Top 20 Cooking Influencers on Instagram (Jan 2026)

We found 669 cooking Influencers
These influencers mention 'cooking' in their Instagram bio. Here are the top 20. To run a custom search, check out Modash's influencer discovery features (free to try).
01/21/2026
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1. erin

baking + cooking 🧑‍🍳 📍atx 💌 teamerin@underscoretalent.com recipes are here! ⬇️

@erinscozykitchen
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Get audience breakdown
Followers
757k
Fake followers
19.76%
Engagement rate
7.68%
Average Reel plays
715k
Audience gender
male
28.26%
female
71.74%
Top performing Reels
  1. raising canes at home 🐔 im about to kill my bf with all this fried chicken recently but its okay cuz home cooked = healthy right 😆 these actually turned out really good especially the texas toast 🍞🍞 search up "erinscozykitchen raising canes" on google for the full recipe for everything i made! the full detailed recipe is also up on my website & linked in bio! recipe link: https://erinscozykitchen.com/recipe/raising-canes-recipe-chicken-tenders-texas-toast-sauce/ #raisingcanes #canes #caneschicken #chicken #friedchicken #chickentenders
    2.9m
  2. garlic parmesan tenders 🧄 inspired by wingstop’s garlic parm tenders, these are super crispy and garlicky and dare i say better than wingstop 😮 what you’ll need: • chicken tenders • flour • cornstarch • baking powder • garlic powder, onion powder, smoked paprika, cayenne pepper, chicken bouillon powder, salt, pepper • egg • butter • minced garlic • parmesan cheese • parsley search up "erinscozykitchen tenders" on google for the full recipe! the full detailed recipe is also up on my website 🔗 linked in bio! recipe link: https://erinscozykitchen.com/recipe/garlic-parmesan-tenders/ #garlic #parm #parmesan #tenders #chicken #chickentenders #wingstop #recipes #recipe #easyrecipes #easyrecipe #recipeshare #recipeoftheday
    2m
  3. butter chicken + cheesy garlic naan 🧈 i eat this once a week recipe link: https:// erinscozykitchen.com/recipe/butter-chicken-and-cheesy-garlic-naan/ comment “recipe” to receive the full recipe via DM or search up "erinscozykitchen garlic naan" on google and it should be the first link that pops up! the full detailed recipe is also on my website 🔗 linked in bio! #butterchicken #garlicnaan #cheesy #recipe #recipes #chicken
    1.4m
Engagement rate benchmark
  • Median
Audience location by country
United States
68.44%
United Kingdom
4.32%
Canada
3.31%
Mexico
3.14%
Philippines
1.91%
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2. Banana Leaf Cooking

India

Your Taste Our Passion 😍🍗🍱 Village Style Cooking 🌾🌴 Watch Full Video YouTube or Facebook

@banana_leaf_cooking
@bananaleafcooking
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Get audience breakdown
Followers
527.6k
Fake followers
19.68%
Engagement rate
3.93%
Average Reel plays
874.3k
Audience gender
female
44.23%
male
55.77%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
86.37%
Malaysia
3.82%
United Arab Emirates
1.78%
Saudi Arabia
1.15%
United States
0.89%
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3. OCT Channel

India

This is our official Instagram page our channel Our Cooking Time Visit our You Tube channel 🐔🐔

@our_cooking_time
@OurCookingTime
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Get audience breakdown
Followers
405.1k
Fake followers
17.66%
Engagement rate
3.45%
Average Reel plays
281.5k
Audience gender
female
24.78%
male
75.22%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
88.16%
Malaysia
3.95%
United Arab Emirates
1.82%
Sri Lanka
0.99%
Singapore
0.83%
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4. Pauline Leaf

United States

Proverbs 31:25 NY/NC Not a CHEF | Just VIBES 👩🏽‍🍳 WIFE and AUTISM MOM 👨‍👩‍👦💍 📧paulinajoycbusiness@gmail.com

@paulinajoyc
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Get audience breakdown
Followers
333k
Fake followers
3.08%
Engagement rate
2.85%
Average Reel plays
78.9k
Audience gender
female
81.97%
male
18.03%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
86.44%
Dominican Republic
3.39%
The Bahamas
1.69%
Philippines
1.69%
Chile
1.69%
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5. Nalla Iruku

For promotion : nallairukuofficial2023@gmail.com

@nalla_irukuuu
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Get audience breakdown
Followers
302k
Fake followers
15.69%
Engagement rate
3.68%
Average Reel plays
169.1k
Audience gender
male
80.27%
female
19.73%
Top performing Reels
  1. Kotta 65😂#reels Ingredients: 1.Attu kottai(Goat Balls) 2.Chicken 65 masala 3.Chinna vengaiyam(small onion) 4.Salt 5.Water ⭐️For promotion Contact: superindianasmr@gmail.com #kotta65 #mutton65 #food #cooking #mukbang #eatingshow #tamilfoodshorts #cookingvideo #indianfoodasmr #cookingchallenge #foodie #asmreating #mukbangeatingchallenge #reelsinstagram
    29.9m
  2. Palm Fruit #reels Ingredients 1.Panam Pazham 2.Karandi 3.Stove #palmfruits #panampazham #food #asmr #mukbang #cooking #eatingshow #panampalamcooking #indianfoodasmr #recipe
    17.2m
  3. Nungu Milkshake #asmrfood Ingredients: 1.Nungu(ice apple) 2.Batham(Almond) without skin 3.Vellam(jaggery) 4.water 5.Freezed milk (ice ⭐️For promotion Contact: superindianasmr@gmail.com #nungujuice #nungumilkshake #asmrfood #nungusmoothi #food #eatingshow #mukbang #milkshake #asmrvideo #cookingchallenge #iceapple #summerdrink
    12.9m
Engagement rate benchmark
  • Median
Audience location by country
India
79.92%
Malaysia
3.7%
Indonesia
3.32%
Sri Lanka
2.52%
United Arab Emirates
1.09%
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6. Tay Brice

United States

Cooking - Traveling - DIY 📧 : Tay@linkcreatormgmt.com

@taybricee
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Get audience breakdown
Followers
279.3k
Fake followers
14.83%
Engagement rate
9.92%
Average Reel plays
573.5k
Audience gender
male
7.27%
female
92.73%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
92.89%
Canada
2.41%
United Kingdom
1.05%
Germany
0.88%
Australia
0.48%
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7. Sawyer Hackett

United States

Political strategist cooking up bad takes.

@sawyerhackett
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Get audience breakdown
Followers
261k
Fake followers
12.24%
Engagement rate
2.5%
Average Reel plays
147.6k
Audience gender
male
42.21%
female
57.79%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
92.59%
Ecuador
1.06%
Russia
0.53%
Mexico
0.53%
United Kingdom
0.53%
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8. Grace Mushavhela

South Africa

💕Embracing Home Cooking💕Collabs: gracethecookist@gmail.com 300k followers of Facebook 440k followers on Tiktok

@grace_the_cookist
@grace_the_cookist
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Get audience breakdown
Followers
245.8k
Fake followers
16.49%
Engagement rate
11.62%
Average Reel plays
235k
Audience gender
female
81.59%
male
18.41%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
South Africa
72.89%
Namibia
5.36%
Zimbabwe
3.66%
Botswana
2.41%
Zambia
2.09%
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9. Ayyanar VCC

India

Tamilan 🔥 YouTuber Village Cooking Channel

@ayyanarvcc
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Get audience breakdown
Followers
170.9k
Fake followers
19.59%
Engagement rate
3.17%
Average Reel plays
1.7M
Audience gender
female
20.14%
male
79.86%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
85.78%
Malaysia
3.45%
Sri Lanka
1.7%
United Arab Emirates
1.2%
United States
1.08%
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10. Eat Well Scarlett

내가 이렇게 잘먹고 잘산다 I eat & live well like this 📨 eatwellscarlett@gmail.com

@eatwellscarlett
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Get audience breakdown
Followers
167.4k
Fake followers
17.56%
Engagement rate
3.27%
Average Reel plays
21.5k
Audience gender
female
92.11%
male
7.89%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
United States
19.49%
Malaysia
8.38%
Indonesia
7.32%
Singapore
7.2%
Australia
7.03%

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11. 𝗩𝗜𝗟𝗟𝗔𝗚𝗘 𝗖𝗢𝗢𝗞𝗜𝗡𝗚 𝗕𝗢𝗬

India

YOUTUBER 1m Youtube Family PAID PROMOTION 💸 Official instagram page of Village Cooking Boy Official channel link 👇🏼

@villagecookingboy
@villagecookingboy
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Get audience breakdown
Followers
165.4k
Fake followers
21.31%
Engagement rate
3.17%
Average Reel plays
267.2k
Audience gender
male
73.89%
female
26.11%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
89.5%
Malaysia
2.41%
United Arab Emirates
2.11%
Singapore
1.24%
Sri Lanka
1.02%
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12. Khudrah mosunmola

Nigeria

Islam ☪️ I love Allah S.W.T and his beloved prophet S.A.W 🙌 Easy going lady🙏 Cooking,Music,dancing. mom to @wb_jnr 👑 Owner @worldbest_kiddieslux

@mahma_____
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Get audience breakdown
Followers
163.2k
Fake followers
22.26%
Engagement rate
10.56%
Average Reel plays
77.7k
Audience gender
male
31%
female
69%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Nigeria
88.7%
United States
2.33%
United Kingdom
1.56%
United Arab Emirates
1.53%
Ghana
0.86%
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13. Raksha Jain

🤤🦋 True love=Food Will make you fall in love with cooking Making everyday cooking easy, intresting and easy for u DM for collaboration

@chatorehumtum
@chatorehumtum9050
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Get audience breakdown
Followers
160.4k
Fake followers
19.43%
Engagement rate
2.52%
Average Reel plays
18k
Audience gender
female
68.48%
male
31.52%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
82.16%
Pakistan
3.9%
United States
3.61%
United Kingdom
1.85%
United Arab Emirates
1.17%
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14. Cian Healy

Ireland

I'll try be as interesting as possible. Rugby, dogs, cooking, coffee and crafting! Cian.church@gmail.com

@properchurch
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Get audience breakdown
Followers
157.1k
Fake followers
16.71%
Engagement rate
2.79%
Average Reel plays
187.6k
Audience gender
male
64.46%
female
35.54%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Ireland
54.45%
United Kingdom
20.47%
United States
5.24%
Australia
3.03%
Italy
1.87%
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15. Shabana vlogs

India

Cooking 🍳 shopping 🛍️ vlogs fashion💄exploring food Any paid promotion Dm me insta or email shabanavlogs24@gmail.com

@shabana_vlogs
@Shabanavlogs9176
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Get audience breakdown
Followers
146.3k
Fake followers
19.02%
Engagement rate
2.59%
Average Reel plays
124.2k
Audience gender
male
42.77%
female
57.23%
Top performing Reels
  1. Minivlog #145🕌Ramzan 1st iftar vlog part 2 🧕✨#instagram#instareelsindia#instareelstrening#instavedio#instavlogs#minivlog#shabanavlog#follow#dailyvlog#insta 👉writing job WhatsApp 9080707968 available like form filling and number writing... intrested person can text me in WhatsApp 9080707968 or dm @shopping_zone0821..50 sheets 10k salary 4 days time .. deposit amount is there...msg me for joining #biriyani#chickenbiriyani#howtocookbiriyani#muttonbiroyani#chickendumbiriyani#hydrabadidumbiriyani#prawnbiriyani#vegetablebiriyani#shabanavlogsbiriyani#puliyanthopebiriyani#beefbiriyani#tantooribiriyani#biriyanichicken65#chicken#prawnstrendingreel#trendingbiriyani#vairalbiritani#muslimstylebiriyani
    51.3k
  2. Minivlog #144🕌Ramzan 1st Sahar vlog 🧕✨#instagram#instareelsindia#instareelstrening#instavedio#instavlogs#minivlog#shabanavlog#follow#dailyvlog#insta #biriyani#chickenbiriyani#howtocookbiriyani#muttonbiroyani#chickendumbiriyani#hydrabadidumbiriyani#prawnbiriyani#vegetablebiriyani#shabanavlogsbiriyani#puliyanthopebiriyani#beefbiriyani#tantooribiriyani#biriyanichicken65#chicken#prawnstrendingreel#trendingbiriyani#vairalbiritani#muslimstylebiriyani
    37.4k
  3. Minivlog #205 🥰🥻i wear saree in first time in this channel 🌙 ✨#instagram#instareelsindia#instareelstrening#instavedio#instavlogs#minivlog#shabanavlog#follow#dailyvlog#insta 👉Best covering collection 9500573713 #biriyani#chickenbiriyani#howtocookbiriyani#muttonbiroyani#chickendumbiriyani#hydrabadidumbiriyani#prawnbiriyani#vegetablebiriyani#shabanavlogsbiriyani#puliyanthopebiriyani#beefbiriyani#tantooribiriyani#biriyanichicken65#chicken#prawnstrendingreel#trendingbiriyani#vairalbiritani#muslimstylebiriyani
    27.5k
Engagement rate benchmark
  • Median
Audience location by country
India
84.63%
United Arab Emirates
3.69%
Sri Lanka
3.69%
Malaysia
2.46%
Saudi Arabia
2.05%
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16. Zen-Zi

🙋🏻‍♀️ @zenziwong 🥘 Home cooking • Recipe testing 🔪 Sharing kitchen studs and duds 📍Currently Penang, MY🏝🇲🇾 📍Formerly MN, USA ☃️🇺🇸

@onegoodmeal.a.day
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Get audience breakdown
Followers
146k
Fake followers
20.4%
Engagement rate
3.3%
Average Reel plays
487.4k
Audience gender
male
12.14%
female
87.86%
Top performing Reels
  1. My ideal Sio Bak (aka Siu Yuk) needs to have perfectly seasoned, juicy meat and crackling with a light, shattering crunch. With the right techniques, it’s incredibly easy to achieve in the air fryer! I use the @ninjakitchenmy Ninja Foodi 8-In-1 6L Multi Cooker OP300. Use promo code ZENZIOP300 for RM450 off on sharkninja.my! Makes about 6 servings 650g pork belly The largest the multi cooker can accommodate is a 5½” x 5½” piece. Ask your butcher for the center cut with a good distribution of meat and fat. Thin skin makes for better crackling. FOR THE MEAT 1 tsp Shaoxing wine Dry Rub: ½ tsp five-spice powder 1¼ / 6g tsp salt  ¼ tsp / 1g white pepper ½ tsp / 2.5g sugar FOR THE SKIN 1 tsp white vinegar ½ tsp / 2.5g sea salt 1 tsp vegetable oil Bring a shallow pan of water (does not need to cover pork completely) to a simmer. Parboil pork belly skin side down 10 mins. Remove and pat dry. Using a meat tenderizer, poke multiple tiny holes in the skin. Do not puncture the meat as its juices can ooze out and prevent the skin from crackling. Flip the belly over so the meat faces upwards. Brush meat with Shaoxing wine, then season with the dry rub. Do not get any on the skin as the seasoning can burn. Flip over so the skin faces upwards. Brush skin with white vinegar, then sprinkle salt evenly across the skin. Refrigerate uncovered, overnight, at least 12hrs for the skin to dry out. Take the pork out of the fridge 1 hr before roasting. If you see any moisture on the skin, pat it dry. Preheat the multi cooker for 5 mins: BAKE/ROAST, 120ºC Wrap the pork belly tightly in a double layer of foil, leaving the skin exposed. Bake at 120ºC for 30 mins. At this point, the skin will look light brown and a few beads of rendered fat may appear on the surface. Remove basket from multi cooker.  Preheat the multi cooker for 5 mins: AIR CRISP 210ºC Meanwhile, brush the skin with a thin layer of vegetable oil, which will help conduct heat towards the surface of the skin. Return basket to the multi cooker. Air fry at 210ºC for 20-25 mins until the skin is evenly golden and crackled. Let the pork rest at least 20 mins before slicing. #ninjakitchenmy #ninjafoodimalaysia
    4.8m
  2. I grew up eating bubur cha cha so I was surprised when Mom said grandmother usually makes Pengat instead! As they are Hokkien, they enjoy it on Chap Goh Meh, the 15th day of the lunar new year. The coconut sauce in pengat is traditionally sweetened with gula melaka. Grandmother made hers with regular sugar, added gooey morsels of tee kuih, and boiled the bananas in a sugar syrup. We’ve adapted the recipe for the modern palate, forgoing syruped bananas for fresh and use much less sugar in the coconut sauce. Serves 8 dessert bowls 500g mix of orange, yellow, white, purple sweet potato* 250g yam (taro) 2 bananas (pisang raja) 125g tee kuih (nian gao) Coconut Sauce 150ml water 30g caster sugar 1/4 tsp salt 3 pandan leaves, bruised and knotted 500ml fresh coconut milk *You can use as many colors of sweet potato as you can get your hands on, as long as the total weight is ~500g to ensure there is enough coconut sauce for every bowl Peel and slice sweet potatoes into 2cm thick pieces and the yam into 1” cubes. Alternatively—if you’re a stickler for tradition—you can slice them into batons or diamonds. [TIP] Yellow and white sweet potatoes oxidize rapidly so we soak them in a bowl of cold water once cut. Working in batches if needed, steam the sweet potatoes and yam until tender. Cooking times will vary, we find that the purple ones cook fastest. 15 mins: orange, yellow, white sweet potato 10 mins: purple sweet potato 15-20 mins: yam Slice tee kuih into thumb-sized sticks. Place on a piece of parchment paper/banana leaf in a heat proof dish (we did not use parchment and regretted it, so sticky!) and put in the still-warm steamer, heat off, about 5 mins. Residual heat will gently warm the tee kuih so it regains its soft, gooey texture. Slice bananas into 1/2” thick coins. Coconut Sauce: Combine water, sugar, salt, and pandan in a pot and bring to a simmer, 3 mins. It should smell very fragrant from the pandan. On low heat, pour in coconut milk and bring it back up to a BARE simmer, about 5 mins. Do not boil as high heat will cause curdling. Arrange sweet potatoes, yam, tee kuih, and banana in individual dessert bowls. Ladle over warm coconut sauce and serve.
    3.1m
  3. Mom’s Fried Fish with Dark Soy Sauce — my ULTIMATE NUMBER ONE FAVORITE FRIED FISH DISH sorry for shouting it’s just THE BEST! 😭 Serves 2-4 Enough vegetable oil for deep frying 350g white fish*, filleted 1/2 tsp salt Dash of white pepper 1 Tbsp cornstarch 3 shallots, chopped 2 cloves garlic, chopped 1/2” ginger, chopped 1/2 red chili, chopped GARNISH Thumb-sized knob (about 1”) ginger, julienned 1 clove garlic, chopped 1/2 red chili, finely sliced 1/2 spring onion, chopped A few sprigs fresh coriander SAUCE 1 Tbsp dark soy sauce 1 tsp light soy sauce 1 tsp oyster sauce 1 tsp sugar 1/2 tsp sesame oil Dash of white pepper 1/4 cup water CORNSTARCH SLURRY 1 tsp cornstarch 1 Tbsp water *We used golden snapper (ikan jenahak) here, but any firm white fish will work. Skin-on or skin-off are fine. We also like sea bass (siakap), grouper (kerapu), or whole fish like golden/black pomfret, threadfin (senangin), and white snapper. Season fish with salt and pepper. Set aside while you chop the aromatics and prepare the sauce. Preheat oil in a wok for deep frying — the oil is hot enough when it starts to shimmer and ripple. Right before frying, pat the fish dry with paper towels. Salt in the seasoning draws out moisture and it is VERY IMPORTANT that the surface of the fish is dry. Dust both sides with cornstarch and tap away any excess. Gently lower the fish into the oil and fry until golden and cooked. Timing will depend on the thickness of your fillet. Ours was 1” at its thickest and took 4-5 mins. Drain the fish on a wire rack. Meanwhile, remove all but 1-2 Tbsp oil in the wok. On medium heat, fry julienned ginger and chopped garlic (for garnish) until golden crisp. Remove and set aside. To the remaining oil in the wok, add shallots, garlic, ginger, and chili until fragrant, about 2 mins. Add the sauce and cook another 1 min for the flavors to meld. Turn the heat down to low, stir in cornstarch slurry. Simmer just until the sauce thickens, about 30 secs. Taste and adjust seasoning if you wish. Place your fried fish in a serving dish, skin side up. Top it with the sauce, crispy ginger and garlic, fresh chili, spring onion, and coriander. Enjoy hot with rice!
    2.4m
Engagement rate benchmark
  • Median
Audience location by country
Malaysia
41.19%
United States
13.89%
Singapore
7.45%
Indonesia
5.05%
Australia
4.74%
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17. Barsha special // YouTuber // video editor

India

🖥️🎞️ Video editing 🏍Biking 🧚 Actress 🥘cook 💃dance ❤️wish me September 13 🎂 Paid collaboration mail👇 barsha.barsha1995@gmail.com

@barsha_special
@Barsha_traveller
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Get audience breakdown
Followers
138.5k
Fake followers
22.25%
Engagement rate
6.01%
Average Reel plays
13.7k
Audience gender
female
11.59%
male
88.41%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
97.78%
Nepal
0.23%
Russia
0.23%
Malaysia
0.23%
United States
0.23%
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18. Manjula Murali Mohan

India

Blogger, Lifestyle, Content Creator, Cooking ManjusVlog😍 ನಿಮ್ಮ ಪ್ರೀತಿ ವಿಶ್ವಾಸಕ್ಕೆ ನನ್ನ ಹೃದಯ ಪೂರ್ವ ಧನ್ಯವಾದಗಳು 🙏

@manjumm2716
@ManjulaMM2716
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Get audience breakdown
Followers
136.3k
Fake followers
16.23%
Engagement rate
2.84%
Average Reel plays
251.7k
Audience gender
male
41.6%
female
58.4%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
India
97.18%
United States
0.83%
United Arab Emirates
0.5%
Australia
0.33%
Nepal
0.17%
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19. Madhavi Dharmana

India

I'm Madhavi Dharmana from srikakulam. Twins mother and Housewife. 1M+ family on YouTube. For Collaborations contact me on 📧👇 eswarmadhu224@gmail.com

@allinonemadhavi
@AllInOneMadhaviVlogs
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Get audience breakdown
Followers
135.2k
Fake followers
22.2%
Engagement rate
3.62%
Average Reel plays
316.7k
Audience gender
female
55.29%
male
44.71%
Top performing Reels
  1. మా పిల్లల కోసం ఇంట్లోనే ప్రోటీన్ పౌడర్ తయారు చేశాను..! 💪😋😊 . . . . . . #allinonemadhavi #telugureels #dailyreels #teluguvlogs #dailyvlog #reels #reelsvedio #cookingreels #foodie #protein #proteinpowder #homemade #dryfruits #healthyfood #healthylifestyle #housewife
    40.1k
  2. “Eight years of us” ❤️🥰🤩 . . . . . . . #allinonemadhavi #telugureels #dailyreels #teluguvlogs #reels #reelsvedio #anniversary #photoshoot #couple #couplephotography #couplephotoshoot
    26.7k
  3. లైఫ్ లో ఫస్ట్ టైమ్ Train 1st AC లో ట్రావెల్ చేశాము..!!🚉🥰 . . . . . . . . . . #allinonemadhavi #telugureels #dailyreels #teluguvlogs #dailyvlog #reels #reelsvedio #familyvlog #trainjourney #tirupati #howrah
    23.6k
Engagement rate benchmark
  • Median
Audience location by country
India
91.88%
United States
2.09%
Saudi Arabia
0.7%
United Arab Emirates
0.46%
Malaysia
0.46%
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20. Blessingesther Chidimma Okeke

Nigeria

Eastern Asanwa👸🎀 🎥Lifestyle|hair|cooking|selfcare ✨Authenticity over perfection For pr/collab👉🏼Official.beco1@gmail.com 📍Lagos

@official.beco
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Get audience breakdown
Followers
127.6k
Fake followers
21.3%
Engagement rate
13.17%
Average Reel plays
392.9k
Audience gender
male
48.84%
female
51.16%
Top performing Reels
Engagement rate benchmark
  • Median
Audience location by country
Nigeria
87.08%
United States
2.76%
United Kingdom
2.02%
Ghana
1.08%
United Arab Emirates
0.81%
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Frequently asked questions
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