Top 20 Female Cleaning Influencers on Instagram (Nov 2026)

See cleaning creators with possible affiliate signals

We found 95 cleaning Influencers
These influencers mention 'cleaning' in their Instagram bio. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
11/02/2026
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1. Stephanie 🧸🎀🫧

United States

Cleaning•Family•lifestyle💗 andrew@undercurrent.net 1M on TikTok smilleyy_2

@millerstephanie2
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Get audience breakdown
Followers
358.8K
Fake followers
19.82%
Engagement rate
6.48%
Average Reel plays
319.3K
Audience gender
female
90.03%
male
9.97%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
74.92%
Mexico
11.46%
Canada
1.59%
Brazil
1.28%
United Kingdom
1%
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2. Yasmin Le Comte

The Netherlands

🧼 Actress that loves cleaning 💌 free clean? yasminlecomte@hotmail.com ⬇️ business inquiries lydia@shinetalentgroup.com

@yasminlecomtecleans
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Get audience breakdown
Followers
191.8K
Fake followers
18.1%
Engagement rate
2.02%
Average Reel plays
91.1K
Audience gender
female
90.2%
male
9.8%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
21.37%
The Netherlands
11.33%
United Kingdom
6.63%
Germany
4.19%
Brazil
3.45%
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3. Brianna Brown | ORGANIZING | CLEANING | DIY on a budget

United States

✨ Making life easier and cuter! 📦 Amazon Finds & Deals for busy families 🏡 Home hacks, cleaning tips, and affordable must haves 👇 SHOP MY FINDS 👇

@briannabrowndesigns
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Get audience breakdown
Followers
190.8K
Fake followers
25.29%
Engagement rate
3.18%
Average Reel plays
68.7K
Audience gender
female
91.23%
male
8.77%
Top performing Reels
  1. I wanted the giant luxury cloud couch… I just didn’t want to pay luxury couch prices. 👀 Type “YES” and I’ll send you the link!🤍 This one is 130 INCHES of soft chenille goodness with a HUGE 27.56” seat depth, wide 10” arms, and six modular pieces you can rearrange however you want. And the best part? NO assembly. 🙌🏼 It comes compressed in boxes, you unpack it, fluff everything up, and let it naturally expand. You can make it a massive sectional, rearrange the pieces for a different layout, or even turn it into a sleeper when you need extra space. Basically… this is the kind of couch I want to disappear into at the end of the day. 😂☁️ Follow @briannabrowndesigns for more home finds that make your house feel SO much more expensive. 🤍 #CloudCouch #SectionalSofa #LivingRoomDecor #HomeFinds #HomeDecor 130 inch sectional, modular sectional sofa, cloud couch, oversized sofa, deep seat sofa, chenille sofa, modular couch, living room furniture, cozy living room, luxury home decor, affordable furniture, apartment sofa, sleeper sectional, oversized couch, home finds, living room ideas, neutral home decor, comfy couch, family room furniture, modern living room
    55.8K
  2. Comment “KITCHEN” and I’ll dm you the links✨ Small kitchens are fabulous, but storage can get tricky. I’m going to help find solutions to storing your items without using up all the space.
    54.2K
  3. Okay… why does my shower suddenly feel like a luxury spa?! 😍✨ Type “SPA” and I’ll send you the link!🛁🤍 This little rechargeable lamp has TWO modes, but the water-wave projection is my favorite. 🌊 You take the shade off and it projects these gorgeous moving ripples in 16 different colors all over the ceiling. It’s rechargeable, has up to 12 hours of battery life, and you can control the colors, brightness, and modes with the remote OR the touch controls. Perfect for an everything shower, relaxing bath, bedroom, patio, camping… basically anywhere you want instant ✨✨✨ vibes. Because apparently I now need my shower to have ambiance. 😂 Follow @briannabrowndesigns for more home finds that make everyday life feel a little more ✨luxurious✨. #bathroomfinds #showerideas #homefinds #cozyhome #amazonfinds shower light, shower lamp, bathroom lighting, spa bathroom, shower decor, bathroom finds, mood lighting, wave projector, water ripple light, RGB lamp, rechargeable lamp, ambient lighting, relaxing shower, everything shower, bathroom decor, bedroom lighting, home decor finds, Amazon home finds, cozy home, luxury home
    22.8K
Engagement rate benchmark
  • Median
Audience location by country
United States
76.8%
Canada
5.15%
United Kingdom
1.71%
Australia
1.29%
Brazil
1.22%
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4. Vennila Ulagam

India

🔹Just Go with the Flow✨ 🔹Founder of @sv__collectionn @sv_naturalss 🔹Daily Vlogs!!Recepies!!Skincare! Cleaning 🔹DM for Paid promotion

@vennila_ulagam
@VennilaUlagam
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Get audience breakdown
Followers
133.8K
Fake followers
17.8%
Engagement rate
3.52%
Average Reel plays
264.4K
Audience gender
female
70.8%
male
29.2%
Top performing Reels
  1. தொட்டி கழுவ போலாமா???💚🏡🪴🌄நானே வாய் குடுத்து மாட்டீட்டேன்😅 #reels #reelsinstagram #reelitfeelit #reelsvideo #reelsviral mini minivlog minivlogger viral viralvideos viralreels vennilulagam foodvlog vlogger trendingreels trending dayinthelife dayinmylife
    83.1K
  2. அமைதியான 🏡 காலை 🌄 வேளைகளுடன் நாள் இனிதே ஆரம்பம் 🪴🌼🏡✨ #reels #reelsinstagram #reelitfeelit #reelsvideo #reelsviral #mini #minivlog #minivlogger #viral #viralvideos #viralreels #vennilulagam #food#vlog #vlogger #trendingreels #trending #dayinthelife #dayinmylife#newmomlife#newmum #newmom #newborn #pregnancy #babycare #newborntips#village #nature #morning #peacefullmorning
    50.1K
  3. Not Every Girls Want scooty 🙂Some Wants Royal Enfield 🔥✨ #reels #bike#bikergirls #royalenfield❤️ #trending
    41.7K
Engagement rate benchmark
  • Median
Audience location by country
India
85.63%
Malaysia
7.47%
Sri Lanka
1.72%
Oman
0.86%
United States
0.86%
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5. 𝙲𝚒𝚗𝚍𝚢 𝙳𝚒𝚘𝚗𝚒𝚌𝚒𝚘♡

United States

mom| God ᥫ᭡ | delaware coffee ☕️ | thrifting & lifestyle ✨ cleaning biz owner 🫧 @freshstartde 💌 mgmt: vanessa@undercurrent.net

@cindy_dionicio
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Get audience breakdown
Followers
118.7K
Fake followers
19.43%
Engagement rate
2.7%
Average Reel plays
52.5K
Audience gender
female
90.57%
male
9.43%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
85.16%
United Kingdom
2.66%
Mexico
1.8%
Canada
1.68%
Australia
1.01%
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6. Miranda

United States

♡ Restocks • Cleaning • Organizing ♡ Wife + SAHM of 2 ♡ Ⓥ 𓆉

@kaleenmiranda
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Followers
88.6K
Fake followers
25.08%
Engagement rate
4.16%
Average Reel plays
98K
Audience gender
female
38.21%
male
61.79%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
62.9%
Brazil
9.28%
Mexico
4.64%
Ecuador
3.19%
Venezuela
1.45%
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7. priya Dhawale

India

Recipes | Kitchen | Home Cooking From Our Kitchen to Yours 🌺 50K+ YouTube Subscribers 📩 Collabs -DM🌈kbhor8999@gmail.com

@maileki_kitchen
@MailekiKitchen
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Get audience breakdown
Followers
77.1K
Fake followers
16.96%
Engagement rate
8.59%
Average Reel plays
449.1K
Audience gender
female
85.58%
male
14.42%
Top performing Reels
  1. "रक्षाबंधन स्पेशल - गॅस न पेटवता तयार होणारी झटपट मिठाई"❤️😋 No Cook Mithai🤔 "Must try and don’t forget to save this reel!" #mithai #sweets #easysweetrecipe #reels #rakshabandhan #festivalspecial #viralreels #dessert #easydessert #festivalvibes❤️ #indiansweet #viralvideos #rakhirecipes #reels #recipe #sweettreats #marathirecipe 🧾 साहित्य (Ingredients): साखर – 1/2कप (Sugar – 1/2cup) ओलं खोबरं – 1 कप (Desiccated coconut – 1 cup) वेलचीपूड – एक चिमूट (Cardamom powder – a pinch) पनीर – 1 कप (Paneer –1 cup) फूड कलर – आवडीनुसार (Food color – as per choice) ड्रायफ्रूट्स – बारीक चिरलेले (Chopped dry fruits – optional) Milk Powder - 1 cup
    122.2K
  2. 🌧️ सोडा न वापरता आणि पाण्याचा एक थेंबही न घालता बनवा खेकडा स्टाईल कांदा भजी🤤🔥 ✨️Save & try this recipe👍 Ingredients (साहित्य): 🧅 कांदा 🌶️ हिरवी मिरची 🌿 कोथिंबीर 🧂 मीठ 🌶️ लाल तिखट 🌱 ओवा 🥣 बेसन पीठ 🍚 तांदळाचं पीठ 🛢️ तळण्यासाठी तेल #onionpakoda #kandabhaji #bhaji #pakode
    56.8K
  3. मार्गशीर्ष गुरुवार स्पेशल झटपट तयार होणारी रबडीसारखी तांदळाची खीर😋 Instant Rice Kheer🍚 Don’t forget to save this reel ✨ #kheer #kheerrecipe #tandalachikheer #marathirecipe #ricekheer
    43.2K
Engagement rate benchmark
  • Median
Audience location by country
India
90.93%
United States
1.53%
United Arab Emirates
1.28%
United Kingdom
0.89%
Canada
0.77%
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8. Kirsten Gutierrez

United States

FTM to Kiri Knight 🤍 Cooking, cleaning, chaos & navigating motherhood ✨ 300K (‼️) on TT 🤳 📧 Pynemgmt@gmail.com 📍North Carolina

@kirstengutierrezbaby
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Get audience breakdown
Followers
60.9K
Fake followers
18.83%
Engagement rate
3.14%
Average Reel plays
27.9K
Audience gender
female
52.25%
male
47.75%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
91.48%
Australia
1.76%
United Kingdom
1.02%
Canada
1.02%
Mexico
0.46%
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9. Design_by_faith

Kenya

|| Lifestyle || Interior design || Cleaning || Organization || Cooking || Fitness || *Good vibes*

@design_by_faith
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Get audience breakdown
Followers
52.6K
Fake followers
20.76%
Engagement rate
2.75%
Average Reel plays
43.1K
Audience gender
female
84.74%
male
15.26%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Kenya
65.47%
Tanzania
16.01%
United States
4.02%
Uganda
1.94%
South Africa
1.37%
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10. Bren Did

United States

Homemaking w/ a hint of sarcasm😉 🧪Science-based green cleaning ✂️Crafts you may actually finish 💡Simple mom tips 👇Free printables & recipes

@brendidblog
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Get audience breakdown
Followers
48.5K
Fake followers
21.63%
Engagement rate
8.75%
Average Reel plays
93.7K
Audience gender
female
89.54%
male
10.46%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
64.57%
United Kingdom
6.18%
Canada
5.42%
Australia
3.03%
Mexico
1.46%

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11. Stephanie Kiuna

Australia

Momlife | Food | Cleaning & Organising✨️ Sharing meals, memories & organised spaces 🏡 🇰🇪📍🇦🇺 Biz: stephanie.kiuna.biz@gmail.com

@stephaniekiuna
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Get audience breakdown
Followers
43.4K
Fake followers
17.29%
Engagement rate
5.91%
Average Reel plays
89.3K
Audience gender
female
86.34%
male
13.66%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Kenya
82.45%
United States
3.62%
Australia
1.91%
Tanzania
1.81%
United Arab Emirates
1.51%
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12. Kat Steck

United States

🌍sustainable-ish living w/ littles 🏚currently cleaning out an abandoned home ♻️ buying (almost) nothing new 📺 ft on @nbc @ktla5news @real_simple

@thejunkyardjournals
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Get audience breakdown
Followers
37.3K
Fake followers
17.79%
Engagement rate
18.31%
Average Reel plays
177.6K
Audience gender
female
96.42%
male
3.58%
Top performing Reels
  1. Is this going to be a thrift store game changer? The average American throws out 100 lbs of textile waste a year 🥴 that's more than 34 billion lbs of textiles that end up tossed. When I went looking for some bike shorts for summer, all I saw was these sad faded butt bike shorts, I almost walked away (like Im sure most people would) but then realized they were the perfect candidate for this experiment! I'm already getting ahead of myself and looking at 8 million things in my closet I can revive but let's wash these and see how they come out first! What do you think- is it going to work? Have you tried this?
    1M
  2. follow along for more like this ❤️ If you're new here, Hi! I'm Kat, you might know me from my viral "take your kid to thrift gifts" videos where my toddler picked out a jack in the box bobble head or the one with the otter shirt. I grew up thrifting with my mom but in 2019 I decided to step it up and challenged myself to choose secondhand first for a year and to stop buying new clothes. By the end of the year I had forgotten it was even a challenge and ever since it's just been my way of life. Right now I'm *very slowly* cleaning out an abandoned house and renovating using as much secondhand as possible! You can find me in stories sharing realistic mom life, imperfect sustainability, thrift tips and embarrassing antics. Glad you're here. ❤️
    294.1K
  3. " it's you and me " 🥺🥺🤣 It's my absolute obsession to let my kids pick out gifts for our loved ones at the thrift store. You just never know what they'll select but it's always got a reason! Also if the gifts aren't useful (unlike this shirt which is going to be worn loud and proud for the rest of his life 🤣😬) then nothing was wasted anyway! Will you try this or have you already? I'd love to know what your kids pick! Looking for father's day experience gift ideas? Check my highlights! 💕
    289.1K
Engagement rate benchmark
  • Median
Audience location by country
United States
73.91%
Canada
8.05%
United Kingdom
5.68%
Australia
3.4%
New Zealand
0.62%
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13. Jenny

United States

📸🌵🏝️🥑 Grad student 🎓 Real Estate 🏡 Stay Humble🧎🏻‍♀️‍➡️

@thejennydaily
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Get audience breakdown
Followers
32.4K
Fake followers
24.79%
Engagement rate
4.15%
Average Reel plays
32.8K
Audience gender
female
17.54%
male
82.46%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
91.51%
Colombia
1.58%
Puerto Rico
0.61%
Mexico
0.61%
Germany
0.51%
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14. Omphile Mororo

South Africa

𝑫𝒊𝒐𝒔.✝️ 𝖬𝗈𝖽𝖾𝗅 | 𝖢𝗈𝗇𝗍𝖾𝗇𝗍 𝖼𝗋𝖾𝖺𝗍𝗈𝗋．🧚‍♀️ 𝗙𝗮𝘀𝗵𝗶𝗼𝗻| 𝗕𝗲𝗮𝘂𝘁𝘆|𝗦𝗸𝗶𝗻𝗰𝗮𝗿𝗲| 𝗛𝗮𝗶𝗿💕 💌: omphilemororo23@icloud.com

@omphil.e_mororo
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Get audience breakdown
Followers
31.5K
Fake followers
13.17%
Engagement rate
3.61%
Average Reel plays
4.8K
Audience gender
female
23.33%
male
76.67%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
79.06%
Malawi
3.95%
United States
3.11%
Zimbabwe
1.93%
India
1.01%
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15. Clean With Bex 💋

United Kingdom

☆ Satisfying Cleaning ♡ ASMR ◇ Suds ~ Foam ~ Fizz ♡ Motivation ◇ Cleaning Tips ♡ Flatlay Pics ☆ Reviews On Latest Cleaning Products ■ DM To Colab

@bexhouse_and_hinch
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Followers
30.8K
Fake followers
16.65%
Engagement rate
15.02%
Average Reel plays
185.8K
Audience gender
female
92.96%
male
7.04%
Top performing Reels
  1. Who's Loving The Sunshine!? 🌞 - Have A Stunning Day 🫶 . 🤗 For More Cleaning Fun Follow @bexhouse_and_hinch xxx . 🥰 Used Cleaning Powder & White Vinegar By @wipeout_clean .. Cif Cream Cleaner, Scrubdaddy, Pink Cloth Is Scrubdaddys Super Absorbant Cloth & Also Sprayed Some Zoflora Antibac Cleaning Spray xxx . ~ Not Going To Lie I've Been Struggling Massively Past Few Weeks..Thankyou To Those That Have Continued To Stick With Me, I Appreciate All Of You..😊 . 🫂 Sending Out A Big Virtual Hug To Anyone That Needs One, Always Take A Break When Needed, We All Need To Take 5 Now n Again... 🤗 . . . . . . @scrubdaddyuk #mondaymotivation #instaclean #cleaningismytherapy #takeabreak #sinkcleaning #scrubdaddyuk #cif #asmrlover #asmrcontent #asmrcommunity #cleaningmotivation #reels #reel #fyp #cleaningvideos #fizz #asmrsponges #asmrspongesounds #cleaninginspo #cleanhomes #thinkbeforeyouspeak
    14.1M
  2. Another Sink Clean... ..... I DONT HAVE A PROBLEM!!!! 🤪 .. ♥️ Remember To Like + Follow For More.. ➡️ @bexhouse_and_hinch ⬅️ . ♥️ Have A Brilliant Day ♥️ . Santa Sponge From The Range Dish Soap Is Fairy's Xmas Washing up liquid xx . . #idonthaveaproblem . #sinkclean #shortreels #fyp #instaclean #reelvideo #reelit #reelsinstagram😍 #funcleaning #christmascleanup #christmascleaning #festive #joyofclean #ilovecleaning #suds #explore #sudsysponge #instachristmas #christmasiscoming #asmrvisual #vlogger #cleantime #cleaning #cleaningblogger #cleaninginspo
    2.3M
  3. CLOTH WASH • 🐦 Can You Hear The Birds Chirping? 😊 . - In Mop Bucket I Added Some Bicarb, Fairy Washing Up Liquid & Boiling Water... - Added Dirty Cloths, Mop Head & Left To Soak.. - Spun The Water Out.. - In Machine I Used Astonish Stain Remover, Dettol Anti bac Laundry Cleanser & White Vinegar In The Drawer.. - Replacing Softer With White Vinegar On Your Cloths, Tea Towels & Bath Towels Keeps Them Good As New... . 🥰 Love This Remember To Hit Like/Save/Share & Follow @bexhouse_and_hinch For More 🫶 . . . . #freshenupfriday #clothwashing #cloth #instaclean #fyp #astonishcleaners #dettol #laundry #laundryasmr #asmr #housekeeping #whitevinegar #cloths #freshenup #reelvideo #reels #vlogger #cleaningcommunity #asmrcontent #asmraccount #springcleaning #cleaningasmr #bloggersuk #réel #cleaningreels #motivation #motivation💯 #mop
    1.8M
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
78.26%
United States
8.78%
Ireland
1.29%
Canada
1.06%
Sweden
0.95%
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16. Lauren Taylor

United Kingdom

cleaning | lifestyle | mum of 3 200K on TikTok 🎥 danielle@talentwise-mgt.co.uk 💌 @talentwise_mgt

@_laurenscleaning
@laurenscleaning
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Get audience breakdown
Followers
29.7K
Fake followers
14.01%
Engagement rate
3.06%
Average Reel plays
73.4K
Audience gender
female
95.98%
male
4.02%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
77.69%
United States
4.68%
Ireland
3.74%
Spain
2.96%
Turkey
0.94%
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17. Shona Askew

United Kingdom

If you like cleaning, ASMR, animals, eclectic decor, mid life beauty and the odd blast of humour we can be friends! DM for collabs

@dunroaminagain
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Get audience breakdown
Followers
23.7K
Fake followers
13.6%
Engagement rate
2.19%
Average Reel plays
30.9K
Audience gender
female
90.94%
male
9.06%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
70.91%
United States
8.41%
India
3.97%
Ireland
3.16%
Canada
1.47%
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18. Hannah | Cleaning & Home

United Kingdom

🧼 Cleaning, home & everyday life 😂 Mum life & relatable chaos at Number 46 🫧 You’ll find me cleaning on my Stories 📍 Suffolk | UK 💌 Collabs & links ↓

@mylifeatnumber46
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Get audience breakdown
Followers
23.3K
Fake followers
8.88%
Engagement rate
3.19%
Average Reel plays
4.6K
Audience gender
female
91.39%
male
8.61%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
60.18%
United States
14.85%
India
3.32%
Canada
2.52%
The Netherlands
2.2%
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19. Tash Parton SortitOrSpiral

United Kingdom

🌀 Sort it OR Spiral-Cleaning Motivation 🌀 Declutter 10 items per week 🌀 ADHD Messy Mum making one thing better! 🤝Collabs: workwithtashparton@gmail.com

@sortitorspiral_tashparton
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Get audience breakdown
Followers
20.9K
Fake followers
10.3%
Engagement rate
8.12%
Average Reel plays
32.6K
Audience gender
female
93.65%
male
6.35%
Top performing Reels
  1. Sort It or Spiral THE FINALE: PART 1! 😅 Part 1 of tackling the conservatory/laundry/greenhouse/room full of random chaos. This was a HUGE job, but we made serious progress! 🧺🌿🧼 #sortitorspiral #CleaningMotivation #ADHDcleaning #cleanwithme #declutter
    14.1K
  2. Sort It or Spiral Part 2 🌀 The conservatory is FINISHED! After chaos, cardboard, and emotional damage, we made it. Praise the Lord. Praise the CD. PRAISE ME. 👑 From storage disaster to actual room again — and yes, I deserve a trophy for this one. 🪴🧺 #sortitorspiral #cleanwithme #cleaningmotivation #cleanwithme #adhdcleaning
    9.8K
  3. I did it! 🌀 In 5 weeks I turned my depression house into my safe space, thank you so much for all of the support… Now who fancies a new series? #cleaningmotivation #declutter #sortitorspiral #cleanwithme #cleaning
    6.9K
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
82.2%
United States
6.62%
Ireland
2.88%
Spain
1.41%
France
0.58%
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20. Taryn Fiol Williford

United States

Cleaning editor. Formerly: lifestyle director @apartmenttherapy. Lives* in a pickle factory. (*Drinks, pretends to clean, listens to boy bands)

@tarynwilliford
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Get audience breakdown
Followers
18.5K
Fake followers
22.13%
Engagement rate
2.65%
Average Reel plays
14.3K
Audience gender
female
85.43%
male
14.57%
Top performing Reels
  1. What you saw in my @apartmenttherapy house tour vs. what my loft looks like irl today. #housetour #instagramvsreality #thepicklefactoryloft
    1.6K
  2. It feels weird to post this. But it feels even more strange to continue to stay offline and pretend like everything’s ok. My mom passed away on Thursday. Her name was Mary Beth Ritzul and she was 58 years old. ⁣⁣ ⁣⁣ I hear losing a parent is hard, but I do wonder if this would all be a little easier if I could just hug my dad and sister. Or laugh about her quirks (she had MANY) with my aunts and cousins. Or just go to the bar and get a beer. To be anywhere but here, frozen in time. Nothing about my life has changed since last Wednesday. There are dishes piling in the sink, and nothing really to do but watch TV and play board games. All the same, except she’s not on this Earth any longer. No need to take time off work because what would I even do with my days? How do you even begin to grieve and get closure in a time like this? ⁣⁣ ⁣ Thank you to everyone who knew and sent kindness or flowers or food or gifs they knew would make me smile. And thanks to everyone who has understood my need for space and not gotten mad if I haven’t replied to you. I find it really hard to answer the endless stream of notifications coming from my phone normally — and turns out when those messages are about your mom’s death, it’s even tougher. I read them all, but I just don’t have the energy to reply. And I have “Mother’s Day” blocked in my inbox so send your pitches elsewhere. ⁣ ⁣⁣ She loved music, especially The Beach Boys and The Clash (maybe there are concerts whereever she is and Dennis and Joe are playing a double-headliner just for her). She loved crystals and peacock feathers and playing online games. She was so sentimental—a July cancer, through and through. And she lived the last days of her life alone in a hospital bed. ⁣⁣ Stay home. Wash your hands. Wear masks. Take care of each other 🤍⁣⁣ ⁣⁣ I love you, Mama Hawk. Forever.
    1.4K
  3. Well 2021, what a fucked up year. Not sure whether to thank pandemic fatigue, work burnout, or mental illness. But I’m ending the year feeling better than ever, and ready to take on new adventures. ⁣⁣ ⁣⁣ I made the decision to leave Apartment Therapy last month. Whoever said “do what you love and you’ll never work in your life” must not have loved lifestyle content. I enjoy sharing my home life here and on AT  — truly! — but it’s disorienting to feel pulled in three directions every hour of the day, in every space where you’re supposed to feel sheltered.⁣⁣ ⁣⁣ Something as simple as organizing a bathroom drawer gets complicated because I can do three things with that impulse:⁣⁣ ⁣⁣ 1️⃣ Film it for IG. (Which takes longer and ugh maybe I need to put on some makeup because I’m breaking out.)⁣ ⁣⁣ 2️⃣ Put it on the list of ideas for Taryn Cleans it All, then wait for a team to film me cleaning it out. (I hope they think the “after” is good or I’ll probably spiral wondering if I’m perfect enough for the Internet.) ⁣⁣ ⁣⁣ 3️⃣ Just clean it! Enjoy the clean drawer and feeling of accomplishment! (…Until guilt sets in that I could have shot this for IG. Next time I’ll commit harder and cycle all over again.)⁣⁣ ⁣⁣ I made a lot of choices in the last two years to favor the first and second options here, and I’m so thankful that you’ve all followed along. It all feels worth it when I get a DM saying how much I’ve helped you love your home again. (Or maybe just find a great dusting glove.) But that led to extreme burnout for me, and I had to step back a bit from being chronically online and make a change. I left AT and found a new role as Managing Editor of Reforge, where I’ll be publishing content that helps people in tech own their careers and make valuable, sustainable impact. I don’t expect to post a lot about that here (more Twitter and LinkedIn — unless y’all are interested?), but that brings me to the great news…⁣⁣ ⁣⁣ I’m feeling mentally healthier than I have in a while. And I actually MISS Instagram. And I miss sharing my life here. So I guess this is me saying: I’m back baby! And I have so much to share.⁣⁣ ⁣⁣ Photo dump from H2 2021 coming soon. 💛✨✌️
    1.3K
Engagement rate benchmark
  • Median
Audience location by country
United States
67.74%
Canada
5.97%
United Kingdom
5.27%
Australia
2.65%
France
1.21%

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