Top 20 Fragrance Influencers on Instagram (Jan 2026)

We found 114 fragrance Influencers
These influencers mention 'fragrance' in their Instagram bio. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
01/21/2026
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1. Ayodeji Morafa

United States

Men’s Lifestyle | Fragrance | Skincare | Grooming Big Pharma, RPh, MSHI 📍🇺🇸 DTX Contact Mail: Dejimorafamgt@gmail.com

@dejimorafa
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Get audience breakdown
Followers
236.7k
Fake followers
15.08%
Engagement rate
30.49%
Average Reel plays
27k
Audience gender
female
65.27%
male
34.73%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Nigeria
73.27%
United States
10.81%
United Kingdom
5.24%
Canada
1.73%
Ghana
1.47%
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2. Ama Udofa

Nigeria

i once wrote for @RollingStone & @zikokomag now I make food & lifestyle videos for the internet. inquiries: askamaudofa@gmail.com

@the_amazingama
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Get audience breakdown
Followers
109.4k
Fake followers
14.02%
Engagement rate
2.89%
Average Reel plays
28.6k
Audience gender
female
54.7%
male
45.3%
Top performing Reels
  1. Making Ekpang Nkukwo for @oyinademii and she made me cocktails 🤭🤌🏾 #ekpangnkukwo #traditionalfoods #akwaibom #indigenousfood #foodasmr Eat or pass?
    595.3k
  2. I invited 15 friends to a 3-course dinner party. 1. First course: goat meat pepper soup bao paired with @dorwinesng 2. Second course: goat meat pepper soup paired with @bardarng 3. Desserts: asun canapés paired with @drevniimonahng #foodasmr #dinnerparties #dinewithme #dinnerwithfriends #homecookedmeal Dinner parties with friends? Yay or nay!
    405k
  3. For my birthday, I didn’t want cake. I made egg noodles from scratch instead. Then cooked chilli oil noodles and honey garlic chicken, then washed down with a bottle of #shiraz Have you had freshly made noodles before? #foodasmr #birthdaytreat #chillioil #honeygarlicchicken Have you had freshly made noodles before?
    315.7k
Engagement rate benchmark
  • Median
Audience location by country
Nigeria
75.98%
United States
9.64%
United Kingdom
3.43%
Canada
1.8%
South Africa
1.31%
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3. Tswily Nkhosi

South Africa

Cooking | Fashion | Hair |Beauty 📨: tsandziletswilydlamini@gmail.com Kitchen: @tswilyd_eats

@tsandzile_nkhosi
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Get audience breakdown
Followers
99.2k
Fake followers
23.76%
Engagement rate
2.08%
Average Reel plays
28.3k
Audience gender
female
42.75%
male
57.25%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
73.64%
eSwatini
15.63%
Botswana
1.18%
United States
1.15%
Nigeria
0.85%
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4. Naomi Maina Joseph Esq.

Nigeria

The Fragrance of God 💍 Dr. Joseph Minstrel | Lawyer | Business Tycoon | PublicSpeaker | Fashion Designer 📩Naomimaina1016@gmail.com

@n_j.a.y
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Get audience breakdown
Followers
72.9k
Fake followers
20.19%
Engagement rate
3.41%
Average Reel plays
11.2k
Audience gender
male
79.75%
female
20.25%
Top performing Reels
  1. “To him who sits on the throne and to the Lamb be praise and honor and glory and power, for ever and ever!” Rev. 5:13 It is my prayer that this sound ministers to your spirit man in a way Beyond Human explanation! Beyond the Lyrics. Rekindle the fire on your alter and intimacy with Abba! Amen! Please share your testimonies on how this ministration has blessed you! Thank you! 🙂🙏🏽 Pls follow the Link on my bio to watch complete ministration! Don’t forget to subscribe 🙂🙏🏽 God bless you sir @nosaalways fit this amazing song
    70k
  2. 🥺🧎🏽‍♀️ . . . . . . Please kindly follow the link in my bio to subscribe to my YouTube channel. Don’t forget to put on your notification 🔔 so that you will be informed once a new worship session is up! 🙂thank you and God bless as you do so.❤️ #calmoftheeveningtide
    54.4k
  3. 🧎🏽‍♀️ Hayaaa…🔥 Beloved, May the Lord give you understanding! @nathanielblow God bless you for this song Sir! 🙌🏽🙏🏽❤️
    53.7k
Engagement rate benchmark
  • Median
Audience location by country
Nigeria
90.31%
United States
2.52%
United Kingdom
1.41%
Ghana
0.81%
Kenya
0.5%
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5. Ibrahim Kassef | Fragrances / Lifestyle

🥇# 1 Fragrance Yapper💪 🔥Daily Fun Content💯 🌎75k+ on Tiktok: IbraTalksScents 📺Youtube: IbraTalksScents 📩ibratalksscents@gmail.com

@ibratalksscents
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Get audience breakdown
Followers
63.9k
Fake followers
23.15%
Engagement rate
3.35%
Average Reel plays
11k
Audience gender
female
11.43%
male
88.57%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
13.12%
United States
10.64%
Nigeria
7.8%
Canada
7.45%
Bangladesh
4.26%
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6. Afolabi Royhan

Nigeria

modest fashion• lifestyle• fragrance 📍🇳🇬 📧workwithroyhan@gmail.com shop @lipsleek.ng 🛍️ I yap on frag @sniffwithroy bts @adornedbelle.ng ✨

@roy_h.a.n
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Get audience breakdown
Followers
53.8k
Fake followers
19.58%
Engagement rate
3.81%
Average Reel plays
19.4k
Audience gender
female
48.99%
male
51.01%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Nigeria
84.67%
Ghana
3.03%
United States
2.86%
United Kingdom
1.1%
Kenya
0.82%
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7. Kimberley

South Africa

📍 Cape Town 📸 Beauty | Fragrance | Fashion 🍒 Gourmand Girl ✉️ mbalibeautyxo@gmail.com

@mbalibeauty_xo
@KimberleyGrace
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Get audience breakdown
Followers
43.4k
Fake followers
20.33%
Engagement rate
3.75%
Average Reel plays
24.4k
Audience gender
male
6.6%
female
93.4%
Top performing Reels
  1. Slow Saturdays✨ Coat: Zara Jeans: Zara T-shirt: @crgstudio_sa Cap: @cottonon_africa Sneakers: @adidasza
    233.4k
  2. That Melt 🧈 No HD lace No problem. Watch me melt dark transparent lace for this clean install. Here are the key steps: 1. I bleached and slightly over bleached the knots for the scalp effect. This particularly helps with dark lace. 2. I do the bald cap method to avoid the wig looking darker in the scalp area. Ensure the wig cap is seamless for best results. 3. After goue, I go in with a glue spray and melt each glue step with a melting band for around 15mins. 4. After the glue steps, I ended off with Foundation powder on the lace with a small brush and minimal product. 5. Once the foundation powder is on, I end off with a melting spray on the metal end of my rag tail comb for a neat precise application. Melting sprays tend to be sticky and messy so this is the best way of getting it done. After the melting spray wait until the spray is completely dry before melting with a melting band once more for 15mins. Ebin Gkue spray and wig cap from @teenotch_wigtools_sa
    158.2k
  3. Imagine doing all this with the best girls🥹✨
    29k
Engagement rate benchmark
  • Median
Audience location by country
South Africa
89.44%
Botswana
1.47%
United States
1.35%
Namibia
0.81%
Zimbabwe
0.76%
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8. Izzy | Fragrance, Perfume and Scent

🌟 Build Your Perfect Fragrance Collection  🌟 Recommendations, Reviews and Memes 🌟 Designers | Niche | Unisex ⬇️ Discounts & Links

@izzyfragrance
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Get audience breakdown
Followers
41.9k
Fake followers
22%
Engagement rate
2.86%
Average Reel plays
12.3k
Audience gender
female
7.8%
male
92.2%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
11.28%
India
8.73%
South Africa
3.97%
Nigeria
3.17%
Indonesia
3.01%
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9. Steven Salaycik

United States

Trader, Crypto Degen, MMA Junkie, Fragrance aficionado, Sneaker Head, Fashionova, Yankee’s 4eva.Bayonne raised.4x Super Bowl attendee 1 Stanley Cup.

@nyyankeesteve
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Get audience breakdown
Followers
37.6k
Fake followers
17.12%
Engagement rate
3.55%
Average Reel plays
2.3k
Audience gender
male
58.1%
female
41.9%
Top performing Reels
  1. My why. #daddydaughter #daddysgirl #dadlife #daddy #love #dad #family #daddyslittlegirl #fatherdaughter #daddydaughtertime #daughter #babygirl #fatherhood #father #parenting #familytime #dadsofinstagram #fathersday #girldad #fatheranddaughter #fatherdaughtertime #parenthood #kids #momlife #instagood #baby #dadanddaughter #fathers #fatherdaughterlove #fatherslove
    5.2k
  2. This stuff is crazy! @magicmind has changed my mornings. Sharper mind, steady energy and less stress! https://magicmind.com #nootropic #nootropics #focus #brainhealth #preworkout #memory #biohacking #supplements #concentration #energy #brainfood #health #wellness #biohacker #fitness #motivation #bodybuilding #supplement #supplementsthatwork #nootropicstack #fitnessmotivation #fatburner #poweredbythewild #athlete #powerlifting #brainfog #bjj #jiujitsu #mma #magicmind
    4k
  3. Mini me caught the golden ticket for that Jackpot. What a moment we had! #arcade #arcadegames #videogames #retrogaming #retro #gaming #retrogames #nintendo #gamer #games #s #sega #ps #streetfighter #pinball #playstation #game #retrogamer #arcademachine #neogeo #capcom #arcadecabinet #videogame #metalslug #retroarcade #xbox #fun #mame #daddydaughtertime #daddydaughter
    3.5k
Engagement rate benchmark
  • Median
Audience location by country
United States
90.14%
United Kingdom
2.01%
Canada
0.8%
Italy
0.8%
Indonesia
0.6%
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10. Tyroneq12

South Africa

Charisma Is The Fragrance Of Your Soul🍃

@ty.rone6029
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Get audience breakdown
Followers
37k
Fake followers
16.32%
Engagement rate
5.17%
Average Reel plays
274.7k
Audience gender
female
69.57%
male
30.43%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
90.15%
Namibia
1.6%
Zimbabwe
1.09%
eSwatini
0.98%
United States
0.87%

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11. 𝐴𝑛𝑖 ☁️🧸

fragrance enthusiast | perfume recommendations love smelling good on a budget 🇪🇺🇮🇹 💌PR/collab: ani.scentedcloud@gmail.com 🍦🫧⛅️🥥

@scentedcloud18
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Get audience breakdown
Followers
35.1k
Fake followers
21.19%
Engagement rate
2.33%
Average Reel plays
16.5k
Audience gender
male
11.14%
female
88.86%
Top performing Reels
  1. 𝙵𝚊𝚟𝚘𝚛𝚒𝚝𝚎𝚜 𝚏𝚛𝚘𝚖 𝙵𝚛𝚎𝚗𝚌𝚑 𝙰𝚟𝚎𝚗𝚞𝚎 𝚊𝚗𝚍 𝙵𝚛𝚊𝚐𝚛𝚊𝚗𝚌𝚎 𝚆𝚘𝚛𝚕𝚍 🌸🥥🍭🫐 French Avenue and Fragrance World fragrances truly stole my heart! Love the quality, the bottles, the fragrances! Some of them are viral for a very good reason 👀 Have you tried anything from this brand? Let me know ✨ Affogato ☕️ Della 🌸 Eclair Affair 🍮 Just Choco 🍩 Luscious 🍯 Coconut Leche 🥥 Veneno Bianco 🌴 Olena 🩷 Crème of Clouds 🍮 Grecia 🤍 They’re all kindly gifted 🤍 #perfume #perfumes #fragranceworld #frenchavenue #scentsy #scent #affordableperfumes #middleeasternperfume #fraghead #fragcomm #fragrancelover #fragrance #fragrances #instaperfume #perfumista #scentlover #smellgood #scentoftheday #smellgoodonabudget #fragranceaddict Perfume | French Avenue | fragrance world | smell good | affordable perfume | viral perfume | perfume lover | scent | scentsy
    25.5k
  2. 𝑊𝑒𝑎𝑟 𝑡ℎ𝑒𝑠𝑒 𝑤𝑖𝑡ℎ 𝑐𝑎𝑢𝑡𝑖𝑜𝑛… …if you don’t want to become a compliment magnet! And this time, they’re ALL budget-friendly. We all know those bills don’t pay themselves, so for all my friends out there, I’ve picked a few super affordable perfumes that guarantee compliments. Wear them on their own or layer them with others — they definitely won’t let you down! Vanilla Voyage* @maisonasrar_fragrances Teriaq @lattafa_perfumes Musk Blend* @khadlajperfumes Cancer* @frenchavenueofficial Caffe Latte* @khadlajperfumes Grecia* @frenchavenueofficial Delilah Blanc @maisonalhambra Ramsh Diva* @zimayaperfumes *pr/gifted #perfume #perfumes #perfumelover #affordableperfumes #scentsy #scent #fragrancelover #fragrances #fragrance #perfumecollection #fragrancecollection #lattafaperfume #khadlaj #frenchavenue #compliments #smellgoodfeelgood #smellgood #scentoftheday #fragranceaddict #perfumeobsession #fragcomm #fraghead Perfume | compliments | smell amazing | affordable perfumes | scentsy | fragrance | middle eastern perfumes | perfumista | fragrance | smell good on a budget
    19.9k
  3. 𝑅𝑎𝑡𝑖𝑛𝑔 𝑣𝑖𝑟𝑎𝑙 𝑝𝑒𝑟𝑓𝑢𝑚𝑒𝑠 ✨🍉🎠🍯🍰🧈 Everyone wants them — they’re all over the internet. Is the hype real or not? Well, here’s a secret: I love them all! Just a reminder: perfumes are super subjective, so my ratings and opinions might not match yours — and that’s totally okay. I can’t wait to hear what you think about them! 🍐Khair Confection @pariscornerperfumes 🥥Coconut Leche* @frenchavenueofficial 🍯Teriaq @lattafa_perfumes 🍮Eclaire @lattafa_perfumes ☁️Her Confession @lattafa_perfumes 🍮Crème of Clouds* @fragranceworldofficial 🍨Fursan White* @khadlajperfumes 🧁Empire Victor* @khadlajperfumes 🍓Marshmallow Blush* @pariscornerperfumes 🍪Molten Caramel* @pariscornerperfumes *means pr #perfume #perfumes #viralperfume #pariscornerperfumes #lattafaperfume #middleeasternperfume #khadlaj #fragrance #scent #scentlover #perfumecollection #ratings #fragranceworld #frenchavenue #marshmallow #vanilla #affordableperfumes #scentoftheday #fraghead #smellgoodfeelgood #scentsy Viral perfume | perfumes | affordable perfume | smell good | Lattafa | Paris corner | fragrance world | Khadlaj | French Avenue | fragrance | gourmand perfume
    18.8k
Engagement rate benchmark
  • Median
Audience location by country
United States
31.62%
Italy
7.25%
United Kingdom
5.93%
Nigeria
4.61%
Germany
4.48%
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12. Marcel Andrade

Spain

Marcel, C♡ Fragrance Enthusiast @marcel.perfumes

@marcel.wydaxx
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Get audience breakdown
Followers
30.9k
Fake followers
18.87%
Engagement rate
3.42%
Average Reel plays
9.9k
Audience gender
male
52.82%
female
47.18%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
53.88%
Mexico
6.86%
Spain
4.76%
Italy
3.49%
United States
3.44%
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13. Siphamandla Mbatha

United Arab Emirates

"Your favourite househusband "🥂 FASHION | FRAGRANCE | LIFESTYLE | SELF-CARE 📧 : aubrey@houseofaubrey.com 📍: JHB 🇿🇦 DUBAI 🇦🇪

@aubrey_mbatha
@aubrey_mbatha
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Followers
25.7k
Fake followers
15.31%
Engagement rate
3.33%
Average Reel plays
8.9k
Audience gender
male
64.1%
female
35.9%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
91.56%
United States
1.52%
Democratic Republic of the Congo
0.7%
Tanzania
0.59%
Botswana
0.59%
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14. Mathilda Holker

United Kingdom

Petite fashion, all things fragrances & a dose of Pinterest aesthetic 💌 mathildaholker@hotmail.com 📍Scotland ✨fragrance page : @thfragrancevault

@tillyholker
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Followers
20.6k
Fake followers
24.59%
Engagement rate
2.56%
Average Reel plays
7.2k
Audience gender
male
29.57%
female
70.43%
Top performing Reels
  1. Constantly reminded by Peppermayo that I need to book a one way trip to a tropical island 🌊🧚 I filmed this before going to Paris and have now been reminded…This dress is, once again, perfect ✨ yes it’s long but I’m short so I can’t really blame anyone and there’s nothing like a little meddle and thread moment @peppermayo 🧚 #peppermayo #summeroutfits #summerdresses #summeroutfitideas
    155.5k
  2. The scent of tuberoses on a sea breeze. Only for the holidays, the iconic Do Son eau de parfum is adorned in gold for a elegant festive twist. In Diptyque’s holiday story, imagination transforms winter into a shimmering golden dream. With every turn of the page, the scene glows with magical light, reflecting this radiant tale in exquisite, dimensional shimmer. A whimsical winter in Paris unveiled in a poetic collection where dreams take shape and stories unfold #Diptyque #DiptyqueParis #DiptyqueDoSon #DoSon #SpaceNK #DoSonDiptyque #DiptyquePerfume #LimitedEditionPerfume #Perfumes #Fragrances #WinterPerfumes #FragranceCollection
    4.5k
  3. My @diptyque collection is possibly one of my most favourites A Diptyque collection feels like poetry bottled. Each fragrance is a chapter, a memory, a fleeting daydream… 🌿 🍃 Philosykos – creamy fig leaves, sun-warmed wood, Mediterranean breeze. A timeless green, milky, fresh scent that feels like summer skin kissed by shade. 🍊 L’Eau des Hespérides – sparkling citrus, bitter orange peel, crushed mint. Zesty, effervescent, uplifting — like sunlight scattered on a garden fountain. 🌌 Orphéon – powdery violet, tonka, cedarwood. Velvety, nostalgic, elegant — an echo of Parisian nights filled with music and quiet glamour. 🌸 Kyoto – earthy incense, rose, vetiver. Minimalist, meditative, serene — a whisper of still temples and calm reflection. 🌙 Fleur de Peau – soft musk, iris, ambrette. Skin-like, intimate, tender — the scent of closeness, almost invisible yet unforgettable. Diptyque never simply smells — it transports. Which of these icons would be your signature? ✨ #Diptyque #DiptyquePerfume #PerfumeCollection #fragrances #perfumes #nichefragrances #LuxuryFragrance
    2.8k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
58.99%
United States
13.11%
India
2.13%
France
1.9%
Ireland
1.44%
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15. Ayesha Mumu| London Family & Lifestyle Blog

United Kingdom

✨Mummy & Aayash’s (4) digital diary ✨Lifestyle | Travel | London Dayouts |Selfcare & Fragrance rituals 📍 London 📩 ayesha.sugandhi@gmail.com

@aayashs_world
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Get audience breakdown
Followers
19.8k
Fake followers
10.57%
Engagement rate
2.06%
Average Reel plays
5.1k
Audience gender
male
10.46%
female
89.54%
Top performing Reels
  1. Nobody does it better than @tulleyspumpkins! Make sure to book your tickets in advance.. for Londons most happening pumpkin patch this Autumn. [PRInvite] #autumn🍁🍂 #pumpkinpatchlondon #thingstodoinLondon #tulleyspumpkins #fallactivities🍁🍃🍂 #ukmums #londonmumsnetwork #londonblogger #londonvlogger #londoninfluencer #͏p͏u͏m͏p͏k͏i͏n͏s͏e͏a͏s͏o͏n
    589
  2. AD - It’s no secret we’ve been on the hunt for a new family car ✨ As a family of three, space, safety, comfort, and value were at the top of our list—but honestly, the whole buying process felt overwhelming… until we tried the @cazoo app. In just a few taps, we could browse thousands of cars, compare options, and even part-exchange our old one without the usual hassle. What I loved most? We could arrange flexible finance—no endless showroom trips, no stress. 🚗💨 For us, it wasn’t just about finding the right car, it was about making the process easy, transparent, and family-friendly. And Cazoo made it happen. 💙 **this video is part of a test drive, child car seat wasn’t required** #Cazoo #CarBuyingMadeSimple #FamilyLife #londonfamily #familyofIG #thisdelightfullife #londonmumsnetwork #londonmums #familycarlondon #londonlifestyleblogger
    579
  3. #AD - I was searching for more than just wall décor—I wanted a piece that felt like home. Then I discovered @gooliart_collection and fell in love with this hand-painted blue peacock. Every detail, every brushstroke tells a story. It blends perfectly with my blue interior and brings a calming energy that makes this space ours. Whether it’s me-time or storytime with Aayash, this painting has become the heart of our room. What I adore about Gooliart is that every piece is a real, hand-painted work of art—nothing mass-produced, nothing soulless. It’s the perfect place to shop for meaningful gifts or to elevate your own space with something truly personal. Explore their collection at www.gooliart.com and find an artwork that tells your story. #Gooliart #HomeDecor #HandPaintedArt #InteriorStyling #PeacockArt #BlueAesthetic #MeTimeCorner #StorytimeMagic #GiftWithMeaning #ArtThatSpeaks
    568
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
57.46%
United States
15.54%
India
5.63%
Australia
2.79%
Canada
2.58%
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16. Brandon Winfield

FRAGRANCE | QUIET CHAOS | NICHE NEWS

@morebrandscents
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Get audience breakdown
Followers
19.1k
Fake followers
21.55%
Engagement rate
2.13%
Average Reel plays
7.1k
Audience gender
male
83.45%
female
16.55%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
24.03%
United States
16.25%
India
5.88%
United Arab Emirates
3.29%
France
3.19%
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17. Alex | selfcare & aesthetics

your fav clean boy ☁️ fragrance | selfcare | lifestyle 📨 : alexandre.assouli@gmail.com Paris | FR

@axvanillax
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Get audience breakdown
Followers
17k
Fake followers
8.26%
Engagement rate
14.45%
Average Reel plays
7.9k
Audience gender
male
23.7%
female
76.3%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
34.97%
United Kingdom
15.34%
France
10.43%
United Arab Emirates
3.68%
Italy
3.68%
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18. PL Smells

United States

fragrance menace ⋆｡° ☆ ° ｡⋆ 😎 💌 pl@plsmells.com 80k on TikTok 📍 LA

@plsmells
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Get audience breakdown
Followers
16.1k
Fake followers
16.46%
Engagement rate
3.14%
Average Reel plays
9.1k
Audience gender
male
9.8%
female
90.2%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
67.23%
Canada
4.73%
United Kingdom
4.17%
Australia
2.03%
Italy
1.69%
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19. Omar.fragrances

Odor is a word, perfume is literatur~ 🌹 Fragrance collector 🇮🇹 From Italy 👉 Switzerland 🇨🇭 💐I madly love flowers and nature DM for collabs 📨

@omar.fragrances
@omar_fragrances
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Get audience breakdown
Followers
15.4k
Fake followers
13.93%
Engagement rate
2.24%
Average Reel plays
8.4k
Audience gender
female
47.81%
male
52.19%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
21.49%
United Kingdom
9.95%
Italy
7.64%
France
4.62%
Germany
4.26%
profile picture

20. Taiwo - Lifestyle Creator and Influencer

Nigeria

Healthy Living | Fragrance | Fashion | Lifestyle 📧 Taiwoolushoga@gmail.com Shop - @teeshogsclothier

@oredola0
@oluwatobitaiwo
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Get audience breakdown
Followers
15k
Fake followers
21.18%
Engagement rate
2.04%
Average Reel plays
1.7k
Audience gender
female
82.37%
male
17.63%
Top performing Reels
  1. I remember holding my son in the delivery room for the first time and I had zero emotions! No tears, no mushiness, nothing like I had heard or read about…he felt like a stranger! I used to feel bad that I wasn’t in love with my child from the moment I met him but I have learnt that just like every other relationship, the love grows. I didn’t start feeling that love till about 3-5months after I had him. The initial feelings were more to care and be responsible for his well being and PPD didn’t help either. Fast forward to now, over 5years later and I can’t imagine my life without him in it. I love him so much sometimes I feel my heart could burst wide open. Some nights I just stare at him while he sleeps. Mummies in the house, how did you feel the first time you held your little one? Was it love at first sight for you?
    4.2k
  2. These apps have made my life easier as a creator. I absolutely love them. Which of them will you be trying? #creatorsearchinsights #creator #appsforcreators
    1.8k
  3. I had a fun filled day with my Renny Billi @morenikemolehin She was swiping and I was enjoying 🫢😉😆🥰 Tag the friend you want to do this with and run away🤣 #girlsdate #girlsdayout #goodtimes
    1.8k
Engagement rate benchmark
  • Median
Audience location by country
Nigeria
72.95%
United States
9.1%
United Kingdom
5.39%
Canada
2.98%
Ghana
1.85%
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