Top 20 Fragrance Influencers on Instagram (Jan 2026)

We found 114 fragrance Influencers
These influencers mention 'fragrance' in their Instagram bio. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
01/21/2026
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1. Ayodeji Morafa

United States

Men’s Lifestyle | Fragrance | Skincare | Grooming Big Pharma, RPh, MSHI 📍🇺🇸 DTX Contact Mail: Dejimorafamgt@gmail.com

Followers
236.7k
Fake followers
15.08%
Engagement rate
30.49%
Average Reel plays
27k
Audience gender
female
65.27%
male
34.73%
Engagement rate benchmark
  • Median
Audience location by country
Nigeria
73.27%
United States
10.81%
United Kingdom
5.24%
Canada
1.73%
Ghana
1.47%
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3. Tswily Nkhosi

South Africa

Cooking | Fashion | Hair |Beauty 📨: tsandziletswilydlamini@gmail.com Kitchen: @tswilyd_eats

Followers
99.2k
Fake followers
23.76%
Engagement rate
2.08%
Average Reel plays
28.3k
Audience gender
female
42.75%
male
57.25%
Engagement rate benchmark
  • Median
Audience location by country
South Africa
73.64%
eSwatini
15.63%
Botswana
1.18%
United States
1.15%
Nigeria
0.85%
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4. Naomi Maina Joseph Esq.

Nigeria

The Fragrance of God 💍 Dr. Joseph Minstrel | Lawyer | Business Tycoon | PublicSpeaker | Fashion Designer 📩Naomimaina1016@gmail.com

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6. Afolabi Royhan

Nigeria

modest fashion• lifestyle• fragrance 📍🇳🇬 📧workwithroyhan@gmail.com shop @lipsleek.ng 🛍️ I yap on frag @sniffwithroy bts @adornedbelle.ng ✨

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7. Kimberley

South Africa

📍 Cape Town 📸 Beauty | Fragrance | Fashion 🍒 Gourmand Girl ✉️ mbalibeautyxo@gmail.com

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8. Izzy | Fragrance, Perfume and Scent

🌟 Build Your Perfect Fragrance Collection  🌟 Recommendations, Reviews and Memes 🌟 Designers | Niche | Unisex ⬇️ Discounts & Links

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9. Steven Salaycik

United States

Trader, Crypto Degen, MMA Junkie, Fragrance aficionado, Sneaker Head, Fashionova, Yankee’s 4eva.Bayonne raised.4x Super Bowl attendee 1 Stanley Cup.

Followers
37.6k
Fake followers
17.12%
Engagement rate
3.55%
Average Reel plays
2.3k
Audience gender
male
58.1%
female
41.9%
Engagement rate benchmark
  • Median
Audience location by country
United States
90.14%
United Kingdom
2.01%
Canada
0.8%
Italy
0.8%
Indonesia
0.6%
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10. Tyroneq12

South Africa

Charisma Is The Fragrance Of Your Soul🍃

Followers
37k
Fake followers
16.32%
Engagement rate
5.17%
Average Reel plays
274.7k
Audience gender
female
69.57%
male
30.43%
Engagement rate benchmark
  • Median
Audience location by country
South Africa
90.15%
Namibia
1.6%
Zimbabwe
1.09%
eSwatini
0.98%
United States
0.87%

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11. 𝐴𝑛𝑖 ☁️🧸

fragrance enthusiast | perfume recommendations love smelling good on a budget 🇪🇺🇮🇹 💌PR/collab: ani.scentedcloud@gmail.com 🍦🫧⛅️🥥

Followers
35.1k
Fake followers
21.19%
Engagement rate
2.33%
Average Reel plays
16.5k
Audience gender
male
11.14%
female
88.86%
Top performing Reels
  1. 25.5k
  2. 19.9k
  3. 18.8k
Engagement rate benchmark
  • Median
Audience location by country
United States
31.62%
Italy
7.25%
United Kingdom
5.93%
Nigeria
4.61%
Germany
4.48%
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12. Marcel Andrade

Spain

Marcel, C♡ Fragrance Enthusiast @marcel.perfumes

Followers
30.9k
Fake followers
18.87%
Engagement rate
3.42%
Average Reel plays
9.9k
Audience gender
male
52.82%
female
47.18%
Engagement rate benchmark
  • Median
Audience location by country
India
53.88%
Mexico
6.86%
Spain
4.76%
Italy
3.49%
United States
3.44%
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13. Siphamandla Mbatha

United Arab Emirates

"Your favourite househusband "🥂 FASHION | FRAGRANCE | LIFESTYLE | SELF-CARE 📧 : aubrey@houseofaubrey.com 📍: JHB 🇿🇦 DUBAI 🇦🇪

Followers
25.7k
Fake followers
15.31%
Engagement rate
3.33%
Average Reel plays
8.9k
Audience gender
male
64.1%
female
35.9%
Engagement rate benchmark
  • Median
Audience location by country
South Africa
91.56%
United States
1.52%
Democratic Republic of the Congo
0.7%
Tanzania
0.59%
Botswana
0.59%
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14. Mathilda Holker

United Kingdom

Petite fashion, all things fragrances & a dose of Pinterest aesthetic 💌 mathildaholker@hotmail.com 📍Scotland ✨fragrance page : @thfragrancevault

Followers
20.6k
Fake followers
24.59%
Engagement rate
2.56%
Average Reel plays
7.2k
Audience gender
male
29.57%
female
70.43%
Top performing Reels
  1. 155.5k
  2. 4.5k
  3. 2.8k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
58.99%
United States
13.11%
India
2.13%
France
1.9%
Ireland
1.44%
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15. Ayesha Mumu| London Family & Lifestyle Blog

United Kingdom

✨Mummy & Aayash’s (4) digital diary ✨Lifestyle | Travel | London Dayouts |Selfcare & Fragrance rituals 📍 London 📩 ayesha.sugandhi@gmail.com

Followers
19.8k
Fake followers
10.57%
Engagement rate
2.06%
Average Reel plays
5.1k
Audience gender
male
10.46%
female
89.54%
Top performing Reels
  1. 589
  2. 579
  3. 568
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
57.46%
United States
15.54%
India
5.63%
Australia
2.79%
Canada
2.58%
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16. Brandon Winfield

FRAGRANCE | QUIET CHAOS | NICHE NEWS

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17. Alex | selfcare & aesthetics

your fav clean boy ☁️ fragrance | selfcare | lifestyle 📨 : alexandre.assouli@gmail.com Paris | FR

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20. Taiwo - Lifestyle Creator and Influencer

Nigeria

Healthy Living | Fragrance | Fashion | Lifestyle 📧 Taiwoolushoga@gmail.com Shop - @teeshogsclothier

Followers
15k
Fake followers
21.18%
Engagement rate
2.04%
Average Reel plays
1.7k
Audience gender
female
82.37%
male
17.63%
Engagement rate benchmark
  • Median
Audience location by country
Nigeria
72.95%
United States
9.1%
United Kingdom
5.39%
Canada
2.98%
Ghana
1.85%
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