Top 20 Shoe Influencers on Instagram (Jan 2026)

We found 69 shoe Influencers
These influencers mention 'shoe' in their Instagram bio. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
01/21/2026
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1. саня каньон

Russia

canyaon@mail.ru ROCK SHOE LIVE NOW 🪨⤵️

@canyaon
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Get audience breakdown
Followers
209.5k
Fake followers
18.36%
Engagement rate
2.82%
Average Reel plays
534.5k
Audience gender
male
70.55%
female
29.45%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
25.47%
Russia
12.49%
Brazil
4.95%
France
4.67%
United Kingdom
3.89%
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2. ls_hoops 🇦🇹 basketball shoes

🏀 • Pro hooper 🎵 • Creator of shoe sounds 📱 • 390K on TikTok 🌍 • Basketball (&) Sneakers

@lukassimoner
@ls_hoops
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Get audience breakdown
Followers
167.1k
Fake followers
14.06%
Engagement rate
3.18%
Average Reel plays
87.2k
Audience gender
male
63.17%
female
36.83%
Top performing Reels
  1. Nike COOKED 🧑‍🍳💕 The JA 3 is probably the shoe I had been most excited for lately as they (especially this colorway) are so unique and have full length ZOOMX. I’m currently a little sick so I haven’t been able to take them to the court so I can’t say much about performance yet. The grip seems to be AMAZING and the cushioning is just as expected. #basketballshoes #nikeja3 #jamorant3 #jamorantshoes #pinkshoes
    351.6k
  2. Pink hoop shoes 📈📈📈 The “Cherry Blossom” 🌸 colorways from Way of Wade are definitely my favorite colorways from the brand and in my opinion also some of the best pink colorways for basketball shoes. Every single model that recieved a Cherry Blossom colorway looks great on foot. Next to the beautiful look the 808 5 Ultra in particular is also one of the best performing basketball shoes of 2025. AD | You can use the code LUKASSIMONER10 for a discount #basketballshoes #wayofwade #8085ultra #wade8085ultra #pinkshoes
    212.3k
  3. Cherry Blossom colorways 🌸 >>> The 808 5 Ultra is not only one of the best PERFORMING basketball shoes of 2025, but also one of the best LOOKING basketball shoes. Especially in this pink colorway 😮‍💨 #basketballshoes #8085ultra #wade8085ultra #wayofwade8085ultra #pinkshoes
    55.8k
Engagement rate benchmark
  • Median
Audience location by country
Austria
57.34%
United States
10.38%
Germany
5.19%
Italy
3.61%
Croatia
2.03%
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3. air dolphin

United States

🐬 Airdolphin on YouTube and Tiktok airdolphin777@gmail.com @epicgrindshoes

@airdolphin777
@airdolphin
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Get audience breakdown
Followers
130.2k
Fake followers
17.54%
Engagement rate
5.8%
Average Reel plays
653.6k
Audience gender
female
10.37%
male
89.63%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
62.64%
Canada
5.51%
United Kingdom
5.4%
Australia
4.4%
Germany
3.15%
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4. Riley Thomas Weber

United States

📍Orlando, FL Pointe Shoe Therapist🩰 Fittings, Events, Coaching, Appointments⬇️

@rileythomasweber
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Get audience breakdown
Followers
127.5k
Fake followers
13.73%
Engagement rate
2.78%
Average Reel plays
115.2k
Audience gender
male
37.37%
female
62.63%
Top performing Reels
  1. Oh my Maya……❤️ . . . . . . . . . . . . . 🔗in bio for 🩰👨🏻‍⚕️ . . . . . . @nikolayorlando @nikolayworld . . . #ballet #pointeshoes #nikolay #dance #instaballet #balletcore #ballerinasofinstagram #orlando #florida #fyp #reels
    3m
  2. Just some more pointe shoe magic✨💕 Full video on my TikTok🩰 . . . . . . . . 🔗 link in bio for fitting info @nikolayorlando @nikolayworld @belles_ballerina . . . . . . . #ballet #pointeshoes #pointe #instaballet #ballerinasofinstagram #florida #orlando #nikolay #nikolayworld #dance #instadance #fyp #foryou #reels
    715.7k
  3. Sometimes you just need a little less “shoe”. Full video on TikTok. 🔗in bio Filmed at @fancifootworks . . . . . . . . #ballet #instaballet #ballerinasofinstagram #dance #pointeshoefitter #travel #instatravel #michigan
    63.1k
Engagement rate benchmark
  • Median
Audience location by country
United States
93.65%
United Kingdom
1.02%
Mexico
0.78%
Brazil
0.63%
Canada
0.55%
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5. Kat Kenyon

United Kingdom

Sustainable, colourful, comfort-led style Paper, glue & a junk journal or two Gym girl with a shoe addiction katkmkenyon@gmail.com

@katkenyon_
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Get audience breakdown
Followers
31.1k
Fake followers
16.92%
Engagement rate
3.53%
Average Reel plays
109.6k
Audience gender
male
2.52%
female
97.48%
Top performing Reels
  1. This is your sign to buy a sticker printer 💖 Stationery meets style 🤝printing my fashion dreams one sticker at a time with my @hpsprocket Panorama printer 🖨️ this one is for my fellow sticker, journaling, scrapbooking and style queens 👑 your new obsession is here 🥰 #stickeraddict #stickerobsessed #stickerprinter #hpsprocket #stickerstyle #scrapbooking #junkjournaling #junkjournalcommunity #scrapbooksupplies
    20.4k
  2. My kind of toolbox 💖🌈✨ I didn’t know I needed this level of organisation in mv life but here we are 🥰 in love with this stationery toolbox from @toyosteel that I found on @ebay_uk Completely inspired by @natashahmedx on this one 💖 #toyosteel #stationeryaddicts #stationerybox #stationerystorage #toyosteeltoolbox #japanesestationery #stickermagic #stickerobsessed #instax #hpsprocket #penco #dopaminedecor #gemstickers
    13.4k
  3. Scrapbook dreams and West End Girl scenes 🩵 When a Lily Allen album has me hooked I can’t help but capture it in my own creative way, turning the whole vibe into my own little paper creation ✂️ Here’s to girlhood, polka dot puffer jackets and albums that feel like diaries of their own. And of course I couldn’t resist a little Madeleine cameo 😄 Love and light 💋 #junkjournal #journalwithme #scrapbookideas #whothefuckismadeline #lilyallen
    6k
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
73.81%
United States
8.36%
Ireland
1.94%
France
1.58%
Australia
1.45%
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6. Ramses King of Mischief 👑

France

Professional shoe thief, grass connoisseur & accomplished leash hater ⛲️ Aix-en-Provence, FR 🐏 Stubborn since 31.03.20

@ramses_kingofberners
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Followers
28.6k
Fake followers
16.36%
Engagement rate
4.7%
Average Reel plays
179.9k
Audience gender
female
58.81%
male
41.19%
Top performing Reels
  1. When your drama queen skills are still not enough 😩🫠🎭 • • • • • • • • • • • • #bernese #bernesemountaindog #berneselove #bernesepuppy #bernesemountaindogs #bmd #berner #bernersennen #bouvierbernois #funnydogs #reelsviral #funnyanimals #puppiesofinstagram #dogsofig #doglovers #babydog #doggy #doggo #animallovers #ilovemydog #lovemydog #puppy #babyanimal #animalsofinstagram #aixenprovence #aixmaville #gentlegiant #fluffydog
    2.5m
  2. When you live with a gremlins who can’t deny his true nature 👹 • • • • • • • • • #bernese #bernesemountaindog #berneselove #bernesepuppy #bernesemountaindogs #bmd #berner #bernersennen #bouvierbernois #funnydogs #reelsviral #funnyanimals #puppiesofinstagram #dogsofig #doglovers #babydog #doggy #doggo #animallovers #ilovemydog #lovemydog #puppy #fluffydog #gentlegiant #réel #reelslovers
    425k
  3. From baby bear to daddy to be 🥹🖤🤍🧡 (Nb. The first two rushes captured the moment I fell in love with him, when we were signing the adoption documents at the breeder’s. Love him to the 🌙 ) • • • • • • • • #bernese #bernesemountaindog #berneselove #bernesepuppy #bernesemountaindogs #bmd #berner #bernersennen #bouvierbernois #gentlegiant #reelsviral #fluffydog #puppiesofinstagram #dogsofig #doglovers #babydog #doggy #doggo #animallovers #ilovemydog #lovemydog #puppy #babyanimal #animalsofinstagram #dogmum #reelsinsta
    267.7k
Engagement rate benchmark
  • Median
Audience location by country
United States
29.7%
France
7.63%
United Kingdom
6.96%
Canada
6.04%
Italy
4.74%
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7. C Lalsiamkima

India

♻️Custom shoe / restoration | Paintings | TATTOO 🧸 : KUT HNATHAWK 📍 : Aizawl Bawngkawn KFC building 4th floor 🇮🇳🇮🇳 ☎️ : 6009908781

@chhakzz_boy
@khawnbawlfapa2649
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Get audience breakdown
Followers
27.4k
Fake followers
9.87%
Engagement rate
4.2%
Average Reel plays
24.3k
Audience gender
male
34.35%
female
65.65%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
90.95%
United States
1.6%
United Arab Emirates
0.8%
China
0.8%
Bangladesh
0.71%
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8. Luis Reyes

United States

👏 Celebrating Runners 🎙️ Run Shoe Diaries Podcast 🏃‍♂️ @hammernutrition & @runinrabbit 🎧 Listen to the Pod. Shop the Merch. Join the Movement!

@run_shoe_diaries
@runshoediaries
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Get audience breakdown
Followers
27.3k
Fake followers
11.41%
Engagement rate
4.57%
Average Reel plays
15.7k
Audience gender
male
38.61%
female
61.39%
Top performing Reels
  1. Copper Kings 100: 33 hours on the grind, one mile at a time. @copperkings100 congratulations on a successful event! Because of this race, I get to experience more of the great State of Montana; its rugged beauty, its relentless terrain; all while doing what I love. That’s a privilege I don’t take lightly. Thank you! Through it all, I had what I needed: @hammernutrition kept the engine running when the tank was bone dry. @runinrabbit gear held strong from first light and throughout headlamp hours. @gowithsilo had me dialed with the best damn drop bags in the game—organized, reliable, and just what I needed at every aid station: The Crew Drop One! My trail fam @estiffarm and @jerimirutherford shared suffering, trail laughter, and miles of unspoken understanding. Thank you for pushing me, sharing your crew, and putting up with me throughout this amazing event! Your support, patience and presence meant the world out there! Shout outs to @brigdan @sraeracine @tat1ana.alexa_ @priscilla_fugdoh @livicolin and my mom for the awesome and continuous support! It’s always welcomed and appreciated! Love Ya’ll! #CopperKings100 #RunShoeDiaries #NativeRunner #HammerNutrition #RADRabbit #SiloPerformance #UltraRunning #RunTribe #keepputtingonefootinfrontoftheother
    2.7k
  2. (Photo Credit: @jjustisphotography) @trailracingovertexas Brazos Bend 50 is in the books! This run straight-up took my lunch money—but every mile was worth it. I needed to remember what it feels like to hurt. Lately, I’ve been too comfortable… stuck in the rhythm of daily life, and somewhere along the way, I stopped pushing myself—especially with the upcoming race schedule. This race gave me exactly what I needed: A gut punch to amp up the training—and a wake-up call that I’m not where I should be right now. Huge thanks to Trail Racing Over Texas for putting on an amazing event! Shoutout to @hammernutrition for keeping me fueled through the storm, @runinrabbit for making sure I looked fresh—even while I was getting wrecked by rain, danger noodles, and murder logs, and @gowithsilo for keeping my gear dry and dialed in from start to finish! It was great reconnecting with old running partners and trail acquaintances. It was inspiring to pace fellow ultra-running firefighters through the pouring rain. And it was powerful to be reminded: Sometimes the trail humbles you—and that’s exactly where the growth lives.
    2.4k
  3. 100,000 DOWNLOADS! We just hit a major ultra milestone, Run Tribe—and it’s all thanks to YOU. From roads to trails, we’ve been grinding, sharing stories, and building something real. Feel the vibes, and keep striding to be yourself because it will be worth it! Let’s keep running it back—mile after mile. #RunShoeDiaries #RunTribe #100KStrong #RunnerTok #TrailRunning #RoadTo100Miles #RunningMotivation #PodcastLife #UltraRunner #KeepRunningItBack #LaceUpAndLevelUp #nativerunner #nativetiktok #indigenousrunner #runshoediariespodcast #runningmotivation #itwillbeworthit
    2.4k
Engagement rate benchmark
  • Median
Audience location by country
United States
78.14%
United Kingdom
6.01%
Canada
2.46%
Spain
1.78%
Italy
1.5%
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9. Gabriel Tardio

United States

Pro pickleball player Get my paddle and gear down below 👇

@gabe_tardio
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Get audience breakdown
Followers
27.2k
Fake followers
12.63%
Engagement rate
6.94%
Average Reel plays
90.1k
Audience gender
female
31.46%
male
68.54%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
89.85%
Canada
1.31%
Mexico
1.31%
Brazil
0.98%
Bolivia
0.82%
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10. Matt Horan

United Kingdom

🍸 - Gin enthusiast - @gowellgin 👠 - Roll Up Shoe merchant - @rollasoleofficial 🏏 - Tailender - @tailenderspod

@matthoran1010
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Get audience breakdown
Followers
21.7k
Fake followers
7.54%
Engagement rate
10.53%
Average Reel plays
61.4k
Audience gender
female
20.17%
male
79.83%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United Kingdom
83.37%
Australia
3.34%
United States
2.76%
New Zealand
1.3%
France
1.06%

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11. Kennedy

United States

NPC Wellness @wrathperformance Code: Kennedy The Shoe Fairy Code: Kennedy •Grand Rapids, MI 📍 Second account: @kthorne.22

@kthorne22
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Get audience breakdown
Followers
21.5k
Fake followers
17.13%
Engagement rate
5.94%
Average Reel plays
10k
Audience gender
male
56.62%
female
43.38%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
97.16%
Canada
0.66%
Italy
0.44%
Germany
0.22%
Jamaica
0.22%
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12. 𝑪𝑼𝑺𝑻𝑶𝑴 𝑺𝑯𝑶𝑬 𝑷𝑳𝑼𝑮 🎨👟🥇

United States

@nattytootuff 📩 𝐃𝐌 𝐭𝐨 𝐨𝐫𝐝𝐞𝐫 ($285+) 👟 𝐂𝐮𝐬𝐭𝐨𝐦 𝐤𝐢𝐜𝐤𝐳 𝐭𝐡𝐚𝐭 𝐬𝐩𝐞𝐚𝐤 𝐯𝐨𝐥𝐮𝐦𝐞𝐬🗣️ 📍 𝐑𝐨𝐜𝐤𝐯𝐢𝐥𝐥𝐞, 𝐌𝐃 🔥 𝐀𝐬 𝐬𝐞𝐞𝐧 𝐨𝐧 𝐀𝐭𝐡𝐥𝐞𝐭𝐞𝐬, 𝐀𝐫𝐭𝐢𝐬𝐭𝐬 & 𝐦𝐨...

@tuffkickz
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Get audience breakdown
Followers
15.5k
Fake followers
23.6%
Engagement rate
8.18%
Average Reel plays
5.5k
Audience gender
female
23.32%
male
76.68%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
91.25%
Brazil
0.89%
United Kingdom
0.79%
Colombia
0.49%
Japan
0.3%
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13. ANTHONY SUTTON

United States

I AM THE INVENTOR OF “The smartest shoe ever”A shoe that’s, not only ahead of the fashion trend,but makes money for the buy&breaks generational curses

@ragsraps
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Get audience breakdown
Followers
15.3k
Fake followers
16.93%
Engagement rate
3.2%
Average Reel plays
12.1k
Audience gender
male
33.82%
female
66.18%
Top performing Reels
  1. https://www.instagram.com/p/Cm2Lkj2hifo/
    23.1k
  2. FOREVER 21 Feeling Soooo Blessed and Grateful for my latest collaboration with the Incredibly Talented and Amazing @ragsraps Thanks so much for this incredible opportunity!!! A special thanks to the Amazing @aesthetics_beautyboutique @twixxmixx_productions For the introduction!!! I LOVE AND APPRECIATE ALL YOU BOTH SOOOOO MUCH QUEENS ❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️ Sending you all lots of love and gratitude!!!!! WE GOT THIS!!!!! #foryou #fyp #viral #musician #tgif #love #music
    15.8k
  3. #BREAKINGNEWS IM “THE CHILLEST DUDE IN AMERICA”😂 Link in my bio #THESMARTSHOE #RESIDUALINCOME#NEWMUSIC #HIPHOP #RAP #BARS #HOUSTON #NEWYORK #LA #TOKYO #JAPAN #Puma #IAM #BLESSED #ART #FASHION #MODEL #NEW #SHOES #STEM #TECHNOLOGY #WEALTH #MILLIONAIRE #REELS #EXPLORE #Love
    14k
Engagement rate benchmark
  • Median
Audience location by country
United States
88.46%
South Africa
2.76%
United Kingdom
0.99%
Italy
0.69%
Mexico
0.69%
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14. Kim

Nigeria

Kim Kwaghdoo Tema OREKELEWA Black Barbie Big bold and beautiful Shoe maker👞👠👟

@kwaghdooo
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Get audience breakdown
Followers
13.6k
Fake followers
20.11%
Engagement rate
2.57%
Average Reel plays
969
Audience gender
male
72.3%
female
27.7%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Nigeria
91.06%
United States
1.63%
United Kingdom
0.98%
Tanzania
0.65%
Ghana
0.65%
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15. Breanna Berry

United States

COLORADO'S QUEEN OF SHOE ART 👑 Denver📍 •Paint Wars CHAMP x2 🏆🎨 NBA 🏀 NFL 🏈 MLB, Broncos, ESPN, COMPLEX, TMZ 📰 & MORE 🤩 •Sponsored Artist 🙏🏾 👇🏾MORE👇🏾

@bre_yeahthatsme
@breannaberry6521
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Get audience breakdown
Followers
13.5k
Fake followers
23.8%
Engagement rate
19.38%
Average Reel plays
2.3k
Audience gender
male
55.46%
female
44.54%
Top performing Reels
  1. All season, Breanna Berry has created one of a kind custom sneakers for our alumni! “I hope there’s a young girl out there who follows in my footsteps.” Read her full story in the link in our bio
    11k
  2. Demaryius Thomas' mom & nephew at yesterday's @broncos game! 💙🧡🏈 His nephew captured here wearing a pair of my custom shoes! 🥹🙌🏽👟🎨🖌️... I originally painted these shoes for this young man's mom, DT's sister Tonecia Williams in 2023. I learned that she has passed away in 2024. It's so beautiful to see her son wearing those customs! 🙏🏽🥹💙.... Tonecia has gone to be with her brother Demaryius Thomas! May they both Rest In Paradise 🙏🏽🪽(swipe) • See earlier post (2023) of these customs 👟🖌️ • Thank you so much to @desiraedeherrera for capturing these images for me! 🧡 • • • • • • #demaryiusthomas #88 #denverbroncos #nfl #football #art #customshoes #paint #denver #denvercolorado #empowerfieldatmilehigh
    5.1k
  3. OMG I SAID YESSSSSSSS! 💍👩🏽‍❤️‍💋‍👨🏻❤️😭🥹 Happy Mother's Day to me! I'm a FIANCÉ!!!!! 🙌🏽🙌🏽🙌🏽🙌🏽 I love my sweet, amazing man with everything in me! He is literally a dream come true! 😍 I cannot wait to be your WIFE! I LOVE YOU BABY! 🥹😭❤️❤️❤️ • • • • • • • • #engaged #engagement #futurehusband #loveofmylife #myman #iloveyousomuch #fiance #happy #blessed #grateful #inlove
    1.4k
Engagement rate benchmark
  • Median
Audience location by country
United States
92.55%
Canada
0.58%
Mexico
0.55%
United Kingdom
0.55%
Brazil
0.39%
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16. Mya 🌻

United States

TYKEIDRA☺️🍃|| 24🦋 YouTuber 🤍 God F1RST✝️ My Custom Shoe Page @trendisneakz.x.mya👟🤍

@_itsmyaaaaa
@MyaandQuan
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Get audience breakdown
Followers
13.3k
Fake followers
15.78%
Engagement rate
8.65%
Average Reel plays
16.4k
Audience gender
male
59.8%
female
40.2%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
96.71%
Jamaica
0.43%
Dominican Republic
0.29%
Mexico
0.29%
Nigeria
0.29%
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17. Alfred McKenzie

Creative director @thegroomstylist || Men Style Influencer || Marketing Enthusiast || Shoe lover ❤️ King to @_maamenaa 👩‍❤️‍👨

@alfred_mckenz
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Get audience breakdown
Followers
11.8k
Fake followers
18.1%
Engagement rate
16.21%
Average Reel plays
4.9k
Audience gender
male
53.09%
female
46.91%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Ghana
73.37%
United States
6.42%
Nigeria
5.22%
United Kingdom
2.88%
Tanzania
1.42%
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18. Zara Blue the Hipposaur

United States

🐶Staffy/Pocket Bully/Pitbull/American Bully mix rescue - reactive 🎾6/17/18-70lbs 👧🏽 @iammiky4 💎Skilled shoe untie-er and sock swallower🤪

@misszarablue
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Get audience breakdown
Followers
11.4k
Fake followers
11.2%
Engagement rate
3.75%
Average Reel plays
-
Audience gender
male
52.57%
female
47.43%
Top performing Reels
  1. Celebrated my 5 Barkday dis weekend. Mumma says I’m a nickel…. I hope I can eats it… . #dt #lfl #l4l #likeforlike #fyp #explorepage #explore #bullybreed #americanbully #pocketbully #amstaffmix #amstaff #americanstaffordshireterrier #staffymix #staffy #staffordshirebullterrier #pitbull #pitmix #pitbullmix #pitbullsofinstagram #muttsofinstagram #adoptdontshop #rescuedog #happybirthday #5 #june
    984
  2. Henlo puppers! How was all my furriends Christmas’s and New Years? Mine was pawsome! Me got so much toys! And me wear a very special ball that Grans called a jingle bell! As you see, I is very proud of it… . #petlovers #petsofinstagram #americanbully #pocketbully #amstaff #americanstaffordshireterrier #staffy #staffymix #staffordshirebullterrier #pitmix #pitbullmix #pitbull #pitbullsofinstagram #muttsofinstagram #adoptdontshop #rescuedogsofinstagram #rescuedog #dogsofinstagram #dogoftheday #dogstagram #dogs #dontbullymybreed #puppiesofinstagram #bestwoof #bestfriend #puppylove
    979
  3. #dt #lfl #l4l #likeforlike #explorepage #explore #fyp #viral #amstaff #americanstaffordshireterrier #staffymix #staffy #staffordshirebullterrier #americanbully #pocketbully #pitmix #pitbullmix #pitbullsofinstagram #pitbull #adoptdontshop #rescuedogsofinstagram #rescuedog #muttsofinstagram #dogsofinstagram
    951
Engagement rate benchmark
  • Median
Audience location by country
United States
56.54%
Australia
6.51%
Brazil
6.02%
United Kingdom
4.17%
Canada
4.13%
profile picture

19. Hunter Wohler

United States

Safety for the Shoe 👐 Jeremiah 29:11

@hunter.wohler
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Get audience breakdown
Followers
11.2k
Fake followers
9.48%
Engagement rate
36.91%
Average Reel plays
98.6k
Audience gender
male
47.27%
female
52.73%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
98.83%
Australia
0.26%
Norway
0.13%
Switzerland
0.13%
Japan
0.13%
profile picture

20. Kate Morris

Australia

Founder of @adorebeauty and @findation. Co-founder at glowcap.com.au. Entrepreneur, investor, feminist, shoe junkie

@kate.morris
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Get audience breakdown
Followers
10.5k
Fake followers
20.57%
Engagement rate
2.09%
Average Reel plays
5.7k
Audience gender
female
91.45%
male
8.55%
Top performing Reels
  1. Finally got to ring the ASX bell 🔔 @adorebeauty
    5.2k
  2. Very excited to announce the launch of Glow Capital Partners, a new growth equity firm, with my co-founder Justin Ryan ✨ My experience as a woman founder trying to raise capital was one of walking into rooms full of men in suits. I’d built a successful and fast-growing business, but was ignored or dismissed by so many who didn’t understand, or did not want to take the time to understand the beauty market.   I am convinced that the only way to change that for the women entrepreneurs who come after me, is to be part of building a better alternative. There's so much data to confirm that gender-diverse leadership creates faster-growing and more profitable businesses. There's also plenty of data to confirm that women investors are more likely to invest in women founders. So why has the number of senior women decision-makers in Australian private equity been stuck at 3% for years?   By the way, there was one man who did put in the effort to understand the beauty market - so much so he now has a 6 step skin-care routine - and that was Justin. I am particularly excited about helping purpose-led founders achieve their dreams. Purpose, culture and values are all intrinsically linked, and basically what they mean is: we care about the problem we’re solving, and we also care about how we go about solving it. Purpose-led businesses wish to make a positive impact - whether that be through creating a great workplace culture, a more sustainable product, a contribution to the community, or a better solution to a problem they care about.  At Glow we feel that purpose-led businesses are the future, and our dream is to make our own positive impact by helping them succeed.
    1.3k
  3. It’s fair to say that when we started this business in a garage 20 years ago, we weren’t envisioning this moment. All I wanted to do was to create a beauty shopping experience that treated women like the intelligent humans they are, and empowered them to feel confident and fabulous. (If we could pay our bills, that was winning.) As time went on and the business grew, I realised that we were building something special. Our core values of doing the right thing, always growing, working for each other and a positive approach, had formed the building blocks of a culture that was innovative, passionate, and agile. We discovered that we had the power to disrupt. That by putting the customer first, we could change the face of the beauty industry. This IPO is an important milestone in building something enduring. It represents the start of Adore Beauty’s next chapter, under the leadership of our amazing CEO Tennealle O’Shannessy, and sets the company up to continue to grow and thrive for the *next* 20 years and beyond. It also represents an important moment for women. As the biggest IPO in the history of the ASX with a woman Founder and woman CEO, I hope we have today punched a big enough hole in the glass ceiling for many more women-led businesses to come through, and I very much hope this is a record that stands for months not years. One of the most exciting and wonderful things about Adore Beauty’s listing is the number of women who have reached out to me wanting to buy shares for the first time. Which just goes to show how important it is to see women represented on the ASX. I have a few thankyous to make: First of all, I need to thank our loyal customers, many of whom have been supporting us since the early days. Our wonderful suppliers, You’ve come on the journey with us, trusted us with your brands and we look forward to continuing to grow our businesses together. To the Adore Beauty team. This business is what it is because of everything you bring to it. Your passion, integrity, courage, and tenacity are truly inspiring. You all deserve to own a piece of this company and I am honoured to welcome you as shareholders today.
    1.3k
Engagement rate benchmark
  • Median
Audience location by country
Australia
87.12%
United States
3.89%
United Kingdom
1.48%
New Zealand
0.76%
France
0.76%
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