Top 20 American Skincare Influencers on Instagram (Aug 2026)

We found 55 skincare Influencers in United States
These influencers mention 'skincare' in their Instagram bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
08/24/2026
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2. Haley Collins

United States

𝚄𝙽𝙰𝚂𝙷𝙰𝙼𝙴𝙳 ✝️ Dearest gentle viewer ☀️ Lifestyle | Skincare |📍NC 💌: BeefingwiththeBlacks@select.co Everything linked nothing gatekept ⬇️

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3. Kacie Adkison

United States

The McBee Dynasty on @bravotv 💌 kacieadkison.collabs@gmail.com Tallow Skincare + Shop My Links ⬇️

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4. Messiah Dixon

United States

ATL | LA skincare, hair & lifestyle messiahdixonmgmt@gmail.com

Followers
221.8k
Fake followers
23.56%
Engagement rate
3.64%
Average Reel plays
23.2k
Audience gender
female
79.4%
male
20.6%
Engagement rate benchmark
  • Median
Audience location by country
United States
52.32%
Senegal
5.52%
France
5.19%
South Africa
4.06%
Brazil
3.84%
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5. Nicole Townsend

United States

❤️ Some love true crime, I love Pop Culture! ☀️ Tiktok Content Creator : 500k followers 💋 Tiktok : NicoleBreaksItDown 💜 FIZZ Skincare Partner

Followers
177k
Fake followers
13.8%
Engagement rate
2.31%
Average Reel plays
123.6k
Audience gender
female
80.35%
male
19.65%
Engagement rate benchmark
  • Median
Audience location by country
United States
97.19%
Dominican Republic
0.51%
Serbia
0.26%
Taiwan
0.26%
Japan
0.26%
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6. Mrs.Swink

United States

your fairy wellness mother 🍵🧚🏽‍♀️ ✨Skincare starts within ✨ UGC + brand partnerships ↙️ 📩 SakileSwink@gmail.com

Followers
162.3k
Fake followers
25.37%
Engagement rate
2.36%
Average Reel plays
68.4k
Audience gender
female
90.03%
male
9.97%
Top performing Reels
  1. 264.8k
  2. 191.2k
  3. 187.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
85.91%
Nigeria
1.52%
Jamaica
1.35%
Mexico
1.31%
Brazil
1.09%
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7. Bonnie Chapman

United States

greet the world with kindness 🪼🫧 ✧ beauty ✧ skincare ✧ fragrances ✧ bonniejoc.contact@gmail.com

Followers
161.1k
Fake followers
21.93%
Engagement rate
3.52%
Average Reel plays
49.4k
Audience gender
female
89.34%
male
10.66%
Engagement rate benchmark
  • Median
Audience location by country
United States
81.54%
United Kingdom
6.88%
Canada
5.48%
Germany
1.21%
Australia
1.03%
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8. Becca Murray

United States

cool aunt dad | aspiring old hag™️ lived-in confidence ❤️‍🔥 skincare•style•boundaries becca@select.co ⬇️ codes | substack | TT (460k)

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10. Lily | Cosmetic Scientist + Accessibility Specialist

United States

Simple, science backed skincare + hygiene education minus the shame MS PharmChem In @voguemagazine @netflix Mom x2 lilynjoroge@thedigitaldept.com

Followers
82.4k
Fake followers
19.19%
Engagement rate
2.96%
Average Reel plays
49.2k
Audience gender
female
93.63%
male
6.37%
Top performing Reels
  1. 39.5k
  2. 26.9k
  3. 23.3k
Engagement rate benchmark
  • Median
Audience location by country
United States
76.1%
United Kingdom
3.78%
Kenya
3.1%
Canada
3.06%
Nigeria
1.78%

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11. Tabinda aka PAA aka Bendy

United States

Contact: TabindaY16@gmail.com Makeup | Skincare | Lifestyle 💕 Bendy from @sistersisterzzz DMV 📍

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12. Jamie Golden

United States

🎙 Podcaster🧴Skincare Enthusiast 🐿 ADHD Survivor 🎧 Pop Culture: @thepopcast Books: @readwithshelfrespect Faith Culture: @faithadjacent 🏡 Birmingham

Followers
67.6k
Fake followers
13.96%
Engagement rate
6.88%
Average Reel plays
103.6k
Audience gender
female
93.84%
male
6.16%
Top performing Reels
  1. 60.9k
  2. I love that the internet generally ignores Gen X. We have fewer beefs and more aged flannel. We’re a small group of latchkey kids just trying to navigate aging parents and worsening eyesight. But one thing my generation seems to struggle with, unlike no other, is diet culture. And I’m specifically referencing white women in their 40s and 50s. We’ve carried the weight of thin for so long that we don’t know how to lose it. And it may not even be about knowing how. Perhaps Gen X’s resistance to the Millennial/Gen Z move towards body positivity and fat phobia condemnation means accepting a greater tragedy. If I accept I’ve been trapped in the claws of diet culture for 30 years, then it means I wasted a lot of my one wild and precious life. When those younger call us out on our obsession with pounds and inches, we flail. We all caps about health and BMI. We call them spoiled and sensitive, rather than pause and recognize the way a talk show host pulling a wagon of fat may have imprinted on us in the worst ways. I’ve spent too much of my life adding up points, subtracting carbs, and trying to believe Halos taste like Häagen-Dazs. I’ve spent years trying to climb to the top of a food pyramid in hopes I’d find a view of the promised land where my apple body becomes a pear. But this apple body is good. God told me so. My therapist told me so. My primary care doctor told me so. Now it’s time for me to tell you so. And if you don’t agree, that’s your weight to carry. 📸: @chappyphoto
    22.1k
  3. I’m pro-life. For a long time, I thought abortion was a political problem. I voted accordingly thinking it was an issue that should outweigh all others. Twice, I eagerly voted for a Republican who served as President. He worked with a majority Republican senate and house for almost all his years in office. The Supreme Court during his presidency was a majority of justices appointed by Republican Presidents. I believed A + B would equal C, but C never came. Abortion was legalized while a Republican was in office. The deadliest 5-yr span during our history for the unborn was 1985-1990, during the Reagan and Bush administrations. There were almost 1 million fewer abortions in 2015 than in 1990. When the Supreme Court preserved Roe v. Wade in 1992, the key votes came from two justices nominated by Reagan and one chosen by Bush. The idea that I would hang all my pro-life hopes on any president and the Supreme Court has little historical evidence to support it. I now know abortion is a Gospel issue. Those types of matters are difficult to legislate. To me, pro-life cannot only mean anti-abortion. My vote at the local, state, and federal level must take into account as many pro-life platforms as possible. This includes things like economic equality, access to affordable healthcare, advocacy for racial justice, paid family leave, ending the death penalty and criminal justice reform, meaningful policy change regarding the care of the earth, and discrimination-free voting rights. This is why I am pro-life and voting for Joe Biden. He does not wholly represent my political perspective, but he’s my choice to best represent a consistent ethic of life. "Being pro-life shouldn’t mean you can put outlawing abortion on one side of the scale and then just pile up every sort of vice, personal cruelty, and wickedness on the other side and somehow your conscience is fine.” Brannon McCallister Note: Comments are off from the get-go for this post, not as a coward but as a protector of this tiny acreage. Comments will mostly be high fives or pointed fingers at me or each other. My DMs are open. I’m committed to responding to as many folks as possible. #thisiswhy2020
    14.4k
Engagement rate benchmark
  • Median
Audience location by country
United States
94.01%
Canada
1.91%
United Kingdom
0.72%
Australia
0.49%
Mexico
0.18%
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14. Skincare/other

Followers
50.6k
Fake followers
23.2%
Engagement rate
9.03%
Average Reel plays
-
Audience gender
female
92.29%
male
7.71%
Engagement rate benchmark
  • Median
Audience location by country
United States
61.55%
United Kingdom
5.82%
Malaysia
3.11%
Canada
3.11%
Mexico
2.05%
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15. Brenda Johnson / Gen X / Pittsburgh, PA

United States

Helping women 40+ feel confident, stylish & seen Midsize fashion (14/16/18) •skincare • menopause • empty nest 50K+ community🎉39K+TT Shop my outfits⬇️

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16. Amanda | Your Fave Perimenopausal Non Influencer-40+

United States

✨Midlife GLOW After 40✨ 🙋🏼‍♀️Just a mom in the “Pause” Skincare•midlife faves•Prof yapper Collab:makemoneymidlife@gmail.com ⬇️ Shop VIRAL finds below

Followers
40.2k
Fake followers
19.3%
Engagement rate
15.21%
Average Reel plays
4k
Audience gender
female
94.12%
male
5.88%
Engagement rate benchmark
  • Median
Audience location by country
United States
58.29%
United Kingdom
7.87%
Canada
7.1%
Australia
3.17%
Ireland
3.09%
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17. Ηannah Vance

United States

Nurse Practitioner + life in Dallas 🌿 anatomy-led results • evidence based skincare 💉 @skin_pharm Book with me below ⬇️

Followers
36.3k
Fake followers
24.61%
Engagement rate
2.7%
Average Reel plays
20k
Audience gender
female
86.99%
male
13.01%
Top performing Reels
  1. How I got into Aesthetic Dermatology! ‌ I started as a nurse on the renal/tele floor. 6 months after graduation, I applied for grad school. Once clinicals started, I needed a bit more flexibility and I moved to the float pool- I absolutely loved it! I went wherever staffing was short that day and did everything from rehab to the ICU. My last year on the floor was 2020 and most of that year I was a nurse on our hospital’s covid floor. ‌ My masters program allowed for 100 hours of clinical at a specialty site. I asked my dermatologist if he took students during my annual skin check 😂 Luckily he said yes and that was my in! I was very upfront during those clinical hours that dermatology is what I wanted to do and on the last day of that rotation, he told me to reach out once I passed boards. ‌ 6 months later I started working as a medical derm NP. During that time, I started dating Davis, who lived in Dallas at the time. As our relationship progressed, we discussed ending up in Dallas, but I stipulated that he had to move to KC first so we could make sure we worked together not only living in the same city, but living together as well 😂 ‌ When it was time to start thinking about the move to Dallas, the only place I wanted to work was Skin Pharm. I’d been a follower for years and watched the company grow- something told me this was where I had to be. @laurenzaucha_pa and I had been internet friends for a few years at this point and she was my Skin Pharm North Star ⭐️ We chatted, I applied and a few months later I was an employee of the company I’d always dreamed of working for. ‌ I feel lucky to have been a nurse in so many different settings, all of which ultimately led me to what I’m most passionate about. If you want to get into aesthetic derm or dermatology in general I can’t stress this enough- it’s about connections. I’m frequently asked how I got into it, and every step of the way, it was a connection I sought out that helped me get the job 🫶🏼 ‌ #aestheticderm #dermnp #dallasinjector #dallasmedicalspa #dallasbotox
    162.3k
  2. 16 years a ago, a little kitten stumbled out of a bush at O’Charleys, meowing as loud as she could (a trait she’d never lose). We were in Illinois visiting my grandma and went to get some lunch. Like any 11 year old would do, I asked if we could keep her and, of course, my parents said no. Once we were seated in the restaurant, I spent the first few minutes sulking. To this day, I still can’t explain it, but I just knew she and I were supposed to be together. We were seated in a booth with a window that went almost all the way to the ground with a little ledge on the outside. Next thing I knew, little Charlie had jumped up on the ledge and was looking into the window at me. After that, it took little convincing that she was supposed to come home with us. ‌ The last 16 years have been nothing but wonderful with her. I always said- Charlie’s the cat you introduce to people who say they don’t like cats. She converted every one she met. It wasn’t uncommon when people came over for the first thing they said to be “Where’s Charlie?” ‌ She was perfect. I simply cannot stress that enough- perfect. She was gentle, sassy, delicate and embodied the term “luxurious”. ‌ I don’t really know what to do without her. I look around and see little Charlie hairs. Her foot path is still etched in the stairs. The shape of her body where she laid in her bed is still present. The void she leaves behind is crippling. ‌ Her last moments were spent in my arms. As she laid her little head down for the last time, I felt so grateful to have been part of her life. What a sweet, smart, beautiful girl she was. I can’t wait to see her again. ‌
    40k
  3. 7.3k
Engagement rate benchmark
  • Median
Audience location by country
United States
90.99%
Canada
1.32%
Philippines
1.27%
Mexico
0.46%
United Kingdom
0.41%
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18. Nefertiti Herbert | Skincare Education + Compassionate Hygiene

United States

✨esthetician, compassionate hygiene, quirky smells & glowing skin 💌let's work together! nefertiti@nightingalemgmt.co 📍jacksonville, florida

Followers
35.3k
Fake followers
21.13%
Engagement rate
2.9%
Average Reel plays
20.8k
Audience gender
female
91.78%
male
8.22%
Top performing Reels
  1. 29.5k
  2. 16.8k
  3. 9.8k
Engagement rate benchmark
  • Median
Audience location by country
United States
77.7%
United Kingdom
4.92%
Canada
4.18%
Nigeria
1.8%
Australia
1.32%
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19. Ariana Jeanine | Skincare | Makeup

United States

The Blood. ✝️❤️ Licensed Esthetician 🫧 Neurodivergent | Hyperfixation: The Truth. Collabs📧: giftedbyjeanine@gmail.com 📍South Florida 🌴🌊

Followers
31.6k
Fake followers
22.73%
Engagement rate
2.57%
Average Reel plays
5.9k
Audience gender
female
88.87%
male
11.13%
Top performing Reels
  1. 111.1k
  2. 94.8k
  3. 17.4k
Engagement rate benchmark
  • Median
Audience location by country
United States
90.44%
Nigeria
1.53%
India
1.15%
Canada
1.15%
Puerto Rico
0.96%
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20. Sara Kahn | Cooking & Skincare

United States

✖️Sharing recipes, beauty recs & a stream of consciousness ✖️Founder of @sparkarenaissance ✖️San Francisco’s new girl🌉 ✖️sara.nicole.kahn@gmail.com 💌

Followers
31.4k
Fake followers
17.42%
Engagement rate
17.96%
Average Reel plays
2.2k
Audience gender
female
55.37%
male
44.63%
Engagement rate benchmark
  • Median
Audience location by country
United States
93.69%
Israel
0.59%
United Kingdom
0.44%
Italy
0.44%
Mexico
0.44%

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