Top 20 American Skincare Influencers on Instagram (Sep 2026)

See skincare creators with possible affiliate signals

We found 53 skincare Influencers in United States
These influencers mention 'skincare' in their Instagram bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
09/22/2026
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1. Becky Habersberger

United States

💋 Beauty + Skincare Enthusiast

@becksmecks2
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Get audience breakdown
Followers
376.6k
Fake followers
18.29%
Engagement rate
7.07%
Average Reel plays
203.5k
Audience gender
female
87.28%
male
12.72%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
64.66%
United Kingdom
7.16%
Canada
5.65%
Australia
3.29%
Philippines
1.92%
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2. Haley Collins

United States

𝚄𝙽𝙰𝚂𝙷𝙰𝙼𝙴𝙳 ✝️ Dearest gentle viewer ☀️ Lifestyle | Skincare |📍NC 💌: BeefingwiththeBlacks@select.co Everything linked nothing gatekept ⬇️

@callmecollins.hdc
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Get audience breakdown
Followers
311.4k
Fake followers
17.59%
Engagement rate
16.54%
Average Reel plays
109.4k
Audience gender
female
46.4%
male
53.6%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
94.49%
United Kingdom
1.06%
South Africa
0.48%
Canada
0.48%
Dominican Republic
0.39%
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3. Kacie Adkison

United States

The McBee Dynasty on @bravotv 💌 kacieadkison.collabs@gmail.com Tallow Skincare + Shop My Links ⬇️

@kacie_adkison
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Get audience breakdown
Followers
258.3k
Fake followers
13.19%
Engagement rate
17.16%
Average Reel plays
364.6k
Audience gender
female
45.94%
male
54.06%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
97.25%
Puerto Rico
0.17%
Russia
0.17%
Uruguay
0.17%
Japan
0.17%
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4. Messiah Dixon

United States

ATL | LA skincare, hair & lifestyle messiahdixonmgmt@gmail.com

@messiahdixonn
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Get audience breakdown
Followers
237.5k
Fake followers
23.56%
Engagement rate
4.21%
Average Reel plays
23.2k
Audience gender
female
79.4%
male
20.6%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
52.32%
Senegal
5.52%
France
5.19%
South Africa
4.06%
Brazil
3.84%
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5. Bonnie Chapman

United States

greet the world with kindness 🪼🫧 ✧ beauty ✧ skincare ✧ fragrances ✧ bonniejoc.contact@gmail.com

@bonniejoc
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Get audience breakdown
Followers
161k
Fake followers
21.93%
Engagement rate
3.92%
Average Reel plays
49.4k
Audience gender
female
89.34%
male
10.66%
Top performing Reels
  1. Another year has gone on without you. Each year feels harder than the next, sometimes grief expands and sometimes it's manageable. Every exciting thing that happens, I want to tell you— just to remember you're no longer here to hear it. Through this tough time in my life I wish you were here to see what I have accomplished, what your children have been doing as you've raised us to do. This day in 2019 will forever be the day my world was flipped upside down. If I could tell the girl I was one thing, it would to hold you a littler tighter. You always said I hugged you too tight, but my love for you was better shown that way. I miss you so much mama, I will forever be your Bonnie googlehead. I love you.
    46.4k
  2. This day always breaks my heart. Another reminder that you aren't growing older, another reminder you won't be there for milestones in my life. Each year it feels like another piece in the shape of you breaks in my heart. Thank you for the time put into raising me. Thank you for showing me what strength looks like. Happy birthday mama, this day will always be yours now and forever.
    31.6k
  3. Missing you like crazy today, I love and miss you. Happy Mother's Day 💔
    24.8k
Engagement rate benchmark
  • Median
Audience location by country
United States
81.54%
United Kingdom
6.88%
Canada
5.48%
Germany
1.21%
Australia
1.03%
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6. Becca Murray

United States

cool aunt dad | aspiring old hag™️ lived-in confidence ❤️‍🔥 skincare•style•boundaries becca@select.co ⬇️ codes | substack | TT (460k)

@thebeccamurray
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Get audience breakdown
Followers
112.3k
Fake followers
14.65%
Engagement rate
2.42%
Average Reel plays
28.7k
Audience gender
female
90.5%
male
9.5%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
79.1%
Canada
6.6%
United Kingdom
3.51%
Australia
2.14%
Brazil
1.26%
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7. SEAN GARRETTE

United States

esthetician | new york contributor @voguebeauty formerly @diorbeauty @fentyskin get my skincare guide ↓

@seangarrette
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Get audience breakdown
Followers
91.3k
Fake followers
21.71%
Engagement rate
2.66%
Average Reel plays
7.4k
Audience gender
female
85.8%
male
14.2%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
70.11%
United Kingdom
5.8%
Canada
3.54%
Australia
1.67%
France
1.47%
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8. Lily | Cosmetic Scientist + Accessibility Specialist

United States

Simple, science backed skincare + hygiene education minus the shame MS PharmChem In @voguemagazine @netflix Mom x2 lilynjoroge@thedigitaldept.com

@caveofbeauty
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Get audience breakdown
Followers
82.3k
Fake followers
18.68%
Engagement rate
4.75%
Average Reel plays
24k
Audience gender
female
93.16%
male
6.84%
Top performing Reels
  1. Medical racism is disabling and deadly. And it’s still *extremely* prevalent in healthcare today. ETA: Both UPenn and Penn State are affiliated with him, which is why they’re both mentioned here. It’s not a typo. He went to Penn State for undergrad and UPenn for med school.
    39.5k
  2. Someone in your life is quietly struggling with showers but they feel too ashamed to admit it and find solutions because of performative hygiene culture (or because they don’t feel “disabled enough”). I’d love if you shared this post so it reaches someone who needs it. 💙 I finally caved and got a shower chair years ago and it was truly life saving. I used it while pregnant, I use it now because my autoimmune disease (ankylosing spondylitis) makes my joints extremely inflamed and the medications I’m on for it cause severe fatigue and dizziness. The shower is such an easy place to fall and get seriously injured, so I’m a huge advocate for making showers as safe as possible when you can. If you can’t make it to the shower, I have another post from a few days ago on how to clean your body from bed. What topic do you want me to cover next?
    27k
  3. Thirty thousand of you. Still gathering the words to describe just how much this milestone means to me, when just a few years ago I was in a hospital bed for 2 months not knowing if I’d ever see outside the walls of the hospital again. So many of you tell me that my content has made you feel seen, but you all have helped *me* not feel completely invisible anymore. In many ways, this community has saved me by reminding me that my presence is valuable and my voice is needed in this space. This is the most fulfilled I’ve ever felt in all my work. Writing this reintroduction was so cathartic. I’ve held all this in for years, and it is so freeing to finally let it out. Thank you so, so much for being here. 💙
    23.6k
Engagement rate benchmark
  • Median
Audience location by country
United States
75.19%
United Kingdom
4.11%
Canada
3.37%
Kenya
3.19%
Nigeria
1.89%
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9. Jamie Golden

United States

🎙 Podcaster🧴Skincare Enthusiast 🐿 ADHD Survivor 🎧 Pop Culture: @thepopcast Books: @readwithshelfrespect Faith Culture: @faithadjacent 🏡 Birmingham

@jamiebgolden
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Get audience breakdown
Followers
67.6k
Fake followers
13.96%
Engagement rate
6.87%
Average Reel plays
103.6k
Audience gender
female
93.84%
male
6.16%
Top performing Reels
  1. They work for us. Even when it seems like they don’t. ☎️ I asked a legislative aide last year (SHE REMEMBERED ME) what is the most effective way to contact your reps. She said phone, then email/letter. Then she sincerely said “Have a great day, Jamie. Talk again soon.” Note: The link to find your senator and their contact info is at the link in my bio.
    60.9k
  2. I love that the internet generally ignores Gen X. We have fewer beefs and more aged flannel. We’re a small group of latchkey kids just trying to navigate aging parents and worsening eyesight. But one thing my generation seems to struggle with, unlike no other, is diet culture. And I’m specifically referencing white women in their 40s and 50s. We’ve carried the weight of thin for so long that we don’t know how to lose it. And it may not even be about knowing how. Perhaps Gen X’s resistance to the Millennial/Gen Z move towards body positivity and fat phobia condemnation means accepting a greater tragedy. If I accept I’ve been trapped in the claws of diet culture for 30 years, then it means I wasted a lot of my one wild and precious life. When those younger call us out on our obsession with pounds and inches, we flail. We all caps about health and BMI. We call them spoiled and sensitive, rather than pause and recognize the way a talk show host pulling a wagon of fat may have imprinted on us in the worst ways. I’ve spent too much of my life adding up points, subtracting carbs, and trying to believe Halos taste like Häagen-Dazs. I’ve spent years trying to climb to the top of a food pyramid in hopes I’d find a view of the promised land where my apple body becomes a pear. But this apple body is good. God told me so. My therapist told me so. My primary care doctor told me so. Now it’s time for me to tell you so. And if you don’t agree, that’s your weight to carry. 📸: @chappyphoto
    22.1k
  3. I’m pro-life. For a long time, I thought abortion was a political problem. I voted accordingly thinking it was an issue that should outweigh all others. Twice, I eagerly voted for a Republican who served as President. He worked with a majority Republican senate and house for almost all his years in office. The Supreme Court during his presidency was a majority of justices appointed by Republican Presidents. I believed A + B would equal C, but C never came. Abortion was legalized while a Republican was in office. The deadliest 5-yr span during our history for the unborn was 1985-1990, during the Reagan and Bush administrations. There were almost 1 million fewer abortions in 2015 than in 1990. When the Supreme Court preserved Roe v. Wade in 1992, the key votes came from two justices nominated by Reagan and one chosen by Bush. The idea that I would hang all my pro-life hopes on any president and the Supreme Court has little historical evidence to support it. I now know abortion is a Gospel issue. Those types of matters are difficult to legislate. To me, pro-life cannot only mean anti-abortion. My vote at the local, state, and federal level must take into account as many pro-life platforms as possible. This includes things like economic equality, access to affordable healthcare, advocacy for racial justice, paid family leave, ending the death penalty and criminal justice reform, meaningful policy change regarding the care of the earth, and discrimination-free voting rights. This is why I am pro-life and voting for Joe Biden. He does not wholly represent my political perspective, but he’s my choice to best represent a consistent ethic of life. "Being pro-life shouldn’t mean you can put outlawing abortion on one side of the scale and then just pile up every sort of vice, personal cruelty, and wickedness on the other side and somehow your conscience is fine.” Brannon McCallister Note: Comments are off from the get-go for this post, not as a coward but as a protector of this tiny acreage. Comments will mostly be high fives or pointed fingers at me or each other. My DMs are open. I’m committed to responding to as many folks as possible. #thisiswhy2020
    14.4k
Engagement rate benchmark
  • Median
Audience location by country
United States
94.01%
Canada
1.91%
United Kingdom
0.72%
Australia
0.49%
Mexico
0.18%
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10. Jon Richardson

United States

Jon The SkincareBRO Austin, TX + the🌍✈️ Skincare • Travel • Life • ♌️ CEO @gude.skin @theskincarebrohaus Co-Founder @bravo.agency Jon@CheckoutJon.com

@checkoutjon
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Get audience breakdown
Followers
53.8k
Fake followers
17.75%
Engagement rate
3.11%
Average Reel plays
5.3k
Audience gender
female
51.58%
male
48.42%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
82.55%
Spain
4.62%
Germany
1.01%
France
0.9%
Brazil
0.9%

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11. Brenda Johnson / Gen X / Pittsburgh, PA

United States

Helping women 40+ feel confident, stylish & seen Midsize fashion (14/16/18) •skincare • menopause • empty nest 50K+ community🎉39K+TT Shop my outfits⬇️

@midsize_middle_age
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Get audience breakdown
Followers
50.3k
Fake followers
8.45%
Engagement rate
2.19%
Average Reel plays
9.3k
Audience gender
female
97.76%
male
2.24%
Top performing Reels
  1. Is it midlife crisis or just midlife realization? #midlife #aging #death #over40 #over50
    21.5k
  2. It sneaks up on you, and before you know it, you’re on the other side of life. Midlife. Over 50. When did this happen? #over50 #over40 #aging #midlife #death
    20.8k
  3. Yesterday, my mom came over so I could style her. But every piece I pulled, she hesitated, saying it was “unflattering” or “too young” for her. Let this be your reminder: there are no rules when it comes to fashion. You’re never too big, too old, too young, too wrinkly, or too lumpy to wear whatever makes you feel good. 🤍 Don’t be afraid to step outside your comfort zone, try new styles. You might just surprise yourself… like my mom did. She ended up loving herself in these styles! @bej_9597 Comment ‘OUTFITS’ and I’ll send you the details to all of these looks!🤍 . . . #midsizefashion #genzfashion #bodyconfidence
    20.2k
Engagement rate benchmark
  • Median
Audience location by country
United States
82.04%
Canada
6.69%
United Kingdom
3.17%
Australia
1.41%
South Africa
0.7%
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12. Amanda | Your Fave Perimenopausal Non Influencer-40+

United States

✨Midlife GLOW After 40✨ 🙋🏼‍♀️Just a mom in the “Pause” Skincare•midlife faves•Prof yapper Collab:makemoneymidlife@gmail.com ⬇️ Shop VIRAL finds below

@makemoney_midlife
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Get audience breakdown
Followers
41.6k
Fake followers
19.3%
Engagement rate
16.01%
Average Reel plays
8.7k
Audience gender
female
93.89%
male
6.11%
Top performing Reels
  1. Hey Homies, it’s your favorite perimenopausal. NON influencer are here.🫶🏼🫶🏼🥰 I’m just sharing the things that I absolutely love, because we should all feel a little more moisturized and look a little more dewey in middle life🤷🏼‍♀️ i’m almost 47 and my sister is turning 50 and we both swear by these. My mother is also 81 and gets complemented all the time as well. Lord knows. I’m not being paid for any of this sort of thing. Although maybe that’s next for us 😉? For now, these are just some go tos that I think you’ll love since our skin is changing as we age. I’m not a Dr. and I’m not giving any sort of guidance about medication. Let that be clear. But all hail antidepressants and anti anxiety meds. Just sayin… Mid lives matter #midlife #perimenopause #elfcosmetics #youmatter
    37.2k
  2. There are always signs 💅💅🤣🤣🤣 #perimenopause #womenover40 #rage #hormonehealth #womenshealth
    34.6k
  3. Soooo - how’s the perimenopause journey going for you??? Midlife treating you ok ? You good ? It’s fine. I’m fine. Everything’s FINE 😏😒😩 You? #midlife #perimenopause #womenover40 #womensupportingwomen #womenshealth
    10.5k
Engagement rate benchmark
  • Median
Audience location by country
United States
57.86%
United Kingdom
8.52%
Canada
7.4%
Australia
3.14%
Ireland
2.59%
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13. Nefertiti Herbert | Skincare Education + Compassionate Hygiene

United States

✨esthetician, compassionate hygiene, quirky smells & glowing skin 💌let's work together! nefertiti@nightingalemgmt.co 📍jacksonville, florida

@thenotoriousnef
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Get audience breakdown
Followers
38.9k
Fake followers
21.13%
Engagement rate
2.46%
Average Reel plays
22.6k
Audience gender
female
91.78%
male
8.22%
Top performing Reels
  1. Eternally grateful to my followers that encouraged me to look into Indian and Southeast Asian sunscreens because it makes SO MUCH SENSE when you think about it… where better to find lightweight sunscreens with no white cast that work for sweaty skin than countries with high humidity and a large population of brown people?! I also ordered like 13 other formulas from India to try out (I got them from @veeha_beauty) and they all feel AMAZING from what I’ve tried so far! This one is the Aqualogica Radiance Water Light Fluid Sunscreen, and I’ll be posting a few GLOOW Grade review ☀️ @aqualogica.in #indiansunscreen #sunscreenforoilyskin #lightweightsunscreen #nowhitecastsunscreen #sunscreenreview
    52.3k
  2. When you’re depressed, disabled, or struggling, sometimes comitting to a shower routine or even brushing your teeth feels like an impossible task. You still deserve to be clean and feel fresh, even when you’re not feeling your best! Here are some must-have hygiene products for an easy hygiene routine that you can use from the comfort of your bed or couch! If you have any additional recommendations, feel free to leave them in the comments 🫶🏾 @scrubzzsponges @briotechusa @garnierusa @tndickinsons @lumedeodorant @duradry @dove @certaindriofficial @colgateus @colgateus @meetflamingo @cleanskinclub @vaselinebrand @nichesandnooks @lotrimin #hygieneroutine #hygieneproducts #hygienetips #disabilityawareness #bodycaretips #disabilitysupport #chronicillnessawareness #chronicallyill #showerroutine #showerproducts #bodycaretips #bodycareproducts #easybodycare #hygienehacks
    29.6k
  3. If you recently found out you’re not wearing enough sunscreen and you’re trying to figure out how to afford wearing the proper amount (and how to do it without feeling like you dipped your face in cooking oil), your resident spf-obsessed esthetician is here to help! I’ve been using the Eunyul Daily Care Fresh Sunscreen for the last several weeks and can’t get over how good it is for the price. It’s one of the most lightweight sunscreens I’ve tried, and you’re getting a JUMBO size for only around $20 (and you can get it for even less bceause Yesstyle always has coupons going)! This is the perfect wallet friendly, sensory friendly sunscreen for all skin types 🤩  @eunyul_official @yesstyle Comment “jumbo” and I’ll send you the 🔗 directly! ***SORRY ABOUT MISSPEAKING AT THE BEGINNING, I meant to say 10oz for $20! 😭 Also, since I always get questions about whether or not certain SPFs irritate the eyes, I’ve added a new category to The GLOOW Grade- an extra O for “ocular comfort”! Hopefully this also makes it easier to decide which sunscreen is right for you 👁️💗 #koreansunscreen #lightweightsunscreen #nowhitecastsunscreen #affordablesunscreen #sensoryfriendlysunscreen
    17.5k
Engagement rate benchmark
  • Median
Audience location by country
United States
77.7%
United Kingdom
4.96%
Canada
4.18%
Nigeria
1.8%
Australia
1.32%
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14. Dayna

United States

Esthetician♥︎Selfcare♥︎Hair Partner → dayna@cfg.co Skincare Page → @skinbydayofficial (71k✨) TikTok → Daynasworld (10.6k✨) YT → Daynasworld

@daynasworld_
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Get audience breakdown
Followers
31.8k
Fake followers
4.91%
Engagement rate
2.07%
Average Reel plays
12.4k
Audience gender
female
68.31%
male
31.69%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
89.56%
Israel
0.78%
Italy
0.78%
Puerto Rico
0.62%
France
0.62%
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15. Sara Kahn | Cooking & Skincare

United States

✖️Sharing recipes, beauty recs & a stream of consciousness ✖️Founder of @sparkarenaissance ✖️San Francisco’s new girl🌉 ✖️sara.nicole.kahn@gmail.com 💌

@sara.kahn
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Get audience breakdown
Followers
31.3k
Fake followers
17.42%
Engagement rate
32.59%
Average Reel plays
2.2k
Audience gender
female
55.37%
male
44.63%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
93.69%
Israel
0.59%
United Kingdom
0.44%
Italy
0.44%
Mexico
0.44%
profile picture

16. Grace Choi

United States

Makeup | Skincare | NYC | Harvard 🪄TikTok EH Ambassador (470K+) 🏆 Cannes Lions, AdAge Creativity50, PopSci BOWN 📫 gracechoi887@gmail.com

@gracemchoi
@gracemchoi
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Get audience breakdown
Followers
29.5k
Fake followers
24.47%
Engagement rate
2.03%
Average Reel plays
14.5k
Audience gender
female
85.17%
male
14.83%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
57.59%
Brazil
4.49%
United Kingdom
4.06%
Italy
3.31%
Canada
3.1%
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17. Nicole Gabe

United States

🎤 Boston Morning TV Anchor | Boston 25 Running on skincare, good food, and a whole lotta morning news

@nicolegabee
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Get audience breakdown
Followers
29.3k
Fake followers
17.97%
Engagement rate
4.46%
Average Reel plays
26.4k
Audience gender
female
52.21%
male
47.79%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
95.43%
Canada
0.65%
Mexico
0.61%
United Kingdom
0.44%
Italy
0.28%
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18. Kat (Braswell) Campbell

United States

Skincare: @katcampbell_rn Find me: @indierx.co

@katcampbell_
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Get audience breakdown
Followers
24.2k
Fake followers
22.99%
Engagement rate
3.8%
Average Reel plays
88.2k
Audience gender
female
84.41%
male
15.59%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
93.58%
Canada
1.65%
Australia
0.67%
United Kingdom
0.62%
South Africa
0.31%
profile picture

19. Natali | Beauty UGC Creator

United States

Beauty • Skincare I make makeup easy ✨ No skills needed → real results 📍USA Collabs 💌 nataliforugc@gmail.com

@natalizkay
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Get audience breakdown
Followers
23.7k
Fake followers
8.63%
Engagement rate
3.72%
Average Reel plays
92.3k
Audience gender
female
93.33%
male
6.67%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
57.73%
Canada
10.05%
United Kingdom
5.67%
Russia
4.9%
Australia
3.35%
profile picture

20. RIANNA

United States

Nutritionist | Encinitas 🌞 Healthy eats, wellness, lifestyle, skincare, low tox 💌radiantwithrianna@gmail.com

@radiantwithri
@radiantwithrianna
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Get audience breakdown
Followers
23.6k
Fake followers
9.74%
Engagement rate
3.71%
Average Reel plays
17.3k
Audience gender
female
90.91%
male
9.09%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
84.1%
Canada
3.53%
United Kingdom
2.12%
Australia
1.94%
Germany
0.71%

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