Top 20 American Skincare Influencers on Instagram (Jun 2026)

We found 46 skincare Influencers in United States
These influencers mention 'skincare' in their Instagram bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
06/05/2026
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1. Becky Habersberger

United States

💋 Beauty + Skincare Enthusiast

@becksmecks2
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Followers
381k
Fake followers
18.37%
Engagement rate
5.97%
Average Reel plays
499.7k
Audience gender
female
87.71%
male
12.29%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
65.14%
United Kingdom
6.66%
Canada
6.24%
Australia
3.37%
Philippines
1.8%
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2. Haley Collins

United States

𝚄𝙽𝙰𝚂𝙷𝙰𝙼𝙴𝙳 ✝️ Dearest gentle viewer ☀️ Lifestyle | Skincare |📍NC 💌: BeefingwiththeBlacks@select.co Everything linked nothing gatekept ⬇️

@callmecollins.hdc
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Get audience breakdown
Followers
298.7k
Fake followers
17.05%
Engagement rate
17.16%
Average Reel plays
86.3k
Audience gender
female
46.49%
male
53.51%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
94.5%
United Kingdom
1.06%
South Africa
0.48%
Canada
0.48%
Dominican Republic
0.39%
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3. Dean Lin

United States

living in your head rent free📍los angeles 📧 dean@underscoretalent.com 🎙️ lgbtq & aapi creator 👇 daily reminders, comedy, skincare, relatable reels

@deanwlin
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Get audience breakdown
Followers
249.1k
Fake followers
19.05%
Engagement rate
2.08%
Average Reel plays
39.7k
Audience gender
female
59.25%
male
40.75%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
89.76%
India
0.66%
China
0.66%
United Kingdom
0.58%
Spain
0.5%
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4. Claudia 🍊 NYC skincare & beauty

United States

Sephora Squad 2026 🚕 fiancé era 💍 💌 claudiaashao@dulcedo.com TikTok (145k+), YouTube (50k+) @shaoclau claudi puff early access ⬇️‼️

@claudiaashao
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Followers
201.9k
Fake followers
23.12%
Engagement rate
2.49%
Average Reel plays
65.7k
Audience gender
female
88.1%
male
11.9%
Top performing Reels
  1. 4 simple facial exercises to lift your face & reduce dullness 💕 would you try this? [please credit me for translation if you’re going to recreate] #faceyoga #facelift #beauty lift face, Asian skincare, how to get glowy skin, get rid of double chin, lift jawline, saggy skin ib: xhs 医学博士吴航wuuu.
    179.7k
  2. Here’s how you can get the most natural aegyosal to enlarge your eyes 💕 [please credit me if you’re going to recreate] aegyosal makeup, makeup tutorial, douyin makeup, beginner makeup tips and tricks, pro tips, eye makeup, kpop idol makeup, explore page, all smiles
    176.5k
  3. Hygienic ways to swatch products in store!! Save this for your next trip to Sephora 🙂‍↕️ [please do not use or copy my content without permission] #beautyhacks #makeup #beginnermakeup #makeuptutorial #swatches
    103.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
81.82%
China
4.55%
Brazil
1.52%
Australia
1.52%
Japan
1.52%
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5. Bonnie Chapman

United States

greet the world with kindness 🪼🫧 ✧ beauty ✧ skincare ✧ fragrances ✧ bonniejoc.contact@gmail.com

@bonniejoc
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Followers
153.4k
Fake followers
21.56%
Engagement rate
2.25%
Average Reel plays
23.6k
Audience gender
female
90.04%
male
9.96%
Top performing Reels
  1. This day always breaks my heart. Another reminder that you aren't growing older, another reminder you won't be there for milestones in my life. Each year it feels like another piece in the shape of you breaks in my heart. Thank you for the time put into raising me. Thank you for showing me what strength looks like. Happy birthday mama, this day will always be yours now and forever.
    31.6k
  2. Missing you like crazy today, I love and miss you. Happy Mother's Day 💔
    24.8k
  3. The years go by and I still feel like it was yesterday. I lost someone who was my first debate partner, my first confidant and my first supporter. A piece of me will forever be missing and with you. I talk about you everyday and everyone around me-- even those who didn't have the pleasure of knowing you, loves you from the stories I tell. The glimpses we all saw of you on tv, you were so loved. You were born to be a star and I'm so glad you got to be one in your lifetime. So many take strength from you, I'm proud you were in my life and by my side. There's no words that can bring you back or explain the pain I feel this day every year. My body has been dreading it the entire month, now that it's here the flood gates have opened. I miss you mama, I wish you could come back home.
    13.4k
Engagement rate benchmark
  • Median
Audience location by country
United States
82.6%
United Kingdom
6.94%
Canada
4.76%
Germany
1.38%
Australia
0.73%
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6. Kacie Adkison

United States

The McBee Dynasty on @bravotv 💌 kacieadkison.collabs@gmail.com Tallow Skincare + Shop My Links ⬇️

@kacie_adkison
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Followers
130.3k
Fake followers
12.78%
Engagement rate
5.81%
Average Reel plays
160.7k
Audience gender
female
45.89%
male
54.11%
Top performing Reels
  1. round 2 🤍 baby McBee coming this August
    79.5k
  2. us three, forever 🫶🏻
    72.1k
  3. From the very bottom of our hearts - THANK Y’ALL 🙌🏼 Thanks for following along with what has been by far the toughest season of our life. So many challenges hit us right in the middle of filming - and instead of shying away from it and keeping it out of the public eye, we said bring it on. We want the world to know exactly what it’s like to face the stresses and pressures of a real life farm & ranch (among other businesses) while battling with personal challenges, relationship struggles - and the raw and vulnerable moments that everyone takes on in this rollercoaster of life but so few want to admit - and even fewer sign up to showcase to a national audience. In the end, this Season finale encapsulates what our life has been over the last couple years - so much good and so many fun moments, but some insanely tough challenges all coinciding at the exact same time. Through it all - the one constant we know we can cling to is that we’ve got each other to stay strong in the toughest of moments, to carry and uplift one another when we feel like we can’t do it alone. We’re one big family here @mcbeefarms - and we feel like we’ve added thousands, if not millions to that family with every viewer that’s tuned in week over week, that’s supported us through purchasing our meats or apparel, that’s cheered us on in the comments of our posts - in seeing us out in public and saying hello, or by quietly sending up thoughts, prayers and well wishes. Your support doesn’t go unnoticed - and we appreciate y’all more than words can describe. We’re far from perfect (obviously 😅) - but we love seeing you relate to and connect with our authenticity as a (slightly more than average) dysfunctional family. Thanks for becoming part of the farm. We have no idea what the future holds, but we know by sticking together as a family - we’ll make it through anything. See y’all again soon! 🤠
    45.9k
Engagement rate benchmark
  • Median
Audience location by country
United States
97.25%
Puerto Rico
0.17%
Russia
0.17%
Uruguay
0.17%
Japan
0.17%
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7. Kyla Bynum

United States

🇯🇲👸🏾|📍NYC YouTuber. PCOS Girlie 💖💪🏾 Beauty | Sisterlocks | Microlocs | Lifestyle. brandcollabs@therealkylab.com

@therealkylab
@therealkylab
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Get audience breakdown
Followers
104.1k
Fake followers
23.14%
Engagement rate
2.28%
Average Reel plays
36k
Audience gender
female
92.85%
male
7.15%
Top performing Reels
  1. And I thought somebody said locs would be boring 😂😏. Since I’ve had my Sisterlocks, I’ve done so many styles. It’s so much easier than styling my loose natural hair. It’s still looking like the best hair decision to me 🤷🏾‍♀️. What’s your go to style? #microlocstyles #locstyles #sisterlocksjourney
    2.1m
  2. I absolutely LOVE my locs, but I hate doing my own hair when it’s time for a reti. Especially now. It takes 12 hours to do it now (but it used to take 8) 🥴😩 & even though I spend 10-12 hours a day – almost 7 days a week, doing everyone else’s locs, I REALLY dislike having to do my own. Lol. I had absolutely no interest in doing my own hair when I got my Sisterlocks 4 years ago, and the feeling definitely has not changed. My goal was/ still is, to do little to nothing when it comes to spending time and energy on my hair (while still looking presentable 😂). What about you? Do you prefer to re-ti your own hair? Or do you prefer to let someone else do it? #locmaintenance #microlocs
    1.9m
  3. 5 years later… and this is what trusting the process looks like. Where are you in your loc journey? #sisterlocks #locgrowth #tinylocs #microlocs #microlocstyles
    202.7k
Engagement rate benchmark
  • Median
Audience location by country
United States
63.45%
Nigeria
5.89%
Kenya
3.03%
France
3%
Ghana
2.83%
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8. Adrianne Lentine | Longevity & Brain Health

United States

Helping women protect brain, body & glow Here because my mom has Alzheimer’s Wellness • peptides • skincare • longevity ⬇️ Trusted tools + routines

@adriannelentine
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Followers
83.4k
Fake followers
24.39%
Engagement rate
3.09%
Average Reel plays
124.5k
Audience gender
female
89.9%
male
10.1%
Top performing Reels
  1. She didn’t just raise kids… she made each of us feel like we were everything. That was her gift. She lived for her family. Not in a surface-level way, but in the kind of way where you felt it in everything she did. So even now, even with Alzheimer’s, that part of her is still there. I see it every time she talks about her kids and her grandbabies. She lived for us, and truly was the world’s best-most selfless GMA there was. Because love like that doesn’t just disappear. If you’re walking this with someone you love, I see you 🤍 I share a lot of this journey here, and what’s helped me along the way.
    332.1k
  2. She doesn’t remember she has Alzheimer’s. But there was a time when every once in a while… she would ask. And I’ve learned those moments weren’t always about correcting or explaining everything. In the beginning, I used to tell her the full truth each time. Eventually, I started focusing more on helping her feel calm, safe, and loved in that moment. So I’d remind her she was okay. And we’d just keep going from there 🤍 She doesn’t ask this question anymore. And honestly… I don’t know which version is more heartbreaking. If you’re walking this road too, you’re not alone. Comment GUIDE and I’ll send you both of my guides — one for lifestyle prevention and one for caregivers. They’re truly everything I wish I had years ago 🥺
    161.7k
  3. Alzheimer’s is so unpredictable. Some days it feels like it’s taken almost everything… and then a moment like this reminds me there is still so much beauty left. 💜 We were in the car, listening to oldies like we always do (she can still remember so many of the words to those songs 🥹). Out of nowhere my mom looked at me and asked, “Am I ok?” Then she added, “I’m not like Alzheimer’s or anything…” I told her she was safe, she was loved, and she was totally good. The way the relief spread across her face is something I’ll hold onto forever. These questions come often—like they’re on a loop in her mind—so I do my best to always answer with love and reassurance. If you’ve ever wondered how to protect your own brain health or support someone you love… I put together a free guide with helpful prevention + cognition tips. ✨ Comment GUIDE below and I’ll send it your way 💌 MAKE SURE you are following me first, otherwise it often won’t send✌🏼
    101.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
85.92%
Canada
2.93%
United Kingdom
1.08%
Australia
0.94%
Brazil
0.71%
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9. Lily | Cosmetic Scientist + Accessibility Specialist

United States

Simple, science backed skincare + hygiene education (minus the shame) Building a more accessible world @touchoclock In @voguemagazine, @netflix Mom x2

@caveofbeauty
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Followers
79.9k
Fake followers
19.07%
Engagement rate
5.83%
Average Reel plays
43.4k
Audience gender
female
92.97%
male
7.03%
Top performing Reels
  1. Medical racism is disabling and deadly. And it’s still *extremely* prevalent in healthcare today. ETA: Both UPenn and Penn State are affiliated with him, which is why they’re both mentioned here. It’s not a typo. He went to Penn State for undergrad and UPenn for med school.
    39.5k
  2. Someone in your life is quietly struggling with showers but they feel too ashamed to admit it and find solutions because of performative hygiene culture (or because they don’t feel “disabled enough”). I’d love if you shared this post so it reaches someone who needs it. 💙 I finally caved and got a shower chair years ago and it was truly life saving. I used it while pregnant, I use it now because my autoimmune disease (ankylosing spondylitis) makes my joints extremely inflamed and the medications I’m on for it cause severe fatigue and dizziness. The shower is such an easy place to fall and get seriously injured, so I’m a huge advocate for making showers as safe as possible when you can. If you can’t make it to the shower, I have another post from a few days ago on how to clean your body from bed. What topic do you want me to cover next?
    26.7k
  3. Thirty thousand of you. Still gathering the words to describe just how much this milestone means to me, when just a few years ago I was in a hospital bed for 2 months not knowing if I’d ever see outside the walls of the hospital again. So many of you tell me that my content has made you feel seen, but you all have helped *me* not feel completely invisible anymore. In many ways, this community has saved me by reminding me that my presence is valuable and my voice is needed in this space. This is the most fulfilled I’ve ever felt in all my work. Writing this reintroduction was so cathartic. I’ve held all this in for years, and it is so freeing to finally let it out. Thank you so, so much for being here. 💙
    23k
Engagement rate benchmark
  • Median
Audience location by country
United States
75.81%
United Kingdom
3.84%
Kenya
3.38%
Canada
3.2%
Nigeria
1.96%
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10. Jamie Golden

United States

🎙 Podcaster🧴Skincare Enthusiast 🐿 ADHD Survivor 🎧 Pop Culture: @thepopcast Books: @readwithshelfrespect Faith Culture: @faithadjacent 🏡 Birmingham

@jamiebgolden
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Followers
67.9k
Fake followers
13.96%
Engagement rate
6.84%
Average Reel plays
103.6k
Audience gender
female
93.84%
male
6.16%
Top performing Reels
  1. They work for us. Even when it seems like they don’t. ☎️ I asked a legislative aide last year (SHE REMEMBERED ME) what is the most effective way to contact your reps. She said phone, then email/letter. Then she sincerely said “Have a great day, Jamie. Talk again soon.” Note: The link to find your senator and their contact info is at the link in my bio.
    60.9k
  2. I love that the internet generally ignores Gen X. We have fewer beefs and more aged flannel. We’re a small group of latchkey kids just trying to navigate aging parents and worsening eyesight. But one thing my generation seems to struggle with, unlike no other, is diet culture. And I’m specifically referencing white women in their 40s and 50s. We’ve carried the weight of thin for so long that we don’t know how to lose it. And it may not even be about knowing how. Perhaps Gen X’s resistance to the Millennial/Gen Z move towards body positivity and fat phobia condemnation means accepting a greater tragedy. If I accept I’ve been trapped in the claws of diet culture for 30 years, then it means I wasted a lot of my one wild and precious life. When those younger call us out on our obsession with pounds and inches, we flail. We all caps about health and BMI. We call them spoiled and sensitive, rather than pause and recognize the way a talk show host pulling a wagon of fat may have imprinted on us in the worst ways. I’ve spent too much of my life adding up points, subtracting carbs, and trying to believe Halos taste like Häagen-Dazs. I’ve spent years trying to climb to the top of a food pyramid in hopes I’d find a view of the promised land where my apple body becomes a pear. But this apple body is good. God told me so. My therapist told me so. My primary care doctor told me so. Now it’s time for me to tell you so. And if you don’t agree, that’s your weight to carry. 📸: @chappyphoto
    22.1k
  3. I’m pro-life. For a long time, I thought abortion was a political problem. I voted accordingly thinking it was an issue that should outweigh all others. Twice, I eagerly voted for a Republican who served as President. He worked with a majority Republican senate and house for almost all his years in office. The Supreme Court during his presidency was a majority of justices appointed by Republican Presidents. I believed A + B would equal C, but C never came. Abortion was legalized while a Republican was in office. The deadliest 5-yr span during our history for the unborn was 1985-1990, during the Reagan and Bush administrations. There were almost 1 million fewer abortions in 2015 than in 1990. When the Supreme Court preserved Roe v. Wade in 1992, the key votes came from two justices nominated by Reagan and one chosen by Bush. The idea that I would hang all my pro-life hopes on any president and the Supreme Court has little historical evidence to support it. I now know abortion is a Gospel issue. Those types of matters are difficult to legislate. To me, pro-life cannot only mean anti-abortion. My vote at the local, state, and federal level must take into account as many pro-life platforms as possible. This includes things like economic equality, access to affordable healthcare, advocacy for racial justice, paid family leave, ending the death penalty and criminal justice reform, meaningful policy change regarding the care of the earth, and discrimination-free voting rights. This is why I am pro-life and voting for Joe Biden. He does not wholly represent my political perspective, but he’s my choice to best represent a consistent ethic of life. "Being pro-life shouldn’t mean you can put outlawing abortion on one side of the scale and then just pile up every sort of vice, personal cruelty, and wickedness on the other side and somehow your conscience is fine.” Brannon McCallister Note: Comments are off from the get-go for this post, not as a coward but as a protector of this tiny acreage. Comments will mostly be high fives or pointed fingers at me or each other. My DMs are open. I’m committed to responding to as many folks as possible. #thisiswhy2020
    14.4k
Engagement rate benchmark
  • Median
Audience location by country
United States
94.01%
Canada
1.91%
United Kingdom
0.72%
Australia
0.49%
Mexico
0.18%

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11. Tabinda aka PAA aka Bendy

United States

Contact: TabindaY16@gmail.com Makeup | Skincare | Lifestyle 💕 Bendy from @sistersisterzzz DMV 📍

@taaabbbyy
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Followers
36.7k
Fake followers
15.72%
Engagement rate
4.57%
Average Reel plays
56.2k
Audience gender
female
64.64%
male
35.36%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
70.75%
Nigeria
3.45%
Pakistan
2.85%
India
2.42%
United Kingdom
2.07%
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12. Ηannah Vance

United States

Nurse Practitioner anatomy-led results • evidence based skincare Creating beauty that feels inevitable, in all things 🕊️ 📍@skin_pharm Dallas

@hannahmuglach.np
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Get audience breakdown
Followers
36.3k
Fake followers
23.96%
Engagement rate
2.29%
Average Reel plays
21.1k
Audience gender
female
87.18%
male
12.82%
Top performing Reels
  1. How I got into Aesthetic Dermatology! ‌ I started as a nurse on the renal/tele floor. 6 months after graduation, I applied for grad school. Once clinicals started, I needed a bit more flexibility and I moved to the float pool- I absolutely loved it! I went wherever staffing was short that day and did everything from rehab to the ICU. My last year on the floor was 2020 and most of that year I was a nurse on our hospital’s covid floor. ‌ My masters program allowed for 100 hours of clinical at a specialty site. I asked my dermatologist if he took students during my annual skin check 😂 Luckily he said yes and that was my in! I was very upfront during those clinical hours that dermatology is what I wanted to do and on the last day of that rotation, he told me to reach out once I passed boards. ‌ 6 months later I started working as a medical derm NP. During that time, I started dating Davis, who lived in Dallas at the time. As our relationship progressed, we discussed ending up in Dallas, but I stipulated that he had to move to KC first so we could make sure we worked together not only living in the same city, but living together as well 😂 ‌ When it was time to start thinking about the move to Dallas, the only place I wanted to work was Skin Pharm. I’d been a follower for years and watched the company grow- something told me this was where I had to be. @laurenzaucha_pa and I had been internet friends for a few years at this point and she was my Skin Pharm North Star ⭐️ We chatted, I applied and a few months later I was an employee of the company I’d always dreamed of working for. ‌ I feel lucky to have been a nurse in so many different settings, all of which ultimately led me to what I’m most passionate about. If you want to get into aesthetic derm or dermatology in general I can’t stress this enough- it’s about connections. I’m frequently asked how I got into it, and every step of the way, it was a connection I sought out that helped me get the job 🫶🏼 ‌ #aestheticderm #dermnp #dallasinjector #dallasmedicalspa #dallasbotox
    162.3k
  2. 16 years a ago, a little kitten stumbled out of a bush at O’Charleys, meowing as loud as she could (a trait she’d never lose). We were in Illinois visiting my grandma and went to get some lunch. Like any 11 year old would do, I asked if we could keep her and, of course, my parents said no. Once we were seated in the restaurant, I spent the first few minutes sulking. To this day, I still can’t explain it, but I just knew she and I were supposed to be together. We were seated in a booth with a window that went almost all the way to the ground with a little ledge on the outside. Next thing I knew, little Charlie had jumped up on the ledge and was looking into the window at me. After that, it took little convincing that she was supposed to come home with us. ‌ The last 16 years have been nothing but wonderful with her. I always said- Charlie’s the cat you introduce to people who say they don’t like cats. She converted every one she met. It wasn’t uncommon when people came over for the first thing they said to be “Where’s Charlie?” ‌ She was perfect. I simply cannot stress that enough- perfect. She was gentle, sassy, delicate and embodied the term “luxurious”. ‌ I don’t really know what to do without her. I look around and see little Charlie hairs. Her foot path is still etched in the stairs. The shape of her body where she laid in her bed is still present. The void she leaves behind is crippling. ‌ Her last moments were spent in my arms. As she laid her little head down for the last time, I felt so grateful to have been part of her life. What a sweet, smart, beautiful girl she was. I can’t wait to see her again. ‌
    40k
  3. If you asked me to describe the way I wanted to be loved, Davis would still do it better. He showed me that love can be gentle & kind. He created a space where I feel safe and so, so loved. He was the spark my world needed & gave me the gift of loving my life more than I thought possible. I’m immensely grateful to share the rest of it with him. When we’re at the end of it all, hopefully many many years from now, I believe we’ll look back and talk about how much fun we had together. Here, on our little floating rock in space, that’s all you can really ask for ❤️ I can’t wait to marry you @dmuglach !!!!!!!!
    7.3k
Engagement rate benchmark
  • Median
Audience location by country
United States
91.15%
Canada
1.53%
Philippines
0.91%
Australia
0.47%
United Kingdom
0.47%
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13. Sara Kahn | Cooking & Skincare

United States

✖️Sharing recipes, beauty recs & a stream of consciousness ✖️Founder of @sparkarenaissance ✖️San Francisco’s new girl🌉 ✖️sara.nicole.kahn@gmail.com 💌

@sara.kahn
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Get audience breakdown
Followers
31.3k
Fake followers
17.42%
Engagement rate
97.84%
Average Reel plays
2.2k
Audience gender
female
55.37%
male
44.63%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
93.69%
Israel
0.59%
United Kingdom
0.44%
Italy
0.44%
Mexico
0.44%
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14. Nefertiti | Skincare + Fragrance

United States

📍jacksonville, florida compassionate hygiene, quirky smells & glowing skin ✨ esthetician finding joy & humor in beauty nefertiti@nightingalemgmt.co

@thenotoriousnef
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Followers
28.6k
Fake followers
20.74%
Engagement rate
2.66%
Average Reel plays
9.3k
Audience gender
female
91.78%
male
8.22%
Top performing Reels
  1. I’m absolutely obsessed with the @b_lab_global Matcha Hydrating Real Sunscreen and I’ve been wearing it every single day since I got it in the mail this one came highly recommended by @honeyjarhajar and she doesn’t miss! If you want to see the full review and try-on, please comment so I can reply to the comment with a video! I love that this is a lightweight cream texture that turns more fluid as you warm it up in your hands. It’s really easy to manipulate and it took me about 30 seconds to fully blend it into my face! It has a nice natural glow without being oily or heavy at ALL- it doesn’t have a tacky or oily finish at all once it dries down. Best of all, this sunscreen has no white cast! It does have a little bit of that classic sunscreen smell but that’s a small price to pay for how good the formula is. You can actually find this on Stylevana for ONLY FIVE DOLLARS! That is an *insane* price for how good this is! The only downside is that the shipping might take a couple of weeks. I personally purchased mine on from a small Asian skincare shop on TikTok Shop for $9 which is still an amazing deal! The shipping took about a week. I have the product linked on TikTok on my full review video if you all are interested in buying! She also has a website you can purchase from @shopforeverglow 💗 Please let me know if you try it or if there are any other Korean sunscreens you want me to review! . . . . . #spf #sunscreen #sunscreenreview #koreansunscreen #koreanskincare #kbeautyskincare #affordablesunscreen #affordableskincare #skincaretips #skincarereels
    104.2k
  2. When you’re depressed, disabled, or struggling, sometimes comitting to a shower routine or even brushing your teeth feels like an impossible task. You still deserve to be clean and feel fresh, even when you’re not feeling your best! Here are some must-have hygiene products for an easy hygiene routine that you can use from the comfort of your bed or couch! If you have any additional recommendations, feel free to leave them in the comments 🫶🏾 @scrubzzsponges @briotechusa @garnierusa @tndickinsons @lumedeodorant @duradry @dove @certaindriofficial @colgateus @colgateus @meetflamingo @cleanskinclub @vaselinebrand @nichesandnooks @lotrimin #hygieneroutine #hygieneproducts #hygienetips #disabilityawareness #bodycaretips #disabilitysupport #chronicillnessawareness #chronicallyill #showerroutine #showerproducts #bodycaretips #bodycareproducts #easybodycare #hygienehacks
    29.5k
  3. Had me STRESSINGGGG but she just wanted some sunscreen recommendations 😭 (she is me, yes I sent these texts back and forth to myself PLS) If you’re looking for THEEEE best of the best when it comes to affordable sunscreens, you have GOT to get your hands on Korean sunscreen! I’m convinced they make the best SPFs in the whole world. I’ve tried over a dozen and pretty much most of them have been hits! These all feel super lightweight, leave no white cast, and are easy on the pockets 💰💸 I already have several videos of me trying most of these on, but please let me know if you want to see any of these tried on and reviewed in depth and I’ll make new videos! Products mentioned: @skin1004official Hyalu-Cica Water Fit Sun Serum @b_lab_global Matcha Hydrating Real Sunscreen @tocobo_official @tocobo_us Bio Watery Sun Cream @isntree Hyaluronic Acid Watery Sun Gel @beautyofjoseon_official Relief Sun Aqua Fresh @anua.global Heartleaf Silky Moisture Sun Cream @rocskincare Barrier Renew AM Moisturizer @muradskincare Multi Vitamin Clear Coat . . . . . #spf #sunscreen #sunscreenreview #bestsunscreen #koreansunscreen #affordablesunscreen #kbeautyskincare #nowhitecast #oilyskin #acneproneskin #sensitiveskin
    28.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
77.69%
United Kingdom
4.93%
Canada
4.19%
Nigeria
1.77%
Australia
1.32%
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15. Nicole Gabe

United States

📺 Boston Morning TV Anchor 💫Running on skincare, good food, and a whole lotta morning news

@nicolegabee
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Followers
28k
Fake followers
16.48%
Engagement rate
2.29%
Average Reel plays
19.6k
Audience gender
female
52.21%
male
47.79%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
95.43%
Canada
0.65%
Mexico
0.61%
United Kingdom
0.45%
Italy
0.28%
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16. Justine Allison

United States

Beach, boat & booty building ☀️ 📧 justineallison9@gmail.com REAL-I don’t filter or edit my pictures unless I mention it on post

@justiine.onthegram
@justiineonthegram
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Followers
27.4k
Fake followers
21.79%
Engagement rate
4.06%
Average Reel plays
20.7k
Audience gender
female
24.08%
male
75.92%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
80.27%
Brazil
2.47%
Mexico
2.02%
Canada
1.57%
India
1.35%
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17. JAYLON 🍸

United States

Hair • Skincare • Beauty 📩 jaylonbrookecollabs@gmail.com Houston

@jaylonbrooke
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Followers
24.2k
Fake followers
24.56%
Engagement rate
3.24%
Average Reel plays
14.5k
Audience gender
female
83.37%
male
16.63%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
79.28%
Brazil
2.94%
South Africa
1.42%
Dominican Republic
1.32%
France
1.11%
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18. Kat (Braswell) Campbell

United States

Skincare: @katcampbell_rn Find me: @indierx.co

@katcampbell_
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Followers
24.1k
Fake followers
21.17%
Engagement rate
3.92%
Average Reel plays
45.9k
Audience gender
female
84.5%
male
15.5%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
93.54%
Canada
1.67%
Australia
0.68%
United Kingdom
0.63%
South Africa
0.31%
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19. Brooke Rozens | Indiana Esthetician

United States

♡ your dream complexion starts here ♡ custom + corrective treatments ♡ certified acne specialist BOOK YOUR GLOW & SHOP SKINCARE ⤵⠀

@theindyesthetician
@theindyesthetician
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Followers
23.9k
Fake followers
18.58%
Engagement rate
2.43%
Average Reel plays
5.9k
Audience gender
female
95.86%
male
4.14%
Top performing Reels
  1. 𝘁𝗵𝗲 𝗯𝗮𝘀𝗶𝗰𝘀 𝗼𝗳 𝘀𝗸𝗶𝗻𝗰𝗮𝗿𝗲 ✨⠀ *UPDATE: serum goes AFTER the exfoliant, I made a placement error creating this chart* ALSO-if you are not a licensed skincare professional or board certified dermatologist please do not advise or argue back and forth with others in the comments, you will be blocked from this page! ⠀ first and foremost, I reccomend following whatever your personal esthetician instructs you to do. 💕⠀ ⠀ in the morning I prefer to use a hydrating mist instead of a toner since my cleanser is already PH balanced. you can also use a hydrating mist throughout the day to help with maskne!⠀ ⠀ use your exfoliant 1-3x a week based upon your skin type and concerns. retinol should be used with caution and ease. always follow up with a moisturizer. ⠀ ⠀ what is your favorite part about skincare? comment below 🤩
    11k
  2. 𝗱𝗼𝘀 𝗮𝗻𝗱 𝗱𝗼𝗻𝘁𝘀 𝗼𝗳 𝗮𝗰𝗻𝗲 𝗽𝗿𝗼𝗻𝗲 𝘀𝗸𝗶𝗻 ✨⠀ ⠀ acne is never fun to deal with especially if you feel like you are constantly triggered by certain things. here are some tips to help avoid breaking out! 💕⠀ ⠀ are you acne prone? what is your way of combating breakouts? comment below!⠀ ⠀
    6.9k
  3. 𝗮𝗰𝗻𝗲 𝗺𝘆𝘁𝗵𝘀 🔎⠀ ⠀ there are a ton of myths and misconceptions when it comes to acne so hopefully this helps clear (some) of those up! always see a licensed esthetician or dermatologist when it comes to treating acne, more times than not it cannot be done alone/at home! 👏🏻⠀ ⠀ what is the biggest acne myth you have heard? comment below!
    5.4k
Engagement rate benchmark
  • Median
Audience location by country
United States
77.5%
Canada
3.75%
United Kingdom
2.69%
Australia
1.22%
India
0.93%
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20. Wavy hair & Skincare

United States

🎀𝐀𝐦𝐚𝐧𝐝𝐚🎀 𝒜𝓁𝓁 𝐼 𝓌𝒶𝓃𝓉 𝒾𝓈 𝓋𝑜𝓁𝓊𝓂𝒾𝓃𝑜𝓊𝓈 𝓌𝒶𝓋𝑒𝓈 𝒶𝓃𝒹 𝑔𝓁𝑜𝓌𝒾𝓃𝑔 𝓈𝓀𝒾𝓃 💜

@wavyhair_skincare
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Followers
19.9k
Fake followers
19.02%
Engagement rate
9.49%
Average Reel plays
-
Audience gender
female
97.31%
male
2.69%
Top performing Reels
  1. Today marks my 2 month anniversary of being full Curly Girl Method. I pretty much started my journey 3 years ago without even realizing it!! I was on a healthy hair journey and stopped heat styling and stopped getting it colored every few months. I now only get my hair balayaged once a years. Back in December I started doing a modified version of the CGM. I finally decided in March to go full CGM thanks to some very inspirational ladies here on Instagram ( @coffeecurlygirl @powerdomi @wavyblondelle @elyssacurlygirl @katherinepagewaves @ingecurls @wavestocurls @curly_n_fab @curlicue_lu ) to name a few 😬😘. It can be a frustrating journey sometimes!! If you stick with it it is totally worth it though! So don’t give up! Everyone in this community has been so helpful and I appreciate you all ☺️🤗💜
    6.3k
  2. 𝐼𝓃𝒽𝒶𝓈𝒾 𝒩𝒶𝓉𝓊𝓇𝒶𝓁𝓈...⁣ ⁣ @inahsinaturals so very kindly gifted me a bunch of products. I have been playing around with them for over a month now. As you guys probably know my hair has been a challenge ever since I got it cut and bleached. I finally figured out what to do! More on that later 😉⁣ ⁣ I have to say I have been really loving these products. Especially their Custard! It gives me a really nice cast and I can use a lot of it. Some custards are too heavy for me and I can only use a tiny bit. I have found their products to be very hydrating and not heavy. Which is so important to me!! ⁣ ⁣ ℍ𝕠𝕨 𝕀 𝕦𝕤𝕖𝕕 𝕥𝕙𝕖𝕞⁣ ⁣ Shower:⁣ ~I applied their Mango Hemp Restorative Hair Masque for 15 mins to wet hair⁣ ~I used their sulfate free Clarifying Mint Shampoo (it smells so fresh and exactly like mint. It doesn’t strip my hair at all)⁣ ~I applied their Soothing Mint Conditioner and let it sit for a few mins and detangled. I couldn’t believe how easily my brush slid through my massive tangles. Seriously it was so easy 🙏🏻🙏🏻⁣ ⁣ Styling:⁣ *I squeezed a little water out of my hair but not very much. I wanted my hair to be soaking wet!! I was bent over most of my Styler application. ⁣ ~ I used about a quarter sized amount of the Aloe Hibiscus leave in. I glazed and scrunched it in.⁣ *I sprayed my hair with a little water⁣ ~I took a small glob of the Coconut Avocado Curl Defining Custard and glazed and scrunched it in.⁣ *sprayed my hair with water and applied another layer of the Custard.⁣ *I then used a giant glob of my Eco Professional Styling Gel. I sprayed my hair with more water. I stood upright and distributed more gel carefully flipping my hair from side to side and scrunching⁣ ~ I went in with another layer of Custard while I was upright. ⁣ *I plopped for about 30 mins. And then very very lightly scrunched with the shirt I had used for plopping. ⁣ *I diffused for about 45 mins and smastered with some Pantene volume mousse. I allowed the rest to air dry. Then Ta-da 💁🏼‍♀️💜⁣
    5.9k
  3. 𝒢𝑒𝓁 𝒥𝒶𝓂...⁣ ⁣ If you’ve watched my styling routine videos you know I’ve always been about layering and mixing many products. The other day I decided to mix some of my gels together in a bowl before applying it. As I was doing this I thought it would be interesting to see what would happen if I mixed all of my gels together 😧⁣ ⁣ I was pretty scared! But, man oh man my results were pretty good! If you watch the video in my highlights titled “gel jam” you can see my full results and I talk about it a little more!! Not only was my hair light and bouncy but it was super defined. It took way less time to style and it shockingly dried really quickly!! Hallelujah 🙏🏻🙌🏻⁣ ⁣ I am definitely going to play around with this more!! It’s the closes I’ve come to a wash and go routine! I was going to call it Gel Jam but that’s already a hashtag. Do you think I should still use just use #geljam? Or maybe #stylerjam? Or nothing because this is silly 😆 ⁣ What’s in my jam?? ⁣ ➰ @ranagadebeauty professional styling gel (the argon oil one)⁣ ➰ @ecoslay Orange Marmalade ⁣ ➰ @boucleme Curl Defining Gel ⁣ ➰ @officialkinkycurly Curling Custard ⁣ ➰ @curlygirlmovement Curl Defining Gel ⁣➰ @devacurl Ultra Defining Gel⁣ ➰ @aussiehairusa Instant Freeze ⁣ ➰ @miss_jessies Jelly Soft Curls ⁣ ⁣ **If you do try it make sure the consistency is smooth after mixing it up. If it’s chunky that means the gels might not work together ⁣
    5k
Engagement rate benchmark
  • Median
Audience location by country
United States
57.57%
United Kingdom
6.28%
Canada
5.2%
Brazil
4.66%
Australia
2.14%
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