Top 20 American Ethical Fashion Influencers on Instagram (Jul 2026)

We found 31 ethical fashion Influencers in United States
These influencers mention 'ethical fashion' in their Instagram bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
07/27/2026
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1. Sustainable Fashion Friend

United States

🔍 I know who makes their clothes substack: @sustainablefashionfriend ↓ Helping brands with ethical sourcing and sustainability

Followers
91.3k
Fake followers
15.84%
Engagement rate
1.75%
Average Reel plays
65.9k
Audience gender
female
90.4%
male
9.6%
Top performing Reels
  1. 210 978
  2. 32 601
  3. 17 651
Engagement rate benchmark
  • Median
Audience location by country
United States
32.68%
United Kingdom
9.96%
Canada
5.71%
Australia
4.64%
Germany
3.61%
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2. Katie Hovell

United States

✏️ 3rd Grade Teacher ✨ Sharing things I love! 🎀 Ethical Fashion 📚 Books 🌸 Crafts ☕️ Mom Life

Followers
33.8k
Fake followers
20.17%
Engagement rate
11.81%
Average Reel plays
3.4k
Audience gender
female
96.74%
male
3.26%
Top performing Reels
  1. 458 141
  2. 22 013
  3. 7 011
Engagement rate benchmark
  • Median
Audience location by country
United States
32.85%
Brazil
6.6%
Italy
6.31%
Poland
5.31%
Spain
4.39%
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3. karlie

United States

+ climate justice, plants, ethical fashion + imperfect sustainability 📍portland, or ✉️ imperfect.sustainability@gmail.com

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5. Irina V. Pantaeva

Creator of the PEACEFUL WARRIORS UNITED Art-Couture ethical fashion. @imgmodels @models1 @visagemodelszurich

Followers
9.5k
Fake followers
28.16%
Engagement rate
2.27%
Average Reel plays
3.3k
Audience gender
female
60.89%
male
39.11%
Engagement rate benchmark
  • Median
Audience location by country
Russia
39.55%
United States
29.27%
Brazil
2.63%
United Kingdom
2.55%
France
1.99%
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6. Pumulo K. Nguyen

United States

🏳️‍🌈⁣🌈🏳️‍🌈 ⁣ ♻️Secondhand/Sustainable fashion enthusiast 🪴Plant & Dog mamma ⁣ 🌿Imperfect Green/ethical living ✌🏾⁣ 📍Omaha, NE ⁣

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7. Leanne Mai-ly Hilgart

United States

Vegan forever for always #fortheanimals 💁🏻‍♀️💕 🐑 Ethical Fashion Designer SF | Launching @animalpeople.co Founded 1st Vegan Fashion House @vaute_nyc

Followers
8.5k
Fake followers
27.21%
Engagement rate
2.77%
Average Reel plays
4.9k
Audience gender
female
76.02%
male
23.98%
Top performing Reels
  1. Hello friends (& VAUTE friends!!) Launching today is my new brand HUMANS WE LOVE, finally, today! 9 months officially working on this nearly every day - and 9 months before that I wrote the plan for HumansWeLove.com as a luxe ethical jewelry brand (with some vegan gowns too fine maybe i guess) 😆hoping to transfer my skills in ethical fashion to ethically sourced gemstone & recycled gold engagement rings. BUT, when I hated my actual jewelrymaking class and, my biz plan didn’t win a female entrepreneurship grant I’d need for the starting inventory - I realized there might be a part of the plan I COULD start: vegan zero waste gowns - sourcing Deadstock, fabric remnants, vintage trim, and handmade elements by female artist entrepreneurs supporting themselves and those they love, around the world, and then bringing designs to life that incorporate all of these unique and wondrous elements. And to my surprise - it was fun, really fun. I could take everything i had learned about each element of the process (concept, sourcing, development, hiring, business modeling, branding, website design) and utilize it but with the many hard lessons I had learned. I could choose to create again this time with a very important understanding, that I am limited. In learning so much about my very tangible limits as a human and entrepreneur - I have this time chosen to create this brand with those limits in mind to create a TINY & SLOW business model that feels sustainable and allows for me to have a sustainable life (🤞🏼!) while making the impact I can for the earth, animals and artists. More soon! But overall this is what the brand is all about I really hope it can be helpful in some way to you ♥️ = TINY DESIGN DROPS (due to very limited deadstock elements) of our Zero waste vegan bridal gowns made in NYC + Featured favorite most beautiful vegan shoes & ethical fine jewelry by female entrepreneur designers who inspire me so + Vegan & sustainable vendors for your weddings, events, and basically any celebration you hope to secretly feed everyone you know vegan food at 😋 Photos by the amazing @a2m !!!
    15 521
  2. 1 089
  3. Them: THERE’S NOTHING VEGAN in Siena! Me: let’s just seee 🕵🏻‍♀️♥️ 🍕🍝🍦🍔 #veganitalia #1: @bruscelloconceptstore GRAZIE MILLE for this dedicated vegan menu!! feat. beet risotto, their homemade bread and truffle oil and this super yummy hummus complete with my candlelit cobblestone outdoor seating Only You / Marisa Tomei dreams 💃🏻 2. The OG Cheeseless pizza at its finest @pizzeria_alle_scalette where all the locals go ✨🍕 their seed crust with sesame, chia, pumpkin seeds INSIDE the dough 💯 3. Perfect creamy vegan gelato complete with vegan waffle cone! Dark chocolate, pistachio, hazelnut yes yes yes @gelateria_ilmasgalano_ 🍦✨ 4. If you’re eating at a traditional Siena restaurant, most noodles are egg noodles BUT! if you see Pici on the menu those are vegan by default! Get a tomato sauce + all the veggie sides 😋 5. Susy Sushi (use Google Maps for the correct address! near the stadium) has a vegan poké bowl and these sweet purple yam filled cuties that google translated to “green tea meatballs” 🍵 🍖😆 6. Found ✌🏼 cute spots with vegan burgers including this handmade mashed potatoes burger for 5 euros by @paninotecadapoldosiena so very yummy!! 7. If you’re flying out of Rome, @autogrill just created this amazing all vegan WOW burger with vegan cheese, bacon and a turmeric bun it’s so good 😍🍔 Found these with zero Italian skills 🙈 scouring all the sites (happy cow, Yelp, google etc) asking everyone and checking irl menus so if you’ve found other spots pls share below!! Not the easiest city for vegan but everything was sooo yum (+ PRETTIEST outdoor seating!) If you stop in this bella città piena di musica hope this helps un po 😘😘♥️ miss you already #Siena
    1 029
Engagement rate benchmark
  • Median
Audience location by country
United States
68.22%
Canada
5.95%
United Kingdom
4.27%
Mexico
2.56%
Australia
2.44%
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8. Nora Nora Nora

United States

For what do we ‘gram but to make sport for our neighbours and laugh at them in our turn? +Slow and ethical fashion +Size inclusive

Followers
6.8k
Fake followers
23.52%
Engagement rate
9.48%
Average Reel plays
-
Audience gender
female
90.16%
male
9.84%
Top performing Reels
  1. 3 536
  2. 1 921
  3. 1 713
Engagement rate benchmark
  • Median
Audience location by country
United States
63.93%
Canada
10.78%
United Kingdom
6.08%
Australia
3.71%
Germany
1.35%
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9. Beth | Tall Fashion Blogger

United States

6'2 | Tall+Ethical Fashion | Triple Negative Breast Cancer Survivor ⬇️Click for more⬇️

Followers
6.4k
Fake followers
32.7%
Engagement rate
2.94%
Average Reel plays
3.7k
Audience gender
female
83.57%
male
16.43%
Top performing Reels
  1. 4 681
  2. 459
  3. One year ago today, I heard the dreaded words “you have breast cancer” and my life changed forever. I was 42. I had just started working again after a 5 year break My daughter was starting Kindergarten and I was excited to prioritize some stuff for me. Instead, my life has been a whirlwind of endless doctor’s appointments, chemo, immunotherapy, surgery, side effects and ups and downs. This is not how my life was supposed to go! I’ve tried hard to lean into positivity and gratitude this past year. I have SO much to be thankful for in my life and I constantly remind myself of those things. But there are also some days when my life just SUCKS and I get pretty despondent. Sometimes I obsess over having a recurrence (especially since I tested as being very high risk for that) and what that would mean for my longevity. 100% a roller coaster existence! I’m happy to report that my first Signatera blood test (which maps the DNA from your tumor and then looks for fragments of that DNA in your blood) came back NEGATIVE. Woohoo! Receiving that test result was the happiest I’ve been in the past year and it has helped to quell some of my negative thoughts. A couple of things I’ve learned along the way that I want to pass along: 1️⃣ DO THOSE SELF CHECKS! I’d had my routine mammogram 9 months prior to finding the lump and it didn’t show anything. I never did routine self checks. IDK what possessed me to feel around that morning in the shower, but I am SO glad I did. I will forever be a fan girl of self checks and hope I can inspire you to do regular ones!! 2️⃣ DENSE BOOBS - If you’re told you have dense breasts after your first mammogram, talk to your doctor about whether a follow-up ultrasound or MRI (both of which can sometimes be better at detecting cancer when you’re dense) makes sense for you. I wish I had been offered extra imaging at my last annual mammogram before my diagnosis. I also wish I had been proactive and requested the imaging myself, but when you’re told the mammogram looks fine, you think “Cool Cool. I’ve checked the box for the year” and go on with your life. If you ever have any questions about BC, please reach out. I’m here for you!
    441
Engagement rate benchmark
  • Median
Audience location by country
United States
57.99%
United Kingdom
10.74%
Germany
4.13%
Canada
3.79%
Australia
3.24%
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10. Deana Blaise

United States

Elevated ethical slow fashion Hand smithed jewelry @spellcaster_by_everblaise Made with magick and love 🌙✨🔮

Followers
5.3k
Fake followers
12.42%
Engagement rate
1.29%
Average Reel plays
992
Audience gender
female
86.97%
male
13.03%
Engagement rate benchmark
  • Median
Audience location by country
United States
86.18%
Canada
2.56%
United Kingdom
2.44%
Australia
1.16%
France
0.81%

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11. Deedee

United States

German stylist, sustainable ethical fashion designer, raising two multicultural children with my Brazilian love. Based in Miami, Fl

Followers
4.1k
Fake followers
17.56%
Engagement rate
2.89%
Average Reel plays
1.7k
Audience gender
female
73.06%
male
26.94%
Top performing Reels
  1. 17 481
  2. 4 114
  3. 709
Engagement rate benchmark
  • Median
Audience location by country
United States
64.86%
Brazil
9.27%
Germany
5.32%
Australia
1.49%
Italy
1.28%
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12. Laura Cuervo | TX

United States

Striving for low-waste living🌱 Ethical Fashion only Colombian by Birth, Texas Ex by the grace of God🤘🏼 Travel • Sustainability •Urban Planning ATX/HTX

Followers
3.5k
Fake followers
20.1%
Engagement rate
8.03%
Average Reel plays
3.7k
Audience gender
female
37.37%
male
62.63%
Top performing Reels
  1. 617
  2. 543
  3. 540
Engagement rate benchmark
  • Median
Audience location by country
United States
88.91%
Colombia
1.26%
Mexico
1.19%
Ecuador
1.04%
Canada
0.67%
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13. Sewing Ethical Slow Fashion📍NY

United States

Fearlessly stitching one mistake at a time, transforming my closet and yours. 🧵 Started with masks, now i’m here. Let’s build our dream closet! 💪🏼

Followers
3.3k
Fake followers
21.71%
Engagement rate
4%
Average Reel plays
6.4k
Audience gender
female
93.94%
male
6.06%
Engagement rate benchmark
  • Median
Audience location by country
United States
59.9%
Canada
8.33%
United Kingdom
7.74%
Australia
3.85%
Germany
2.36%
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14. SAMILIA

United States

Designer Handbags + Apparel Ethically handmade with you in mind. http://samilia.co

Followers
2.7k
Fake followers
13.83%
Engagement rate
2.78%
Average Reel plays
708
Audience gender
female
79.95%
male
20.05%
Top performing Reels
  1. 493
  2. 361
  3. 345
Engagement rate benchmark
  • Median
Audience location by country
United States
96.07%
Nigeria
0.54%
United Kingdom
0.41%
South Africa
0.27%
Italy
0.27%
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15. Talea Griseta

United States

Sharing sustainable & ethical fashion along with tips to help millenial mama's look & feel their best! ⋒ Mama²-Lucca & Elyssia ⋒ Links below⬇️

Followers
2.7k
Fake followers
20.46%
Engagement rate
2.26%
Average Reel plays
2.1k
Audience gender
female
93.63%
male
6.37%
Top performing Reels
  1. DO THIS if you want to dress better!! 😀 If you constantly struggle putting outfits together or finding clothing that fits you perfectly you've probably never taken your body measurements or know your specific body type. Knowing which body type category you fall under is SO important when shopping for clothing because it allows you to accentuate your shape/hide parts you're uncomfortable sharing. PLUS, it saves you from constantly buying more so saves you money too 😉 If you want to feel and look your best a perfectly curated wardrobe can do just that! Not really sure how to measure? Follow these steps ⬇️ 1. Undress, grab a pen & paper, and a flexible measuring tape and measure the following: •SHOULDERS- Behind you from the top of one shoulder to the other. Write it down! •BUST- Underneath your arms at the fullest part of your chest. Taut, but don't squish the girls! 😜 Write it down! •WAIST- At the narrowest part. You can find your natural waist by bending to the side. Wherever you see the bend is where you want to measure. Write it down! •HIPS- The widest part of your hips. This will be about two inches above your crotch. Write it down! 2. Now that you have all of your measurements, click on the link in my bio for my FREE Body Type Guide and the formulas needed to find YOUR body type so you can dress your absolute best! Be sure to follow for future posts covering the five body types in more depth and how to dress each one! #howtodress #lookyourbest #wardrobebasics #fashion101 #bodytype #bodyshape
    192
  2. 124
  3. 115
Engagement rate benchmark
  • Median
Audience location by country
United States
80.68%
Canada
5.84%
United Kingdom
2.92%
Philippines
2.19%
Australia
0.97%
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16. Faith

United States

Ethical and Sustainable Fashion and Beauty Decolonizing on📍Kumeyaay Land ❤️ @yannickbayingana 🐾@overthemoonaforluna

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17. { teyha }

United States

📸 : @teyhanajackson 🌱 : ethical vegan since 2018 Ⓥ 👸🏽 : fashion, thrifting, & a bit of funny business

Followers
2.2k
Fake followers
9.33%
Engagement rate
1.94%
Average Reel plays
762
Audience gender
female
52.11%
male
47.89%
Engagement rate benchmark
  • Median
Audience location by country
United States
90.26%
India
2.21%
United Kingdom
1.29%
Canada
1.29%
Australia
0.55%
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18. Elizabeth Bricknell

United States

➕Floral design 💐 ➕Church planter ⛪️ ➕Ethical fashion & dignified job creation 🎉 ➕Fair trade ❤️ accessories 👇🏼👇🏼👇🏼

Followers
2k
Fake followers
12.19%
Engagement rate
2.54%
Average Reel plays
1.6k
Audience gender
female
90.28%
male
9.72%
Top performing Reels
  1. 4 698
  2. 3 254
  3. It’s that time of year where I remind myself that this week’s selfies have so much purpose behind them— I get to show off the incredible handiwork of @noondaycollection’s brand new Fall collection, and earn your trust to style you and your friends in them, too! ♥️ I always love playing with all the new accessories from around the world, because I know each one is ethically sourced and produced with so much love. I’ve seen the faces of the people behind these earrings, rings and bracelets, and you know what they keep telling us? “Thank you for your work with Noonday!” This jewelry creates jobs in resource-poor areas of the world; dignified jobs empower people to flourish. 🌱 Shades of blush and rust are theeeee colors of Fall this year and @noondaycollection has delivered once again! 😍 There are 4 ways for you to view our new collection: 1) Explore the hashtag #ambassadorstylechallenge and #noondaystyle — you’ll see real women wearing our styles! 2) Host a Fall Trunk Show (virtually or in person) and earn your favorites for free! Plus, your guests get a couple discounts, too. 3) Visit my website! Link in profile. (Goes live at 8am PST) 4) Join the company like I did and immediately earn an income, shop at a discount all year long, and change the world while you’re doing it! 🌍 #ambassadorstylechallenge #noondaystyle #noondaycollection #noondayambassador #fairtradefashion #flourishingworld #groovyhoops (made in Haiti), #sublimenecklaces (made in Uganda), #glassringbar and #noondaybraceletbar (made in India)
    205
Engagement rate benchmark
  • Median
Audience location by country
United States
93.07%
Canada
0.65%
United Kingdom
0.54%
Haiti
0.33%
Ecuador
0.33%
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19. Natasha Chaunté Braswell-Ball

United States

👗Ethical Fashion ☀️Joy Bringer 🌈Ways to love your neighbor 🫶🏽 Advocate for Women Globally 🌍 On a mission 2 make the world brighter 1 adventure at a 🕐

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20. Hayley Besheer Santell

United States

☀️Healing through art @hayleysantellart ☀️Founder of @slowmotiongoods ☀️3x Author : The Art of Ethical Fashion, The Slow Planner, Flying in the Dark👇

Followers
1.9k
Fake followers
13.15%
Engagement rate
4.09%
Average Reel plays
1k
Audience gender
female
65.67%
male
34.33%
Top performing Reels
  1. 12 157
  2. 5 260
  3. I have the dreamiest of news and can't hold it in any longer! Basically, 2025 is gonna be UNREAL!!! in Jan and Feb I'll be @hotel_kansascity 's FIRST EVER artist-in-residence! 😍😍 I truly feel like a kid in a candy shop, like this experience can't for real be coming true right?!! In January, I'll be painting a few final pieces from my collection Flying in the Dark live in the lobby on Thursdays and Fridays (and sometimes Saturdays!) I'll be there 12-5 mostly on those days, come grab a coffee or lunch and hang!! FEBRUARY 1st : Save the date! Opening night of my art exhibition Flying in the Dark // an immersive experience, a collection of poetry, paintings and an optional sound file to accompany them. There will be drinks, beautiful art, gifts from me and you can grab dinner at the gorgeous @the_town_company or hang at @nighthawk_kc after! Collection will be on display all of Feb in the lobby! This opportunity makes me a living testament that you, too, can Fly after many moments of Darkness in the wildest year of your life🙏 More below: After closing my ethical fashion store @slowmotiongoods / MADI Apparel of 10 years (online is still open,) many of you know I started making more time and space for one of my first loves, art. I have a painting degree, years of playing with my grandma (was a professional China painter) and mom (also a painter,) was a @paradeofhearts heartist and have been making gifts for loved ones for years. Early 2024 brought a series of storms my way. I grieved a miscarriage, endured a major surgery removing a six inch cyst and my left ovary, I closed the doors of my 10-year-old ethical fashion company, fought for my marriage, and ultimately, I fought for myself. More info on the collection to come in a future post 🌝 This will be my first-ever over 10 piece collection of paintings and my first ever poetry book to accompany. THANK YOU to my husband, family, best friends and all of my loved ones for supporting me. I'm the luckiest girl and never take a second of this life for granted!!!
    443
Engagement rate benchmark
  • Median
Audience location by country
United States
94.38%
United Kingdom
0.57%
Australia
0.46%
Nigeria
0.34%
Germany
0.23%

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