Top 20 American Skincare Influencers on Instagram (Jul 2026)

See skincare creators with possible affiliate signals

We found 52 skincare Influencers in United States
These influencers mention 'skincare' in their Instagram bio and have audiences primarily in United States. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
07/13/2026
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1. Motherhenshomestead | Homesteading & Homeschooling

United States

Homestead • Homeschool • Homemade 🌸 Cottagecore mama sharing simple living tips, recipes & cozy inspiration. 👇🏼 All of my favorite things.

@motherhenshomestead
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Get audience breakdown
Followers
739.5k
Fake followers
15.9%
Engagement rate
42.69%
Average Reel plays
106.7k
Audience gender
female
92.94%
male
7.06%
Top performing Reels
  1. I go to bed by 9pm but I’m always up for an early morning farmers market meet up, as long as I have an iced coffee. Who’s with me? . . . . . #farmersmarketinspo #farmersmarket #thriftingfinds #weekendvibes #simpleliving #homesteader #homemaker #friendgoals #friendshipgoals❤️
    368 045
  2. It’s time to teach the next generation the life skills they truly need. And unfortunately, many of those aren’t taught in a classroom. But I have good news 🙌🏼 I just launched my Gardening Basics eBook for Kids (ages 5–10) 65 pages packed with hands-on knowledge to help little hands learn how to grow their own food, build confidence, and connect with the land. Because growing food is more than a skill—it’s a foundation. Perfect for homeschool, classrooms, and curious young gardeners. LINK IN BIO! . . . . #growyourownfood #lifeskillsforkids #homesteadkids #homesteading #cookingfromscratch
    597 864
  3. Just trying to help you see more cute ducklings everyday 🫶🏼 you’re welcome 😍 . . . . #ducklingsofinstagram #farmhouseinspo #farmhousekitchen #90scountry #ducksofinstagram
    71 309
Engagement rate benchmark
  • Median
Audience location by country
United States
74.85%
Canada
7.08%
United Kingdom
4.18%
Australia
3.09%
Germany
0.63%
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2. Dean Lin

United States

living in your head rent free📍los angeles 📧 dean@underscoretalent.com 🎙️ lgbtq & aapi creator 👇 daily reminders, comedy, skincare, relatable reels

@deanwlin
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Get audience breakdown
Followers
271.3k
Fake followers
19.05%
Engagement rate
3.25%
Average Reel plays
39.7k
Audience gender
female
59.25%
male
40.75%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
89.76%
India
0.66%
China
0.66%
United Kingdom
0.58%
Spain
0.5%
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3. Nicole Townsend

United States

❤️ Wife & Mom of 3 ☀️ Tiktok Content Creator 💋 Tiktok : Nicoletownsend36 💜 FIZZ Skincare Partner

@nicolebreaksitdown
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Get audience breakdown
Followers
159.3k
Fake followers
13.5%
Engagement rate
2.26%
Average Reel plays
1.5k
Audience gender
female
80.45%
male
19.55%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
97.17%
Dominican Republic
0.51%
Serbia
0.26%
Taiwan
0.26%
Japan
0.26%
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4. Bonnie Chapman

United States

greet the world with kindness 🪼🫧 ✧ beauty ✧ skincare ✧ fragrances ✧ bonniejoc.contact@gmail.com

@bonniejoc
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Get audience breakdown
Followers
159.1k
Fake followers
21.56%
Engagement rate
5.77%
Average Reel plays
23.6k
Audience gender
female
90.04%
male
9.96%
Top performing Reels
  1. This day always breaks my heart. Another reminder that you aren't growing older, another reminder you won't be there for milestones in my life. Each year it feels like another piece in the shape of you breaks in my heart. Thank you for the time put into raising me. Thank you for showing me what strength looks like. Happy birthday mama, this day will always be yours now and forever.
    31 629
  2. Missing you like crazy today, I love and miss you. Happy Mother's Day 💔
    24 803
  3. The years go by and I still feel like it was yesterday. I lost someone who was my first debate partner, my first confidant and my first supporter. A piece of me will forever be missing and with you. I talk about you everyday and everyone around me-- even those who didn't have the pleasure of knowing you, loves you from the stories I tell. The glimpses we all saw of you on tv, you were so loved. You were born to be a star and I'm so glad you got to be one in your lifetime. So many take strength from you, I'm proud you were in my life and by my side. There's no words that can bring you back or explain the pain I feel this day every year. My body has been dreading it the entire month, now that it's here the flood gates have opened. I miss you mama, I wish you could come back home.
    13 440
Engagement rate benchmark
  • Median
Audience location by country
United States
82.6%
United Kingdom
6.94%
Canada
4.76%
Germany
1.38%
Australia
0.73%
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5. Becca Murray

United States

cool aunt dad | aspiring old hag™️ sunscreen + boundaries ❤️‍🔥 LA 💌 team@beccamurray.com codes | substack | TT (460k) ⬇️

@thebeccamurray
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Get audience breakdown
Followers
111.3k
Fake followers
14.58%
Engagement rate
3.32%
Average Reel plays
19.2k
Audience gender
female
90.68%
male
9.32%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
79%
Canada
6.6%
United Kingdom
3.5%
Australia
2.15%
Brazil
1.13%
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6. SEAN GARRETTE

United States

Beauty Icon | NYC Repped @gershdigital

@seangarrette
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Get audience breakdown
Followers
91.5k
Fake followers
21.19%
Engagement rate
2.12%
Average Reel plays
9.7k
Audience gender
female
86.64%
male
13.36%
Top performing Reels
  1. Today was a dream come TRUE! Spent the morning with MOTHER @patmcgrathreal in her studio playing with the new Blurring Collection — which is UNREAL! I love you so much Pat, I can’t thank you and your team enough for today 🖤
    5 290
  2. Whenever I’m in a rut, beauty has always been a vehicle of creativity and inspiration for me. Lately I’ve been having the urge to be more creative and imaginative with the images and content that I create. My creative partner @tonewoolfe and I shot these portraits last week after being inspired by a few new beauty launches I’ve been obsessed with — mainly the new @eadem.co Le Chouchou Lip Balm in the color ‘Burnt Malai’. The color and formula is absolutely stunning. I created the blush and eye look with my favorite blushes from @rhode (pocket blush shades Toasted Teddy + Spicy Marg) and @hauslabs (blush shade French Rosette).
    2 680
  3. UK Facetime 🇬🇧
    2 197
Engagement rate benchmark
  • Median
Audience location by country
United States
71.63%
United Kingdom
6.33%
Canada
3.14%
Australia
1.67%
France
1.44%
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7. Lily | Cosmetic Scientist + Accessibility Specialist

United States

Simple, science backed skincare + hygiene education (minus the shame) Featured in @voguemagazine, @netflix Mom x2 lilynjoroge@thedigitaldept.com

@caveofbeauty
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Get audience breakdown
Followers
81.6k
Fake followers
19.63%
Engagement rate
3.58%
Average Reel plays
47k
Audience gender
female
93.51%
male
6.49%
Top performing Reels
  1. Medical racism is disabling and deadly. And it’s still *extremely* prevalent in healthcare today. ETA: Both UPenn and Penn State are affiliated with him, which is why they’re both mentioned here. It’s not a typo. He went to Penn State for undergrad and UPenn for med school.
    39 467
  2. Someone in your life is quietly struggling with showers but they feel too ashamed to admit it and find solutions because of performative hygiene culture (or because they don’t feel “disabled enough”). I’d love if you shared this post so it reaches someone who needs it. 💙 I finally caved and got a shower chair years ago and it was truly life saving. I used it while pregnant, I use it now because my autoimmune disease (ankylosing spondylitis) makes my joints extremely inflamed and the medications I’m on for it cause severe fatigue and dizziness. The shower is such an easy place to fall and get seriously injured, so I’m a huge advocate for making showers as safe as possible when you can. If you can’t make it to the shower, I have another post from a few days ago on how to clean your body from bed. What topic do you want me to cover next?
    26 844
  3. Thirty thousand of you. Still gathering the words to describe just how much this milestone means to me, when just a few years ago I was in a hospital bed for 2 months not knowing if I’d ever see outside the walls of the hospital again. So many of you tell me that my content has made you feel seen, but you all have helped *me* not feel completely invisible anymore. In many ways, this community has saved me by reminding me that my presence is valuable and my voice is needed in this space. This is the most fulfilled I’ve ever felt in all my work. Writing this reintroduction was so cathartic. I’ve held all this in for years, and it is so freeing to finally let it out. Thank you so, so much for being here. 💙
    23 213
Engagement rate benchmark
  • Median
Audience location by country
United States
75.53%
United Kingdom
4.5%
Canada
3.44%
Kenya
3.23%
Nigeria
1.68%
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8. Laylahaydari

United States

Makeup Artist & Hair Stylist 📍Los Angeles Beauty content & product features PR & Collabs → email below Layla@makeupbylaylaca.com

@thelayora
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Get audience breakdown
Followers
71.2k
Fake followers
23.13%
Engagement rate
47.37%
Average Reel plays
25.8k
Audience gender
female
67.4%
male
32.6%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
63.24%
Turkey
20.55%
Iran
4.15%
Canada
1.19%
Germany
0.79%
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9. Jamie Golden

United States

🎙 Podcaster🧴Skincare Enthusiast 🐿 ADHD Survivor 🎧 Pop Culture: @thepopcast Books: @readwithshelfrespect Faith Culture: @faithadjacent 🏡 Birmingham

@jamiebgolden
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Get audience breakdown
Followers
67.6k
Fake followers
13.96%
Engagement rate
6.87%
Average Reel plays
103.6k
Audience gender
female
93.84%
male
6.16%
Top performing Reels
  1. They work for us. Even when it seems like they don’t. ☎️ I asked a legislative aide last year (SHE REMEMBERED ME) what is the most effective way to contact your reps. She said phone, then email/letter. Then she sincerely said “Have a great day, Jamie. Talk again soon.” Note: The link to find your senator and their contact info is at the link in my bio.
    60 878
  2. I love that the internet generally ignores Gen X. We have fewer beefs and more aged flannel. We’re a small group of latchkey kids just trying to navigate aging parents and worsening eyesight. But one thing my generation seems to struggle with, unlike no other, is diet culture. And I’m specifically referencing white women in their 40s and 50s. We’ve carried the weight of thin for so long that we don’t know how to lose it. And it may not even be about knowing how. Perhaps Gen X’s resistance to the Millennial/Gen Z move towards body positivity and fat phobia condemnation means accepting a greater tragedy. If I accept I’ve been trapped in the claws of diet culture for 30 years, then it means I wasted a lot of my one wild and precious life. When those younger call us out on our obsession with pounds and inches, we flail. We all caps about health and BMI. We call them spoiled and sensitive, rather than pause and recognize the way a talk show host pulling a wagon of fat may have imprinted on us in the worst ways. I’ve spent too much of my life adding up points, subtracting carbs, and trying to believe Halos taste like Häagen-Dazs. I’ve spent years trying to climb to the top of a food pyramid in hopes I’d find a view of the promised land where my apple body becomes a pear. But this apple body is good. God told me so. My therapist told me so. My primary care doctor told me so. Now it’s time for me to tell you so. And if you don’t agree, that’s your weight to carry. 📸: @chappyphoto
    22 119
  3. I’m pro-life. For a long time, I thought abortion was a political problem. I voted accordingly thinking it was an issue that should outweigh all others. Twice, I eagerly voted for a Republican who served as President. He worked with a majority Republican senate and house for almost all his years in office. The Supreme Court during his presidency was a majority of justices appointed by Republican Presidents. I believed A + B would equal C, but C never came. Abortion was legalized while a Republican was in office. The deadliest 5-yr span during our history for the unborn was 1985-1990, during the Reagan and Bush administrations. There were almost 1 million fewer abortions in 2015 than in 1990. When the Supreme Court preserved Roe v. Wade in 1992, the key votes came from two justices nominated by Reagan and one chosen by Bush. The idea that I would hang all my pro-life hopes on any president and the Supreme Court has little historical evidence to support it. I now know abortion is a Gospel issue. Those types of matters are difficult to legislate. To me, pro-life cannot only mean anti-abortion. My vote at the local, state, and federal level must take into account as many pro-life platforms as possible. This includes things like economic equality, access to affordable healthcare, advocacy for racial justice, paid family leave, ending the death penalty and criminal justice reform, meaningful policy change regarding the care of the earth, and discrimination-free voting rights. This is why I am pro-life and voting for Joe Biden. He does not wholly represent my political perspective, but he’s my choice to best represent a consistent ethic of life. "Being pro-life shouldn’t mean you can put outlawing abortion on one side of the scale and then just pile up every sort of vice, personal cruelty, and wickedness on the other side and somehow your conscience is fine.” Brannon McCallister Note: Comments are off from the get-go for this post, not as a coward but as a protector of this tiny acreage. Comments will mostly be high fives or pointed fingers at me or each other. My DMs are open. I’m committed to responding to as many folks as possible. #thisiswhy2020
    14 384
Engagement rate benchmark
  • Median
Audience location by country
United States
94.01%
Canada
1.91%
United Kingdom
0.72%
Australia
0.49%
Mexico
0.18%
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10. candacee

United States

atlanta beauty | self care | fitness 💌: candacebellstar@gmail.com

@daciiasznn
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Get audience breakdown
Followers
57.9k
Fake followers
22.39%
Engagement rate
4.69%
Average Reel plays
41.9k
Audience gender
female
78.68%
male
21.32%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
78.33%
United Kingdom
2.65%
Canada
1.92%
France
1.28%
Brazil
1.05%

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11. Tabinda aka PAA aka Bendy

United States

Contact: TabindaY16@gmail.com Makeup | Skincare | Lifestyle 💕 Bendy from @sistersisterzzz DMV 📍

@taaabbbyy
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Get audience breakdown
Followers
51.5k
Fake followers
16.17%
Engagement rate
3.41%
Average Reel plays
55.4k
Audience gender
female
64.67%
male
35.33%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
70.86%
Nigeria
3.45%
Pakistan
2.84%
India
2.41%
United Kingdom
2.07%
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12. Jon Richardson

United States

Jon The SkincareBRO Austin, TX + the🌍✈️ Skincare • Travel • Life • ♌️ CEO @gude.skin @theskincarebrohaus Co-Founder @bravo.agency Jon@CheckoutJon.com

@checkoutjon
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Get audience breakdown
Followers
50.3k
Fake followers
17.24%
Engagement rate
9.05%
Average Reel plays
1.3k
Audience gender
female
51.49%
male
48.51%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
82.71%
Spain
4.63%
Germany
0.9%
France
0.9%
Brazil
0.9%
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13. Nefertiti Herbert | Skincare Education + Compassionate Hygiene

United States

📍jacksonville, florida compassionate hygiene, quirky smells & glowing skin ✨ esthetician finding joy & humor in beauty nefertiti@nightingalemgmt.co

@thenotoriousnef
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Get audience breakdown
Followers
30k
Fake followers
21.03%
Engagement rate
2.88%
Average Reel plays
18.1k
Audience gender
female
91.78%
male
8.22%
Top performing Reels
  1. When you’re depressed, disabled, or struggling, sometimes comitting to a shower routine or even brushing your teeth feels like an impossible task. You still deserve to be clean and feel fresh, even when you’re not feeling your best! Here are some must-have hygiene products for an easy hygiene routine that you can use from the comfort of your bed or couch! If you have any additional recommendations, feel free to leave them in the comments 🫶🏾 @scrubzzsponges @briotechusa @garnierusa @tndickinsons @lumedeodorant @duradry @dove @certaindriofficial @colgateus @colgateus @meetflamingo @cleanskinclub @vaselinebrand @nichesandnooks @lotrimin #hygieneroutine #hygieneproducts #hygienetips #disabilityawareness #bodycaretips #disabilitysupport #chronicillnessawareness #chronicallyill #showerroutine #showerproducts #bodycaretips #bodycareproducts #easybodycare #hygienehacks
    29 518
  2. I don’t have the energy to say anything else, but I want to document this in the unfortunate event something happens to me.
    9 682
  3. Let’s go body care shopping at Ulta while I share with you some body care recommendations that lowkey outperform their viral body care products counterparts 🤭 I have a few more of these coming soon so stay tuned! Also let us know in the comments which body care products you think are overrated or UNDERrated! @ultabeauty Products mentioned: - Saltair Hyaluronic Acid Body Serum ($23) - Naturium Urea 5% Body Serum ($22.99) + Glow Getter Multi-Oil Body Wash ($16.99) - Bioderma Atoderm Shower Oil ($33) - Tree Hut Firming Body Scrub ($10.99) - bdy by Tree Hut Glow Body Buff #usethisnotthat #bodycareproducts #skincarereview #ultafinds #estheticianapproved
    8 058
Engagement rate benchmark
  • Median
Audience location by country
United States
77.77%
United Kingdom
4.92%
Canada
4.18%
Nigeria
1.8%
Australia
1.32%
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14. αιexandra

United States

30 something corporate girly @tiktok in NYC passions include spending money on skincare, fashion and overpriced lattes missalexabel@gmail.com 💌

@miss_alexabel
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Get audience breakdown
Followers
29.1k
Fake followers
10.59%
Engagement rate
2.38%
Average Reel plays
27.8k
Audience gender
female
60.96%
male
39.04%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
95.66%
Australia
0.58%
Mexico
0.43%
United Kingdom
0.43%
Canada
0.43%
profile picture

15. Dayna

United States

Esthetician♥︎Selfcare♥︎Hair Skincare Page➡️ @skinbydayofficial Partner➡️ Adaywithdayna@gmail.com (69k✨) TikTok: Daynasworld (10.6k✨) YT: Daynasworld

@daynasworld_
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Get audience breakdown
Followers
28.9k
Fake followers
4.91%
Engagement rate
2.81%
Average Reel plays
10.7k
Audience gender
female
68.31%
male
31.69%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
89.58%
Israel
0.78%
Italy
0.78%
Puerto Rico
0.62%
France
0.62%
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16. Nicole Gabe

United States

📺 Boston Morning TV Anchor 💫Running on skincare, good food, and a whole lotta morning news

@nicolegabee
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Get audience breakdown
Followers
28.7k
Fake followers
16.48%
Engagement rate
3.7%
Average Reel plays
19.6k
Audience gender
female
52.21%
male
47.79%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
95.43%
Canada
0.65%
Mexico
0.61%
United Kingdom
0.45%
Italy
0.28%
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17. THE HOUSTON ESTHETICIAN

United States

Asia Kai ✨ Licensed Esthetician 📍Houston | 📞 Text Only ✨ Corrective Skincare & Teeth Whitening 🚫 No DMs | 💖 Now Accepting New Client

@kaiskincare_
@kaiskincare_
Check contact details
Get audience breakdown
Followers
27.6k
Fake followers
22.31%
Engagement rate
7.06%
Average Reel plays
17.9k
Audience gender
female
90.68%
male
9.32%
Top performing Reels
  1. Dermaplaning is one of my favorite facials treatments because you get instant results and an amazing after glow 🤩✨ Book your appointment today! CHECK OUT THE MOTHERS DAY SALE ! 👩‍👧 Link in bio 💕 • • • • • • • #kaiskincare #kaiskincarellc #houstonesthetician #houstonfacials #houstonfacial #houstonacnespecialists #houstonacnetreatments #facialshouston #houstonskincare #houstonskincarespecialist #houstonskin #houstonchemicalpeel #houstonteehwhitening #houstonacnespecialist #houstonfacialclass #houstonfacialtraining #houstonskincareclass #houstonskincaretraining #dermaplaning #houstondermaplaning #houstondermaplane
    102 555
  2. ✨ Skin Therapy. Elevated. 📅 Schedule your luxury glow: 832-603-1003 | Link in bio • • • • • #kaiskincare #kaiskincarellc #houstonesthetician #houstonfacials #houstonfacial #houstonacnespecialists #houstonacnetreatments #facialshouston o#houstonskincare #houstonskincarespecialist #houstonskin #houstonchemicalpeel #houstonteehwhitening #houstonacnespecialist #houstonfacialclass #houstonfacialtraining #houstonskincareclass #houstonskincaretraining #advancedfacialclass #biorepeelcl3 #dermaplaningfacial #houstonchemicalpeel #houstondermaplaning #houstonmicroneedling
    1 665
  3. I don’t fix engines… I correct complexions 😌✨ Spa shop open, come get your glow serviced 💆🏽‍♀️🛠️ Novembers books are open, 📲832-603-1003 | Booking link in bio Get ready for the ultimate Black Friday Sale !!! 🏷️✨ • • • • • #kaiskincare #kaiskincarellc #houstonesthetician #houstonfacials #houstonfacial #houstonacnespecialists #houstonacnetreatments #facialshouston #houstonskincare #houstonskincarespecialist #houstonskin #houstonchemicalpeel #houstonteehwhitening #houstonacnespecialist #houstonfacialclass #houstonfacialtraining #houstonskincareclass #houstonskincaretraining #advancedfacialclass #houstonteethwhiteningtraining
    1 427
Engagement rate benchmark
  • Median
Audience location by country
United States
96.89%
Mexico
0.8%
United Kingdom
0.3%
France
0.18%
Canada
0.18%
profile picture

18. Justine Allison

United States

Beach, boat & booty building ☀️ 📧 justineallison9@gmail.com REAL-I don’t filter or edit my pictures unless I mention it on post

@justiine.onthegram
@justiineonthegram
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Get audience breakdown
Followers
27.2k
Fake followers
21.79%
Engagement rate
4.26%
Average Reel plays
20.7k
Audience gender
female
24.08%
male
75.92%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
80.27%
Brazil
2.47%
Mexico
2.02%
Canada
1.57%
India
1.35%
profile picture

19. JAYLON 🍸

United States

Hair • Skincare • Beauty 📩 jaylonbrookecollabs@gmail.com Houston

@jaylonbrooke
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Get audience breakdown
Followers
24.6k
Fake followers
24.56%
Engagement rate
3.65%
Average Reel plays
14.5k
Audience gender
female
83.37%
male
16.63%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
79.28%
Brazil
2.94%
South Africa
1.42%
Dominican Republic
1.32%
France
1.11%
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20. Kat (Braswell) Campbell

United States

Skincare: @katcampbell_rn Find me: @indierx.co

@katcampbell_
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Get audience breakdown
Followers
24.2k
Fake followers
21.17%
Engagement rate
4.17%
Average Reel plays
45.9k
Audience gender
female
84.5%
male
15.5%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
93.54%
Canada
1.67%
Australia
0.68%
United Kingdom
0.63%
South Africa
0.31%

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