Top 20 American Skincare Influencers on Instagram (Jan 2026)

We found 31 skincare Influencers in United States
These influencers mention 'skincare' in their Instagram bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
01/20/2026
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1. Dean Lin

United States

living in your head rent free 📍 los angeles | 📧 contact@deanwlin.com 🎙️ lgbtq & aapi creator 👇 daily reminders, comedy, skincare, relatable reels

Followers
217.1k
Fake followers
18.76%
Engagement rate
2.66%
Average Reel plays
183k
Audience gender
male
40.63%
female
59.37%
Engagement rate benchmark
  • Median
Audience location by country
United States
90%
India
0.66%
China
0.66%
United Kingdom
0.58%
Brazil
0.5%
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2. amber kosisky

United States

makeup/skincare/beauty/fashion 💌kathryn.odom@grail-talent.com💌 cleveland ohio u ‘30

Followers
137.9k
Fake followers
15.36%
Engagement rate
3.31%
Average Reel plays
108.4k
Audience gender
female
58.67%
male
41.33%
Engagement rate benchmark
  • Median
Audience location by country
United States
70.37%
Brazil
3.7%
Mexico
2.47%
Australia
2.47%
Nigeria
2.47%
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3. Kacie Adkison

United States

The McBee Dynasty on @bravotv & @peacock Link to Tallow Skincare ⬇️

Followers
119.1k
Fake followers
12.24%
Engagement rate
21.26%
Average Reel plays
357.8k
Audience gender
male
54.03%
female
45.97%
Top performing Reels
  1. 70.1k
  2. From the very bottom of our hearts - THANK Y’ALL 🙌🏼 Thanks for following along with what has been by far the toughest season of our life. So many challenges hit us right in the middle of filming - and instead of shying away from it and keeping it out of the public eye, we said bring it on. We want the world to know exactly what it’s like to face the stresses and pressures of a real life farm & ranch (among other businesses) while battling with personal challenges, relationship struggles - and the raw and vulnerable moments that everyone takes on in this rollercoaster of life but so few want to admit - and even fewer sign up to showcase to a national audience. In the end, this Season finale encapsulates what our life has been over the last couple years - so much good and so many fun moments, but some insanely tough challenges all coinciding at the exact same time. Through it all - the one constant we know we can cling to is that we’ve got each other to stay strong in the toughest of moments, to carry and uplift one another when we feel like we can’t do it alone. We’re one big family here @mcbeefarms - and we feel like we’ve added thousands, if not millions to that family with every viewer that’s tuned in week over week, that’s supported us through purchasing our meats or apparel, that’s cheered us on in the comments of our posts - in seeing us out in public and saying hello, or by quietly sending up thoughts, prayers and well wishes. Your support doesn’t go unnoticed - and we appreciate y’all more than words can describe. We’re far from perfect (obviously 😅) - but we love seeing you relate to and connect with our authenticity as a (slightly more than average) dysfunctional family. Thanks for becoming part of the farm. We have no idea what the future holds, but we know by sticking together as a family - we’ll make it through anything. See y’all again soon! 🤠
    45.3k
  3. 18.7k
Engagement rate benchmark
  • Median
Audience location by country
United States
97.42%
Russia
0.17%
Uruguay
0.17%
Japan
0.17%
South Africa
0.17%
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4. ALLIE CHEN

United States

beauty & fashion🍸| NYC & MD ——★ allie@v1sionventures.com TT: _alliechen (208k+) founder of @greynoco

Followers
98.3k
Fake followers
14.9%
Engagement rate
6.71%
Average Reel plays
11.8k
Audience gender
female
52.36%
male
47.64%
Top performing Reels
  1. 630.2k
  2. 455.3k
  3. 361.3k
Engagement rate benchmark
  • Median
Audience location by country
United States
90%
Canada
2.13%
Singapore
0.64%
Indonesia
0.64%
Italy
0.64%
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5. Christi Rose🌹| LA Blogger

United States

📍LA | beauty, skincare, girltalk 635k+ on YouTube🍓| 290k+ on TikTok🍓 💌 teamchristirose@trendsettermgmt.com more of me👇🏾🍭

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6. Nicole Townsend

United States

❤️ Wife & Mom of 3 ☀️ Tiktok Content Creator 💋 Tiktok : Nicoletownsend36 💜 FIZZ Skincare Partner

Followers
40.9k
Fake followers
13.5%
Engagement rate
12.04%
Average Reel plays
1.5k
Audience gender
male
19.55%
female
80.45%
Engagement rate benchmark
  • Median
Audience location by country
United States
97.17%
Dominican Republic
0.51%
Serbia
0.26%
Taiwan
0.26%
Japan
0.26%
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7. Jordan Matthews

United States

🏳️‍⚧️🇳🇬 Vampress 007 editorial makeup • fashion • skincare business/pr: stclairlilith@gmail.com

Followers
38.6k
Fake followers
21.86%
Engagement rate
5.11%
Average Reel plays
7.4k
Audience gender
female
76.73%
male
23.27%
Top performing Reels
  1. 52.1k
  2. 35.1k
  3. 17.6k
Engagement rate benchmark
  • Median
Audience location by country
United States
66.77%
Brazil
6.42%
United Kingdom
5.6%
Canada
2.74%
France
1.94%
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8. Meg McLaughlin

United States

Meg McLaughlin your skincare fairy godmother 🧚🏻

Followers
24.6k
Fake followers
13.74%
Engagement rate
4.17%
Average Reel plays
23.9k
Audience gender
male
53.73%
female
46.27%
Engagement rate benchmark
  • Median
Audience location by country
United States
95.81%
United Kingdom
0.7%
Canada
0.7%
Ireland
0.42%
Italy
0.28%

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11. Wavy hair & Skincare

United States

🎀𝐀𝐦𝐚𝐧𝐝𝐚🎀 𝒜𝓁𝓁 𝐼 𝓌𝒶𝓃𝓉 𝒾𝓈 𝓋𝑜𝓁𝓊𝓂𝒾𝓃𝑜𝓊𝓈 𝓌𝒶𝓋𝑒𝓈 𝒶𝓃𝒹 𝑔𝓁𝑜𝓌𝒾𝓃𝑔 𝓈𝓀𝒾𝓃 💜

Followers
20.2k
Fake followers
19.22%
Engagement rate
9.36%
Average Reel plays
-
Audience gender
male
2.53%
female
97.47%
Top performing Reels
  1. 6.3k
  2. 𝐼𝓃𝒽𝒶𝓈𝒾 𝒩𝒶𝓉𝓊𝓇𝒶𝓁𝓈...⁣ ⁣ @inahsinaturals so very kindly gifted me a bunch of products. I have been playing around with them for over a month now. As you guys probably know my hair has been a challenge ever since I got it cut and bleached. I finally figured out what to do! More on that later 😉⁣ ⁣ I have to say I have been really loving these products. Especially their Custard! It gives me a really nice cast and I can use a lot of it. Some custards are too heavy for me and I can only use a tiny bit. I have found their products to be very hydrating and not heavy. Which is so important to me!! ⁣ ⁣ ℍ𝕠𝕨 𝕀 𝕦𝕤𝕖𝕕 𝕥𝕙𝕖𝕞⁣ ⁣ Shower:⁣ ~I applied their Mango Hemp Restorative Hair Masque for 15 mins to wet hair⁣ ~I used their sulfate free Clarifying Mint Shampoo (it smells so fresh and exactly like mint. It doesn’t strip my hair at all)⁣ ~I applied their Soothing Mint Conditioner and let it sit for a few mins and detangled. I couldn’t believe how easily my brush slid through my massive tangles. Seriously it was so easy 🙏🏻🙏🏻⁣ ⁣ Styling:⁣ *I squeezed a little water out of my hair but not very much. I wanted my hair to be soaking wet!! I was bent over most of my Styler application. ⁣ ~ I used about a quarter sized amount of the Aloe Hibiscus leave in. I glazed and scrunched it in.⁣ *I sprayed my hair with a little water⁣ ~I took a small glob of the Coconut Avocado Curl Defining Custard and glazed and scrunched it in.⁣ *sprayed my hair with water and applied another layer of the Custard.⁣ *I then used a giant glob of my Eco Professional Styling Gel. I sprayed my hair with more water. I stood upright and distributed more gel carefully flipping my hair from side to side and scrunching⁣ ~ I went in with another layer of Custard while I was upright. ⁣ *I plopped for about 30 mins. And then very very lightly scrunched with the shirt I had used for plopping. ⁣ *I diffused for about 45 mins and smastered with some Pantene volume mousse. I allowed the rest to air dry. Then Ta-da 💁🏼‍♀️💜⁣
    5.9k
  3. 𝒢𝑒𝓁 𝒥𝒶𝓂...⁣ ⁣ If you’ve watched my styling routine videos you know I’ve always been about layering and mixing many products. The other day I decided to mix some of my gels together in a bowl before applying it. As I was doing this I thought it would be interesting to see what would happen if I mixed all of my gels together 😧⁣ ⁣ I was pretty scared! But, man oh man my results were pretty good! If you watch the video in my highlights titled “gel jam” you can see my full results and I talk about it a little more!! Not only was my hair light and bouncy but it was super defined. It took way less time to style and it shockingly dried really quickly!! Hallelujah 🙏🏻🙌🏻⁣ ⁣ I am definitely going to play around with this more!! It’s the closes I’ve come to a wash and go routine! I was going to call it Gel Jam but that’s already a hashtag. Do you think I should still use just use #geljam? Or maybe #stylerjam? Or nothing because this is silly 😆 ⁣ What’s in my jam?? ⁣ ➰ @ranagadebeauty professional styling gel (the argon oil one)⁣ ➰ @ecoslay Orange Marmalade ⁣ ➰ @boucleme Curl Defining Gel ⁣ ➰ @officialkinkycurly Curling Custard ⁣ ➰ @curlygirlmovement Curl Defining Gel ⁣➰ @devacurl Ultra Defining Gel⁣ ➰ @aussiehairusa Instant Freeze ⁣ ➰ @miss_jessies Jelly Soft Curls ⁣ ⁣ **If you do try it make sure the consistency is smooth after mixing it up. If it’s chunky that means the gels might not work together ⁣
    5k
Engagement rate benchmark
  • Median
Audience location by country
United States
58.39%
United Kingdom
6.35%
Canada
4.97%
Brazil
3.75%
Australia
2.26%
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12. Blendid Skincare / AZ ACNE SPECIALIST

United States

Hailey Viterbo Scottsdale AZ Corrective Skincare Laser Hair Removal CO2 Laser Lymphatic & Buccal Massage 📲: (480)-698-4650 🛒: blendidskincare.com

Followers
19.9k
Fake followers
19.36%
Engagement rate
2.64%
Average Reel plays
6.5k
Audience gender
male
5.23%
female
94.77%
Engagement rate benchmark
  • Median
Audience location by country
United States
84.23%
United Kingdom
2.42%
Canada
2.42%
Australia
1.2%
China
0.8%
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13. Frances Quiñ o nes

United States

Makeup | Skincare | Tennis 🎾 Beauty Content Creator |📍Puerto Rico 🇵🇷 💌 For Collabs Click “Email”

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14. Karolina Poyedis

United States

California girl living in South Carolina Lifestyle, Skincare, Makeup & Mom Life DM/E-Mail PR 📨✌️

Followers
15.7k
Fake followers
17.8%
Engagement rate
7.04%
Average Reel plays
484
Audience gender
male
9.93%
female
90.07%
Top performing Reels
  1. 964
  2. 816
  3. 741
Engagement rate benchmark
  • Median
Audience location by country
United States
58.14%
United Kingdom
12.09%
Canada
6.55%
India
3.07%
Australia
2.63%
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15. Sid Fleeks

United States

PR + Skincare + Fashion + Storyteller FAMU Alum 🐍| Howard MBA Candidate 📧 thesidfleeks@gmail.com

Followers
15.5k
Fake followers
15.19%
Engagement rate
7.34%
Average Reel plays
12.9k
Audience gender
female
60.79%
male
39.21%
Engagement rate benchmark
  • Median
Audience location by country
United States
97.87%
Mexico
0.28%
Jamaica
0.12%
Thailand
0.12%
Australia
0.12%
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16. k.perfection

United States

CEO @kelaniskollection | @kelanis.kouture Brand Ambassador: @thelabellafairyfactory | @shinehaircompany_llc code: PERFECTION for 10% OFF Hair

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19. Sami Dada

United States

📍Pittsburgh | NYC 💼 HR @ L’Oreal 👨🏻‍🤝‍👨🏾💍🏳️‍🌈 @doctor.von lifestyle | skincare | travel

Followers
13.3k
Fake followers
15.66%
Engagement rate
2.59%
Average Reel plays
2.8k
Audience gender
female
41.7%
male
58.3%
Top performing Reels
  1. 62.3k
  2. 57.9k
  3. 43.9k
Engagement rate benchmark
  • Median
Audience location by country
United States
90.23%
United Kingdom
1.07%
Mexico
0.96%
Canada
0.88%
Brazil
0.72%
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20. Mya Lipscomb

United States

🍒judge if you must | nyc 🍒 skincare | lifestyle | vlogs 📧: contentbymyal@gmail.com

Followers
13k
Fake followers
17.04%
Engagement rate
10.95%
Average Reel plays
1.9k
Audience gender
male
14.52%
female
85.48%
Engagement rate benchmark
  • Median
Audience location by country
United States
52.38%
United Kingdom
8.84%
Canada
6.8%
Italy
4.08%
Germany
2.04%
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