There are free influencer tools out there, some better than others of course. The above snapshot is from influencer.co, a marketplace for Instagram influencers and brands.
They list @learoy, @Ameliexmartin and @flomarcotte as the best Montreal based makeup creators. These creators have signed up to their marketplace and are likely open to offers.
Word of mouth:
You likely know someone interested in makeup. Ask them who they follow, who is their favorite makeup tutorial creator on Instagram or who they take advice from on makeup related questions.
You can also look to see which influencers other brands in your niche are working with and reach out to them. It’s possible that you can find someone willing to switch, or to promote both brands.
If you do end up finding an influencer who suits your campaign you can also ask for referrals. Ask them who else creates content like theirs or who they enjoy. They should know who is who in your area and have advice to share about connecting with them.
Results of finding makeup influencers manually.
That’s how to you can find influencers in the makeup niche without spending a single penny. However it is important to know what you’re getting yourself into. Remember those three promising influencers we mentioned in the beginning?
Here’s the shocking reality of what their audience looks like.