's the responses to those who did question why, amid a climate crisis, Pretty Little Thing decided that this was acceptable. Responses claiming that those who are angry are being ignorant of poor, working class people who can only buy from fast fashion outlets. But why are we pretending that it's those on low incomes buying necessities that this is benefiting? We have said TIME AND TIME AGAIN, WE ARE NOT targeting those who are just trying to clothe themselves and their family. But WE NEED people to understand why situations like this are dangerous, for the workers that makes these clothes, for the planet and the literal future of Human being and all other species on this earth. WE NEED people to understand that our habits as consumers HAVE POWER, and that when those who are aware of the unethical practices of this sort of business model, choose to continue to give money to these companies when they have the means to shop more consciously, they are simply saying that they are ok with it. That they are fine and comfortable with women starving and working for pennies just so they can have a bargain. Companies like Pretty Little Thing are greatly contributing to the destruction of this planet and to modern slavery. I am so SO TIRED of us trying to influence others and work towards a global ethical standard of living whilst shit bags like this are sending us 10 steps backwards. I'M ANGRY, WHY AREN'T YOU? My post definitely summarises my thoughts better than this caption but PLEASE START GIVING A SHIT.
    1.6k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
49.88%
United States
13.67%
Ireland
11.39%
Australia
3.84%
Canada
2.24%
profile picture

19. Olivia Black. Genderless. Sustainable fashion.

United Kingdom

Luxury Fashion Brand 🤍🖤 #Sustainable, #Genderfluid, #Inclusive, #britishmade from #deadstock materials Join the #evolved 🧷 shop online link in bio 🔗

@oliviablackfashion
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Get audience breakdown
Followers
5k
Fake followers
8.95%
Engagement rate
2.67%
Average Reel plays
2.6k
Audience gender
female
90.17%
male
9.83%
Top performing Reels
  1. HOW TO TRAIN YOUR DRAGON 🖤 we said TOOTHLESS IS HERE with the fit 🚩 i had the absolute honour of being invited to an immersive experience & screening to celebrate the release of #HowToTrainYourDragon ❤️ and to celebrate it, we had the opportunity to enter the world of Berk- and i obviously had to do it in style 🦇🦇🦇 walking into berk with the immersiveness of @framelessldn had me SOBBING. ✨ working with the incredible @oliviablackfashion to literally BRING Toothless to life, with a Dragon Scale Corset & wrap, and a custom-made Toothless Tail handbag ❤️🐾 i won’t spoil anything, but as someone who has always sobbed at the original, i BAWLED my eyes out at this live action. it was so beautiful. @nicoparker & @masonthames are just THAT duo. IN CINEMAS 9TH JUNE ❤️ thank you @universalpicturesuk & @httydragon for the most incredible day 🦇 and you guys always know i’ve got something up my sleeve… MORE TO COME with my VERY OWN Toothless 🖤🐈‍⬛🐾 outfit: @oliviablackfashion mua/hair: @makeupbyrossino #HTTYD #HowToTrainYourDragon #universal #film #movie #redcarpet #london #hiccup #astrid #fashion #couture #event #premiere #HTTYDMOVIE #isleofberk #costume #cosplay
    3.7k
  2. WE NEED MORE WOMEN IN GAMES 🤎 the loveliest night at the BAFTA NOMINEE PARTY with @bafta for their #BaftaGamesAwards ✨ i got the pics back & lily SLAYED with these. one of my fave voice actress asked me if i was a nominee & i think i may have peaked (last slide along w a few of the MANY other women in games who inspire me 🥹) i love the games industry, but especially this past week where i have met just so many incredibly strong and gorgeous women and non-binary angels - who are all just about empowering and emboldening other women. and to all the women who were so welcoming and styled me, you are GORGEOUS. to celebrate such an incredible selection of games, artists, developers, publishers etc and get to do that with these gorgeous souls the night before the awards was just gorgeous. AND i got to work with @oliviablackfashion wearing their ‘Evolution Blazer’ to match the theme of Aloy, in which their line is ethical, sustainable AND genderfluid — all three values i am really HERE for. and have been striving for especially in the last two years 🤎 also to meet new girlies from across the pond and just vibe instantly — @humberly you are an ANGEL. ✨✨✨ WHAT A WONDERFUL EVENING 🫶🏻 outfit: @oliviablackfashion hair: @glowandry @hairbybethansteers makeup: @stilauk @kerrywhitemakeup 📸 photography by @lily_sadin #bafta #baftagamesawards #gaming #womeningames #playstation #awards #london #event #redcarpet #aloy #horizon #horizonforbiddenwest #horizonforbiddenwest #voiceactor #gameawards
    2.4k
  3. What’s a wish you’ve made that came true? For as long as I can remember, I’ve wished for a puppy. Well. Slight lie. When I was really small and unrealistic, I used to ask Santa for a pony every Christmas (bear in mind I grew up in London). But when we “met in the middle” and got a cat, I realised the sheer joy of something small and fluffy that lives indoors. Since then, I wished for a dog. I tried just about everything in between - tamagotchi, furbi (remember those?!), sims pets.. nothing quite cut it. Then about a year and a half ago, I got Olive. My wish came true and she has changed my world ♥️♥️ In other news, @disneystudiosuk #SnowWhite was every bit as magical as I hoped ✨ thank you @concordemedialondon ♥️ Blazer by @oliviablackfashion
    628
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
64.4%
United States
11.69%
Australia
2.63%
Ireland
2.24%
Canada
2.17%
profile picture

20. amie holt

United Kingdom

Curated collection of products from female owned small businesses 🤘 click the link to shop, read the blog and submit your brand for a feature 🍄

@amieholttt
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Get audience breakdown
Followers
4.1k
Fake followers
7.16%
Engagement rate
1.07%
Average Reel plays
-
Audience gender
female
96.79%
male
3.21%
Top performing Reels
  1. She sells sea shells on the sea shore 🐚 After loosing my job in advertising due to COVID, Anaïs started her own business of sustainable furniture refinishing and eco homeware. She’s just launched her Terrazzo collection and it’s amazzzinnn Available to shop over @anarose_studio
    392
  2. Competition now closed! Super excitedddd about this so going to do a lil giveaway! Follow @galswhomake like this post and tag a mate for a chance to win on of our January Reset Boxes!! If you are also super excited and want to buy one now, the pre-order price is £27.50 - will increase to £30 all products have been revealed, and it’s worth £40! If you do win and you’ve already ordered, you can chose a refund or another box! A carefully curated box containing 6 items from female owned small businesses to help you kick off the year focused and reset Full product list will be revealed soon and the box will be posted early Jan! Competition will end 27th December 2020, UK only, winner will be announced on stories! Good luck!! 💕💕
    381
  3. These colours 💫💕 Mel, mum of 3 (and crazy craft lady) makes earrings and homewares over at @bonadea.creations Her work is all about following her gut, unapologetically, and encouraging other women to do the same. Her style ranges from neutral, muted tones to badass rogue colours depending on her mood on the day. She has lots of lovely pieces that would make great gifts and also take commissions
    341
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
81.51%
United States
5.85%
Australia
1.18%
France
1.11%
Canada
0.93%
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