Top 20 Fragrance Influencers on Instagram (Mar 2026)

We found 148 fragrance Influencers
These influencers mention 'fragrance' in their Instagram bio. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
03/08/2026
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1. ghoul

コスメオタク🦇 yesstyle: GHOULJP1! and GHOUL everywhere else ! ! ▫️soft beauty girlie 🩶 fragrance glazer ✉️: ghoul@glistenmgmt.com

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2. Ayodeji Morafa

United States

Men’s Lifestyle | Fragrance | Skincare | Grooming Big Pharma, RPh, MSHI 📍🇺🇸 DTX Contact Mail: Dejimorafamgt@gmail.com

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5. David Colby

United States

Dr. Dave at your service 👨🏽‍⚕️😏 Healing your boredom one video at a time 😎 Fragrance Collections On My TikTok Showcase ⬇️ FOLLOW ME!! Road to 100k!!

Followers
108.6k
Fake followers
15.57%
Engagement rate
3.13%
Average Reel plays
86.8k
Audience gender
female
79.31%
male
20.69%
Engagement rate benchmark
  • Median
Audience location by country
United States
94.75%
Dominican Republic
0.64%
Jamaica
0.59%
United Kingdom
0.54%
Nigeria
0.27%
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6. Chantelle Petit

Kenya

Where soft womanhood & intentional motherhood meets my love for food, hair, travel, fragrance & beauty ❤️ Email: chantellewacheke@gmail.com

Followers
101.7k
Fake followers
23.64%
Engagement rate
3.33%
Average Reel plays
15.2k
Audience gender
female
69.47%
male
30.53%
Engagement rate benchmark
  • Median
Audience location by country
Kenya
81.5%
Tanzania
6.42%
United States
2.02%
United Arab Emirates
1.28%
South Africa
0.99%
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8. Naomi Maina Joseph Esq.

Nigeria

The Fragrance of God 💍 Dr. Joseph Minstrel | Lawyer | Business Tycoon | PublicSpeaker | Fashion Designer 📩Naomimaina1016@gmail.com

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10. FADEKEMI 👸🏾| Beauty Content Creator

Nigeria

Beauty | Lifestyle | Fragrance Makeup is my ART 🎨 🎓 Engineer 👸🏽|Leo ♌️ ✉️- zielamoree@gmail.com 📍🌎

Followers
62.4k
Fake followers
21.86%
Engagement rate
3.16%
Average Reel plays
3.1k
Audience gender
female
90.43%
male
9.57%
Engagement rate benchmark
  • Median
Audience location by country
Nigeria
59.2%
United States
13.18%
Ghana
5.06%
South Africa
3.05%
United Kingdom
2.51%

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11. Afolabi Royhan

Nigeria

modest fashion• lifestyle• fragrance 📍🇳🇬 📧workwithroyhan@gmail.com shop @lipsleek.ng 🛍️ I yap on frag @sniffwithroy bts @adornedbelle.ng ✨

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12. Maiya Nicole | Fragrance & Beauty

United States

🌴 LA Baby 💖 Made for you by @maiyanicole 📰 As seen in: Essence, Elle, Refinery29, The CUT, Harper’s Bazaar, Byrdie, 21Ninety + more

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13. Kimberley

South Africa

📍 Cape Town 📸 Beauty | Fragrance | Fashion 🍒 Gourmand Girl ✉️ mbalibeautyxo@gmail.com

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14. Izzy | Fragrance, Perfume and Scent

🌟 Build Your Perfect Fragrance Collection  🌟 Recommendations, Reviews and Memes 🌟 Designers | Niche | Unisex ⬇️ Discounts & Links

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15. Steven Salaycik

United States

Trader, Crypto Degen, MMA Junkie, Fragrance aficionado, Sneaker Head, Fashionova, Yankee’s 4eva.Bayonne raised.4x Super Bowl attendee 1 Stanley Cup.

Followers
37.6k
Fake followers
17.12%
Engagement rate
3.47%
Average Reel plays
2.3k
Audience gender
male
58.1%
female
41.9%
Engagement rate benchmark
  • Median
Audience location by country
United States
90.14%
United Kingdom
2.01%
Canada
0.8%
Italy
0.8%
Indonesia
0.6%
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16. Tyroneq12

South Africa

Charisma Is The Fragrance Of Your Soul🍃

Followers
37.4k
Fake followers
16.32%
Engagement rate
6.09%
Average Reel plays
274.7k
Audience gender
female
69.57%
male
30.43%
Engagement rate benchmark
  • Median
Audience location by country
South Africa
90.15%
Namibia
1.6%
Zimbabwe
1.09%
eSwatini
0.98%
United States
0.87%
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17. 𝐴𝑛𝑖 ☁️🧸

fragrance enthusiast | perfume recommendations love smelling good on a budget 🇪🇺🇮🇹 💌PR/collab: ani.scentedcloud@gmail.com 🍦🫧⛅️🥥

Followers
36.6k
Fake followers
21.14%
Engagement rate
2.54%
Average Reel plays
20.7k
Audience gender
male
11.11%
female
88.89%
Top performing Reels
  1. 25.5k
  2. 19.9k
  3. 11.9k
Engagement rate benchmark
  • Median
Audience location by country
United States
30.85%
Italy
7.19%
United Kingdom
5.88%
Nigeria
4.58%
Germany
4.44%
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18. Nonjabulo Zwane

South Africa

📻 GagasiFM: 9am-12pm 🎙️V/O artist, events MC radio 📻 | travel✈️ | fragrance🌸 | fashion👠 |champagne🥂 DON’T BOX ME!

Followers
34.4k
Fake followers
21.4%
Engagement rate
4.04%
Average Reel plays
14.5k
Audience gender
male
47.76%
female
52.24%
Engagement rate benchmark
  • Median
Audience location by country
South Africa
96.22%
United States
0.54%
Botswana
0.37%
Mozambique
0.2%
Zimbabwe
0.2%
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19. Marcel Andrade

Spain

Marcel, C♡ Fragrance Enthusiast @marcel.perfumes

Followers
30.8k
Fake followers
18.87%
Engagement rate
3.85%
Average Reel plays
9.9k
Audience gender
male
52.82%
female
47.18%
Engagement rate benchmark
  • Median
Audience location by country
India
53.88%
Mexico
6.86%
Spain
4.76%
Italy
3.49%
United States
3.44%
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