Top 20 Fragrance Influencers on Instagram (Mar 2026)

We found 148 fragrance Influencers
These influencers mention 'fragrance' in their Instagram bio. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
03/08/2026
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1. ghoul

コスメオタク🦇 yesstyle: GHOULJP1! and GHOUL everywhere else ! ! ▫️soft beauty girlie 🩶 fragrance glazer ✉️: ghoul@glistenmgmt.com

@ghoul.in.japan
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Get audience breakdown
Followers
301.2k
Fake followers
23.94%
Engagement rate
4.09%
Average Reel plays
139.9k
Audience gender
female
91.61%
male
8.39%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
33.51%
Brazil
6.85%
Mexico
6.6%
United Kingdom
4.58%
Italy
4.5%
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2. Ayodeji Morafa

United States

Men’s Lifestyle | Fragrance | Skincare | Grooming Big Pharma, RPh, MSHI 📍🇺🇸 DTX Contact Mail: Dejimorafamgt@gmail.com

@dejimorafa
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Get audience breakdown
Followers
236.5k
Fake followers
15.44%
Engagement rate
9.23%
Average Reel plays
76.2k
Audience gender
female
65.18%
male
34.82%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Nigeria
73.04%
United States
10.71%
United Kingdom
5.23%
Canada
1.85%
Ghana
1.47%
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3. Sol Pacheco

Fragrance Collector & Reviewer | 380k+ on TikTok PR & Collaborations: ap@sollaniagency.com

@perfumesiren
@ambitiousbutcrazy
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Get audience breakdown
Followers
164.6k
Fake followers
18.79%
Engagement rate
2.15%
Average Reel plays
126k
Audience gender
female
91.74%
male
8.26%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
34.06%
United Kingdom
5.43%
India
4.7%
Canada
3.72%
Philippines
3.5%
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4. Ama Udofa

Nigeria

i once wrote for @RollingStone & @zikokomag now I make food & lifestyle videos for the internet. inquiries: askamaudofa@gmail.com

@the_amazingama
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Get audience breakdown
Followers
148.4k
Fake followers
14.02%
Engagement rate
2.74%
Average Reel plays
28.6k
Audience gender
female
54.7%
male
45.3%
Top performing Reels
  1. Making Ekpang Nkukwo for @oyinademii and she made me cocktails 🤭🤌🏾 #ekpangnkukwo #traditionalfoods #akwaibom #indigenousfood #foodasmr Eat or pass?
    595.3k
  2. I invited 15 friends to a 3-course dinner party. 1. First course: goat meat pepper soup bao paired with @dorwinesng 2. Second course: goat meat pepper soup paired with @bardarng 3. Desserts: asun canapés paired with @drevniimonahng #foodasmr #dinnerparties #dinewithme #dinnerwithfriends #homecookedmeal Dinner parties with friends? Yay or nay!
    405k
  3. For my birthday, I didn’t want cake. I made egg noodles from scratch instead. Then cooked chilli oil noodles and honey garlic chicken, then washed down with a bottle of #shiraz Have you had freshly made noodles before? #foodasmr #birthdaytreat #chillioil #honeygarlicchicken Have you had freshly made noodles before?
    315.7k
Engagement rate benchmark
  • Median
Audience location by country
Nigeria
75.98%
United States
9.64%
United Kingdom
3.43%
Canada
1.8%
South Africa
1.31%
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5. David Colby

United States

Dr. Dave at your service 👨🏽‍⚕️😏 Healing your boredom one video at a time 😎 Fragrance Collections On My TikTok Showcase ⬇️ FOLLOW ME!! Road to 100k!!

@_dailydoseofdavid_
@humble_beginnings26
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Get audience breakdown
Followers
108.6k
Fake followers
15.57%
Engagement rate
3.13%
Average Reel plays
86.8k
Audience gender
female
79.31%
male
20.69%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
94.75%
Dominican Republic
0.64%
Jamaica
0.59%
United Kingdom
0.54%
Nigeria
0.27%
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6. Chantelle Petit

Kenya

Where soft womanhood & intentional motherhood meets my love for food, hair, travel, fragrance & beauty ❤️ Email: chantellewacheke@gmail.com

@chantelle_petit
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Get audience breakdown
Followers
101.7k
Fake followers
23.64%
Engagement rate
3.33%
Average Reel plays
15.2k
Audience gender
female
69.47%
male
30.53%
Top performing Reels
  1. Absolutely enjoy getting our glam on with my mini me. Our manes & nails have found a home at @kristal_hairbeauty_nairobi the last 7 months have been superb & the results are definitely showing 🥹😍 July glam for Summer included ombré 18 inch French curl braids from @hairpopke they’re so cute & silky soft to match her vibe this month 😍😍 #MotherDaughter #SalonDay #Haircare #NaturalHaircare
    13k
  2. This months maintenance day has come late because I made a mistake 🥹🤦🏽‍♀️🤦🏽‍♀️🤦🏽‍♀️ Anyway thanks @pascalhairkenya & @cookiethehairstylist for helping me bounce back 😍 #HairCare #NaturalHair #MaintenanceDay
    12k
  3. 7 years of loving you my baby @summertries ❤️ I can’t believe you’re 7 now. Feels like I gave birth to you yesterday 🥹 you’re growing into the most amazing young lady. Your sense of humour and diva vibes add so much joy to my life. I’m so happy The Most High chose me to be your mommy ❤️ your 7th year here served as a bonding experience for us both and I know it wasn’t easy, but you did so well and I’m so proud of you. Cheers to exciting things to come, and happy 6-7 birthday to you ❤️🤭 PS: the last slide is my favorite ❤️❤️ #Birthday #7thBirthday #HappyNewYear
    3.4k
Engagement rate benchmark
  • Median
Audience location by country
Kenya
81.5%
Tanzania
6.42%
United States
2.02%
United Arab Emirates
1.28%
South Africa
0.99%
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7. Josephine | Perfume, Lifestyle

United Kingdom

✨Fragrance & lifestyle 🎓 Masters degree in perfumery 🎥 350k TikTok | 200k+ YouTube 📧 josephine@jusderose.com 📍 London, UK

@jusderose
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Get audience breakdown
Followers
82.6k
Fake followers
23.45%
Engagement rate
2.51%
Average Reel plays
75.6k
Audience gender
male
47.6%
female
52.4%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
20.7%
United Kingdom
9.15%
France
5.85%
Italy
4.34%
Canada
3.63%
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8. Naomi Maina Joseph Esq.

Nigeria

The Fragrance of God 💍 Dr. Joseph Minstrel | Lawyer | Business Tycoon | PublicSpeaker | Fashion Designer 📩Naomimaina1016@gmail.com

@n_j.a.y
@NJayy
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Get audience breakdown
Followers
72.4k
Fake followers
20.19%
Engagement rate
4.14%
Average Reel plays
11.2k
Audience gender
male
79.75%
female
20.25%
Top performing Reels
  1. “To him who sits on the throne and to the Lamb be praise and honor and glory and power, for ever and ever!” Rev. 5:13 It is my prayer that this sound ministers to your spirit man in a way Beyond Human explanation! Beyond the Lyrics. Rekindle the fire on your alter and intimacy with Abba! Amen! Please share your testimonies on how this ministration has blessed you! Thank you! 🙂🙏🏽 Pls follow the Link on my bio to watch complete ministration! Don’t forget to subscribe 🙂🙏🏽 God bless you sir @nosaalways fit this amazing song
    70k
  2. 🥺🧎🏽‍♀️ . . . . . . Please kindly follow the link in my bio to subscribe to my YouTube channel. Don’t forget to put on your notification 🔔 so that you will be informed once a new worship session is up! 🙂thank you and God bless as you do so.❤️ #calmoftheeveningtide
    54.4k
  3. 🧎🏽‍♀️ Hayaaa…🔥 Beloved, May the Lord give you understanding! @nathanielblow God bless you for this song Sir! 🙌🏽🙏🏽❤️
    53.7k
Engagement rate benchmark
  • Median
Audience location by country
Nigeria
90.31%
United States
2.52%
United Kingdom
1.41%
Ghana
0.81%
Kenya
0.5%
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9. Ibrahim Kassef | Fragrances / Lifestyle

Based in 🇨🇦 # 1 Fragrance Yapper🏅 Daily Fun Content🔥 90k+ on Tiktok: IbraTalksScents🌍 Ibratalksscents@gmail.com📩

@ibratalksscents
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Get audience breakdown
Followers
66k
Fake followers
23.55%
Engagement rate
3.13%
Average Reel plays
27.9k
Audience gender
male
88.6%
female
11.4%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
13.12%
United States
10.64%
Nigeria
7.8%
Canada
7.45%
Bangladesh
4.26%
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10. FADEKEMI 👸🏾| Beauty Content Creator

Nigeria

Beauty | Lifestyle | Fragrance Makeup is my ART 🎨 🎓 Engineer 👸🏽|Leo ♌️ ✉️- zielamoree@gmail.com 📍🌎

@zie_lamore
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Get audience breakdown
Followers
62.4k
Fake followers
21.86%
Engagement rate
3.16%
Average Reel plays
3.1k
Audience gender
female
90.43%
male
9.57%
Top performing Reels
  1. Mid-October wake-up call! 😅 . With few weeks left in the year, it’s time to revisit your goals, refocus, and finish 2024 strong! Don’t let procrastination hold you back - take control and make every day count my loves🥹🫶🏽.. . Share with anyone who needs to hear this🫶🏽 . #GoalOriented #Productivity #GrowthMindset #YearEndGoals #StayFocused #Inspiration #GirlBoss #selfcare #Mindfulness #motivation
    92.9k
  2. POV: That one friend who always trusts me to style her hair whenever she visits. What do you all think of this hairstyle? @zie_lamore said it’s one of the best styles I’ve ever done for her! 😂😍 do you agree with her?
    45.1k
  3. Smelling good starts from the shower innit?🙃.. So if you want to smell yummy like Creamy Vanilla Latte🍨☕️.. Here you go: 😘 - @dove pampering cream bar with shea butter and warm vanilla scent - @dove exfoliating body polish im brown sugar and coconut butter - @loccitane cleansing and softening almond shower oil - @fentyskin Vanilla Butta drop Whipped oil body cream - @vaselinebrand cocoa radiant body oil - @confettilondon Chocolate perfumed deodorant body spray - @phlur Vanilla Skin Fragrance Mist - @the7virtues Vanilla Woods Perfume - @summerfridays Lip butter balm in Vanilla #bodycareroutine #smelllikevanilla
    17.4k
Engagement rate benchmark
  • Median
Audience location by country
Nigeria
59.2%
United States
13.18%
Ghana
5.06%
South Africa
3.05%
United Kingdom
2.51%

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11. Afolabi Royhan

Nigeria

modest fashion• lifestyle• fragrance 📍🇳🇬 📧workwithroyhan@gmail.com shop @lipsleek.ng 🛍️ I yap on frag @sniffwithroy bts @adornedbelle.ng ✨

@roy_h.a.n
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Get audience breakdown
Followers
56.6k
Fake followers
19.58%
Engagement rate
4.46%
Average Reel plays
19.4k
Audience gender
female
48.99%
male
51.01%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Nigeria
84.67%
Ghana
3.03%
United States
2.86%
United Kingdom
1.1%
Kenya
0.82%
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12. Maiya Nicole | Fragrance & Beauty

United States

🌴 LA Baby 💖 Made for you by @maiyanicole 📰 As seen in: Essence, Elle, Refinery29, The CUT, Harper’s Bazaar, Byrdie, 21Ninety + more

@blackgirlssmellgood
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Get audience breakdown
Followers
54.6k
Fake followers
17.59%
Engagement rate
3.94%
Average Reel plays
31.9k
Audience gender
female
96.16%
male
3.84%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
86.2%
United Kingdom
2.1%
Canada
1.76%
South Africa
1.27%
Nigeria
1.06%
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13. Kimberley

South Africa

📍 Cape Town 📸 Beauty | Fragrance | Fashion 🍒 Gourmand Girl ✉️ mbalibeautyxo@gmail.com

@mbalibeauty_xo
@KimberleyGrace
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Get audience breakdown
Followers
43.3k
Fake followers
20.33%
Engagement rate
3.78%
Average Reel plays
24.4k
Audience gender
male
6.6%
female
93.4%
Top performing Reels
  1. Slow Saturdays✨ Coat: Zara Jeans: Zara T-shirt: @crgstudio_sa Cap: @cottonon_africa Sneakers: @adidasza
    233.4k
  2. That Melt 🧈 No HD lace No problem. Watch me melt dark transparent lace for this clean install. Here are the key steps: 1. I bleached and slightly over bleached the knots for the scalp effect. This particularly helps with dark lace. 2. I do the bald cap method to avoid the wig looking darker in the scalp area. Ensure the wig cap is seamless for best results. 3. After goue, I go in with a glue spray and melt each glue step with a melting band for around 15mins. 4. After the glue steps, I ended off with Foundation powder on the lace with a small brush and minimal product. 5. Once the foundation powder is on, I end off with a melting spray on the metal end of my rag tail comb for a neat precise application. Melting sprays tend to be sticky and messy so this is the best way of getting it done. After the melting spray wait until the spray is completely dry before melting with a melting band once more for 15mins. Ebin Gkue spray and wig cap from @teenotch_wigtools_sa
    158.2k
  3. Imagine doing all this with the best girls🥹✨
    29k
Engagement rate benchmark
  • Median
Audience location by country
South Africa
89.44%
Botswana
1.47%
United States
1.35%
Namibia
0.81%
Zimbabwe
0.76%
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14. Izzy | Fragrance, Perfume and Scent

🌟 Build Your Perfect Fragrance Collection  🌟 Recommendations, Reviews and Memes 🌟 Designers | Niche | Unisex ⬇️ Discounts & Links

@izzyfragrance
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Get audience breakdown
Followers
41.4k
Fake followers
22%
Engagement rate
2.89%
Average Reel plays
12.3k
Audience gender
female
7.8%
male
92.2%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
11.28%
India
8.73%
South Africa
3.97%
Nigeria
3.17%
Indonesia
3.01%
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15. Steven Salaycik

United States

Trader, Crypto Degen, MMA Junkie, Fragrance aficionado, Sneaker Head, Fashionova, Yankee’s 4eva.Bayonne raised.4x Super Bowl attendee 1 Stanley Cup.

@nyyankeesteve
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Get audience breakdown
Followers
37.6k
Fake followers
17.12%
Engagement rate
3.47%
Average Reel plays
2.3k
Audience gender
male
58.1%
female
41.9%
Top performing Reels
  1. My why. #daddydaughter #daddysgirl #dadlife #daddy #love #dad #family #daddyslittlegirl #fatherdaughter #daddydaughtertime #daughter #babygirl #fatherhood #father #parenting #familytime #dadsofinstagram #fathersday #girldad #fatheranddaughter #fatherdaughtertime #parenthood #kids #momlife #instagood #baby #dadanddaughter #fathers #fatherdaughterlove #fatherslove
    5.2k
  2. This stuff is crazy! @magicmind has changed my mornings. Sharper mind, steady energy and less stress! https://magicmind.com #nootropic #nootropics #focus #brainhealth #preworkout #memory #biohacking #supplements #concentration #energy #brainfood #health #wellness #biohacker #fitness #motivation #bodybuilding #supplement #supplementsthatwork #nootropicstack #fitnessmotivation #fatburner #poweredbythewild #athlete #powerlifting #brainfog #bjj #jiujitsu #mma #magicmind
    4k
  3. Mini me caught the golden ticket for that Jackpot. What a moment we had! #arcade #arcadegames #videogames #retrogaming #retro #gaming #retrogames #nintendo #gamer #games #s #sega #ps #streetfighter #pinball #playstation #game #retrogamer #arcademachine #neogeo #capcom #arcadecabinet #videogame #metalslug #retroarcade #xbox #fun #mame #daddydaughtertime #daddydaughter
    3.5k
Engagement rate benchmark
  • Median
Audience location by country
United States
90.14%
United Kingdom
2.01%
Canada
0.8%
Italy
0.8%
Indonesia
0.6%
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16. Tyroneq12

South Africa

Charisma Is The Fragrance Of Your Soul🍃

@ty.rone6029
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Get audience breakdown
Followers
37.4k
Fake followers
16.32%
Engagement rate
6.09%
Average Reel plays
274.7k
Audience gender
female
69.57%
male
30.43%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
90.15%
Namibia
1.6%
Zimbabwe
1.09%
eSwatini
0.98%
United States
0.87%
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17. 𝐴𝑛𝑖 ☁️🧸

fragrance enthusiast | perfume recommendations love smelling good on a budget 🇪🇺🇮🇹 💌PR/collab: ani.scentedcloud@gmail.com 🍦🫧⛅️🥥

@scentedcloud18
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Get audience breakdown
Followers
36.6k
Fake followers
21.14%
Engagement rate
2.54%
Average Reel plays
20.7k
Audience gender
male
11.11%
female
88.89%
Top performing Reels
  1. 𝙵𝚊𝚟𝚘𝚛𝚒𝚝𝚎𝚜 𝚏𝚛𝚘𝚖 𝙵𝚛𝚎𝚗𝚌𝚑 𝙰𝚟𝚎𝚗𝚞𝚎 𝚊𝚗𝚍 𝙵𝚛𝚊𝚐𝚛𝚊𝚗𝚌𝚎 𝚆𝚘𝚛𝚕𝚍 🌸🥥🍭🫐 French Avenue and Fragrance World fragrances truly stole my heart! Love the quality, the bottles, the fragrances! Some of them are viral for a very good reason 👀 Have you tried anything from this brand? Let me know ✨ Affogato ☕️ Della 🌸 Eclair Affair 🍮 Just Choco 🍩 Luscious 🍯 Coconut Leche 🥥 Veneno Bianco 🌴 Olena 🩷 Crème of Clouds 🍮 Grecia 🤍 They’re all kindly gifted 🤍 #perfume #perfumes #fragranceworld #frenchavenue #scentsy #scent #affordableperfumes #middleeasternperfume #fraghead #fragcomm #fragrancelover #fragrance #fragrances #instaperfume #perfumista #scentlover #smellgood #scentoftheday #smellgoodonabudget #fragranceaddict Perfume | French Avenue | fragrance world | smell good | affordable perfume | viral perfume | perfume lover | scent | scentsy
    25.5k
  2. 𝑊𝑒𝑎𝑟 𝑡ℎ𝑒𝑠𝑒 𝑤𝑖𝑡ℎ 𝑐𝑎𝑢𝑡𝑖𝑜𝑛… …if you don’t want to become a compliment magnet! And this time, they’re ALL budget-friendly. We all know those bills don’t pay themselves, so for all my friends out there, I’ve picked a few super affordable perfumes that guarantee compliments. Wear them on their own or layer them with others — they definitely won’t let you down! Vanilla Voyage* @maisonasrar_fragrances Teriaq @lattafa_perfumes Musk Blend* @khadlajperfumes Cancer* @frenchavenueofficial Caffe Latte* @khadlajperfumes Grecia* @frenchavenueofficial Delilah Blanc @maisonalhambra Ramsh Diva* @zimayaperfumes *pr/gifted #perfume #perfumes #perfumelover #affordableperfumes #scentsy #scent #fragrancelover #fragrances #fragrance #perfumecollection #fragrancecollection #lattafaperfume #khadlaj #frenchavenue #compliments #smellgoodfeelgood #smellgood #scentoftheday #fragranceaddict #perfumeobsession #fragcomm #fraghead Perfume | compliments | smell amazing | affordable perfumes | scentsy | fragrance | middle eastern perfumes | perfumista | fragrance | smell good on a budget
    19.9k
  3. 𝚅𝚊𝚗𝚒𝚕𝚕𝚊 🤝 𝙼𝚎 🍦🍨🍰🧁 And how do you like your vanilla? To me, it’s one of the most versatile notes ever! It can be gourmand, floral, with a spicy twist or even aromatic. One thing’s for sure: you’ll definitely find the perfect vanilla for you! Perfumes featured: X Xandal @frenchavenueofficial Vanilla Powdery @louimartinperfume Rose Absolute* @maisonasrar_fragrances Vanilla Candy Rock Sugar @kayali Imperial Vanilla* @majouri_fragrances Empire Victor* @khadlajperfumes Tiramisù Caramel* @zimayaperfumes Angham @lattafa_perfumes Rifaaqat @pariscornerperfumes *gifted #perfume #perfumes #perfumelover #vanillaperfume #vanilla #vanillagirl #vanillalovers #scent #scentsy #scentlover #fragrance #fragrancecollection #affordableperfume #smellgood #smellgoodfeelgood #middleeasternperfume #nicheperfumes #instaperfume #perfumista Vanilla | vanilla perfume | smell good | Lattafa | kayali | Paris corner | scentsy | fragrance | perfume collection
    11.9k
Engagement rate benchmark
  • Median
Audience location by country
United States
30.85%
Italy
7.19%
United Kingdom
5.88%
Nigeria
4.58%
Germany
4.44%
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18. Nonjabulo Zwane

South Africa

📻 GagasiFM: 9am-12pm 🎙️V/O artist, events MC radio 📻 | travel✈️ | fragrance🌸 | fashion👠 |champagne🥂 DON’T BOX ME!

@njabszwane
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Get audience breakdown
Followers
34.4k
Fake followers
21.4%
Engagement rate
4.04%
Average Reel plays
14.5k
Audience gender
male
47.76%
female
52.24%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
96.22%
United States
0.54%
Botswana
0.37%
Mozambique
0.2%
Zimbabwe
0.2%
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19. Marcel Andrade

Spain

Marcel, C♡ Fragrance Enthusiast @marcel.perfumes

@marcel.wydaxx
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Get audience breakdown
Followers
30.8k
Fake followers
18.87%
Engagement rate
3.85%
Average Reel plays
9.9k
Audience gender
male
52.82%
female
47.18%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
53.88%
Mexico
6.86%
Spain
4.76%
Italy
3.49%
United States
3.44%
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20. Lourdes García

We love PINK here🎀 Beauty • Makeup • Aesthetic 💌luabeautyworld@gmail.com Europe

@luabeautyworld
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Get audience breakdown
Followers
26.1k
Fake followers
15.41%
Engagement rate
2.18%
Average Reel plays
6k
Audience gender
female
91.83%
male
8.17%
Top performing Reels
  1. Blush lovers?🎀 Swipe for swatches! These are my favorites🩷🍓 what’s yours? *includes pr samples #blushlover #prettymakeup #pinkblush #pinkmakeup #blushon #viralmakeup #blush #creamblush #makeup #trendingmakeup #girlygirlsmakeup #blushgoals #makeupfaves #makeupcollection #makeupflatlay
    15.4k
  2. Pretty in Pink🩷🎀Swipe for swatches What’s your favorite? *includes pr samples #prettymakeup #blushlover #pinkblush #pinkmakeup #blushon #viralmakeup #blush #creamblush #makeup #trendingmakeup #girlygirlsmakeup #blushgoals #makeupfaves #makeupcollection #makeupflatlay
    14.6k
  3. Pink Blush🎀🩷Swipe for swatches Tell me your favorite🫶🏼 *includes pr samples #blushlover #prettymakeup #pinkblush #pinkmakeup #blushon #viralmakeup #blush #creamblush #makeup #trendingmakeup #girlygirlsmakeup #blushgoals #makeupfaves #makeupcollection #makeupflatlay
    11k
Engagement rate benchmark
  • Median
Audience location by country
United States
26.47%
United Kingdom
20.29%
Spain
9.5%
Canada
5.46%
Australia
5.02%
FAQ
Frequently asked questions
How do I find Fragrance influencers?
Who are the top Fragrance influencers?
How can I see more detailed data about these influencers?

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